%2520comparison%2520hero%2520Reviewer%2520Photo%2520SOURCE%2520Nena%2520Farrell.jpg?ssl=1 "The Best Kindle for You, According to a Book Lover")
Comparing Our Favorite Kindles
What About the New Kindle Scribes?
I got to test two of Amazon’s new Kindles, the Kindle Scribe ($500) and Kindle Scribe Colorsoft ($630), though the Scribe Colorsoft won’t start shipping until January. Both have a similar look, though the Scribe Colorsoft has a color screen and a shorter battery life (only eight weeks of reading time, compared with 12 weeks for the black-and-white Scribes). Both have a new, taller design with an 11-inch screen, slightly slimmer form factor, and updated stylus. They both also have a quad-core chip and have a new homepage, will support a variety of AI features including AI search (along with some AI tools for summarizing books you’re reading without giving spoilers, but those won’t arrive until next year). Users can connect to Google Drive and Microsoft OneDrive to mark up documents.
Overall, I’d say they’re good devices, but as long as the cheaper second-generation Kindle Scribe is available, I think it’s the better buy. It also has AI capabilities and will get the same updated home page next year, so you really don’t need to upgrade. I’m also disappointed that these cost so much; for the price of the Scribe Colorsoft, you could get the more powerful reMarkable Paper Pro, which also has a color screen but can double as an e-paper tablet and almost laptop with its keyboard accessories.
There’s a base model Kindle Scribe without the front light ($430) due out next year, but as someone who loves to read in the dark, I don’t love this concept. We’ll see how I feel once it arrives; this guide will be updated with testing notes once it’s available.
Accessories for Easier Reading
Photograph: Nena Farrell
If you’ve ever had a long reading session that gives you hand cramps, these accessories might help. You can check out more options in our Best Kindle Accessories guide.
Strapsicle E-Reader Hand Straps for $20: Attach one or both of these to the back of your Kindle—one is angled for your right hand and the other for your left—and slide your hand in. Your hands won’t cramp, you won’t accidentally hit the screen and flip pages, and the reader won’t slip out of your hands. There are three sizes meant to hold different types of e-readers. You should see exactly which models they work with on the Amazon pages, as well as on this page on the Strapsicle website.
Lamicall Gooseneck Tablet Holder for $18: I love this device. While I wouldn’t call it completely hands-free, it’s a super convenient and comfortable experience, particularly if you have chronic pain in your wrists. The clamp is easy to attach to bed frames and side tables (there’s also a floor stand version for $60). It’s lightweight to deploy anywhere and has enough resistance to the neck that it doesn’t fall forward or out of the position you place it in. It did wobble a bit when I touched it to turn the page (or it got bumped by a curious cat), so I usually keep a rest hand on it to hold it steady. If you want to go fully hands-free, add a page-turner remote so you can read without lifting a finger.
PopSockets PopGrips starting at $10: PopSockets PopGrips aren’t just for your phone. They also work great on e-readers if paired with a MagSafe case or adhesive ring. The more affordable PopSockets work with adhesive, while the more expensive ones use MagSafe adapters, letting you take them on and off without leaving sticky residue behind. My personal favorite is the Heart of Silver ($40), since it’s a larger PopSockets and I have small hands. The Heart of Silver one makes the seven-inch Kindle Paperwhite and Colorsoft really comfortable to hold, and comes with an adapter ring to convert any case you have into a MagSage one.
Nomad 65W Slim Power Adapter for $55: Kindles have long battery life, but former WIRED reviewer Brenda Stolyar liked to carry a charger with her on the go just in case. This one from Nomad is her favorite. It’s super thin and comes with two USB-C ports, so she uses it to charge her e-reader and phone simultaneously (the left side delivers 45 watts and the right delivers 20 watts when charging two devices at the same time). The prongs also fold up, so it fits nicely in the side pocket of a bag.
Best Kindle Cases and Covers
Photograph: Nena Farrell
Amazon Kindles are, thankfully, not as fragile as our pricey smartphones, but you may still want to add a cover to protect the screen if you’re frequently toting it around in a bag. These aren’t padded for serious drops, but are the best Kindle cases we’ve found for daily protection from scratches and scuffs. The Kids’ editions come with cases.
PopSockets PopCase Kindle for $40: These Kindle cases are designed with a MagSafe adapter in the back, so you can easily add a MagSafe PopSockets grip to the back. You used to have to adhere the grip or buy a MagSafe adapter to use PopSockets on your Kindle, but now you can customize freely with these cases. These cases are also a nice quality, but they don’t include a cover, and the grip can only be attached to the predetermined lower center spot. If you have smaller hands like I do, get one of the bigger PopGrips, like the Heart of Silver ($40) or Heart of Gold ($40) to more easily reach it.
