Apple Raised Apple Music and Apple One Prices in India: Full Price List
Apple has again announced an increase in the cost of its service in India. This time, Apple has raised the price of subscriptions to Apple Music and Apple One in various plans. These increased prices have already been implemented and include Individual, Family, and Student plans. The price increase follows a recent increase in the price of AppleCare+ subscriptions for Mac and iPad.
According to Apple, higher music licensing costs are the main reason behind the latest price hike. The company says these rising expenses have affected its subscription pricing. Apart from the revised prices, nothing else has changed. Subscribers will continue to receive the same features as before. India is not the only market affected by the latest price increase. Apple has also updated subscription prices in several other countries. The new rates are now live in the US, the UK, Europe, and more regions. Users worldwide will pay the revised subscription charges.
New Apple Music prices: Old vs New
Plan
Old Price
New Price
Individual
Rs 119/month
Rs 139/month
Student
Rs 59/month
Rs 69/month
Family
Rs 179/month
Rs 229/month
What each Apple Music plan offers
Apple Music offers Individual, Family and Student plans with different benefits. The Individual plan gives one user access to more than 100 million songs. It also includes ad-free streaming, offline downloads, Spatial Audio, Lossless Audio and Apple Music Classical. The subscription works across Apple devices, Android phones, Windows PCs and compatible smart TVs.
The Family plan offers the same benefits and allows up to six family members to share a single subscription. Each member gets a separate music library and personalized recommendations. Apple also offers a Student plan for verified college and university students. Along with all Individual plan features, it includes Apple TV+ at no extra charge.
New Apple One prices: Old vs New
Apple has also updated the pricing of its Apple One plans. Users now have to pay Rs 195 for the Individual plan, Rs 295 for the Family plan, and Rs 995 for the Premier plan. The Apple One subscription brings together multiple Apple services in one package. Depending on the plan, services include Apple Music, Apple TV+, Apple Arcade, and iCloud+.
Apple has again announced an increase in the cost of its service in India. This time, Apple has raised the price of subscriptions to Apple Music and Apple One in various plans. These increased prices have already been implemented and include Individual, Family, and Student plans. The price increase follows a recent increase in the price of AppleCare+ subscriptions for Mac and iPad.
According to Apple, higher music licensing costs are the main reason behind the latest price hike. The company says these rising expenses have affected its subscription pricing. Apart from the revised prices, nothing else has changed. Subscribers will continue to receive the same features as before. India is not the only market affected by the latest price increase. Apple has also updated subscription prices in several other countries. The new rates are now live in the US, the UK, Europe, and more regions. Users worldwide will pay the revised subscription charges.
New Apple Music prices: Old vs New
Plan
Old Price
New Price
Individual
Rs 119/month
Rs 139/month
Student
Rs 59/month
Rs 69/month
Family
Rs 179/month
Rs 229/month
What each Apple Music plan offers
Apple Music offers Individual, Family and Student plans with different benefits. The Individual plan gives one user access to more than 100 million songs. It also includes ad-free streaming, offline downloads, Spatial Audio, Lossless Audio and Apple Music Classical. The subscription works across Apple devices, Android phones, Windows PCs and compatible smart TVs.
The Family plan offers the same benefits and allows up to six family members to share a single subscription. Each member gets a separate music library and personalized recommendations. Apple also offers a Student plan for verified college and university students. Along with all Individual plan features, it includes Apple TV+ at no extra charge.
New Apple One prices: Old vs New
Apple has also updated the pricing of its Apple One plans. Users now have to pay Rs 195 for the Individual plan, Rs 295 for the Family plan, and Rs 995 for the Premier plan. The Apple One subscription brings together multiple Apple services in one package. Depending on the plan, services include Apple Music, Apple TV+, Apple Arcade, and iCloud+.
BGMI Pro Series (BMPS) 2026 a month back, KRAFTON India has revealed what’s next for the country’s competitive BGMI scene. There will be two major tournaments for the second half of the year: the return of the BGMI International Cup (BMIC) and an all-new BGMI Showdown (BMSD).
While BMIC will once again pit India’s best teams against top squads from across Asia, the newly introduced BGMI Showdown is an invite-only championship reserved for the country’s highest-performing teams. Both tournaments will feature a ₹1 crore prize pool.
