After 14 years of developing inside of semiconductor giant Intel, RealSense is striking out on its own.
RealSense sells cameras that use stereoscopic imaging, a process that combines two images of the same object from different angles to create depth, enhanced with infrared light. This technology helps machines like robots, drones, and autonomous vehicles have a better perception of the physical world around them. The tech is also used for facial authentication.
“The common denominator of all of them is they live in the real, physical world,” CEO Nadav Orbach told TechCrunch. “They need to understand the surroundings in 3D and based on that, take and plan actions right in the world. And for that, they need a real-time, high-accuracy ability to understand the surrounding in 3D. And that’s what we do best.”
Orbach joined Intel back in 2006 as a CPU architect in Israel. He started working on vision technology in 2011 before becoming the general manager of incubation and disruptive innovation in 2022 and moving to San Francisco last year.
“We knew and understood that 3D perception was going to be big,” Orbach said about the early days of RealSense. “To be honest, we weren’t quite sure in which domain. We tried that across different market segments and different applications, all the way from gesture recognition with computers, phones, until we really found our sweet spot over the years, mostly in robotics.”
The company works with numerous industries outside of robotics, too. Orbach said they’ve heard from fish farms looking to track the volume inside their pens. Chipotle has also used RealSense cameras, in a partnership with AI restaurant software company PreciTaste, to track when food containers are low.
RealSense has more than 3,000 customers and has seen a surge in new interest over the last three to four years as AI has improved. With that, the applications for robotics, especially, have scaled.
The company realized it may have a better chance keeping up with demand — and scaling itself — if it spun out of Intel and raised its own capital, Orbach said.
The spinout plans hatched last year and got the approval from former Intel CEO Pat Gelsinger. The company is now independent and raised a $50 million Series A funding round from Intel Capital and other strategic investors to get started on its own.
“For me, it was exciting, to be honest,” Orbach said. “I’m a veteran executive in the company, but it’s first time that I’m, you know, I was on the other side of the table. It was a very humbling experience for me as a first-time CEO to go and and raise money.”
RealSense will put the capital toward building out its go-to-market team and making improvements to its technology. The company is particularly focused on improving the tech so it can help improve safety during humans and robot interactions and to improve access control.
“There is a learning curve of, you know, stepping out,” Orbach said. “I’m extremely excited about that. I’m fortunate to have a very strong team with a lot of people in my team that that have entrepreneurial experience. I feel that with my background, together with with some strong teammates, I think we have the right mix for success. And for me, it’s a dream coming true.”
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![New Google commercial imagines a Declaration of Independence written with help from AI | TechCrunch
Two hundred and fifty years after the signing of the Declaration of Independence, a new commercial from Google asks: What if the Founding Fathers had access to Google Workspace?
With the tagline “Group project, but make it 1776,” the ad depicts a largely unseen Thomas Jefferson mid-draft when he gets a nagging text from Ben Franklin, leading to a very Google-centric collaboration process. Edits are suggested in Google Docs, a meeting gets scheduled in Google Calendar and conducted remotely via Google Meet (with every single attendee apparently turning their camera off?), then the whole thing is finalized with e-signatures; cue the fireworks.
Of course, since this is an ad from a tech company in the year 2026, AI has a role to play. The fictionalized founders use Google’s “help me visualize” AI tool to try out different animals on the national seal, Gemini takes notes on the meeting, and the founders also ask the chatbot for advice before declining King George III’s document access request.
The whole thing is very tongue-in-cheek (at one point, Sam Adams asks, “Can we settle this over beers?”), and the AI evangelism is relatively discreet when compared to many other recent ads. And unlike that infamous Google commercial in which a father uses Gemini to write a fan letter for his daughter, this one shies away from any suggestion that the actual text of the Declaration of Independence would be improved with AI. Perhaps the most AI-forward element of the ad is the footage itself, which to my eye has the uncanny glow of AI-generated video.
While viewer comments on YouTube and Instagram appear to be mostly positive, you may not be surprised to learn that the response on Bluesky has been far more critical. Posters declared the commercial “cringey” and “stunningly tone deaf,” and the AI angle was the biggest target — even as many users, including historian Angus Johnston, noted that it’s “amazing how little of this is actually AI.”
“Even in a corny fantasy joke, it’s impossible to make the case that AI is a useful tool for political organizing, writing, or human collaboration,” Johnston said.
[embed]https://www.youtube.com/watch?v=Q3RjZY-rSsc[/embed]
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Google #commercial #imagines #Declaration #Independence #written #TechCrunchgemini,Google](https://i2.wp.com/techcrunch.com/wp-content/uploads/2026/07/google-declaration-of-independence.jpg?w=1200&ssl=1 "New Google commercial imagines a Declaration of Independence written with help from AI | TechCrunch
Two hundred and fifty years after the signing of the Declaration of Independence, a new commercial from Google asks: What if the Founding Fathers had access to Google Workspace?
With the tagline “Group project, but make it 1776,” the ad depicts a largely unseen Thomas Jefferson mid-draft when he gets a nagging text from Ben Franklin, leading to a very Google-centric collaboration process. Edits are suggested in Google Docs, a meeting gets scheduled in Google Calendar and conducted remotely via Google Meet (with every single attendee apparently turning their camera off?), then the whole thing is finalized with e-signatures; cue the fireworks.
Of course, since this is an ad from a tech company in the year 2026, AI has a role to play. The fictionalized founders use Google’s “help me visualize” AI tool to try out different animals on the national seal, Gemini takes notes on the meeting, and the founders also ask the chatbot for advice before declining King George III’s document access request.
The whole thing is very tongue-in-cheek (at one point, Sam Adams asks, “Can we settle this over beers?”), and the AI evangelism is relatively discreet when compared to many other recent ads. And unlike that infamous Google commercial in which a father uses Gemini to write a fan letter for his daughter, this one shies away from any suggestion that the actual text of the Declaration of Independence would be improved with AI. Perhaps the most AI-forward element of the ad is the footage itself, which to my eye has the uncanny glow of AI-generated video.
While viewer comments on YouTube and Instagram appear to be mostly positive, you may not be surprised to learn that the response on Bluesky has been far more critical. Posters declared the commercial “cringey” and “stunningly tone deaf,” and the AI angle was the biggest target — even as many users, including historian Angus Johnston, noted that it’s “amazing how little of this is actually AI.”
“Even in a corny fantasy joke, it’s impossible to make the case that AI is a useful tool for political organizing, writing, or human collaboration,” Johnston said.
[embed]https://www.youtube.com/watch?v=Q3RjZY-rSsc[/embed]
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Google #commercial #imagines #Declaration #Independence #written #TechCrunchgemini,Google")
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