Momfluencers Are Pitching AI as a Better ‘Coparent’ Than MenLilian Schmidt could not, for the life of her, figure out how to get her daughter to go to sleep.
None of the advice given to her by sleep experts or her pediatrician worked—not using a white noise machine, not buying blackout curtains, not even giving her a massage. “Every single day, it took like two to three hours to put her to bed,” the brand consultant from Zurich recalls. “She’d scream and fight and we would all be so exhausted and frustrated by the end of the day.”
When her daughter was 3 and a half years old, a bleary-eyed and desperate Schmidt turned to a controversial parenting tool: ChatGPT. The advice it offered “was completely opposite from everything I’d heard before,” she says. “It said she needed more stimulation,” suggesting that her daughter chew gum or jump on a trampoline before bed.
To Schmidt’s utter shock, it worked. Within five minutes, her daughter snuggled up next to her and fell asleep. “I was freaking out,” she says. “I was like, ‘Oh my God, nobody was able to help me except ChatGPT.’”
From there, Schmidt, who also has a 14-year-old stepson, became something of an AI evangelist. In June 2025, she posted a TikTok video with the caption, “I Turned ChatGPT into my coparent,” and it went viral. Her follower count swelled to 27,000 in just three weeks. She made her own custom GPT, Coparent, and started selling access to it for $37 on her website.
Schmidt is one of a growing cohort of women branding themselves as a new type of momfluencer—not one who uses aspirational imagery to make the mundane labor associated with motherhood more aesthetically appealing, but one who asks whether the labor is even necessary at all. They post videos like “The AI Assistant That’s Basically My Mom Brain Now” and “How to Use AI as a Mom,” and promote customized prompts or handbooks to moms who “want a coparent who never forgets the sunscreen or asks you to write things down,” as Schmidt writes in one TikTok caption.
One person who is relatively absent from Schmidt’s content is her longtime partner. In her videos, she’s doing pretty much all of the parenting labor, including meal prep, grocery-shopping, and kiddie arts and crafts. This is reflective of reality; moms assume the vast majority of the physical and mental labor in US households, with a 2022 Department of Labor survey finding that employed mothers spend an extra 13.5 hours per week doing chores and an average of 12.5 hours per week on childcare—a 40 percent increase from 1975.
That’s not to say that dads aren’t helping around the house. Pew data shows that fathers now spend more than twice as much time on household chores and childcare than they did 50 years ago. But by and large, women are still expected to shoulder most of the household burden.
“It’s not that my partner isn’t helping, because he is,” Schmidt says. “But for women and moms, there is so much invisible labor that you carry and everything is in your hands, and it actually takes time with your kids away from you.” Moms flocked to her page once they saw she was using AI “to actually be more present with my kids and to be more emotionally regulated, so I can be a cool mom and a happy mom and not a stressed-out one.”
Women are less likely (more than 20 percent less likely, according to one 2025 study) to use generative AI in their everyday lives than men are, a discrepancy known as the “AI gender gap.” Generative AI tools suffer from what Stephanie Leblanc-Godfrey, a founder of the company Mother AI who refers to herself as a “maternal technologist,” likes to call a “PMS” problem, meaning they tend to be “pale, male, and stale.”
#Momfluencers #Pitching #Coparent #Menparenting,artificial intelligence,kids,mental health,mom,chatbots
Lilian Schmidt could not, for the life of her, figure out how to get her daughter to go to sleep.
None of the advice given to her by sleep experts or her pediatrician worked—not using a white noise machine, not buying blackout curtains, not even giving her a massage. “Every single day, it took like two to three hours to put her to bed,” the brand consultant from Zurich recalls. “She’d scream and fight and we would all be so exhausted and frustrated by the end of the day.”
When her daughter was 3 and a half years old, a bleary-eyed and desperate Schmidt turned to a controversial parenting tool: ChatGPT. The advice it offered “was completely opposite from everything I’d heard before,” she says. “It said she needed more stimulation,” suggesting that her daughter chew gum or jump on a trampoline before bed.
To Schmidt’s utter shock, it worked. Within five minutes, her daughter snuggled up next to her and fell asleep. “I was freaking out,” she says. “I was like, ‘Oh my God, nobody was able to help me except ChatGPT.’”
From there, Schmidt, who also has a 14-year-old stepson, became something of an AI evangelist. In June 2025, she posted a TikTok video with the caption, “I Turned ChatGPT into my coparent,” and it went viral. Her follower count swelled to 27,000 in just three weeks. She made her own custom GPT, Coparent, and started selling access to it for $37 on her website.
Schmidt is one of a growing cohort of women branding themselves as a new type of momfluencer—not one who uses aspirational imagery to make the mundane labor associated with motherhood more aesthetically appealing, but one who asks whether the labor is even necessary at all. They post videos like “The AI Assistant That’s Basically My Mom Brain Now” and “How to Use AI as a Mom,” and promote customized prompts or handbooks to moms who “want a coparent who never forgets the sunscreen or asks you to write things down,” as Schmidt writes in one TikTok caption.
