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Apple iPhone just had its best year in India as the smartphone market stays broadly flat | TechCrunch

Apple iPhone just had its best year in India as the smartphone market stays broadly flat | TechCrunch

Apple’s iPhone is gaining ground fast in India, shipping about 14 million units in 2025, based on market data shared exclusively with TechCrunch.

Yet the country’s overall smartphone market stayed largely flat at around 152–153 million devices. That means that across the full-year of 2025, Apple’s market share of shipments rose to a record 9%. This is up from 7% in 2024, Counterpoint Research data shows, making it the iPhone’s strongest year yet in the world’s second-largest smartphone market by volume.

The gains were driven by the iPhone’s product portfolio, growing aspirational demand and wider availability across sales channels, Counterpoint Research’s director for devices and ecosystems, Tarun Pathak, said.

Apple has repeatedly pointed to India as a standout market in recent quarters, with CEO Tim Cook saying the company set an “all-time revenue record in India” on its last earnings call in October. CFO Kevan Parekh also said iPhone’s active install base hit an all-time high in India and the company set a quarterly record for upgraders, highlighting Apple’s push to expand its user base beyond just new buyers, though the company did not disclose detailed figures for India on the call.

Beyond shipments, Apple has been widening its footprint in India by ramping up local manufacturing and broadening its retail reach. Last month, the company opened its fifth Apple Store in the country — its first in Noida — as part of a broader retail expansion that began in 2023.

Apple is also sharpening its services pitch in India. Earlier this month, it introduced Apple Creator Studio — a subscription bundle of creative apps such as Final Cut Pro and Logic Pro — priced at ₹399 a month ($4.35) in India. That’s around 66% cheaper than the $12.99 a month it charges in the U.S., underscoring how the company is tailoring pricing to deepen its reach in the country.

That strong iPhone year came against a market that has largely stopped growing. India is set to log its fourth straight year at about the same shipment level of 152 million units, Counterpoint estimates, with the October–December quarter down 8–10% year-over-year despite the festive season.

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Longer replacement cycles, fewer feature phone users upgrading to smartphones, and the growing popularity of refurbished devices are among the key reasons the market has struggled to grow, Pathak told TechCrunch.

Even as overall shipments stagnated, India’s premium segment continued to expand. Smartphones priced above ₹30,000 (around $327) grew 15% year-over-year in 2025 and accounted for a record 23% of total shipments — the highest share ever — according to Counterpoint.

That shift has helped brands with stronger premium portfolios, including Apple, gain ground even as the mass market slowed.

By volume, China’s Vivo led India’s smartphone market in 2025 with a 23% share of shipments, per Counterpoint, followed by Samsung at 15% and Xiaomi at 13%.

Apple remained outside India’s top three by shipments despite its record year, underlining how the market is still dominated by mass-market Android brands even as premium devices take a growing share.

Counterpoint expects India’s smartphone market to slip about 2% in 2026, warning that rising memory prices could squeeze demand in the sub-₹15,000 (under-$170) segment and force phone makers to cut cashback offers, trim specifications or raise prices. Even so, average selling prices are forecast to rise 5% in 2026 after a 9% increase in 2025, suggesting the premiumization trend is set to continue.

Apple did not respond to a request for comment.

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suggested that GLP-1s can tamp down people’s unhealthy urges for alcohol, cocaine, and even vices like gambling. And earlier this month, researchers in Denmark published data from the first double-blinded, randomized, and placebo-controlled trial of semaglutide for alcohol use disorder in The Lancet. Over a 26-week period, the study found that people on semaglutide consumed less alcohol than those given a placebo and experienced noticeably fewer heavy drinking days when they did drink.

Can Ozempic Treat Alcoholism? Here’s What You Should Know
                Semaglutide (the active ingredient in Ozempic and Wegovy) and other GLP-1 medications have rapidly become some of the most popular drugs in the world. Originally developed for type 2 diabetes, GLP-1s are now better known for treating obesity. In the near future, though, these drugs could have yet another vital use as treatments for alcohol addiction and other substance use disorders. Over the past few years, a growing base of evidence has suggested that GLP-1s can tamp down people’s unhealthy urges for alcohol, cocaine, and even vices like gambling. And earlier this month, researchers in Denmark published data from the first double-blinded, randomized, and placebo-controlled trial of semaglutide for alcohol use disorder in The Lancet. Over a 26-week period, the study found that people on semaglutide consumed less alcohol than those given a placebo and experienced noticeably fewer heavy drinking days when they did drink. © siamionau pavel via Shutterstock There are other similar studies underway, including in the United States. Some are testing semaglutide for other kinds of substance use disorder, like opioids. Others are testing newer drugs like tirzepatide (a dual agonist that pairs GLP-1 with the hunger-related hormone GIP).

 I reached out to an outside expert, Asim Shah, a professor and executive vice chair of psychiatry and behavioral sciences at Baylor College of Medicine, to talk about the emerging science surrounding GLP-1s and addiction treatment. We discussed the leading theory behind why GLP-1s can reduce addiction, his opinion of the recent Lancet trial, and what it will take for these drugs to be widely adopted as treatments for substance use disorders. The following has been lightly edited for clarity and grammar.

 Ed Cara, Gizmodo: Do we have any sort of sense yet as to how or why GLP-1s seem to be working well against substance use disorders? Asim Shah: So the craving, or pleasure, center of the brain is related to dopamine, which is a brain neurotransmitter. Whenever you crave something and you eat it or you take it, that gives you pleasure. That is the dopamine functioning in the brain. And all of this is related to the same thing, whether it’s a craving for food, craving for smoking, craving for alcohol, any drug. That’s the neurobiological mechanism of craving and pleasure, and it’s all the same mechanism.

 © Mohammed_Al_Ali via Shutterstock And incidentally, we found out that the people who were losing weight on these GLP-1s, they often also stopped smoking cigarettes and their addiction got better with alcohol. It was an incidental finding, but it’s something people are now trying to study more closely. Gizmodo: Speaking of studies, what do you make of the newest trial published in The Lancet this month? Shah: So this was a 26 week study, which had about 100 patients, half and half men and women both. In our world, 100 patients is a medium sized study; a larger one might usually have 300, 400, 600 patients. So this is a medium sized study, which is decent. It’s not bad. And in my opinion, it was done pretty well, not a lot of bias in the study that I saw.

