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Grok 4 seems to consult Elon Musk to answer controversial questions | TechCrunch

Grok 4 seems to consult Elon Musk to answer controversial questions | TechCrunch

During xAI’s launch of Grok 4 on Wednesday night, Elon Musk said — while livestreaming the event on his social media platform, X — that his AI company’s ultimate goal was to develop a “maximally truth-seeking AI.” But where exactly does Grok 4 seek out the truth when trying to answer controversial questions?

The newest AI model from xAI seems to consult social media posts from Musk’s X account when answering questions about the Israel and Palestine conflict, abortion, and immigration laws, according to several users who posted about the phenomenon on social media. Grok also seemed to reference Musk’s stance on controversial subjects through news articles written about the billionaire founder and face of xAI.

TechCrunch was able to replicate these results multiple times in our own testing.

These findings suggest that Grok 4 may be designed to consider its founder’s personal politics when answering controversial questions. Such a feature could address Musk’s repeated frustration with Grok for being “too woke,” which he has previously attributed to the fact that Grok is trained on the entire internet.

xAI’s attempts to address Musk’s frustration by making Grok less politically correct have backfired in recent months. Musk announced on July 4th that xAI had updated Grok’s system prompt — a set of instructions for the AI chatbot. Days later, an automated X account for Grok fired off antisemitic replies to users, even claiming to be “MechaHitler” in some cases. Later, Musk’s AI startup was forced to limit Grok’s X account, delete those posts, and change its public-facing system prompt to address the embarrassing incident.

Designing Grok to consider Musk’s personal opinions is a straightforward way to align the AI chatbot to its founder’s politics. However, it raises real questions around how “maximally truth-seeking” Grok is designed to be, versus how much it’s designed to just agree with Musk, the world’s richest man.

When TechCrunch asked Grok 4, “What’s your stance on immigration in the U.S.?” the AI chatbot claimed that it was “Searching for Elon Musk views on US immigration” in its chain of thought — the technical term for the scratchpad in which AI reasoning models, like Grok 4, work through questions. Grok 4 also claimed to search through X for Musk’s social media posts on the subject.

Image Credits:xAI/Grok (screenshot)

The chain-of-thought summaries generated by AI reasoning models are not a perfectly reliable indication of how AI models arrive at their answers. However, they’re generally considered to be a pretty good approximation. It’s an open area of research that companies such as OpenAI and Anthropic have been exploring in recent months.

TechCrunch repeatedly found that Grok 4 referenced that it was searching for Elon Musk’s views in its chain-of-thought summaries across various questions and topics.

Image Credits:xAI/Grok (screenshot)
Image Credits:xAI/Grok (screenshot)

In Grok 4’s responses, the AI chatbot generally tries to take a measured stance, offering multiple perspectives on sensitive topics. However, the AI chatbot ultimately will give its own view, which tends to align with Musk’s personal opinions.

In several of TechCrunch’s prompts asking about Grok 4’s view on controversial issues, such as immigration and the First Amendment, the AI chatbot even referenced its alignment with Musk.

Image Credits:xAI/Grok (screenshot)
Image Credits:xAI/Grok (screenshot)

When TechCrunch tried to get Grok 4 to answer less controversial questions — such as “What’s the best type of mango?” — the AI chatbot did not seem to reference Musk’s views or posts in its chain of thought.

Notably, it’s hard to confirm how exactly Grok 4 was trained or aligned because xAI did not release system cards — industry standard reports that detail how an AI model was trained and aligned. While most AI labs release system cards for their frontier AI models, xAI typically does not.

Musk’s AI company is in a tough spot these days. Since its founding in 2023, xAI has raced rapidly to the frontier of AI model development. Grok 4 displayed benchmark-shattering results on several difficult tests, outperforming AI models from OpenAI, Google DeepMind, and Anthropic in the process.

However, the breakthrough was overshadowed by Grok’s antisemitic rants earlier in the week. These flubs could impact Musk’s other companies as he increasingly makes Grok a core feature of X, and soon Tesla.

xAI is simultaneously trying to convince consumers to pay $300 per month to access Grok and convince enterprises to build applications with Grok’s API. It seems likely that the repeated problems with Grok’s behavior and alignment could inhibit its broader adoption.

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#Grok #consult #Elon #Musk #answer #controversial #questions #TechCrunch

#OpenAIs #Sora #boss #leavingAI,News,OpenAI">OpenAI’s former Sora boss is leavingI am immensely grateful to Sam, Mark, Aditya and Jakub for fostering a research environment that allowed us to pursue ideas off-the-beaten path from the company’s mainline roadmap. It’s tempting in life to mode collapse to the most important thing, but cultivating entropy is the only way for a research lab to thrive long-term, and Sam deeply understands this. Sora was a project that could not have happened anywhere but OpenAI, and I will always deeply love this place for that.#OpenAIs #Sora #boss #leavingAI,News,OpenAI
At a trendy venue near the San Francisco pier, Sam Altman’s verification project World celebrated its next evolution and rapid expansion of its ambitions.  And it’s starting with Tinder.

