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Everything to know about Best Buy Black Friday 2025: Doorbusters, best deals, opening hours

Everything to know about Best Buy Black Friday 2025: Doorbusters, best deals, opening hours

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Best Buy has been treating the entire month of November like one drawn-out holiday deal dump, but now that its official Black Friday sale is live, there are hundreds of markdowns on name-brand tech across all departments. Its main attractions include record-low prices on big-ticket items like QLED 4K TVs and Windows laptops, free $100 gift cards attached to OLED TVs on sale, plus revolving rounds of doorbusters that feature bonus rewards for paid My Best Buy members.

Best Buy’s Black Friday deals are available online and in stores, so if you want to visit a nearby location to check out a gadget before you buy it, the option is there. (Camping out on Thanksgiving night won’t be necessary.) Here’s everything you need to know about Best Buy’s Black Friday sale before you shop, including its opening hours, doorbuster lineup, holiday return policy, price-match guarantee, and the best deals to shop now.

When is Best Buy’s Black Friday sale?

Best Buy’s Black Friday sale began on Thursday, Nov. 20, and continues through Saturday, Nov. 29. All of its feature deals are available in stores, online, and on the Best Buy mobile app, according to a company press release.

Recommended deals for you

Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds

—
$219.99

(List Price $249.00)

Apple iPad 11″ 128GB Wi-Fi Retina Tablet (Blue, 2025 Release)

—
$274.00

(List Price $349.00)

Sony WH-1000XM5 Wireless Noise Canceling Headphones

—
$248.00

(List Price $399.99)

Blink Outdoor 4 1080p Security Camera (5-Pack)

—
$159.99

(List Price $399.99)

Fire TV Stick 4K Streaming Device With Remote (2023 Model)

—
$24.99

(List Price $49.99)

Bose Quiet Comfort Ultra Wireless Noise Cancelling Headphones

—
$298.00

(List Price $429.00)

Shark AV2511AE AI Robot Vacuum With XL Self-Empty Base

—
$249.99

(List Price $599.00)

Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band)

—
$339.00

(List Price $399.00)

WD 6TB My Passport USB 3.0 Portable External Hard Drive

—
$138.65

(List Price $179.99)

Amazon Fire HD 10 32GB Tablet (2023 Release, Black)

  —
$69.99

(List Price $139.99)

Is Best Buy open on Thanksgiving?

Best Buy stores are closed on Thanksgiving Day 2025, as they have been since 2020.

What time does Best Buy open on Black Friday?

Best Buy stores will open at 6 a.m. local time on Black Friday. Camping out is only mandatory if a deal you’re eyeing is sold out online but still available in stores, IMO.

Does Best Buy do doorbusters?

Yes, Best Buy is supplementing its Black Friday deals with some limited-time doorbusters, which it’s billing as “some of the best deals on the hottest tech of the season.” These offers drop in batches every Friday through Christmas, and paid My Best Buy members earn $5 in bonus rewards for every $50 they spend on them (up to $25). That includes the Plus and Total membership tiers.

I’ve listed all of Best Buy’s current doorbusters below. All of them are decent deals except for the EA video games and the Ray-Ban Meta glasses, which are cheaper to buy from Amazon and/or Walmart. Best Buy will release more doorbusters on Friday, Nov. 28, aka Black Friday proper.

Best Black Friday deals at Best Buy

I’ve spent hours upon hours combing through Best Buy’s Black Friday deals, and I’ve identified just over 150 of them that are worth shopping. (By that I mean they aren’t one-upped by better offers at other retailers.) Here’s a quick look at the highlights:

$649.99
at Best Buy

$999.99
Save $350

 

$449.99
at Best Buy

$899.99
Save $450

 

$749
at Best Buy

$999
Save $250

 

$1,399
at Best Buy

$1,599
Save $200

 

$999
at Best Buy

$1,199
Save $200

 

$549.99
at Best Buy

$999.99
Save $450

 

$549.99
at Best Buy

$899.99
Save $350

 

$1,299.99
at Best Buy

$1,799.99
Save $500

 

$159.99
at Best Buy

$349.99
Save $190

Paid My Best Buy members earn $15 in bonus rewards

$219.99
at Best Buy

$249
Save $29.01

 

