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Canva acquires startups working on animation and marketing | TechCrunch

Canva acquires startups working on animation and marketing | TechCrunch

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On Monday, creative suite maker Canva announced the dual acquisition of startups Cavalry, which works on animation, and Mango AI, which works on improving ad performance.

UK-based Cavalry works on 2D motion animation for different verticals such as advertising, marketing, gaming, and generative art. Canva said that Cavalry’s tooling will add to the existing capabilities of Affinity, Canva’s professional creative editing suite for photos, vectors, and layouts, which it acquired in 2024

Canva revamped Affinity’s design last year and made it free for all users. The company said that since then, people have downloaded the software over five million times. Affinity has the capabilities of photos, vector, and layout editing. With this acquisition, Canva wants to add motion editing to its suite.

“By bringing Cavalry alongside Affinity, we’re closing that [motion editing] gap and unlocking a complete professional suite spanning photo, vector, layout, and now motion editing,” the company said in a blog post. “Together, these tools form the foundation of a full-stack Creative OS for professional work, while preserving the depth and control professional creatives rely on,” it added.

Besides Cavalry, Canva has also acquired stealth startup MangoAI, which was working on building reinforcement learning systems to improve video ad performance, according to its website. Canva said that the startup’s first product helped clients create and launch ads and observe outcomes to improve future campaigns.

MangoAI was built by Nirmal Govind, former Vice President of Data Science & Engineering at Netflix, and Vinith Misra, a former data scientist at Netflix and Roblox. Canva said that Govind will become Canva’s first ” Chief Algorithms Officer” and Misra will work on improving Canva’s marketing products.

In January 2025, Canva acquired marketing intelligence startup Magicbrief and later last year, it launched a growth tool called Canva Grow for asset creation and performance measurement.

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MangoAI Co-Founders Nirmal Govind (left) and Vinith Misra (right) together with Canva Co-Founder and COO, Cliff Obrecht (centre).Image Credits: Canva

During a sit-down at Web Summit Qatar earlier this month, Canva co-founder and COO Cliff Obrecht told TechCrunch that Canva Grow is doing “incredibly well,” especially when it comes to creating static content and publishing it to Meta platforms.

“It is quite an early product, but we’ll soon be launching a lot more things around video creation, deploying across multi platform,” Obrecht had said. “So it’s very early, but it’s very much got a very loyal small user base, but a lot of big brands are spending money, and then we’re scaling up massively.”

With the new acquisitions, the company wants to bolster its position as a marketing solution by potentially adding video creation and more granular measurement. Canva closed 2025 at $4 billion in annualized revenue with more than 265 million users and 31 million paid users.

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TL;DR: Get a free iPhone 17e when signing up for a T-Mobile plan with no trade-in required. Alternatively, get the iPhone 17 for free from T-Mobile when signing up for an Experience More plan and trading in an eligible device.

Last month was absolutely huge for Apple. We got new iPhones, MacBooks, and iPads, but what now? Are we just expected to sit around and wait for the next batch of new products? Absolutely not — we’re supposed to score the best deals on this fresh lineup.

For those interested in investing in the new iPhone 17, we recommend checking out T-Mobile. The popular carrier is offering another “free iPhone” deal this week.

You can switch to almost any T-Mobile plan and get a free iPhone 17e with no trade in required. Alternatively, you can score the iPhone 17 for free when signing on for 24 months of an Experience Beyond plan and trading in an eligible phone. T-Mobile will charge taxes on these free deals and a $35 device connection fee.

SEE ALSO: Boost Infinite is giving away the Apple iPhone 17 for free — upgrade to the latest model every year

There are always some strings attached to these sort of deals, and we should note that the Experience More plan is designed for power users who want 4K streaming, massive hotspot data, and the best international roaming. It therefore comes with a higher monthly bill than more limited plans. The Experience More plan does include perks like Apple TV+ and Netflix, which helps offset some of that cost.

If you’re still rocking an iPhone 12 or 13, you’re missing out on some genuinely game-changing features. The iPhone 17 is the first base model built specifically to handle Apple’s most advanced AI features. Mashable’s Stan Schroeder said it’s an “excellent phone that matches the iPhone Pro models in many ways that matter.”

Score an iPhone 17 for free this week with T-Mobile.

