AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost | TechCrunch
Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies.
The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations.
As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.”
TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution.
However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues.
Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket
The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said.
Rocket’s subscription plans range from $25 per month for building applications to $250 for strategy and research capabilities, and up to $350 for the full platform, including competitive intelligence.
Techcrunch event
San Francisco, CA|October 13-15, 2026
The $250 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work.
Rocket raised a $15 million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~$4,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses.
Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto.
Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies.
The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations.
As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.”
TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution.
However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues.
Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket
The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said.
Rocket’s subscription plans range from $25 per month for building applications to $250 for strategy and research capabilities, and up to $350 for the full platform, including competitive intelligence.
Techcrunch event
San Francisco, CA | October 13-15, 2026
The $250 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work.
Rocket raised a $15 million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~$4,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses.
Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto.
The lighthearted, kid-friendly comics couldn’t be more different from Watterson’s darker, adult-themed The Mysteries, which brought him out of retirement with its 2023 launch.
If you’re thinking of getting dad a book, but aren’t sure Calvin and Hobbes is the right pick, there are some good deals happening on gorgeous hardcover versions of The Lord of the Rings and other tales in the franchise. The deluxe slipcase hardcover version of The Lord of the Rings that includes illustrations by the author J.R.R. Tolkien himself is $105.14 at Amazon, its lowest price in about a year.
He can go further back in the lore with Silmarillion, the prequel to The Hobbit and to The Lord of the Rings. It, too, is illustrated, comes in a bold hardcover, and is down to its lowest price in a while. The book costs $30.50 at Amazon, while the slipcase hardcover version of The Hobbit that contains illustrations is $81.41.
The lighthearted, kid-friendly comics couldn’t be more different from Watterson’s darker, adult-themed The Mysteries, which brought him out of retirement with its 2023 launch.
If you’re thinking of getting dad a book, but aren’t sure Calvin and Hobbes is the right pick, there are some good deals happening on gorgeous hardcover versions of The Lord of the Rings and other tales in the franchise. The deluxe slipcase hardcover version of The Lord of the Rings that includes illustrations by the author J.R.R. Tolkien himself is $105.14 at Amazon, its lowest price in about a year.
He can go further back in the lore with Silmarillion, the prequel to The Hobbit and to The Lord of the Rings. It, too, is illustrated, comes in a bold hardcover, and is down to its lowest price in a while. The book costs $30.50 at Amazon, while the slipcase hardcover version of The Hobbit that contains illustrations is $81.41.
#Complete #Calvin #Hobbes #great #lastminute #Fathers #Day #giftDeals,Gadgets,Verge Shopping">The Complete Calvin and Hobbes is a great last-minute Father’s Day gift
Father’s Day is nearly here. Hopefully, you already got a gift for dads you care about, but if not, here’s a quick, easy recommendation for anyone who enjoys a good comic strip. The Complete Calvin and Hobbes contains every one of Bill Watterson’s beloved strips made during the comic’s ten-year run from 1985 through 1995, packed in three deluxe hardcover books, for $89.48 at Amazon when you check the on-page coupon. The set originally sold for $225, but it’s often available for around $130. This is the best price I’ve seen it sell for.
The lighthearted, kid-friendly comics couldn’t be more different from Watterson’s darker, adult-themed The Mysteries, which brought him out of retirement with its 2023 launch.
If you’re thinking of getting dad a book, but aren’t sure Calvin and Hobbes is the right pick, there are some good deals happening on gorgeous hardcover versions of The Lord of the Rings and other tales in the franchise. The deluxe slipcase hardcover version of The Lord of the Rings that includes illustrations by the author J.R.R. Tolkien himself is $105.14 at Amazon, its lowest price in about a year.
He can go further back in the lore with Silmarillion, the prequel to The Hobbit and to The Lord of the Rings. It, too, is illustrated, comes in a bold hardcover, and is down to its lowest price in a while. The book costs $30.50 at Amazon, while the slipcase hardcover version of The Hobbit that contains illustrations is $81.41.
Then on Friday, the Trump administration renewed its war on the model maker by sending a letter demanding it ban non-Americans, including Anthropic’s employees, from accessing its state-of-the-art models: the limited-release Mythos 5 and the more guarded version of Mythos released to the public three days earlier, called Fable 5.
