Momfluencers Are Pitching AI as a Better ‘Coparent’ Than MenLilian Schmidt could not, for the life of her, figure out how to get her daughter to go to sleep.
None of the advice given to her by sleep experts or her pediatrician worked—not using a white noise machine, not buying blackout curtains, not even giving her a massage. “Every single day, it took like two to three hours to put her to bed,” the brand consultant from Zurich recalls. “She’d scream and fight and we would all be so exhausted and frustrated by the end of the day.”
When her daughter was 3 and a half years old, a bleary-eyed and desperate Schmidt turned to a controversial parenting tool: ChatGPT. The advice it offered “was completely opposite from everything I’d heard before,” she says. “It said she needed more stimulation,” suggesting that her daughter chew gum or jump on a trampoline before bed.
To Schmidt’s utter shock, it worked. Within five minutes, her daughter snuggled up next to her and fell asleep. “I was freaking out,” she says. “I was like, ‘Oh my God, nobody was able to help me except ChatGPT.’”
From there, Schmidt, who also has a 14-year-old stepson, became something of an AI evangelist. In June 2025, she posted a TikTok video with the caption, “I Turned ChatGPT into my coparent,” and it went viral. Her follower count swelled to 27,000 in just three weeks. She made her own custom GPT, Coparent, and started selling access to it for $37 on her website.
Schmidt is one of a growing cohort of women branding themselves as a new type of momfluencer—not one who uses aspirational imagery to make the mundane labor associated with motherhood more aesthetically appealing, but one who asks whether the labor is even necessary at all. They post videos like “The AI Assistant That’s Basically My Mom Brain Now” and “How to Use AI as a Mom,” and promote customized prompts or handbooks to moms who “want a coparent who never forgets the sunscreen or asks you to write things down,” as Schmidt writes in one TikTok caption.
One person who is relatively absent from Schmidt’s content is her longtime partner. In her videos, she’s doing pretty much all of the parenting labor, including meal prep, grocery-shopping, and kiddie arts and crafts. This is reflective of reality; moms assume the vast majority of the physical and mental labor in US households, with a 2022 Department of Labor survey finding that employed mothers spend an extra 13.5 hours per week doing chores and an average of 12.5 hours per week on childcare—a 40 percent increase from 1975.
That’s not to say that dads aren’t helping around the house. Pew data shows that fathers now spend more than twice as much time on household chores and childcare than they did 50 years ago. But by and large, women are still expected to shoulder most of the household burden.
“It’s not that my partner isn’t helping, because he is,” Schmidt says. “But for women and moms, there is so much invisible labor that you carry and everything is in your hands, and it actually takes time with your kids away from you.” Moms flocked to her page once they saw she was using AI “to actually be more present with my kids and to be more emotionally regulated, so I can be a cool mom and a happy mom and not a stressed-out one.”
Women are less likely (more than 20 percent less likely, according to one 2025 study) to use generative AI in their everyday lives than men are, a discrepancy known as the “AI gender gap.” Generative AI tools suffer from what Stephanie Leblanc-Godfrey, a founder of the company Mother AI who refers to herself as a “maternal technologist,” likes to call a “PMS” problem, meaning they tend to be “pale, male, and stale.”
#Momfluencers #Pitching #Coparent #Menparenting,artificial intelligence,kids,mental health,mom,chatbots
Lilian Schmidt could not, for the life of her, figure out how to get her daughter to go to sleep.
None of the advice given to her by sleep experts or her pediatrician worked—not using a white noise machine, not buying blackout curtains, not even giving her a massage. “Every single day, it took like two to three hours to put her to bed,” the brand consultant from Zurich recalls. “She’d scream and fight and we would all be so exhausted and frustrated by the end of the day.”
When her daughter was 3 and a half years old, a bleary-eyed and desperate Schmidt turned to a controversial parenting tool: ChatGPT. The advice it offered “was completely opposite from everything I’d heard before,” she says. “It said she needed more stimulation,” suggesting that her daughter chew gum or jump on a trampoline before bed.