Fabric Covers for Kindle for $32 and Paperwhite for $37: These open like a book and come in some variation of black, blue, pink, or green. They’re made from postconsumer recycled fabric.
Fabric Cover for Scribe for $60: This one flips up and over like a notepad, and you can position it into a stand, too. There’s also a slot for the pen if you don’t want it to attach it magnetically all the time. It’s also made with recycled materials. It’s designed for the second-generation model of the Scribe that I prefer.
The Bookish Kindle Cases starting at $36: I really like that this cover also has a built-in strap, so you can enjoy the security of a hand strap while reading and have the protection of a cover when you’re not. There are a bunch of fun colors, too.
The Quirky Cup Collective E-Reader Sleeve for $29: Our team loves these gorgeous sleeves, particularly the Sun and Moon version. They’re beautiful and will protect your device when you aren’t using it, so you can throw it in your bag without worry. The outside is velvet and the inside is satin, with some padding in between and a zip closure. On the back is a small zip pocket. On each product page, you’ll see which devices fit, but consult the measurements. There are also separate, larger book and iPad sleeves (starting at $38).
CoBak Clear Case for $9: The best part about having a clear case is that it protects the back of your Kindle and allows you to decorate it with stickers underneath.
Great Reading Lights
Photograph: Simon Hill
If you read before bed but don’t want to disturb sleeping partner, kids, or roommates, invest in a reading light. All the Kindles now have a front light, so you don’t need one, but these can still be handy, especially if you switch between your e-reader and physical books. Below are a few of our favorites. You can find more in our Best Reading Lights guide.
Vekkia 14 LED Book Light for $16: This is our top pick. It’s a clip-on light with an adjustable gooseneck and two swiveling light bars that pack seven LEDs each. You can cycle through five levels of brightness and three warm colors. It’s relatively large, though, so it’s not great for small paperbacks. The clamp opens as wide as 2.1 inches and serves as a stable base to place on a nightstand.
Glocusent LED Neck Reading Light for $22: This reading light wraps around your neck, so it looks silly. But it’s an excellent alternative to a clip-on reading light while remaining hands-free. It’s lightweight, adjustable, and comes with three color temperature modes as well as six brightness settings. It’s rechargeable and offers up to 80 hours of battery life at dimmer settings.
About Those Older Kindles
Amazon doesn’t release new Kindles often—the company usually takes a few years between models. Whenever a new one arrives, its predecessor’s stock starts to dwindle. It’s not that we don’t recommend these per se, but we only suggest these if you can find them on sale for the right price. Otherwise, we recommend buying the latest version.
Before making your purchase, cross-check the price with the latest model to make sure you’re spending a fair amount less on the older device.
- Kindle (2022, 11th Generation): This is the smallest of the lot at 6.2 inches tall and 4.3 inches wide, with a 6-inch screen. If you find tablets too cumbersome to hold with one hand, consider this one. With this model, Amazon doubled the storage to 16 gigabytes and upgraded the display to 300 pixels per inch (PPI) resolution (up from 167 PPI). It’s tough to find, but if you manage to snag one, you shouldn’t spend more than $50.
- Kindle Paperwhite (2021, 11th Generation): This is the next step up from the basic model. It has a bright 6.8-inch screen with adjustable warm lighting, a fast page-turn rate, a USB-C port, and 16 gigs of storage. It’s waterproof too. We like the Signature Edition, which also includes auto-adjust brightness and 32 gigabytes of storage. Don’t recommend spending more than $100 if you can find them.
- Kindle Scribe (1st Generation): The original Scribe is a great option for note-takers. It has a giant 10.2-inch screen for taking notes, marking up PDFs, or drawing, and numerous paper formats you can choose, like college-ruled or dotted. It also comes with the Basic Pen, which feels natural to write with and attaches to the side of the Scribe magnetically. It’s only worth it for $230 or less.
- Kindle Kids (2022): This is an older kid-friendly model. It comes with a cover, a year’s subscription to Amazon Kids+, parental controls, and a two-year warranty. Don’t spend more than $70 on this one.
- Kindle Paperwhite Kids (2021): This older Paperwhite version is a step up from the previous basic Kids models. It has a high-resolution 300-ppi display with an adjustable warm screen and is also waterproof. You shouldn’t spend more than $110 on this one.
FAQs
What’s the Best Way to Buy or Sell an Older Kindle?
Have an old Kindle lying around? Are you looking at a used one for sale? If you’re trying to figure out what model it is, this Amazon page includes photos, specs, and release years for the entire lineup. Once you know which one you have, you may be able to trade it in for credit toward a newer model.
