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Can Labubu Endure Collectible Hype?

Can Labubu Endure Collectible Hype?

The latest drop from Pop Mart’s the Monsters collection might be its most ambitious yet: putting the blind-box darling Labubu into a funky foodie product line that might turn off existing fans. With the Monsters: Wacky Mart, Kasing Lung’s original intention with the mischievous creature shines in a way that might appeal more to vinyl art collectors. Here they give Gremlins energy as they get into munchy mayhem in milk cartons or tempura shrimp. It’s a distinct move that leans into Labubus being more than just the keychain trend they’re now known for, but will fad chasers follow behind?

Labubu has been carving its niche in a very interesting way since going viral all over the world. You’d think the plush keychain fashion craze would have a rapidly expiring shelf life, but it’s seemingly as strong as ever. Cher was seen rocking one at a recent film festival appearance, and a designer special edition inspired by zeitgeist tastemaker Pharrell Williams just set a record—$31,250, according to Hype Beast—for the highest-selling Labubu plush at auction.

Many hold the opinion that they’re destined for the same fate as the Beanie Babies: that the scarcity arms race and money making releases will eventually burn out. However, there are a few elements at play that might prove their longevity. It brings me no pleasure to bring up Minions, those ugly yellow big-eyed, overalls-wearing slaves to evil that just won’t die. Their gibberish haunts me when I visit Universal Studios theme parks and I bless the days my child goes without discovering them. I’m well aware they’re numbered. When they were introduced in the Despicable Me franchise from Universal and Illumination in 2010, their toys and merch sold like crazy for years. They outshone the film’s main characters as initially they were just side characters who you’d think would have just faded away as one of the most cursed things to happen to animation. No, we’re five movies and two theme park rides deep now, with a new one on the way with the Minions at the center. We have lived through collectibles and streetwear merch collabs for kids, adults, and pets. Hell, Pop Mart even has their own Minions line. They’re not going anywhere.

But Labubu doesn’t come from a movie, right? In the ever-evolving landscape of pop culture phenomena, the Labubu has shared a similar trajectory as the Minions. Labubu and the other Monsters bring out that same cuteness aggression—though I disagree about the Minions being cute—and Lung’s lore around Labubu is ripe for expanded storytelling. It could very well spin off into any sort of entertainment medium for fantasy animation fans (like us here). And honestly they deserve it more than the “banana-this-and-banana-that” gaggle of goggle-wearing idiots. Another example is Trolls. Those neon-haired, alien-looking, gem-belly-buttoned dolls were the blueprint before Beanie Babies of popular collector madness that transcended their niche. And they eventually became a hit movie franchise for Universal as well, though their toys never reached the same height of fandom as they did at the end of the last century. In theory, Labubu could see the same opportunities.

The plush keychain fad has hit its global fever pitch. At this point we’ll be seeing if it can endure. Finding a Labubu is just as hard as ever. I finally got my hands on a new one for my collection thanks to my husband using his San Diego Comic-Con Hall H overnight line skillset to make the opening of a local Pop Mart in our area. But in other places such as Japan, the fad is not anything new, especially in one of the world’s biggest Gachapon capitals. Pop Mart is set to open more locations there soon to see if it catches on.

As of now, peak Labubu popularity remains in the larger markets of China, the U.S., and the UK. Even if you visit the Pop Mart theme park Popland in China, you’ll be hard-pressed to find any product but can at least enjoy the live entertainment featuring Labubu and the rest of the characters in the Monsters universe. We don’t have any opportunity to meet any Labubus stateside yet (though a Lafufu knock-off did make an iconic appearance at LA’s “No Kings” protest), but the keychains have hit their “cringe tacky promotional stunt” era, as seen in a recent social media post showing the cast of F1 unboxing Labubu blind boxes.

© Warner Bros Instagram

In the U.K., Labubus are back on sale after a pause due to brawls breaking out in lines between collectors and flippers. Yet challenges remain because of that aspect; market dynamics are shifting because flippers hoard so much product at exorbitant prices. The new rules for the U.K. sales involve getting one through a random lottery, which is as not-fun as it sounds. So either Pop Mart makes more product, undermining the very scarcity game that makes it a luxury accessory, or finds better solutions.