BGMI International Cup Returns This October
The second edition of the BGMI International Cup (BMIC) is scheduled to take place from October 30 to November 1 at the Dome, SVP Indoor Stadium in Mumbai. The tournament will feature 16 teams, including six from India, five from South Korea, and five from Japan. They’ll compete for a ₹1 crore prize pool, with the event bringing some of Asia’s strongest BGMI teams to India for the first time. For Indian fans, BMIC will be one of the rare opportunities to watch domestic teams take on international opponents on home soil in front of a live audience.
Alongside BMIC, KRAFTON has also announced the BGMI Showdown (BMSD), a brand-new tournament focused entirely on India’s top-performing teams. Unlike BGIS or BMPS, there won’t be any open qualifiers. Instead, the tournament will feature 48 invited teams, selected based on their performances across the KIE Leaderboard, BGIS, and BMPS. The competition begins on September 22 and will progress through Promotion & Relegation rounds, Survival stages, Semi-Finals, and a Last Chance stage before culminating in the LAN Grand Finals.
BGMI Showdown Schedule:
Week 1 (Promotion & Relegation): September 22–24
Week 2 (Promotion & Relegation): September 25–27
Week 3 (Promotion & Relegation): September 28–30
Upper Bracket Survival: October 1–3
Lower Bracket Survival: October 4–6
Semi Finals: October 8–11
Last Chance: October 12–13
LAN Grand Finals: October 16–18
Speaking about the announcement, Karan Pathak, Associate Director:
Every season should feel bigger than the last- not just in scale, but in the quality of competition it delivers. That’s what we’ve set out to achieve with this year’s H2 calendar. The BGMI International Cup brings some of Asia’s strongest teams to Mumbai, while the BGMI Showdown rewards the teams that have consistently proved themselves across the season.
BGMI Pro Series (BMPS) 2026 a month back, KRAFTON India has revealed what’s next for the country’s competitive BGMI scene. There will be two major tournaments for the second half of the year: the return of the BGMI International Cup (BMIC) and an all-new BGMI Showdown (BMSD).
While BMIC will once again pit India’s best teams against top squads from across Asia, the newly introduced BGMI Showdown is an invite-only championship reserved for the country’s highest-performing teams. Both tournaments will feature a ₹1 crore prize pool.
BGMI International Cup Returns This October
The second edition of the BGMI International Cup (BMIC) is scheduled to take place from October 30 to November 1 at the Dome, SVP Indoor Stadium in Mumbai. The tournament will feature 16 teams, including six from India, five from South Korea, and five from Japan. They’ll compete for a ₹1 crore prize pool, with the event bringing some of Asia’s strongest BGMI teams to India for the first time. For Indian fans, BMIC will be one of the rare opportunities to watch domestic teams take on international opponents on home soil in front of a live audience.
Alongside BMIC, KRAFTON has also announced the BGMI Showdown (BMSD), a brand-new tournament focused entirely on India’s top-performing teams. Unlike BGIS or BMPS, there won’t be any open qualifiers. Instead, the tournament will feature 48 invited teams, selected based on their performances across the KIE Leaderboard, BGIS, and BMPS. The competition begins on September 22 and will progress through Promotion & Relegation rounds, Survival stages, Semi-Finals, and a Last Chance stage before culminating in the LAN Grand Finals.
BGMI Showdown Schedule:
Week 1 (Promotion & Relegation): September 22–24
Week 2 (Promotion & Relegation): September 25–27
Week 3 (Promotion & Relegation): September 28–30
Upper Bracket Survival: October 1–3
Lower Bracket Survival: October 4–6
Semi Finals: October 8–11
Last Chance: October 12–13
LAN Grand Finals: October 16–18
Speaking about the announcement, Karan Pathak, Associate Director:
Every season should feel bigger than the last- not just in scale, but in the quality of competition it delivers. That’s what we’ve set out to achieve with this year’s H2 calendar. The BGMI International Cup brings some of Asia’s strongest teams to Mumbai, while the BGMI Showdown rewards the teams that have consistently proved themselves across the season.