Most old Kindles probably still work, just with fewer bells and whistles. It’s best to avoid Kindles with keyboards or any other physical buttons other than page-turn buttons. Some older models lost the ability to browse, purchase, or borrow new books directly from the device. However, you’ll still be able to do this via Amazon on your computer or phone and have it sent to your Kindle, which is a better experience anyway. These models include the Kindle 2nd Generation (International), Kindle DX International, Kindle DX Graphite, Kindle Keyboard, Kindle 4th Generation, and Kindle 5th Generation.
How Do You Get Free Ebooks on a Kindle?
If you buy every single book you want to read on a Kindle, it can add up! But there are ways to save some money while reading as much as your heart desires. You may want to subscribe to Kindle Unlimited for $12 a month. You can only choose from the Unlimited catalog, but there are millions of titles there, including audiobooks and magazines. Start out with the 30-day free trial.
If you already pay for a Prime account, you’re eligible for some free ebooks through Prime Reading. There are not as many options as with Kindle Unlimited, and in a lot of cases, you’ll see both Unlimited and Prime options lumped together; you’ll have to look closely to find the free ebooks. It’s still something, and there are even a few magazines.
If you don’t want another monthly subscription and don’t want to continue giving your money to Amazon, take advantage of the ebooks available with your library card. Browsing a digital catalog is not as magical as spending an afternoon looking over every shelf in a library, but such is the ebook life (no one says you can’t read both!). We have a detailed how-to on this you should check out, but here are some of the takeaways:
- Get a library card for your local branch.
- Check your branch’s website for its ebook offerings. Many libraries use a service called OverDrive.
- Download directly to your Kindle library. They’ll automatically be removed when they’re due back.
If you know someone else with a Kindle, you can lend books between your libraries, just as you would with a physical copy. Follow these instructions from Amazon if you want to share an ebook, but keep in mind that not all books can be loaned.
Do All Kindles Have Dark Mode?
Dark mode is a big appeal of any e-reader, whether it’s a Kindle or another brand. And just about all models have it now that most e-readers include a front light. (Older Kindles don’t always have one, so if you’re getting an older refurbished one, double-check it.) However, one new model doesn’t have a true dark mode: the Colorsoft. The Colorsoft can’t have a full dark mode due to its screen design, according to Amazon, but instead you can switch the page color to black in the Quick Actions menu. It’s not the same, though, especially if you are reading something that isn’t a regular book (like a file sent to your Kindle) or want the menu pages to also be dark, you’re out of luck.
What Else Can a Kindle Do?
Kindles have helpful features you may want to take advantage of. Long-press a word or phrase to see its definition, highlight it, or take notes. You can also search the entire book for that particular word or phrase or translate it to or from other languages.
Word Wise shows short definitions in small text within the lines. Unfortunately, it’s not available for all books, but when it is, you can turn it on or off and choose more and fewer hints. Clicking the short definition opens a longer one from Word Wise and the New Oxford American Dictionary or Oxford Dictionary of English (you can switch between the two), plus translations, and a Wikipedia page, if applicable.
While reading, tap the top of the screen and click “Aa” to change font size or type—there’s even a font called OpenDyslexic that helps make reading easier for people with dyslexia. You can control margin sizes and line spacing from that menu too.
When a Kindle is connected to a Bluetooth speaker or headphones, VoiceView Screen Reader (accessed through Settings > Accessibility) allows you to use gestures to navigate your device and reads aloud what you’ve pressed. It will also read a book aloud, though it doesn’t sound nearly as nice as an audiobook.
Amazon owns Goodreads, so it syncs seamlessly to Kindles (press the three-dot menu > Goodreads). If you have a Goodreads account, you can review the Kindle books you’ve read or browse your bookshelf and recommendations. Long-pressing a word or phrase, in addition to what is mentioned above, opens up an option to share quotes directly to Goodreads.
There’s a web browser too if you’re connected to the internet (three-dot menu > Web Browser). It’s not the best, so I’d reserve it for emergency searches.
How Do You Update a Kindle?
When Amazon releases a new software update, it will download and install to your Kindle automatically when it’s connected to Wi-Fi. You can check if you’re on the latest software by going to Settings > Device Options > Advanced Options > Update Your Kindle. If it’s not on the latest software version, you’ll see an update available and the Kindle will then prompt you to download and install it.
Is This a Good Time to Buy a Kindle?
The best time to buy a Kindle is during a major sale event like Amazon Prime Day or Black Friday, because Amazon often has steep discounts. Both Amazon Prime Day (and Amazon Big Deals Day, which it named the 2025 October sale event) has passed, along with Black Friday and Cyber Monday. We’ll keep an eye out for winter and spring sales, but these events are usually good to aim for if you want an on-sale Kindle.
Amazon refreshed its line of Kindles just last year, and already launched a few new Kindle Colorsoft and Kindle Scribe models this year. While there’s one more new Kindle Scribe device due out next year, the current lineup is overall great to shop.
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![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK")
![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://i0.wp.com/techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680&ssl=1 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
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