Europe likely just suffered a setback in its attempt to reach another milestone in the commercial race to use lunar resources. Tenacious, which was set to become the first European-made rover to land on the Moon, was aboard a lander that lost contact during its landing attempt — a strong sign that something went wrong.
If confirmed, this would be the second failed mission of the HAKUTO-R commercial lunar exploration program, two years after a previous crash that had already shattered hopes.
This loss will be particularly felt in Japan; ispace, the company behind HAKUTO-R and the currently missing Resilience lander that carried Tenacious, is a publicly listed Japanese company. But it is also a blow to Europe: The European Space Agency (ESA) supported the mission; and the rover was designed, assembled, tested, and manufactured by ispace-EUROPE out of Luxembourg.
Luxembourg isn’t just ispace-EUROPE’s base — it’s the reason the entity was created in 2017. As part of its SpaceResources.lu initiative, the tiny country became the second in the world after the U.S. to adopt a law giving companies the right to own resources extracted from space.
Had Tenacious’ Luxembourg-based operators managed to drive it around on the Moon, the rover would have captured video and gathered data. One of its missions would have been to collect lunar soil, called regolith, as part of a contract with NASA, to which it was supposed to transfer ownership of the samples.
“I think this will be very helpful to nail down what it means to commercialize space resources and how to do this on a larger scale, both in terms of volume and of global participation and coordination,” ispace-EUROPE CEO Julien Lamamy told TechCrunch on the eve of the landing attempt.
Winning such a contract from NASA was also a first for a European company. But it took some coaxing to get Lammy to brag about the agile team of 50 people from 30 nationalities that made this unique little rover.
Despite a resume that includes time at the NASA Jet Propulsion Laboratory and MIT, Lamamy is not one to boast. In our conversation, he admitted he had to “channel his inner American” to explain his team’s achievements. But that’s also because ispace is willfully collaborative.
For instance, the lightweight scoop that was meant to collect regolith for NASA was made by Epiroc, a mining equipment provider out of Sweden. “We could have done this ourselves. Instead, we saw the opportunity to engage a terrestrial industry to think about space,” Lamamy said. “The more people participate, the better.”
More people are participating in Luxembourg’s space ecosystem, too. The Luxembourg Space Agency (LSA) was established in 2018, and the country actively supports the sector, which has gone from niche to mainstream since the Space Resources Law was adopted.
“Even better than that, there are many companies now established downstream of ispace in the value chain,” Lamamy said. He cited the example of Magna Petra, a startup partnering with ispace on mining Helium-3, a rarefied resource, from the lunar surface.
“Our ambition is to develop a space sector that is highly integrated with our industries on earth and opens up new market opportunities, both in space and on Earth,” Luxembourg’s Minister of the Economy, SMEs, Energy and Tourism, Lex Delles, said in a comment when ispace-EUROPE announced the completion of its rover.
That ambition is being fueled by money. Tenacious was developed with co-funding from the LSA through an ESA contract with the Luxembourg National Space Program, LuxIMPULSE. Tax incentives or direct aids are available both for startups and for multinational companies, according to research from Deloitte on Luxembourg’s space industry.
An unusual payload
Tenacious was designed to be both small and light, weighing about five kilograms — half the weight of NASA’s Sojourner Mars rover. By selecting mass-efficient and power-efficient components, Lamamy explained, his team was able to build a very small system that is cheaper to manufacture and to send to the Moon. This made its payload inherently limited, but designed to reach up to one kilogram.
As part of the Resilience mission, Tenacious’ payload included the scoop required for the NASA mission, and perhaps unexpectedly, a miniature red house. Known as The Moonhouse, this small sculpture of a Swedish cottage was supposed to symbolically become the first house on the Moon, a project that artist Mikael Genberg has been pursuing since 1999.
“It’s not about science or politics, it’s about reminding us of what we all share — our humanity, our imagination, and our longing for home. A red house gazing back at “The Pale Blue Dot”, as Carl Sagan once described our fragile planet,” The Moonhouse’s site stated.
Lamamy’s team had prepared to be in charge of successfully dropping and photographing The Moonhouse in a good spot, and took the role seriously. As part of the rover testing it conducted on Earth, both on its testing site in Luxembourg and in several European locations including Spain’s Canary Islands, the operators had rehearsed the procedure several times.