$69.96
at Best Buy

$99.95
Save $29.99

 

$599
at Best Buy

$799
Save $200

 

$39.99
at Best Buy

$59.99
Save $20

 

$54.99
at Best Buy

$74.99
Save $20.00

 

$249
at Best Buy

$299
Save $50

Includes free $50 Best Buy gift card

$449.99
at Best Buy

$649.99
Save $200

 

$129.95
at Best Buy

$199.95
Save $70

 

$149.95
at Best Buy

$229.94
Save $79.99

 

$99.99
at Best Buy

$219.99
Save $120.00

 

$529.99
at Best Buy

$1,099.99
Save $570

 

$189.99
at Best Buy

$279.99
Save $90

 

$299.99
at Best Buy

$419.99
Save $120

 

$2,299.99

$3,299.99
Save $1,000

 

$379.99

$499.99
Save $120

 

Does Best Buy price match?

Best Buy doesn’t price-match competitors’ deals during Black Friday, but it will price-match itself. If something you’ve bought there from Oct. 31 to Dec. 31 gets cheaper during that period, you can request to have your purchase adjusted to the better price through Jan. 15, 2026. The only items that aren’t covered by this price-match guarantee are holiday decorations and products that come with a third-party contract (like smartphones).

For example, if you purchased a pair of Apple AirPods Max for $429.99 at Best Buy earlier this week, you should be able to take advantage of their new lower price of $399.99 (live as of Nov. 25).

What is Best Buy’s return policy?

Under its extended holiday return policy, Best Buy will accept returns for most items purchased from Oct. 31 to Dec. 31 through Jan. 15, 2026. That deadline stretches to Jan. 31 for paid My Best Buy members.

Similar exclusions apply here. Holiday decorations have a 15-day return window, for one. “Activatable” devices (meaning those that come with data plans) can only be returned within 14 days, and they have a $45 restocking fee if opened. Scooters, drones, digital cameras, action cameras, lenses, projectors, fitness recovery devices, cold tubs, saunas, and special-order products have a 15% restocking fee if they’re unboxed.

Mashable Deals

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When is Best Buy’s Cyber Monday sale?

Best Buy will kick off its Cyber Monday savings event on Sunday, Nov. 30, and it will run for 48 hours through Dec. 1 (aka actual Cyber Monday). The company’s press release notes that “there will be limited-time deals available throughout the event,” so expect a slightly different assortment than its Black Friday sale.

Is the LG C5 OLED TV deal as good as it seems?

Serious deal hunters will notice a conspicuous absence from this guide: The award-winning LG C5 OLED TV, specifically the 65-inch model. A lot of our competitors are writing about Best Buy’s Black Friday deal on it, and it’s easy to see why. The retailer has it listed for $1,399.99, or $1,300 off its usual price. That’s a really attractive discount on what’s arguably the best TV ever made.

However, this deal isn’t as good as it seems. Amazon is currently selling the same TV for $1,346.99 (or $53 less), and there’s a good chance it’ll return to its previous record-low price of $1,249.95 there on Black Friday proper. If you are going to buy it now, get it from Amazon. However, we think it’s worth waiting to see if it gets even cheaper in the near future — or if Best Buy matches its rival’s deal.

But as for the actual best Black Friday OLED TV deal, we’re giving that title to the Samsung S95F OLED. That’s another of our top OLED TV recommendations for its wickedly effective glare handling, and the 65-inch model is $1,000 off at Best Buy with a free $100 gift card on top.

$1,346.99
at Amazon

$2,699.99
Save $1,353.00

 

Topics
Black Friday
Gadgets

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#Buy #Black #Friday #Doorbusters #deals #opening #hours

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The watch’s insecurity and the spying it enabled might be expected given the gadget’s pedigree: It’s sold by an obscure company called CJC, costs less than $30, and was made by an equally obscure manufacturer, YiQingTeng Electronics, in Shenzhen, China. More troubling, perhaps, is that the online platform it’s built on—and the one that allowed Stykas and Solferini to so thoroughly hack it—is used by dozens of other brands of smartwatch, many of which have likely been left vulnerable to the same forms of digital stalking.

