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Asus ExpertBook B3 Review: Power Packed Business Laptop

Asus ExpertBook B3 Review: Power Packed Business Laptop

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After testing multiple laptops in the ExpertBook series, I have come to really like them, since they take a no-nonsense approach and deliver on every key metric a business professional might need. The newest one out is the Asus ExpertBook B3, which aims to nail the same basics as previous P3 and P1 models, and build on key areas like durability and a new processor series.

I had the opportunity to test out the B3 for a couple of weeks, make it my daily driver to write and review articles while sitting at home, and attending launch events in different cities. This review will share my experience of using the laptop, its pros and cons, and will help you make a wise buying decision.

Asus ExpertBook B3

Hisan Kidwai

Summary

The Asus ExpertBook B3 is a solid workhorse laptop that can tackle everything you throw at it. The laptop has a stealthy look, especially in black. The performance is top of the line, with some gaming capabilities, and the display is decent, too. All this, coupled with an excellent keyboard and trackpad experience, makes the B3 a complete experience.

Design & Hardware

All ExpertBook laptops carry a sophisticated styling, and the same can be said for the B3. The laptop in this new black color, along with the all-aluminum chassis, looks simply lovely, and mimics the stealthy look of the most expensive laptops.

Open the laptop, and you’re greeted with the same premium design, along with a color-matched keyboard deck and a very spacious trackpad. The hinge, like other business laptops, can open to a full 180 degrees, which might be helpful in certain office settings. That said, the finish does attract a lot of fingerprints, which can be difficult to wipe.

At 1.4 kgs and 1.29cm thick, the ExpertBook B3 is portable enough to be carried around everywhere, which was pretty helpful on my recent trip to Delhi. I could easily carry the B3 along with my other gear, and didn’t feel much strain carrying it through the airport.

Image of the front design of the Asus ExpertBook B3

Another key selling point of the B3 is its durability. Asus, in the press briefing, showed a person standing on the laptop without damaging it. And while I couldn’t bring myself to do the same, I did accidentally drop the B3 once, and it escaped without a single scratch. So, if you regularly drop your laptop, the B3 should handle it with ease.

A business laptop needs to be full of the necessary ports, and the ExpertBook B3 definitely is. On the left, there are two Thunderbolt 4 USB-C ports with support for DisplayPort 2.1, a USB 3.2 Gen 1 Type-A port, an HDMI 2.1 port, and a headphone microphone combo jack.

Image of ports on the left hand side
Image of ports on the right hand side

On the right, there is another USB 3.2 Gen 1 Type-A port, along with a MicroSD card slot, an Ethernet port, and a Kensington Lock slot.

Keyboard & Trackpad

Image of the keyboard and trackpad of the Asus ExpertBook B3

A good keyboard is a cornerstone of a business laptop, since most of us would spend our days typing and editing documents. The one on the B3 is pretty fantastic. It has the right amount of travel, the keys feel tactile, and there is satisfying feedback on every click. There wasn’t any flex on the keyboard deck as well.

I’ll give the same praises to the trackpad, which is even bigger than the one on my MacBook. The surface is super smooth, with no friction, and the clicks are satisfying. Just note that the click activation force varies depending on where you press on the trackpad.

Display

Image of the display

The ExpertBook B3 comes with a 60 Hz 14-inch FHD 16:10 IPS display, with a max peak brightness of 400 nits. Like the other parts of the B3, the display is pretty decent. Sure, there is no fancy OLED or high refresh rate, but it gets every job done.

The extended height allows for more work on a single page, and the viewing angles are also okay to work with an extended group. Though there is some color change when looking from the side.

The media experience was enjoyable, too. I could enjoy a movie on the B3 without missing much since the colors are pretty accurate.

Performance

Image of a person using the laptop

The Asus ExpertBook B3 comes with Intel’s latest Core Ultra 7 255H series processor, which features six performance cores at 5.1 GHz, eight efficiency cores at 4.4 GHz, and two low-power efficiency cores at 2.5 GHz, along with the Intel Arc graphics. In addition, my review unit came with 32 GB of DDR5 RAM running 5600 MT/s and 1 TB of NVMe SSD.