Although poetic, this may have seemed less of a priority than NASA, but not to Lamamy. “That’s an interesting paradigm shift; yes, we’re going to the Moon to improve our knowledge of the Moon from a scientific and commercial perspective, but we are also there to open access to artists, entrepreneurs, educators, and that’s also a very exciting element to the mission.”
Unfortunately, this will now likely have to wait.
Source link
#Europe #Tenacious #land #rover #Moon
![Ichigo’s Voice Actors Are Ready to Feel Like ‘#1’ One Last Time in ‘Bleach: Thousand-Year Blood War’
It’s been four years since Bleach fans rejoiced when the anime made its grand return at Anime Expo 2022 with Viz Media and Pierrot Film’s sequel series, Thousand-Year Blood War. Now, fans are preparing for the beginning of the end with the imminent arrival of The Calamity, its fourth and final season. The Calamity gives the shonen epic the proper farewell fans thought would never come after the original anime ended in 2012, before it reached its climactic final arc. Created by Tite Kubo, Bleach follows Ichigo Kurosaki, a teenager who moonlights as a substitute Soul Reaper, a type of samurai who defends humanity from evil spirits called “Hollows.” He’s sort of a big deal, not only in his own series but in Shonen Jump history, with Bleach being part of Shonen Jump’s “Big Three” alongside Naruto and One Piece, heavy hitters that ran in the magazine concurrently whose impact continues to be felt in the industry today. Thousand Year Blood War, though polarizing amongst manga readers, sees Ichigo’s tale finally come to an end in an aptly titled all-out war between Soul Reapers and Quincy—the archer yin to Soul Reapers’ sword-wielding yang, with which Ichigo has deep, complicated ties. As far as its anime adaptation is concerned, the show continues to find new ways to exceed expectations with the inclusion of original scenes, cementing its status as one of the greatest shonen anime of all time.
[embed]https://www.youtube.com/watch?v=DLRjhptssns[/embed] Ahead of the final season’s premiere, io9 spoke with Ichigo Kurosaki’s English and Japanese voice actors, Johnny Yong Bosch and Masakazu Morita, about getting back in the booth for Bleach one last time, as well as a humbling conversation that’s bound to put a moratorium on the eternal subs vs. dubs anime debate in the most wholesome way possible.
Left: Johnny Yong Bosch, right: Masakazu Morita © Isaiah Colbert/io9 Isaiah Colbert, io9: Of all the heroes in shonen anime, especially in the “Big Three,” Ichigo Kurosaki always felt like someone effortlessly cool. For both of you, how has Ichigo differed from other anime roles you’ve played, and what has made him feel special compared with other characters you’ve brought to life? Johnny Yong Bosch: Ichigo is still very early in my career as far as voicing in anime. Almost immediately, he became a very iconic character in the story and how he wants to protect his friends and his loved ones. And really, most of it is the story, the spiritual aspect of it. For me, it cemented a place pretty early on.
Masakazu Morita: I think he was a really smart character. He’s always thinking ahead of what someone’s gonna do next, and next, even after that. So sometimes when other people hear what he has to say, they don’t know what to do, but it’s because of his insight. So I really try to bring out that smartness around him and chase after thinking like him, and it’s really challenging to follow his thought process. [embed]https://www.youtube.com/watch?v=mcG93FZupiA[/embed] io9: I’d be remiss not to note that one thing that sets Ichigo far and away from the other members of the “big three” shonen anime is that his theme song, “Number One,” is arguably the greatest piece of anime music of all time. Whenever you hear that theme song kick in, does it give you goosebumps and make you feel like you can walk through a wall? What goes through your mind when his song hits? Bosch: Yeah, absolutely. It’s funny because when I first heard it, it wasn’t something I would expect. But the more I heard it, I was like, “Oh yeah, this is what it is.” It just took that on for me. So anytime I hear it, it feels like we’re about to get into some action.
Morita: (Laughs) What kind of song did you think it was gonna…? Bosch: (Laughs) I don’t know. I didn’t expect lyrics, maybe. I was thinking more like a film score or something, which it does have. Morita: Ah! I’ve had a long history with this song, just like you, Johnny. Ichigo’s theme song, for Bleach fans, you have to have it. In Japan, when we’re recording, usually, there’s no music. But just for Thousand-Year Blood War, the staff has actually put the song in for us when it’s in the series, so it really gets us riled up. The song really brings out a lot of the emotion within me, too.
