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Avalanche thinks the fusion power industry should think smaller | TechCrunch

Avalanche thinks the fusion power industry should think smaller | TechCrunch

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Nuclear fusion conjures images of massive reactors or banks of dozens of large lasers. Avalanche co-founder and CEO Robin Langtry thinks smaller is better. 

For the last several years, Langtry and his colleagues at Avalanche have been working on what’s essentially a desktop version of nuclear fusion. “We’re using the small size to learn quickly and iterate quickly,” Langtry told TechCrunch.

Fusion power promises to supply the world with large amounts of clean heat and electricity, if researchers and engineers can solve some vexing challenges. At its core, fusion power seeks to harness the power of the Sun. To do that, fusion startups must figure out how to heat and compress plasma for long enough that atoms inside the mix fuse, releasing energy in the process. 

Fusion is a famously unforgiving industry. The physics is challenging, the materials science is cutting edge, and the power requirements can be gargantuan. Parts need to be machined with precision, and the scale is usually so large as to obviate rapid fire experimentation. 

Some companies like Commonwealth Fusion Systems (CFS) are using large magnets to contain the plasma in a doughnut-like tokamak, others are compressing fuel pellets by shooting them with powerful lasers. Avalanche, though, uses electric current at extremely high voltages to draw plasma particles into an orbit around an electrode. (It also uses some magnets to keep things orderly, though they’re not nearly as powerful as a tokamak’s.) As the orbit tightens and the plasmas speed up, the particles begin to smash into each other and fuse.

The approach has won over some investors. Avalanche recently added another $29 million in an investment round led by R.A. Capital Management with participation from 8090 Ventures, Congruent Ventures, Founders Fund, Lowercarbon Capital, Overlay Capital, and Toyota Ventures. To date, the company has raised $80 million from investors, a relatively small amount in the fusion world. Other companies have raised several hundred to a few billion dollars.

Space-based inspiration

Langtry’s time at the Jeff Bezos-backed space tech company Blue Origin influenced how Avalanche is tackling the problem.

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“We’ve figured out that using this sort of SpaceX ‘new space’ approach is that you can iterate really quickly, you can learn really quickly, and you can solve some of these challenges.” said Langtry, who worked with co-founder Brian Riordan at Blue Origin.

Going smaller allowed Avalanche to speed up. The company has been testing changes to its devices “sometimes twice a week,” something that would be challenging and costly with a large device.

Currently, Avalanche’s reactor is only nine centimeters in diameter, though Langtry said a new version grow to 25 centimeters and is expected to produce about 1 megawatt. That, he said, “is going to give us a significant bump in confinement time, and that’s how we’re actually going to get plasmas that have a chance of being Q>1.” (In fusion, Q refers to the ratio of power in to power out. When it’s greater than one, the fusion device is said to be past the breakeven point.)

Those experiments will be carried out at Avalanche’s FusionWERX, a commercial testing facility the company also rents out to competitors. By 2027, the site will be licensed to handle tritium, an isotope of hydrogen that’s used as fuel and is crucial to many fusion startup’s plans for producing power for the grid.

Langtry wouldn’t commit to a date when he hopes Avalanche will be able to generate more power than its fusion devices consume, a key milestone in the industry. But he’s thinks the company is on a similar timeline as competitors like CFS and the Sam Altman-backed Helion. “I think there’s going to be a lot of really exciting things happening in fusion in 2027 to 2029,” he said.

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The US Department of Commerce, which oversees the Census Bureau, is circulating a proposed rule that would cease the collection of demographic data on racial minorities and LGBTQ+ people and prevent undocumented immigrants from being counted in the 2030 census, according to documents viewed by WIRED.

The decision could have far-reaching implications for federal funding, particularly in states where there are substantial numbers of racial and ethnic minorities, as well as on immigrant communities across the country.

The proposed rule, which is being circulated across government agencies for review, says the census will eliminate questions about race and sexual orientation “to protect from any distortions created from the inclusion of personal questions.” The memo also states that “illegal aliens (among others) should not be included in the apportionment count, they are not true inhabitants, members of the body politics [sic], or persons with ‘usual residence’ in the United States.”