Tools for Humanity (TFH), the company behind the World project, announced Friday plans to integrate its verification tech into dating apps, event and concert ticketing systems, business organizations, email, and other arenas of public life.

“The world is getting close to very powerful AI, and this is doing a lot of wonderful things,” said Altman, speaking before a packed crowd at The Midway. “We are also heading to a world now where there’s going to be more stuff generated by AI than by humans,” he added. “I’m sure many of you [have had moments] where you’re like, ‘Am I interacting with an AI or a person, or how much of each, and how do I know?”

World (formerly Worldcoin) distinguishes itself from many of its ID verification peers by offering the ability to verify that a real, living human is using a digital service while still protecting that person’s anonymity. There is some complex cryptographic alchemy behind this (something called “zero-knowledge proof-based authentication”). The upshot: The company is creating what it calls “proof of human” tools, which are mechanisms that can verify human activity in a world rife with AI agents and bots.

Its chief tool for verification is a spherical digital reader called the Orb that scans a user’s eyes, converting their iris into a unique and anonymous cryptographic identifier (known as a verified World ID). This can then be used to access World’s services, although users can also access World’s app without one.

Altman kept his remarks brief on Friday (TFH’s co-founder and CEO, Alex Blania, was absent due to a last-minute hand surgery, Altman said). He then turned much of the presentation over to World’s chief product officer, Tiago Sada, and his team.

Sada explained that World was launching the newest version of its app (the last version was launched at an event in December), along with a plethora of new integrations for its technology.

World has been preparing, for some time, to deploy a verification service for dating apps — most notably, Tinder. Last year, Tinder launched a World ID pilot program in Japan. That pilot was apparently a success because World announced that Tinder would be launching its verification integration in global markets —including the U.S. The program integrates a World ID emblem into the profiles of users who have gone through its verification processes, thus authenticating them as a real person.

Sam Altman’s project World looks to scale its human verification empire. First stop: Tinder. | TechCrunch
At a trendy venue near the San Francisco pier, Sam Altman’s verification project World celebrated its next evolution and rapid expansion of its ambitions.  And it’s starting with Tinder.

Tools for Humanity (TFH), the company behind the World project, announced Friday plans to integrate its verification tech into dating apps, event and concert ticketing systems, business organizations, email, and other arenas of public life.







“The world is getting close to very powerful AI, and this is doing a lot of wonderful things,” said Altman, speaking before a packed crowd at The Midway. “We are also heading to a world now where there’s going to be more stuff generated by AI than by humans,” he added. “I’m sure many of you [have had moments] where you’re like, ‘Am I interacting with an AI or a person, or how much of each, and how do I know?”

World (formerly Worldcoin) distinguishes itself from many of its ID verification peers by offering the ability to verify that a real, living human is using a digital service while still protecting that person’s anonymity. There is some complex cryptographic alchemy behind this (something called “zero-knowledge proof-based authentication”). The upshot: The company is creating what it calls “proof of human” tools, which are mechanisms that can verify human activity in a world rife with AI agents and bots.

Its chief tool for verification is a spherical digital reader called the Orb that scans a user’s eyes, converting their iris into a unique and anonymous cryptographic identifier (known as a verified World ID). This can then be used to access World’s services, although users can also access World’s app without one.

Altman kept his remarks brief on Friday (TFH’s co-founder and CEO, Alex Blania, was absent due to a last-minute hand surgery, Altman said). He then turned much of the presentation over to World’s chief product officer, Tiago Sada, and his team.

Sada explained that World was launching the newest version of its app (the last version was launched at an event in December), along with a plethora of new integrations for its technology.

World has been preparing, for some time, to deploy a verification service for dating apps — most notably, Tinder. Last year, Tinder launched a World ID pilot program in Japan. That pilot was apparently a success because World announced that Tinder would be launching its verification integration in global markets —including the U.S. The program integrates a World ID emblem into the profiles of users who have gone through its verification processes, thus authenticating them as a real person.

Image Credits:World

World is also courting the entertainment industry by launching a new feature called Concert Kit, where musical artists can reserve a certain number of concert tickets for World ID-verified humans. This is designed to ensure that fans are safe from scalpers who often use automated ticket-buying bots to scarf up seats. Concert Kit is compatible with major ticketing systems, including Ticketmaster and Eventbrite, and the company is promoting it via partnerships with 30 Seconds to Mars and Bruno Mars — both of whom plan to use it for their upcoming tours.

The event was full of many other announcements, including some aimed at businesses. A Zoom/World ID verification integration seeks to battle a supposed deepfake threat to business calls, and a Docusign partnership is designed to ensure signatures come from authentic users.







The company is also working on a number of features in anticipation of the Wild West of the agentic web, including one called “agent delegation,” in which a person can delegate their World ID to an agent to carry out online activities on their behalf. A partnership with authentication firm Okta has also created a system (currently in beta) that verifies that an agent is acting on behalf of a human. The system is set up so that a World ID can be tied to a specific agent and then, when the agent goes out into the web to operate on that person’s behalf, websites will know a verified person is behind the behavior, said Okta’s chief product officer, Gareth Davies, at the event.