#BGMI #International #Cup #Returns #Mumbai #KRAFTON #Announces #BMSD #Tournament #IndiaBGMI">BGMI International Cup Returns To Mumbai & KRAFTON Announces New BMSD Tournament for India
After wrapping up the super exciting BGMI Pro Series (BMPS) 2026 a month back, KRAFTON India has revealed what’s next for the country’s competitive BGMI scene. There will be two major tournaments for the second half of the year: the return of the BGMI International Cup (BMIC) and an all-new BGMI Showdown (BMSD).
While BMIC will once again pit India’s best teams against top squads from across Asia, the newly introduced BGMI Showdown is an invite-only championship reserved for the country’s highest-performing teams. Both tournaments will feature a ₹1 crore prize pool.
BGMI International Cup Returns This October
The second edition of the BGMI International Cup (BMIC) is scheduled to take place from October 30 to November 1 at the Dome, SVP Indoor Stadium in Mumbai. The tournament will feature 16 teams, including six from India, five from South Korea, and five from Japan. They’ll compete for a ₹1 crore prize pool, with the event bringing some of Asia’s strongest BGMI teams to India for the first time. For Indian fans, BMIC will be one of the rare opportunities to watch domestic teams take on international opponents on home soil in front of a live audience.
Alongside BMIC, KRAFTON has also announced the BGMI Showdown (BMSD), a brand-new tournament focused entirely on India’s top-performing teams. Unlike BGIS or BMPS, there won’t be any open qualifiers. Instead, the tournament will feature 48 invited teams, selected based on their performances across the KIE Leaderboard, BGIS, and BMPS. The competition begins on September 22 and will progress through Promotion & Relegation rounds, Survival stages, Semi-Finals, and a Last Chance stage before culminating in the LAN Grand Finals.
BGMI Showdown Schedule:
Week 1 (Promotion & Relegation): September 22–24
Week 2 (Promotion & Relegation): September 25–27
Week 3 (Promotion & Relegation): September 28–30
Upper Bracket Survival: October 1–3
Lower Bracket Survival: October 4–6
Semi Finals: October 8–11
Last Chance: October 12–13
LAN Grand Finals: October 16–18
Speaking about the announcement, Karan Pathak, Associate Director:
Every season should feel bigger than the last- not just in scale, but in the quality of competition it delivers. That’s what we’ve set out to achieve with this year’s H2 calendar. The BGMI International Cup brings some of Asia’s strongest teams to Mumbai, while the BGMI Showdown rewards the teams that have consistently proved themselves across the season.
Guillermo del Toro once compared watching a movie for the first time to going on a blind date. The first date is flirtatious with promise; the second go-around is the proper date. By the time you rewatch a movie three or four more times, you’ve graduated to marriage. In all my years watching anime for work and leisure, there’s no film I’ve felt married to as much as I do toward Satoshi Kon’s finest film, Millennium Actress.
Unlike Kon’s showier film, which pushes animation to the forefront with adult themes by front-loading its opening moments with dreamlike imagery that provokes you into unease and awe-struck wonder, Millennium Actress‘ brand of phantasmal imagery doesn’t flourish in magical realism, horror, or yuletide merriment. Millennium Actress blossoms in the hazy-bright subjectivity and romanticization of memory. Namely, the memory of former showbiz actress Chiyoko Fujiwara (JP: Fumiko Orikasa, Mami Koyama; EN: Abby Trott, Erin Yvette, Cindy Robinson). When a reporter and his cameraman make a pilgrimage to Chiyoko’s home for an interview recounting her career, they wind up traveling through her memories and films.
Chiyoko regales her guests, reminiscing about being a child during World War II, the mysterious man she helped flee from police officers, the promise they made to each other, and how his sudden disappearance led her to pursue stardom in cinema. Her hope was that she’d be so successful they’d have no choice but to reunite someday by the sheer gravitational force of her star power—if he’s even still alive. With her storied career behind her, Chiyoko’s life is spent longing forever and a day for a reunion that may never come.
While the surface-level intrigue of a journalist interviewing a subject isn’t lost on me, given my vocation, the 2001 film feels like my personal cinematic Amigara fault; what perpetually strikes me about Kon’s film is how it takes its otherwise pleasantly banal story on the page and breathes vibrant life into it through artistry the likes of which the anime industry may never see again. Kon’s blocking and camera work have already been praised to death, and rightfully so, as the stuff film students study to understand scene setting, and Studio Madhouse’s creative efforts with Millennium Actress are no exception. What gets me invigorated about Millennium Actress whenever the film crosses my mind in my day-to-day is how it plays with memory as an active, living tapestry over the static, absolute depictions of it I’ve encountered in other media.