This essentially forced Anthropic to pull its latest all-powerful model from the market altogether.
Although the White House invoked an obscure export control directive when ordering the ban, the exact cause remains unclear. The chatter was that hackers easily bypassed Fable 5’s guardrails, which were intended to prevent access to Mythos’ capabilities. That model is so good at finding security flaws in software code that Anthropic itself marketed it as dangerous and restricted its public release.
This new drama comes after Anthropic famously refused to allow the government to use its models for mass surveillance of Americans and fully autonomous weapons. As a result, in March, the Trump administration declared the company a supply-chain risk.
That didn’t deter Anthropic’s sales to businesses. Quite the opposite, Ramp’s data shows. Ironically, this latest feud with the Trump administration, which also appears to validate the hubbub over Mythos’ mythological power, may help rather than hurt Anthropic, according to Ramp’s lead economist, Ara Kharazian. Kharazian is the person who compiled the business-spending AI data.
“If anything, it’ll probably boost them,” Kharazian told TechCrunch. “Anthropic’s best month on record, as far as business adoption, was the month that the Department of Defense labeled them a supply-chain risk. There’s a lot of aura that comes with your model specifically being named too dangerous to use.”
Ramp’s data isn’t granular enough for us to see how much of a financial hit the company will take by pulling Mythos and Fable 5 off the market.
Still the data, from more than 70,000 businesses that use its platform, shows that customers heavily use Anthropic’s Opus models and that business use has been growing.
For instance, Ramp reported that Anthropic’s share of AI subscriptions paid for by businesses rose 2.5 percentage points in May to 41%. This compares to OpenAI, which commanded 39.5% of AI subscriptions by its customers, essentially flat from the prior month. (OpenAI still greatly leads Anthropic in overall consumer usage, according to new data from Sensor Tower.)
Beyond subscriptions, the vast majority of what companies spend money on is API calls to the model, which cover token use for activities like coding. Anthropic’s Claude Code has a strong reputation as a powerful AI coding tool.
Ramp can’t always see from the spending data which models most businesses are using. When it can see the model details — in about one-third of transactions — businesses are mostly spending on various flavors of Claude Opus, particularly the later versions. Opus is the model that preceded Mythos and is still openly available.
Mythos had not been on the market for that long, having been released to limited users as of April. And Fable 5 was shut down after a few days.
While we can’t predict how this latest drama with the White House will impact Anthropic’s ability to go public as it hoped to (public-market investors tend to be wary of companies embroiled in controversies with the government), the numbers indicate that Anthropic’s available models are more popular with businesses than ever before.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
Then on Friday, the Trump administration renewed its war on the model maker by sending a letter demanding it ban non-Americans, including Anthropic’s employees, from accessing its state-of-the-art models: the limited-release Mythos 5 and the more guarded version of Mythos released to the public three days earlier, called Fable 5.
This essentially forced Anthropic to pull its latest all-powerful model from the market altogether.
Although the White House invoked an obscure export control directive when ordering the ban, the exact cause remains unclear. The chatter was that hackers easily bypassed Fable 5’s guardrails, which were intended to prevent access to Mythos’ capabilities. That model is so good at finding security flaws in software code that Anthropic itself marketed it as dangerous and restricted its public release.
This new drama comes after Anthropic famously refused to allow the government to use its models for mass surveillance of Americans and fully autonomous weapons. As a result, in March, the Trump administration declared the company a supply-chain risk.
That didn’t deter Anthropic’s sales to businesses. Quite the opposite, Ramp’s data shows. Ironically, this latest feud with the Trump administration, which also appears to validate the hubbub over Mythos’ mythological power, may help rather than hurt Anthropic, according to Ramp’s lead economist, Ara Kharazian. Kharazian is the person who compiled the business-spending AI data.
“If anything, it’ll probably boost them,” Kharazian told TechCrunch. “Anthropic’s best month on record, as far as business adoption, was the month that the Department of Defense labeled them a supply-chain risk. There’s a lot of aura that comes with your model specifically being named too dangerous to use.”
Ramp’s data isn’t granular enough for us to see how much of a financial hit the company will take by pulling Mythos and Fable 5 off the market.
