We’re in an age where you can realistically delegate tasks to smart hunks of metal, whether it’s a self-driving car or a robot that can clean on your behalf. Most of us probably won’t be able to afford the helpful sentient humanoids being developed in our lifetimes, but robot vacuums are an affordable way to experience that promised utopia right now.
Today’s floor cleaners are also more advanced than ever. In addition to vacuuming, many of the best models can now mop, allowing you to tackle both carpet and hardwood flooring. Some can automatically dispense of their trash and dirty water, too, and clean their own components without intervention. We now even have models that can pick up dirty laundry and purify the air in your home, preventing you from having to lift a finger.
But if you need something relatively affordable for daily cleaning, you’d be surprised how little you have to pay for premium features. Below, we’ve listed the best deals currently available on a slate of Verge-approved robot vacuums, whether you prefer a budget entry-level model from Yeedi or a top-of-the-line offering from iRobot, Dreame, and more.
Roborock’s S8 MaxV Ultra — our pick for the best robot vacuum overall — is available from Best Buy, Roborock, and Amazon for $1,299.99 ($500 off), which is $200 shy of its best price to date. The combination of a 10,000Pa suction power and dual rubber roller brushes makes it a terrific vacuum, one that can easily pick up pet hair and other debris. It can also mop with great efficiency thanks to a sonic mopping system that vibrates the mop pad 4,000 times a minute, allowing it to clean sticky juices, thick condiments, and other common spills. The mop arm can extend to cover corners and baseboard edges, too.
The S8 MaxV Ultra’s camera-equipped AI obstacle avoidance makes it the best navigator in Roborock’s lineup and one of the top models overall, though it’s not quite as strong as Roomba’s. The mobile app offers ample options to customize cleaning zones and schedules, and you can use its dedicated voice assistant to start and stop routines. It’s also a Matter-ready robot that’s compatible with Amazon Alexa, Google Home, and Apple Home.

$1000
With top-notch vacuuming performance, an easy-to-use app, and built-in voice control, the S8 MaxV Ultra is a superb vacuum and good mop. It features Roborock’s best obstacle detection, innovative features like dirt detection, and a hands-free dock that makes it an expensive but excellent choice.
The Roborock Q8 Max Plus is a cheaper option you can buy for $399.99 ($419 off) at Amazon and Roborock, which is its best price to date. It isn’t as powerful or feature-packed as the S8 MaxV Ultra, but it still delivers a solid 5,500Pa of suction power, rendering it good enough for most cleaning tasks. It also handles mopping well, with 30 adjustable water flow levels and a sizable 350ml water tank that allows it to cover larger areas without frequent refills. Thanks to built-in Lidar navigation, the robovac also maps your home efficiently and avoids most obstacles, though it lacks a built-in camera for advanced object recognition.


$400
The Roborock Q8 Max Plus offers strong 5,500Pa suction, solid mopping features, and reliable obstacle avoidance.
The new Roborock Saros Z70 is on sale for $1,999 ($600 off) at Amazon and Roborock, which is its best price to date. What sets it apart is a built-in robotic arm that can pick up items such as socks, tissues, towels, and even small sandals. While the arm isn’t entirely reliable, the Z70 is still a highly capable robovac with 22,000Pa suction power. It features a dual anti-tangle system, along with dual spinning mop pads that lift to avoid carpets and can detach automatically. Roborock’s StarSight navigation system allows you to even teach the robovac to recognize specific objects, while the AdaptLift chassis lets it climb over thick carpets. Plus, the Matter-compatible vacuum also integrates with Roborock’s Multifunctional Dock 4.0, which handles auto-emptying, charging, and both refilling and draining its water tanks. Read our review.


