![FCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast News
Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape. Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem. Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape. Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.
Instead of a blanket rule, Carr wants to create a new “case-by-case approach.” “Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”
Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households. Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.
[embed]https://www.youtube.com/watch?v=_fHfgU8oMSo[/embed] The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition. “The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.” Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress. “Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”
Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule. #FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC](https://i1.wp.com/gizmodo.com/app/uploads/2026/07/GettyImages-2262359639-1280x888.jpg?ssl=1 "FCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast News
Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape. Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem. Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape. Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.
Instead of a blanket rule, Carr wants to create a new “case-by-case approach.” “Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”
Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households. Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.
[embed]https://www.youtube.com/watch?v=_fHfgU8oMSo[/embed] The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition. “The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.” Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress. “Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”
Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule. #FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC")
FCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast News![FCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast News
Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape. Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem. Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape. Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.
Instead of a blanket rule, Carr wants to create a new “case-by-case approach.” “Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”
Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households. Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.
[embed]https://www.youtube.com/watch?v=_fHfgU8oMSo[/embed] The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition. “The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.” Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress. “Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”
Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule. #FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC](https://gizmodo.com/app/uploads/2026/07/GettyImages-2262359639-1280x888.jpg "FCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast News
Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape. Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem. Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape. Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.
Instead of a blanket rule, Carr wants to create a new “case-by-case approach.” “Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”
Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households. Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.
[embed]https://www.youtube.com/watch?v=_fHfgU8oMSo[/embed] The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition. “The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.” Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress. “Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”
Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule. #FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC")
Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape.
Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem.
Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape.
Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.
Instead of a blanket rule, Carr wants to create a new “case-by-case approach.”
“Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”
Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households.
Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.
The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition.
“The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.”
Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress.
“Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”
Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.
#FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC
Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape.
Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem.
Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape.
Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.
Instead of a blanket rule, Carr wants to create a new “case-by-case approach.”
“Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”
Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households.
Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.
The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition.
“The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.”
Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress.
“Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”
Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.
![Ford’s new electric truck, ‘Fathom’, starts at ,350 | TechCrunch
Ford’s next-generation electric truck will be called Fathom, and it will start at ,350 when it goes on sale in 2027, the company said on Thursday.
A “destination and delivery” fee will bring that price up to ,945, putting the Fathom just below the ,000 mark that Ford has targeted since it first started talking more openly about the project in 2025.
The truck, when it arrives next year, represents a major bet for Ford. It’s the automaker’s second all-electric truck after the F-150 Lightning (third, if you count the limited-run Ranger EV from the late 1990s). But like many of its peers, the company has dramatically pulled back on its once-ambitious plans to build electric vehicles.
The Fathom is the first vehicle Ford is building on its new “Universal EV Platform,” or UEV, which will power a number of different EVs and involves a brand-new assembly line process meant to cut costs. It’s an attempt by CEO Jim Farley to try and catch up to category leader Tesla, as well as the many Chinese EVs that he’s argued against allowing into the U.S. market — all while building the truck in Louisville, Kentucky.
Deliveries begin in “fall 2027,” and Ford said on Thursday that it won’t reveal the truck until “early 2027,” which is when it will start taking pre-orders.
We do have some details, though. Ford has already said the Fathom will have Apple Maps built into its operating system, and on Thursday, the company said the truck will support Android Auto and Apple CarPlay. Notably, it will not support Apple’s next-generation CarPlay Ultra.
The Fathom will have five seats, which is more interior space than a Toyota Rav4; a “large, high-resolution touch screen,” and a “digital car key.” It will be capable of bidirectional power, much like the Lightning and the hybrid F-150.
Every Fathom will also be “BlueCruise-capable,” meaning it will come with the tech integrated, but buyers will likely have to pay extra to enable Ford’s hands-free advanced driver assistance system. The truck is supposed to have a newer, more powerful version of BlueCruise that Ford says will eventually be capable of handling supervised driving from starting point to destination. Eyes-off driving is expected in 2028.
The Fathom’s starting price also only includes the “standard range” lithium iron phosphate battery pack. Ford hasn’t yet said how many miles the truck can drive on a single charge.
Ford said the name represents “a deep understanding of the person who would drive” the truck, and how their “motivations look a little different from the traditional truck customer’s.”
“[T]he name had to do more than sound good. It had to capture a mindset, shifting the focus from specs to a spirit of adaptability,” the company wrote.
Electric trucks have not done terribly well in the U.S.. The Lightning only moved a little more than 10,000 units in its best quarter, and though Tesla’s Cybertruck had a higher peak, it has since crashed out.
Ford is gambling by choosing the truck form factor for its first UEV platform vehicle. But there are some inherent upsides: The Fathom and other vehicles built on the platform will be the first that Ford has designed from the ground up to use electric powertrains. That should mean fewer tradeoffs on range, efficiency, and overall packaging of the vehicle.