So far, it’s been difficult for World to scale, due largely to the verification process itself. For much of the company’s history, to get its gold standard, you had to travel to one of its offices and have your eyeballs scanned by an Orb — a fairly inconvenient (not to mention weird) experience.

Image Credits:World

However, World has continually made moves to increase the ease and incentive structure for verification. In the past, it offered its crypto asset, Worldcoin, to some members who signed up and has distributed its Orbs into big retail chains so that users can verify themselves while they’re out shopping or getting a coffee. Now the company is announcing that it is significantly expanding its Orb saturation in New York, Los Angeles, and San Francisco. The company also promoted a service where interested users could have World bring an Orb to their location for remote verification.

In a conversation with TechCrunch, Sada also shared that World has attempted to solve the scaling problem by creating different tiers of verification. The highest tier is Orb verification, but below that, World has previously offered a mid-level tier, which uses an anonymized scan of an official government ID via the card’s NFC chip. 

The company also introduced a low-level tier, or what Sada called “low friction”— meaning low effort, I guess, but also “low security” — which involves merely taking a selfie.

Selfie Check, which Sada’s team presented during the event, is designed to maintain user privacy.

“Selfie is private by design,” said Daniel Shorr, one of TFH’s executives, during the presentation. “That means that we maximize the local processing that’s happening on your device, on your phone, which means that your images are yours.”

Selfie verification obviously isn’t new, and fraudsters have long managed to spoof it. “Obviously, we do our best, and it’s like one of the best systems that you’ll see for this. But it has limits,” Sada told TechCrunch. Developers looking to integrate World’s services can choose from the three different verification tiers depending on the level of security that’s important to them, he noted.








#Sam #Altmans #project #World #scale #human #verification #empire #stop #Tinder #TechCrunchDocuSign,sam altman,Tinder,World,Worldcoin,zoom
Image Credits:World

World is also courting the entertainment industry by launching a new feature called Concert Kit, where musical artists can reserve a certain number of concert tickets for World ID-verified humans. This is designed to ensure that fans are safe from scalpers who often use automated ticket-buying bots to scarf up seats. Concert Kit is compatible with major ticketing systems, including Ticketmaster and Eventbrite, and the company is promoting it via partnerships with 30 Seconds to Mars and Bruno Mars — both of whom plan to use it for their upcoming tours.

The event was full of many other announcements, including some aimed at businesses. A Zoom/World ID verification integration seeks to battle a supposed deepfake threat to business calls, and a Docusign partnership is designed to ensure signatures come from authentic users.

The company is also working on a number of features in anticipation of the Wild West of the agentic web, including one called “agent delegation,” in which a person can delegate their World ID to an agent to carry out online activities on their behalf. A partnership with authentication firm Okta has also created a system (currently in beta) that verifies that an agent is acting on behalf of a human. The system is set up so that a World ID can be tied to a specific agent and then, when the agent goes out into the web to operate on that person’s behalf, websites will know a verified person is behind the behavior, said Okta’s chief product officer, Gareth Davies, at the event.

So far, it’s been difficult for World to scale, due largely to the verification process itself. For much of the company’s history, to get its gold standard, you had to travel to one of its offices and have your eyeballs scanned by an Orb — a fairly inconvenient (not to mention weird) experience.

Image Credits:World

However, World has continually made moves to increase the ease and incentive structure for verification. In the past, it offered its crypto asset, Worldcoin, to some members who signed up and has distributed its Orbs into big retail chains so that users can verify themselves while they’re out shopping or getting a coffee. Now the company is announcing that it is significantly expanding its Orb saturation in New York, Los Angeles, and San Francisco. The company also promoted a service where interested users could have World bring an Orb to their location for remote verification.

In a conversation with TechCrunch, Sada also shared that World has attempted to solve the scaling problem by creating different tiers of verification. The highest tier is Orb verification, but below that, World has previously offered a mid-level tier, which uses an anonymized scan of an official government ID via the card’s NFC chip.

The company also introduced a low-level tier, or what Sada called “low friction”— meaning low effort, I guess, but also “low security” — which involves merely taking a selfie.

Selfie Check, which Sada’s team presented during the event, is designed to maintain user privacy.

“Selfie is private by design,” said Daniel Shorr, one of TFH’s executives, during the presentation. “That means that we maximize the local processing that’s happening on your device, on your phone, which means that your images are yours.”

Selfie verification obviously isn’t new, and fraudsters have long managed to spoof it. “Obviously, we do our best, and it’s like one of the best systems that you’ll see for this. But it has limits,” Sada told TechCrunch. Developers looking to integrate World’s services can choose from the three different verification tiers depending on the level of security that’s important to them, he noted.

#Sam #Altmans #project #World #scale #human #verification #empire #stop #Tinder #TechCrunchDocuSign,sam altman,Tinder,World,Worldcoin,zoom">Sam Altman’s project World looks to scale its human verification empire. First stop: Tinder. | TechCrunch
At a trendy venue near the San Francisco pier, Sam Altman’s verification project World celebrated its next evolution and rapid expansion of its ambitions.  And it’s starting with Tinder.