Still the data, from more than 70,000 businesses that use its platform, shows that customers heavily use Anthropic’s Opus models and that business use has been growing.
For instance, Ramp reported that Anthropic’s share of AI subscriptions paid for by businesses rose 2.5 percentage points in May to 41%. This compares to OpenAI, which commanded 39.5% of AI subscriptions by its customers, essentially flat from the prior month. (OpenAI still greatly leads Anthropic in overall consumer usage, according to new data from Sensor Tower.)
Beyond subscriptions, the vast majority of what companies spend money on is API calls to the model, which cover token use for activities like coding. Anthropic’s Claude Code has a strong reputation as a powerful AI coding tool.
Ramp can’t always see from the spending data which models most businesses are using. When it can see the model details — in about one-third of transactions — businesses are mostly spending on various flavors of Claude Opus, particularly the later versions. Opus is the model that preceded Mythos and is still openly available.
Mythos had not been on the market for that long, having been released to limited users as of April. And Fable 5 was shut down after a few days.
While we can’t predict how this latest drama with the White House will impact Anthropic’s ability to go public as it hoped to (public-market investors tend to be wary of companies embroiled in controversies with the government), the numbers indicate that Anthropic’s available models are more popular with businesses than ever before.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
#Anthropics #latest #feud #Trump #admin #sales #data #suggests #TechCrunchAnthropic,Fable 5,Mythos,Ramp">Anthropic’s latest feud with the Trump admin may actually help it, sales data suggests | TechCrunch
Anthropic is having a month.
The AI lab finished May by surpassing OpenAI in market share of business spending for the first time, Ramp just revealed. It raised $65 billion at a $965 billion valuation (also besting OpenAI) at the end of May, then waltzed into June by filing confidential paperwork for an IPO, reportedly on the strength of its first-ever profitable quarter.
Then on Friday, the Trump administration renewed its war on the model maker by sending a letter demanding it ban non-Americans, including Anthropic’s employees, from accessing its state-of-the-art models: the limited-release Mythos 5 and the more guarded version of Mythos released to the public three days earlier, called Fable 5.
This essentially forced Anthropic to pull its latest all-powerful model from the market altogether.
Although the White House invoked an obscure export control directive when ordering the ban, the exact cause remains unclear. The chatter was that hackers easily bypassed Fable 5’s guardrails, which were intended to prevent access to Mythos’ capabilities. That model is so good at finding security flaws in software code that Anthropic itself marketed it as dangerous and restricted its public release.
This new drama comes after Anthropic famously refused to allow the government to use its models for mass surveillance of Americans and fully autonomous weapons. As a result, in March, the Trump administration declared the company a supply-chain risk.
That didn’t deter Anthropic’s sales to businesses. Quite the opposite, Ramp’s data shows. Ironically, this latest feud with the Trump administration, which also appears to validate the hubbub over Mythos’ mythological power, may help rather than hurt Anthropic, according to Ramp’s lead economist, Ara Kharazian. Kharazian is the person who compiled the business-spending AI data.
“If anything, it’ll probably boost them,” Kharazian told TechCrunch. “Anthropic’s best month on record, as far as business adoption, was the month that the Department of Defense labeled them a supply-chain risk. There’s a lot of aura that comes with your model specifically being named too dangerous to use.”
Ramp’s data isn’t granular enough for us to see how much of a financial hit the company will take by pulling Mythos and Fable 5 off the market.
Still the data, from more than 70,000 businesses that use its platform, shows that customers heavily use Anthropic’s Opus models and that business use has been growing.
For instance, Ramp reported that Anthropic’s share of AI subscriptions paid for by businesses rose 2.5 percentage points in May to 41%. This compares to OpenAI, which commanded 39.5% of AI subscriptions by its customers, essentially flat from the prior month. (OpenAI still greatly leads Anthropic in overall consumer usage, according to new data from Sensor Tower.)
Beyond subscriptions, the vast majority of what companies spend money on is API calls to the model, which cover token use for activities like coding. Anthropic’s Claude Code has a strong reputation as a powerful AI coding tool.