This would likely require the reintroduction of a census question about a respondent’s citizenship. During Donald Trump’s first presidential term, Republicans attempted to add a citizenship question to the census for the first time since 1950. The effort was struck down by the Supreme Court, 5-4, with Chief Justice John Roberts siding with the Court’s then-larger liberal bloc on the grounds that the justification for adding the question was “contrived.” The decision did not, though, find that citizenship questions are inherently unconstitutional.

The Department of Commerce did not reply to requests for comment.

“This is about the Voting Rights Act,” says Danah Boyd, a professor at Cornell University who studies the census, referencing the landmark voter protection legislation that the Supreme Court dismantled earlier this year. Eliminating the collection of these data, she says, would make it difficult to make basic assessments, like whether a congressional district is predominantly made of minorities.

“If we don’t know certain things, we can’t challenge them politically,” says Boyd. “If we don’t know that certain peoples live in a particular geography, we can’t say, ‘Oh my gosh, here’s some massive inequality.’”

Republicans and the Trump administration have long taken aim at the census. More recently, members of the Trump administration have attacked a little-known statistical method called “differential privacy,” which is used to prevent census data from being used to reidentify individual respondents, claiming that it makes the results inaccurate. In August 2025, Republican representative August Pfluger made another attempt to reintroduce a citizenship question on the census, sponsoring a bill called the COUNT Act, and in October, Republican senator Jim Banks of Indiana published a letter to Commerce secretary Howard Lutnick, writing, “There is a credible argument that the framers of the Constitution designed the Census to cover lawful inhabitants and not those who are present illegally.”

Census questions are set between two and three years in advance of the actual survey, based on priorities set by the administration. The data from the census inform everything from the apportionment of congressional seats to federal funding that is allocated based on the size of a population.

An employee at the Department of Health and Human Services, who asked to remain anonymous because they are not authorized to speak to the press, tells WIRED that “many HHS programs use Census data to appropriate funding. Removing undocumented individuals from the census will cause localities with high numbers of those populations to lose critical federal funding.”

The employee says that removal of racial categories could specifically impact Native populations, which sometimes receive specialized funding. “Some programs use the ‘American Indian or Alaska Native’ category from the Census to make determinations of grants set aside for Tribal entities,” they say.

#Census #Proposal #Stop #Counting #Undocumented #Immigrantsand #Ignore #Race #Sexual #Orientationus census,immigration,undocumented immigrants,race,lgbtq+">Census Proposal Would Stop Counting Undocumented Immigrants—and Ignore Race and Sexual OrientationThe US Department of Commerce, which oversees the Census Bureau, is circulating a proposed rule that would cease the collection of demographic data on racial minorities and LGBTQ+ people and prevent undocumented immigrants from being counted in the 2030 census, according to documents viewed by WIRED.The decision could have far-reaching implications for federal funding, particularly in states where there are substantial numbers of racial and ethnic minorities, as well as on immigrant communities across the country.The proposed rule, which is being circulated across government agencies for review, says the census will eliminate questions about race and sexual orientation “to protect from any distortions created from the inclusion of personal questions.” The memo also states that “illegal aliens (among others) should not be included in the apportionment count, they are not true inhabitants, members of the body politics [sic], or persons with ‘usual residence’ in the United States.”This would likely require the reintroduction of a census question about a respondent’s citizenship. During Donald Trump’s first presidential term, Republicans attempted to add a citizenship question to the census for the first time since 1950. The effort was struck down by the Supreme Court, 5-4, with Chief Justice John Roberts siding with the Court’s then-larger liberal bloc on the grounds that the justification for adding the question was “contrived.” The decision did not, though, find that citizenship questions are inherently unconstitutional.The Department of Commerce did not reply to requests for comment.“This is about the Voting Rights Act,” says Danah Boyd, a professor at Cornell University who studies the census, referencing the landmark voter protection legislation that the Supreme Court dismantled earlier this year. Eliminating the collection of these data, she says, would make it difficult to make basic assessments, like whether a congressional district is predominantly made of minorities.“If we don’t know certain things, we can’t challenge them politically,” says Boyd. “If we don’t know that certain peoples live in a particular geography, we can’t say, ‘Oh my gosh, here’s some massive inequality.’”Republicans and the Trump administration have long taken aim at the census. More recently, members of the Trump administration have attacked a little-known statistical method called “differential privacy,” which is used to prevent census data from being used to reidentify individual respondents, claiming that it makes the results inaccurate. In August 2025, Republican representative August Pfluger made another attempt to reintroduce a citizenship question on the census, sponsoring a bill called the COUNT Act, and in October, Republican senator Jim Banks of Indiana published a letter to Commerce secretary Howard Lutnick, writing, “There is a credible argument that the framers of the Constitution designed the Census to cover lawful inhabitants and not those who are present illegally.”Census questions are set between two and three years in advance of the actual survey, based on priorities set by the administration. The data from the census inform everything from the apportionment of congressional seats to federal funding that is allocated based on the size of a population.An employee at the Department of Health and Human Services, who asked to remain anonymous because they are not authorized to speak to the press, tells WIRED that “many HHS programs use Census data to appropriate funding. Removing undocumented individuals from the census will cause localities with high numbers of those populations to lose critical federal funding.”The employee says that removal of racial categories could specifically impact Native populations, which sometimes receive specialized funding. “Some programs use the ‘American Indian or Alaska Native’ category from the Census to make determinations of grants set aside for Tribal entities,” they say.#Census #Proposal #Stop #Counting #Undocumented #Immigrantsand #Ignore #Race #Sexual #Orientationus census,immigration,undocumented immigrants,race,lgbtq+

