Los Angeles Comic Con is next week, and one of its big guests is, apparently, an AI hologram of Marvel Comics legend Stan Lee.
Per the Hollywood Reporter, the hologram will be part of the Stan Lee Experience at LACC. Along with the standard $15-20 experience fee to join the booth, fans can spend money to take selfies with the hologram or have one-on-one conversations with it for three minutes. It was created by Proto Hologram—the company that made an interactive mirror for malls to promote The Conjuring: Last Rites—and virtual production company HyperReal.
Stan Lee Legacy Programs head Bob Sabouni assured the trade that the hologram wouldn’t say anything that isn’t “in line with things [Lee] spoke about in his lifetime, [letting us] build a voice that stays true, not always word for word, but always faithful in spirit, context, and intent.”
Even so, that doesn’t take away from the fact that Stan Lee died in late 2018 months after reports circulated of people in his social circle trying to capitalize on his decades-long success for their own ends in very weird ways. (One source at the time described the whole ordeal as “a fucking mess,” which just says it all.) This can’t help but fall into that territory, compounded by the fact that he can’t say no or even be duped into consenting as he could’ve toward the end of his life—and that’s not getting into the recent controversies and concerns surrounding AI and its relationship to the dead.
In a statement to io9, Chris DeMoulin, CEO of LACC parent company Kamikaze Entertainment, said he previously worked with Lee in the 2010s when LACC had a license deal with Lee’s POW! company, and observed “how much Stan loved interacting with fans, being on panels, telling the Marvel story, and engaging future generations of fans. I met with Bob and pitched him the idea of working to create a hologram representation of Stan, which could faithfully represent how Stan used to interact with fans at cons, including [ours].” The hologram has been in development for “several months,” added DeMoulin, and has been “coming along great” in recent weeks.
“This is all about helping to extend Stran’s legacy — something he himself talked to many of us about when he was alive. […] We know that this hologram isn’t Stan, and can never be perfect. But we think it is fun, authentic, very accurate in terms of how it responds to questions, and gives the fans a look into who Stan was, kind of [like] an IRL documentary. And in that regard, it serves the mission of the Stan Lee Universe team to preserve and extend Stan’s legacy into the future. We invite everyone to come see it for themselves, and after you’ve actually experienced it, we’d love to get your feedback.”
io9 has reached out to LA Comic Con organizers for any additional comments or clarity on the Stan Lee hologram and will update if a response is given. Los Angeles Comic Con runs September 26 to 28.
Update (9/20/2025 @ 2:30 PM ET): This story has been updated with quotes from Kamikaze Entertainment CEO Chris DeMoulin.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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![Exclusive: Redwood Materials lays off 10% in restructuring to chase energy storage business | TechCrunch
Redwood Materials has laid off around 135 employees, or roughly 10% of its workforce, as it restructures to better accommodate its growing energy storage business, TechCrunch has learned.
The cuts come just five months after Redwood cut 5% of its workforce, and three months after it closed a 5 million funding round that boosted the battery recycling company’s valuation to north of billion, as TechCrunch previously reported.
It’s been a difficult time in the battery industry lately. Earlier this month, battery recycler Ascend Elements filed for Chapter 11 bankruptcy protection, citing “insurmountable” financial challenges. Some battery-makers have also restructured or gone out of business as the automotive industry in the U.S. has backed away from its most optimistic and ambitious plans to transition to electric vehicles.
But Redwood Materials founder and CEO JB Straubel told employees that this new round of cuts is not a sign that the company is heading down the same path.
“Redwood today is the strongest it’s ever been,” Straubel wrote in an email to the workers who weren’t laid off, according to a copy viewed by TechCrunch. “The materials business is well on its way to profitability and has an exciting roadmap ahead.”
Straubel noted that Redwood “continue[s] to dominate the US battery recycling market” but also touted the company’s “great momentum” in its new energy storage business. Redwood has recently announced deals with Crusoe AI and, most recently, electric automaker Rivian to provide recycled batteries that can be used to power those companies’ facilities. The company declined to comment beyond the contents of Straubel’s email.
In his message, Straubel wrote that “parts of the company have expanded faster than needed to support the direction” of Redwood. As a result, he said Redwood is making cuts across multiple divisions, including the engineering and operations organizations, according to an employee who was granted anonymity to discuss the layoffs.