[embed]https://www.youtube.com/watch?v=dzypzOIG8I4[/embed] io9: The Bleach anime is finally finishing its story after so many years, when fans had a looming sense that it wouldn’t follow the Fullbringer arc. What’s more, Pierrot Films is putting its whole foot into its animation to meet the moment with each part as we march toward its series finale. What has that culmination felt like for you, especially after returning to the series after such a long break as Ichigo Kurosaki? Bosch: (Laughs) That’s a great question. It’s almost like seeing an old friend that you thought had died. It’s like, “Whoa, you’re still alive? Let’s catch up!” Yes, we get to do it. But then to see the animation, it’s just amazing. For me, sometimes, when I record, it’s just three beeps, but sometimes I’m just watching like, “Oh wait, wait, wait. Sorry!” I get caught up in the animation. I always say I need to work, but I just want to watch it. Morita: What we now say is “the old series,” that was for seven years. So there was a bit of a gap in the anime, but even throughout that time, I was working on the mobile game, so I never really forgot about [Ichigo]. All the other voice actors were doing the same working on the app. So it was really nice that we never got to leave those characters. At the same time, when Thousand-Year Blood War started back up, we saw Ichigo moving in animation form, it gave me goosebumps.
[embed]https://www.youtube.com/watch?v=MpHR0OPqCbs[/embed] io9: How long has it been since you both last met? What was it like finally meeting each other after voicing the same character for so many years? Bosch: The very first time we met? I don’t remember the exact year, but I met him in Hawaii. For me, because it’s such an important role in my list of voiceovers—it’s one of the most popular ones—it was a little scary meeting the man who’s carved out this character. It was an honor, but scary. Morita: (Laughs) When I first met you, I actually thought you were a very powerful person who was just so extroverted, coming out and doing all these things. I didn’t think you were scared!
Bosch: I was acting. [embed]https://www.youtube.com/watch?v=wW9TwZdWpjw[/embed] io9: While the subs versus dubs argument will likely outlive all of us, your embodiments of Ichigo as his seiyuu and as his English voice actor are less a point of comparison for anime fans to debate and more one where they have trouble deciding which they love more. What do you appreciate about each other’s portrayal of Ichigo? Bosch: I love it. I feel like a lot of people don’t understand that he’s setting the stage for me. He makes these choices based on the script that he’s got, and he gets to develop the character. For me, when I walk into the booth, it is the first time I’m seeing it. So once I see it, there’s an excitement for the choices he’s made. It’s almost like rooting for whatever he’s doing because he’s just laid out the playground for me to play in. It’s absolute excitement each time.
Morita: Before we met, I did hear once what you thought of Ichigo and your portrayal of him as a character. I’m not sure you remember. Apparently, you heard me and heard a very passionate character. But you said then that you were trying to give him a little more street hardness in the English portrayal, and that really stuck with me. I was really blown away by the fact that you were not just trying to imitate in another language, but to give him another layer of identity. I really appreciate and was blown away by that. When I dub a Hollywood movie, I take what I learned from you and try to give it a little bit of my own color to the character. In Japan, there’s not really a culture of doing that, so I really took to heart what you said and learned from that.
Bosch: Wow, thats very cool to hear. © Pierrot Films Bleach: Thousand-Year Blood War premieres July 25, on Hulu and Disney+. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ichigos #Voice #Actors #Ready #Feel #Time #Bleach #ThousandYear #Blood #WarAnime,Anime Expo,bleach,Bleach: Thousand-Year Blood War](https://gizmodo.com/app/uploads/2026/07/Bleach_-Thousand-Year-Blood-War-Johnny-Yong-Bosch-Masakazu-Morita.jpg "Ichigo’s Voice Actors Are Ready to Feel Like ‘#1’ One Last Time in ‘Bleach: Thousand-Year Blood War’
It’s been four years since Bleach fans rejoiced when the anime made its grand return at Anime Expo 2022 with Viz Media and Pierrot Film’s sequel series, Thousand-Year Blood War. Now, fans are preparing for the beginning of the end with the imminent arrival of The Calamity, its fourth and final season. The Calamity gives the shonen epic the proper farewell fans thought would never come after the original anime ended in 2012, before it reached its climactic final arc. Created by Tite Kubo, Bleach follows Ichigo Kurosaki, a teenager who moonlights as a substitute Soul Reaper, a type of samurai who defends humanity from evil spirits called “Hollows.” He’s sort of a big deal, not only in his own series but in Shonen Jump history, with Bleach being part of Shonen Jump’s “Big Three” alongside Naruto and One Piece, heavy hitters that ran in the magazine concurrently whose impact continues to be felt in the industry today. Thousand Year Blood War, though polarizing amongst manga readers, sees Ichigo’s tale finally come to an end in an aptly titled all-out war between Soul Reapers and Quincy—the archer yin to Soul Reapers’ sword-wielding yang, with which Ichigo has deep, complicated ties. As far as its anime adaptation is concerned, the show continues to find new ways to exceed expectations with the inclusion of original scenes, cementing its status as one of the greatest shonen anime of all time.