Census Bureau, is circulating a proposed rule that would cease the collection of demographic data on racial minorities and LGBTQ+ people and prevent undocumented immigrants from being counted in the 2030 census, according to documents viewed by WIRED.

The decision could have far-reaching implications for federal funding, particularly in states where there are substantial numbers of racial and ethnic minorities, as well as on immigrant communities across the country.

The proposed rule, which is being circulated across government agencies for review, says the census will eliminate questions about race and sexual orientation “to protect from any distortions created from the inclusion of personal questions.” The memo also states that “illegal aliens (among others) should not be included in the apportionment count, they are not true inhabitants, members of the body politics [sic], or persons with ‘usual residence’ in the United States.”

This would likely require the reintroduction of a census question about a respondent’s citizenship. During Donald Trump’s first presidential term, Republicans attempted to add a citizenship question to the census for the first time since 1950. The effort was struck down by the Supreme Court, 5-4, with Chief Justice John Roberts siding with the Court’s then-larger liberal bloc on the grounds that the justification for adding the question was “contrived.” The decision did not, though, find that citizenship questions are inherently unconstitutional.

The Department of Commerce did not reply to requests for comment.

“This is about the Voting Rights Act,” says Danah Boyd, a professor at Cornell University who studies the census, referencing the landmark voter protection legislation that the Supreme Court dismantled earlier this year. Eliminating the collection of these data, she says, would make it difficult to make basic assessments, like whether a congressional district is predominantly made of minorities.

“If we don’t know certain things, we can’t challenge them politically,” says Boyd. “If we don’t know that certain peoples live in a particular geography, we can’t say, ‘Oh my gosh, here’s some massive inequality.’”

Republicans and the Trump administration have long taken aim at the census. More recently, members of the Trump administration have attacked a little-known statistical method called “differential privacy,” which is used to prevent census data from being used to reidentify individual respondents, claiming that it makes the results inaccurate. In August 2025, Republican representative August Pfluger made another attempt to reintroduce a citizenship question on the census, sponsoring a bill called the COUNT Act, and in October, Republican senator Jim Banks of Indiana published a letter to Commerce secretary Howard Lutnick, writing, “There is a credible argument that the framers of the Constitution designed the Census to cover lawful inhabitants and not those who are present illegally.”

Census questions are set between two and three years in advance of the actual survey, based on priorities set by the administration. The data from the census inform everything from the apportionment of congressional seats to federal funding that is allocated based on the size of a population.

An employee at the Department of Health and Human Services, who asked to remain anonymous because they are not authorized to speak to the press, tells WIRED that “many HHS programs use Census data to appropriate funding. Removing undocumented individuals from the census will cause localities with high numbers of those populations to lose critical federal funding.”

The employee says that removal of racial categories could specifically impact Native populations, which sometimes receive specialized funding. “Some programs use the ‘American Indian or Alaska Native’ category from the Census to make determinations of grants set aside for Tribal entities,” they say.