 Now, of course, this is not a definitive study. And you need to follow up with these patients after the weeks of study. We call these start-up studies, and they are what we base future, longer and bigger studies on. So it’s a good base, and there are other studies on the way. Gizmodo: Broadly speaking, what are the questions that these longer and larger studies need to try answering? Shah: So there are a couple of things. These are different substances that people are looking at; one is alcohol, one smoking, the other is opiates. So the next studies we should be doing is to see whether GLP-1s like semaglutide can limit more than one of these addictions. Because the mechanism is the same mechanism for all the cravings and the addictions. So can it reduce all of these or just one if somebody is taking it?

 © Sebastien Bozon/AFP via Getty If we do keep seeing an effect here, it’s also important to know how quickly this happens and whether it can be sustained after you stop using a GLP-1. That’s why we have to follow people after these sorts of trials, to see if the effect can last after they stop taking the medication or if it requires people needing to stay on the drug for the effect. Gizmodo: These sort of studies are happening. But what should be the current takeaway for people with these addictions and their doctor? Is this something that could be used in the real world right now? Shah: Because they’re not approved right now, the takeaway should be that if you already have a current indication to take a GLP-1 which is for diabetes or obesity, certainly take it. If you also get an added advantage of stopping your smoking or alcohol use disorder, that is well and good because we don’t have approval for these disorders currently.

 So in other words, if somebody comes to us and says, “Hey, I want to start these medicines for smoking cessation or alcohol use disorder,” we may not be able to prescribe it because there’s no approval. But they can be part of a study which is going on in some centers for those disorders. And if somebody already is using them for diabetes or so, and in addition, they get a benefit for alcoholism, that’s great, too.      #Ozempic #Treat #Alcoholism #Heresaddiction,Alcoholism,GLP-1s,Ozempic,Q&As
© siamionau pavel via Shutterstock

There are other similar studies underway, including in the United States. Some are testing semaglutide for other kinds of substance use disorder, like opioids. Others are testing newer drugs like tirzepatide (a dual agonist that pairs GLP-1 with the hunger-related hormone GIP).

I reached out to an outside expert, Asim Shah, a professor and executive vice chair of psychiatry and behavioral sciences at Baylor College of Medicine, to talk about the emerging science surrounding GLP-1s and addiction treatment. We discussed the leading theory behind why GLP-1s can reduce addiction, his opinion of the recent Lancet trial, and what it will take for these drugs to be widely adopted as treatments for substance use disorders. The following has been lightly edited for clarity and grammar.

Ed Cara, Gizmodo: Do we have any sort of sense yet as to how or why GLP-1s seem to be working well against substance use disorders?

Asim Shah: So the craving, or pleasure, center of the brain is related to dopamine, which is a brain neurotransmitter. Whenever you crave something and you eat it or you take it, that gives you pleasure. That is the dopamine functioning in the brain. And all of this is related to the same thing, whether it’s a craving for food, craving for smoking, craving for alcohol, any drug. That’s the neurobiological mechanism of craving and pleasure, and it’s all the same mechanism.

The obesity medication Saxenda, made with liraglutide
© Mohammed_Al_Ali via Shutterstock

And incidentally, we found out that the people who were losing weight on these GLP-1s, they often also stopped smoking cigarettes and their addiction got better with alcohol. It was an incidental finding, but it’s something people are now trying to study more closely.

Gizmodo: Speaking of studies, what do you make of the newest trial published in The Lancet this month?

Shah: So this was a 26 week study, which had about 100 patients, half and half men and women both. In our world, 100 patients is a medium sized study; a larger one might usually have 300, 400, 600 patients. So this is a medium sized study, which is decent. It’s not bad. And in my opinion, it was done pretty well, not a lot of bias in the study that I saw.

Now, of course, this is not a definitive study. And you need to follow up with these patients after the weeks of study. We call these start-up studies, and they are what we base future, longer and bigger studies on. So it’s a good base, and there are other studies on the way.

Gizmodo: Broadly speaking, what are the questions that these longer and larger studies need to try answering?

Shah: So there are a couple of things.

These are different substances that people are looking at; one is alcohol, one smoking, the other is opiates. So the next studies we should be doing is to see whether GLP-1s like semaglutide can limit more than one of these addictions. Because the mechanism is the same mechanism for all the cravings and the addictions. So can it reduce all of these or just one if somebody is taking it?

Boxes of the GLP-1 medication Ozempic
© Sebastien Bozon/AFP via Getty

If we do keep seeing an effect here, it’s also important to know how quickly this happens and whether it can be sustained after you stop using a GLP-1. That’s why we have to follow people after these sorts of trials, to see if the effect can last after they stop taking the medication or if it requires people needing to stay on the drug for the effect.

Gizmodo: These sort of studies are happening. But what should be the current takeaway for people with these addictions and their doctor? Is this something that could be used in the real world right now?

Shah: Because they’re not approved right now, the takeaway should be that if you already have a current indication to take a GLP-1 which is for diabetes or obesity, certainly take it. If you also get an added advantage of stopping your smoking or alcohol use disorder, that is well and good because we don’t have approval for these disorders currently.

So in other words, if somebody comes to us and says, “Hey, I want to start these medicines for smoking cessation or alcohol use disorder,” we may not be able to prescribe it because there’s no approval. But they can be part of a study which is going on in some centers for those disorders. And if somebody already is using them for diabetes or so, and in addition, they get a benefit for alcoholism, that’s great, too.