[embed]https://www.youtube.com/watch?v=DLRjhptssns[/embed] Ahead of the final season’s premiere, io9 spoke with Ichigo Kurosaki’s English and Japanese voice actors, Johnny Yong Bosch and Masakazu Morita, about getting back in the booth for Bleach one last time, as well as a humbling conversation that’s bound to put a moratorium on the eternal subs vs. dubs anime debate in the most wholesome way possible.
Left: Johnny Yong Bosch, right: Masakazu Morita © Isaiah Colbert/io9 Isaiah Colbert, io9: Of all the heroes in shonen anime, especially in the “Big Three,” Ichigo Kurosaki always felt like someone effortlessly cool. For both of you, how has Ichigo differed from other anime roles you’ve played, and what has made him feel special compared with other characters you’ve brought to life? Johnny Yong Bosch: Ichigo is still very early in my career as far as voicing in anime. Almost immediately, he became a very iconic character in the story and how he wants to protect his friends and his loved ones. And really, most of it is the story, the spiritual aspect of it. For me, it cemented a place pretty early on.
Masakazu Morita: I think he was a really smart character. He’s always thinking ahead of what someone’s gonna do next, and next, even after that. So sometimes when other people hear what he has to say, they don’t know what to do, but it’s because of his insight. So I really try to bring out that smartness around him and chase after thinking like him, and it’s really challenging to follow his thought process. [embed]https://www.youtube.com/watch?v=mcG93FZupiA[/embed] io9: I’d be remiss not to note that one thing that sets Ichigo far and away from the other members of the “big three” shonen anime is that his theme song, “Number One,” is arguably the greatest piece of anime music of all time. Whenever you hear that theme song kick in, does it give you goosebumps and make you feel like you can walk through a wall? What goes through your mind when his song hits? Bosch: Yeah, absolutely. It’s funny because when I first heard it, it wasn’t something I would expect. But the more I heard it, I was like, “Oh yeah, this is what it is.” It just took that on for me. So anytime I hear it, it feels like we’re about to get into some action.
Morita: (Laughs) What kind of song did you think it was gonna…? Bosch: (Laughs) I don’t know. I didn’t expect lyrics, maybe. I was thinking more like a film score or something, which it does have. Morita: Ah! I’ve had a long history with this song, just like you, Johnny. Ichigo’s theme song, for Bleach fans, you have to have it. In Japan, when we’re recording, usually, there’s no music. But just for Thousand-Year Blood War, the staff has actually put the song in for us when it’s in the series, so it really gets us riled up. The song really brings out a lot of the emotion within me, too.
[embed]https://www.youtube.com/watch?v=dzypzOIG8I4[/embed] io9: The Bleach anime is finally finishing its story after so many years, when fans had a looming sense that it wouldn’t follow the Fullbringer arc. What’s more, Pierrot Films is putting its whole foot into its animation to meet the moment with each part as we march toward its series finale. What has that culmination felt like for you, especially after returning to the series after such a long break as Ichigo Kurosaki? Bosch: (Laughs) That’s a great question. It’s almost like seeing an old friend that you thought had died. It’s like, “Whoa, you’re still alive? Let’s catch up!” Yes, we get to do it. But then to see the animation, it’s just amazing. For me, sometimes, when I record, it’s just three beeps, but sometimes I’m just watching like, “Oh wait, wait, wait. Sorry!” I get caught up in the animation. I always say I need to work, but I just want to watch it. Morita: What we now say is “the old series,” that was for seven years. So there was a bit of a gap in the anime, but even throughout that time, I was working on the mobile game, so I never really forgot about [Ichigo]. All the other voice actors were doing the same working on the app. So it was really nice that we never got to leave those characters. At the same time, when Thousand-Year Blood War started back up, we saw Ichigo moving in animation form, it gave me goosebumps.