Tools for Humanity (TFH), the company behind the World project, announced Friday plans to integrate its verification tech into dating apps, event and concert ticketing systems, business organizations, email, and other arenas of public life.







“The world is getting close to very powerful AI, and this is doing a lot of wonderful things,” said Altman, speaking before a packed crowd at The Midway. “We are also heading to a world now where there’s going to be more stuff generated by AI than by humans,” he added. “I’m sure many of you [have had moments] where you’re like, ‘Am I interacting with an AI or a person, or how much of each, and how do I know?”

World (formerly Worldcoin) distinguishes itself from many of its ID verification peers by offering the ability to verify that a real, living human is using a digital service while still protecting that person’s anonymity. There is some complex cryptographic alchemy behind this (something called “zero-knowledge proof-based authentication”). The upshot: The company is creating what it calls “proof of human” tools, which are mechanisms that can verify human activity in a world rife with AI agents and bots.

Its chief tool for verification is a spherical digital reader called the Orb that scans a user’s eyes, converting their iris into a unique and anonymous cryptographic identifier (known as a verified World ID). This can then be used to access World’s services, although users can also access World’s app without one.

Altman kept his remarks brief on Friday (TFH’s co-founder and CEO, Alex Blania, was absent due to a last-minute hand surgery, Altman said). He then turned much of the presentation over to World’s chief product officer, Tiago Sada, and his team.

Sada explained that World was launching the newest version of its app (the last version was launched at an event in December), along with a plethora of new integrations for its technology.

World has been preparing, for some time, to deploy a verification service for dating apps — most notably, Tinder. Last year, Tinder launched a World ID pilot program in Japan. That pilot was apparently a success because World announced that Tinder would be launching its verification integration in global markets —including the U.S. The program integrates a World ID emblem into the profiles of users who have gone through its verification processes, thus authenticating them as a real person.

Image Credits:World

World is also courting the entertainment industry by launching a new feature called Concert Kit, where musical artists can reserve a certain number of concert tickets for World ID-verified humans. This is designed to ensure that fans are safe from scalpers who often use automated ticket-buying bots to scarf up seats. Concert Kit is compatible with major ticketing systems, including Ticketmaster and Eventbrite, and the company is promoting it via partnerships with 30 Seconds to Mars and Bruno Mars — both of whom plan to use it for their upcoming tours.

The event was full of many other announcements, including some aimed at businesses. A Zoom/World ID verification integration seeks to battle a supposed deepfake threat to business calls, and a Docusign partnership is designed to ensure signatures come from authentic users.







The company is also working on a number of features in anticipation of the Wild West of the agentic web, including one called “agent delegation,” in which a person can delegate their World ID to an agent to carry out online activities on their behalf. A partnership with authentication firm Okta has also created a system (currently in beta) that verifies that an agent is acting on behalf of a human. The system is set up so that a World ID can be tied to a specific agent and then, when the agent goes out into the web to operate on that person’s behalf, websites will know a verified person is behind the behavior, said Okta’s chief product officer, Gareth Davies, at the event.

So far, it’s been difficult for World to scale, due largely to the verification process itself. For much of the company’s history, to get its gold standard, you had to travel to one of its offices and have your eyeballs scanned by an Orb — a fairly inconvenient (not to mention weird) experience.

Image Credits:World

However, World has continually made moves to increase the ease and incentive structure for verification. In the past, it offered its crypto asset, Worldcoin, to some members who signed up and has distributed its Orbs into big retail chains so that users can verify themselves while they’re out shopping or getting a coffee. Now the company is announcing that it is significantly expanding its Orb saturation in New York, Los Angeles, and San Francisco. The company also promoted a service where interested users could have World bring an Orb to their location for remote verification.

In a conversation with TechCrunch, Sada also shared that World has attempted to solve the scaling problem by creating different tiers of verification. The highest tier is Orb verification, but below that, World has previously offered a mid-level tier, which uses an anonymized scan of an official government ID via the card’s NFC chip. 

The company also introduced a low-level tier, or what Sada called “low friction”— meaning low effort, I guess, but also “low security” — which involves merely taking a selfie.

Selfie Check, which Sada’s team presented during the event, is designed to maintain user privacy.

“Selfie is private by design,” said Daniel Shorr, one of TFH’s executives, during the presentation. “That means that we maximize the local processing that’s happening on your device, on your phone, which means that your images are yours.”

Selfie verification obviously isn’t new, and fraudsters have long managed to spoof it. “Obviously, we do our best, and it’s like one of the best systems that you’ll see for this. But it has limits,” Sada told TechCrunch. Developers looking to integrate World’s services can choose from the three different verification tiers depending on the level of security that’s important to them, he noted.








#Sam #Altmans #project #World #scale #human #verification #empire #stop #Tinder #TechCrunchDocuSign,sam altman,Tinder,World,Worldcoin,zoom

verification project World celebrated its next evolution and rapid expansion of its ambitions.  And it’s starting with Tinder.