Ramp can’t always see from the spending data which models most businesses are using. When it can see the model details — in about one-third of transactions — businesses are mostly spending on various flavors of Claude Opus, particularly the later versions. Opus is the model that preceded Mythos and is still openly available.
Mythos had not been on the market for that long, having been released to limited users as of April. And Fable 5 was shut down after a few days.
While we can’t predict how this latest drama with the White House will impact Anthropic’s ability to go public as it hoped to (public-market investors tend to be wary of companies embroiled in controversies with the government), the numbers indicate that Anthropic’s available models are more popular with businesses than ever before.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
A well-functioning network can save hours of work, ensure data accuracy, and reduce gaps that slow down important projects. ProxyWing’s residential proxy network is a good option if you want a solution with flexible plans, reliable performance, and extensive coverage. ProxyWing has plans for people with a range of needs and budgets, such as marketers who want to keep an eye on their competitors, researchers who want to collect location-specific data, or marketers who want to monitor their own local search rankings. Look more closely at your options and see how the right residential proxy plan can help you learn more, get more done, and feel more confident about your choices.
Wrap Up
These days, the internet is becoming increasingly tailored to each person’s location. In different parts of the world, search results, ads, prices, information, and user experiences can vary widely. It is very important for marketers and academics to understand these differences.
The ProxyWing Residential Proxy provides access to a large residential IP network configured to deliver location-based visibility. It’s useful in many situations because it can target people by location, adapt to different session types, integrate with many systems, and consistently deliver results.
Whether you are monitoring SEO performance, advertising campaigns, customer behavior, academic research, or gathering data on a specific area, residential proxies can provide the information you need to make better decisions.
Based on our review, ProxyWing offers the key features researchers and marketers need, and its setup process is easy enough for both new and experienced users. It is a useful and effective residential proxy option for professionals who need location-specific information.
A well-functioning network can save hours of work, ensure data accuracy, and reduce gaps that slow down important projects. ProxyWing’s residential proxy network is a good option if you want a solution with flexible plans, reliable performance, and extensive coverage. ProxyWing has plans for people with a range of needs and budgets, such as marketers who want to keep an eye on their competitors, researchers who want to collect location-specific data, or marketers who want to monitor their own local search rankings. Look more closely at your options and see how the right residential proxy plan can help you learn more, get more done, and feel more confident about your choices.
Wrap Up
These days, the internet is becoming increasingly tailored to each person’s location. In different parts of the world, search results, ads, prices, information, and user experiences can vary widely. It is very important for marketers and academics to understand these differences.
The ProxyWing Residential Proxy provides access to a large residential IP network configured to deliver location-based visibility. It’s useful in many situations because it can target people by location, adapt to different session types, integrate with many systems, and consistently deliver results.
Whether you are monitoring SEO performance, advertising campaigns, customer behavior, academic research, or gathering data on a specific area, residential proxies can provide the information you need to make better decisions.
Based on our review, ProxyWing offers the key features researchers and marketers need, and its setup process is easy enough for both new and experienced users. It is a useful and effective residential proxy option for professionals who need location-specific information.
#ProxyWing #Residential #Proxy #Practical #Review #Marketers #ResearchersProxy">ProxyWing Residential Proxy: A Practical Review for Marketers and Researchers
Many websites will show you different prices, contents, ads, and search results depending on where you are. When marketers and academics see only one version of the internet, they might miss important information and draw the wrong conclusions.
Now is the time when residential proxies are useful. You can see websites from various places and get a better idea of what people all over the world see by routing internet data through real residential IP addresses.
What ProxyWing Offers Beyond Standard Residential Plans
One thing many residential proxy providers do is provide access to IP addresses. In a broader sense, ProxyWing is building a platform to address real-world business and study needs. The big residential IP pool is one of the best things about it. When a network is bigger, people can connect to more unique IP addresses from different places. This makes it easier to access location-sensitive information and reduces the number of restrictions that come with it.
One more benefit is that sessions can be changed. For some projects, IP addresses need to change all the time. Others need a connection that remains stable for longer. ProxyWing lets users choose between rotating sessions and sticky sessions, so they can use the feature that best fits their workflow.
Real Use Cases We Tested for Marketers
Often, marketing professionals need accurate information about the region to make decisions. We looked at several real-world examples to assess how well ProxyWing works in an everyday marketing environment.