At the Black Hat cybersecurity conference today, Stykas and Solferini plan to present their findings from analyzing the supply chain and security of more than 70 GPS-enabled watches and car accessories. They found that more than 30 of those geolocation devices use the technology and backend servers of YiQingTeng, also identified by the brand name Wonlex, the name of a partner firm Shenzhen 3G Electronics, or their associated app, SETracker. Another 30-plus brands of tracking devices for cars and kids are all run on another Shenzhen-based platform known as NewGPS2012.

Combined with another major GPS platform known as SinoTrack that sells car trackers and smartwatches, the two researchers found that tens of millions of GPS tracker gadgets came from just three supply chains. All three, the researchers found in their analysis, had significant security flaws—in some cases as simple as a lack of authentication that allowed anyone to access any device—leaving children’s watches vulnerable to tracking by a hacker, location disabling and spoofing, interception and spoofing of text and audio messages sent to them, replacement of emergency contacts with ones a hacker chose, silent audio eavesdropping, as well as photo and video capture for camera-enabled devices. (Once the GPS started working on the smartwatch WIRED tested, the hackers showed that feature, too, could be hijacked to follow the wearer’s every move.)

For some GPS-enabled car accessories, the researchers found they could similarly track the devices’ locations or spoof messages to them that could potentially unlock or disable cars, though the researchers didn’t go so far as to test this out on actual vehicles. They also say they found server-side vulnerabilities that exposed consumer information, would have allowed them to execute their own code on the servers, or even in one case appeared to show that someone else had already gained unauthorized access to the system’s backend.

“Millions of kids are being exposed and vulnerable to exploitation. It’s just catastrophic. It’s really low-hanging fruit for a lot of bad actors,” Stykas says. “Your criminal mind is the only limitation in exploiting those devices.”

The Watches Watching Your Kids

The researchers say they’ve been warning the companies behind all three Shenzhen-based GPS platforms about their vulnerabilities for months. When WIRED reached a representative of SETracker, the person initially claimed in an email that “the issues you mentioned have been resolved long before,” adding that “we attach great importance to the security of Setracker and keep strengthening its security continuously.” When WIRED pointed out that researchers had been able to hack a smartwatch running on SETracker just this week, the person repeated their claim that the issues had been fixed, then asked for evidence of the exploitation, which WIRED provided.

Only today, hours before the researchers’ talk at Black Hat, did the researchers find that their hacking techniques against SETracker’s platform have stopped working—though they’re still not sure if the flaws they found are fully fixed.

Sinotrack and the NewGPS2012 platform didn’t respond to WIRED’s requests for comment, and the researchers say their hacking techniques against those systems still appear to work.

For more than a decade, cybersecurity experts and privacy advocates have warned that cheap, GPS-enabled children’s smartwatches and aftermarket vehicle accessories are riddled with security vulnerabilities that leave kids and drivers susceptible to hacking and tracking. But the sheer number of different brands and models of those devices has often made identifying the truly insecure gadgets feel nearly impossible for consumers.