Both the Fathom and UEV have been in the works for a few years. It started as a skunkworks project that Farley tasked former Tesla exec Alan Clarke with leading, as TechCrunch first reported in 2024. The team is flush with talent from Rivian, Tesla and Apple’s now-defunct car project, and has purportedly been working in isolation in Los Angeles, separated from the bureaucracy of the rest of the company.
All of this likely contributed to getting the Fathom’s starting price to just under ,000, a major accomplishment in a market where the average new car costs ,000. The truck won’t have a lot of competition in that range — it’s essentially going up against just the spartan, Jeff Bezos-backed Slate pickup, and a few non-truck EVs like the Chevy Bolt.
Ford has found a ton of success with its small, low-cost Maverick pickup, which comes in both internal combustion and hybrid powertrain variants. The Fathom is an attempt to bottle that lightning, without going the way of the Lightning.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Fords #electric #truck #Fathom #starts #TechCrunchelectric trucks,EVs,Ford](https://i0.wp.com/techcrunch.com/wp-content/uploads/2026/08/Ford-Fathom-Hero-Still-16x9_v2.jpg?resize=1200%2C675&ssl=1 "Ford’s new electric truck, ‘Fathom’, starts at ,350 | TechCrunch
Ford’s next-generation electric truck will be called Fathom, and it will start at ,350 when it goes on sale in 2027, the company said on Thursday.
A “destination and delivery” fee will bring that price up to ,945, putting the Fathom just below the ,000 mark that Ford has targeted since it first started talking more openly about the project in 2025.
The truck, when it arrives next year, represents a major bet for Ford. It’s the automaker’s second all-electric truck after the F-150 Lightning (third, if you count the limited-run Ranger EV from the late 1990s). But like many of its peers, the company has dramatically pulled back on its once-ambitious plans to build electric vehicles.
The Fathom is the first vehicle Ford is building on its new “Universal EV Platform,” or UEV, which will power a number of different EVs and involves a brand-new assembly line process meant to cut costs. It’s an attempt by CEO Jim Farley to try and catch up to category leader Tesla, as well as the many Chinese EVs that he’s argued against allowing into the U.S. market — all while building the truck in Louisville, Kentucky.
Deliveries begin in “fall 2027,” and Ford said on Thursday that it won’t reveal the truck until “early 2027,” which is when it will start taking pre-orders.
We do have some details, though. Ford has already said the Fathom will have Apple Maps built into its operating system, and on Thursday, the company said the truck will support Android Auto and Apple CarPlay. Notably, it will not support Apple’s next-generation CarPlay Ultra.
The Fathom will have five seats, which is more interior space than a Toyota Rav4; a “large, high-resolution touch screen,” and a “digital car key.” It will be capable of bidirectional power, much like the Lightning and the hybrid F-150.
Every Fathom will also be “BlueCruise-capable,” meaning it will come with the tech integrated, but buyers will likely have to pay extra to enable Ford’s hands-free advanced driver assistance system. The truck is supposed to have a newer, more powerful version of BlueCruise that Ford says will eventually be capable of handling supervised driving from starting point to destination. Eyes-off driving is expected in 2028.
The Fathom’s starting price also only includes the “standard range” lithium iron phosphate battery pack. Ford hasn’t yet said how many miles the truck can drive on a single charge.
Ford said the name represents “a deep understanding of the person who would drive” the truck, and how their “motivations look a little different from the traditional truck customer’s.”
“[T]he name had to do more than sound good. It had to capture a mindset, shifting the focus from specs to a spirit of adaptability,” the company wrote.
Electric trucks have not done terribly well in the U.S.. The Lightning only moved a little more than 10,000 units in its best quarter, and though Tesla’s Cybertruck had a higher peak, it has since crashed out.
Ford is gambling by choosing the truck form factor for its first UEV platform vehicle. But there are some inherent upsides: The Fathom and other vehicles built on the platform will be the first that Ford has designed from the ground up to use electric powertrains. That should mean fewer tradeoffs on range, efficiency, and overall packaging of the vehicle.
Both the Fathom and UEV have been in the works for a few years. It started as a skunkworks project that Farley tasked former Tesla exec Alan Clarke with leading, as TechCrunch first reported in 2024. The team is flush with talent from Rivian, Tesla and Apple’s now-defunct car project, and has purportedly been working in isolation in Los Angeles, separated from the bureaucracy of the rest of the company.
All of this likely contributed to getting the Fathom’s starting price to just under ,000, a major accomplishment in a market where the average new car costs ,000. The truck won’t have a lot of competition in that range — it’s essentially going up against just the spartan, Jeff Bezos-backed Slate pickup, and a few non-truck EVs like the Chevy Bolt.
Ford has found a ton of success with its small, low-cost Maverick pickup, which comes in both internal combustion and hybrid powertrain variants. The Fathom is an attempt to bottle that lightning, without going the way of the Lightning.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Fords #electric #truck #Fathom #starts #TechCrunchelectric trucks,EVs,Ford")
Post Comment