$1999
The Roborock Saros Z70 offers built-in robotic arm that can pick up light items like socks. It’s also a powerful robovac / mop hybrid, with with 22,000Pa suction and dual spinning mop pads that lift and detach automatically.
The Dreame X40 Ultra is another mopping robot, and while it’s on the more expensive side, you can currently pick it up for $999.99 ($500 off) from Dreame and Amazon (if you’re a Prime member), which is $100 shy of its all-time low. You’re paying a premium for 12,000Pa of suction power and a pair of removable, self-retracting mop pads, which it can automatically clean and dry on its own using the included base. It can also empty its own bin and refill its own water tank.
The Dreame X40 Ultra features an extendable side brush and mop pads, too, offering better coverage for baseboards, corners, and the underside of your furniture. It uses a combination of AI-powered cameras and “3D-structured light” (presumably based on lidar technology) to map and navigate rooms, with customizable keep-out zones and more functions available in the app. There’s also a dirt detection system that can identify messier spills and adjust its cleaning routine accordingly.
$1000
With a unique ability to remove and reattach its mop pads, the Dreame X40 solves the problem of vacuuming carpets (with 12,000Pa suction power) while also mopping hard floors. Its mops can also swing out and under low furniture, getting where most bots can’t reach.
The Dreame L20 Ultra is currently available for $539.99 ($440 off) from Amazon, which remains its best price to date. The L20 Ultra is an excellent alternative to Dreame’s newer flagship robots, including the X40. It lacks a bit of power in comparison, though its 7,000Pa of suction power is still enough for most cleaning jobs. It also doesn’t have the L40’s tri-cut brush, which makes the step-up model more efficient at picking up pet hair. The only other real advantage the X40 holds over the L20 is its self-extending arms for vacuuming (though the dual mop pads can extend a bit for baseboard and corner coverage), nor does it have dirt detection.
The L20 Ultra’s base station is rather large, but it can take care of the entire cleaning process, including emptying the dustbin, emptying and refilling the water tanks, and washing and drying the mop pads. It doesn’t have a heated cleaning function for the mop pads, however. It uses a lidar-based AI-powered navigation system, and you can prompt it to start cleaning by voice using Amazon Alexa and Google Assistant voice commands.


$540
The L20 Ultra is a great all-around bot that can remove its mop pads to vacuum carpet and do the splits with its mops to better clean your baseboards. It has 7,000Pa suction, a bigger base station, and fewer advanced cleaning features than the newer X30 and X40 Ultra models, but it’s still an excellent robot vacuum.
The SwitchBot S10 is available directly from SwitchBot for $600 ($600 off) when you use coupon code LMTK50, which is one of its best prices to date. The S10 is one of the most affordable robot vacuum / mop hybrids you can buy, one that can refill its own tank so long as you hook the battery-powered base station into your home’s plumbing. It can also dry its own mop pads and empty its own bin at a separate docking bay, and offers enough capacity to run for up to 90 days without intervention.
The S10’s self-cleaning roller mop is more effective than the typical pads we see in most other units, but it’s also limited to a smaller coverage area. It only has a single roller brush for vacuuming, but its respectable 6,500Pa suction can make up for it. And while it has lidar mapping and AI-powered obstacle avoidance, we found it still has a tendency to get stuck on laundry, bath mats, and other obstacles. The S10 is also one of the few robovacs with Matter support, however, which effectively enables native control through Apple Home, Google Home, and Alexa (though said platforms don’t yet fully support robot vacuums).
Read our SwitchBot S10 review.


$600
The S10 is a great mopping robot with a battery-powered water refill dock that makes it the most hands-free robovac we’ve tested. A separate auto-empty dock takes care of the dust. It’s big and loud and lacks some features found on high-end robots, but it does a great job of keeping your floors clean.
The SwitchBot K10 Plus is available for $240 ($260 off) from SwitchBot (with promo code LMTK40), which is an all-time low. At 3.6 inches high and 9.8 inches wide, it’s a more petite option if you want something that can maneuver tighter spaces, which it does to decent success with a lidar-based mapping system that supports digital keep-out zones. It only has 2,500Pa suction, but that should be powerful enough to lift dirt in all but the deepest carpeting. You can also attach disposable mopping pads, though their mopping function doesn’t work well. The K10 Plus comes with a self-emptying dock that can hold a respectable four liters of dirt before it needs emptying.