#Census #Proposal #Stop #Counting #Undocumented #Immigrantsand #Ignore #Race #Sexual #Orientationus census,immigration,undocumented immigrants,race,lgbtq+">Census Proposal Would Stop Counting Undocumented Immigrants—and Ignore Race and Sexual Orientation

The US Department of Commerce, which oversees the Census Bureau, is circulating a proposed rule that would cease the collection of demographic data on racial minorities and LGBTQ+ people and prevent undocumented immigrants from being counted in the 2030 census, according to documents viewed by WIRED.

The decision could have far-reaching implications for federal funding, particularly in states where there are substantial numbers of racial and ethnic minorities, as well as on immigrant communities across the country.

The proposed rule, which is being circulated across government agencies for review, says the census will eliminate questions about race and sexual orientation “to protect from any distortions created from the inclusion of personal questions.” The memo also states that “illegal aliens (among others) should not be included in the apportionment count, they are not true inhabitants, members of the body politics [sic], or persons with ‘usual residence’ in the United States.”

This would likely require the reintroduction of a census question about a respondent’s citizenship. During Donald Trump’s first presidential term, Republicans attempted to add a citizenship question to the census for the first time since 1950. The effort was struck down by the Supreme Court, 5-4, with Chief Justice John Roberts siding with the Court’s then-larger liberal bloc on the grounds that the justification for adding the question was “contrived.” The decision did not, though, find that citizenship questions are inherently unconstitutional.

The Department of Commerce did not reply to requests for comment.

“This is about the Voting Rights Act,” says Danah Boyd, a professor at Cornell University who studies the census, referencing the landmark voter protection legislation that the Supreme Court dismantled earlier this year. Eliminating the collection of these data, she says, would make it difficult to make basic assessments, like whether a congressional district is predominantly made of minorities.

“If we don’t know certain things, we can’t challenge them politically,” says Boyd. “If we don’t know that certain peoples live in a particular geography, we can’t say, ‘Oh my gosh, here’s some massive inequality.’”

Republicans and the Trump administration have long taken aim at the census. More recently, members of the Trump administration have attacked a little-known statistical method called “differential privacy,” which is used to prevent census data from being used to reidentify individual respondents, claiming that it makes the results inaccurate. In August 2025, Republican representative August Pfluger made another attempt to reintroduce a citizenship question on the census, sponsoring a bill called the COUNT Act, and in October, Republican senator Jim Banks of Indiana published a letter to Commerce secretary Howard Lutnick, writing, “There is a credible argument that the framers of the Constitution designed the Census to cover lawful inhabitants and not those who are present illegally.”

Census questions are set between two and three years in advance of the actual survey, based on priorities set by the administration. The data from the census inform everything from the apportionment of congressional seats to federal funding that is allocated based on the size of a population.

An employee at the Department of Health and Human Services, who asked to remain anonymous because they are not authorized to speak to the press, tells WIRED that “many HHS programs use Census data to appropriate funding. Removing undocumented individuals from the census will cause localities with high numbers of those populations to lose critical federal funding.”

The employee says that removal of racial categories could specifically impact Native populations, which sometimes receive specialized funding. “Some programs use the ‘American Indian or Alaska Native’ category from the Census to make determinations of grants set aside for Tribal entities,” they say.

#Census #Proposal #Stop #Counting #Undocumented #Immigrantsand #Ignore #Race #Sexual #Orientationus census,immigration,undocumented immigrants,race,lgbtq+

X is overhauling how it pays creators, phasing out its long-running Revenue Sharing program in favor of a new system called the Original Content Rewards Program.

The platform’s Creators account announced the change in a post, saying the program is meant to “reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X.”

According to the announcement, X stopped accepting new Revenue Sharing enrollments immediately and will wind the program down entirely after Sept. 7. Creators currently enrolled will receive three final payouts — two on the standard schedule in mid- and late August, and a final payment around Sept. 11 covering earnings through the cutoff date. Starting Sept. 8, existing Revenue Sharing members can apply for the new program if they meet its eligibility requirements, the company said.

SEE ALSO: With the launch of X Money, Elon Musk gets one step closer to his ‘everything app’

Per X’s announcement, the new program ties earnings to “qualified impressions” a creator’s original content receives, rather than the advertising-revenue split that defined the old system. Qualified impressions must come from unique, verified Premium subscribers viewing at least half of a post on the Home Timeline; impressions that are duplicated, paid, promoted, or fraudulent don’t count.

