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Citizen Lab director warns cyber industry about US authoritarian descent | TechCrunch

Citizen Lab director warns cyber industry about US authoritarian descent | TechCrunch

The director of Citizen Lab, one of the most prominent organizations investigating government spyware abuses, is sounding the alarm to the cybersecurity community and asking them to step up and join the fight against authoritarianism. 

On Wednesday, Ron Deibert will deliver a keynote at the Black Hat cybersecurity conference in Las Vegas, one of the largest gatherings of information security professionals of the year. 

Ahead of his talk, Deibert told TechCrunch that he plans to speak about what he describes as a “descent into a kind of fusion of tech and fascism,” and the role that the big tech platforms are playing, and “propelling forward a really frightening type of collective insecurity that isn’t typically addressed by this crowd, this community, as a cybersecurity problem.”

Deibert described the recent political events in the United States as a “dramatic descent into authoritarianism,” but one that the cybersecurity community can help defend against.

“I think alarm bells need to be rung for this community that, at the very least, they should be aware of what’s going on and hopefully they can not contribute to it, if not help reverse it,” Deibert told TechCrunch.

Historically, at least in the United States, the cybersecurity industry has put politics — to a certain extent — to the side. More recently, however, politics has fully entered the world of cybersecurity. 

Earlier this year, President Donald Trump ordered an investigation into former CISA director Chris Krebs, who had publicly rebuffed Trump’s false claims about election fraud by declaring the 2020 election secure. Trump later fired Krebs by tweet. The investigation ordered by Trump months after his 2024 reelection forced Krebs to step down from SentinelOne and vow to fight back.

In response, Jen Easterly, another former CISA director and Krebs’ successor, called on the cybersecurity community to get involved and speak out.

“If we stay silent when experienced, mission-driven leaders are sidelined or sanctioned, we risk something greater than discomfort; we risk diminishing the very institutions we are here to protect,” Easterly wrote in a post on LinkedIn. 

Easterly was herself a victim of political pressure from the Trump administration when she got the offer to join West Point rescinded in late July. 

Deibert, who this year published his new book, Chasing Shadows: Cyber Espionage, Subversion, And The Global Fight For Democracy, is echoing the same message as Easterly.

“I think that there comes a point at which you have to recognize that the landscape is changing around you, and the security problems you set out for yourselves are maybe trivial in light of the broader context and the insecurities that are being propelled forward in the absence of proper checks and balances and oversight, which are deteriorating,” said Deibert.

Deibert is also concerned that big companies like Meta, Google, and Apple could take a step back in their efforts to fight against government spyware — sometimes referred to as “commercial” or “mercenary” spyware — by gutting their threat intelligence teams. 

These threat intelligence teams are dedicated groups of security researchers that track government hackers, both those working inside government agencies, such as China’s Ministry of State Security, or Russia’s intelligence agencies FSB and GRU, as well as companies such as NSO Group or Paragon. 

These are the same teams that are responsible for detecting hacks against their own users, such as when WhatsApp caught NSO Group hacking more than 1,400 of its users in 2019, or when Apple catches hackers using government spyware to target its customers and notifies the victims of the attacks.

Deibert is concerned that these teams could be cut or at least reduced, given that the same companies have cut their moderation and safety teams. 

He told TechCrunch that threat intelligence teams, like the ones at Meta, are doing “amazing work,” in part by staying siloed and separate from the commercial arms of their wider organizations.

“But the question is how long will that last?” said Deibert.

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#Citizen #Lab #director #warns #cyber #industry #authoritarian #descent #TechCrunch

AI-related job loss fears grow each time another company announces a round of layoffs. Through May of 2026, companies announced that close to 90,000 job cuts were tied to AI, and, by some accounts, up to 15% of U.S. jobs are projected to be eliminated by AI over the next five years. Promises from the tech industry that AI will also create new jobs does little to ease fears, especially for the generation wondering if anyone will be hiring when they graduate. 

A recent report from Ramp and Revelio Labs, which track enterprise AI spend and workforce records from nearly 22,000 companies, respectively, complicates that gloomy narrative. 