To Schmidt’s utter shock, it worked. Within five minutes, her daughter snuggled up next to her and fell asleep. “I was freaking out,” she says. “I was like, ‘Oh my God, nobody was able to help me except ChatGPT.’”
From there, Schmidt, who also has a 14-year-old stepson, became something of an AI evangelist. In June 2025, she posted a TikTok video with the caption, “I Turned ChatGPT into my coparent,” and it went viral. Her follower count swelled to 27,000 in just three weeks. She made her own custom GPT, Coparent, and started selling access to it for $37 on her website.
Schmidt is one of a growing cohort of women branding themselves as a new type of momfluencer—not one who uses aspirational imagery to make the mundane labor associated with motherhood more aesthetically appealing, but one who asks whether the labor is even necessary at all. They post videos like “The AI Assistant That’s Basically My Mom Brain Now” and “How to Use AI as a Mom,” and promote customized prompts or handbooks to moms who “want a coparent who never forgets the sunscreen or asks you to write things down,” as Schmidt writes in one TikTok caption.
One person who is relatively absent from Schmidt’s content is her longtime partner. In her videos, she’s doing pretty much all of the parenting labor, including meal prep, grocery-shopping, and kiddie arts and crafts. This is reflective of reality; moms assume the vast majority of the physical and mental labor in US households, with a 2022 Department of Labor survey finding that employed mothers spend an extra 13.5 hours per week doing chores and an average of 12.5 hours per week on childcare—a 40 percent increase from 1975.
That’s not to say that dads aren’t helping around the house. Pew data shows that fathers now spend more than twice as much time on household chores and childcare than they did 50 years ago. But by and large, women are still expected to shoulder most of the household burden.
“It’s not that my partner isn’t helping, because he is,” Schmidt says. “But for women and moms, there is so much invisible labor that you carry and everything is in your hands, and it actually takes time with your kids away from you.” Moms flocked to her page once they saw she was using AI “to actually be more present with my kids and to be more emotionally regulated, so I can be a cool mom and a happy mom and not a stressed-out one.”
Women are less likely (more than 20 percent less likely, according to one 2025 study) to use generative AI in their everyday lives than men are, a discrepancy known as the “AI gender gap.” Generative AI tools suffer from what Stephanie Leblanc-Godfrey, a founder of the company Mother AI who refers to herself as a “maternal technologist,” likes to call a “PMS” problem, meaning they tend to be “pale, male, and stale.”
![The New ‘Ghostbusters’ Cartoon Gets a Title and Release Date
Robert Downey, Jr.’s Doctor Doom gets an action figure. Bruce Campbell says Evil Dead has “moved away” from familiar favorites. Two new horror movies explore poodle breeding and the Civil War. They’re here already! You’re next! It’s Morning Spoilers! Brine Deadline reports Jennifer Holland (Peacemaker) and Dave Annable (Lioness) will star in Brine, a “supernatural Civil War thriller” from director B.J. Golnick. Co-starring Jonah Wharton, Sissy Sheridan, and Grayson Lay the story concerns “a family of Confederate deserters who escape the Union bombardment of Fort Pulaski with a cache of stolen gold and disappear into the Georgia marshlands. When they take refuge in a remote plantation house, what first appears to be salvation slowly reveals itself as part of something ancient, predatory and impossible to escape.” Untitled Spy Comedy Deadline also had word Henry Cavill will star alongside Kevin Hart in a currently untitled “spy comedy” at Netflix from director McG. Said to be “based on a short story by Sean Lewis,” the story follows “two rival spies who cross paths in a Lamaze class, and whose wives become fast friends. Their double lives subsequently collide in unexpectedly hilarious and dangerous ways, forcing the two men to reluctantly become confidantes and partners on the road to fatherhood.”
Breeder Variety reports Daniel Doheny, Dot Marie Jones, Maddie Phillips, and Tanaya Beatty will star in Breeder, a horror movie from director Alex Goyette that sounds quite a bit like Sssssss with poodles. The film concerns “an eccentric poodle breeder who lures a broke college student to her remote ranch with a promise of research funding. As he soon learns, there’s a catch.”