$240
The smallest robot vac on the block, the K10 Plus, doesn’t compare to the other bots here in terms of performance, but if you have a small space where other vacs can’t get to, it’s better than nothing. It’s also very quiet, making it ideal for small spaces like home offices and bedrooms or a very small studio apartment.
The Eufy X10 Pro Omni, our current pick for the best midrange robot vacuum / mop, is down to an all-time low of $549.99 ($250 off) at Eufy’s online storefront with promo code WS24T2351121. Amazon is also matching said deal price when you apply code EUFYX10PRO at checkout.
The X10 Pro Omni is a bit of a novelty, at least in comparison to other robovacs in its price range, in that it offers AI-powered obstacle detection, which allows it to deftly navigate cables and other clutter. It also features a slew of functions you’d expect from top-of-the-line models, including 8,000Pa of suction power, speedy lidar-powered mapping, and oscillating dual spinning brushes for mopping.
Mind you, none of these features are as effective as they are on more premium models, though the result is an all-in-one bot that punches above its weight. Plus, it has heated mop drying and onboard water reservoir, the latter of which prevents it from having to return to its multifunction auto-empty / wash / fill dock too frequently.


$550
The X10 is a great robovac with excellent AI-powered obstacle detection, powerful oscillating mops, a user-friendly app, and good mapping capabilities.
If you’re looking for a bump-and-roll model that’s relatively budget-friendly, the discontinued Eufy 11S Max is on sale at Amazon for just $139.99 ($140 off). The 11S Max stands out from other robovacs because it doesn’t use Wi-Fi, meaning it doesn’t require you to fiddle with a mobile app on your phone. Instead, you can control it using an on-board button or with the included remote, which also allows you to create cleaning schedules. It’s relatively quiet and reliable, too, with 2,000Pa of suction power and replaceable parts, making it a great long-term investment for those who want something basic.


$140
The Eufy 11S Max is a super slim, repairable bump-and-roll bot with a large 600ml bin and three cleaning levels. Its biggest selling point, however, is that it lacks Wi-Fi, meaning you don’t have to fiddle with an app.
The Yeedi Cube is currently down to an all-time low of $246.99 ($243 off) at Amazon at checkout. It’s not easy to find a self-emptying / self-cleaning vacuum at this price, as those features are typically only available on robots that cost upward of $600 or more.
With 5,100Pa of suction power, the Cube can tackle most common vacuuming scenarios, though its single hybrid rubber / bristle brush can get easily tangled with pet hair. It mops better than most models in its range, however, namely because its vibrating microfiber pads can actually scrub your floors. The Cube uses lasers for object avoidance, too, though it’s not as effective for navigation as those with lidar and AI smarts. It can avoid large furniture and other objects, but it might need your help rerouting around cables, toys, and laundry. Still, we found it navigates better than most other robots under $300.


$247
One of the first robots that can vacuum, mop, self-empty, self-wash, and self-dry with hot air for under $1,000, the Yeedi Cube is an older model that currently retails for under $500. It’s a good vacuum and mop for hands-free cleaning on a budget.
The Shark Matrix Plus 2-in-1 is a great robot vacuum / mop hybrid that’s now on sale for $399.99 ($320 off) at Amazon and Best Buy, which is $20 shy of its all-time low price. Before the Eufy X10 Pro Omni took its place, the Matrix Plus 2-in-1 was our runner-up pick for those seeking a midrange robot vacuum that mops and automatically empties its own bin. Its vibrating, sonic mopping feature does an excellent job of scrubbing hardwood floors; however, keep in mind that you’ll have to fill and attach the mop reservoir manually.


$400
The Shark Matrix Plus 2-in-1 Robot Vacuum and Mop mops very well — doing a swingy, scrubbing movement with its rear end when in “Matrix mode.” However, you have to manually fill and attach the mop reservoir and empty the bin when it mops, as it only self-empties in vacuum mode and can only avoid larger objects.
You can get iRobot’s Roomba Combo 10 Max from Amazon, Best Buy, and iRobot for $799.99 ($600 off), which is its second-best price to date. We think it’s the best robot vacuum for pet hair, one that combines high suction power with rotating dual rubber brushes that pick up without getting tangled. What’s even more impressive is that it comes with a new multifunction charging dock that allows it to empty its bin, wash its own mop, and even refill its mopping tank. Add in Matter support, excellent AI-powered obstacle detection, and a retractable mop arm, and you’ve got a robovac that makes cleaning almost entirely hands-free.


