×
Rising energy prices put AI and data centers in the crosshairs | TechCrunch

Rising energy prices put AI and data centers in the crosshairs | TechCrunch

As tech companies tout their plans for massive new data centers, consumers are increasingly worried the AI-driven gold rush will ultimately drive up the price they pay for electricity, according to a new survey.

The report, commissioned by solar installer Sunrun, found that 80% of consumers are worried about the impact of data centers on their utility bills.

Consumers’ concerns aren’t unfounded.

Electricity demand in the United States held steady for over a decade, according to the U.S. Energy Information Administration (EIA). Over the last five years, commercial users including data centers and industrial users began drinking more deeply from the grid, with annual growth rising 2.6% and 2.1%, respectively. Meanwhile, residential use only grew by 0.7% annually.

Data centers today consume about 4% of the electricity generated in the United States, more than double their share in 2018. By 2028, consumption is forecasted to rise to 6.7% to 12%, according to Lawrence Berkeley National Laboratory.

Generation has managed to meet demand thanks to a surge in new capacity from solar, wind, and grid-scale battery storage. Big tech companies have been inking large deals for new utility-scale solar, in particular, attracted by the energy source’s low cost, modularity, and speed to power. Solar farms can start delivering power to data centers before they’re completed, and a new project typically takes around 18 months to complete. 

The EIA expects renewables to dominate new generating capacity through at least the next year. The trend likely would have extended beyond 2026, but experts predict a Republican repeal of key parts of the Inflation Reduction Act will hamper the renewables’ growth.

Techcrunch event

San Francisco
|
October 13-15, 2026

Meanwhile, natural gas, another source of energy favored by data center operators, hasn’t met the moment. Production has been rising, but most of the new supplies have gone toward feeding exports rather than the domestic market. Consumption by electricity generators rose by 20% between 2019 and 2024, while exporters consumed 140% more.

New natural gas power plants won’t be ready in time, either, since they take around four years to complete, according to the International Energy Agency. A backlog of turbines used by gas-fired power plants has only compounded the problem. Manufacturers are quoting delivery dates up to seven years out, and newly announced production capacity is unlikely to change things.

Slow natural gas buildouts coupled with kneecapped renewables have put data center developers in a bind.

While AI and data centers aren’t entirely responsible for increasing electricity demand — industrial users have been nearly as thirsty — they’ve been leading the headlines.

AI is likely to be the focus of consumers’ ire: More people are concerned about the technology than excited about it, according to a Pew survey. No surprise given that many employers have been wielding the tool as a way to cut headcount rather than improve augment employee productivity.

Throw rising energy prices into the mix, and you can begin to see how a backlash might be brewing.

Source link
#Rising #energy #prices #put #data #centers #crosshairs #TechCrunch

Asus launched the Drop Zone program last year, it was seen as a commendable gesture to make repairs less taxing for consumers. Now, keeping in the same vein, Asus is expanding its Drop Zone initiative in India by adding 22 new stores to the network. The program, which allows users to submit laptops for servicing at ASUS Exclusive Stores instead of dedicated service centers, is now being rolled out across multiple regions, including Delhi NCR, Haryana, Karnataka, Kerala, Maharashtra, Tamil Nadu, Uttarakhand, Uttar Pradesh, and West Bengal.

What is Asus Drop Zone Service?

The Drop Zone initiative is designed to simplify the repair process by allowing customers to drop off and collect their devices at nearby ASUS stores. This eliminates the need to travel to service centers, which can often be inconvenient—especially for users in tier-2 and tier-3 cities.

With this expansion, ASUS is clearly trying to address common pain points like accessibility, turnaround time, and service transparency. Customers also get multiple service options, including carry-in support for immediate consultation, on-site servicing by technicians, and the Drop Zone model for easier logistics.

ASUS says it already has a wide after-sales network in India, with over 200 service centers and on-site support covering more than 17,000 pin codes across 761 districts. The Drop Zone expansion adds another layer to this ecosystem, bringing services closer to users. The company also offers 24/7 support through calls, chat, email, and remote troubleshooting. Speaking on the matter, Arnold Su, VP, Consumer and Gaming PC, System Business Group, ASUS India, said

At ASUS, our focus has always been on delivering a reliable and consistent ownership experience that extends well beyond the product itself. The expansion of our Drop Zone initiative into 22 additional stores marks a significant step towards making after-sales support more accessible and transparent for our customers. Guided by our 4A framework, we remain committed to building a service ecosystem that is responsive, convenient, and aligned with evolving customer needs.