Evil Dead Burn/Evil Dead Wrath In a recent interview with Deadline, Bruce Campbell stated the Evil Dead franchise has “moved away” from Ash Williams, Sam Raimi, and the cabin in the woods. No, no. I think I think basically from Evil Dead Rise on, Ash is… you know, they wanted some little gag of Ash at the end of the movie. We did that as a lark. He’s not part of any big overriding story or scheme. [The Evil Dead has] done three things: We moved away from the cabin, we’ve moved away from Sam Raimi, we’ve moved away from Ash and Bruce Campbell. Thankfully, Evil Dead Rise made the most of any money we’ve made from any Evil Dead, so far, and it validated the fact that we can get away from those main elements. You’ve got to find a new audience, because the original Evil Dead fans, you get some of them, you’re not going to get all of them, because they like those original elements. They like me and Sam and Ash and all that sort of crap. Man of Tomorrow Lex Luthor pulls a ray gun on Superman in newly-leaked photos from the Man of Tomorrow set. David Corenswet and Nicholas Hoult filming “Superman: Man of Tomorrow” in Atlanta 05/06/26 pic.twitter.com/goNKFF8CSw — 🐤 (@hsufhkshndk11) June 6, 2026 Avengers: Doomsday A new slate of tie-in action figures provides the best looks yet at Doctor Doom, Captain America and Thor in Avengers: Doomsday.
First look at Hasbro’s Doctor Doom, Captain America and Thor action figures for ‘AVENGERS: DOOMSDAY’ 📷: @idlehandsblog pic.twitter.com/MiqHxoWKWT — Avengers Updates (@AvengersUpdated) June 7, 2026 Toy Story 5 Taylor Swift has released a music video for her song from the Toy Story 5 soundtrack comprised entirely of Jessie clips. [embed]https://www.youtube.com/watch?v=hDU4GB1PTxc[/embed] The Last of Us According to the Director’s Guild of Canada (via Screen Rant), filming on the third season of The Last of Us has temporarily ceased beginning June 1 and will not resume until June 28. The reason for the hiatus is not currently known. Ghostbusters: Night Shift Finally, Netflix has revealed the new Ghostbusters animated series is officially titled Night Shift and is slated for release sometime next tear. Can’t contain this one any longer. Ghostbusters: Night Shift, an original animated series, is coming to Netflix in 2027. pic.twitter.com/mZvvmpAnG0 — Ghostbusters (@Ghostbusters) June 6, 2026 Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ghostbusters #Cartoon #Title #Release #DateEvil Dead Burn,Ghostbusters: Night Shift,Man of Tomorrow,Morning Spoilers,Toy Story 5](https://i2.wp.com/gizmodo.com/app/uploads/2026/06/Morning-Spoilers-June-8-1280x853.jpg?ssl=1 "The New ‘Ghostbusters’ Cartoon Gets a Title and Release Date
Robert Downey, Jr.’s Doctor Doom gets an action figure. Bruce Campbell says Evil Dead has “moved away” from familiar favorites. Two new horror movies explore poodle breeding and the Civil War. They’re here already! You’re next! It’s Morning Spoilers! Brine Deadline reports Jennifer Holland (Peacemaker) and Dave Annable (Lioness) will star in Brine, a “supernatural Civil War thriller” from director B.J. Golnick. Co-starring Jonah Wharton, Sissy Sheridan, and Grayson Lay the story concerns “a family of Confederate deserters who escape the Union bombardment of Fort Pulaski with a cache of stolen gold and disappear into the Georgia marshlands. When they take refuge in a remote plantation house, what first appears to be salvation slowly reveals itself as part of something ancient, predatory and impossible to escape.” Untitled Spy Comedy Deadline also had word Henry Cavill will star alongside Kevin Hart in a currently untitled “spy comedy” at Netflix from director McG. Said to be “based on a short story by Sean Lewis,” the story follows “two rival spies who cross paths in a Lamaze class, and whose wives become fast friends. Their double lives subsequently collide in unexpectedly hilarious and dangerous ways, forcing the two men to reluctantly become confidantes and partners on the road to fatherhood.”