$800
iRobot’s first mopping bot that can refill its water tank and wash and dry its mop, the Combo 10 Max, features a retractable mop arm and superior suction power. It’s also iRobot’s first robot to support Matter.
If you’re working with a tight budget, the Combo i5 is also a good vacuum / mop — one you can pick up on sale at Amazon right now for $199.99, down from $349.99. It’s not as powerful as the aforementioned Combo 10 Max and can’t refill its water tank or wash and dry its own mop; however, it still features Roomba’s wide, dual rubber brushes, which do an excellent job of picking up dirt and debris. It doesn’t support virtual keep-out zones or Matter, either, though you can schedule it to clean specific rooms at set times. It’s also compatible with both Amazon Alexa and Google Assistant, and like all Roombas, it’s relatively easy to repair.


$200
The Roomba Combo i5 Plus is the company’s budget vacuum and mop robot with room mapping features but no virtual keep-out zones.


$1100
The Deebot X8 Pro Omni remains our favorite robot vacuum / mop. It represents a welcome return to form for Ecovacs’ flagship line, with great obstacle avoidance, a small dock, and a convenient self-cleaning brush system.


$230
A budget robot vacuum and mop with high-end features, including room-specific cleaning, carpet boost, and smart navigation, it also features an auto-empty dock for just $80 more.