#TMobile #giving #Apple #iPhone #free #qualify">T-Mobile is giving away the Apple iPhone 17 for free — how to qualify TL;DR: Get a free iPhone 17e when signing up for a T-Mobile plan with no trade-in required. Alternatively, get the iPhone 17 for free from T-Mobile when signing up for an Experience More plan and trading in an eligible device. Last month was absolutely huge for Apple. We got new iPhones, MacBooks, and iPads, but what now? Are we just expected to sit around and wait for the next batch of new products? Absolutely not — we’re supposed to score the best deals on this fresh lineup.For those interested in investing in the new iPhone 17, we recommend checking out T-Mobile. The popular carrier is offering another “free iPhone” deal this week.You can switch to almost any T-Mobile plan and get a free iPhone 17e with no trade in required. Alternatively, you can score the iPhone 17 for free when signing on for 24 months of an Experience Beyond plan and trading in an eligible phone. T-Mobile will charge taxes on these free deals and a device connection fee. SEE ALSO: Boost Infinite is giving away the Apple iPhone 17 for free — upgrade to the latest model every year There are always some strings attached to these sort of deals, and we should note that the Experience More plan is designed for power users who want 4K streaming, massive hotspot data, and the best international roaming. It therefore comes with a higher monthly bill than more limited plans. The Experience More plan does include perks like Apple TV+ and Netflix, which helps offset some of that cost. Mashable Deals By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use. If you’re still rocking an iPhone 12 or 13, you’re missing out on some genuinely game-changing features. The iPhone 17 is the first base model built specifically to handle Apple’s most advanced AI features. Mashable’s Stan Schroeder said it’s an “excellent phone that matches the iPhone Pro models in many ways that matter.”Score an iPhone 17 for free this week with T-Mobile. #TMobile #giving #Apple #iPhone #free #qualify

free iPhone 17e when signing up for a T-Mobile plan with no trade-in required. Alternatively, get the iPhone 17 for free from T-Mobile when signing up for an Experience More plan and trading in an eligible device.

Last month was absolutely huge for Apple. We got new iPhones, MacBooks, and iPads, but what now? Are we just expected to sit around and wait for the next batch of new products? Absolutely not — we’re supposed to score the best deals on this fresh lineup.

For those interested in investing in the new iPhone 17, we recommend checking out T-Mobile. The popular carrier is offering another “free iPhone” deal this week.

You can switch to almost any T-Mobile plan and get a free iPhone 17e with no trade in required. Alternatively, you can score the iPhone 17 for free when signing on for 24 months of an Experience Beyond plan and trading in an eligible phone. T-Mobile will charge taxes on these free deals and a $35 device connection fee.

SEE ALSO: Boost Infinite is giving away the Apple iPhone 17 for free — upgrade to the latest model every year

There are always some strings attached to these sort of deals, and we should note that the Experience More plan is designed for power users who want 4K streaming, massive hotspot data, and the best international roaming. It therefore comes with a higher monthly bill than more limited plans. The Experience More plan does include perks like Apple TV+ and Netflix, which helps offset some of that cost.

If you’re still rocking an iPhone 12 or 13, you’re missing out on some genuinely game-changing features. The iPhone 17 is the first base model built specifically to handle Apple’s most advanced AI features. Mashable’s Stan Schroeder said it’s an “excellent phone that matches the iPhone Pro models in many ways that matter.”

Score an iPhone 17 for free this week with T-Mobile.

#TMobile #giving #Apple #iPhone #free #qualify">T-Mobile is giving away the Apple iPhone 17 for free — how to qualify

TL;DR: Get a free iPhone 17e when signing up for a T-Mobile plan with no trade-in required. Alternatively, get the iPhone 17 for free from T-Mobile when signing up for an Experience More plan and trading in an eligible device.

Last month was absolutely huge for Apple. We got new iPhones, MacBooks, and iPads, but what now? Are we just expected to sit around and wait for the next batch of new products? Absolutely not — we’re supposed to score the best deals on this fresh lineup.

For those interested in investing in the new iPhone 17, we recommend checking out T-Mobile. The popular carrier is offering another “free iPhone” deal this week.

You can switch to almost any T-Mobile plan and get a free iPhone 17e with no trade in required. Alternatively, you can score the iPhone 17 for free when signing on for 24 months of an Experience Beyond plan and trading in an eligible phone. T-Mobile will charge taxes on these free deals and a $35 device connection fee.

SEE ALSO: Boost Infinite is giving away the Apple iPhone 17 for free — upgrade to the latest model every year

There are always some strings attached to these sort of deals, and we should note that the Experience More plan is designed for power users who want 4K streaming, massive hotspot data, and the best international roaming. It therefore comes with a higher monthly bill than more limited plans. The Experience More plan does include perks like Apple TV+ and Netflix, which helps offset some of that cost.