#Ozempic #Treat #Alcoholism #Heresaddiction,Alcoholism,GLP-1s,Ozempic,Q&As">Can Ozempic Treat Alcoholism? Here’s What You Should Know
                Semaglutide (the active ingredient in Ozempic and Wegovy) and other GLP-1 medications have rapidly become some of the most popular drugs in the world. Originally developed for type 2 diabetes, GLP-1s are now better known for treating obesity. In the near future, though, these drugs could have yet another vital use as treatments for alcohol addiction and other substance use disorders. Over the past few years, a growing base of evidence has suggested that GLP-1s can tamp down people’s unhealthy urges for alcohol, cocaine, and even vices like gambling. And earlier this month, researchers in Denmark published data from the first double-blinded, randomized, and placebo-controlled trial of semaglutide for alcohol use disorder in The Lancet. Over a 26-week period, the study found that people on semaglutide consumed less alcohol than those given a placebo and experienced noticeably fewer heavy drinking days when they did drink. © siamionau pavel via Shutterstock There are other similar studies underway, including in the United States. Some are testing semaglutide for other kinds of substance use disorder, like opioids. Others are testing newer drugs like tirzepatide (a dual agonist that pairs GLP-1 with the hunger-related hormone GIP).

 I reached out to an outside expert, Asim Shah, a professor and executive vice chair of psychiatry and behavioral sciences at Baylor College of Medicine, to talk about the emerging science surrounding GLP-1s and addiction treatment. We discussed the leading theory behind why GLP-1s can reduce addiction, his opinion of the recent Lancet trial, and what it will take for these drugs to be widely adopted as treatments for substance use disorders. The following has been lightly edited for clarity and grammar.

 Ed Cara, Gizmodo: Do we have any sort of sense yet as to how or why GLP-1s seem to be working well against substance use disorders? Asim Shah: So the craving, or pleasure, center of the brain is related to dopamine, which is a brain neurotransmitter. Whenever you crave something and you eat it or you take it, that gives you pleasure. That is the dopamine functioning in the brain. And all of this is related to the same thing, whether it’s a craving for food, craving for smoking, craving for alcohol, any drug. That’s the neurobiological mechanism of craving and pleasure, and it’s all the same mechanism.

 © Mohammed_Al_Ali via Shutterstock And incidentally, we found out that the people who were losing weight on these GLP-1s, they often also stopped smoking cigarettes and their addiction got better with alcohol. It was an incidental finding, but it’s something people are now trying to study more closely. Gizmodo: Speaking of studies, what do you make of the newest trial published in The Lancet this month? Shah: So this was a 26 week study, which had about 100 patients, half and half men and women both. In our world, 100 patients is a medium sized study; a larger one might usually have 300, 400, 600 patients. So this is a medium sized study, which is decent. It’s not bad. And in my opinion, it was done pretty well, not a lot of bias in the study that I saw.

 Now, of course, this is not a definitive study. And you need to follow up with these patients after the weeks of study. We call these start-up studies, and they are what we base future, longer and bigger studies on. So it’s a good base, and there are other studies on the way. Gizmodo: Broadly speaking, what are the questions that these longer and larger studies need to try answering? Shah: So there are a couple of things. These are different substances that people are looking at; one is alcohol, one smoking, the other is opiates. So the next studies we should be doing is to see whether GLP-1s like semaglutide can limit more than one of these addictions. Because the mechanism is the same mechanism for all the cravings and the addictions. So can it reduce all of these or just one if somebody is taking it?

 © Sebastien Bozon/AFP via Getty If we do keep seeing an effect here, it’s also important to know how quickly this happens and whether it can be sustained after you stop using a GLP-1. That’s why we have to follow people after these sorts of trials, to see if the effect can last after they stop taking the medication or if it requires people needing to stay on the drug for the effect. Gizmodo: These sort of studies are happening. But what should be the current takeaway for people with these addictions and their doctor? Is this something that could be used in the real world right now? Shah: Because they’re not approved right now, the takeaway should be that if you already have a current indication to take a GLP-1 which is for diabetes or obesity, certainly take it. If you also get an added advantage of stopping your smoking or alcohol use disorder, that is well and good because we don’t have approval for these disorders currently.

 So in other words, if somebody comes to us and says, “Hey, I want to start these medicines for smoking cessation or alcohol use disorder,” we may not be able to prescribe it because there’s no approval. But they can be part of a study which is going on in some centers for those disorders. And if somebody already is using them for diabetes or so, and in addition, they get a benefit for alcoholism, that’s great, too.      #Ozempic #Treat #Alcoholism #Heresaddiction,Alcoholism,GLP-1s,Ozempic,Q&As

that GLP-1s can tamp down people’s unhealthy urges for alcohol, cocaine, and even vices like gambling. And earlier this month, researchers in Denmark published data from the first double-blinded, randomized, and placebo-controlled trial of semaglutide for alcohol use disorder in The Lancet. Over a 26-week period, the study found that people on semaglutide consumed less alcohol than those given a placebo and experienced noticeably fewer heavy drinking days when they did drink.

Can Ozempic Treat Alcoholism? Here’s What You Should Know
                Semaglutide (the active ingredient in Ozempic and Wegovy) and other GLP-1 medications have rapidly become some of the most popular drugs in the world. Originally developed for type 2 diabetes, GLP-1s are now better known for treating obesity. In the near future, though, these drugs could have yet another vital use as treatments for alcohol addiction and other substance use disorders. Over the past few years, a growing base of evidence has suggested that GLP-1s can tamp down people’s unhealthy urges for alcohol, cocaine, and even vices like gambling. And earlier this month, researchers in Denmark published data from the first double-blinded, randomized, and placebo-controlled trial of semaglutide for alcohol use disorder in The Lancet. Over a 26-week period, the study found that people on semaglutide consumed less alcohol than those given a placebo and experienced noticeably fewer heavy drinking days when they did drink. © siamionau pavel via Shutterstock There are other similar studies underway, including in the United States. Some are testing semaglutide for other kinds of substance use disorder, like opioids. Others are testing newer drugs like tirzepatide (a dual agonist that pairs GLP-1 with the hunger-related hormone GIP).

 I reached out to an outside expert, Asim Shah, a professor and executive vice chair of psychiatry and behavioral sciences at Baylor College of Medicine, to talk about the emerging science surrounding GLP-1s and addiction treatment. We discussed the leading theory behind why GLP-1s can reduce addiction, his opinion of the recent Lancet trial, and what it will take for these drugs to be widely adopted as treatments for substance use disorders. The following has been lightly edited for clarity and grammar.