Breeder Variety reports Daniel Doheny, Dot Marie Jones, Maddie Phillips, and Tanaya Beatty will star in Breeder, a horror movie from director Alex Goyette that sounds quite a bit like Sssssss with poodles. The film concerns “an eccentric poodle breeder who lures a broke college student to her remote ranch with a promise of research funding. As he soon learns, there’s a catch.”
Evil Dead Burn/Evil Dead Wrath In a recent interview with Deadline, Bruce Campbell stated the Evil Dead franchise has “moved away” from Ash Williams, Sam Raimi, and the cabin in the woods. No, no. I think I think basically from Evil Dead Rise on, Ash is… you know, they wanted some little gag of Ash at the end of the movie. We did that as a lark. He’s not part of any big overriding story or scheme. [The Evil Dead has] done three things: We moved away from the cabin, we’ve moved away from Sam Raimi, we’ve moved away from Ash and Bruce Campbell. Thankfully, Evil Dead Rise made the most of any money we’ve made from any Evil Dead, so far, and it validated the fact that we can get away from those main elements. You’ve got to find a new audience, because the original Evil Dead fans, you get some of them, you’re not going to get all of them, because they like those original elements. They like me and Sam and Ash and all that sort of crap. Man of Tomorrow Lex Luthor pulls a ray gun on Superman in newly-leaked photos from the Man of Tomorrow set. David Corenswet and Nicholas Hoult filming “Superman: Man of Tomorrow” in Atlanta 05/06/26 pic.twitter.com/goNKFF8CSw — 🐤 (@hsufhkshndk11) June 6, 2026 Avengers: Doomsday A new slate of tie-in action figures provides the best looks yet at Doctor Doom, Captain America and Thor in Avengers: Doomsday.
First look at Hasbro’s Doctor Doom, Captain America and Thor action figures for ‘AVENGERS: DOOMSDAY’ 📷: @idlehandsblog pic.twitter.com/MiqHxoWKWT — Avengers Updates (@AvengersUpdated) June 7, 2026 Toy Story 5 Taylor Swift has released a music video for her song from the Toy Story 5 soundtrack comprised entirely of Jessie clips. [embed]https://www.youtube.com/watch?v=hDU4GB1PTxc[/embed] The Last of Us According to the Director’s Guild of Canada (via Screen Rant), filming on the third season of The Last of Us has temporarily ceased beginning June 1 and will not resume until June 28. The reason for the hiatus is not currently known. Ghostbusters: Night Shift Finally, Netflix has revealed the new Ghostbusters animated series is officially titled Night Shift and is slated for release sometime next tear. Can’t contain this one any longer. Ghostbusters: Night Shift, an original animated series, is coming to Netflix in 2027. pic.twitter.com/mZvvmpAnG0 — Ghostbusters (@Ghostbusters) June 6, 2026 Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ghostbusters #Cartoon #Title #Release #DateEvil Dead Burn,Ghostbusters: Night Shift,Man of Tomorrow,Morning Spoilers,Toy Story 5")
![The New ‘Ghostbusters’ Cartoon Gets a Title and Release Date
Robert Downey, Jr.’s Doctor Doom gets an action figure. Bruce Campbell says Evil Dead has “moved away” from familiar favorites. Two new horror movies explore poodle breeding and the Civil War. They’re here already! You’re next! It’s Morning Spoilers! Brine Deadline reports Jennifer Holland (Peacemaker) and Dave Annable (Lioness) will star in Brine, a “supernatural Civil War thriller” from director B.J. Golnick. Co-starring Jonah Wharton, Sissy Sheridan, and Grayson Lay the story concerns “a family of Confederate deserters who escape the Union bombardment of Fort Pulaski with a cache of stolen gold and disappear into the Georgia marshlands. When they take refuge in a remote plantation house, what first appears to be salvation slowly reveals itself as part of something ancient, predatory and impossible to escape.” Untitled Spy Comedy Deadline also had word Henry Cavill will star alongside Kevin Hart in a currently untitled “spy comedy” at Netflix from director McG. Said to be “based on a short story by Sean Lewis,” the story follows “two rival spies who cross paths in a Lamaze class, and whose wives become fast friends. Their double lives subsequently collide in unexpectedly hilarious and dangerous ways, forcing the two men to reluctantly become confidantes and partners on the road to fatherhood.”