The report found that companies spending heavily on AI are growing headcount faster, even in the entry-level roles that many fear are doomed. According to the report, “high-intensity adopters” — firms that spend on average $30 per employee per month on AI in the first three months — saw headcount increase 10.2%.

Headcount also rose across functions, including engineering, sales, administration, customer service, finance, marketing, and scientist roles. The strongest job growth among high-intensity adopters was in the information sector, which includes software, internet, media, and tech-adjacent firms. 

Despite these positive signals, the data isn’t as rosy as it seems. It skews heavily towards tech-forward, knowledge-work firms — ones that might have VC-backing and are growing fast anyway, making it difficult to say whether AI is contributing to the hiring or just showing up at companies that are expanding anyway.

“This paper does not show that AI universally creates jobs,” the paper’s authors admit, “but it does counter claims that AI will lead to broad job losses.”

It also counters claims that AI is killing all junior jobs. Recent research from Goldman Sachs found that AI has already erased about 16,000 net jobs per month over the past year, with Gen Z and entry level workers taking the brunt of the burden. But in tech-forward firms, the report finds that entry-level headcount actually rose by 12%.

So what can we take away from this? Perhaps that AI isn’t always a tool for labor substitution, but that it can be a tool for firm-expansion instead. 

“For software and technology firms, AI can make core output cheaper or faster to produce: writing code, debugging, building internal tools, producing technical documentation, and supporting product development,” the report reads. “Lower production costs in these workflows can raise the return to expanding the whole firm, not just the engineering team.”

But companies that buy subscriptions and run pilots, yet did not go on to make sustained investments, don’t tend to see any gains in headcount, per the report. 

That sets up the potential for a widening gap between firms that have the resources — like capital, technical staff, founder networks, and management bandwidth — to turn AI adoption into actual business gains and those that are stuck experimenting with subscriptions. In other words, this report suggests that firms that already have the resources are the ones who will see the largest gains. 

The paper’s authors speculate such a divide may continue to grow, saying: “Firms without those channels may fall behind.”

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#jobs #debate #messier #TechCrunchRamp,ai job loss,revelio labs">The AI jobs debate just got messier | TechCrunch
AI-related job loss fears grow each time another company announces a round of layoffs. Through May of 2026, companies announced that close to 90,000 job cuts were tied to AI, and, by some accounts, up to 15% of U.S. jobs are projected to be eliminated by AI over the next five years. Promises from the tech industry that AI will also create new jobs does little to ease fears, especially for the generation wondering if anyone will be hiring when they graduate. 

A recent report from Ramp and Revelio Labs, which track enterprise AI spend and workforce records from nearly 22,000 companies, respectively, complicates that gloomy narrative. 







The report found that companies spending heavily on AI are growing headcount faster, even in the entry-level roles that many fear are doomed. According to the report, “high-intensity adopters” — firms that spend on average  per employee per month on AI in the first three months — saw headcount increase 10.2%. 

Headcount also rose across functions, including engineering, sales, administration, customer service, finance, marketing, and scientist roles. The strongest job growth among high-intensity adopters was in the information sector, which includes software, internet, media, and tech-adjacent firms. 

Despite these positive signals, the data isn’t as rosy as it seems. It skews heavily towards tech-forward, knowledge-work firms — ones that might have VC-backing and are growing fast anyway, making it difficult to say whether AI is contributing to the hiring or just showing up at companies that are expanding anyway.

“This paper does not show that AI universally creates jobs,” the paper’s authors admit, “but it does counter claims that AI will lead to broad job losses.”

It also counters claims that AI is killing all junior jobs. Recent research from Goldman Sachs found that AI has already erased about 16,000 net jobs per month over the past year, with Gen Z and entry level workers taking the brunt of the burden. But in tech-forward firms, the report finds that entry-level headcount actually rose by 12%.


So what can we take away from this? Perhaps that AI isn’t always a tool for labor substitution, but that it can be a tool for firm-expansion instead. 

“For software and technology firms, AI can make core output cheaper or faster to produce: writing code, debugging, building internal tools, producing technical documentation, and supporting product development,” the report reads. “Lower production costs in these workflows can raise the return to expanding the whole firm, not just the engineering team.”

