With over 132 million daily active users, Roblox has become one of the world’s biggest platforms for user-created games. Now, the company is taking game creation a step further by launching Build, a new AI-powered tool that allows users to create games using natural language prompts. Roblox says the feature will make game development more accessible to everyone.

What Is Roblox Build?

Roblox Build is a new feature that makes game creation easier for everyone. The feature introduces a mobile-first creation tab in the Roblox app, which lets users create games virtually from anywhere as long as they write a brief description of what kind of game they want to create using a short text command. The AI creates a playable template of the game, which creators can then customize after testing. After testing and refining the game, it can be posted to Roblox. One can even move to Roblox Studio when more advanced editing features are required, as both platforms work hand in hand.

The Build tool uses AI to do a number of things automatically within the game development process. With the help of Roblox AI and other types of AI technology, Build can create anything from characters and worlds to gameplay, sound effects, and graphics. Roblox says its AI has been trained using gaming-specific data and a large library of 3D models. As a result, it can create game-ready objects and fully playable scenes, helping more users bring their ideas to life.

Roblox plans to expand Studio with a new suite of AI tools for creators. One AI agent will automatically test games and find bugs before release. Another will provide easy-to-understand insights about game performance, and a third will recommend ways to boost player retention and monetization. In addition, Roblox is building AI technology that can generate editable 3D scenes from simple text descriptions.

Availability, Testing, and Pricing

Roblox is launching Build in public alpha starting July 28. The ability to publish games will first reach selected creators in New Zealand, before expanding to additional countries in the coming months. The company says age-verified users aged 9 and older can use Build during the testing phase. However, only games that clear Roblox’s safety checks will be available to age-verified users aged 16 and above. Roblox also plans to keep the basic version free while introducing paid options for power users later.

According to Roblox, these tools are part of its vision to let anyone turn a game idea into reality. By making development simpler, the company hopes more creators will build and publish engaging games on the platform.