$550
A superior mopping bot with a superior price tag, the Narwal is smart enough to know when it needs to go back and mop more. Its vacuuming is good, and its unique onboard compression bin means no loud auto-emptying.
Update, June 10th: Updated to reflect current pricing / availability and a deal for Roborock’s Q8 Max Plus.
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![Inside the London hacker house taking a stand against founder burnout | TechCrunch
Six twentysomethings in East London have built what they say is the anti-San Francisco hacker house. The goal is a “holistic improvement in life,” rather than “12 weeks, Demo Day is coming,” Rowan Aldean, 26, explained.
Intrigued, I spent an afternoon visiting the house, meeting its residents, and doing a vibe check. I arrived after Aldean escorted me through the clean sidewalks of a new East London development to where the six-story building stood facing the water.
The house is called the London Island Founder House — or “Lift House” — and Aldean and his wife, Zahraa, 22, an upcoming pharmaceutical research PhD candidate, have lived there since May, just a few months after it officially launched in March. Aldean sold his previous company last year for millions, he said, and now runs an “applied AI” startup that helps companies learn how to deploy agents.
Like all hacker houses, Lift House is part startup workspace, part co-living space. The house is named after both its lift — that is, its elevator — and its mission to uplift tech founders, Aldean said. It’s one of the very few co-living hacker houses to exist in London (compared to San Francisco, where dozens — if not hundreds — are scattered around the city at any given time).
Lift House is a bet that U.K. founders can build successful companies without mimicking the over-the-top hustle culture of Silicon Valley.
Founders have described stories of San Francisco hacker houses illegally running in warehouses, throwing full-on galas, or setting up in a tent or espousing punishing, 72-hour sprints typical of the “996” work culture.
“I don’t expect the performative and over-the-top events will be a thing here,” Aldean said, and pointed to one of London’s most successful AI companies, DeepMind. “They’ve won Nobel prizes and built frontier innovation without any song and dance.”
Instead, Lift House is part of a trend called “Londonmaxxing,” in which founders attempt to optimize everything the London tech scene offers. The London ecosystem feels less showy and less startup bro-y than San Francisco, but its founders share similar ambitions: success, wealth, and market domination. London AI startups have raised billion so far in 2026, out of .7 billion raised by all London startups, according to Dealroom. Six companies have raised more than 0 million: Wayve, Superintelligence, ElevenLabs, Recursive, Ineffable Intelligence, and Isomorphic Labs, the latter three of which were founded by DeepMind alumni. The excitement from AI has boosted the morale of the U.K. tech scene, inspiring a new generation of founders, like those in the Lift House, to take big swings.
LIFT TourImage Credits:TechCrunch
Journaling vs. demo day
The timeline for living on Lift House is flexible — some people have stayed for a month; others intend to stay for at least six months. They buy their own groceries, Aldean said, although they often cook together and share ingredients. Cleaning is split among the group. Everyone declined to share information about the rent they pay.
The residents of Lift House aim for a balanced approach toward ambition, each one of them tells me — an almost unheard-of idea by San Francisco startup standards.
On Sundays, the group will journal together, a practice introduced by David Amor, 28, who runs a brain coaching and training company, helping founders and business leaders understand more about their brain and how it can help optimize business performance. The idea of journaling is to help everyone track how much time they spent in nature that week, how well they ate, and how much they moved their bodies.
“I’m eating healthier, working out more, and sleeping more,” Luke, 27, who runs an AI-marketing company, said about living in the house. “I always make sure to have lunch now, which is something that is simple, but I wasn’t doing before I lived here.” (Luke asked that his last name be withheld.) Tuesdays evenings are for volleyball, where the founders play on the house team in a local league.
After dinner on other evenings, Wan Ying L, 25, who just left an AI startup and is working on a new idea, might play the piano in the living room. Sometimes the group plays Catan or visits art exhibitions together.
Presence Plumb, 25, is a tech strategist. She likes to host rooftop dinner parties, serving dishes that reflect the different nationalities in the house — from Iraqi to Spanish — while invited founders, researchers, investors, and operators chat about tech trends and investments.
“It’s a bit calmer, balanced, authentic in a way,” she said of people in the London ecosystem. “They don’t want too much of that only startup tech bro vibe. They want a bit of balance.”
Each founder follows their own schedules for a typical workday. Amor, for example, is up by 8 a.m. and gives himself exactly 30 seconds after waking up before jumping into his morning work. “I have a clear objective of ‘this is what I want to do in the first half of the day, when there’s no distractions.’” After his morning work routine, he takes a cold shower, “because it increases your dopamine by 250% and that gives me that motivation, that spark,” he said.
Wan playing the pianoImage Credits:TechCrunch
Luke, meanwhile, is up at around 8:30. His co-founder, Varun, 27 (who asked that his last name be withheld), typically travels to the Lift House to co-work, and the duo starts work at around 9 a.m. with a team call.