As Chiyoko recounts the chapters of her life—her humble beginnings in film, the trials and tribulations she faced to become a household name for a time—her audience in both viewers and the journalists who’re guests in her home are struck with the poignant sense that her life is one of pyrrhic victories. No matter how big she got, the goalpost was to be big enough that her assumed paramour would find her from her own clout, and they’d reunite in the most saccharine way imaginable; it never manifests as the reward at the end of her hard-earned journey—a journey that rivals the millennia her visage graces immortalized in celluloid. It’s Sisyphean, and the pain of being trapped recounting her trek up to this point feels less like a trip down memory lane and more like a prison behind the guardrails of her all-encompassing dissatisfactions.
In the way memory isn’t us replaying events exactly as they occurred but reconstructing them from our own fallibly human recountenances, Chiyoko breaks free from the script of her own memory, transforming it into a lucid dream where her agency is superimposed over the roles she played, giving her the power to pursue the man she spent years waiting for. This, in turn, transports both the journalists and audiences into the fabric of the fantastical roles she’s played, referencing a pastiche of real-life cinema, including Akira Kurosawa’s Throne of Blood, Ishirō Honda’s Godzilla, and Stanley Kubrick’s 2001: A Space Odyssey, as Chiyoko flips the script on the very fabric of her life’s narrative to arrive at her truth.
Along that journey, Kon weaves a stirring, imaginative, sobering tale integrating the universal pang of life, life’s regrets, and what we make of what’s left when we approach our final curtain calls, looking back on the journey we faced to get to our final destination. And the answer Chiyoko arrives at as the film bookends itself, as she’s sat in the cockpit of a space rocket set for the stars, is etched in my soul forever.
I treasure Millennium Actress so much that I nearly went into orbit myself when I interviewed Lady Snowblood actress Meiko Kaji during a Japan Society retrospective event earlier this year celebrating her 60-year career. It took nearly every fiber of my being to maintain my cool as my prepped questions for our Zoom interview made me realize I was put smack dab in the same scenario as Millennium Actress‘ journalists. Like them, I was interviewing and guffawing at the answers I received, which landed beyond the scope of what I could’ve ever hoped for from an actress whom I had the awesome responsibility to encapsulate a career that doubled my own lifetime. Like Chiyoko, Meiko never intended to be an actress at all. But through stubborn determination woven within the woman behind the character actress, she made a way out of no way. That shit means something to me, man.
Whether it’s Wong Kar-wai, Studio Ghibli, or the late-great dreamscape auteur, Satoshi Kon, everyone’s got their favorites from an eclectic creative’s body of work. Sometimes those favorites coincide with their indelible effects on both pop culture and their status as poster children for their visual ethos—your In the Mood for Love,Spirited Away, and Perfect Blue.
But my favorites of the bunch tend to be those with middle-child syndrome in their remarkable films. I’m enamored of how Kar-wai reverse-engineered the quantum Zeno effect of doomed romance and yearning in Happy Together; how Studio Ghibli told a timeless tale of environmentalism against industry and love caught in the crossfire in Princess Mononoke.
But most of all, I’m moved by Kon’s beautiful tale of an actress reminiscing over her years spent hounding after an unattainable goal not to reach it, but for the thrill of the chase.
Guillermo del Toro once compared watching a movie for the first time to going on a blind date. The first date is flirtatious with promise; the second go-around is the proper date. By the time you rewatch a movie three or four more times, you’ve graduated to marriage. In all my years watching anime for work and leisure, there’s no film I’ve felt married to as much as I do toward Satoshi Kon’s finest film, Millennium Actress.
Unlike Kon’s showier film, which pushes animation to the forefront with adult themes by front-loading its opening moments with dreamlike imagery that provokes you into unease and awe-struck wonder, Millennium Actress‘ brand of phantasmal imagery doesn’t flourish in magical realism, horror, or yuletide merriment. Millennium Actress blossoms in the hazy-bright subjectivity and romanticization of memory. Namely, the memory of former showbiz actress Chiyoko Fujiwara (JP: Fumiko Orikasa, Mami Koyama; EN: Abby Trott, Erin Yvette, Cindy Robinson). When a reporter and his cameraman make a pilgrimage to Chiyoko’s home for an interview recounting her career, they wind up traveling through her memories and films.