#ASUS #Drop #Zone #Service #Cities #IndiaAsus">ASUS Drop Zone Service Now Available in More Cities Across India
	
When Asus launched the Drop Zone program last year, it was seen as a commendable gesture to make repairs less taxing for consumers. Now, keeping in the same vein, Asus is expanding its Drop Zone initiative in India by adding 22 new stores to the network. The program, which allows users to submit laptops for servicing at ASUS Exclusive Stores instead of dedicated service centers, is now being rolled out across multiple regions, including Delhi NCR, Haryana, Karnataka, Kerala, Maharashtra, Tamil Nadu, Uttarakhand, Uttar Pradesh, and West Bengal. 



What is Asus Drop Zone Service?



The Drop Zone initiative is designed to simplify the repair process by allowing customers to drop off and collect their devices at nearby ASUS stores. This eliminates the need to travel to service centers, which can often be inconvenient—especially for users in tier-2 and tier-3 cities.



With this expansion, ASUS is clearly trying to address common pain points like accessibility, turnaround time, and service transparency. Customers also get multiple service options, including carry-in support for immediate consultation, on-site servicing by technicians, and the Drop Zone model for easier logistics.



ASUS says it already has a wide after-sales network in India, with over 200 service centers and on-site support covering more than 17,000 pin codes across 761 districts. The Drop Zone expansion adds another layer to this ecosystem, bringing services closer to users. The company also offers 24/7 support through calls, chat, email, and remote troubleshooting. Speaking on the matter, Arnold Su, VP, Consumer and Gaming PC, System Business Group, ASUS India, said




At ASUS, our focus has always been on delivering a reliable and consistent ownership experience that extends well beyond the product itself. The expansion of our Drop Zone initiative into 22 additional stores marks a significant step towards making after-sales support more accessible and transparent for our customers. Guided by our 4A framework, we remain committed to building a service ecosystem that is responsive, convenient, and aligned with evolving customer needs.


#ASUS #Drop #Zone #Service #Cities #IndiaAsus

launched the Drop Zone program last year, it was seen as a commendable gesture to make repairs less taxing for consumers. Now, keeping in the same vein, Asus is expanding its Drop Zone initiative in India by adding 22 new stores to the network. The program, which allows users to submit laptops for servicing at ASUS Exclusive Stores instead of dedicated service centers, is now being rolled out across multiple regions, including Delhi NCR, Haryana, Karnataka, Kerala, Maharashtra, Tamil Nadu, Uttarakhand, Uttar Pradesh, and West Bengal.

What is Asus Drop Zone Service?

The Drop Zone initiative is designed to simplify the repair process by allowing customers to drop off and collect their devices at nearby ASUS stores. This eliminates the need to travel to service centers, which can often be inconvenient—especially for users in tier-2 and tier-3 cities.

With this expansion, ASUS is clearly trying to address common pain points like accessibility, turnaround time, and service transparency. Customers also get multiple service options, including carry-in support for immediate consultation, on-site servicing by technicians, and the Drop Zone model for easier logistics.

ASUS says it already has a wide after-sales network in India, with over 200 service centers and on-site support covering more than 17,000 pin codes across 761 districts. The Drop Zone expansion adds another layer to this ecosystem, bringing services closer to users. The company also offers 24/7 support through calls, chat, email, and remote troubleshooting. Speaking on the matter, Arnold Su, VP, Consumer and Gaming PC, System Business Group, ASUS India, said

At ASUS, our focus has always been on delivering a reliable and consistent ownership experience that extends well beyond the product itself. The expansion of our Drop Zone initiative into 22 additional stores marks a significant step towards making after-sales support more accessible and transparent for our customers. Guided by our 4A framework, we remain committed to building a service ecosystem that is responsive, convenient, and aligned with evolving customer needs.