One person who is relatively absent from Schmidt’s content is her longtime partner. In her videos, she’s doing pretty much all of the parenting labor, including meal prep, grocery-shopping, and kiddie arts and crafts. This is reflective of reality; moms assume the vast majority of the physical and mental labor in US households, with a 2022 Department of Labor survey finding that employed mothers spend an extra 13.5 hours per week doing chores and an average of 12.5 hours per week on childcare—a 40 percent increase from 1975.
That’s not to say that dads aren’t helping around the house. Pew data shows that fathers now spend more than twice as much time on household chores and childcare than they did 50 years ago. But by and large, women are still expected to shoulder most of the household burden.
“It’s not that my partner isn’t helping, because he is,” Schmidt says. “But for women and moms, there is so much invisible labor that you carry and everything is in your hands, and it actually takes time with your kids away from you.” Moms flocked to her page once they saw she was using AI “to actually be more present with my kids and to be more emotionally regulated, so I can be a cool mom and a happy mom and not a stressed-out one.”
Women are less likely (more than 20 percent less likely, according to one 2025 study) to use generative AI in their everyday lives than men are, a discrepancy known as the “AI gender gap.” Generative AI tools suffer from what Stephanie Leblanc-Godfrey, a founder of the company Mother AI who refers to herself as a “maternal technologist,” likes to call a “PMS” problem, meaning they tend to be “pale, male, and stale.”



![‘My Adventures With Superman’ Creators Talk New Kara/Jimmy Super Ship
The second season of Adult Swim’s My Adventures With Superman introduced Supergirl, and it didn’t take long for her to become a fan-favorite. Starting off as a soldier and the adoptive daughter of Brainiac before joining her cousin to defend Earth, Kara’s back for season three—and much like Clark and their friends, she’s got some stuff to figure out. Kara’s arc this season is about her settling into becoming Metropolis’ newest protector and sorting out where she and Jimmy stand. Last season made it clear there were sparks on both sides, but in classic romantic tension fashion, neither have revealed their feelings in full. Jimmy thinks Kara should at least become more adjusted to Earth, which she plans to do…by going on dates with other people. This week’s episode, “All’s Fair in Love and W.O.R.M.S.,” sees Kara consult Lois for help with her many matches on dating apps. Meanwhile, Jimmy goes on a date in the hopes of making his Kryptonian friend jealous, with a slight problem: his date, Doris, is actually “Gigi,” aka Giganta, the popular Wonder Woman villain. And in a very Jimmy situation, she’s both into him and wants to run a few experiments on him, including turning him into a wolf.
Before the season’s premiere, io9 talked with co-showrunners Jake Wyatt and Brendan Clogher about the show’s other love story. While Kara and Jimmy get paired up every once in a while in comics or other media, Wyatt noted they’re not a “near-sacred pop culture thing” like Clark and Lois. As such, My Adventures With Superman is free to put its younger duo through more stress and modern dating troubles. But it’s not just a matter of testing Kara and Jimmy with one obstacle after another.
[embed]https://www.youtube.com/watch?v=cbfUC3-qU8s[/embed] Every relationship faces trials that can often make one half—or even both halves—look bad. Putting Kara and Jimmy in various situations on the path to love is part of the show’s DNA, but he and Wyatt said there’s a limit to what can be done without betraying who these characters are. “It’s a tightrope to keep audience credibility with these two and keep them likable,” Clogher acknowledged. “Supergirl is Supergirl, but we can bend the rules a bit more with Jimmy. He’s emotionally intelligent, but it’s easier to like him when he’s being bad.” “Jimmy’s off being goofus so Kara can be gallant,” added Wyatt. “If Clark and Lois are the romcom, these two are romantic chaos.” The popular manga and anime Ranma 1/2 was cited as a source for the latter term, and it definitely applies. With Jimmy’s love life taking center stage this season, the team knew they wanted him to have an arc of dating mad-scientists, which would let them turn him into animals as he had in the comics. While doing story revisions on “W.O.R.M.S.,” they realized the episode needed a bigger set piece for the third act—a “King Kong moment,” if you will—but the initial villain they had couldn’t really lead to that escalation.