Aldean rarely wakes before 10 a.m. unless something big is happening, like a “crazy angel [investor] call,” he said. When asked what makes this house uniquely British rather than a wellness-focused Silicon Valley founder house, Aldean joked: “Well, we drink tea together like Brits, and in SF folks just drink filtered coffee.” More seriously, he spoke of how British founders face a different kind of pressure than those in the U.S. They must navigate a cultural aversion to risk, an inclination toward humility, and a shame associated with failure. Instead of forgoing sleep for hustle and grind, they deal with what they call the “tall poppy syndrome,” when the media builds one up only to ruthlessly tear them down should they become too successful, investors and founders say. It makes some founders in the ecosystem wary of displaying too many wins.
Still, Luke said London is a strong choice for an early-stage founder: There’s a good network, ample early capital opportunities, and an option for a life outside of tech. In many ways, it is much more like New York culturally for founders than in San Francisco.
“London is so diverse that if you look properly enough, you’ll always find something fun to get involved with,” Amor added, “whether that’s a founder-run club, wellness events, [or going] to jazz nights.”
Luke and Varun write marketing terms on the whiteboard. They stand for top of funnel (TOFU), middle of funnel (MOFU), and bottom of funnel (BOFU).Image Credits:TechCrunch
Luke and Varun largely avoided venture capital funding by taking advantage of the U.K. government’s SEIS/EIS, which is supposed to help attract more angel investments into local startups. “There’s people who will pay basically the same rate of tax if they give us the money versus if they pay income tax,” Luke explained as another reason he liked starting out in London.
Aldean also feels the London ecosystem is less cutthroat than the Valley. He recalls his days living in a hacker house in the Bay — everyone’s desk had to face the wall, and it was heads-down, product-building. He felt the ecosystem, at times, was too willing to gossip, which is apparently done quite differently in the U.K.
“There’s nothing like ‘oh my god did you hear that the CTO just, like, did this,’” Aldean said. “It’s like you’re always worried,” he said, that someone would spread negative stories, especially if it benefited them.
Aldean also thinks London startups, more than Silicon Valley ones, sell into slow-moving large corporations rather than to each other, meaning one could build without having to kiss up or posture to get their peers to like them.
To the selling point, Varun and Luke mentioned another difference between the U.S. and U.K. ecosystem. “It’s a relatively fleeting market,” Varun said of the U.S. “You get quick wins. Here, it’s hard to close a customer, but if they close, they stay with you longer.”
Coming to America
Eventually, though, the road for many U.K. startups goes straight to the U.S.
In the U.K., founders have access to affordable top talent from universities like Oxbridge and a time zone that makes it easier to work with the rest of Europe, the Middle East, Asia, and parts of North America. In the U.S., however, they have access to the world’s largest economy and, most importantly, a lot of investors willing to write large checks, from pre-seed to growth stages.
“It’s almost like a factory line in a way,” Varun said. “You start here, and then you expand there or vice versa.”
American investors are also playing a role in luring British talent away from the country. I told the Lift House residents about one startup founder who said a top investor wouldn’t even back the company unless she relocated to the U.S. She ended up doing so, though decided to keep her family based in the U.K. to raise her children.
“We had an investor in Miami who said the same thing,” Luke said of an investor trying to get him and Varun to move to the U.S. “It’s quite a common practice.” He and Varun have already begun their U.S. expansion, and despite loving London, the duo hasn’t ruled out moving to the U.S. to be closer to their customers.
David, who has a brain coaching startup, is the one who introduced journaling into the household. Image Credits:TechCrunch
That’s the tension bubbling beneath not just the U.K.’s tech ecosystem but most of Europe’s. “I work with a lot of people trying to support the European ecosystem more,” Plumb said.
Yet, founders “talk about London; everyone is bullish on the country until they get the opportunity to leave,” Aldean added.
The Lift House lease has about a year left, and there is sentiment in the house to keep it going for as long as they can. After all, there aren’t too many in London, though the city sees many short-term gatherings, like the Solana Hacker House meet-up series. Some of the more public co-living hacker houses are part of a global chain, like the San Francisco-based network The Residency, which expanded into London last year, and BaseJump, which is announcing a London version of its hacker house program soon.
In 2024, two founders tried the opposite version of the Lift House called “The London Founder House,” which Sifted covered under the headline “The people here don’t want work-life balance.” That home is noted as London’s first-ever hacker house, and though it wound down last year, it left an influence through its concept, events, and connected players around the ecosystem. To even be considered for the London Founder House, one had to have raised at least half a million dollars.
For Lift House, prospective residents need to show a hobby outside their companies and an interest in fitness. It’s the same pitch many in the Londonmaxxing ecosystem are using to keep people from leaving: That here one can have it all.