 Ed Cara, Gizmodo: Do we have any sort of sense yet as to how or why GLP-1s seem to be working well against substance use disorders? Asim Shah: So the craving, or pleasure, center of the brain is related to dopamine, which is a brain neurotransmitter. Whenever you crave something and you eat it or you take it, that gives you pleasure. That is the dopamine functioning in the brain. And all of this is related to the same thing, whether it’s a craving for food, craving for smoking, craving for alcohol, any drug. That’s the neurobiological mechanism of craving and pleasure, and it’s all the same mechanism.

 © Mohammed_Al_Ali via Shutterstock And incidentally, we found out that the people who were losing weight on these GLP-1s, they often also stopped smoking cigarettes and their addiction got better with alcohol. It was an incidental finding, but it’s something people are now trying to study more closely. Gizmodo: Speaking of studies, what do you make of the newest trial published in The Lancet this month? Shah: So this was a 26 week study, which had about 100 patients, half and half men and women both. In our world, 100 patients is a medium sized study; a larger one might usually have 300, 400, 600 patients. So this is a medium sized study, which is decent. It’s not bad. And in my opinion, it was done pretty well, not a lot of bias in the study that I saw.

 Now, of course, this is not a definitive study. And you need to follow up with these patients after the weeks of study. We call these start-up studies, and they are what we base future, longer and bigger studies on. So it’s a good base, and there are other studies on the way. Gizmodo: Broadly speaking, what are the questions that these longer and larger studies need to try answering? Shah: So there are a couple of things. These are different substances that people are looking at; one is alcohol, one smoking, the other is opiates. So the next studies we should be doing is to see whether GLP-1s like semaglutide can limit more than one of these addictions. Because the mechanism is the same mechanism for all the cravings and the addictions. So can it reduce all of these or just one if somebody is taking it?

 © Sebastien Bozon/AFP via Getty If we do keep seeing an effect here, it’s also important to know how quickly this happens and whether it can be sustained after you stop using a GLP-1. That’s why we have to follow people after these sorts of trials, to see if the effect can last after they stop taking the medication or if it requires people needing to stay on the drug for the effect. Gizmodo: These sort of studies are happening. But what should be the current takeaway for people with these addictions and their doctor? Is this something that could be used in the real world right now? Shah: Because they’re not approved right now, the takeaway should be that if you already have a current indication to take a GLP-1 which is for diabetes or obesity, certainly take it. If you also get an added advantage of stopping your smoking or alcohol use disorder, that is well and good because we don’t have approval for these disorders currently.

 So in other words, if somebody comes to us and says, “Hey, I want to start these medicines for smoking cessation or alcohol use disorder,” we may not be able to prescribe it because there’s no approval. But they can be part of a study which is going on in some centers for those disorders. And if somebody already is using them for diabetes or so, and in addition, they get a benefit for alcoholism, that’s great, too.      #Ozempic #Treat #Alcoholism #Heresaddiction,Alcoholism,GLP-1s,Ozempic,Q&As
© siamionau pavel via Shutterstock

There are other similar studies underway, including in the United States. Some are testing semaglutide for other kinds of substance use disorder, like opioids. Others are testing newer drugs like tirzepatide (a dual agonist that pairs GLP-1 with the hunger-related hormone GIP).

I reached out to an outside expert, Asim Shah, a professor and executive vice chair of psychiatry and behavioral sciences at Baylor College of Medicine, to talk about the emerging science surrounding GLP-1s and addiction treatment. We discussed the leading theory behind why GLP-1s can reduce addiction, his opinion of the recent Lancet trial, and what it will take for these drugs to be widely adopted as treatments for substance use disorders. The following has been lightly edited for clarity and grammar.

Ed Cara, Gizmodo: Do we have any sort of sense yet as to how or why GLP-1s seem to be working well against substance use disorders?

Asim Shah: So the craving, or pleasure, center of the brain is related to dopamine, which is a brain neurotransmitter. Whenever you crave something and you eat it or you take it, that gives you pleasure. That is the dopamine functioning in the brain. And all of this is related to the same thing, whether it’s a craving for food, craving for smoking, craving for alcohol, any drug. That’s the neurobiological mechanism of craving and pleasure, and it’s all the same mechanism.

The obesity medication Saxenda, made with liraglutide
© Mohammed_Al_Ali via Shutterstock

And incidentally, we found out that the people who were losing weight on these GLP-1s, they often also stopped smoking cigarettes and their addiction got better with alcohol. It was an incidental finding, but it’s something people are now trying to study more closely.

Gizmodo: Speaking of studies, what do you make of the newest trial published in The Lancet this month?

Shah: So this was a 26 week study, which had about 100 patients, half and half men and women both. In our world, 100 patients is a medium sized study; a larger one might usually have 300, 400, 600 patients. So this is a medium sized study, which is decent. It’s not bad. And in my opinion, it was done pretty well, not a lot of bias in the study that I saw.

Now, of course, this is not a definitive study. And you need to follow up with these patients after the weeks of study. We call these start-up studies, and they are what we base future, longer and bigger studies on. So it’s a good base, and there are other studies on the way.

Gizmodo: Broadly speaking, what are the questions that these longer and larger studies need to try answering?

Shah: So there are a couple of things.

These are different substances that people are looking at; one is alcohol, one smoking, the other is opiates. So the next studies we should be doing is to see whether GLP-1s like semaglutide can limit more than one of these addictions. Because the mechanism is the same mechanism for all the cravings and the addictions. So can it reduce all of these or just one if somebody is taking it?

Boxes of the GLP-1 medication Ozempic
© Sebastien Bozon/AFP via Getty

If we do keep seeing an effect here, it’s also important to know how quickly this happens and whether it can be sustained after you stop using a GLP-1. That’s why we have to follow people after these sorts of trials, to see if the effect can last after they stop taking the medication or if it requires people needing to stay on the drug for the effect.

