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Data Brokers Are Hiding Their Opt-Out Pages From Google Search

Data Brokers Are Hiding Their Opt-Out Pages From Google Search

Data brokers are required by California law to provide ways for consumers to request their data be deleted. But good luck finding them.

More than 30 of the companies, which collect and sell consumers’ personal information, hid their deletion instructions from Google, according to a review by The Markup and CalMatters of hundreds of broker websites. This creates one more obstacle for consumers who want to delete their data.

Many of the pages containing the instructions, listed in an official state registry, use code to tell search engines to remove the page entirely from search results. Popular tools like Google and Bing respect the code by excluding pages when responding to users.

Data brokers nationwide must register in California under the state’s Consumer Privacy Act, which allows Californians to request that their information be removed, that it not be sold, or that they get access to it.

After reviewing the websites of all 499 data brokers registered with the state, we found 35 had code to stop certain pages from showing up in searches.

While those companies might be fulfilling the letter of the law by providing a page consumers can use to delete their data, it means little if those consumers can’t find the page, according to Matthew Schwartz, a policy analyst at Consumer Reports who studies the California law governing data brokers and other privacy issues.

“This sounds to me like a clever work-around to make it as hard as possible for consumers to find it,” Schwartz said.

After The Markup and CalMatters contacted the data brokers, seven said they would review the code on their websites or remove it entirely, and another two said they had independently deleted the code before being contacted. The Markup and CalMatters confirmed eight of the nine companies removed the code.

Two companies said they added the code intentionally to avoid spam at the recommendation of experts and would not change it. The other 24 companies didn’t respond to a request for comment; however, three removed the code after The Markup and CalMatters contacted them.

(See the data on our GitHub repo.)

Most of the companies that did respond said they were unaware the code was on their pages.

“The presence of the [code] on our opt-out page was indeed an oversight and not intentional,” May Haddad, a spokesperson for data company FourthWall, said in an emailed response. “Our team promptly rectified the issue upon being informed. As a standard practice, all critical pages—including opt-out and privacy pages—are intended to be indexed by default to ensure maximum visibility and accessibility.” The Markup and CalMatters confirmed that the code had been removed as of July 31.

Some companies that hid their privacy instructions from search engines included a small link at the bottom of their homepage. Accessing it often required scrolling multiple screens, dismissing pop-ups for cookie permissions and newsletter sign-ups, then finding a link that was a fraction the size of other text on the page.

So consumers still faced a serious hurdle when trying to get their information deleted.

Take the simple opt-out form for ipapi, a service offered by Kloudend that finds the physical locations of internet visitors based on their IP addresses. People can go to the company’s website to request that the company “Do Not Sell” their personal data or to invoke their “Right to Delete” it—but they would have had trouble finding the form, since it contained code excluding it from search results. A spokesperson for Kloudend described the code as an “oversight” and said the page had been changed to be visible to search engines; The Markup and CalMatters confirmed that the code had been removed as of July 31.

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#Data #Brokers #Hiding #OptOut #Pages #Google #Search

De’Longhi has expanded its Classic Espresso Machine lineup with two new finishes: Matte Black and Stainless Steel. Both models build on last year’s launch, continuing the brand’s push to make café-style espresso more approachable for everyday home setups.

At the core, they’re designed around the same idea — simple, compact machines that aim to bring espresso, lattes, cappuccinos, and more into reach without a steep learning curve.

Classic Matte Black Espresso Machine

The De’Longhi Classic Espresso Machine in Matte Black is the more affordable way into making café-style coffee at home. Priced at $149.95 in the U.S., it has a matte black finish and a steam wand that froths milk or plant-based alternatives.

It uses 9-bar pressure to pull espresso shots and heats up quickly with thermoblock technology so it’s ready to brew fast. You can choose single or double shots with preset buttons, and save your preferred drink size. With an adjustable tray, 57 oz water tank, and included tamper and filter baskets, it’s an easy, no-fuss setup.