To qualify, X says creators must be at least 18, live in an eligible country, hold a Personal or Business account in good standing, subscribe to a paid X tier, and have at least 500 verified followers, along with 500,000 Home Timeline impressions from verified users over the prior 90 days. Those requirements must be maintained continuously to keep receiving payouts, according to the announcement.

X’s guidelines lean heavily on defining what counts as “original.” Per the company’s post, content that is copied, reuploaded without authorship, generated through automated means, or reposted with only minor edits — such as captions, watermarks, or basic text overlays — won’t qualify. Users can earn from reposting others’ material only if they add substantive commentary, analysis, or creative editing. So, simply describing what’s already happening in a post doesn’t meet the bar.

As noted in Engadget’s report on the news, X adjusted its Revenue Sharing formula in March to weight engagement more heavily toward a creator’s home region. That shift, they wrote, likely followed revelations that a number of popular accounts posting pro-Trump content and US-focused commentary were not actually based in the United States.

Whether the new Original Content Rewards Program carries over a similar regional weighting is not yet clear.

#retires #revenue #sharing #Original #Content #Rewards #program">X retires revenue sharing for new ‘Original Content Rewards’ program X is overhauling how it pays creators, phasing out its long-running Revenue Sharing program in favor of a new system called the Original Content Rewards Program. The platform’s Creators account announced the change in a post, saying the program is meant to “reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X.”According to the announcement, X stopped accepting new Revenue Sharing enrollments immediately and will wind the program down entirely after Sept. 7. Creators currently enrolled will receive three final payouts — two on the standard schedule in mid- and late August, and a final payment around Sept. 11 covering earnings through the cutoff date. Starting Sept. 8, existing Revenue Sharing members can apply for the new program if they meet its eligibility requirements, the company said. SEE ALSO: With the launch of X Money, Elon Musk gets one step closer to his ‘everything app’ Per X’s announcement, the new program ties earnings to “qualified impressions” a creator’s original content receives, rather than the advertising-revenue split that defined the old system. Qualified impressions must come from unique, verified Premium subscribers viewing at least half of a post on the Home Timeline; impressions that are duplicated, paid, promoted, or fraudulent don’t count. Mashable Light Speed To qualify, X says creators must be at least 18, live in an eligible country, hold a Personal or Business account in good standing, subscribe to a paid X tier, and have at least 500 verified followers, along with 500,000 Home Timeline impressions from verified users over the prior 90 days. Those requirements must be maintained continuously to keep receiving payouts, according to the announcement.X’s guidelines lean heavily on defining what counts as “original.” Per the company’s post, content that is copied, reuploaded without authorship, generated through automated means, or reposted with only minor edits — such as captions, watermarks, or basic text overlays — won’t qualify. Users can earn from reposting others’ material only if they add substantive commentary, analysis, or creative editing. So, simply describing what’s already happening in a post doesn’t meet the bar. As noted in Engadget’s report on the news, X adjusted its Revenue Sharing formula in March to weight engagement more heavily toward a creator’s home region. That shift, they wrote, likely followed revelations that a number of popular accounts posting pro-Trump content and US-focused commentary were not actually based in the United States. Whether the new Original Content Rewards Program carries over a similar regional weighting is not yet clear. #retires #revenue #sharing #Original #Content #Rewards #program

announced the change in a post, saying the program is meant to “reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X.”

According to the announcement, X stopped accepting new Revenue Sharing enrollments immediately and will wind the program down entirely after Sept. 7. Creators currently enrolled will receive three final payouts — two on the standard schedule in mid- and late August, and a final payment around Sept. 11 covering earnings through the cutoff date. Starting Sept. 8, existing Revenue Sharing members can apply for the new program if they meet its eligibility requirements, the company said.

SEE ALSO: With the launch of X Money, Elon Musk gets one step closer to his ‘everything app’

Per X’s announcement, the new program ties earnings to “qualified impressions” a creator’s original content receives, rather than the advertising-revenue split that defined the old system. Qualified impressions must come from unique, verified Premium subscribers viewing at least half of a post on the Home Timeline; impressions that are duplicated, paid, promoted, or fraudulent don’t count.

To qualify, X says creators must be at least 18, live in an eligible country, hold a Personal or Business account in good standing, subscribe to a paid X tier, and have at least 500 verified followers, along with 500,000 Home Timeline impressions from verified users over the prior 90 days. Those requirements must be maintained continuously to keep receiving payouts, according to the announcement.