“The culture is to build something that lasts,” Aldean said, “not necessarily burn out chasing a flash.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#London #hacker #house #stand #founder #burnout #TechCrunchLondon,UK Inside the London hacker house taking a stand against founder burnout | TechCrunch
Six twentysomethings in East London have built what they say is the anti-San Francisco hacker house. The goal is a “holistic improvement in life,” rather than “12 weeks, Demo Day is coming,” Rowan Aldean, 26, explained.
Intrigued, I spent an afternoon visiting the house, meeting its residents, and doing a vibe check. I arrived after Aldean escorted me through the clean sidewalks of a new East London development to where the six-story building stood facing the water.
The house is called the London Island Founder House — or “Lift House” — and Aldean and his wife, Zahraa, 22, an upcoming pharmaceutical research PhD candidate, have lived there since May, just a few months after it officially launched in March. Aldean sold his previous company last year for millions, he said, and now runs an “applied AI” startup that helps companies learn how to deploy agents.
Like all hacker houses, Lift House is part startup workspace, part co-living space. The house is named after both its lift — that is, its elevator — and its mission to uplift tech founders, Aldean said. It’s one of the very few co-living hacker houses to exist in London (compared to San Francisco, where dozens — if not hundreds — are scattered around the city at any given time).
Lift House is a bet that U.K. founders can build successful companies without mimicking the over-the-top hustle culture of Silicon Valley.
Founders have described stories of San Francisco hacker houses illegally running in warehouses, throwing full-on galas, or setting up in a tent or espousing punishing, 72-hour sprints typical of the “996” work culture.
“I don’t expect the performative and over-the-top events will be a thing here,” Aldean said, and pointed to one of London’s most successful AI companies, DeepMind. “They’ve won Nobel prizes and built frontier innovation without any song and dance.”
Instead, Lift House is part of a trend called “Londonmaxxing,” in which founders attempt to optimize everything the London tech scene offers. The London ecosystem feels less showy and less startup bro-y than San Francisco, but its founders share similar ambitions: success, wealth, and market domination. London AI startups have raised billion so far in 2026, out of .7 billion raised by all London startups, according to Dealroom. Six companies have raised more than 0 million: Wayve, Superintelligence, ElevenLabs, Recursive, Ineffable Intelligence, and Isomorphic Labs, the latter three of which were founded by DeepMind alumni. The excitement from AI has boosted the morale of the U.K. tech scene, inspiring a new generation of founders, like those in the Lift House, to take big swings.
LIFT TourImage Credits:TechCrunch
Journaling vs. demo day
The timeline for living on Lift House is flexible — some people have stayed for a month; others intend to stay for at least six months. They buy their own groceries, Aldean said, although they often cook together and share ingredients. Cleaning is split among the group. Everyone declined to share information about the rent they pay.
The residents of Lift House aim for a balanced approach toward ambition, each one of them tells me — an almost unheard-of idea by San Francisco startup standards.
On Sundays, the group will journal together, a practice introduced by David Amor, 28, who runs a brain coaching and training company, helping founders and business leaders understand more about their brain and how it can help optimize business performance. The idea of journaling is to help everyone track how much time they spent in nature that week, how well they ate, and how much they moved their bodies.
“I’m eating healthier, working out more, and sleeping more,” Luke, 27, who runs an AI-marketing company, said about living in the house. “I always make sure to have lunch now, which is something that is simple, but I wasn’t doing before I lived here.” (Luke asked that his last name be withheld.) Tuesdays evenings are for volleyball, where the founders play on the house team in a local league.
After dinner on other evenings, Wan Ying L, 25, who just left an AI startup and is working on a new idea, might play the piano in the living room. Sometimes the group plays Catan or visits art exhibitions together.
Presence Plumb, 25, is a tech strategist. She likes to host rooftop dinner parties, serving dishes that reflect the different nationalities in the house — from Iraqi to Spanish — while invited founders, researchers, investors, and operators chat about tech trends and investments.
“It’s a bit calmer, balanced, authentic in a way,” she said of people in the London ecosystem. “They don’t want too much of that only startup tech bro vibe. They want a bit of balance.”
Each founder follows their own schedules for a typical workday. Amor, for example, is up by 8 a.m. and gives himself exactly 30 seconds after waking up before jumping into his morning work. “I have a clear objective of ‘this is what I want to do in the first half of the day, when there’s no distractions.’” After his morning work routine, he takes a cold shower, “because it increases your dopamine by 250% and that gives me that motivation, that spark,” he said.
Wan playing the pianoImage Credits:TechCrunch
Luke, meanwhile, is up at around 8:30. His co-founder, Varun, 27 (who asked that his last name be withheld), typically travels to the Lift House to co-work, and the duo starts work at around 9 a.m. with a team call.