[embed]https://www.youtube.com/watch?v=MpHR0OPqCbs[/embed] io9: How long has it been since you both last met? What was it like finally meeting each other after voicing the same character for so many years? Bosch: The very first time we met? I don’t remember the exact year, but I met him in Hawaii. For me, because it’s such an important role in my list of voiceovers—it’s one of the most popular ones—it was a little scary meeting the man who’s carved out this character. It was an honor, but scary. Morita: (Laughs) When I first met you, I actually thought you were a very powerful person who was just so extroverted, coming out and doing all these things. I didn’t think you were scared!
Bosch: I was acting. [embed]https://www.youtube.com/watch?v=wW9TwZdWpjw[/embed] io9: While the subs versus dubs argument will likely outlive all of us, your embodiments of Ichigo as his seiyuu and as his English voice actor are less a point of comparison for anime fans to debate and more one where they have trouble deciding which they love more. What do you appreciate about each other’s portrayal of Ichigo? Bosch: I love it. I feel like a lot of people don’t understand that he’s setting the stage for me. He makes these choices based on the script that he’s got, and he gets to develop the character. For me, when I walk into the booth, it is the first time I’m seeing it. So once I see it, there’s an excitement for the choices he’s made. It’s almost like rooting for whatever he’s doing because he’s just laid out the playground for me to play in. It’s absolute excitement each time.
Morita: Before we met, I did hear once what you thought of Ichigo and your portrayal of him as a character. I’m not sure you remember. Apparently, you heard me and heard a very passionate character. But you said then that you were trying to give him a little more street hardness in the English portrayal, and that really stuck with me. I was really blown away by the fact that you were not just trying to imitate in another language, but to give him another layer of identity. I really appreciate and was blown away by that. When I dub a Hollywood movie, I take what I learned from you and try to give it a little bit of my own color to the character. In Japan, there’s not really a culture of doing that, so I really took to heart what you said and learned from that.
Bosch: Wow, thats very cool to hear. © Pierrot Films Bleach: Thousand-Year Blood War premieres July 25, on Hulu and Disney+. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ichigos #Voice #Actors #Ready #Feel #Time #Bleach #ThousandYear #Blood #WarAnime,Anime Expo,bleach,Bleach: Thousand-Year Blood War")
![Ichigo’s Voice Actors Are Ready to Feel Like ‘#1’ One Last Time in ‘Bleach: Thousand-Year Blood War’
It’s been four years since Bleach fans rejoiced when the anime made its grand return at Anime Expo 2022 with Viz Media and Pierrot Film’s sequel series, Thousand-Year Blood War. Now, fans are preparing for the beginning of the end with the imminent arrival of The Calamity, its fourth and final season. The Calamity gives the shonen epic the proper farewell fans thought would never come after the original anime ended in 2012, before it reached its climactic final arc. Created by Tite Kubo, Bleach follows Ichigo Kurosaki, a teenager who moonlights as a substitute Soul Reaper, a type of samurai who defends humanity from evil spirits called “Hollows.” He’s sort of a big deal, not only in his own series but in Shonen Jump history, with Bleach being part of Shonen Jump’s “Big Three” alongside Naruto and One Piece, heavy hitters that ran in the magazine concurrently whose impact continues to be felt in the industry today. Thousand Year Blood War, though polarizing amongst manga readers, sees Ichigo’s tale finally come to an end in an aptly titled all-out war between Soul Reapers and Quincy—the archer yin to Soul Reapers’ sword-wielding yang, with which Ichigo has deep, complicated ties. As far as its anime adaptation is concerned, the show continues to find new ways to exceed expectations with the inclusion of original scenes, cementing its status as one of the greatest shonen anime of all time.
[embed]https://www.youtube.com/watch?v=DLRjhptssns[/embed] Ahead of the final season’s premiere, io9 spoke with Ichigo Kurosaki’s English and Japanese voice actors, Johnny Yong Bosch and Masakazu Morita, about getting back in the booth for Bleach one last time, as well as a humbling conversation that’s bound to put a moratorium on the eternal subs vs. dubs anime debate in the most wholesome way possible.
