California law targeting loud streaming ads takes effect on July 1 | TechCrunch
Streaming ads might be getting a lot quieter this week.
A California law banning streaming services from showing ads “louder than the video content” that they accompany is set to take effect on Wednesday, July 1. (Existing legislation already imposes similar volume restrictions on broadcast and cable TV commercials.)
Ars Technica notes that streaming services have not shared additional details about how they plan to comply with the law. While the volume limitations only apply to California for now, it seems likely that any relevant changes would be deployed more broadly, especially with a similar bill set to take effect in Illinois next year.
When the law was passed in 2025, its sponsor, State Senator Thomas Umberg, said it was inspired by “every exhausted parent who’s finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work.”
Industry groups including the Motion Picture Association of America and the Streaming Innovation Alliance opposed the bill, claiming streamers were already working to address the issue, and noting that they have to deal with a variety of output devices, including TVs, tablets, and phones.
#California #law #targeting #loud #streaming #ads #takes #effect #July #TechCrunchstreaming,thomas umberg
Streaming ads might be getting a lot quieter this week.
A California law banning streaming services from showing ads “louder than the video content” that they accompany is set to take effect on Wednesday, July 1. (Existing legislation already imposes similar volume restrictions on broadcast and cable TV commercials.)
Ars Technica notes that streaming services have not shared additional details about how they plan to comply with the law. While the volume limitations only apply to California for now, it seems likely that any relevant changes would be deployed more broadly, especially with a similar bill set to take effect in Illinois next year.
When the law was passed in 2025, its sponsor, State Senator Thomas Umberg, said it was inspired by “every exhausted parent who’s finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work.”
Industry groups including the Motion Picture Association of America and the Streaming Innovation Alliance opposed the bill, claiming streamers were already working to address the issue, and noting that they have to deal with a variety of output devices, including TVs, tablets, and phones.



![‘My Adventures With Superman’ Creators Talk New Kara/Jimmy Super Ship
The second season of Adult Swim’s My Adventures With Superman introduced Supergirl, and it didn’t take long for her to become a fan-favorite. Starting off as a soldier and the adoptive daughter of Brainiac before joining her cousin to defend Earth, Kara’s back for season three—and much like Clark and their friends, she’s got some stuff to figure out. Kara’s arc this season is about her settling into becoming Metropolis’ newest protector and sorting out where she and Jimmy stand. Last season made it clear there were sparks on both sides, but in classic romantic tension fashion, neither have revealed their feelings in full. Jimmy thinks Kara should at least become more adjusted to Earth, which she plans to do…by going on dates with other people. This week’s episode, “All’s Fair in Love and W.O.R.M.S.,” sees Kara consult Lois for help with her many matches on dating apps. Meanwhile, Jimmy goes on a date in the hopes of making his Kryptonian friend jealous, with a slight problem: his date, Doris, is actually “Gigi,” aka Giganta, the popular Wonder Woman villain. And in a very Jimmy situation, she’s both into him and wants to run a few experiments on him, including turning him into a wolf.
Before the season’s premiere, io9 talked with co-showrunners Jake Wyatt and Brendan Clogher about the show’s other love story. While Kara and Jimmy get paired up every once in a while in comics or other media, Wyatt noted they’re not a “near-sacred pop culture thing” like Clark and Lois. As such, My Adventures With Superman is free to put its younger duo through more stress and modern dating troubles. But it’s not just a matter of testing Kara and Jimmy with one obstacle after another.
[embed]https://www.youtube.com/watch?v=cbfUC3-qU8s[/embed] Every relationship faces trials that can often make one half—or even both halves—look bad. Putting Kara and Jimmy in various situations on the path to love is part of the show’s DNA, but he and Wyatt said there’s a limit to what can be done without betraying who these characters are. “It’s a tightrope to keep audience credibility with these two and keep them likable,” Clogher acknowledged. “Supergirl is Supergirl, but we can bend the rules a bit more with Jimmy. He’s emotionally intelligent, but it’s easier to like him when he’s being bad.” “Jimmy’s off being goofus so Kara can be gallant,” added Wyatt. “If Clark and Lois are the romcom, these two are romantic chaos.” The popular manga and anime Ranma 1/2 was cited as a source for the latter term, and it definitely applies. With Jimmy’s love life taking center stage this season, the team knew they wanted him to have an arc of dating mad-scientists, which would let them turn him into animals as he had in the comics. While doing story revisions on “W.O.R.M.S.,” they realized the episode needed a bigger set piece for the third act—a “King Kong moment,” if you will—but the initial villain they had couldn’t really lead to that escalation.