Breeder Variety reports Daniel Doheny, Dot Marie Jones, Maddie Phillips, and Tanaya Beatty will star in Breeder, a horror movie from director Alex Goyette that sounds quite a bit like Sssssss with poodles. The film concerns “an eccentric poodle breeder who lures a broke college student to her remote ranch with a promise of research funding. As he soon learns, there’s a catch.”
Evil Dead Burn/Evil Dead Wrath In a recent interview with Deadline, Bruce Campbell stated the Evil Dead franchise has “moved away” from Ash Williams, Sam Raimi, and the cabin in the woods. No, no. I think I think basically from Evil Dead Rise on, Ash is… you know, they wanted some little gag of Ash at the end of the movie. We did that as a lark. He’s not part of any big overriding story or scheme. [The Evil Dead has] done three things: We moved away from the cabin, we’ve moved away from Sam Raimi, we’ve moved away from Ash and Bruce Campbell. Thankfully, Evil Dead Rise made the most of any money we’ve made from any Evil Dead, so far, and it validated the fact that we can get away from those main elements. You’ve got to find a new audience, because the original Evil Dead fans, you get some of them, you’re not going to get all of them, because they like those original elements. They like me and Sam and Ash and all that sort of crap. Man of Tomorrow Lex Luthor pulls a ray gun on Superman in newly-leaked photos from the Man of Tomorrow set. David Corenswet and Nicholas Hoult filming “Superman: Man of Tomorrow” in Atlanta 05/06/26 pic.twitter.com/goNKFF8CSw — 🐤 (@hsufhkshndk11) June 6, 2026 Avengers: Doomsday A new slate of tie-in action figures provides the best looks yet at Doctor Doom, Captain America and Thor in Avengers: Doomsday.
First look at Hasbro’s Doctor Doom, Captain America and Thor action figures for ‘AVENGERS: DOOMSDAY’ 📷: @idlehandsblog pic.twitter.com/MiqHxoWKWT — Avengers Updates (@AvengersUpdated) June 7, 2026 Toy Story 5 Taylor Swift has released a music video for her song from the Toy Story 5 soundtrack comprised entirely of Jessie clips. [embed]https://www.youtube.com/watch?v=hDU4GB1PTxc[/embed] The Last of Us According to the Director’s Guild of Canada (via Screen Rant), filming on the third season of The Last of Us has temporarily ceased beginning June 1 and will not resume until June 28. The reason for the hiatus is not currently known. Ghostbusters: Night Shift Finally, Netflix has revealed the new Ghostbusters animated series is officially titled Night Shift and is slated for release sometime next tear. Can’t contain this one any longer. Ghostbusters: Night Shift, an original animated series, is coming to Netflix in 2027. pic.twitter.com/mZvvmpAnG0 — Ghostbusters (@Ghostbusters) June 6, 2026 Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ghostbusters #Cartoon #Title #Release #DateEvil Dead Burn,Ghostbusters: Night Shift,Man of Tomorrow,Morning Spoilers,Toy Story 5](https://gizmodo.com/app/uploads/2026/06/Morning-Spoilers-June-8-1280x853.jpg "The New ‘Ghostbusters’ Cartoon Gets a Title and Release Date
Robert Downey, Jr.’s Doctor Doom gets an action figure. Bruce Campbell says Evil Dead has “moved away” from familiar favorites. Two new horror movies explore poodle breeding and the Civil War. They’re here already! You’re next! It’s Morning Spoilers! Brine Deadline reports Jennifer Holland (Peacemaker) and Dave Annable (Lioness) will star in Brine, a “supernatural Civil War thriller” from director B.J. Golnick. Co-starring Jonah Wharton, Sissy Sheridan, and Grayson Lay the story concerns “a family of Confederate deserters who escape the Union bombardment of Fort Pulaski with a cache of stolen gold and disappear into the Georgia marshlands. When they take refuge in a remote plantation house, what first appears to be salvation slowly reveals itself as part of something ancient, predatory and impossible to escape.” Untitled Spy Comedy Deadline also had word Henry Cavill will star alongside Kevin Hart in a currently untitled “spy comedy” at Netflix from director McG. Said to be “based on a short story by Sean Lewis,” the story follows “two rival spies who cross paths in a Lamaze class, and whose wives become fast friends. Their double lives subsequently collide in unexpectedly hilarious and dangerous ways, forcing the two men to reluctantly become confidantes and partners on the road to fatherhood.”