Chiyoko regales her guests, reminiscing about being a child during World War II, the mysterious man she helped flee from police officers, the promise they made to each other, and how his sudden disappearance led her to pursue stardom in cinema. Her hope was that she’d be so successful they’d have no choice but to reunite someday by the sheer gravitational force of her star power—if he’s even still alive. With her storied career behind her, Chiyoko’s life is spent longing forever and a day for a reunion that may never come.
While the surface-level intrigue of a journalist interviewing a subject isn’t lost on me, given my vocation, the 2001 film feels like my personal cinematic Amigara fault; what perpetually strikes me about Kon’s film is how it takes its otherwise pleasantly banal story on the page and breathes vibrant life into it through artistry the likes of which the anime industry may never see again. Kon’s blocking and camera work have already been praised to death, and rightfully so, as the stuff film students study to understand scene setting, and Studio Madhouse’s creative efforts with Millennium Actress are no exception. What gets me invigorated about Millennium Actress whenever the film crosses my mind in my day-to-day is how it plays with memory as an active, living tapestry over the static, absolute depictions of it I’ve encountered in other media.
As Chiyoko recounts the chapters of her life—her humble beginnings in film, the trials and tribulations she faced to become a household name for a time—her audience in both viewers and the journalists who’re guests in her home are struck with the poignant sense that her life is one of pyrrhic victories. No matter how big she got, the goalpost was to be big enough that her assumed paramour would find her from her own clout, and they’d reunite in the most saccharine way imaginable; it never manifests as the reward at the end of her hard-earned journey—a journey that rivals the millennia her visage graces immortalized in celluloid. It’s Sisyphean, and the pain of being trapped recounting her trek up to this point feels less like a trip down memory lane and more like a prison behind the guardrails of her all-encompassing dissatisfactions.
In the way memory isn’t us replaying events exactly as they occurred but reconstructing them from our own fallibly human recountenances, Chiyoko breaks free from the script of her own memory, transforming it into a lucid dream where her agency is superimposed over the roles she played, giving her the power to pursue the man she spent years waiting for. This, in turn, transports both the journalists and audiences into the fabric of the fantastical roles she’s played, referencing a pastiche of real-life cinema, including Akira Kurosawa’s Throne of Blood, Ishirō Honda’s Godzilla, and Stanley Kubrick’s 2001: A Space Odyssey, as Chiyoko flips the script on the very fabric of her life’s narrative to arrive at her truth.
Along that journey, Kon weaves a stirring, imaginative, sobering tale integrating the universal pang of life, life’s regrets, and what we make of what’s left when we approach our final curtain calls, looking back on the journey we faced to get to our final destination. And the answer Chiyoko arrives at as the film bookends itself, as she’s sat in the cockpit of a space rocket set for the stars, is etched in my soul forever.
I treasure Millennium Actress so much that I nearly went into orbit myself when I interviewed Lady Snowblood actress Meiko Kaji during a Japan Society retrospective event earlier this year celebrating her 60-year career. It took nearly every fiber of my being to maintain my cool as my prepped questions for our Zoom interview made me realize I was put smack dab in the same scenario as Millennium Actress‘ journalists. Like them, I was interviewing and guffawing at the answers I received, which landed beyond the scope of what I could’ve ever hoped for from an actress whom I had the awesome responsibility to encapsulate a career that doubled my own lifetime. Like Chiyoko, Meiko never intended to be an actress at all. But through stubborn determination woven within the woman behind the character actress, she made a way out of no way. That shit means something to me, man.
Whether it’s Wong Kar-wai, Studio Ghibli, or the late-great dreamscape auteur, Satoshi Kon, everyone’s got their favorites from an eclectic creative’s body of work. Sometimes those favorites coincide with their indelible effects on both pop culture and their status as poster children for their visual ethos—your In the Mood for Love,Spirited Away, and Perfect Blue.
But my favorites of the bunch tend to be those with middle-child syndrome in their remarkable films. I’m enamored of how Kar-wai reverse-engineered the quantum Zeno effect of doomed romance and yearning in Happy Together; how Studio Ghibli told a timeless tale of environmentalism against industry and love caught in the crossfire in Princess Mononoke.