Techcrunch event
San Francisco, CA
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October 13-15, 2026
“We are confident that we can deliver on our critical projects with a smaller team that is more focused,” he wrote. “We have successfully adapted to changes in the market that have bankrupted many of our competitors.”
Straubel went on to write that he is “more excited than ever with our path ahead as we build the most integrated and cost-effective critical materials and energy storage business in the world.”
“This is a self-sustaining business and will continue to make this company more valuable over time. We have the team and the technology to do what no other company can,” he wrote.
Workers who were laid off were told by Redwood’s chief HR officer that the layoffs were made “to sharpen our focus, our work and the size of our teams to support the direction Redwood is going in the future,” according to a copy of her email, which was viewed by TechCrunch.
Employees who were laid off are receiving severance and paid health benefits, according to Straubel’s email, as well as “career transition assistance.”
“I am grateful to the approximately 135 employees who we say goodbye to today — they’ve all contributed to building Redwood,” he wrote.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Exclusive #Redwood #Materials #lays #restructuring #chase #energy #storage #business #TechCrunchBatteries,battery recycling,electric vehicles,EVs,Exclusive,Redwood Materials](https://i1.wp.com/techcrunch.com/wp-content/uploads/2023/09/53200897797_87d290a75e_o.jpg?resize=1200%2C800&ssl=1 "Exclusive: Redwood Materials lays off 10% in restructuring to chase energy storage business | TechCrunch
Redwood Materials has laid off around 135 employees, or roughly 10% of its workforce, as it restructures to better accommodate its growing energy storage business, TechCrunch has learned.
The cuts come just five months after Redwood cut 5% of its workforce, and three months after it closed a 5 million funding round that boosted the battery recycling company’s valuation to north of billion, as TechCrunch previously reported.
It’s been a difficult time in the battery industry lately. Earlier this month, battery recycler Ascend Elements filed for Chapter 11 bankruptcy protection, citing “insurmountable” financial challenges. Some battery-makers have also restructured or gone out of business as the automotive industry in the U.S. has backed away from its most optimistic and ambitious plans to transition to electric vehicles.
But Redwood Materials founder and CEO JB Straubel told employees that this new round of cuts is not a sign that the company is heading down the same path.
“Redwood today is the strongest it’s ever been,” Straubel wrote in an email to the workers who weren’t laid off, according to a copy viewed by TechCrunch. “The materials business is well on its way to profitability and has an exciting roadmap ahead.”
Straubel noted that Redwood “continue[s] to dominate the US battery recycling market” but also touted the company’s “great momentum” in its new energy storage business. Redwood has recently announced deals with Crusoe AI and, most recently, electric automaker Rivian to provide recycled batteries that can be used to power those companies’ facilities. The company declined to comment beyond the contents of Straubel’s email.
In his message, Straubel wrote that “parts of the company have expanded faster than needed to support the direction” of Redwood. As a result, he said Redwood is making cuts across multiple divisions, including the engineering and operations organizations, according to an employee who was granted anonymity to discuss the layoffs.
Techcrunch event
San Francisco, CA
|
October 13-15, 2026
“We are confident that we can deliver on our critical projects with a smaller team that is more focused,” he wrote. “We have successfully adapted to changes in the market that have bankrupted many of our competitors.”
Straubel went on to write that he is “more excited than ever with our path ahead as we build the most integrated and cost-effective critical materials and energy storage business in the world.”
“This is a self-sustaining business and will continue to make this company more valuable over time. We have the team and the technology to do what no other company can,” he wrote.
Workers who were laid off were told by Redwood’s chief HR officer that the layoffs were made “to sharpen our focus, our work and the size of our teams to support the direction Redwood is going in the future,” according to a copy of her email, which was viewed by TechCrunch.
Employees who were laid off are receiving severance and paid health benefits, according to Straubel’s email, as well as “career transition assistance.”
“I am grateful to the approximately 135 employees who we say goodbye to today — they’ve all contributed to building Redwood,” he wrote.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Exclusive #Redwood #Materials #lays #restructuring #chase #energy #storage #business #TechCrunchBatteries,battery recycling,electric vehicles,EVs,Exclusive,Redwood Materials")
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