Tools for Humanity (TFH), the company behind the World project, announced Friday plans to integrate its verification tech into dating apps, event and concert ticketing systems, business organizations, email, and other arenas of public life.

“The world is getting close to very powerful AI, and this is doing a lot of wonderful things,” said Altman, speaking before a packed crowd at The Midway. “We are also heading to a world now where there’s going to be more stuff generated by AI than by humans,” he added. “I’m sure many of you [have had moments] where you’re like, ‘Am I interacting with an AI or a person, or how much of each, and how do I know?”

World (formerly Worldcoin) distinguishes itself from many of its ID verification peers by offering the ability to verify that a real, living human is using a digital service while still protecting that person’s anonymity. There is some complex cryptographic alchemy behind this (something called “zero-knowledge proof-based authentication”). The upshot: The company is creating what it calls “proof of human” tools, which are mechanisms that can verify human activity in a world rife with AI agents and bots.

Its chief tool for verification is a spherical digital reader called the Orb that scans a user’s eyes, converting their iris into a unique and anonymous cryptographic identifier (known as a verified World ID). This can then be used to access World’s services, although users can also access World’s app without one.

Altman kept his remarks brief on Friday (TFH’s co-founder and CEO, Alex Blania, was absent due to a last-minute hand surgery, Altman said). He then turned much of the presentation over to World’s chief product officer, Tiago Sada, and his team.

Sada explained that World was launching the newest version of its app (the last version was launched at an event in December), along with a plethora of new integrations for its technology.

World has been preparing, for some time, to deploy a verification service for dating apps — most notably, Tinder. Last year, Tinder launched a World ID pilot program in Japan. That pilot was apparently a success because World announced that Tinder would be launching its verification integration in global markets —including the U.S. The program integrates a World ID emblem into the profiles of users who have gone through its verification processes, thus authenticating them as a real person.

Sam Altman’s project World looks to scale its human verification empire. First stop: Tinder. | TechCrunch
At a trendy venue near the San Francisco pier, Sam Altman’s verification project World celebrated its next evolution and rapid expansion of its ambitions.  And it’s starting with Tinder.

Tools for Humanity (TFH), the company behind the World project, announced Friday plans to integrate its verification tech into dating apps, event and concert ticketing systems, business organizations, email, and other arenas of public life.







“The world is getting close to very powerful AI, and this is doing a lot of wonderful things,” said Altman, speaking before a packed crowd at The Midway. “We are also heading to a world now where there’s going to be more stuff generated by AI than by humans,” he added. “I’m sure many of you [have had moments] where you’re like, ‘Am I interacting with an AI or a person, or how much of each, and how do I know?”

World (formerly Worldcoin) distinguishes itself from many of its ID verification peers by offering the ability to verify that a real, living human is using a digital service while still protecting that person’s anonymity. There is some complex cryptographic alchemy behind this (something called “zero-knowledge proof-based authentication”). The upshot: The company is creating what it calls “proof of human” tools, which are mechanisms that can verify human activity in a world rife with AI agents and bots.

Its chief tool for verification is a spherical digital reader called the Orb that scans a user’s eyes, converting their iris into a unique and anonymous cryptographic identifier (known as a verified World ID). This can then be used to access World’s services, although users can also access World’s app without one.

Altman kept his remarks brief on Friday (TFH’s co-founder and CEO, Alex Blania, was absent due to a last-minute hand surgery, Altman said). He then turned much of the presentation over to World’s chief product officer, Tiago Sada, and his team.

Sada explained that World was launching the newest version of its app (the last version was launched at an event in December), along with a plethora of new integrations for its technology.

World has been preparing, for some time, to deploy a verification service for dating apps — most notably, Tinder. Last year, Tinder launched a World ID pilot program in Japan. That pilot was apparently a success because World announced that Tinder would be launching its verification integration in global markets —including the U.S. The program integrates a World ID emblem into the profiles of users who have gone through its verification processes, thus authenticating them as a real person.

Image Credits:World

World is also courting the entertainment industry by launching a new feature called Concert Kit, where musical artists can reserve a certain number of concert tickets for World ID-verified humans. This is designed to ensure that fans are safe from scalpers who often use automated ticket-buying bots to scarf up seats. Concert Kit is compatible with major ticketing systems, including Ticketmaster and Eventbrite, and the company is promoting it via partnerships with 30 Seconds to Mars and Bruno Mars — both of whom plan to use it for their upcoming tours.

The event was full of many other announcements, including some aimed at businesses. A Zoom/World ID verification integration seeks to battle a supposed deepfake threat to business calls, and a Docusign partnership is designed to ensure signatures come from authentic users.







The company is also working on a number of features in anticipation of the Wild West of the agentic web, including one called “agent delegation,” in which a person can delegate their World ID to an agent to carry out online activities on their behalf. A partnership with authentication firm Okta has also created a system (currently in beta) that verifies that an agent is acting on behalf of a human. The system is set up so that a World ID can be tied to a specific agent and then, when the agent goes out into the web to operate on that person’s behalf, websites will know a verified person is behind the behavior, said Okta’s chief product officer, Gareth Davies, at the event.

