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Two Years After Maui Burned, Researchers Reveal the Wildfire’s True Death Toll

Two Years After Maui Burned, Researchers Reveal the Wildfire’s True Death Toll

In August 2023, downed power lines on Maui, Hawaii, sparked a wildfire that quickly exploded into multiple, fast-moving blazes fanned by high winds. Over several days, the fires reduced much of the town of Lāhainā to ashes, displacing thousands and killing more than 100 people.

New research published Thursday, August 22, in the journal Frontiers in Climate suggests this disaster also caused a population-wide increase in mortality beyond what the official death count captured. By calculating the all-cause excess fatality rate—how many more deaths took place over a given period than expected—scientists found a 67% increase in the local mortality rate for August 2023. During the deadliest week of the blaze, the local death rate was 367% higher than expected. These findings underscore a need for improved disaster preparedness that incorporates Native Hawaiian ecological knowledge, the researchers concluded.

What excess death rate reveals

Looking at the excess death rate offered a fuller picture of the fire’s impact, co-first author Michelle Nakatsuka, a medical student and researcher at New York University’s Grossman School of Medicine, told Gizmodo in an email. “The official numbers mostly count direct causes, like burns or smoke inhalation, but excess deaths capture [the] true toll better by telling us how many more people died than would have otherwise been expected in the month of the Lāhainā fires,” she explained.

Disasters like wildfires often cause deaths in indirect ways that affect communities over time. When clinics shut down and roads are blocked off, people can’t refill their prescriptions or get dialysis treatments, Nakatsuka explained. Stress and displacement can worsen chronic conditions, and power or communication failures can delay emergency responses. “These impacts are amplified in under-resourced settings and [are] disproportionately suffered by vulnerable groups, like the elderly or people of color,” she said.

The tragic toll of the Maui fires

Even with this knowledge, Nakatsuka and her colleagues were surprised by the increase in excess mortality during the month of August 2023. Their analysis included all causes of death except covid-19. “While we anticipated an increase in excess deaths, seeing more than 80 additional deaths in the month of the Lāhainā fires was striking,” Nakatsuka said. “It was also surprising to see that the proportion of those deaths occurring outside of medical settings was larger than expected,” she added.

Indeed, the number of deaths that didn’t take place in a medical context—such as the emergency room—rose from 68% in previous months to 80% in August 2023. These people died in homes or public locations, suggesting that many were unable to reach medical care because of the fires.

A path to resilience

While all-cause excess mortality is useful for correlating increased fatalities with natural disasters, it offers little insight into the details of these deaths, Nakatsuka clarified. “The main limitation here is that we can’t say exactly which deaths were caused by the fires or look into Lāhainā-specific excess mortality; we can only measure the overall increase in deaths,” she said, adding that future research should analyze death records alongside medical and toxicology reports to identify causes of death.

Still, these findings reveal a need to improve Maui’s disaster preparedness and invest in wildfire mitigation strategies rooted in Indigenous knowledge, Nakatsuka said. “Native Hawaiian practices center around caring for the land (mālama ʻāina) in ways that naturally reduce fire risk, like restoring native plants, maintaining diverse ecosystems, and managing water resources,” she said. “Bringing Indigenous knowledge together with modern climate prediction tools will minimize risk of future climate crises and center the community’s voice at the heart of disaster prevention and recovery efforts.”

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In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.

Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.

Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merely okay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.

Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.

Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.

#Bose #thinks #media #company #reasonBusiness,Entertainment,Music,News,Report">Bose thinks it can be a media company for some reasonThe history books are littered with the corpses of corporate record labels started by companies that had no business being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the media world than Build-a-Bear, there’s little reason to believe it can succeed where so many others have failed.In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merely okay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.#Bose #thinks #media #company #reasonBusiness,Entertainment,Music,News,Report

no business being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the media world than Build-a-Bear, there’s little reason to believe it can succeed where so many others have failed.

In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.

Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.

Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merely okay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.

Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.

Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.

#Bose #thinks #media #company #reasonBusiness,Entertainment,Music,News,Report">Bose thinks it can be a media company for some reason

The history books are littered with the corpses of corporate record labels started by companies that had no business being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the media world than Build-a-Bear, there’s little reason to believe it can succeed where so many others have failed.