Classic Stainless Steel Espresso Machine

The De’Longhi Classic Espresso Machine in Stainless Steel is designed as a step-up option for anyone who wants café-style drinks with a bit more control. It’s priced at $179.95 in the U.S. and $229.95 in Canada. The classic espresso machine pairs a premium stainless steel finish with versatile 2-setting steam wand for milk-based drinks like cappuccinos, lattes, and iced americanos.

De’Longhi has expanded its espresso machine lineup: Where to buy
                                                            
De’Longhi has expanded its Classic Espresso Machine lineup with two new finishes: Matte Black and Stainless Steel. Both models build on last year’s launch, continuing the brand’s push to make café-style espresso more approachable for everyday home setups. At the core, they’re designed around the same idea — simple, compact machines that aim to bring espresso, lattes, cappuccinos, and more into reach without a steep learning curve. Classic Matte Black Espresso Machine
The De’Longhi Classic Espresso Machine in Matte Black is the more affordable way into making café-style coffee at home. Priced at 9.95 in the U.S., it has a matte black finish and a steam wand that froths milk or plant-based alternatives.
        
            Mashable Light Speed
        
        
    

It uses 9-bar pressure to pull espresso shots and heats up quickly with thermoblock technology so it’s ready to brew fast. You can choose single or double shots with preset buttons, and save your preferred drink size. With an adjustable tray, 57 oz water tank, and included tamper and filter baskets, it’s an easy, no-fuss setup.Classic Stainless Steel Espresso Machine
The De’Longhi Classic Espresso Machine in Stainless Steel is designed as a step-up option for anyone who wants café-style drinks with a bit more control. It’s priced at 9.95 in the U.S. and 9.95 in Canada. The classic espresso machine pairs a premium stainless steel finish with versatile 2-setting steam wand for milk-based drinks like cappuccinos, lattes, and iced americanos. 
    
                    


            
            
            
            Credit: De’Longhi
        
    
Inside, it uses a 15-bar pump that delivers consistent 9-bar extraction with auto-stop for repeatable espresso shots, along with a thermoblock system that heats quickly and maintains stable temperature. You can pull single or double shots at the press of a button, then adjust drinks using the steam wand, which produces everything from steamed milk to microfoam — and also dispenses hot water for americanos and tea. 

                    
                                            
                            
                        
                                    #DeLonghi #expanded #espresso #machine #lineup #buy

Credit: De’Longhi

Inside, it uses a 15-bar pump that delivers consistent 9-bar extraction with auto-stop for repeatable espresso shots, along with a thermoblock system that heats quickly and maintains stable temperature. You can pull single or double shots at the press of a button, then adjust drinks using the steam wand, which produces everything from steamed milk to microfoam — and also dispenses hot water for americanos and tea.

#DeLonghi #expanded #espresso #machine #lineup #buy">De’Longhi has expanded its espresso machine lineup: Where to buy
                                                            
De’Longhi has expanded its Classic Espresso Machine lineup with two new finishes: Matte Black and Stainless Steel. Both models build on last year’s launch, continuing the brand’s push to make café-style espresso more approachable for everyday home setups. At the core, they’re designed around the same idea — simple, compact machines that aim to bring espresso, lattes, cappuccinos, and more into reach without a steep learning curve. Classic Matte Black Espresso Machine
The De’Longhi Classic Espresso Machine in Matte Black is the more affordable way into making café-style coffee at home. Priced at 9.95 in the U.S., it has a matte black finish and a steam wand that froths milk or plant-based alternatives.
        
            Mashable Light Speed
        
        
    

It uses 9-bar pressure to pull espresso shots and heats up quickly with thermoblock technology so it’s ready to brew fast. You can choose single or double shots with preset buttons, and save your preferred drink size. With an adjustable tray, 57 oz water tank, and included tamper and filter baskets, it’s an easy, no-fuss setup.Classic Stainless Steel Espresso Machine
The De’Longhi Classic Espresso Machine in Stainless Steel is designed as a step-up option for anyone who wants café-style drinks with a bit more control. It’s priced at 9.95 in the U.S. and 9.95 in Canada. The classic espresso machine pairs a premium stainless steel finish with versatile 2-setting steam wand for milk-based drinks like cappuccinos, lattes, and iced americanos. 
    