So far, it’s been difficult for World to scale, due largely to the verification process itself. For much of the company’s history, to get its gold standard, you had to travel to one of its offices and have your eyeballs scanned by an Orb — a fairly inconvenient (not to mention weird) experience.

Image Credits:World

However, World has continually made moves to increase the ease and incentive structure for verification. In the past, it offered its crypto asset, Worldcoin, to some members who signed up and has distributed its Orbs into big retail chains so that users can verify themselves while they’re out shopping or getting a coffee. Now the company is announcing that it is significantly expanding its Orb saturation in New York, Los Angeles, and San Francisco. The company also promoted a service where interested users could have World bring an Orb to their location for remote verification.

In a conversation with TechCrunch, Sada also shared that World has attempted to solve the scaling problem by creating different tiers of verification. The highest tier is Orb verification, but below that, World has previously offered a mid-level tier, which uses an anonymized scan of an official government ID via the card’s NFC chip. 

The company also introduced a low-level tier, or what Sada called “low friction”— meaning low effort, I guess, but also “low security” — which involves merely taking a selfie.

Selfie Check, which Sada’s team presented during the event, is designed to maintain user privacy.

“Selfie is private by design,” said Daniel Shorr, one of TFH’s executives, during the presentation. “That means that we maximize the local processing that’s happening on your device, on your phone, which means that your images are yours.”

Selfie verification obviously isn’t new, and fraudsters have long managed to spoof it. “Obviously, we do our best, and it’s like one of the best systems that you’ll see for this. But it has limits,” Sada told TechCrunch. Developers looking to integrate World’s services can choose from the three different verification tiers depending on the level of security that’s important to them, he noted.








#Sam #Altmans #project #World #scale #human #verification #empire #stop #Tinder #TechCrunchDocuSign,sam altman,Tinder,World,Worldcoin,zoom
Image Credits:World

World is also courting the entertainment industry by launching a new feature called Concert Kit, where musical artists can reserve a certain number of concert tickets for World ID-verified humans. This is designed to ensure that fans are safe from scalpers who often use automated ticket-buying bots to scarf up seats. Concert Kit is compatible with major ticketing systems, including Ticketmaster and Eventbrite, and the company is promoting it via partnerships with 30 Seconds to Mars and Bruno Mars — both of whom plan to use it for their upcoming tours.

The event was full of many other announcements, including some aimed at businesses. A Zoom/World ID verification integration seeks to battle a supposed deepfake threat to business calls, and a Docusign partnership is designed to ensure signatures come from authentic users.

The company is also working on a number of features in anticipation of the Wild West of the agentic web, including one called “agent delegation,” in which a person can delegate their World ID to an agent to carry out online activities on their behalf. A partnership with authentication firm Okta has also created a system (currently in beta) that verifies that an agent is acting on behalf of a human. The system is set up so that a World ID can be tied to a specific agent and then, when the agent goes out into the web to operate on that person’s behalf, websites will know a verified person is behind the behavior, said Okta’s chief product officer, Gareth Davies, at the event.

So far, it’s been difficult for World to scale, due largely to the verification process itself. For much of the company’s history, to get its gold standard, you had to travel to one of its offices and have your eyeballs scanned by an Orb — a fairly inconvenient (not to mention weird) experience.

Image Credits:World

However, World has continually made moves to increase the ease and incentive structure for verification. In the past, it offered its crypto asset, Worldcoin, to some members who signed up and has distributed its Orbs into big retail chains so that users can verify themselves while they’re out shopping or getting a coffee. Now the company is announcing that it is significantly expanding its Orb saturation in New York, Los Angeles, and San Francisco. The company also promoted a service where interested users could have World bring an Orb to their location for remote verification.

In a conversation with TechCrunch, Sada also shared that World has attempted to solve the scaling problem by creating different tiers of verification. The highest tier is Orb verification, but below that, World has previously offered a mid-level tier, which uses an anonymized scan of an official government ID via the card’s NFC chip.

The company also introduced a low-level tier, or what Sada called “low friction”— meaning low effort, I guess, but also “low security” — which involves merely taking a selfie.

Selfie Check, which Sada’s team presented during the event, is designed to maintain user privacy.

“Selfie is private by design,” said Daniel Shorr, one of TFH’s executives, during the presentation. “That means that we maximize the local processing that’s happening on your device, on your phone, which means that your images are yours.”

Selfie verification obviously isn’t new, and fraudsters have long managed to spoof it. “Obviously, we do our best, and it’s like one of the best systems that you’ll see for this. But it has limits,” Sada told TechCrunch. Developers looking to integrate World’s services can choose from the three different verification tiers depending on the level of security that’s important to them, he noted.

#Sam #Altmans #project #World #scale #human #verification #empire #stop #Tinder #TechCrunchDocuSign,sam altman,Tinder,World,Worldcoin,zoom">Sam Altman’s project World looks to scale its human verification empire. First stop: Tinder. | TechCrunch

At a trendy venue near the San Francisco pier, Sam Altman’s verification project World celebrated its next evolution and rapid expansion of its ambitions.  And it’s starting with Tinder.