With the new Wacky Mart release, is the brand hitting oversaturation with a collection that might not appeal to the masses mad at the plushes dripping out at a slow pace through its retailers? Maybe. In the long run it might not matter to the franchise, which can easily find ways to extend its virality into a core fandom through other mediums. It’s a future that fantasy creature fans can hope for, especially if they’ve felt left out of having a new character to embrace.

For myself, Labubu came along when I was looking for something to be into while I began my journey as a parent and that’s a core experience that makes the character feel timeless to me. Whether its a fleeting fashion moment or a promising start to a new universe in Pop Culture, Kasing Lung’s elf creatures might just mischief their way to being more.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.



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#Labubu #Endure #Collectible #Hype

The Esports World Cup 2026 has just begun in Paris and is expected to see thousands of players compete over the coming weeks. The tournament will continue until August 23 at the Paris Expo Porte de Versailles. The event has seen the participation of over 2,000 professional players and over 200 esports teams from over 100 nations. With a record $75 million prize pool on the line, the event promises weeks of intense competition across some of the world’s most popular games like PUBG Mobile. Here’s everything you need to know.

Players had to compete through the biggest qualification program in Esports World Cup history. More than 1.5 million players joined the qualification process. Organizers hosted around 330 qualifying tournaments, publisher leagues, and international circuits worldwide. Only the best-performing players and teams reached the final stage in Paris.

Club Championship Returns with Massive Rewards

The Club Championship remains one of the major highlights of the Esports World Cup 2026. Points can be scored by different teams playing many games over seven weeks. The championship will not be about winning a particular title but rather about the clubs’ performance. As much as $30 million in total will be awarded across different positions, with the winner receiving $7 million. Team Falcons will aim for another successful campaign after winning previous editions.

The Esports World Cup 2026 has retained Cristiano Ronaldo and Magnus Carlsen as Global Ambassadors. Both icons represent excellence in their respective fields. The involvement of these individuals enables the link between the worlds of esports, football, and chess.

[embed]https://www.youtube.com/watch?v=ZGJhWLYQjrU[/embed]

Games Included in Esports World Cup 2026

The Esports World Cup 2026 comprises 25 tournaments across 24 esports titles. Some of the best-known games on PC, console, and mobile platforms will be represented in this list.

VALORANTCounter-Strike 2Dota 2
League of LegendsPUBG MOBILEPUBG: Battlegrounds
FortniteApex LegendsRocket League
EA SPORTS FC 26Call of Duty: Black Ops 7Call of Duty: Warzone
ChessTekken 8Street Fighter 6
Honor of KingsMobile Legends: Bang BangOverwatch 2
Rainbow Six Siege XTeamfight TacticsFree Fire
CrossfireFatal Fury: City of the WolvesTrackmania

The 2026 Esports World Cup will be widely available on TV and online platforms. Viewers from more than 160 countries can follow the tournament on television and the Internet. Coverage will be available in more than 40 languages worldwide, and over 100 broadcasting partners will air the tournament. There will be over 7,000 hours of live coverage and 5,000 official co-streamers.

#Esports #World #Cup #Opens #PariseSports">Esports World Cup 2026 Opens in Paris: Everything You Need to Know
	
The Esports World Cup 2026 has just begun in Paris and is expected to see thousands of players compete over the coming weeks. The tournament will continue until August 23 at the Paris Expo Porte de Versailles. The event has seen the participation of over 2,000 professional players and over 200 esports teams from over 100 nations. With a record  million prize pool on the line, the event promises weeks of intense competition across some of the world’s most popular games like PUBG Mobile. Here’s everything you need to know.



Players had to compete through the biggest qualification program in Esports World Cup history. More than 1.5 million players joined the qualification process. Organizers hosted around 330 qualifying tournaments, publisher leagues, and international circuits worldwide. Only the best-performing players and teams reached the final stage in Paris.



Club Championship Returns with Massive Rewards



The Club Championship remains one of the major highlights of the Esports World Cup 2026. Points can be scored by different teams playing many games over seven weeks. The championship will not be about winning a particular title but rather about the clubs’ performance. As much as  million in total will be awarded across different positions, with the winner receiving  million. Team Falcons will aim for another successful campaign after winning previous editions.



The Esports World Cup 2026 has retained Cristiano Ronaldo and Magnus Carlsen as Global Ambassadors. Both icons represent excellence in their respective fields. The involvement of these individuals enables the link between the worlds of esports, football, and chess.