#ASUS #Drop #Zone #Service #Cities #IndiaAsus">ASUS Drop Zone Service Now Available in More Cities Across India

When Asus launched the Drop Zone program last year, it was seen as a commendable gesture to make repairs less taxing for consumers. Now, keeping in the same vein, Asus is expanding its Drop Zone initiative in India by adding 22 new stores to the network. The program, which allows users to submit laptops for servicing at ASUS Exclusive Stores instead of dedicated service centers, is now being rolled out across multiple regions, including Delhi NCR, Haryana, Karnataka, Kerala, Maharashtra, Tamil Nadu, Uttarakhand, Uttar Pradesh, and West Bengal.

What is Asus Drop Zone Service?

The Drop Zone initiative is designed to simplify the repair process by allowing customers to drop off and collect their devices at nearby ASUS stores. This eliminates the need to travel to service centers, which can often be inconvenient—especially for users in tier-2 and tier-3 cities.

With this expansion, ASUS is clearly trying to address common pain points like accessibility, turnaround time, and service transparency. Customers also get multiple service options, including carry-in support for immediate consultation, on-site servicing by technicians, and the Drop Zone model for easier logistics.

ASUS says it already has a wide after-sales network in India, with over 200 service centers and on-site support covering more than 17,000 pin codes across 761 districts. The Drop Zone expansion adds another layer to this ecosystem, bringing services closer to users. The company also offers 24/7 support through calls, chat, email, and remote troubleshooting. Speaking on the matter, Arnold Su, VP, Consumer and Gaming PC, System Business Group, ASUS India, said

At ASUS, our focus has always been on delivering a reliable and consistent ownership experience that extends well beyond the product itself. The expansion of our Drop Zone initiative into 22 additional stores marks a significant step towards making after-sales support more accessible and transparent for our customers. Guided by our 4A framework, we remain committed to building a service ecosystem that is responsive, convenient, and aligned with evolving customer needs.

#ASUS #Drop #Zone #Service #Cities #IndiaAsus

Successfully flying around the Moon and returning to Earth in a historic 10-day journey? Easy-peasy for NASA’s Artemis 2 astronauts. Now the really hard part that everybody on Earth can relate to begins: sorting out their phone’s camera roll.

Mission specialist Christina Koch and Commander Reid Wiseman had already stunned the public with their epic Earth photos taken from the Orion spacecraft’s main hatch. While they shared a gallery of shots taken with a Nikon DSLR and GoPro action camera, it was their “selfies,” shot with the iPhone 17 Pro Max’s front-facing camera, that captured everyone’s imagination.

How do you top that? On Sunday, Wiseman shared a video of a view that no human has ever shared before. No big deal, it’s just a “cell phone video of Earthset,” showing our humble Blue Planet setting behind the Moon.

See iPhone 17 Pro Max at Apple.com

 

“I could barely see the Moon through the docking hatch window but the iPhone was the perfect size to catch the view…this is uncropped, uncut with 8x zoom which is quite comparable to the view of the human eye,” Wiseman said in a post on X. “Enjoy.”

The footage immediately started going viral as jaws dropped to the floor, and likes, reposts, and comments poured in from around the world.

The video is breaking the internet for good reason—it’s as authentic as it gets. The footage isn’t edited and there’s no music. There’s zero polish to it. Just an astronaut zooming in on the Moon through Orion’s window, blurry autofocusing and all, as the iPhone 17 Pro Max’s 8x optical-quality telephoto locks onto the celestial bodies. 

Wiseman’s honest reaction only added to the moment. “Would you look at that, man? Wowww. Dude… No wayy. Fin,” he said before the view of Earth disappeared behind the lunar surface.

Dude, we would have reacted in the same exact way.