So Giganta was added, allowing for a scene where she changes her size and kidnaps Jimmy before climbing a skyscraper with plans to make him just like her. Wyatt said DC “played ball really well” when it came to including her, and has generally been a good partner in that regard, including getting the Whip in last week’s episode. “Some of [our villains] are about DC notes,” he explained. “Other times, it was with DC assistance.” We won’t spoil Jimmy’s next date, but know that the character was also done with some DC advice, and they’re even more ridiculous than Giganta—and more trying on Kara. [embed]https://www.youtube.com/watch?v=PCq12i5r3Ug[/embed] Speaking of her, io9 asked if there were any plans to put Kara in some romantic hijinks of her own outside of Jimmy’s orbit. The pair admitted that yes, the team had episode ideas where she’d go on dates, from Steve Lombard to some supervillains. “Those [villain dates] would’ve ended in swift and violent justice,” said Wyatt, which sounds like a riot. Unfortunately, these ideas were some of many in the season to be cut, so the team opted to give Kara a more serious arc of coming into her own as a hero. That journey, part of which involves her little fangirl Jessica Cruz, will play out as My Adventures With Superman continues with new episodes this summer. But if the show comes back for season four, maybe then we’ll see the Woman of Tomorrow make some bad romantic choices. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Adventures #Superman #Creators #Talk #KaraJimmy #Super #ShipJimmy Olsen,My Adventures with Superman,Supergirl,Superman ‘My Adventures With Superman’ Creators Talk New Kara/Jimmy Super Ship
The second season of Adult Swim’s My Adventures With Superman introduced Supergirl, and it didn’t take long for her to become a fan-favorite. Starting off as a soldier and the adoptive daughter of Brainiac before joining her cousin to defend Earth, Kara’s back for season three—and much like Clark and their friends, she’s got some stuff to figure out. Kara’s arc this season is about her settling into becoming Metropolis’ newest protector and sorting out where she and Jimmy stand. Last season made it clear there were sparks on both sides, but in classic romantic tension fashion, neither have revealed their feelings in full. Jimmy thinks Kara should at least become more adjusted to Earth, which she plans to do…by going on dates with other people. This week’s episode, “All’s Fair in Love and W.O.R.M.S.,” sees Kara consult Lois for help with her many matches on dating apps. Meanwhile, Jimmy goes on a date in the hopes of making his Kryptonian friend jealous, with a slight problem: his date, Doris, is actually “Gigi,” aka Giganta, the popular Wonder Woman villain. And in a very Jimmy situation, she’s both into him and wants to run a few experiments on him, including turning him into a wolf.
Before the season’s premiere, io9 talked with co-showrunners Jake Wyatt and Brendan Clogher about the show’s other love story. While Kara and Jimmy get paired up every once in a while in comics or other media, Wyatt noted they’re not a “near-sacred pop culture thing” like Clark and Lois. As such, My Adventures With Superman is free to put its younger duo through more stress and modern dating troubles. But it’s not just a matter of testing Kara and Jimmy with one obstacle after another.
[embed]https://www.youtube.com/watch?v=cbfUC3-qU8s[/embed] Every relationship faces trials that can often make one half—or even both halves—look bad. Putting Kara and Jimmy in various situations on the path to love is part of the show’s DNA, but he and Wyatt said there’s a limit to what can be done without betraying who these characters are. “It’s a tightrope to keep audience credibility with these two and keep them likable,” Clogher acknowledged. “Supergirl is Supergirl, but we can bend the rules a bit more with Jimmy. He’s emotionally intelligent, but it’s easier to like him when he’s being bad.” “Jimmy’s off being goofus so Kara can be gallant,” added Wyatt. “If Clark and Lois are the romcom, these two are romantic chaos.” The popular manga and anime Ranma 1/2 was cited as a source for the latter term, and it definitely applies. With Jimmy’s love life taking center stage this season, the team knew they wanted him to have an arc of dating mad-scientists, which would let them turn him into animals as he had in the comics. While doing story revisions on “W.O.R.M.S.,” they realized the episode needed a bigger set piece for the third act—a “King Kong moment,” if you will—but the initial villain they had couldn’t really lead to that escalation.
So Giganta was added, allowing for a scene where she changes her size and kidnaps Jimmy before climbing a skyscraper with plans to make him just like her. Wyatt said DC “played ball really well” when it came to including her, and has generally been a good partner in that regard, including getting the Whip in last week’s episode. “Some of [our villains] are about DC notes,” he explained. “Other times, it was with DC assistance.” We won’t spoil Jimmy’s next date, but know that the character was also done with some DC advice, and they’re even more ridiculous than Giganta—and more trying on Kara. [embed]https://www.youtube.com/watch?v=PCq12i5r3Ug[/embed] Speaking of her, io9 asked if there were any plans to put Kara in some romantic hijinks of her own outside of Jimmy’s orbit. The pair admitted that yes, the team had episode ideas where she’d go on dates, from Steve Lombard to some supervillains. “Those [villain dates] would’ve ended in swift and violent justice,” said Wyatt, which sounds like a riot. Unfortunately, these ideas were some of many in the season to be cut, so the team opted to give Kara a more serious arc of coming into her own as a hero. That journey, part of which involves her little fangirl Jessica Cruz, will play out as My Adventures With Superman continues with new episodes this summer. But if the show comes back for season four, maybe then we’ll see the Woman of Tomorrow make some bad romantic choices. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Adventures #Superman #Creators #Talk #KaraJimmy #Super #ShipJimmy Olsen,My Adventures with Superman,Supergirl,Superman](https://gizmodo.com/app/uploads/2025/09/io9-2025-spoiler.png)



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