[embed]https://www.youtube.com/watch?v=ZGJhWLYQjrU[/embed]




Games Included in Esports World Cup 2026



The Esports World Cup 2026 comprises 25 tournaments across 24 esports titles. Some of the best-known games on PC, console, and mobile platforms will be represented in this list.



VALORANTCounter-Strike 2Dota 2League of LegendsPUBG MOBILEPUBG: BattlegroundsFortniteApex LegendsRocket LeagueEA SPORTS FC 26Call of Duty: Black Ops 7Call of Duty: WarzoneChessTekken 8Street Fighter 6Honor of KingsMobile Legends: Bang BangOverwatch 2Rainbow Six Siege XTeamfight TacticsFree FireCrossfireFatal Fury: City of the WolvesTrackmania



The 2026 Esports World Cup will be widely available on TV and online platforms. Viewers from more than 160 countries can follow the tournament on television and the Internet. Coverage will be available in more than 40 languages worldwide, and over 100 broadcasting partners will air the tournament. There will be over 7,000 hours of live coverage and 5,000 official co-streamers.

#Esports #World #Cup #Opens #PariseSports

PUBG Mobile. Here’s everything you need to know.

Players had to compete through the biggest qualification program in Esports World Cup history. More than 1.5 million players joined the qualification process. Organizers hosted around 330 qualifying tournaments, publisher leagues, and international circuits worldwide. Only the best-performing players and teams reached the final stage in Paris.

Club Championship Returns with Massive Rewards

The Club Championship remains one of the major highlights of the Esports World Cup 2026. Points can be scored by different teams playing many games over seven weeks. The championship will not be about winning a particular title but rather about the clubs’ performance. As much as $30 million in total will be awarded across different positions, with the winner receiving $7 million. Team Falcons will aim for another successful campaign after winning previous editions.

The Esports World Cup 2026 has retained Cristiano Ronaldo and Magnus Carlsen as Global Ambassadors. Both icons represent excellence in their respective fields. The involvement of these individuals enables the link between the worlds of esports, football, and chess.

[embed]https://www.youtube.com/watch?v=ZGJhWLYQjrU[/embed]

Games Included in Esports World Cup 2026

The Esports World Cup 2026 comprises 25 tournaments across 24 esports titles. Some of the best-known games on PC, console, and mobile platforms will be represented in this list.

VALORANTCounter-Strike 2Dota 2
League of LegendsPUBG MOBILEPUBG: Battlegrounds
FortniteApex LegendsRocket League
EA SPORTS FC 26Call of Duty: Black Ops 7Call of Duty: Warzone
ChessTekken 8Street Fighter 6
Honor of KingsMobile Legends: Bang BangOverwatch 2
Rainbow Six Siege XTeamfight TacticsFree Fire
CrossfireFatal Fury: City of the WolvesTrackmania

The 2026 Esports World Cup will be widely available on TV and online platforms. Viewers from more than 160 countries can follow the tournament on television and the Internet. Coverage will be available in more than 40 languages worldwide, and over 100 broadcasting partners will air the tournament. There will be over 7,000 hours of live coverage and 5,000 official co-streamers.

#Esports #World #Cup #Opens #PariseSports">Esports World Cup 2026 Opens in Paris: Everything You Need to Know

The Esports World Cup 2026 has just begun in Paris and is expected to see thousands of players compete over the coming weeks. The tournament will continue until August 23 at the Paris Expo Porte de Versailles. The event has seen the participation of over 2,000 professional players and over 200 esports teams from over 100 nations. With a record $75 million prize pool on the line, the event promises weeks of intense competition across some of the world’s most popular games like PUBG Mobile. Here’s everything you need to know.

Players had to compete through the biggest qualification program in Esports World Cup history. More than 1.5 million players joined the qualification process. Organizers hosted around 330 qualifying tournaments, publisher leagues, and international circuits worldwide. Only the best-performing players and teams reached the final stage in Paris.

Club Championship Returns with Massive Rewards

The Club Championship remains one of the major highlights of the Esports World Cup 2026. Points can be scored by different teams playing many games over seven weeks. The championship will not be about winning a particular title but rather about the clubs’ performance. As much as $30 million in total will be awarded across different positions, with the winner receiving $7 million. Team Falcons will aim for another successful campaign after winning previous editions.