1. Local Search Engine Result Tracking
In different towns and countries, we looked at how search results looked. With the residential IPs, it was easier to show correct localized search results.
2. Watching the prices of competitors
Marketing teams often keep an eye on their competitors. Location-specific pricing research was possible thanks to the network, which didn’t cause many problems.
3. Verification of Ad
We looked at different places or locations to see if online ads were showing up properly. Proxy servers let us see ads as people in our area would.
4. SEO Campaign Analysis
We looked at search results from several different areas. Results were more accurate at reflecting local search conditions than standard connections.
5. Tracking Affiliate Campaigns
Affiliate marketers must verify landing pages and tracking cnnections. Residential IPs offered dependable insights across various regions.
Real Use Cases We Tested for Researchers
Researchers often need knowledge that is both unbiased and relevant to the area. We put ProxyWing to the test in a number of research-related situations.
1. Getting information from schools
Researchers who are gathering public information from different places could more easily use statistics that are specific to those places.
2. News Monitoring
Headlines in different places are often different. The network lets people see news from an area’s perspective.
3. Studies of consumer behavior
Online behavior researchers could get a better picture of how people in different places interact with localized content.
4. Search Engine Research
Differences in search results across areas could be clearly seen and recorded.
5. Travel Data Collection
Travel prices vary widely depending on where you are, so residential IPs were useful for comparing how prices work across different areas.
6. Monitoring of digital policies
Researchers examining differences in internet rules and content could access web experiences specific to their location.
These examples showed how useful residential IP addresses are for gathering information important to a specific area.
Configuration and Integration Experience
Setting up is one of the things that worries beginners the most. Thanks to ProxyWing, the process is pretty easy to understand.
Users can easily manage their credentials, select locations, and set up sessions on the dashboard thanks to its well-organized layout.
We tested how well the integration worked in several common ways.
Configurations performed in a browser took only minutes to complete. Most users can simply enter proxy credentials and begin routing traffic through the residential network.
Standard proxy integration steps were used to set up automatic tools. The documentation was clear enough to help connect browser automation platforms, scraping tools, and data collection systems.
Common proxy standards will be useful for developers building custom software. Integration didn’t require many changes to the way things were done before.
The choices for managing sessions were especially helpful. Users could choose between rotating and sticky sessions based on the project’s needs.
Performance remained stable throughout extended testing periods, and connection reliability was suitable for ongoing data collection and monitoring.
Overall, the setting process felt easy enough for beginners to handle while still giving advanced users enough options.
Pricing and Plan Selection Guidance
The project’s goals, traffic needs, and projected usage levels will help you choose the best residential proxy plan. Long-term studies may require higher-volume plans so researchers can continue collecting data across multiple sites.
It’s more important to choose a plan based on how much you will actually use it than to pick the biggest package that’s offered. Estimating how much traffic you will use each month can help you make the most cost-effective choice.
A well-functioning network can save hours of work, ensure data accuracy, and reduce gaps that slow down important projects. ProxyWing’s residential proxy network is a good option if you want a solution with flexible plans, reliable performance, and extensive coverage. ProxyWing has plans for people with a range of needs and budgets, such as marketers who want to keep an eye on their competitors, researchers who want to collect location-specific data, or marketers who want to monitor their own local search rankings. Look more closely at your options and see how the right residential proxy plan can help you learn more, get more done, and feel more confident about your choices.
Wrap Up
These days, the internet is becoming increasingly tailored to each person’s location. In different parts of the world, search results, ads, prices, information, and user experiences can vary widely. It is very important for marketers and academics to understand these differences.
The ProxyWing Residential Proxy provides access to a large residential IP network configured to deliver location-based visibility. It’s useful in many situations because it can target people by location, adapt to different session types, integrate with many systems, and consistently deliver results.
Whether you are monitoring SEO performance, advertising campaigns, customer behavior, academic research, or gathering data on a specific area, residential proxies can provide the information you need to make better decisions.
Based on our review, ProxyWing offers the key features researchers and marketers need, and its setup process is easy enough for both new and experienced users. It is a useful and effective residential proxy option for professionals who need location-specific information.
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