But most of all, I’m moved by Kon’s beautiful tale of an actress reminiscing over her years spent hounding after an unattainable goal not to reach it, but for the thrill of the chase.
#Millennium #Actress #Favorite #Satoshi #Kon #FilmAnime,GKids,Madhouse,Millennium Actress,Satoshi Kon">‘Millennium Actress’ Will Always Be My Favorite Satoshi Kon Film
Director Guillermo del Toro once compared watching a movie for the first time to going on a blind date. The first date is flirtatious with promise; the second go-around is the proper date. By the time you rewatch a movie three or four more times, you’ve graduated to marriage. In all my years watching anime for work and leisure, there’s no film I’ve felt married to as much as I do toward Satoshi Kon’s finest film, Millennium Actress.
Unlike Kon’s showier film, which pushes animation to the forefront with adult themes by front-loading its opening moments with dreamlike imagery that provokes you into unease and awe-struck wonder, Millennium Actress‘ brand of phantasmal imagery doesn’t flourish in magical realism, horror, or yuletide merriment. Millennium Actress blossoms in the hazy-bright subjectivity and romanticization of memory. Namely, the memory of former showbiz actress Chiyoko Fujiwara (JP: Fumiko Orikasa, Mami Koyama; EN: Abby Trott, Erin Yvette, Cindy Robinson). When a reporter and his cameraman make a pilgrimage to Chiyoko’s home for an interview recounting her career, they wind up traveling through her memories and films.
Chiyoko regales her guests, reminiscing about being a child during World War II, the mysterious man she helped flee from police officers, the promise they made to each other, and how his sudden disappearance led her to pursue stardom in cinema. Her hope was that she’d be so successful they’d have no choice but to reunite someday by the sheer gravitational force of her star power—if he’s even still alive. With her storied career behind her, Chiyoko’s life is spent longing forever and a day for a reunion that may never come.
While the surface-level intrigue of a journalist interviewing a subject isn’t lost on me, given my vocation, the 2001 film feels like my personal cinematic Amigara fault; what perpetually strikes me about Kon’s film is how it takes its otherwise pleasantly banal story on the page and breathes vibrant life into it through artistry the likes of which the anime industry may never see again. Kon’s blocking and camera work have already been praised to death, and rightfully so, as the stuff film students study to understand scene setting, and Studio Madhouse’s creative efforts with Millennium Actress are no exception. What gets me invigorated about Millennium Actress whenever the film crosses my mind in my day-to-day is how it plays with memory as an active, living tapestry over the static, absolute depictions of it I’ve encountered in other media.
As Chiyoko recounts the chapters of her life—her humble beginnings in film, the trials and tribulations she faced to become a household name for a time—her audience in both viewers and the journalists who’re guests in her home are struck with the poignant sense that her life is one of pyrrhic victories. No matter how big she got, the goalpost was to be big enough that her assumed paramour would find her from her own clout, and they’d reunite in the most saccharine way imaginable; it never manifests as the reward at the end of her hard-earned journey—a journey that rivals the millennia her visage graces immortalized in celluloid. It’s Sisyphean, and the pain of being trapped recounting her trek up to this point feels less like a trip down memory lane and more like a prison behind the guardrails of her all-encompassing dissatisfactions.
In the way memory isn’t us replaying events exactly as they occurred but reconstructing them from our own fallibly human recountenances, Chiyoko breaks free from the script of her own memory, transforming it into a lucid dream where her agency is superimposed over the roles she played, giving her the power to pursue the man she spent years waiting for. This, in turn, transports both the journalists and audiences into the fabric of the fantastical roles she’s played, referencing a pastiche of real-life cinema, including Akira Kurosawa’s Throne of Blood, Ishirō Honda’s Godzilla, and Stanley Kubrick’s 2001: A Space Odyssey, as Chiyoko flips the script on the very fabric of her life’s narrative to arrive at her truth.
Along that journey, Kon weaves a stirring, imaginative, sobering tale integrating the universal pang of life, life’s regrets, and what we make of what’s left when we approach our final curtain calls, looking back on the journey we faced to get to our final destination. And the answer Chiyoko arrives at as the film bookends itself, as she’s sat in the cockpit of a space rocket set for the stars, is etched in my soul forever.