The Esports World Cup 2026 has retained Cristiano Ronaldo and Magnus Carlsen as Global Ambassadors. Both icons represent excellence in their respective fields. The involvement of these individuals enables the link between the worlds of esports, football, and chess.

[embed]https://www.youtube.com/watch?v=ZGJhWLYQjrU[/embed]

Games Included in Esports World Cup 2026

The Esports World Cup 2026 comprises 25 tournaments across 24 esports titles. Some of the best-known games on PC, console, and mobile platforms will be represented in this list.

VALORANTCounter-Strike 2Dota 2
League of LegendsPUBG MOBILEPUBG: Battlegrounds
FortniteApex LegendsRocket League
EA SPORTS FC 26Call of Duty: Black Ops 7Call of Duty: Warzone
ChessTekken 8Street Fighter 6
Honor of KingsMobile Legends: Bang BangOverwatch 2
Rainbow Six Siege XTeamfight TacticsFree Fire
CrossfireFatal Fury: City of the WolvesTrackmania

The 2026 Esports World Cup will be widely available on TV and online platforms. Viewers from more than 160 countries can follow the tournament on television and the Internet. Coverage will be available in more than 40 languages worldwide, and over 100 broadcasting partners will air the tournament. There will be over 7,000 hours of live coverage and 5,000 official co-streamers.

#Esports #World #Cup #Opens #PariseSports

Like it or not, data centers are now intrinsic to our modern lives, supporting not just the AI boom but healthcare, banking, government services, and other essential sectors. Reliable data center operation depends on effective cooling, which is already a major challenge as many methods require huge inputs of water or energy. To make matters worse, new research suggests that one of our cheapest, most efficient cooling strategies could stop working in a warmer world.

The findings, published Monday in the journal Scientific Reports, show that rising temperatures and humidity levels threaten the viability of direct air free cooling, an energy-efficient, waterless technique that pulls outside air in to cool data center servers. Over the past 45 years, weather conditions that limit direct air cooling have become significantly more common, particularly across the tropics and the southeastern United States, according to the study. As the global temperature continues to rise, this problem is only going to get worse.

“We found that periods of time when temperature and humidity exceed recommended operating thresholds for direct air free cooling are becoming more frequent and lasting longer in many regions,” lead author Christina Karamperidou, a professor of atmospheric sciences professor at the University of Hawaii at Mānoa, said in a statement. “This will reduce the availability of air free cooling for a growing number of data centers globally.”

Climate-driven cooling constraints

For direct air free cooling, the American Society of Heating, Refrigerating and Air-Conditioning Engineers recommends keeping the air entering a data center between 64 and 81 degrees Fahrenheit (18 and 27 degrees Celsius), with 10% to 70% relative humidity and a dew point below 59 degrees F (15 degrees C). Air that is hotter and more humid than this won’t cool the servers effectively and could corrode metal components.

To investigate how this cooling method will function in a warmer, wetter world, Karamperidou and her colleagues used a combination of high-resolution hourly weather observations, climate model simulations, and global records of data center locations. With this data, they evaluated how often environmental conditions exceeded recommended operating limits for direct air free cooling over the past 45 years and in future climate scenarios.

The researchers found that the prevalence of weather conditions that limit direct air free cooling has increased significantly in recent decades. Even regions that have only seen modest long-term increases in heat and humidity are experiencing longer daily exceedance events, and the share of data centers exposed to conditions that limit direct air free cooling availability for at least one quarter of the year is rising.

Interestingly, the findings suggest that the hottest, most humid days are intensifying faster than average days, indicating that environmental stress on direct air free cooling systems is become more and more concentrated in rare, highly consequential events.

“From an operational perspective, those worst-day conditions often drive contingency planning, system overrides, redundancy requirements, and reliability decisions,” Karamperidou said. “This suggests that infrastructure planning may need to account not only for average environmental conditions but also for how the most stressful days are changing over time.”

By 2050, the number of hours that exceed temperature and humidity limits for direct air free cooling is protected to increase under high greenhouse gas emissions scenarios, according to the researchers. In most regions globally, the average number of hours per day during which this cooling strategy is constrained increases by more than two hours per day, the findings show.