Left: Johnny Yong Bosch, right: Masakazu Morita © Isaiah Colbert/io9 Isaiah Colbert, io9: Of all the heroes in shonen anime, especially in the “Big Three,” Ichigo Kurosaki always felt like someone effortlessly cool. For both of you, how has Ichigo differed from other anime roles you’ve played, and what has made him feel special compared with other characters you’ve brought to life? Johnny Yong Bosch: Ichigo is still very early in my career as far as voicing in anime. Almost immediately, he became a very iconic character in the story and how he wants to protect his friends and his loved ones. And really, most of it is the story, the spiritual aspect of it. For me, it cemented a place pretty early on.
Masakazu Morita: I think he was a really smart character. He’s always thinking ahead of what someone’s gonna do next, and next, even after that. So sometimes when other people hear what he has to say, they don’t know what to do, but it’s because of his insight. So I really try to bring out that smartness around him and chase after thinking like him, and it’s really challenging to follow his thought process. [embed]https://www.youtube.com/watch?v=mcG93FZupiA[/embed] io9: I’d be remiss not to note that one thing that sets Ichigo far and away from the other members of the “big three” shonen anime is that his theme song, “Number One,” is arguably the greatest piece of anime music of all time. Whenever you hear that theme song kick in, does it give you goosebumps and make you feel like you can walk through a wall? What goes through your mind when his song hits? Bosch: Yeah, absolutely. It’s funny because when I first heard it, it wasn’t something I would expect. But the more I heard it, I was like, “Oh yeah, this is what it is.” It just took that on for me. So anytime I hear it, it feels like we’re about to get into some action.
Morita: (Laughs) What kind of song did you think it was gonna…? Bosch: (Laughs) I don’t know. I didn’t expect lyrics, maybe. I was thinking more like a film score or something, which it does have. Morita: Ah! I’ve had a long history with this song, just like you, Johnny. Ichigo’s theme song, for Bleach fans, you have to have it. In Japan, when we’re recording, usually, there’s no music. But just for Thousand-Year Blood War, the staff has actually put the song in for us when it’s in the series, so it really gets us riled up. The song really brings out a lot of the emotion within me, too.
[embed]https://www.youtube.com/watch?v=dzypzOIG8I4[/embed] io9: The Bleach anime is finally finishing its story after so many years, when fans had a looming sense that it wouldn’t follow the Fullbringer arc. What’s more, Pierrot Films is putting its whole foot into its animation to meet the moment with each part as we march toward its series finale. What has that culmination felt like for you, especially after returning to the series after such a long break as Ichigo Kurosaki? Bosch: (Laughs) That’s a great question. It’s almost like seeing an old friend that you thought had died. It’s like, “Whoa, you’re still alive? Let’s catch up!” Yes, we get to do it. But then to see the animation, it’s just amazing. For me, sometimes, when I record, it’s just three beeps, but sometimes I’m just watching like, “Oh wait, wait, wait. Sorry!” I get caught up in the animation. I always say I need to work, but I just want to watch it. Morita: What we now say is “the old series,” that was for seven years. So there was a bit of a gap in the anime, but even throughout that time, I was working on the mobile game, so I never really forgot about [Ichigo]. All the other voice actors were doing the same working on the app. So it was really nice that we never got to leave those characters. At the same time, when Thousand-Year Blood War started back up, we saw Ichigo moving in animation form, it gave me goosebumps.
[embed]https://www.youtube.com/watch?v=MpHR0OPqCbs[/embed] io9: How long has it been since you both last met? What was it like finally meeting each other after voicing the same character for so many years? Bosch: The very first time we met? I don’t remember the exact year, but I met him in Hawaii. For me, because it’s such an important role in my list of voiceovers—it’s one of the most popular ones—it was a little scary meeting the man who’s carved out this character. It was an honor, but scary. Morita: (Laughs) When I first met you, I actually thought you were a very powerful person who was just so extroverted, coming out and doing all these things. I didn’t think you were scared!
Bosch: I was acting. [embed]https://www.youtube.com/watch?v=wW9TwZdWpjw[/embed] io9: While the subs versus dubs argument will likely outlive all of us, your embodiments of Ichigo as his seiyuu and as his English voice actor are less a point of comparison for anime fans to debate and more one where they have trouble deciding which they love more. What do you appreciate about each other’s portrayal of Ichigo? Bosch: I love it. I feel like a lot of people don’t understand that he’s setting the stage for me. He makes these choices based on the script that he’s got, and he gets to develop the character. For me, when I walk into the booth, it is the first time I’m seeing it. So once I see it, there’s an excitement for the choices he’s made. It’s almost like rooting for whatever he’s doing because he’s just laid out the playground for me to play in. It’s absolute excitement each time.