#Hackers #Stalked #Hijacking #Smartwatch #Kidsgps,surveillance,hacks,privacy,security,cybersecurity,smartwatch,black hat,defcon">Hackers Stalked Me by Hijacking a Smartwatch for KidsThe watch’s insecurity and the spying it enabled might be expected given the gadget’s pedigree: It’s sold by an obscure company called CJC, costs less than , and was made by an equally obscure manufacturer, YiQingTeng Electronics, in Shenzhen, China. More troubling, perhaps, is that the online platform it’s built on—and the one that allowed Stykas and Solferini to so thoroughly hack it—is used by dozens of other brands of smartwatch, many of which have likely been left vulnerable to the same forms of digital stalking.At the Black Hat cybersecurity conference today, Stykas and Solferini plan to present their findings from analyzing the supply chain and security of more than 70 GPS-enabled watches and car accessories. They found that more than 30 of those geolocation devices use the technology and backend servers of YiQingTeng, also identified by the brand name Wonlex, the name of a partner firm Shenzhen 3G Electronics, or their associated app, SETracker. Another 30-plus brands of tracking devices for cars and kids are all run on another Shenzhen-based platform known as NewGPS2012.Combined with another major GPS platform known as SinoTrack that sells car trackers and smartwatches, the two researchers found that tens of millions of GPS tracker gadgets came from just three supply chains. All three, the researchers found in their analysis, had significant security flaws—in some cases as simple as a lack of authentication that allowed anyone to access any device—leaving children’s watches vulnerable to tracking by a hacker, location disabling and spoofing, interception and spoofing of text and audio messages sent to them, replacement of emergency contacts with ones a hacker chose, silent audio eavesdropping, as well as photo and video capture for camera-enabled devices. (Once the GPS started working on the smartwatch WIRED tested, the hackers showed that feature, too, could be hijacked to follow the wearer’s every move.)For some GPS-enabled car accessories, the researchers found they could similarly track the devices’ locations or spoof messages to them that could potentially unlock or disable cars, though the researchers didn’t go so far as to test this out on actual vehicles. They also say they found server-side vulnerabilities that exposed consumer information, would have allowed them to execute their own code on the servers, or even in one case appeared to show that someone else had already gained unauthorized access to the system’s backend.“Millions of kids are being exposed and vulnerable to exploitation. It’s just catastrophic. It’s really low-hanging fruit for a lot of bad actors,” Stykas says. “Your criminal mind is the only limitation in exploiting those devices.”The Watches Watching Your KidsThe researchers say they’ve been warning the companies behind all three Shenzhen-based GPS platforms about their vulnerabilities for months. When WIRED reached a representative of SETracker, the person initially claimed in an email that “the issues you mentioned have been resolved long before,” adding that “we attach great importance to the security of Setracker and keep strengthening its security continuously.” When WIRED pointed out that researchers had been able to hack a smartwatch running on SETracker just this week, the person repeated their claim that the issues had been fixed, then asked for evidence of the exploitation, which WIRED provided.Only today, hours before the researchers’ talk at Black Hat, did the researchers find that their hacking techniques against SETracker’s platform have stopped working—though they’re still not sure if the flaws they found are fully fixed.Sinotrack and the NewGPS2012 platform didn’t respond to WIRED’s requests for comment, and the researchers say their hacking techniques against those systems still appear to work.For more than a decade, cybersecurity experts and privacy advocates have warned that cheap, GPS-enabled children’s smartwatches and aftermarket vehicle accessories are riddled with security vulnerabilities that leave kids and drivers susceptible to hacking and tracking. But the sheer number of different brands and models of those devices has often made identifying the truly insecure gadgets feel nearly impossible for consumers.#Hackers #Stalked #Hijacking #Smartwatch #Kidsgps,surveillance,hacks,privacy,security,cybersecurity,smartwatch,black hat,defcon

children’s smartwatches and aftermarket vehicle accessories are riddled with security vulnerabilities that leave kids and drivers susceptible to hacking and tracking. But the sheer number of different brands and models of those devices has often made identifying the truly insecure gadgets feel nearly impossible for consumers.

#Hackers #Stalked #Hijacking #Smartwatch #Kidsgps,surveillance,hacks,privacy,security,cybersecurity,smartwatch,black hat,defcon">Hackers Stalked Me by Hijacking a Smartwatch for Kids

The watch’s insecurity and the spying it enabled might be expected given the gadget’s pedigree: It’s sold by an obscure company called CJC, costs less than $30, and was made by an equally obscure manufacturer, YiQingTeng Electronics, in Shenzhen, China. More troubling, perhaps, is that the online platform it’s built on—and the one that allowed Stykas and Solferini to so thoroughly hack it—is used by dozens of other brands of smartwatch, many of which have likely been left vulnerable to the same forms of digital stalking.

At the Black Hat cybersecurity conference today, Stykas and Solferini plan to present their findings from analyzing the supply chain and security of more than 70 GPS-enabled watches and car accessories. They found that more than 30 of those geolocation devices use the technology and backend servers of YiQingTeng, also identified by the brand name Wonlex, the name of a partner firm Shenzhen 3G Electronics, or their associated app, SETracker. Another 30-plus brands of tracking devices for cars and kids are all run on another Shenzhen-based platform known as NewGPS2012.