Aldean rarely wakes before 10 a.m. unless something big is happening, like a “crazy angel [investor] call,” he said. When asked what makes this house uniquely British rather than a wellness-focused Silicon Valley founder house, Aldean joked: “Well, we drink tea together like Brits, and in SF folks just drink filtered coffee.” More seriously, he spoke of how British founders face a different kind of pressure than those in the U.S. They must navigate a cultural aversion to risk, an inclination toward humility, and a shame associated with failure. Instead of forgoing sleep for hustle and grind, they deal with what they call the “tall poppy syndrome,” when the media builds one up only to ruthlessly tear them down should they become too successful, investors and founders say. It makes some founders in the ecosystem wary of displaying too many wins.
Still, Luke said London is a strong choice for an early-stage founder: There’s a good network, ample early capital opportunities, and an option for a life outside of tech. In many ways, it is much more like New York culturally for founders than in San Francisco.
“London is so diverse that if you look properly enough, you’ll always find something fun to get involved with,” Amor added, “whether that’s a founder-run club, wellness events, [or going] to jazz nights.”
Luke and Varun write marketing terms on the whiteboard. They stand for top of funnel (TOFU), middle of funnel (MOFU), and bottom of funnel (BOFU).Image Credits:TechCrunch
Luke and Varun largely avoided venture capital funding by taking advantage of the U.K. government’s SEIS/EIS, which is supposed to help attract more angel investments into local startups. “There’s people who will pay basically the same rate of tax if they give us the money versus if they pay income tax,” Luke explained as another reason he liked starting out in London.
Aldean also feels the London ecosystem is less cutthroat than the Valley. He recalls his days living in a hacker house in the Bay — everyone’s desk had to face the wall, and it was heads-down, product-building. He felt the ecosystem, at times, was too willing to gossip, which is apparently done quite differently in the U.K.
“There’s nothing like ‘oh my god did you hear that the CTO just, like, did this,’” Aldean said. “It’s like you’re always worried,” he said, that someone would spread negative stories, especially if it benefited them.
Aldean also thinks London startups, more than Silicon Valley ones, sell into slow-moving large corporations rather than to each other, meaning one could build without having to kiss up or posture to get their peers to like them.
To the selling point, Varun and Luke mentioned another difference between the U.S. and U.K. ecosystem. “It’s a relatively fleeting market,” Varun said of the U.S. “You get quick wins. Here, it’s hard to close a customer, but if they close, they stay with you longer.”
Coming to America
Eventually, though, the road for many U.K. startups goes straight to the U.S.
In the U.K., founders have access to affordable top talent from universities like Oxbridge and a time zone that makes it easier to work with the rest of Europe, the Middle East, Asia, and parts of North America. In the U.S., however, they have access to the world’s largest economy and, most importantly, a lot of investors willing to write large checks, from pre-seed to growth stages.
“It’s almost like a factory line in a way,” Varun said. “You start here, and then you expand there or vice versa.”
American investors are also playing a role in luring British talent away from the country. I told the Lift House residents about one startup founder who said a top investor wouldn’t even back the company unless she relocated to the U.S. She ended up doing so, though decided to keep her family based in the U.K. to raise her children.
“We had an investor in Miami who said the same thing,” Luke said of an investor trying to get him and Varun to move to the U.S. “It’s quite a common practice.” He and Varun have already begun their U.S. expansion, and despite loving London, the duo hasn’t ruled out moving to the U.S. to be closer to their customers.
David, who has a brain coaching startup, is the one who introduced journaling into the household. Image Credits:TechCrunch
That’s the tension bubbling beneath not just the U.K.’s tech ecosystem but most of Europe’s. “I work with a lot of people trying to support the European ecosystem more,” Plumb said.
Yet, founders “talk about London; everyone is bullish on the country until they get the opportunity to leave,” Aldean added.
The Lift House lease has about a year left, and there is sentiment in the house to keep it going for as long as they can. After all, there aren’t too many in London, though the city sees many short-term gatherings, like the Solana Hacker House meet-up series. Some of the more public co-living hacker houses are part of a global chain, like the San Francisco-based network The Residency, which expanded into London last year, and BaseJump, which is announcing a London version of its hacker house program soon.
In 2024, two founders tried the opposite version of the Lift House called “The London Founder House,” which Sifted covered under the headline “The people here don’t want work-life balance.” That home is noted as London’s first-ever hacker house, and though it wound down last year, it left an influence through its concept, events, and connected players around the ecosystem. To even be considered for the London Founder House, one had to have raised at least half a million dollars.
For Lift House, prospective residents need to show a hobby outside their companies and an interest in fitness. It’s the same pitch many in the Londonmaxxing ecosystem are using to keep people from leaving: That here one can have it all.
“The culture is to build something that lasts,” Aldean said, “not necessarily burn out chasing a flash.”
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