But companies that buy subscriptions and run pilots, yet did not go on to make sustained investments, don’t tend to see any gains in headcount, per the report. 







That sets up the potential for a widening gap between firms that have the resources — like capital, technical staff, founder networks, and management bandwidth — to turn AI adoption into actual business gains and those that are stuck experimenting with subscriptions. In other words, this report suggests that firms that already have the resources are the ones who will see the largest gains. 

The paper’s authors speculate such a divide may continue to grow, saying: “Firms without those channels may fall behind.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#jobs #debate #messier #TechCrunchRamp,ai job loss,revelio labs

announces a round of layoffs. Through May of 2026, companies announced that close to 90,000 job cuts were tied to AI, and, by some accounts, up to 15% of U.S. jobs are projected to be eliminated by AI over the next five years. Promises from the tech industry that AI will also create new jobs does little to ease fears, especially for the generation wondering if anyone will be hiring when they graduate. 

A recent report from Ramp and Revelio Labs, which track enterprise AI spend and workforce records from nearly 22,000 companies, respectively, complicates that gloomy narrative. 

The report found that companies spending heavily on AI are growing headcount faster, even in the entry-level roles that many fear are doomed. According to the report, “high-intensity adopters” — firms that spend on average $30 per employee per month on AI in the first three months — saw headcount increase 10.2%.

Headcount also rose across functions, including engineering, sales, administration, customer service, finance, marketing, and scientist roles. The strongest job growth among high-intensity adopters was in the information sector, which includes software, internet, media, and tech-adjacent firms. 

Despite these positive signals, the data isn’t as rosy as it seems. It skews heavily towards tech-forward, knowledge-work firms — ones that might have VC-backing and are growing fast anyway, making it difficult to say whether AI is contributing to the hiring or just showing up at companies that are expanding anyway.

“This paper does not show that AI universally creates jobs,” the paper’s authors admit, “but it does counter claims that AI will lead to broad job losses.”

It also counters claims that AI is killing all junior jobs. Recent research from Goldman Sachs found that AI has already erased about 16,000 net jobs per month over the past year, with Gen Z and entry level workers taking the brunt of the burden. But in tech-forward firms, the report finds that entry-level headcount actually rose by 12%.

So what can we take away from this? Perhaps that AI isn’t always a tool for labor substitution, but that it can be a tool for firm-expansion instead. 

“For software and technology firms, AI can make core output cheaper or faster to produce: writing code, debugging, building internal tools, producing technical documentation, and supporting product development,” the report reads. “Lower production costs in these workflows can raise the return to expanding the whole firm, not just the engineering team.”

But companies that buy subscriptions and run pilots, yet did not go on to make sustained investments, don’t tend to see any gains in headcount, per the report. 

That sets up the potential for a widening gap between firms that have the resources — like capital, technical staff, founder networks, and management bandwidth — to turn AI adoption into actual business gains and those that are stuck experimenting with subscriptions. In other words, this report suggests that firms that already have the resources are the ones who will see the largest gains. 

The paper’s authors speculate such a divide may continue to grow, saying: “Firms without those channels may fall behind.”

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#jobs #debate #messier #TechCrunchRamp,ai job loss,revelio labs">The AI jobs debate just got messier | TechCrunch

AI-related job loss fears grow each time another company announces a round of layoffs. Through May of 2026, companies announced that close to 90,000 job cuts were tied to AI, and, by some accounts, up to 15% of U.S. jobs are projected to be eliminated by AI over the next five years. Promises from the tech industry that AI will also create new jobs does little to ease fears, especially for the generation wondering if anyone will be hiring when they graduate. 

A recent report from Ramp and Revelio Labs, which track enterprise AI spend and workforce records from nearly 22,000 companies, respectively, complicates that gloomy narrative. 

The report found that companies spending heavily on AI are growing headcount faster, even in the entry-level roles that many fear are doomed. According to the report, “high-intensity adopters” — firms that spend on average $30 per employee per month on AI in the first three months — saw headcount increase 10.2%.