Combined with another major GPS platform known as SinoTrack that sells car trackers and smartwatches, the two researchers found that tens of millions of GPS tracker gadgets came from just three supply chains. All three, the researchers found in their analysis, had significant security flaws—in some cases as simple as a lack of authentication that allowed anyone to access any device—leaving children’s watches vulnerable to tracking by a hacker, location disabling and spoofing, interception and spoofing of text and audio messages sent to them, replacement of emergency contacts with ones a hacker chose, silent audio eavesdropping, as well as photo and video capture for camera-enabled devices. (Once the GPS started working on the smartwatch WIRED tested, the hackers showed that feature, too, could be hijacked to follow the wearer’s every move.)

For some GPS-enabled car accessories, the researchers found they could similarly track the devices’ locations or spoof messages to them that could potentially unlock or disable cars, though the researchers didn’t go so far as to test this out on actual vehicles. They also say they found server-side vulnerabilities that exposed consumer information, would have allowed them to execute their own code on the servers, or even in one case appeared to show that someone else had already gained unauthorized access to the system’s backend.

“Millions of kids are being exposed and vulnerable to exploitation. It’s just catastrophic. It’s really low-hanging fruit for a lot of bad actors,” Stykas says. “Your criminal mind is the only limitation in exploiting those devices.”

The Watches Watching Your Kids

The researchers say they’ve been warning the companies behind all three Shenzhen-based GPS platforms about their vulnerabilities for months. When WIRED reached a representative of SETracker, the person initially claimed in an email that “the issues you mentioned have been resolved long before,” adding that “we attach great importance to the security of Setracker and keep strengthening its security continuously.” When WIRED pointed out that researchers had been able to hack a smartwatch running on SETracker just this week, the person repeated their claim that the issues had been fixed, then asked for evidence of the exploitation, which WIRED provided.

Only today, hours before the researchers’ talk at Black Hat, did the researchers find that their hacking techniques against SETracker’s platform have stopped working—though they’re still not sure if the flaws they found are fully fixed.

Sinotrack and the NewGPS2012 platform didn’t respond to WIRED’s requests for comment, and the researchers say their hacking techniques against those systems still appear to work.

For more than a decade, cybersecurity experts and privacy advocates have warned that cheap, GPS-enabled children’s smartwatches and aftermarket vehicle accessories are riddled with security vulnerabilities that leave kids and drivers susceptible to hacking and tracking. But the sheer number of different brands and models of those devices has often made identifying the truly insecure gadgets feel nearly impossible for consumers.

#Hackers #Stalked #Hijacking #Smartwatch #Kidsgps,surveillance,hacks,privacy,security,cybersecurity,smartwatch,black hat,defcon

On Bumble, the app that started with the ethos of “women making the first move,” men will now be able to message first, according to the company’s latest earnings call.

“Now, for the first time on Bumble, by default, anyone will be able to send only one single opening message, and the conversation does not progress until the recipient responds,” Bumble founder and CEO Whitney Wolfe Herd said on yesterday’s earnings call for Q2 2026.

SEE ALSO: The 9 best free dating apps that literally cost $0 to sign up and use

No more “women make the first move”

Wolfe Herd founded Bumble in 2014 as the feminist response to Tinder, of which she was also a part of the founding team. Originally, in heterosexual matches, only women could message first. But the app has been trending away from that for some time, as two years ago it launched “Opening Moves,” a way for men to technically message first by responding to a prompt on a woman’s profile. (The app has since sunset Opening Moves in Australia and Mexico, though.)

Hookup apps for everyone

AdultFriendFinder — readers’ pick for casual connections

Tinder — top pick for finding hookups

Hinge — popular choice for regular meetups

Products available for purchase through affiliate links. If you buy something through links on our site, Mashable may earn an affiliate commission.

Additionally, Bumble is also extending the time limit to respond to the first message, from 24 to 72 hours. “We are also addressing another major complaint that existed from our members,” Wolfe Herd said.

In tests, Bumble users saw increases in chat initiations and mutual chat rates. The new rules will roll out globally by the end of this month, Wolfe Herd said.

Both real-life and AI on Bumble

Wolfe Herd also announced that Bumble will be leaning more into real-life experiences. “I am a firm believer that the future of meeting people in groups will become more important,” she said, and confirmed that Plans, a rumored event-curation feature, is coming as a standalone app.