Gizmodo: These sort of studies are happening. But what should be the current takeaway for people with these addictions and their doctor? Is this something that could be used in the real world right now?

Shah: Because they’re not approved right now, the takeaway should be that if you already have a current indication to take a GLP-1 which is for diabetes or obesity, certainly take it. If you also get an added advantage of stopping your smoking or alcohol use disorder, that is well and good because we don’t have approval for these disorders currently.

So in other words, if somebody comes to us and says, “Hey, I want to start these medicines for smoking cessation or alcohol use disorder,” we may not be able to prescribe it because there’s no approval. But they can be part of a study which is going on in some centers for those disorders. And if somebody already is using them for diabetes or so, and in addition, they get a benefit for alcoholism, that’s great, too.

#Ozempic #Treat #Alcoholism #Heresaddiction,Alcoholism,GLP-1s,Ozempic,Q&As">Can Ozempic Treat Alcoholism? Here’s What You Should Know

Semaglutide (the active ingredient in Ozempic and Wegovy) and other GLP-1 medications have rapidly become some of the most popular drugs in the world. Originally developed for type 2 diabetes, GLP-1s are now better known for treating obesity. In the near future, though, these drugs could have yet another vital use as treatments for alcohol addiction and other substance use disorders.

Over the past few years, a growing base of evidence has suggested that GLP-1s can tamp down people’s unhealthy urges for alcohol, cocaine, and even vices like gambling. And earlier this month, researchers in Denmark published data from the first double-blinded, randomized, and placebo-controlled trial of semaglutide for alcohol use disorder in The Lancet. Over a 26-week period, the study found that people on semaglutide consumed less alcohol than those given a placebo and experienced noticeably fewer heavy drinking days when they did drink.

Can Ozempic Treat Alcoholism? Here’s What You Should Know
                Semaglutide (the active ingredient in Ozempic and Wegovy) and other GLP-1 medications have rapidly become some of the most popular drugs in the world. Originally developed for type 2 diabetes, GLP-1s are now better known for treating obesity. In the near future, though, these drugs could have yet another vital use as treatments for alcohol addiction and other substance use disorders. Over the past few years, a growing base of evidence has suggested that GLP-1s can tamp down people’s unhealthy urges for alcohol, cocaine, and even vices like gambling. And earlier this month, researchers in Denmark published data from the first double-blinded, randomized, and placebo-controlled trial of semaglutide for alcohol use disorder in The Lancet. Over a 26-week period, the study found that people on semaglutide consumed less alcohol than those given a placebo and experienced noticeably fewer heavy drinking days when they did drink. © siamionau pavel via Shutterstock There are other similar studies underway, including in the United States. Some are testing semaglutide for other kinds of substance use disorder, like opioids. Others are testing newer drugs like tirzepatide (a dual agonist that pairs GLP-1 with the hunger-related hormone GIP).

 I reached out to an outside expert, Asim Shah, a professor and executive vice chair of psychiatry and behavioral sciences at Baylor College of Medicine, to talk about the emerging science surrounding GLP-1s and addiction treatment. We discussed the leading theory behind why GLP-1s can reduce addiction, his opinion of the recent Lancet trial, and what it will take for these drugs to be widely adopted as treatments for substance use disorders. The following has been lightly edited for clarity and grammar.

 Ed Cara, Gizmodo: Do we have any sort of sense yet as to how or why GLP-1s seem to be working well against substance use disorders? Asim Shah: So the craving, or pleasure, center of the brain is related to dopamine, which is a brain neurotransmitter. Whenever you crave something and you eat it or you take it, that gives you pleasure. That is the dopamine functioning in the brain. And all of this is related to the same thing, whether it’s a craving for food, craving for smoking, craving for alcohol, any drug. That’s the neurobiological mechanism of craving and pleasure, and it’s all the same mechanism.

 © Mohammed_Al_Ali via Shutterstock And incidentally, we found out that the people who were losing weight on these GLP-1s, they often also stopped smoking cigarettes and their addiction got better with alcohol. It was an incidental finding, but it’s something people are now trying to study more closely. Gizmodo: Speaking of studies, what do you make of the newest trial published in The Lancet this month? Shah: So this was a 26 week study, which had about 100 patients, half and half men and women both. In our world, 100 patients is a medium sized study; a larger one might usually have 300, 400, 600 patients. So this is a medium sized study, which is decent. It’s not bad. And in my opinion, it was done pretty well, not a lot of bias in the study that I saw.

 Now, of course, this is not a definitive study. And you need to follow up with these patients after the weeks of study. We call these start-up studies, and they are what we base future, longer and bigger studies on. So it’s a good base, and there are other studies on the way. Gizmodo: Broadly speaking, what are the questions that these longer and larger studies need to try answering? Shah: So there are a couple of things. These are different substances that people are looking at; one is alcohol, one smoking, the other is opiates. So the next studies we should be doing is to see whether GLP-1s like semaglutide can limit more than one of these addictions. Because the mechanism is the same mechanism for all the cravings and the addictions. So can it reduce all of these or just one if somebody is taking it?

 © Sebastien Bozon/AFP via Getty If we do keep seeing an effect here, it’s also important to know how quickly this happens and whether it can be sustained after you stop using a GLP-1. That’s why we have to follow people after these sorts of trials, to see if the effect can last after they stop taking the medication or if it requires people needing to stay on the drug for the effect. Gizmodo: These sort of studies are happening. But what should be the current takeaway for people with these addictions and their doctor? Is this something that could be used in the real world right now? Shah: Because they’re not approved right now, the takeaway should be that if you already have a current indication to take a GLP-1 which is for diabetes or obesity, certainly take it. If you also get an added advantage of stopping your smoking or alcohol use disorder, that is well and good because we don’t have approval for these disorders currently.