In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.

Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.

Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merely okay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.

Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.

Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.

#Bose #thinks #media #company #reasonBusiness,Entertainment,Music,News,Report
Claude Guillemot, co-founder of French video game company Ubisoft, died Friday at the age of 69.

According to French media (via Bloomberg), Guillemot died in a plane crash in the French resort town of La Baule. He was one of two people aboard the plane, both of whom died.

Guillemot founded Ubisoft with his four brothers in 1986. Since then, the company has published the Assassin’s Creed, Far Cry, Prince of Persia, and Tom Clancy video game franchises, as well as many other titles. The family retains control of Ubisoft, and Guillemot’s brother Yves is still CEO.

Guillemot was also chairman of Guillemot Corp., which makes gaming and audio accessories.

“Ubisoft was deeply saddened to learn of the death of Claude Guillemot, co-founder of the group and chairman of Guillemot Corp., in an accident,” Ubisoft said in a statement. “Our thoughts are with his family and loved ones during this difficult time. No further statements will be made at this time.””

#Ubisoft #cofounder #Claude #Guillemot #dies #plane #crash #TechCrunchclaude guillemot,ubisoft">Ubisoft co-founder Claude Guillemot dies in plane crash | TechCrunch
Claude Guillemot, co-founder of French video game company Ubisoft, died Friday at the age of 69.

According to French media (via Bloomberg), Guillemot died in a plane crash in the French resort town of La Baule. He was one of two people aboard the plane, both of whom died.







Guillemot founded Ubisoft with his four brothers in 1986. Since then, the company has published the Assassin’s Creed, Far Cry, Prince of Persia, and Tom Clancy video game franchises, as well as many other titles. The family retains control of Ubisoft, and Guillemot’s brother Yves is still CEO.

Guillemot was also chairman of Guillemot Corp., which makes gaming and audio accessories.

“Ubisoft was deeply saddened to learn of the death of Claude Guillemot, co-founder of the group and chairman of Guillemot Corp., in an accident,” Ubisoft said in a statement. “Our thoughts are with his family and loved ones during this difficult time. No further statements will be made at this time.””
#Ubisoft #cofounder #Claude #Guillemot #dies #plane #crash #TechCrunchclaude guillemot,ubisoft

According to French media (via Bloomberg), Guillemot died in a plane crash in the French resort town of La Baule. He was one of two people aboard the plane, both of whom died.

Guillemot founded Ubisoft with his four brothers in 1986. Since then, the company has published the Assassin’s Creed, Far Cry, Prince of Persia, and Tom Clancy video game franchises, as well as many other titles. The family retains control of Ubisoft, and Guillemot’s brother Yves is still CEO.

Guillemot was also chairman of Guillemot Corp., which makes gaming and audio accessories.

“Ubisoft was deeply saddened to learn of the death of Claude Guillemot, co-founder of the group and chairman of Guillemot Corp., in an accident,” Ubisoft said in a statement. “Our thoughts are with his family and loved ones during this difficult time. No further statements will be made at this time.””

#Ubisoft #cofounder #Claude #Guillemot #dies #plane #crash #TechCrunchclaude guillemot,ubisoft">Ubisoft co-founder Claude Guillemot dies in plane crash | TechCrunch

Claude Guillemot, co-founder of French video game company Ubisoft, died Friday at the age of 69.

According to French media (via Bloomberg), Guillemot died in a plane crash in the French resort town of La Baule. He was one of two people aboard the plane, both of whom died.

Guillemot founded Ubisoft with his four brothers in 1986. Since then, the company has published the Assassin’s Creed, Far Cry, Prince of Persia, and Tom Clancy video game franchises, as well as many other titles. The family retains control of Ubisoft, and Guillemot’s brother Yves is still CEO.

Guillemot was also chairman of Guillemot Corp., which makes gaming and audio accessories.

“Ubisoft was deeply saddened to learn of the death of Claude Guillemot, co-founder of the group and chairman of Guillemot Corp., in an accident,” Ubisoft said in a statement. “Our thoughts are with his family and loved ones during this difficult time. No further statements will be made at this time.””

#Ubisoft #cofounder #Claude #Guillemot #dies #plane #crash #TechCrunchclaude guillemot,ubisoft

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