At the same time, Bumble is planning to integrate AI more. As Mashable reported in May, Bumble is getting rid of the swipe, but Wolfe Herd clarified yesterday that the app’s upcoming AI dating assistant, Bee, isn’t replacing it.

“Let me be clear: Bee is not replacing the swipe. We are not aiming for an AI-driven experience. Bee is simply the intelligence under the hood,” she said.

“What will replace the swipe, I will be keeping under wraps a bit longer for competitive purposes,” she said. “But it is designed to generate more immediate interactions, and most importantly, better outcomes, mimicking real life and eliminating the friction and delay that exists in current dating app models.” Early feedback has been positive for Gen Z and millennial women and men, she continued.

Bee will apparently have an important role in how the new Bumble experience will be delivered, “but never degrading the human-first approach that we will always adhere to,” according to Wolfe Herd.

Even more changes coming to Bumble

When Wolfe Herd first announced Bee in March 2026, she said that the app was developing a new tech stack (the set of technologies that build an app), with a targeted launch of the second quarter of this year. But yesterday, she said that due to a data migration delay, it’s been delayed. New features, like profile and onboarding updates and more compelling ways to meet people IRL, are coming in early 2027, she said.

She also said that the app will also make the free experience more compelling, like offering limited access to “Like You,” a usually-paid feature where users can see who’s already liked them.

The app is re-architecting subscriptions to be simpler, and is planning on releasing a higher subscription tier designed for “mutual serious intent.”

This news comes as Bumble’s total revenue and paying users continued to decline in Q2 (15.2 percent and 16.4 percent, respectively, compared to Q2 of 2025). In June, Reuters reported that Bumble is considering a sale. Its announcement that it’s killing the swipe upset some users, and it remains to be seen how they will react to all of these additional changes.

#Men #message #Bumble">Men will soon be able to message first on Bumble On Bumble, the app that started with the ethos of “women making the first move,” men will now be able to message first, according to the company’s latest earnings call. “Now, for the first time on Bumble, by default, anyone will be able to send only one single opening message, and the conversation does not progress until the recipient responds,” Bumble founder and CEO Whitney Wolfe Herd said on yesterday’s earnings call for Q2 2026. SEE ALSO: The 9 best free dating apps that literally cost alt=

Bumble, the app that started with the ethos of “women making the first move,” men will now be able to message first, according to the company’s latest earnings call.

“Now, for the first time on Bumble, by default, anyone will be able to send only one single opening message, and the conversation does not progress until the recipient responds,” Bumble founder and CEO Whitney Wolfe Herd said on yesterday’s earnings call for Q2 2026.

SEE ALSO: The 9 best free dating apps that literally cost $0 to sign up and use

No more “women make the first move”

Wolfe Herd founded Bumble in 2014 as the feminist response to Tinder, of which she was also a part of the founding team. Originally, in heterosexual matches, only women could message first. But the app has been trending away from that for some time, as two years ago it launched “Opening Moves,” a way for men to technically message first by responding to a prompt on a woman’s profile. (The app has since sunset Opening Moves in Australia and Mexico, though.)

Hookup apps for everyone

AdultFriendFinder — readers’ pick for casual connections

Tinder — top pick for finding hookups

Hinge — popular choice for regular meetups

Products available for purchase through affiliate links. If you buy something through links on our site, Mashable may earn an affiliate commission.

Additionally, Bumble is also extending the time limit to respond to the first message, from 24 to 72 hours. “We are also addressing another major complaint that existed from our members,” Wolfe Herd said.

In tests, Bumble users saw increases in chat initiations and mutual chat rates. The new rules will roll out globally by the end of this month, Wolfe Herd said.

Both real-life and AI on Bumble

Wolfe Herd also announced that Bumble will be leaning more into real-life experiences. “I am a firm believer that the future of meeting people in groups will become more important,” she said, and confirmed that Plans, a rumored event-curation feature, is coming as a standalone app.

At the same time, Bumble is planning to integrate AI more. As Mashable reported in May, Bumble is getting rid of the swipe, but Wolfe Herd clarified yesterday that the app’s upcoming AI dating assistant, Bee, isn’t replacing it.

“Let me be clear: Bee is not replacing the swipe. We are not aiming for an AI-driven experience. Bee is simply the intelligence under the hood,” she said.