X’s guidelines lean heavily on defining what counts as “original.” Per the company’s post, content that is copied, reuploaded without authorship, generated through automated means, or reposted with only minor edits — such as captions, watermarks, or basic text overlays — won’t qualify. Users can earn from reposting others’ material only if they add substantive commentary, analysis, or creative editing. So, simply describing what’s already happening in a post doesn’t meet the bar.

As noted in Engadget’s report on the news, X adjusted its Revenue Sharing formula in March to weight engagement more heavily toward a creator’s home region. That shift, they wrote, likely followed revelations that a number of popular accounts posting pro-Trump content and US-focused commentary were not actually based in the United States.

Whether the new Original Content Rewards Program carries over a similar regional weighting is not yet clear.

#retires #revenue #sharing #Original #Content #Rewards #program">X retires revenue sharing for new ‘Original Content Rewards’ program

X is overhauling how it pays creators, phasing out its long-running Revenue Sharing program in favor of a new system called the Original Content Rewards Program.

The platform’s Creators account announced the change in a post, saying the program is meant to “reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X.”

According to the announcement, X stopped accepting new Revenue Sharing enrollments immediately and will wind the program down entirely after Sept. 7. Creators currently enrolled will receive three final payouts — two on the standard schedule in mid- and late August, and a final payment around Sept. 11 covering earnings through the cutoff date. Starting Sept. 8, existing Revenue Sharing members can apply for the new program if they meet its eligibility requirements, the company said.

SEE ALSO: With the launch of X Money, Elon Musk gets one step closer to his ‘everything app’

Per X’s announcement, the new program ties earnings to “qualified impressions” a creator’s original content receives, rather than the advertising-revenue split that defined the old system. Qualified impressions must come from unique, verified Premium subscribers viewing at least half of a post on the Home Timeline; impressions that are duplicated, paid, promoted, or fraudulent don’t count.

To qualify, X says creators must be at least 18, live in an eligible country, hold a Personal or Business account in good standing, subscribe to a paid X tier, and have at least 500 verified followers, along with 500,000 Home Timeline impressions from verified users over the prior 90 days. Those requirements must be maintained continuously to keep receiving payouts, according to the announcement.

X’s guidelines lean heavily on defining what counts as “original.” Per the company’s post, content that is copied, reuploaded without authorship, generated through automated means, or reposted with only minor edits — such as captions, watermarks, or basic text overlays — won’t qualify. Users can earn from reposting others’ material only if they add substantive commentary, analysis, or creative editing. So, simply describing what’s already happening in a post doesn’t meet the bar.

As noted in Engadget’s report on the news, X adjusted its Revenue Sharing formula in March to weight engagement more heavily toward a creator’s home region. That shift, they wrote, likely followed revelations that a number of popular accounts posting pro-Trump content and US-focused commentary were not actually based in the United States.

Whether the new Original Content Rewards Program carries over a similar regional weighting is not yet clear.

#retires #revenue #sharing #Original #Content #Rewards #program
Buc-ee’s became something of a viral sensation during the World Cup, but it has a troubling history of suing small gas stations and convenience stores. On a recent episode of Last Week Tonight, John Oliver literally begged the company to sue him for selling merch featuring his squirrel mascot, Mr. Nutterbutter, with branding that reads “Buc-Off.” But Buc-ee’s has so far declined to take the bait, instead targeting yet another small business that lacks the deep pockets and legal team of HBO.

According to WDTN, an NBC affiliate in Miami Valley, Ohio, Buc-ee’s opened its first locations in the state earlier this year. And now it’s targeting established local businesses through trademark suits. Beaver’s Mini Mart in Beavercreek has been a staple of the city for “decades.” But Buc-ee’s is claiming that this long-running store’s beaver logo could confuse customers. WDTN says:

In the suit, filed days ago, Buc-ee’s alleges that the Mini Mart’s cartoon beaver mascot is too similar to their own, with its “wide eyes and a smile” that also “uses red as a predominant color,” and could cause confusion.

Oliver and Mr. Nutterbutter have already fended off one lawsuit, with Bob Murray, a mining executive, having unsuccessfully sued for defamation following a 2017 episode about the coal industry.