If you’re still rocking an iPhone 12 or 13, you’re missing out on some genuinely game-changing features. The iPhone 17 is the first base model built specifically to handle Apple’s most advanced AI features. Mashable’s Stan Schroeder said it’s an “excellent phone that matches the iPhone Pro models in many ways that matter.”

Score an iPhone 17 for free this week with T-Mobile.

#TMobile #giving #Apple #iPhone #free #qualify

The bill (AB 105) would’ve required sites with more than one-third of their total content deemed harmful to minors to impose a “reasonable” form of age verification, such as asking users to show their government-issued ID. More than two dozen states have already passed similar age check requirements for access to adult content, including Arizona, Florida, Georgia, Missouri, Texas, and Virginia. As a result, Pornhub has blocked its site in these locations.

Last month, the Wisconsin American Civil Liberties Union testified that AB 105 “raises significant concerns around privacy, surveillance, and the First Amendment,” and it seems like Evers agreed. “I am vetoing this bill in its entirety because I object to this bill’s intrusion into the personal privacy of Wisconsin residents,” Evers writes, adding that he’s “concerned about data security and the potential for misuse of personally identifiable information” obtained as a result of the age verification process.

An early version of Wisconsin’s age verification bill also included a ban on virtual private networks (VPN), which people have been using to circumvent online age checks. Lawmakers dropped this provision in February, though VPNs are becoming a target for regulators around the globe.

Despite vetoing this bill, Evers is leaving the door open for other kinds of age verification solutions, such as “device-based” methods that would verify the age of users on their phone or computer.

#Wisconsin #governor #age #checks #pornNews,Policy,Politics,Speech">Wisconsin governor says ‘no’ to age checks for pornWisconsin Gov. Tony Evers vetoed a bill that would’ve required residents to verify their age before accessing porn sites, as reported earlier by 404 Media. In a letter to the members of the assembly last week, Evers writes that the bill “imposes an intrusive burden on adults who are trying to access constitutionally protected materials.”The bill (AB 105) would’ve required sites with more than one-third of their total content deemed harmful to minors to impose a “reasonable” form of age verification, such as asking users to show their government-issued ID. More than two dozen states have already passed similar age check requirements for access to adult content, including Arizona, Florida, Georgia, Missouri, Texas, and Virginia. As a result, Pornhub has blocked its site in these locations.Last month, the Wisconsin American Civil Liberties Union testified that AB 105 “raises significant concerns around privacy, surveillance, and the First Amendment,” and it seems like Evers agreed. “I am vetoing this bill in its entirety because I object to this bill’s intrusion into the personal privacy of Wisconsin residents,” Evers writes, adding that he’s “concerned about data security and the potential for misuse of personally identifiable information” obtained as a result of the age verification process.An early version of Wisconsin’s age verification bill also included a ban on virtual private networks (VPN), which people have been using to circumvent online age checks. Lawmakers dropped this provision in February, though VPNs are becoming a target for regulators around the globe.Despite vetoing this bill, Evers is leaving the door open for other kinds of age verification solutions, such as “device-based” methods that would verify the age of users on their phone or computer.#Wisconsin #governor #age #checks #pornNews,Policy,Politics,Speech

reported earlier by 404 Media. In a letter to the members of the assembly last week, Evers writes that the bill “imposes an intrusive burden on adults who are trying to access constitutionally protected materials.”

The bill (AB 105) would’ve required sites with more than one-third of their total content deemed harmful to minors to impose a “reasonable” form of age verification, such as asking users to show their government-issued ID. More than two dozen states have already passed similar age check requirements for access to adult content, including Arizona, Florida, Georgia, Missouri, Texas, and Virginia. As a result, Pornhub has blocked its site in these locations.

Last month, the Wisconsin American Civil Liberties Union testified that AB 105 “raises significant concerns around privacy, surveillance, and the First Amendment,” and it seems like Evers agreed. “I am vetoing this bill in its entirety because I object to this bill’s intrusion into the personal privacy of Wisconsin residents,” Evers writes, adding that he’s “concerned about data security and the potential for misuse of personally identifiable information” obtained as a result of the age verification process.

An early version of Wisconsin’s age verification bill also included a ban on virtual private networks (VPN), which people have been using to circumvent online age checks. Lawmakers dropped this provision in February, though VPNs are becoming a target for regulators around the globe.