Morita: Before we met, I did hear once what you thought of Ichigo and your portrayal of him as a character. I’m not sure you remember. Apparently, you heard me and heard a very passionate character. But you said then that you were trying to give him a little more street hardness in the English portrayal, and that really stuck with me. I was really blown away by the fact that you were not just trying to imitate in another language, but to give him another layer of identity. I really appreciate and was blown away by that. When I dub a Hollywood movie, I take what I learned from you and try to give it a little bit of my own color to the character. In Japan, there’s not really a culture of doing that, so I really took to heart what you said and learned from that.
Bosch: Wow, thats very cool to hear. © Pierrot Films Bleach: Thousand-Year Blood War premieres July 25, on Hulu and Disney+. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ichigos #Voice #Actors #Ready #Feel #Time #Bleach #ThousandYear #Blood #WarAnime,Anime Expo,bleach,Bleach: Thousand-Year Blood War](https://i1.wp.com/gizmodo.com/app/uploads/2026/07/Bleach_-Thousand-Year-Blood-War-Johnny-Yong-Bosch-Masakazu-Morita.jpg?ssl=1 "Ichigo’s Voice Actors Are Ready to Feel Like ‘#1’ One Last Time in ‘Bleach: Thousand-Year Blood War’
It’s been four years since Bleach fans rejoiced when the anime made its grand return at Anime Expo 2022 with Viz Media and Pierrot Film’s sequel series, Thousand-Year Blood War. Now, fans are preparing for the beginning of the end with the imminent arrival of The Calamity, its fourth and final season. The Calamity gives the shonen epic the proper farewell fans thought would never come after the original anime ended in 2012, before it reached its climactic final arc. Created by Tite Kubo, Bleach follows Ichigo Kurosaki, a teenager who moonlights as a substitute Soul Reaper, a type of samurai who defends humanity from evil spirits called “Hollows.” He’s sort of a big deal, not only in his own series but in Shonen Jump history, with Bleach being part of Shonen Jump’s “Big Three” alongside Naruto and One Piece, heavy hitters that ran in the magazine concurrently whose impact continues to be felt in the industry today. Thousand Year Blood War, though polarizing amongst manga readers, sees Ichigo’s tale finally come to an end in an aptly titled all-out war between Soul Reapers and Quincy—the archer yin to Soul Reapers’ sword-wielding yang, with which Ichigo has deep, complicated ties. As far as its anime adaptation is concerned, the show continues to find new ways to exceed expectations with the inclusion of original scenes, cementing its status as one of the greatest shonen anime of all time.
[embed]https://www.youtube.com/watch?v=DLRjhptssns[/embed] Ahead of the final season’s premiere, io9 spoke with Ichigo Kurosaki’s English and Japanese voice actors, Johnny Yong Bosch and Masakazu Morita, about getting back in the booth for Bleach one last time, as well as a humbling conversation that’s bound to put a moratorium on the eternal subs vs. dubs anime debate in the most wholesome way possible.
Left: Johnny Yong Bosch, right: Masakazu Morita © Isaiah Colbert/io9 Isaiah Colbert, io9: Of all the heroes in shonen anime, especially in the “Big Three,” Ichigo Kurosaki always felt like someone effortlessly cool. For both of you, how has Ichigo differed from other anime roles you’ve played, and what has made him feel special compared with other characters you’ve brought to life? Johnny Yong Bosch: Ichigo is still very early in my career as far as voicing in anime. Almost immediately, he became a very iconic character in the story and how he wants to protect his friends and his loved ones. And really, most of it is the story, the spiritual aspect of it. For me, it cemented a place pretty early on.
Masakazu Morita: I think he was a really smart character. He’s always thinking ahead of what someone’s gonna do next, and next, even after that. So sometimes when other people hear what he has to say, they don’t know what to do, but it’s because of his insight. So I really try to bring out that smartness around him and chase after thinking like him, and it’s really challenging to follow his thought process. [embed]https://www.youtube.com/watch?v=mcG93FZupiA[/embed] io9: I’d be remiss not to note that one thing that sets Ichigo far and away from the other members of the “big three” shonen anime is that his theme song, “Number One,” is arguably the greatest piece of anime music of all time. Whenever you hear that theme song kick in, does it give you goosebumps and make you feel like you can walk through a wall? What goes through your mind when his song hits? Bosch: Yeah, absolutely. It’s funny because when I first heard it, it wasn’t something I would expect. But the more I heard it, I was like, “Oh yeah, this is what it is.” It just took that on for me. So anytime I hear it, it feels like we’re about to get into some action.