                    


            
            
            
            Credit: De’Longhi
        
    
Inside, it uses a 15-bar pump that delivers consistent 9-bar extraction with auto-stop for repeatable espresso shots, along with a thermoblock system that heats quickly and maintains stable temperature. You can pull single or double shots at the press of a button, then adjust drinks using the steam wand, which produces everything from steamed milk to microfoam — and also dispenses hot water for americanos and tea. 

                    
                                            
                            
                        
                                    #DeLonghi #expanded #espresso #machine #lineup #buy

De’Longhi has expanded its Classic Espresso Machine lineup with two new finishes: Matte Black and Stainless Steel. Both models build on last year’s launch, continuing the brand’s push to make café-style espresso more approachable for everyday home setups.

At the core, they’re designed around the same idea — simple, compact machines that aim to bring espresso, lattes, cappuccinos, and more into reach without a steep learning curve.

Classic Matte Black Espresso Machine

The De’Longhi Classic Espresso Machine in Matte Black is the more affordable way into making café-style coffee at home. Priced at $149.95 in the U.S., it has a matte black finish and a steam wand that froths milk or plant-based alternatives.

It uses 9-bar pressure to pull espresso shots and heats up quickly with thermoblock technology so it’s ready to brew fast. You can choose single or double shots with preset buttons, and save your preferred drink size. With an adjustable tray, 57 oz water tank, and included tamper and filter baskets, it’s an easy, no-fuss setup.

Classic Stainless Steel Espresso Machine

The De’Longhi Classic Espresso Machine in Stainless Steel is designed as a step-up option for anyone who wants café-style drinks with a bit more control. It’s priced at $179.95 in the U.S. and $229.95 in Canada. The classic espresso machine pairs a premium stainless steel finish with versatile 2-setting steam wand for milk-based drinks like cappuccinos, lattes, and iced americanos.

De’Longhi has expanded its espresso machine lineup: Where to buy
                                                            
De’Longhi has expanded its Classic Espresso Machine lineup with two new finishes: Matte Black and Stainless Steel. Both models build on last year’s launch, continuing the brand’s push to make café-style espresso more approachable for everyday home setups. At the core, they’re designed around the same idea — simple, compact machines that aim to bring espresso, lattes, cappuccinos, and more into reach without a steep learning curve. Classic Matte Black Espresso Machine
The De’Longhi Classic Espresso Machine in Matte Black is the more affordable way into making café-style coffee at home. Priced at 9.95 in the U.S., it has a matte black finish and a steam wand that froths milk or plant-based alternatives.
        
            Mashable Light Speed
        
        
    

It uses 9-bar pressure to pull espresso shots and heats up quickly with thermoblock technology so it’s ready to brew fast. You can choose single or double shots with preset buttons, and save your preferred drink size. With an adjustable tray, 57 oz water tank, and included tamper and filter baskets, it’s an easy, no-fuss setup.Classic Stainless Steel Espresso Machine
The De’Longhi Classic Espresso Machine in Stainless Steel is designed as a step-up option for anyone who wants café-style drinks with a bit more control. It’s priced at 9.95 in the U.S. and 9.95 in Canada. The classic espresso machine pairs a premium stainless steel finish with versatile 2-setting steam wand for milk-based drinks like cappuccinos, lattes, and iced americanos. 
    
                    


            
            
            
            Credit: De’Longhi
        
    
Inside, it uses a 15-bar pump that delivers consistent 9-bar extraction with auto-stop for repeatable espresso shots, along with a thermoblock system that heats quickly and maintains stable temperature. You can pull single or double shots at the press of a button, then adjust drinks using the steam wand, which produces everything from steamed milk to microfoam — and also dispenses hot water for americanos and tea. 

                    
                                            
                            
                        
                                    #DeLonghi #expanded #espresso #machine #lineup #buy

Credit: De’Longhi

Inside, it uses a 15-bar pump that delivers consistent 9-bar extraction with auto-stop for repeatable espresso shots, along with a thermoblock system that heats quickly and maintains stable temperature. You can pull single or double shots at the press of a button, then adjust drinks using the steam wand, which produces everything from steamed milk to microfoam — and also dispenses hot water for americanos and tea.