So Giganta was added, allowing for a scene where she changes her size and kidnaps Jimmy before climbing a skyscraper with plans to make him just like her. Wyatt said DC “played ball really well” when it came to including her, and has generally been a good partner in that regard, including getting the Whip in last week’s episode. “Some of [our villains] are about DC notes,” he explained. “Other times, it was with DC assistance.” We won’t spoil Jimmy’s next date, but know that the character was also done with some DC advice, and they’re even more ridiculous than Giganta—and more trying on Kara. [embed]https://www.youtube.com/watch?v=PCq12i5r3Ug[/embed] Speaking of her, io9 asked if there were any plans to put Kara in some romantic hijinks of her own outside of Jimmy’s orbit. The pair admitted that yes, the team had episode ideas where she’d go on dates, from Steve Lombard to some supervillains. “Those [villain dates] would’ve ended in swift and violent justice,” said Wyatt, which sounds like a riot. Unfortunately, these ideas were some of many in the season to be cut, so the team opted to give Kara a more serious arc of coming into her own as a hero. That journey, part of which involves her little fangirl Jessica Cruz, will play out as My Adventures With Superman continues with new episodes this summer. But if the show comes back for season four, maybe then we’ll see the Woman of Tomorrow make some bad romantic choices. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Adventures #Superman #Creators #Talk #KaraJimmy #Super #ShipJimmy Olsen,My Adventures with Superman,Supergirl,Superman ‘My Adventures With Superman’ Creators Talk New Kara/Jimmy Super Ship
The second season of Adult Swim’s My Adventures With Superman introduced Supergirl, and it didn’t take long for her to become a fan-favorite. Starting off as a soldier and the adoptive daughter of Brainiac before joining her cousin to defend Earth, Kara’s back for season three—and much like Clark and their friends, she’s got some stuff to figure out. Kara’s arc this season is about her settling into becoming Metropolis’ newest protector and sorting out where she and Jimmy stand. Last season made it clear there were sparks on both sides, but in classic romantic tension fashion, neither have revealed their feelings in full. Jimmy thinks Kara should at least become more adjusted to Earth, which she plans to do…by going on dates with other people. This week’s episode, “All’s Fair in Love and W.O.R.M.S.,” sees Kara consult Lois for help with her many matches on dating apps. Meanwhile, Jimmy goes on a date in the hopes of making his Kryptonian friend jealous, with a slight problem: his date, Doris, is actually “Gigi,” aka Giganta, the popular Wonder Woman villain. And in a very Jimmy situation, she’s both into him and wants to run a few experiments on him, including turning him into a wolf.
Before the season’s premiere, io9 talked with co-showrunners Jake Wyatt and Brendan Clogher about the show’s other love story. While Kara and Jimmy get paired up every once in a while in comics or other media, Wyatt noted they’re not a “near-sacred pop culture thing” like Clark and Lois. As such, My Adventures With Superman is free to put its younger duo through more stress and modern dating troubles. But it’s not just a matter of testing Kara and Jimmy with one obstacle after another.
[embed]https://www.youtube.com/watch?v=cbfUC3-qU8s[/embed] Every relationship faces trials that can often make one half—or even both halves—look bad. Putting Kara and Jimmy in various situations on the path to love is part of the show’s DNA, but he and Wyatt said there’s a limit to what can be done without betraying who these characters are. “It’s a tightrope to keep audience credibility with these two and keep them likable,” Clogher acknowledged. “Supergirl is Supergirl, but we can bend the rules a bit more with Jimmy. He’s emotionally intelligent, but it’s easier to like him when he’s being bad.” “Jimmy’s off being goofus so Kara can be gallant,” added Wyatt. “If Clark and Lois are the romcom, these two are romantic chaos.” The popular manga and anime Ranma 1/2 was cited as a source for the latter term, and it definitely applies. With Jimmy’s love life taking center stage this season, the team knew they wanted him to have an arc of dating mad-scientists, which would let them turn him into animals as he had in the comics. While doing story revisions on “W.O.R.M.S.,” they realized the episode needed a bigger set piece for the third act—a “King Kong moment,” if you will—but the initial villain they had couldn’t really lead to that escalation.
So Giganta was added, allowing for a scene where she changes her size and kidnaps Jimmy before climbing a skyscraper with plans to make him just like her. Wyatt said DC “played ball really well” when it came to including her, and has generally been a good partner in that regard, including getting the Whip in last week’s episode. “Some of [our villains] are about DC notes,” he explained. “Other times, it was with DC assistance.” We won’t spoil Jimmy’s next date, but know that the character was also done with some DC advice, and they’re even more ridiculous than Giganta—and more trying on Kara. [embed]https://www.youtube.com/watch?v=PCq12i5r3Ug[/embed] Speaking of her, io9 asked if there were any plans to put Kara in some romantic hijinks of her own outside of Jimmy’s orbit. The pair admitted that yes, the team had episode ideas where she’d go on dates, from Steve Lombard to some supervillains. “Those [villain dates] would’ve ended in swift and violent justice,” said Wyatt, which sounds like a riot. Unfortunately, these ideas were some of many in the season to be cut, so the team opted to give Kara a more serious arc of coming into her own as a hero. That journey, part of which involves her little fangirl Jessica Cruz, will play out as My Adventures With Superman continues with new episodes this summer. But if the show comes back for season four, maybe then we’ll see the Woman of Tomorrow make some bad romantic choices. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Adventures #Superman #Creators #Talk #KaraJimmy #Super #ShipJimmy Olsen,My Adventures with Superman,Supergirl,Superman](https://gizmodo.com/app/uploads/2025/09/io9-2025-spoiler.png)



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