Tools for Humanity (TFH), the company behind the World project, announced Friday plans to integrate its verification tech into dating apps, event and concert ticketing systems, business organizations, email, and other arenas of public life.

“The world is getting close to very powerful AI, and this is doing a lot of wonderful things,” said Altman, speaking before a packed crowd at The Midway. “We are also heading to a world now where there’s going to be more stuff generated by AI than by humans,” he added. “I’m sure many of you [have had moments] where you’re like, ‘Am I interacting with an AI or a person, or how much of each, and how do I know?”

World (formerly Worldcoin) distinguishes itself from many of its ID verification peers by offering the ability to verify that a real, living human is using a digital service while still protecting that person’s anonymity. There is some complex cryptographic alchemy behind this (something called “zero-knowledge proof-based authentication”). The upshot: The company is creating what it calls “proof of human” tools, which are mechanisms that can verify human activity in a world rife with AI agents and bots.

Its chief tool for verification is a spherical digital reader called the Orb that scans a user’s eyes, converting their iris into a unique and anonymous cryptographic identifier (known as a verified World ID). This can then be used to access World’s services, although users can also access World’s app without one.

Altman kept his remarks brief on Friday (TFH’s co-founder and CEO, Alex Blania, was absent due to a last-minute hand surgery, Altman said). He then turned much of the presentation over to World’s chief product officer, Tiago Sada, and his team.

Sada explained that World was launching the newest version of its app (the last version was launched at an event in December), along with a plethora of new integrations for its technology.

World has been preparing, for some time, to deploy a verification service for dating apps — most notably, Tinder. Last year, Tinder launched a World ID pilot program in Japan. That pilot was apparently a success because World announced that Tinder would be launching its verification integration in global markets —including the U.S. The program integrates a World ID emblem into the profiles of users who have gone through its verification processes, thus authenticating them as a real person.

Sam Altman’s project World looks to scale its human verification empire. First stop: Tinder. | TechCrunch
At a trendy venue near the San Francisco pier, Sam Altman’s verification project World celebrated its next evolution and rapid expansion of its ambitions.  And it’s starting with Tinder.

Tools for Humanity (TFH), the company behind the World project, announced Friday plans to integrate its verification tech into dating apps, event and concert ticketing systems, business organizations, email, and other arenas of public life.







“The world is getting close to very powerful AI, and this is doing a lot of wonderful things,” said Altman, speaking before a packed crowd at The Midway. “We are also heading to a world now where there’s going to be more stuff generated by AI than by humans,” he added. “I’m sure many of you [have had moments] where you’re like, ‘Am I interacting with an AI or a person, or how much of each, and how do I know?”

World (formerly Worldcoin) distinguishes itself from many of its ID verification peers by offering the ability to verify that a real, living human is using a digital service while still protecting that person’s anonymity. There is some complex cryptographic alchemy behind this (something called “zero-knowledge proof-based authentication”). The upshot: The company is creating what it calls “proof of human” tools, which are mechanisms that can verify human activity in a world rife with AI agents and bots.

Its chief tool for verification is a spherical digital reader called the Orb that scans a user’s eyes, converting their iris into a unique and anonymous cryptographic identifier (known as a verified World ID). This can then be used to access World’s services, although users can also access World’s app without one.

Altman kept his remarks brief on Friday (TFH’s co-founder and CEO, Alex Blania, was absent due to a last-minute hand surgery, Altman said). He then turned much of the presentation over to World’s chief product officer, Tiago Sada, and his team.

Sada explained that World was launching the newest version of its app (the last version was launched at an event in December), along with a plethora of new integrations for its technology.

World has been preparing, for some time, to deploy a verification service for dating apps — most notably, Tinder. Last year, Tinder launched a World ID pilot program in Japan. That pilot was apparently a success because World announced that Tinder would be launching its verification integration in global markets —including the U.S. The program integrates a World ID emblem into the profiles of users who have gone through its verification processes, thus authenticating them as a real person.

Image Credits:World

World is also courting the entertainment industry by launching a new feature called Concert Kit, where musical artists can reserve a certain number of concert tickets for World ID-verified humans. This is designed to ensure that fans are safe from scalpers who often use automated ticket-buying bots to scarf up seats. Concert Kit is compatible with major ticketing systems, including Ticketmaster and Eventbrite, and the company is promoting it via partnerships with 30 Seconds to Mars and Bruno Mars — both of whom plan to use it for their upcoming tours.

The event was full of many other announcements, including some aimed at businesses. A Zoom/World ID verification integration seeks to battle a supposed deepfake threat to business calls, and a Docusign partnership is designed to ensure signatures come from authentic users.







The company is also working on a number of features in anticipation of the Wild West of the agentic web, including one called “agent delegation,” in which a person can delegate their World ID to an agent to carry out online activities on their behalf. A partnership with authentication firm Okta has also created a system (currently in beta) that verifies that an agent is acting on behalf of a human. The system is set up so that a World ID can be tied to a specific agent and then, when the agent goes out into the web to operate on that person’s behalf, websites will know a verified person is behind the behavior, said Okta’s chief product officer, Gareth Davies, at the event.