As expected, the ExpertBook B3 nails everyday performance out of the park. Apps open quickly, the UI feels smooth, and the animations are super fluid. I had no complaints writing my everyday articles and switching between twenty tabs on Chrome.

Kicking things up a notch, I tried a bit of programming on the B3, and it handled beautifully, keeping everything in memory and compiling long codes super quickly. At last, I gave video editing a go on the B3, which, surprisingly, wasn’t a bad experience. Sure, you won’t be editing 4K videos, with multiple layers, but for short-form content like Reels, the B3 is more than capable.

All ExpertBook laptops come with several features that cater to professionals. These include a commercial-grade BIOS, which improves protection against threat actors. Plus, companies can restrict access to certain computer components for their employees for a safer work environment.

Benchmarks & Gaming

Asus ExpertBook B3 benchmark-1
Asus ExpertBook B3 benchmark-2

To put the new Core Ultra 7 chip through its paces, I also ran a series of benchmarks. In Geekbench’s CPU test, the B3 scored 2843 in the single-core and 13178 in the multi-core test. These numbers put the B3 in a similar multi-core performance bracket as the MacBook Air M4, which is high praise. However, the biggest surprise was the GPU test score, where the B3 scored a solid 31,427 points.

And thanks to the GPU score, I also installed a few games on the ExpertBook. And while you shouldn’t expect to play AAA games like Indiana Jones, the B3 is more than capable of playing eSports titles like CSGO, which ran at over 150 FPS in medium to high settings. In F1 2024, I got over 60 FPS on medium settings, with even the one percent lows sitting at a steady 50 FPS.

Battery Life & Charging

Image of the screen on time

The Asus ExpertBook B3 comes with a 50W cell, and the battery life was better than expected. Sure, it doesn’t get the same MacBook as all-day battery life, but I could easily get roughly five hours of screen time with my workflow. To put things in perspective, I mainly used the B3 to write articles, research things on Google, and watch a ton of YouTube videos. Asus also bundles a fast charger with the B3, which can take it from 20% to 100% in just over an hour.

Webcam & Speakers

Image of the webcam of the Asus ExpertBook B3

Unlike the P3, Asus has finally included an FHD webcam, and it works wonders. I had zero complaints about the image quality, as the colors were on point, there was ample sharpness, and the artificial lighting performance wasn’t that bad. Plus, the webcam also has Windows Hello support.

The speakers, unfortunately, are placed on the bottom, which limits their ability to sound full when kept on soft surfaces like a bed. That said, the speakers aren’t that bad since they have ample treble and bass, plus they balance the highs and lows decently.

Should You Buy the Asus ExpertBook B3?

Image of the Asus ExpertBook B3

The Asus ExpertBook B3 is a solid workhorse laptop that can tackle everything you throw at it. The laptop has a stealthy look, especially in black. The performance is top of the line, with some gaming capabilities, and the display is decent, too. All this, coupled with an excellent keyboard and trackpad experience, makes the B3 a complete laptop and thus earns my recommendation.

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#Asus #ExpertBook #Review #Power #Packed #Business #Laptop

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Jujutsu Infinite lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay.

Best Jujutsu Infinite Innate Tier List

Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game.

TierInnate Techniques
S TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul King
A TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul Manipulation
B TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw Doll
C TierBlood Manipulation, Boogie Woogie, Blazing Courage
D TierTool Manipulation, Construction, Cloning Technique