I treasure Millennium Actress so much that I nearly went into orbit myself when I interviewed Lady Snowblood actress Meiko Kaji during a Japan Society retrospective event earlier this year celebrating her 60-year career. It took nearly every fiber of my being to maintain my cool as my prepped questions for our Zoom interview made me realize I was put smack dab in the same scenario as Millennium Actress‘ journalists. Like them, I was interviewing and guffawing at the answers I received, which landed beyond the scope of what I could’ve ever hoped for from an actress whom I had the awesome responsibility to encapsulate a career that doubled my own lifetime. Like Chiyoko, Meiko never intended to be an actress at all. But through stubborn determination woven within the woman behind the character actress, she made a way out of no way. That shit means something to me, man.
Whether it’s Wong Kar-wai, Studio Ghibli, or the late-great dreamscape auteur, Satoshi Kon, everyone’s got their favorites from an eclectic creative’s body of work. Sometimes those favorites coincide with their indelible effects on both pop culture and their status as poster children for their visual ethos—your In the Mood for Love,Spirited Away, and Perfect Blue.
But my favorites of the bunch tend to be those with middle-child syndrome in their remarkable films. I’m enamored of how Kar-wai reverse-engineered the quantum Zeno effect of doomed romance and yearning in Happy Together; how Studio Ghibli told a timeless tale of environmentalism against industry and love caught in the crossfire in Princess Mononoke.
But most of all, I’m moved by Kon’s beautiful tale of an actress reminiscing over her years spent hounding after an unattainable goal not to reach it, but for the thrill of the chase.
“Call us optimists, call us dreamers, call us whatever the hell you want—but we’re betting on people, and we like those odds,” the narrator says, as a toddler plays with a butterfly, two parents laugh with their infant, and Jalen Brunson waves at the Knicks Championship Parade. (The ad also takes special care to highlight use cases for its controversial smart glasses that are not, say, harassing women while surreptitiously recording them.)
The snippet of “Five Years” used in the ad includes the following lyrics:
I heard telephones, opera house, favorite melodies
I saw boys, toys, electric irons and TVs
My brain hurt like a warehouse, it had no room to spare
I had to cram so many things to store everything in there
And all the fat, skinny people
And all the tall, short people
And all the nobody people
And all the somebody people
I never thought I’d need so many people
Perhaps understandably, it skips other parts of the song, including the opening:
News had just come over We had five years left to cry in News guy wept and told us Earth was really dying
When reached for comment, Meta spokesperson Francis Brennan said he “would like to highlight what David Bowie himself said about ‘Five Years’ and its meaning: having optimism for the future.” Brennan sent along a 1972 quote about the song that he sourced to BowieBible.com.
“People are so incredibly serious and scared of the future that I would wish to turn the feeling the other way, into a wave of optimism,” reads the quote, which is itself sourced from NME Magazine. “If one can take the micky out of the future, and what it is going to be like … It’s going to be unbelievably technological.”
Nevertheless, BowieBible.com also notes that the song “speaks of a dystopian nightmare in which Earth enters its final five years, for reasons undisclosed, and the ensuing panic, violence, and attempts at redemption.”
BowieBible.com also quotes from a 2018 interview with drummer Mick Woodmansey: “Well, we chatted about it, and we knew it was about the end of the world and pretty depressing,” Woodmansey said of the song. “I remember when we recorded it, he was actually in tears. He was doing the vocal and he was actually crying.”
According to Jeremy D. Larson, the deputy director of Condé Nast sister publication Pitchfork, taking songs out of context for commercials is a time-honored tradition. He points to a Carnival Cruise ad that uses an Iggy Pop song about heroin addiction. (He also says that since Warner Chappell Music owns Bowie’s catalog, they are the ones with discretion over where his songs end up.)
“Call us optimists, call us dreamers, call us whatever the hell you want—but we’re betting on people, and we like those odds,” the narrator says, as a toddler plays with a butterfly, two parents laugh with their infant, and Jalen Brunson waves at the Knicks Championship Parade. (The ad also takes special care to highlight use cases for its controversial smart glasses that are not, say, harassing women while surreptitiously recording them.)