Headcount also rose across functions, including engineering, sales, administration, customer service, finance, marketing, and scientist roles. The strongest job growth among high-intensity adopters was in the information sector, which includes software, internet, media, and tech-adjacent firms. 

Despite these positive signals, the data isn’t as rosy as it seems. It skews heavily towards tech-forward, knowledge-work firms — ones that might have VC-backing and are growing fast anyway, making it difficult to say whether AI is contributing to the hiring or just showing up at companies that are expanding anyway.

“This paper does not show that AI universally creates jobs,” the paper’s authors admit, “but it does counter claims that AI will lead to broad job losses.”

It also counters claims that AI is killing all junior jobs. Recent research from Goldman Sachs found that AI has already erased about 16,000 net jobs per month over the past year, with Gen Z and entry level workers taking the brunt of the burden. But in tech-forward firms, the report finds that entry-level headcount actually rose by 12%.

So what can we take away from this? Perhaps that AI isn’t always a tool for labor substitution, but that it can be a tool for firm-expansion instead. 

“For software and technology firms, AI can make core output cheaper or faster to produce: writing code, debugging, building internal tools, producing technical documentation, and supporting product development,” the report reads. “Lower production costs in these workflows can raise the return to expanding the whole firm, not just the engineering team.”

But companies that buy subscriptions and run pilots, yet did not go on to make sustained investments, don’t tend to see any gains in headcount, per the report. 

That sets up the potential for a widening gap between firms that have the resources — like capital, technical staff, founder networks, and management bandwidth — to turn AI adoption into actual business gains and those that are stuck experimenting with subscriptions. In other words, this report suggests that firms that already have the resources are the ones who will see the largest gains. 

The paper’s authors speculate such a divide may continue to grow, saying: “Firms without those channels may fall behind.”

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#jobs #debate #messier #TechCrunchRamp,ai job loss,revelio labs
MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.

Why Did Apple Increase MacBook and iPad Prices?

Why Has Apple Increased MacBook and iPad Prices by Up to ₹70,000?
	
Apple has announced a major price hike for several MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.



Why Did Apple Increase MacBook and iPad Prices?







This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.



According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.



Which Apple Products Have Become More Expensive?







The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.



Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.



Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.





#Apple #Increased #MacBook #iPad #Pricesapple

This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.

According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.

Which Apple Products Have Become More Expensive?

iPad air different colors

The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.

Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.

Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.

#Apple #Increased #MacBook #iPad #Pricesapple">Why Has Apple Increased MacBook and iPad Prices by Up to ₹70,000?
	
Apple has announced a major price hike for several MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.



Why Did Apple Increase MacBook and iPad Prices?







This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.



According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.



Which Apple Products Have Become More Expensive?







The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.



Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.



Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.





#Apple #Increased #MacBook #iPad #Pricesapple

and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.

Why Did Apple Increase MacBook and iPad Prices?

Why Has Apple Increased MacBook and iPad Prices by Up to ₹70,000?
	
Apple has announced a major price hike for several MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.



Why Did Apple Increase MacBook and iPad Prices?







This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.



According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.



Which Apple Products Have Become More Expensive?







The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.



Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.



Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.





#Apple #Increased #MacBook #iPad #Pricesapple

This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.

According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.

Which Apple Products Have Become More Expensive?

iPad air different colors

The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.

Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.

Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.

#Apple #Increased #MacBook #iPad #Pricesapple">Why Has Apple Increased MacBook and iPad Prices by Up to ₹70,000?

Apple has announced a major price hike for several MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.

Why Did Apple Increase MacBook and iPad Prices?

Why Has Apple Increased MacBook and iPad Prices by Up to ₹70,000?
	
Apple has announced a major price hike for several MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.



Why Did Apple Increase MacBook and iPad Prices?







This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.



According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.



Which Apple Products Have Become More Expensive?







The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.



Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.



Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.





#Apple #Increased #MacBook #iPad #Pricesapple

This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.

According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.

Which Apple Products Have Become More Expensive?

iPad air different colors

The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.

Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.

Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.

#Apple #Increased #MacBook #iPad #Pricesapple

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