“What will replace the swipe, I will be keeping under wraps a bit longer for competitive purposes,” she said. “But it is designed to generate more immediate interactions, and most importantly, better outcomes, mimicking real life and eliminating the friction and delay that exists in current dating app models.” Early feedback has been positive for Gen Z and millennial women and men, she continued.

Bee will apparently have an important role in how the new Bumble experience will be delivered, “but never degrading the human-first approach that we will always adhere to,” according to Wolfe Herd.

Even more changes coming to Bumble

When Wolfe Herd first announced Bee in March 2026, she said that the app was developing a new tech stack (the set of technologies that build an app), with a targeted launch of the second quarter of this year. But yesterday, she said that due to a data migration delay, it’s been delayed. New features, like profile and onboarding updates and more compelling ways to meet people IRL, are coming in early 2027, she said.

She also said that the app will also make the free experience more compelling, like offering limited access to “Like You,” a usually-paid feature where users can see who’s already liked them.

The app is re-architecting subscriptions to be simpler, and is planning on releasing a higher subscription tier designed for “mutual serious intent.”

This news comes as Bumble’s total revenue and paying users continued to decline in Q2 (15.2 percent and 16.4 percent, respectively, compared to Q2 of 2025). In June, Reuters reported that Bumble is considering a sale. Its announcement that it’s killing the swipe upset some users, and it remains to be seen how they will react to all of these additional changes.

#Men #message #Bumble">Men will soon be able to message first on Bumble

On Bumble, the app that started with the ethos of “women making the first move,” men will now be able to message first, according to the company’s latest earnings call.

“Now, for the first time on Bumble, by default, anyone will be able to send only one single opening message, and the conversation does not progress until the recipient responds,” Bumble founder and CEO Whitney Wolfe Herd said on yesterday’s earnings call for Q2 2026.

SEE ALSO: The 9 best free dating apps that literally cost $0 to sign up and use

No more “women make the first move”

Wolfe Herd founded Bumble in 2014 as the feminist response to Tinder, of which she was also a part of the founding team. Originally, in heterosexual matches, only women could message first. But the app has been trending away from that for some time, as two years ago it launched “Opening Moves,” a way for men to technically message first by responding to a prompt on a woman’s profile. (The app has since sunset Opening Moves in Australia and Mexico, though.)

Hookup apps for everyone

AdultFriendFinder — readers’ pick for casual connections

Tinder — top pick for finding hookups

Hinge — popular choice for regular meetups

Products available for purchase through affiliate links. If you buy something through links on our site, Mashable may earn an affiliate commission.

Additionally, Bumble is also extending the time limit to respond to the first message, from 24 to 72 hours. “We are also addressing another major complaint that existed from our members,” Wolfe Herd said.

In tests, Bumble users saw increases in chat initiations and mutual chat rates. The new rules will roll out globally by the end of this month, Wolfe Herd said.

Both real-life and AI on Bumble

Wolfe Herd also announced that Bumble will be leaning more into real-life experiences. “I am a firm believer that the future of meeting people in groups will become more important,” she said, and confirmed that Plans, a rumored event-curation feature, is coming as a standalone app.

At the same time, Bumble is planning to integrate AI more. As Mashable reported in May, Bumble is getting rid of the swipe, but Wolfe Herd clarified yesterday that the app’s upcoming AI dating assistant, Bee, isn’t replacing it.

“Let me be clear: Bee is not replacing the swipe. We are not aiming for an AI-driven experience. Bee is simply the intelligence under the hood,” she said.

“What will replace the swipe, I will be keeping under wraps a bit longer for competitive purposes,” she said. “But it is designed to generate more immediate interactions, and most importantly, better outcomes, mimicking real life and eliminating the friction and delay that exists in current dating app models.” Early feedback has been positive for Gen Z and millennial women and men, she continued.

Bee will apparently have an important role in how the new Bumble experience will be delivered, “but never degrading the human-first approach that we will always adhere to,” according to Wolfe Herd.