See iPhone 17 Pro Max at Apple.com

#JawDropping #iPhone #Video #Earth #Setting #Moon #Rightfully #Breaking #InternetApple,Artemis 2,iPhone,moon,NASA,Space">Jaw-Dropping iPhone Video of Earth Setting Behind the Moon Is Rightfully Breaking the Internet
                Successfully flying around the Moon and returning to Earth in a historic 10-day journey? Easy-peasy for NASA’s Artemis 2 astronauts. Now the really hard part that everybody on Earth can relate to begins: sorting out their phone’s camera roll.
Mission specialist Christina Koch and Commander Reid Wiseman had already stunned the public with their epic Earth photos taken from the Orion spacecraft’s main hatch. While they shared a gallery of shots taken with a Nikon DSLR and GoPro action camera, it was their “selfies,” shot with the iPhone 17 Pro Max’s front-facing camera, that captured everyone’s imagination.
How do you top that? On Sunday, Wiseman shared a video of a view that no human has ever shared before. No big deal, it’s just a “cell phone video of Earthset,” showing our humble Blue Planet setting behind the Moon.
See iPhone 17 Pro Max at Apple.com




Only one chance in this lifetime…
Like watching sunset at the beach from the most foreign seat in the cosmos, I couldn’t resist a cell phone video of Earthset. You can hear the shutter on the Nikon as @Astro_Christina is hammering away on 3-shot brackets and capturing those… pic.twitter.com/8aWnaFJ69c
— Reid Wiseman (@astro_reid) April 19, 2026

 
“I could barely see the Moon through the docking hatch window but the iPhone was the perfect size to catch the view…this is uncropped, uncut with 8x zoom which is quite comparable to the view of the human eye,” Wiseman said in a post on X. “Enjoy.”

The footage immediately started going viral as jaws dropped to the floor, and likes, reposts, and comments poured in from around the world.
The video is breaking the internet for good reason—it’s as authentic as it gets. The footage isn’t edited and there’s no music. There’s zero polish to it. Just an astronaut zooming in on the Moon through Orion’s window, blurry autofocusing and all, as the iPhone 17 Pro Max’s 8x optical-quality telephoto locks onto the celestial bodies. 
Wiseman’s honest reaction only added to the moment. “Would you look at that, man? Wowww. Dude… No wayy. Fin,” he said before the view of Earth disappeared behind the lunar surface. 
Dude, we would have reacted in the same exact way.
See iPhone 17 Pro Max at Apple.com
      #JawDropping #iPhone #Video #Earth #Setting #Moon #Rightfully #Breaking #InternetApple,Artemis 2,iPhone,moon,NASA,Space

returning to Earth in a historic 10-day journey? Easy-peasy for NASA’s Artemis 2 astronauts. Now the really hard part that everybody on Earth can relate to begins: sorting out their phone’s camera roll.

Mission specialist Christina Koch and Commander Reid Wiseman had already stunned the public with their epic Earth photos taken from the Orion spacecraft’s main hatch. While they shared a gallery of shots taken with a Nikon DSLR and GoPro action camera, it was their “selfies,” shot with the iPhone 17 Pro Max’s front-facing camera, that captured everyone’s imagination.

How do you top that? On Sunday, Wiseman shared a video of a view that no human has ever shared before. No big deal, it’s just a “cell phone video of Earthset,” showing our humble Blue Planet setting behind the Moon.

See iPhone 17 Pro Max at Apple.com

 

“I could barely see the Moon through the docking hatch window but the iPhone was the perfect size to catch the view…this is uncropped, uncut with 8x zoom which is quite comparable to the view of the human eye,” Wiseman said in a post on X. “Enjoy.”

The footage immediately started going viral as jaws dropped to the floor, and likes, reposts, and comments poured in from around the world.

The video is breaking the internet for good reason—it’s as authentic as it gets. The footage isn’t edited and there’s no music. There’s zero polish to it. Just an astronaut zooming in on the Moon through Orion’s window, blurry autofocusing and all, as the iPhone 17 Pro Max’s 8x optical-quality telephoto locks onto the celestial bodies. 

Wiseman’s honest reaction only added to the moment. “Would you look at that, man? Wowww. Dude… No wayy. Fin,” he said before the view of Earth disappeared behind the lunar surface.

Dude, we would have reacted in the same exact way.