A troubling feedback loop

While this study focuses on how weather can influence data centers, it’s important to remember that data centers can influence local weather too. These facilities dissipate a lot of heat, and research has shown that they can actually create heat islands within a 6-mile radius of themselves.

Karamperidou and her colleagues did not account for this effect, so the direct air free cooling constraints they identified may be conservative, they write in their report. Still, they emphasize that their findings do not mean that this cooling strategy is necessarily infeasible in warm, humid regions. Rather, the study shows that the window of feasibility for direct air free cooling is narrowing due to climate change.

“Alternative strategies—including indirect evaporative cooling, liquid cooling, and hybrid architectures—can partially offset these constraints, albeit with distinct trade-offs in water use, system complexity, and operational design,” the researchers write.

Indeed, as one of the simplest, cheapest, and most efficient cooling strategies becomes increasingly unreliable, data center operators may be forced to turn to more energy- and water-intensive methods. This, in turn, could put added strain on electric grids and water resources that are themselves strained by climate change. Adapting data centers to a warming world without exacerbating the impacts of rising global temperatures will require innovative solutions.

#Cheapest #Cool #Data #Centers #Wont #Work #Warmer #WorldAI,data centers,extreme heat,Global warming">The Cheapest Way to Cool Data Centers Won’t Work in a Warmer World 
                Like it or not, data centers are now intrinsic to our modern lives, supporting not just the AI boom but healthcare, banking, government services, and other essential sectors. Reliable data center operation depends on effective cooling, which is already a major challenge as many methods require huge inputs of water or energy. To make matters worse, new research suggests that one of our cheapest, most efficient cooling strategies could stop working in a warmer world. The findings, published Monday in the journal Scientific Reports, show that rising temperatures and humidity levels threaten the viability of direct air free cooling, an energy-efficient, waterless technique that pulls outside air in to cool data center servers. Over the past 45 years, weather conditions that limit direct air cooling have become significantly more common, particularly across the tropics and the southeastern United States, according to the study. As the global temperature continues to rise, this problem is only going to get worse. “We found that periods of time when temperature and humidity exceed recommended operating thresholds for direct air free cooling are becoming more frequent and lasting longer in many regions,” lead author Christina Karamperidou, a professor of atmospheric sciences professor at the University of Hawaii at Mānoa, said in a statement. “This will reduce the availability of air free cooling for a growing number of data centers globally.”

 Climate-driven cooling constraints For direct air free cooling, the American Society of Heating, Refrigerating and Air-Conditioning Engineers recommends keeping the air entering a data center between 64 and 81 degrees Fahrenheit (18 and 27 degrees Celsius), with 10% to 70% relative humidity and a dew point below 59 degrees F (15 degrees C). Air that is hotter and more humid than this won’t cool the servers effectively and could corrode metal components.

 To investigate how this cooling method will function in a warmer, wetter world, Karamperidou and her colleagues used a combination of high-resolution hourly weather observations, climate model simulations, and global records of data center locations. With this data, they evaluated how often environmental conditions exceeded recommended operating limits for direct air free cooling over the past 45 years and in future climate scenarios. The researchers found that the prevalence of weather conditions that limit direct air free cooling has increased significantly in recent decades. Even regions that have only seen modest long-term increases in heat and humidity are experiencing longer daily exceedance events, and the share of data centers exposed to conditions that limit direct air free cooling availability for at least one quarter of the year is rising.

 Interestingly, the findings suggest that the hottest, most humid days are intensifying faster than average days, indicating that environmental stress on direct air free cooling systems is become more and more concentrated in rare, highly consequential events. “From an operational perspective, those worst-day conditions often drive contingency planning, system overrides, redundancy requirements, and reliability decisions,” Karamperidou said. “This suggests that infrastructure planning may need to account not only for average environmental conditions but also for how the most stressful days are changing over time.” By 2050, the number of hours that exceed temperature and humidity limits for direct air free cooling is protected to increase under high greenhouse gas emissions scenarios, according to the researchers. In most regions globally, the average number of hours per day during which this cooling strategy is constrained increases by more than two hours per day, the findings show.

 A troubling feedback loop While this study focuses on how weather can influence data centers, it’s important to remember that data centers can influence local weather too. These facilities dissipate a lot of heat, and research has shown that they can actually create heat islands within a 6-mile radius of themselves. Karamperidou and her colleagues did not account for this effect, so the direct air free cooling constraints they identified may be conservative, they write in their report. Still, they emphasize that their findings do not mean that this cooling strategy is necessarily infeasible in warm, humid regions. Rather, the study shows that the window of feasibility for direct air free cooling is narrowing due to climate change.