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Jujutsu Infinite Innate Tier List Inspired by the hit anime and manga series Jujutsu Kaisen, Jujutsu Infinite lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay. Best Jujutsu Infinite Innate Tier List Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game. TierInnate TechniquesS TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul KingA TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul ManipulationB TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw DollC TierBlood Manipulation, Boogie Woogie, Blazing CourageD TierTool Manipulation, Construction, Cloning Technique S Tier Innate Techniques A Tier Innate Techniques B Tier Innate Techniques C Tier Innate Techniques TechniqueProsConsBlood Manipulation• Visually impressive abilities• Can bind enemies and apply pressure• Inconsistent damage• Low overall damageBoogie Woogie• Excellent mobility and disruption• Good combo potential in 1v1 and team fights• Lacks raw damageBlazing Courage• Decent choice for the early game• Features flashy fire effects• Not strong enough for high-level content D Tier Innate Techniques TechniqueProsConsCloning Technique• Decent mobility• One of the weakest Innate Techniques• Clones are easy to destroy• Very low damageConstruction• Can stun enemies• One of the weakest Innate Techniques• Difficult to aim• Performs poorly in PvPTool Manipulation• No major advantages• One of the weakest Innate Techniques• Lacks damage output #Jujutsu #Infinite #Innate #Tier #ListRoblox
Blood Manipulation		• Visually impressive abilities
• Can bind enemies and apply pressure		• Inconsistent damage
• Low overall damage
jujutsu infinite b tier
Boogie Woogie		• Excellent mobility and disruption
• Good combo potential in 1v1 and team fights		• Lacks raw damage
Blazing-Courage
Blazing Courage		• Decent choice for the early game
• Features flashy fire effects		• Not strong enough for high-level content

D Tier Innate Techniques

TechniqueProsCons
Cloning-Technique
Cloning Technique		• Decent mobility• One of the weakest Innate Techniques
• Clones are easy to destroy
• Very low damage
construstions
Construction		• Can stun enemies• One of the weakest Innate Techniques
• Difficult to aim
• Performs poorly in PvP

Tool Manipulation		• No major advantages• One of the weakest Innate Techniques
• Lacks damage output
#Jujutsu #Infinite #Innate #Tier #ListRoblox">Jujutsu Infinite Innate Tier List Inspired by the hit anime and manga series Jujutsu Kaisen, Jujutsu Infinite lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay. Best Jujutsu Infinite Innate Tier List Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game. TierInnate TechniquesS TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul KingA TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul ManipulationB TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw DollC TierBlood Manipulation, Boogie Woogie, Blazing CourageD TierTool Manipulation, Construction, Cloning Technique S Tier Innate Techniques A Tier Innate Techniques B Tier Innate Techniques C Tier Innate Techniques TechniqueProsConsBlood Manipulation• Visually impressive abilities• Can bind enemies and apply pressure• Inconsistent damage• Low overall damageBoogie Woogie• Excellent mobility and disruption• Good combo potential in 1v1 and team fights• Lacks raw damageBlazing Courage• Decent choice for the early game• Features flashy fire effects• Not strong enough for high-level content D Tier Innate Techniques TechniqueProsConsCloning Technique• Decent mobility• One of the weakest Innate Techniques• Clones are easy to destroy• Very low damageConstruction• Can stun enemies• One of the weakest Innate Techniques• Difficult to aim• Performs poorly in PvPTool Manipulation• No major advantages• One of the weakest Innate Techniques• Lacks damage output #Jujutsu #Infinite #Innate #Tier #ListRoblox

lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay.

Best Jujutsu Infinite Innate Tier List

Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game.

TierInnate Techniques
S TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul King
A TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul Manipulation
B TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw Doll
C TierBlood Manipulation, Boogie Woogie, Blazing Courage
D TierTool Manipulation, Construction, Cloning Technique

S Tier Innate Techniques

A Tier Innate Techniques

B Tier Innate Techniques

C Tier Innate Techniques

TechniqueProsCons
Jujutsu Infinite Innate Tier List Inspired by the hit anime and manga series Jujutsu Kaisen, Jujutsu Infinite lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay. Best Jujutsu Infinite Innate Tier List Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game. TierInnate TechniquesS TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul KingA TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul ManipulationB TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw DollC TierBlood Manipulation, Boogie Woogie, Blazing CourageD TierTool Manipulation, Construction, Cloning Technique S Tier Innate Techniques A Tier Innate Techniques B Tier Innate Techniques C Tier Innate Techniques TechniqueProsConsBlood Manipulation• Visually impressive abilities• Can bind enemies and apply pressure• Inconsistent damage• Low overall damageBoogie Woogie• Excellent mobility and disruption• Good combo potential in 1v1 and team fights• Lacks raw damageBlazing Courage• Decent choice for the early game• Features flashy fire effects• Not strong enough for high-level content D Tier Innate Techniques TechniqueProsConsCloning Technique• Decent mobility• One of the weakest Innate Techniques• Clones are easy to destroy• Very low damageConstruction• Can stun enemies• One of the weakest Innate Techniques• Difficult to aim• Performs poorly in PvPTool Manipulation• No major advantages• One of the weakest Innate Techniques• Lacks damage output #Jujutsu #Infinite #Innate #Tier #ListRoblox
Blood Manipulation		• Visually impressive abilities
• Can bind enemies and apply pressure		• Inconsistent damage
• Low overall damage
jujutsu infinite b tier
Boogie Woogie		• Excellent mobility and disruption
• Good combo potential in 1v1 and team fights		• Lacks raw damage
Blazing-Courage
Blazing Courage		• Decent choice for the early game
• Features flashy fire effects		• Not strong enough for high-level content