#DeLonghi #expanded #espresso #machine #lineup #buy">De’Longhi has expanded its espresso machine lineup: Where to buy

De’Longhi has expanded its Classic Espresso Machine lineup with two new finishes: Matte Black and Stainless Steel. Both models build on last year’s launch, continuing the brand’s push to make café-style espresso more approachable for everyday home setups.

At the core, they’re designed around the same idea — simple, compact machines that aim to bring espresso, lattes, cappuccinos, and more into reach without a steep learning curve.

Classic Matte Black Espresso Machine

The De’Longhi Classic Espresso Machine in Matte Black is the more affordable way into making café-style coffee at home. Priced at $149.95 in the U.S., it has a matte black finish and a steam wand that froths milk or plant-based alternatives.

It uses 9-bar pressure to pull espresso shots and heats up quickly with thermoblock technology so it’s ready to brew fast. You can choose single or double shots with preset buttons, and save your preferred drink size. With an adjustable tray, 57 oz water tank, and included tamper and filter baskets, it’s an easy, no-fuss setup.

Classic Stainless Steel Espresso Machine

The De’Longhi Classic Espresso Machine in Stainless Steel is designed as a step-up option for anyone who wants café-style drinks with a bit more control. It’s priced at $179.95 in the U.S. and $229.95 in Canada. The classic espresso machine pairs a premium stainless steel finish with versatile 2-setting steam wand for milk-based drinks like cappuccinos, lattes, and iced americanos.

De’Longhi has expanded its espresso machine lineup: Where to buy
                                                            
De’Longhi has expanded its Classic Espresso Machine lineup with two new finishes: Matte Black and Stainless Steel. Both models build on last year’s launch, continuing the brand’s push to make café-style espresso more approachable for everyday home setups. At the core, they’re designed around the same idea — simple, compact machines that aim to bring espresso, lattes, cappuccinos, and more into reach without a steep learning curve. Classic Matte Black Espresso Machine
The De’Longhi Classic Espresso Machine in Matte Black is the more affordable way into making café-style coffee at home. Priced at 9.95 in the U.S., it has a matte black finish and a steam wand that froths milk or plant-based alternatives.
        
            Mashable Light Speed
        
        
    

It uses 9-bar pressure to pull espresso shots and heats up quickly with thermoblock technology so it’s ready to brew fast. You can choose single or double shots with preset buttons, and save your preferred drink size. With an adjustable tray, 57 oz water tank, and included tamper and filter baskets, it’s an easy, no-fuss setup.Classic Stainless Steel Espresso Machine
The De’Longhi Classic Espresso Machine in Stainless Steel is designed as a step-up option for anyone who wants café-style drinks with a bit more control. It’s priced at 9.95 in the U.S. and 9.95 in Canada. The classic espresso machine pairs a premium stainless steel finish with versatile 2-setting steam wand for milk-based drinks like cappuccinos, lattes, and iced americanos. 
    
                    


            
            
            
            Credit: De’Longhi
        
    
Inside, it uses a 15-bar pump that delivers consistent 9-bar extraction with auto-stop for repeatable espresso shots, along with a thermoblock system that heats quickly and maintains stable temperature. You can pull single or double shots at the press of a button, then adjust drinks using the steam wand, which produces everything from steamed milk to microfoam — and also dispenses hot water for americanos and tea. 

                    
                                            
                            
                        
                                    #DeLonghi #expanded #espresso #machine #lineup #buy

Credit: De’Longhi

Inside, it uses a 15-bar pump that delivers consistent 9-bar extraction with auto-stop for repeatable espresso shots, along with a thermoblock system that heats quickly and maintains stable temperature. You can pull single or double shots at the press of a button, then adjust drinks using the steam wand, which produces everything from steamed milk to microfoam — and also dispenses hot water for americanos and tea.

#DeLonghi #expanded #espresso #machine #lineup #buy

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