 “Alternative strategies—including indirect evaporative cooling, liquid cooling, and hybrid architectures—can partially offset these constraints, albeit with distinct trade-offs in water use, system complexity, and operational design,” the researchers write. Indeed, as one of the simplest, cheapest, and most efficient cooling strategies becomes increasingly unreliable, data center operators may be forced to turn to more energy- and water-intensive methods. This, in turn, could put added strain on electric grids and water resources that are themselves strained by climate change. Adapting data centers to a warming world without exacerbating the impacts of rising global temperatures will require innovative solutions.      #Cheapest #Cool #Data #Centers #Wont #Work #Warmer #WorldAI,data centers,extreme heat,Global warming

AI boom but healthcare, banking, government services, and other essential sectors. Reliable data center operation depends on effective cooling, which is already a major challenge as many methods require huge inputs of water or energy. To make matters worse, new research suggests that one of our cheapest, most efficient cooling strategies could stop working in a warmer world.

The findings, published Monday in the journal Scientific Reports, show that rising temperatures and humidity levels threaten the viability of direct air free cooling, an energy-efficient, waterless technique that pulls outside air in to cool data center servers. Over the past 45 years, weather conditions that limit direct air cooling have become significantly more common, particularly across the tropics and the southeastern United States, according to the study. As the global temperature continues to rise, this problem is only going to get worse.

“We found that periods of time when temperature and humidity exceed recommended operating thresholds for direct air free cooling are becoming more frequent and lasting longer in many regions,” lead author Christina Karamperidou, a professor of atmospheric sciences professor at the University of Hawaii at Mānoa, said in a statement. “This will reduce the availability of air free cooling for a growing number of data centers globally.”

Climate-driven cooling constraints

For direct air free cooling, the American Society of Heating, Refrigerating and Air-Conditioning Engineers recommends keeping the air entering a data center between 64 and 81 degrees Fahrenheit (18 and 27 degrees Celsius), with 10% to 70% relative humidity and a dew point below 59 degrees F (15 degrees C). Air that is hotter and more humid than this won’t cool the servers effectively and could corrode metal components.

To investigate how this cooling method will function in a warmer, wetter world, Karamperidou and her colleagues used a combination of high-resolution hourly weather observations, climate model simulations, and global records of data center locations. With this data, they evaluated how often environmental conditions exceeded recommended operating limits for direct air free cooling over the past 45 years and in future climate scenarios.

The researchers found that the prevalence of weather conditions that limit direct air free cooling has increased significantly in recent decades. Even regions that have only seen modest long-term increases in heat and humidity are experiencing longer daily exceedance events, and the share of data centers exposed to conditions that limit direct air free cooling availability for at least one quarter of the year is rising.

Interestingly, the findings suggest that the hottest, most humid days are intensifying faster than average days, indicating that environmental stress on direct air free cooling systems is become more and more concentrated in rare, highly consequential events.

“From an operational perspective, those worst-day conditions often drive contingency planning, system overrides, redundancy requirements, and reliability decisions,” Karamperidou said. “This suggests that infrastructure planning may need to account not only for average environmental conditions but also for how the most stressful days are changing over time.”

By 2050, the number of hours that exceed temperature and humidity limits for direct air free cooling is protected to increase under high greenhouse gas emissions scenarios, according to the researchers. In most regions globally, the average number of hours per day during which this cooling strategy is constrained increases by more than two hours per day, the findings show.

A troubling feedback loop

While this study focuses on how weather can influence data centers, it’s important to remember that data centers can influence local weather too. These facilities dissipate a lot of heat, and research has shown that they can actually create heat islands within a 6-mile radius of themselves.

Karamperidou and her colleagues did not account for this effect, so the direct air free cooling constraints they identified may be conservative, they write in their report. Still, they emphasize that their findings do not mean that this cooling strategy is necessarily infeasible in warm, humid regions. Rather, the study shows that the window of feasibility for direct air free cooling is narrowing due to climate change.

“Alternative strategies—including indirect evaporative cooling, liquid cooling, and hybrid architectures—can partially offset these constraints, albeit with distinct trade-offs in water use, system complexity, and operational design,” the researchers write.