The snippet of “Five Years” used in the ad includes the following lyrics:
I heard telephones, opera house, favorite melodies
I saw boys, toys, electric irons and TVs
My brain hurt like a warehouse, it had no room to spare
I had to cram so many things to store everything in there
And all the fat, skinny people
And all the tall, short people
And all the nobody people
And all the somebody people
I never thought I’d need so many people
Perhaps understandably, it skips other parts of the song, including the opening:
News had just come over We had five years left to cry in News guy wept and told us Earth was really dying
When reached for comment, Meta spokesperson Francis Brennan said he “would like to highlight what David Bowie himself said about ‘Five Years’ and its meaning: having optimism for the future.” Brennan sent along a 1972 quote about the song that he sourced to BowieBible.com.
“People are so incredibly serious and scared of the future that I would wish to turn the feeling the other way, into a wave of optimism,” reads the quote, which is itself sourced from NME Magazine. “If one can take the micky out of the future, and what it is going to be like … It’s going to be unbelievably technological.”
Nevertheless, BowieBible.com also notes that the song “speaks of a dystopian nightmare in which Earth enters its final five years, for reasons undisclosed, and the ensuing panic, violence, and attempts at redemption.”
BowieBible.com also quotes from a 2018 interview with drummer Mick Woodmansey: “Well, we chatted about it, and we knew it was about the end of the world and pretty depressing,” Woodmansey said of the song. “I remember when we recorded it, he was actually in tears. He was doing the vocal and he was actually crying.”
According to Jeremy D. Larson, the deputy director of Condé Nast sister publication Pitchfork, taking songs out of context for commercials is a time-honored tradition. He points to a Carnival Cruise ad that uses an Iggy Pop song about heroin addiction. (He also says that since Warner Chappell Music owns Bowie’s catalog, they are the ones with discretion over where his songs end up.)
#Metas #FeelGood #Song #Worlddavid bowie,meta,smart glasses,ads,apocalypse,artificial intelligence">Meta’s New Feel-Good AI Ad Uses a Song About the World Ending
On Thursday morning, Meta published an ad to its official Instagram account with the message that artificial intelligence will not “make us less connected” or “leave us behind.” It was set to the 1972 David Bowie track “Five Years,” which is about, among other things, the end of the world.
“Call us optimists, call us dreamers, call us whatever the hell you want—but we’re betting on people, and we like those odds,” the narrator says, as a toddler plays with a butterfly, two parents laugh with their infant, and Jalen Brunson waves at the Knicks Championship Parade. (The ad also takes special care to highlight use cases for its controversial smart glasses that are not, say, harassing women while surreptitiously recording them.)
The snippet of “Five Years” used in the ad includes the following lyrics:
I heard telephones, opera house, favorite melodies
I saw boys, toys, electric irons and TVs
My brain hurt like a warehouse, it had no room to spare
I had to cram so many things to store everything in there
And all the fat, skinny people
And all the tall, short people
And all the nobody people
And all the somebody people
I never thought I’d need so many people
Perhaps understandably, it skips other parts of the song, including the opening:
News had just come over We had five years left to cry in News guy wept and told us Earth was really dying
When reached for comment, Meta spokesperson Francis Brennan said he “would like to highlight what David Bowie himself said about ‘Five Years’ and its meaning: having optimism for the future.” Brennan sent along a 1972 quote about the song that he sourced to BowieBible.com.
“People are so incredibly serious and scared of the future that I would wish to turn the feeling the other way, into a wave of optimism,” reads the quote, which is itself sourced from NME Magazine. “If one can take the micky out of the future, and what it is going to be like … It’s going to be unbelievably technological.”
Nevertheless, BowieBible.com also notes that the song “speaks of a dystopian nightmare in which Earth enters its final five years, for reasons undisclosed, and the ensuing panic, violence, and attempts at redemption.”
BowieBible.com also quotes from a 2018 interview with drummer Mick Woodmansey: “Well, we chatted about it, and we knew it was about the end of the world and pretty depressing,” Woodmansey said of the song. “I remember when we recorded it, he was actually in tears. He was doing the vocal and he was actually crying.”
According to Jeremy D. Larson, the deputy director of Condé Nast sister publication Pitchfork, taking songs out of context for commercials is a time-honored tradition. He points to a Carnival Cruise ad that uses an Iggy Pop song about heroin addiction. (He also says that since Warner Chappell Music owns Bowie’s catalog, they are the ones with discretion over where his songs end up.)
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