Despite vetoing this bill, Evers is leaving the door open for other kinds of age verification solutions, such as “device-based” methods that would verify the age of users on their phone or computer.

#Wisconsin #governor #age #checks #pornNews,Policy,Politics,Speech">Wisconsin governor says ‘no’ to age checks for porn

Wisconsin Gov. Tony Evers vetoed a bill that would’ve required residents to verify their age before accessing porn sites, as reported earlier by 404 Media. In a letter to the members of the assembly last week, Evers writes that the bill “imposes an intrusive burden on adults who are trying to access constitutionally protected materials.”

The bill (AB 105) would’ve required sites with more than one-third of their total content deemed harmful to minors to impose a “reasonable” form of age verification, such as asking users to show their government-issued ID. More than two dozen states have already passed similar age check requirements for access to adult content, including Arizona, Florida, Georgia, Missouri, Texas, and Virginia. As a result, Pornhub has blocked its site in these locations.

Last month, the Wisconsin American Civil Liberties Union testified that AB 105 “raises significant concerns around privacy, surveillance, and the First Amendment,” and it seems like Evers agreed. “I am vetoing this bill in its entirety because I object to this bill’s intrusion into the personal privacy of Wisconsin residents,” Evers writes, adding that he’s “concerned about data security and the potential for misuse of personally identifiable information” obtained as a result of the age verification process.

An early version of Wisconsin’s age verification bill also included a ban on virtual private networks (VPN), which people have been using to circumvent online age checks. Lawmakers dropped this provision in February, though VPNs are becoming a target for regulators around the globe.

Despite vetoing this bill, Evers is leaving the door open for other kinds of age verification solutions, such as “device-based” methods that would verify the age of users on their phone or computer.

#Wisconsin #governor #age #checks #pornNews,Policy,Politics,Speech
Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies.

The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations.

As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.”

TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution.

However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues.

AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost | TechCrunch Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies. The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations. As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.” TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution. However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues. Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said. Rocket’s subscription plans range from per month for building applications to 0 for strategy and research capabilities, and up to 0 for the full platform, including competitive intelligence. Techcrunch event San Francisco, CA | October 13-15, 2026 The 0 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work. Rocket raised a million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses. Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto. #startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding
Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket

The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said.

Rocket’s subscription plans range from $25 per month for building applications to $250 for strategy and research capabilities, and up to $350 for the full platform, including competitive intelligence.

Techcrunch event

San Francisco, CA | October 13-15, 2026

The $250 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work.

Rocket raised a $15 million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~$4,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses.

Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto.

#startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding">AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost | TechCrunch Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies. The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations. As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.” TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution. However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues. Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said. Rocket’s subscription plans range from per month for building applications to 0 for strategy and research capabilities, and up to 0 for the full platform, including competitive intelligence. Techcrunch event San Francisco, CA | October 13-15, 2026 The 0 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work. Rocket raised a million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses. Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto. #startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding

Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies.

The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations.

As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.”

TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution.

However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues.

AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost | TechCrunch Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies. The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations. As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.” TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution. However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues. Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said. Rocket’s subscription plans range from per month for building applications to 0 for strategy and research capabilities, and up to 0 for the full platform, including competitive intelligence. Techcrunch event San Francisco, CA | October 13-15, 2026 The 0 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work. Rocket raised a million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses. Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto. #startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding
Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket

The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said.

Rocket’s subscription plans range from $25 per month for building applications to $250 for strategy and research capabilities, and up to $350 for the full platform, including competitive intelligence.

Techcrunch event

San Francisco, CA | October 13-15, 2026

The $250 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work.

Rocket raised a $15 million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~$4,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses.

Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto.

#startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding">AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost | TechCrunch

Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies.

The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations.

As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.”

TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution.

However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues.

AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost | TechCrunch Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies. The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations. As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.” TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution. However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues. Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said. Rocket’s subscription plans range from per month for building applications to 0 for strategy and research capabilities, and up to 0 for the full platform, including competitive intelligence. Techcrunch event San Francisco, CA | October 13-15, 2026 The 0 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work. Rocket raised a million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses. Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto. #startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding
Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket

The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said.

Rocket’s subscription plans range from $25 per month for building applications to $250 for strategy and research capabilities, and up to $350 for the full platform, including competitive intelligence.

Techcrunch event

San Francisco, CA | October 13-15, 2026

The $250 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work.

Rocket raised a $15 million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~$4,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses.

Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto.

#startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding

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