 So in other words, if somebody comes to us and says, “Hey, I want to start these medicines for smoking cessation or alcohol use disorder,” we may not be able to prescribe it because there’s no approval. But they can be part of a study which is going on in some centers for those disorders. And if somebody already is using them for diabetes or so, and in addition, they get a benefit for alcoholism, that’s great, too.      #Ozempic #Treat #Alcoholism #Heresaddiction,Alcoholism,GLP-1s,Ozempic,Q&As
© siamionau pavel via Shutterstock

There are other similar studies underway, including in the United States. Some are testing semaglutide for other kinds of substance use disorder, like opioids. Others are testing newer drugs like tirzepatide (a dual agonist that pairs GLP-1 with the hunger-related hormone GIP).

I reached out to an outside expert, Asim Shah, a professor and executive vice chair of psychiatry and behavioral sciences at Baylor College of Medicine, to talk about the emerging science surrounding GLP-1s and addiction treatment. We discussed the leading theory behind why GLP-1s can reduce addiction, his opinion of the recent Lancet trial, and what it will take for these drugs to be widely adopted as treatments for substance use disorders. The following has been lightly edited for clarity and grammar.

Ed Cara, Gizmodo: Do we have any sort of sense yet as to how or why GLP-1s seem to be working well against substance use disorders?

Asim Shah: So the craving, or pleasure, center of the brain is related to dopamine, which is a brain neurotransmitter. Whenever you crave something and you eat it or you take it, that gives you pleasure. That is the dopamine functioning in the brain. And all of this is related to the same thing, whether it’s a craving for food, craving for smoking, craving for alcohol, any drug. That’s the neurobiological mechanism of craving and pleasure, and it’s all the same mechanism.

The obesity medication Saxenda, made with liraglutide
© Mohammed_Al_Ali via Shutterstock

And incidentally, we found out that the people who were losing weight on these GLP-1s, they often also stopped smoking cigarettes and their addiction got better with alcohol. It was an incidental finding, but it’s something people are now trying to study more closely.

Gizmodo: Speaking of studies, what do you make of the newest trial published in The Lancet this month?

Shah: So this was a 26 week study, which had about 100 patients, half and half men and women both. In our world, 100 patients is a medium sized study; a larger one might usually have 300, 400, 600 patients. So this is a medium sized study, which is decent. It’s not bad. And in my opinion, it was done pretty well, not a lot of bias in the study that I saw.

Now, of course, this is not a definitive study. And you need to follow up with these patients after the weeks of study. We call these start-up studies, and they are what we base future, longer and bigger studies on. So it’s a good base, and there are other studies on the way.

Gizmodo: Broadly speaking, what are the questions that these longer and larger studies need to try answering?

Shah: So there are a couple of things.

These are different substances that people are looking at; one is alcohol, one smoking, the other is opiates. So the next studies we should be doing is to see whether GLP-1s like semaglutide can limit more than one of these addictions. Because the mechanism is the same mechanism for all the cravings and the addictions. So can it reduce all of these or just one if somebody is taking it?

Boxes of the GLP-1 medication Ozempic
© Sebastien Bozon/AFP via Getty

If we do keep seeing an effect here, it’s also important to know how quickly this happens and whether it can be sustained after you stop using a GLP-1. That’s why we have to follow people after these sorts of trials, to see if the effect can last after they stop taking the medication or if it requires people needing to stay on the drug for the effect.

Gizmodo: These sort of studies are happening. But what should be the current takeaway for people with these addictions and their doctor? Is this something that could be used in the real world right now?

Shah: Because they’re not approved right now, the takeaway should be that if you already have a current indication to take a GLP-1 which is for diabetes or obesity, certainly take it. If you also get an added advantage of stopping your smoking or alcohol use disorder, that is well and good because we don’t have approval for these disorders currently.

So in other words, if somebody comes to us and says, “Hey, I want to start these medicines for smoking cessation or alcohol use disorder,” we may not be able to prescribe it because there’s no approval. But they can be part of a study which is going on in some centers for those disorders. And if somebody already is using them for diabetes or so, and in addition, they get a benefit for alcoholism, that’s great, too.

#Ozempic #Treat #Alcoholism #Heresaddiction,Alcoholism,GLP-1s,Ozempic,Q&As
Bartesian is the Keurig of cocktails. After trying several automatic cocktail makers on the market, it was the only cocktail maker I could see fitting into my normal routine. It works like any capsule-style device, but with booze. You fill the Bartesian’s glass bottles with your liquor of choice, make sure there’s water in the reservoir, plop in a cocktail capsule (these typically cost $2-3), choose your drink strength, press “mix,” and then a drink comes out. (If you’ve got kids, the Bartesian Professional version comes with a lock that will stymie curious fingers.)

Do you need a Bartesian to make cocktails? Of course you don’t. You can dump tequila into sour mix anytime and call it a margarita. But perhaps you’d like to make an espresso martini, a blackberry margarita, and also a Long Island Iced Tea? The Bartesian is a sort of shortcut to a home bar, without having to store all the mixers—and a bit of a novelty. It will be fun, and silly, and the drinks are kind of fine in a Spring Break way: strong and sweet and with sometimes fun flavors. Don’t expect sophistication. Expect a bit of a party trick, the sort of thing that makes a summer a little more fun.

You’ll, of course, want a Bartesian coupon to make that fun more accessible. Luckily, the current Bartesian discount codes are good for up to 35% off.

Save up to 35% With a Bartesian Cocktail Subscription

Standard pods on the Bartesian come in packs of 8, for $20 to $25. But if you know you plan to use the cocktail machine often—garden parties, art gallery openings, a really cool barber shop, an interesting home life, Friday afternoon margaritaville—the easiest way to save on the Bartesian pods is to sign up for a cocktail subscription. No Bartesian subscription discount codes are required. Subscription boxes always cost $20, so get the ones that’d be otherwise expensive for a 20% discount—then get additional tiered discounts of Bartesian depending on volume and frequency. If you order often or in large quatnities, this can add up to 35% off the regular price.