Indeed, as one of the simplest, cheapest, and most efficient cooling strategies becomes increasingly unreliable, data center operators may be forced to turn to more energy- and water-intensive methods. This, in turn, could put added strain on electric grids and water resources that are themselves strained by climate change. Adapting data centers to a warming world without exacerbating the impacts of rising global temperatures will require innovative solutions.

#Cheapest #Cool #Data #Centers #Wont #Work #Warmer #WorldAI,data centers,extreme heat,Global warming">The Cheapest Way to Cool Data Centers Won’t Work in a Warmer World The Cheapest Way to Cool Data Centers Won’t Work in a Warmer World 
                Like it or not, data centers are now intrinsic to our modern lives, supporting not just the AI boom but healthcare, banking, government services, and other essential sectors. Reliable data center operation depends on effective cooling, which is already a major challenge as many methods require huge inputs of water or energy. To make matters worse, new research suggests that one of our cheapest, most efficient cooling strategies could stop working in a warmer world. The findings, published Monday in the journal Scientific Reports, show that rising temperatures and humidity levels threaten the viability of direct air free cooling, an energy-efficient, waterless technique that pulls outside air in to cool data center servers. Over the past 45 years, weather conditions that limit direct air cooling have become significantly more common, particularly across the tropics and the southeastern United States, according to the study. As the global temperature continues to rise, this problem is only going to get worse. “We found that periods of time when temperature and humidity exceed recommended operating thresholds for direct air free cooling are becoming more frequent and lasting longer in many regions,” lead author Christina Karamperidou, a professor of atmospheric sciences professor at the University of Hawaii at Mānoa, said in a statement. “This will reduce the availability of air free cooling for a growing number of data centers globally.”

 Climate-driven cooling constraints For direct air free cooling, the American Society of Heating, Refrigerating and Air-Conditioning Engineers recommends keeping the air entering a data center between 64 and 81 degrees Fahrenheit (18 and 27 degrees Celsius), with 10% to 70% relative humidity and a dew point below 59 degrees F (15 degrees C). Air that is hotter and more humid than this won’t cool the servers effectively and could corrode metal components.

 To investigate how this cooling method will function in a warmer, wetter world, Karamperidou and her colleagues used a combination of high-resolution hourly weather observations, climate model simulations, and global records of data center locations. With this data, they evaluated how often environmental conditions exceeded recommended operating limits for direct air free cooling over the past 45 years and in future climate scenarios. The researchers found that the prevalence of weather conditions that limit direct air free cooling has increased significantly in recent decades. Even regions that have only seen modest long-term increases in heat and humidity are experiencing longer daily exceedance events, and the share of data centers exposed to conditions that limit direct air free cooling availability for at least one quarter of the year is rising.

 Interestingly, the findings suggest that the hottest, most humid days are intensifying faster than average days, indicating that environmental stress on direct air free cooling systems is become more and more concentrated in rare, highly consequential events. “From an operational perspective, those worst-day conditions often drive contingency planning, system overrides, redundancy requirements, and reliability decisions,” Karamperidou said. “This suggests that infrastructure planning may need to account not only for average environmental conditions but also for how the most stressful days are changing over time.” By 2050, the number of hours that exceed temperature and humidity limits for direct air free cooling is protected to increase under high greenhouse gas emissions scenarios, according to the researchers. In most regions globally, the average number of hours per day during which this cooling strategy is constrained increases by more than two hours per day, the findings show.

 A troubling feedback loop While this study focuses on how weather can influence data centers, it’s important to remember that data centers can influence local weather too. These facilities dissipate a lot of heat, and research has shown that they can actually create heat islands within a 6-mile radius of themselves. Karamperidou and her colleagues did not account for this effect, so the direct air free cooling constraints they identified may be conservative, they write in their report. Still, they emphasize that their findings do not mean that this cooling strategy is necessarily infeasible in warm, humid regions. Rather, the study shows that the window of feasibility for direct air free cooling is narrowing due to climate change.