So far, it’s been difficult for World to scale, due largely to the verification process itself. For much of the company’s history, to get its gold standard, you had to travel to one of its offices and have your eyeballs scanned by an Orb — a fairly inconvenient (not to mention weird) experience.

Image Credits:World

However, World has continually made moves to increase the ease and incentive structure for verification. In the past, it offered its crypto asset, Worldcoin, to some members who signed up and has distributed its Orbs into big retail chains so that users can verify themselves while they’re out shopping or getting a coffee. Now the company is announcing that it is significantly expanding its Orb saturation in New York, Los Angeles, and San Francisco. The company also promoted a service where interested users could have World bring an Orb to their location for remote verification.

In a conversation with TechCrunch, Sada also shared that World has attempted to solve the scaling problem by creating different tiers of verification. The highest tier is Orb verification, but below that, World has previously offered a mid-level tier, which uses an anonymized scan of an official government ID via the card’s NFC chip. 

The company also introduced a low-level tier, or what Sada called “low friction”— meaning low effort, I guess, but also “low security” — which involves merely taking a selfie.

Selfie Check, which Sada’s team presented during the event, is designed to maintain user privacy.

“Selfie is private by design,” said Daniel Shorr, one of TFH’s executives, during the presentation. “That means that we maximize the local processing that’s happening on your device, on your phone, which means that your images are yours.”

Selfie verification obviously isn’t new, and fraudsters have long managed to spoof it. “Obviously, we do our best, and it’s like one of the best systems that you’ll see for this. But it has limits,” Sada told TechCrunch. Developers looking to integrate World’s services can choose from the three different verification tiers depending on the level of security that’s important to them, he noted.








#Sam #Altmans #project #World #scale #human #verification #empire #stop #Tinder #TechCrunchDocuSign,sam altman,Tinder,World,Worldcoin,zoom
Image Credits:World

World is also courting the entertainment industry by launching a new feature called Concert Kit, where musical artists can reserve a certain number of concert tickets for World ID-verified humans. This is designed to ensure that fans are safe from scalpers who often use automated ticket-buying bots to scarf up seats. Concert Kit is compatible with major ticketing systems, including Ticketmaster and Eventbrite, and the company is promoting it via partnerships with 30 Seconds to Mars and Bruno Mars — both of whom plan to use it for their upcoming tours.

The event was full of many other announcements, including some aimed at businesses. A Zoom/World ID verification integration seeks to battle a supposed deepfake threat to business calls, and a Docusign partnership is designed to ensure signatures come from authentic users.

The company is also working on a number of features in anticipation of the Wild West of the agentic web, including one called “agent delegation,” in which a person can delegate their World ID to an agent to carry out online activities on their behalf. A partnership with authentication firm Okta has also created a system (currently in beta) that verifies that an agent is acting on behalf of a human. The system is set up so that a World ID can be tied to a specific agent and then, when the agent goes out into the web to operate on that person’s behalf, websites will know a verified person is behind the behavior, said Okta’s chief product officer, Gareth Davies, at the event.

So far, it’s been difficult for World to scale, due largely to the verification process itself. For much of the company’s history, to get its gold standard, you had to travel to one of its offices and have your eyeballs scanned by an Orb — a fairly inconvenient (not to mention weird) experience.

Image Credits:World

However, World has continually made moves to increase the ease and incentive structure for verification. In the past, it offered its crypto asset, Worldcoin, to some members who signed up and has distributed its Orbs into big retail chains so that users can verify themselves while they’re out shopping or getting a coffee. Now the company is announcing that it is significantly expanding its Orb saturation in New York, Los Angeles, and San Francisco. The company also promoted a service where interested users could have World bring an Orb to their location for remote verification.

In a conversation with TechCrunch, Sada also shared that World has attempted to solve the scaling problem by creating different tiers of verification. The highest tier is Orb verification, but below that, World has previously offered a mid-level tier, which uses an anonymized scan of an official government ID via the card’s NFC chip.

The company also introduced a low-level tier, or what Sada called “low friction”— meaning low effort, I guess, but also “low security” — which involves merely taking a selfie.

Selfie Check, which Sada’s team presented during the event, is designed to maintain user privacy.

“Selfie is private by design,” said Daniel Shorr, one of TFH’s executives, during the presentation. “That means that we maximize the local processing that’s happening on your device, on your phone, which means that your images are yours.”

Selfie verification obviously isn’t new, and fraudsters have long managed to spoof it. “Obviously, we do our best, and it’s like one of the best systems that you’ll see for this. But it has limits,” Sada told TechCrunch. Developers looking to integrate World’s services can choose from the three different verification tiers depending on the level of security that’s important to them, he noted.

#Sam #Altmans #project #World #scale #human #verification #empire #stop #Tinder #TechCrunchDocuSign,sam altman,Tinder,World,Worldcoin,zoom

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