Save 15% (Or More) When You Purchase a Cocktail Bundle

I can’t tell you what to do. But at current discounts on Bartesian cocktail bundles and add-ons, only a sucker buys a Bartesian as a standalone item. If you flip to the Bartesian bundles page, you can find multiple bundles that offer glassware and cocktail variety packs for about the same price as the machine by itself. The Mom Bundle in particular costs less than the Bartesian Pro machine by itself, but includes 8 margarita capsules and two glasses. As of April 2026, Bartesian is also offering a Mother’s Day deal, offering $100 off the Bartesian Pro or the Bartesian Duet as long as you add a cocktail capsule pack to your order. Presumably, if you are buying the machine, you’ll want the cocktail capsules anyway.

Bartesian Rewards Club: Get More for Your Buck

Bartesian also has a loyalty program that they’re calling, alternately, the Bartesian Club, the Bartesian Rewards Club, or Bartesian Mixologist Rewards. One way or the other, it doesn’t cost anything to sign up, and you get discounts. Basically, you earn 4 to 6 points per dollar you spend, plus get additional points for referring other customers, following Bartesian on Instagram, or just having a birthday. If you get a thousand points, you can redeem them for a $10 discount. There are also exclusive members-only tiers. Rewards are bigger if you’re a big spender. Here are the three membership tiers.

Earn 2,500 Points and Give $25 When You Refer a Friend

The biggest rewards bonus comes when you refer a friend who then buys a Bartesian or otherwise spends at least $150 on the site. Use the friend referral page here, and your friend will get a $25 discount using a Bertesian referral coupon code if they buy a Bartesian after using your link. You’ll also get 2,500 points on the Bartesian Rewards Club. Which is to say, you also get $25.

#Top #Bartesian #Discount #Codescoupons,shopping">Top Bartesian Discount Codes: 35% OffBartesian is the Keurig of cocktails. After trying several automatic cocktail makers on the market, it was the only cocktail maker I could see fitting into my normal routine. It works like any capsule-style device, but with booze. You fill the Bartesian’s glass bottles with your liquor of choice, make sure there’s water in the reservoir, plop in a cocktail capsule (these typically cost -3), choose your drink strength, press “mix,” and then a drink comes out. (If you’ve got kids, the Bartesian Professional version comes with a lock that will stymie curious fingers.)Do you need a Bartesian to make cocktails? Of course you don’t. You can dump tequila into sour mix anytime and call it a margarita. But perhaps you’d like to make an espresso martini, a blackberry margarita, and also a Long Island Iced Tea? The Bartesian is a sort of shortcut to a home bar, without having to store all the mixers—and a bit of a novelty. It will be fun, and silly, and the drinks are kind of fine in a Spring Break way: strong and sweet and with sometimes fun flavors. Don’t expect sophistication. Expect a bit of a party trick, the sort of thing that makes a summer a little more fun.You’ll, of course, want a Bartesian coupon to make that fun more accessible. Luckily, the current Bartesian discount codes are good for up to 35% off.Save up to 35% With a Bartesian Cocktail SubscriptionStandard pods on the Bartesian come in packs of 8, for  to . But if you know you plan to use the cocktail machine often—garden parties, art gallery openings, a really cool barber shop, an interesting home life, Friday afternoon margaritaville—the easiest way to save on the Bartesian pods is to sign up for a cocktail subscription. No Bartesian subscription discount codes are required. Subscription boxes always cost , so get the ones that’d be otherwise expensive for a 20% discount—then get additional tiered discounts of Bartesian depending on volume and frequency. If you order often or in large quatnities, this can add up to 35% off the regular price.Save 15% (Or More) When You Purchase a Cocktail BundleI can’t tell you what to do. But at current discounts on Bartesian cocktail bundles and add-ons, only a sucker buys a Bartesian as a standalone item. If you flip to the Bartesian bundles page, you can find multiple bundles that offer glassware and cocktail variety packs for about the same price as the machine by itself. The Mom Bundle in particular costs less than the Bartesian Pro machine by itself, but includes 8 margarita capsules and two glasses. As of April 2026, Bartesian is also offering a Mother’s Day deal, offering 0 off the Bartesian Pro or the Bartesian Duet as long as you add a cocktail capsule pack to your order. Presumably, if you are buying the machine, you’ll want the cocktail capsules anyway.Bartesian Rewards Club: Get More for Your BuckBartesian also has a loyalty program that they’re calling, alternately, the Bartesian Club, the Bartesian Rewards Club, or Bartesian Mixologist Rewards. One way or the other, it doesn’t cost anything to sign up, and you get discounts. Basically, you earn 4 to 6 points per dollar you spend, plus get additional points for referring other customers, following Bartesian on Instagram, or just having a birthday. If you get a thousand points, you can redeem them for a  discount. There are also exclusive members-only tiers. Rewards are bigger if you’re a big spender. Here are the three membership tiers.Earn 2,500 Points and Give  When You Refer a FriendThe biggest rewards bonus comes when you refer a friend who then buys a Bartesian or otherwise spends at least 0 on the site. Use the friend referral page here, and your friend will get a  discount using a Bertesian referral coupon code if they buy a Bartesian after using your link. You’ll also get 2,500 points on the Bartesian Rewards Club. Which is to say, you also get .#Top #Bartesian #Discount #Codescoupons,shopping

trying several automatic cocktail makers on the market, it was the only cocktail maker I could see fitting into my normal routine. It works like any capsule-style device, but with booze. You fill the Bartesian’s glass bottles with your liquor of choice, make sure there’s water in the reservoir, plop in a cocktail capsule (these typically cost $2-3), choose your drink strength, press “mix,” and then a drink comes out. (If you’ve got kids, the Bartesian Professional version comes with a lock that will stymie curious fingers.)

Do you need a Bartesian to make cocktails? Of course you don’t. You can dump tequila into sour mix anytime and call it a margarita. But perhaps you’d like to make an espresso martini, a blackberry margarita, and also a Long Island Iced Tea? The Bartesian is a sort of shortcut to a home bar, without having to store all the mixers—and a bit of a novelty. It will be fun, and silly, and the drinks are kind of fine in a Spring Break way: strong and sweet and with sometimes fun flavors. Don’t expect sophistication. Expect a bit of a party trick, the sort of thing that makes a summer a little more fun.

You’ll, of course, want a Bartesian coupon to make that fun more accessible. Luckily, the current Bartesian discount codes are good for up to 35% off.