Even more changes coming to Bumble

When Wolfe Herd first announced Bee in March 2026, she said that the app was developing a new tech stack (the set of technologies that build an app), with a targeted launch of the second quarter of this year. But yesterday, she said that due to a data migration delay, it’s been delayed. New features, like profile and onboarding updates and more compelling ways to meet people IRL, are coming in early 2027, she said.

She also said that the app will also make the free experience more compelling, like offering limited access to “Like You,” a usually-paid feature where users can see who’s already liked them.

The app is re-architecting subscriptions to be simpler, and is planning on releasing a higher subscription tier designed for “mutual serious intent.”

This news comes as Bumble’s total revenue and paying users continued to decline in Q2 (15.2 percent and 16.4 percent, respectively, compared to Q2 of 2025). In June, Reuters reported that Bumble is considering a sale. Its announcement that it’s killing the swipe upset some users, and it remains to be seen how they will react to all of these additional changes.

#Men #message #Bumble
Apple bumped up its trade-in offers for iPhones, iPads, Macs, Apple Watches, and certain Android phones, with some devices now worth over $100 more, 9to5Mac reports. The Mac Studio’s trade-in value increased the most, going up by $260. While some devices’ offers are unchanged, most got an increase of around $5 to $20, with a few seeing an increase of over $100:

Additionally, Apple is now offering trade-in credit for a handful of new Android devices:

While some new Android phones have been added to the list, Apple lowered its trade-in credit for a few others, including:

The higher trade-in credits on most devices follow a wave of price hikes Apple announced earlier this year, with increases ranging from $30 to $4,200. Apple also launched a new “Upgrade” leasing program last month aimed at making its increasingly-pricey devices easier to afford.

#Apple #increases #tradein #offers #adds #Android #devicesApple,iPad,iPhone,News,Tech">Apple increases trade-in offers and adds new Android devicesApple bumped up its trade-in offers for iPhones, iPads, Macs, Apple Watches, and certain Android phones, with some devices now worth over 0 more, 9to5Mac reports. The Mac Studio’s trade-in value increased the most, going up by 0. While some devices’ offers are unchanged, most got an increase of around to , with a few seeing an increase of over 0:Additionally, Apple is now offering trade-in credit for a handful of new Android devices:While some new Android phones have been added to the list, Apple lowered its trade-in credit for a few others, including:The higher trade-in credits on most devices follow a wave of price hikes Apple announced earlier this year, with increases ranging from to ,200. Apple also launched a new “Upgrade” leasing program last month aimed at making its increasingly-pricey devices easier to afford.#Apple #increases #tradein #offers #adds #Android #devicesApple,iPad,iPhone,News,Tech

trade-in offers for iPhones, iPads, Macs, Apple Watches, and certain Android phones, with some devices now worth over $100 more, 9to5Mac reports. The Mac Studio’s trade-in value increased the most, going up by $260. While some devices’ offers are unchanged, most got an increase of around $5 to $20, with a few seeing an increase of over $100:

Additionally, Apple is now offering trade-in credit for a handful of new Android devices:

While some new Android phones have been added to the list, Apple lowered its trade-in credit for a few others, including:

The higher trade-in credits on most devices follow a wave of price hikes Apple announced earlier this year, with increases ranging from $30 to $4,200. Apple also launched a new “Upgrade” leasing program last month aimed at making its increasingly-pricey devices easier to afford.

#Apple #increases #tradein #offers #adds #Android #devicesApple,iPad,iPhone,News,Tech">Apple increases trade-in offers and adds new Android devices

Apple bumped up its trade-in offers for iPhones, iPads, Macs, Apple Watches, and certain Android phones, with some devices now worth over $100 more, 9to5Mac reports. The Mac Studio’s trade-in value increased the most, going up by $260. While some devices’ offers are unchanged, most got an increase of around $5 to $20, with a few seeing an increase of over $100:

Additionally, Apple is now offering trade-in credit for a handful of new Android devices:

While some new Android phones have been added to the list, Apple lowered its trade-in credit for a few others, including:

The higher trade-in credits on most devices follow a wave of price hikes Apple announced earlier this year, with increases ranging from $30 to $4,200. Apple also launched a new “Upgrade” leasing program last month aimed at making its increasingly-pricey devices easier to afford.

#Apple #increases #tradein #offers #adds #Android #devicesApple,iPad,iPhone,News,Tech

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