Breeder Variety reports Daniel Doheny, Dot Marie Jones, Maddie Phillips, and Tanaya Beatty will star in Breeder, a horror movie from director Alex Goyette that sounds quite a bit like Sssssss with poodles. The film concerns “an eccentric poodle breeder who lures a broke college student to her remote ranch with a promise of research funding. As he soon learns, there’s a catch.”
Evil Dead Burn/Evil Dead Wrath In a recent interview with Deadline, Bruce Campbell stated the Evil Dead franchise has “moved away” from Ash Williams, Sam Raimi, and the cabin in the woods. No, no. I think I think basically from Evil Dead Rise on, Ash is… you know, they wanted some little gag of Ash at the end of the movie. We did that as a lark. He’s not part of any big overriding story or scheme. [The Evil Dead has] done three things: We moved away from the cabin, we’ve moved away from Sam Raimi, we’ve moved away from Ash and Bruce Campbell. Thankfully, Evil Dead Rise made the most of any money we’ve made from any Evil Dead, so far, and it validated the fact that we can get away from those main elements. You’ve got to find a new audience, because the original Evil Dead fans, you get some of them, you’re not going to get all of them, because they like those original elements. They like me and Sam and Ash and all that sort of crap. Man of Tomorrow Lex Luthor pulls a ray gun on Superman in newly-leaked photos from the Man of Tomorrow set. David Corenswet and Nicholas Hoult filming “Superman: Man of Tomorrow” in Atlanta 05/06/26 pic.twitter.com/goNKFF8CSw — 🐤 (@hsufhkshndk11) June 6, 2026 Avengers: Doomsday A new slate of tie-in action figures provides the best looks yet at Doctor Doom, Captain America and Thor in Avengers: Doomsday.
First look at Hasbro’s Doctor Doom, Captain America and Thor action figures for ‘AVENGERS: DOOMSDAY’ 📷: @idlehandsblog pic.twitter.com/MiqHxoWKWT — Avengers Updates (@AvengersUpdated) June 7, 2026 Toy Story 5 Taylor Swift has released a music video for her song from the Toy Story 5 soundtrack comprised entirely of Jessie clips. [embed]https://www.youtube.com/watch?v=hDU4GB1PTxc[/embed] The Last of Us According to the Director’s Guild of Canada (via Screen Rant), filming on the third season of The Last of Us has temporarily ceased beginning June 1 and will not resume until June 28. The reason for the hiatus is not currently known. Ghostbusters: Night Shift Finally, Netflix has revealed the new Ghostbusters animated series is officially titled Night Shift and is slated for release sometime next tear. Can’t contain this one any longer. Ghostbusters: Night Shift, an original animated series, is coming to Netflix in 2027. pic.twitter.com/mZvvmpAnG0 — Ghostbusters (@Ghostbusters) June 6, 2026 Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ghostbusters #Cartoon #Title #Release #DateEvil Dead Burn,Ghostbusters: Night Shift,Man of Tomorrow,Morning Spoilers,Toy Story 5")
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