Save up to 35% With a Bartesian Cocktail Subscription

Standard pods on the Bartesian come in packs of 8, for $20 to $25. But if you know you plan to use the cocktail machine often—garden parties, art gallery openings, a really cool barber shop, an interesting home life, Friday afternoon margaritaville—the easiest way to save on the Bartesian pods is to sign up for a cocktail subscription. No Bartesian subscription discount codes are required. Subscription boxes always cost $20, so get the ones that’d be otherwise expensive for a 20% discount—then get additional tiered discounts of Bartesian depending on volume and frequency. If you order often or in large quatnities, this can add up to 35% off the regular price.

Save 15% (Or More) When You Purchase a Cocktail Bundle

I can’t tell you what to do. But at current discounts on Bartesian cocktail bundles and add-ons, only a sucker buys a Bartesian as a standalone item. If you flip to the Bartesian bundles page, you can find multiple bundles that offer glassware and cocktail variety packs for about the same price as the machine by itself. The Mom Bundle in particular costs less than the Bartesian Pro machine by itself, but includes 8 margarita capsules and two glasses. As of April 2026, Bartesian is also offering a Mother’s Day deal, offering $100 off the Bartesian Pro or the Bartesian Duet as long as you add a cocktail capsule pack to your order. Presumably, if you are buying the machine, you’ll want the cocktail capsules anyway.

Bartesian Rewards Club: Get More for Your Buck

Bartesian also has a loyalty program that they’re calling, alternately, the Bartesian Club, the Bartesian Rewards Club, or Bartesian Mixologist Rewards. One way or the other, it doesn’t cost anything to sign up, and you get discounts. Basically, you earn 4 to 6 points per dollar you spend, plus get additional points for referring other customers, following Bartesian on Instagram, or just having a birthday. If you get a thousand points, you can redeem them for a $10 discount. There are also exclusive members-only tiers. Rewards are bigger if you’re a big spender. Here are the three membership tiers.

Earn 2,500 Points and Give $25 When You Refer a Friend

The biggest rewards bonus comes when you refer a friend who then buys a Bartesian or otherwise spends at least $150 on the site. Use the friend referral page here, and your friend will get a $25 discount using a Bertesian referral coupon code if they buy a Bartesian after using your link. You’ll also get 2,500 points on the Bartesian Rewards Club. Which is to say, you also get $25.

#Top #Bartesian #Discount #Codescoupons,shopping">Top Bartesian Discount Codes: 35% Off

Bartesian is the Keurig of cocktails. After trying several automatic cocktail makers on the market, it was the only cocktail maker I could see fitting into my normal routine. It works like any capsule-style device, but with booze. You fill the Bartesian’s glass bottles with your liquor of choice, make sure there’s water in the reservoir, plop in a cocktail capsule (these typically cost $2-3), choose your drink strength, press “mix,” and then a drink comes out. (If you’ve got kids, the Bartesian Professional version comes with a lock that will stymie curious fingers.)

Do you need a Bartesian to make cocktails? Of course you don’t. You can dump tequila into sour mix anytime and call it a margarita. But perhaps you’d like to make an espresso martini, a blackberry margarita, and also a Long Island Iced Tea? The Bartesian is a sort of shortcut to a home bar, without having to store all the mixers—and a bit of a novelty. It will be fun, and silly, and the drinks are kind of fine in a Spring Break way: strong and sweet and with sometimes fun flavors. Don’t expect sophistication. Expect a bit of a party trick, the sort of thing that makes a summer a little more fun.

You’ll, of course, want a Bartesian coupon to make that fun more accessible. Luckily, the current Bartesian discount codes are good for up to 35% off.

Save up to 35% With a Bartesian Cocktail Subscription

Standard pods on the Bartesian come in packs of 8, for $20 to $25. But if you know you plan to use the cocktail machine often—garden parties, art gallery openings, a really cool barber shop, an interesting home life, Friday afternoon margaritaville—the easiest way to save on the Bartesian pods is to sign up for a cocktail subscription. No Bartesian subscription discount codes are required. Subscription boxes always cost $20, so get the ones that’d be otherwise expensive for a 20% discount—then get additional tiered discounts of Bartesian depending on volume and frequency. If you order often or in large quatnities, this can add up to 35% off the regular price.

Save 15% (Or More) When You Purchase a Cocktail Bundle

I can’t tell you what to do. But at current discounts on Bartesian cocktail bundles and add-ons, only a sucker buys a Bartesian as a standalone item. If you flip to the Bartesian bundles page, you can find multiple bundles that offer glassware and cocktail variety packs for about the same price as the machine by itself. The Mom Bundle in particular costs less than the Bartesian Pro machine by itself, but includes 8 margarita capsules and two glasses. As of April 2026, Bartesian is also offering a Mother’s Day deal, offering $100 off the Bartesian Pro or the Bartesian Duet as long as you add a cocktail capsule pack to your order. Presumably, if you are buying the machine, you’ll want the cocktail capsules anyway.

Bartesian Rewards Club: Get More for Your Buck

Bartesian also has a loyalty program that they’re calling, alternately, the Bartesian Club, the Bartesian Rewards Club, or Bartesian Mixologist Rewards. One way or the other, it doesn’t cost anything to sign up, and you get discounts. Basically, you earn 4 to 6 points per dollar you spend, plus get additional points for referring other customers, following Bartesian on Instagram, or just having a birthday. If you get a thousand points, you can redeem them for a $10 discount. There are also exclusive members-only tiers. Rewards are bigger if you’re a big spender. Here are the three membership tiers.

Earn 2,500 Points and Give $25 When You Refer a Friend

The biggest rewards bonus comes when you refer a friend who then buys a Bartesian or otherwise spends at least $150 on the site. Use the friend referral page here, and your friend will get a $25 discount using a Bertesian referral coupon code if they buy a Bartesian after using your link. You’ll also get 2,500 points on the Bartesian Rewards Club. Which is to say, you also get $25.

#Top #Bartesian #Discount #Codescoupons,shopping

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