#Bucees #dodges #John #Oliver #sue #small #businessBusiness,Culture,Entertainment,Internet Culture,Law,News,Policy,TV Shows">Buc-ee’s dodges John Oliver to sue another small businessBuc-ee’s became something of a viral sensation during the World Cup, but it has a troubling history of suing small gas stations and convenience stores. On a recent episode of Last Week Tonight, John Oliver literally begged the company to sue him for selling merch featuring his squirrel mascot, Mr. Nutterbutter, with branding that reads “Buc-Off.” But Buc-ee’s has so far declined to take the bait, instead targeting yet another small business that lacks the deep pockets and legal team of HBO.According to WDTN, an NBC affiliate in Miami Valley, Ohio, Buc-ee’s opened its first locations in the state earlier this year. And now it’s targeting established local businesses through trademark suits. Beaver’s Mini Mart in Beavercreek has been a staple of the city for “decades.” But Buc-ee’s is claiming that this long-running store’s beaver logo could confuse customers. WDTN says:In the suit, filed days ago, Buc-ee’s alleges that the Mini Mart’s cartoon beaver mascot is too similar to their own, with its “wide eyes and a smile” that also “uses red as a predominant color,” and could cause confusion.Oliver and Mr. Nutterbutter have already fended off one lawsuit, with Bob Murray, a mining executive, having unsuccessfully sued for defamation following a 2017 episode about the coal industry.#Bucees #dodges #John #Oliver #sue #small #businessBusiness,Culture,Entertainment,Internet Culture,Law,News,Policy,TV Shows

viral sensation during the World Cup, but it has a troubling history of suing small gas stations and convenience stores. On a recent episode of Last Week Tonight, John Oliver literally begged the company to sue him for selling merch featuring his squirrel mascot, Mr. Nutterbutter, with branding that reads “Buc-Off.” But Buc-ee’s has so far declined to take the bait, instead targeting yet another small business that lacks the deep pockets and legal team of HBO.

According to WDTN, an NBC affiliate in Miami Valley, Ohio, Buc-ee’s opened its first locations in the state earlier this year. And now it’s targeting established local businesses through trademark suits. Beaver’s Mini Mart in Beavercreek has been a staple of the city for “decades.” But Buc-ee’s is claiming that this long-running store’s beaver logo could confuse customers. WDTN says:

In the suit, filed days ago, Buc-ee’s alleges that the Mini Mart’s cartoon beaver mascot is too similar to their own, with its “wide eyes and a smile” that also “uses red as a predominant color,” and could cause confusion.

Oliver and Mr. Nutterbutter have already fended off one lawsuit, with Bob Murray, a mining executive, having unsuccessfully sued for defamation following a 2017 episode about the coal industry.

#Bucees #dodges #John #Oliver #sue #small #businessBusiness,Culture,Entertainment,Internet Culture,Law,News,Policy,TV Shows">Buc-ee’s dodges John Oliver to sue another small business

Buc-ee’s became something of a viral sensation during the World Cup, but it has a troubling history of suing small gas stations and convenience stores. On a recent episode of Last Week Tonight, John Oliver literally begged the company to sue him for selling merch featuring his squirrel mascot, Mr. Nutterbutter, with branding that reads “Buc-Off.” But Buc-ee’s has so far declined to take the bait, instead targeting yet another small business that lacks the deep pockets and legal team of HBO.

According to WDTN, an NBC affiliate in Miami Valley, Ohio, Buc-ee’s opened its first locations in the state earlier this year. And now it’s targeting established local businesses through trademark suits. Beaver’s Mini Mart in Beavercreek has been a staple of the city for “decades.” But Buc-ee’s is claiming that this long-running store’s beaver logo could confuse customers. WDTN says:

In the suit, filed days ago, Buc-ee’s alleges that the Mini Mart’s cartoon beaver mascot is too similar to their own, with its “wide eyes and a smile” that also “uses red as a predominant color,” and could cause confusion.

Oliver and Mr. Nutterbutter have already fended off one lawsuit, with Bob Murray, a mining executive, having unsuccessfully sued for defamation following a 2017 episode about the coal industry.

#Bucees #dodges #John #Oliver #sue #small #businessBusiness,Culture,Entertainment,Internet Culture,Law,News,Policy,TV Shows

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