See iPhone 17 Pro Max at Apple.com

#JawDropping #iPhone #Video #Earth #Setting #Moon #Rightfully #Breaking #InternetApple,Artemis 2,iPhone,moon,NASA,Space">Jaw-Dropping iPhone Video of Earth Setting Behind the Moon Is Rightfully Breaking the InternetJaw-Dropping iPhone Video of Earth Setting Behind the Moon Is Rightfully Breaking the Internet
                Successfully flying around the Moon and returning to Earth in a historic 10-day journey? Easy-peasy for NASA’s Artemis 2 astronauts. Now the really hard part that everybody on Earth can relate to begins: sorting out their phone’s camera roll.
Mission specialist Christina Koch and Commander Reid Wiseman had already stunned the public with their epic Earth photos taken from the Orion spacecraft’s main hatch. While they shared a gallery of shots taken with a Nikon DSLR and GoPro action camera, it was their “selfies,” shot with the iPhone 17 Pro Max’s front-facing camera, that captured everyone’s imagination.
How do you top that? On Sunday, Wiseman shared a video of a view that no human has ever shared before. No big deal, it’s just a “cell phone video of Earthset,” showing our humble Blue Planet setting behind the Moon.
See iPhone 17 Pro Max at Apple.com




Only one chance in this lifetime…
Like watching sunset at the beach from the most foreign seat in the cosmos, I couldn’t resist a cell phone video of Earthset. You can hear the shutter on the Nikon as @Astro_Christina is hammering away on 3-shot brackets and capturing those… pic.twitter.com/8aWnaFJ69c
— Reid Wiseman (@astro_reid) April 19, 2026

 
“I could barely see the Moon through the docking hatch window but the iPhone was the perfect size to catch the view…this is uncropped, uncut with 8x zoom which is quite comparable to the view of the human eye,” Wiseman said in a post on X. “Enjoy.”

The footage immediately started going viral as jaws dropped to the floor, and likes, reposts, and comments poured in from around the world.
The video is breaking the internet for good reason—it’s as authentic as it gets. The footage isn’t edited and there’s no music. There’s zero polish to it. Just an astronaut zooming in on the Moon through Orion’s window, blurry autofocusing and all, as the iPhone 17 Pro Max’s 8x optical-quality telephoto locks onto the celestial bodies. 
Wiseman’s honest reaction only added to the moment. “Would you look at that, man? Wowww. Dude… No wayy. Fin,” he said before the view of Earth disappeared behind the lunar surface. 
Dude, we would have reacted in the same exact way.
See iPhone 17 Pro Max at Apple.com
      #JawDropping #iPhone #Video #Earth #Setting #Moon #Rightfully #Breaking #InternetApple,Artemis 2,iPhone,moon,NASA,Space

Successfully flying around the Moon and returning to Earth in a historic 10-day journey? Easy-peasy for NASA’s Artemis 2 astronauts. Now the really hard part that everybody on Earth can relate to begins: sorting out their phone’s camera roll.

Mission specialist Christina Koch and Commander Reid Wiseman had already stunned the public with their epic Earth photos taken from the Orion spacecraft’s main hatch. While they shared a gallery of shots taken with a Nikon DSLR and GoPro action camera, it was their “selfies,” shot with the iPhone 17 Pro Max’s front-facing camera, that captured everyone’s imagination.

How do you top that? On Sunday, Wiseman shared a video of a view that no human has ever shared before. No big deal, it’s just a “cell phone video of Earthset,” showing our humble Blue Planet setting behind the Moon.

See iPhone 17 Pro Max at Apple.com

 

“I could barely see the Moon through the docking hatch window but the iPhone was the perfect size to catch the view…this is uncropped, uncut with 8x zoom which is quite comparable to the view of the human eye,” Wiseman said in a post on X. “Enjoy.”

The footage immediately started going viral as jaws dropped to the floor, and likes, reposts, and comments poured in from around the world.

The video is breaking the internet for good reason—it’s as authentic as it gets. The footage isn’t edited and there’s no music. There’s zero polish to it. Just an astronaut zooming in on the Moon through Orion’s window, blurry autofocusing and all, as the iPhone 17 Pro Max’s 8x optical-quality telephoto locks onto the celestial bodies. 

Wiseman’s honest reaction only added to the moment. “Would you look at that, man? Wowww. Dude… No wayy. Fin,” he said before the view of Earth disappeared behind the lunar surface.

Dude, we would have reacted in the same exact way.

See iPhone 17 Pro Max at Apple.com

#JawDropping #iPhone #Video #Earth #Setting #Moon #Rightfully #Breaking #InternetApple,Artemis 2,iPhone,moon,NASA,Space

Post Comment