D Tier Innate Techniques

TechniqueProsCons
Cloning-Technique
Cloning Technique		• Decent mobility• One of the weakest Innate Techniques
• Clones are easy to destroy
• Very low damage
construstions
Construction		• Can stun enemies• One of the weakest Innate Techniques
• Difficult to aim
• Performs poorly in PvP

Tool Manipulation		• No major advantages• One of the weakest Innate Techniques
• Lacks damage output
#Jujutsu #Infinite #Innate #Tier #ListRoblox">Jujutsu Infinite Innate Tier List

Inspired by the hit anime and manga series Jujutsu Kaisen, Jujutsu Infinite lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay.

Best Jujutsu Infinite Innate Tier List

Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game.

TierInnate Techniques
S TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul King
A TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul Manipulation
B TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw Doll
C TierBlood Manipulation, Boogie Woogie, Blazing Courage
D TierTool Manipulation, Construction, Cloning Technique

S Tier Innate Techniques

A Tier Innate Techniques

B Tier Innate Techniques

C Tier Innate Techniques

TechniqueProsCons
Jujutsu Infinite Innate Tier List Inspired by the hit anime and manga series Jujutsu Kaisen, Jujutsu Infinite lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay. Best Jujutsu Infinite Innate Tier List Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game. TierInnate TechniquesS TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul KingA TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul ManipulationB TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw DollC TierBlood Manipulation, Boogie Woogie, Blazing CourageD TierTool Manipulation, Construction, Cloning Technique S Tier Innate Techniques A Tier Innate Techniques B Tier Innate Techniques C Tier Innate Techniques TechniqueProsConsBlood Manipulation• Visually impressive abilities• Can bind enemies and apply pressure• Inconsistent damage• Low overall damageBoogie Woogie• Excellent mobility and disruption• Good combo potential in 1v1 and team fights• Lacks raw damageBlazing Courage• Decent choice for the early game• Features flashy fire effects• Not strong enough for high-level content D Tier Innate Techniques TechniqueProsConsCloning Technique• Decent mobility• One of the weakest Innate Techniques• Clones are easy to destroy• Very low damageConstruction• Can stun enemies• One of the weakest Innate Techniques• Difficult to aim• Performs poorly in PvPTool Manipulation• No major advantages• One of the weakest Innate Techniques• Lacks damage output #Jujutsu #Infinite #Innate #Tier #ListRoblox
Blood Manipulation		• Visually impressive abilities
• Can bind enemies and apply pressure		• Inconsistent damage
• Low overall damage
jujutsu infinite b tier
Boogie Woogie		• Excellent mobility and disruption
• Good combo potential in 1v1 and team fights		• Lacks raw damage
Blazing-Courage
Blazing Courage		• Decent choice for the early game
• Features flashy fire effects		• Not strong enough for high-level content

D Tier Innate Techniques

TechniqueProsCons
Cloning-Technique
Cloning Technique		• Decent mobility• One of the weakest Innate Techniques
• Clones are easy to destroy
• Very low damage
construstions
Construction		• Can stun enemies• One of the weakest Innate Techniques
• Difficult to aim
• Performs poorly in PvP

Tool Manipulation		• No major advantages• One of the weakest Innate Techniques
• Lacks damage output
#Jujutsu #Infinite #Innate #Tier #ListRoblox
“big three” fantasy series have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier.

At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion.