 “Alternative strategies—including indirect evaporative cooling, liquid cooling, and hybrid architectures—can partially offset these constraints, albeit with distinct trade-offs in water use, system complexity, and operational design,” the researchers write. Indeed, as one of the simplest, cheapest, and most efficient cooling strategies becomes increasingly unreliable, data center operators may be forced to turn to more energy- and water-intensive methods. This, in turn, could put added strain on electric grids and water resources that are themselves strained by climate change. Adapting data centers to a warming world without exacerbating the impacts of rising global temperatures will require innovative solutions.      #Cheapest #Cool #Data #Centers #Wont #Work #Warmer #WorldAI,data centers,extreme heat,Global warming

Like it or not, data centers are now intrinsic to our modern lives, supporting not just the AI boom but healthcare, banking, government services, and other essential sectors. Reliable data center operation depends on effective cooling, which is already a major challenge as many methods require huge inputs of water or energy. To make matters worse, new research suggests that one of our cheapest, most efficient cooling strategies could stop working in a warmer world.

The findings, published Monday in the journal Scientific Reports, show that rising temperatures and humidity levels threaten the viability of direct air free cooling, an energy-efficient, waterless technique that pulls outside air in to cool data center servers. Over the past 45 years, weather conditions that limit direct air cooling have become significantly more common, particularly across the tropics and the southeastern United States, according to the study. As the global temperature continues to rise, this problem is only going to get worse.

“We found that periods of time when temperature and humidity exceed recommended operating thresholds for direct air free cooling are becoming more frequent and lasting longer in many regions,” lead author Christina Karamperidou, a professor of atmospheric sciences professor at the University of Hawaii at Mānoa, said in a statement. “This will reduce the availability of air free cooling for a growing number of data centers globally.”

Climate-driven cooling constraints

For direct air free cooling, the American Society of Heating, Refrigerating and Air-Conditioning Engineers recommends keeping the air entering a data center between 64 and 81 degrees Fahrenheit (18 and 27 degrees Celsius), with 10% to 70% relative humidity and a dew point below 59 degrees F (15 degrees C). Air that is hotter and more humid than this won’t cool the servers effectively and could corrode metal components.

To investigate how this cooling method will function in a warmer, wetter world, Karamperidou and her colleagues used a combination of high-resolution hourly weather observations, climate model simulations, and global records of data center locations. With this data, they evaluated how often environmental conditions exceeded recommended operating limits for direct air free cooling over the past 45 years and in future climate scenarios.

The researchers found that the prevalence of weather conditions that limit direct air free cooling has increased significantly in recent decades. Even regions that have only seen modest long-term increases in heat and humidity are experiencing longer daily exceedance events, and the share of data centers exposed to conditions that limit direct air free cooling availability for at least one quarter of the year is rising.

Interestingly, the findings suggest that the hottest, most humid days are intensifying faster than average days, indicating that environmental stress on direct air free cooling systems is become more and more concentrated in rare, highly consequential events.

“From an operational perspective, those worst-day conditions often drive contingency planning, system overrides, redundancy requirements, and reliability decisions,” Karamperidou said. “This suggests that infrastructure planning may need to account not only for average environmental conditions but also for how the most stressful days are changing over time.”

By 2050, the number of hours that exceed temperature and humidity limits for direct air free cooling is protected to increase under high greenhouse gas emissions scenarios, according to the researchers. In most regions globally, the average number of hours per day during which this cooling strategy is constrained increases by more than two hours per day, the findings show.

A troubling feedback loop

While this study focuses on how weather can influence data centers, it’s important to remember that data centers can influence local weather too. These facilities dissipate a lot of heat, and research has shown that they can actually create heat islands within a 6-mile radius of themselves.

Karamperidou and her colleagues did not account for this effect, so the direct air free cooling constraints they identified may be conservative, they write in their report. Still, they emphasize that their findings do not mean that this cooling strategy is necessarily infeasible in warm, humid regions. Rather, the study shows that the window of feasibility for direct air free cooling is narrowing due to climate change.

“Alternative strategies—including indirect evaporative cooling, liquid cooling, and hybrid architectures—can partially offset these constraints, albeit with distinct trade-offs in water use, system complexity, and operational design,” the researchers write.

Indeed, as one of the simplest, cheapest, and most efficient cooling strategies becomes increasingly unreliable, data center operators may be forced to turn to more energy- and water-intensive methods. This, in turn, could put added strain on electric grids and water resources that are themselves strained by climate change. Adapting data centers to a warming world without exacerbating the impacts of rising global temperatures will require innovative solutions.

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