Creative suite company Canva launched its own design model on Thursday that understands different layers and formats today to power its features. The company also introduced new product forms, updates to its AI assistant, and the ability to create with its coding tool for sheets to make widgets for getting repeatable insights.
Canva said that it is launching its own foundational model, trained on its elements, that would generate designs with editable layers and objects as compared to a flat image. It said the model works across different formats, including social media posts, presentations, whiteboards, and websites.
“We started by creating flat images with diffusion models. Omni models have taken that a step further, where you’re able to edit those flat images with a lot of sophistication through prompting. But the tools have made you prompt your way to the final result, which, for a visual medium, is challenging,” Canva’s global head of product, Robert Kawalsky, told TechCrunch over a call.
“What we’ve found is that where people want to be is the ability to really marry this idea of starting with a prompt and getting far, but also being able to iterate directly themselves.”
Infusing more AI features into Canva
The company unveiled an AI assistant called Canva AI with a chat-like interface for generating new media items using prompts earlier this year. The platform is now making that assistant available across screens, including the design and elements tabs.
Users can also mention the bot in comments to get text or media suggestions while working on a project with others. Plus, the AI tool can now generate 3D objects and allow you to copy the art style of a design.
Earlier this year, the company added a spreadsheet product and a feature that lets users create mini apps through prompts. Now, it’s connecting these two products, allowing users to make use of data stored in the spreadsheet and create widgets from that.
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Canva also acquired an ad analytics company called MagicBrief earlier this year. Using its own platform for creation along with the new measurement tool, Canva is launching a full-stack marketing platform called Canva Grow, which uses AI for both asset creation and analytics. It also allows marketers to publish their ads directly on platforms like Meta.
New products and features
Along with AI features, the Australian design company announced some new products and features to its platform. Users can now create forms with Canva to get different kinds of input from their clients or people instead of using Google Forms.
The company is also adding email design to the platform for users to create templates and layouts for marketing or package tracking emails that follow the brand’s aesthetics.
Canva acquired the pro design tool Affinity last year to better compete with Adobe. With this release, the company said that it is making the tool free forever for users.
Canva is also redesigning the Affinity interface to merge vector, pixel, and layout understanding under one interface. And it’s tightly integrating Affinity to Canva so designers can create objects in the pro tool and move them to the latter. Users can also take advantage of Canva AI to generate images or designs within Affinity, the company said.
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![The Animation Industry Still Hopes for Hollywood’s Full Respect
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood. A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’” While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs. Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2](https://i1.wp.com/gizmodo.com/app/uploads/2026/05/Super-Mario-Galaxy-flying-1280x853.jpg?ssl=1 "The Animation Industry Still Hopes for Hollywood’s Full Respect
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood. A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’” While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs. Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2")
![The Animation Industry Still Hopes for Hollywood’s Full Respect
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood. A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over $1 billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’” While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs. Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2](https://gizmodo.com/app/uploads/2026/05/Super-Mario-Galaxy-flying-1280x853.jpg "The Animation Industry Still Hopes for Hollywood’s Full Respect
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood. A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over $1 billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’” While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs. Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2")
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