‘Witch Hat Atelier’ Creator, Coco Star on How the Anime Exceeded Expectations As far as contemporary anime is concerned, the “big three” fantasy series have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier. At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion. Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9 Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations? Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands. [embed]https://www.youtube.com/watch?v=ZSGVFk9w5qA[/embed] Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater. [embed]https://www.youtube.com/watch?v=E9URbx38AIY[/embed] io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco? Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most. Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up. io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story? Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward. Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward. [embed]https://www.youtube.com/watch?v=jA1sPU4F1n4[/embed] io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why? Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese. Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain. [embed]https://www.youtube.com/watch?v=Yu0qoRHqDt8[/embed] io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps? Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion! Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those. Witch Hat Atelier is streaming on Crunchyroll, and season two is in production. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier
Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9

Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations?

Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands.

Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater.

io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco?

Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most.

Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up.

io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story?

Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward.

Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward.

io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why?

Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese.

Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain.

io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps?

Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion!

Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those.

Witch Hat Atelier is streaming on Crunchyroll, and season two is in production.

io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier">‘Witch Hat Atelier’ Creator, Coco Star on How the Anime Exceeded Expectations As far as contemporary anime is concerned, the “big three” fantasy series have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier. At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion. Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9 Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations? Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands. [embed]https://www.youtube.com/watch?v=ZSGVFk9w5qA[/embed] Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater. [embed]https://www.youtube.com/watch?v=E9URbx38AIY[/embed] io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco? Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most. Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up. io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story? Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward. Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward. [embed]https://www.youtube.com/watch?v=jA1sPU4F1n4[/embed] io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why? Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese. Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain. [embed]https://www.youtube.com/watch?v=Yu0qoRHqDt8[/embed] io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps? Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion! Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those. Witch Hat Atelier is streaming on Crunchyroll, and season two is in production. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier

have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier.

At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion.

‘Witch Hat Atelier’ Creator, Coco Star on How the Anime Exceeded Expectations As far as contemporary anime is concerned, the “big three” fantasy series have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier. At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion. Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9 Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations? Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands. [embed]https://www.youtube.com/watch?v=ZSGVFk9w5qA[/embed] Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater. [embed]https://www.youtube.com/watch?v=E9URbx38AIY[/embed] io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco? Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most. Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up. io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story? Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward. Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward. [embed]https://www.youtube.com/watch?v=jA1sPU4F1n4[/embed] io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why? Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese. Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain. [embed]https://www.youtube.com/watch?v=Yu0qoRHqDt8[/embed] io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps? Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion! Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those. Witch Hat Atelier is streaming on Crunchyroll, and season two is in production. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier
Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9

Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations?

Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands.

Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater.

io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco?

Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most.

Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up.

io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story?

Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward.

Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward.

io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why?

Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese.

Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain.

io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps?

Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion!

Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those.

Witch Hat Atelier is streaming on Crunchyroll, and season two is in production.

io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier">‘Witch Hat Atelier’ Creator, Coco Star on How the Anime Exceeded Expectations

As far as contemporary anime is concerned, the “big three” fantasy series have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier.

At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion.

‘Witch Hat Atelier’ Creator, Coco Star on How the Anime Exceeded Expectations As far as contemporary anime is concerned, the “big three” fantasy series have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier. At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion. Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9 Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations? Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands. [embed]https://www.youtube.com/watch?v=ZSGVFk9w5qA[/embed] Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater. [embed]https://www.youtube.com/watch?v=E9URbx38AIY[/embed] io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco? Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most. Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up. io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story? Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward. Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward. [embed]https://www.youtube.com/watch?v=jA1sPU4F1n4[/embed] io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why? Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese. Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain. [embed]https://www.youtube.com/watch?v=Yu0qoRHqDt8[/embed] io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps? Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion! Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those. Witch Hat Atelier is streaming on Crunchyroll, and season two is in production. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier
Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9

Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations?

Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands.

Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater.

io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco?

Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most.

Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up.

io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story?

Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward.

Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward.

io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why?

Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese.

Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain.

io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps?

Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion!

Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those.

Witch Hat Atelier is streaming on Crunchyroll, and season two is in production.

io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier

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