Morita: (Laughs) What kind of song did you think it was gonna…? Bosch: (Laughs) I don’t know. I didn’t expect lyrics, maybe. I was thinking more like a film score or something, which it does have. Morita: Ah! I’ve had a long history with this song, just like you, Johnny. Ichigo’s theme song, for Bleach fans, you have to have it. In Japan, when we’re recording, usually, there’s no music. But just for Thousand-Year Blood War, the staff has actually put the song in for us when it’s in the series, so it really gets us riled up. The song really brings out a lot of the emotion within me, too.
[embed]https://www.youtube.com/watch?v=dzypzOIG8I4[/embed] io9: The Bleach anime is finally finishing its story after so many years, when fans had a looming sense that it wouldn’t follow the Fullbringer arc. What’s more, Pierrot Films is putting its whole foot into its animation to meet the moment with each part as we march toward its series finale. What has that culmination felt like for you, especially after returning to the series after such a long break as Ichigo Kurosaki? Bosch: (Laughs) That’s a great question. It’s almost like seeing an old friend that you thought had died. It’s like, “Whoa, you’re still alive? Let’s catch up!” Yes, we get to do it. But then to see the animation, it’s just amazing. For me, sometimes, when I record, it’s just three beeps, but sometimes I’m just watching like, “Oh wait, wait, wait. Sorry!” I get caught up in the animation. I always say I need to work, but I just want to watch it. Morita: What we now say is “the old series,” that was for seven years. So there was a bit of a gap in the anime, but even throughout that time, I was working on the mobile game, so I never really forgot about [Ichigo]. All the other voice actors were doing the same working on the app. So it was really nice that we never got to leave those characters. At the same time, when Thousand-Year Blood War started back up, we saw Ichigo moving in animation form, it gave me goosebumps.
[embed]https://www.youtube.com/watch?v=MpHR0OPqCbs[/embed] io9: How long has it been since you both last met? What was it like finally meeting each other after voicing the same character for so many years? Bosch: The very first time we met? I don’t remember the exact year, but I met him in Hawaii. For me, because it’s such an important role in my list of voiceovers—it’s one of the most popular ones—it was a little scary meeting the man who’s carved out this character. It was an honor, but scary. Morita: (Laughs) When I first met you, I actually thought you were a very powerful person who was just so extroverted, coming out and doing all these things. I didn’t think you were scared!
Bosch: I was acting. [embed]https://www.youtube.com/watch?v=wW9TwZdWpjw[/embed] io9: While the subs versus dubs argument will likely outlive all of us, your embodiments of Ichigo as his seiyuu and as his English voice actor are less a point of comparison for anime fans to debate and more one where they have trouble deciding which they love more. What do you appreciate about each other’s portrayal of Ichigo? Bosch: I love it. I feel like a lot of people don’t understand that he’s setting the stage for me. He makes these choices based on the script that he’s got, and he gets to develop the character. For me, when I walk into the booth, it is the first time I’m seeing it. So once I see it, there’s an excitement for the choices he’s made. It’s almost like rooting for whatever he’s doing because he’s just laid out the playground for me to play in. It’s absolute excitement each time.
Morita: Before we met, I did hear once what you thought of Ichigo and your portrayal of him as a character. I’m not sure you remember. Apparently, you heard me and heard a very passionate character. But you said then that you were trying to give him a little more street hardness in the English portrayal, and that really stuck with me. I was really blown away by the fact that you were not just trying to imitate in another language, but to give him another layer of identity. I really appreciate and was blown away by that. When I dub a Hollywood movie, I take what I learned from you and try to give it a little bit of my own color to the character. In Japan, there’s not really a culture of doing that, so I really took to heart what you said and learned from that.
Bosch: Wow, thats very cool to hear. © Pierrot Films Bleach: Thousand-Year Blood War premieres July 25, on Hulu and Disney+. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ichigos #Voice #Actors #Ready #Feel #Time #Bleach #ThousandYear #Blood #WarAnime,Anime Expo,bleach,Bleach: Thousand-Year Blood War")
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