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I Tested the Best Hair Dryer for 9 Months—It’s Still My Favorite

I Tested the Best Hair Dryer for 9 Months—It’s Still My Favorite

Compare Top 7 Hair Dryers

More Hair Dryers to Consider

Photograph: Amazon; Getty Images

Hot Tools Pro Artist Quietair for $135: The Hot Tools Pro Artist Quietair is certified by Quiet Mark, an independent organization that assesses how much noise pollution household products produce. While the price is technically $120, it’s almost always discounted to around $60 on Amazon, so you don’t have to splurge. The reduction of sound isn’t a reduction of capability. The high-speed setting will blow the dryer right off your counter if you set it down. It has three heat settings and two speed settings, plus a cool shot button.

Hairitage Comin’ Hot Dryer for $40: Hairitage’s Comin’ in Hot Hair Dryer is compact at 1.6 pounds and costs just $40. The basics are covered: two speeds, three heat settings, and a cool shot button. It only comes with an air concentrator nozzle, but you can purchase a separate diffuser for curls and a comb attachment. The add-ons are frequently out of stock, though, sometimes for months at a time.

Panasonic Nanoe Hair Dryer for $135: This dryer comes with a concentrator nozzle and diffuser attachment in addition to its removable oscillating head that mimics the back-and-forth motion you make with your hand. There are three heat settings and two speed settings, which is the minimum standard. Panasonic also claims the dryer uses electrostatic shock to disperse water molecules into tinier nano-sized particles, which might reduce hair damage. Former WIRED reviewer Medea Giordano tested the compact version for $100, which she says makes for a great travel hair dryer.

Gama iQ2 Perfetto for $330: The iQ2 includes an auto-clean function to automatically turn off should it overheat (it did not do this in testing, thankfully). There’s a setting lock so you can dry your hair without accidentally changing the speed or heat. Plus, it comes with a silicone thermal mat that puts the dryer into standby mode when you place it down, turning it back on when you pick it up. This is helpful if you’re sectioning off strands and frequently have to put the dryer down. But it’s expensive, and the microperforated magnetic mesh filter cover tends to fall off.

Frequently Asked Questions

Is an Ionic Hair Dryer Better Than a Ceramic One?

Ionic hair dryers release ions that break down water molecules, which expedites drying time and reduces frizz. They’re suitable for all hair types, but they’re especially better for thick and/or curly hair. Ceramic dryers are meant to distribute heat evenly, which is supposed to reduce heat damage. Again, suitable for all hair types, but especially those with fine hair.

What Features Should I Look for in a High-Quality Hair Dryer?

Wattage: The power of a dryer is mainly dictated by its wattage, typically ranging from 800 to 2,000 watts. Higher wattage means faster drying times and more heat, but it can also mean a heavier dryer and higher energy consumption.

Weight: A lightweight dryer can make a big difference, especially if you’re styling your hair daily. It reduces hand strain and provides better maneuverability, making the drying process more comfortable.

Heat and speed settings: These settings determine both the temperature and airflow of your dryer. More adjustable options allow you to personalize your experience and exercise greater control over your hair. I find a cool shot button or setting a must for locking in my hairdo because I rarely use hairspray.

Attachments: Choose one that comes with useful attachments, such as concentrator nozzles or diffusers, depending on your hair type and texture.

How to Fix Heat-Damaged Hair?

Disclaimer: You may need to speak to a hairstylist, especially if your hair was chemically treated.

A hair mask or deep-conditioning treatment may be the first step to restore your hair’s natural proteins and seal in moisture. Your hairstylist may also recommend a haircut to trim the broken ends.

Finally, protect your hair from further damage. Use a heat protectant spray before blow-drying. The Bumble and Bumble Hairdresser’s Invisible Oil Heat/UV Protective Primer is our favorite, but we also love the R+Co Hot Spell Thermotech Blow Out Balm for curly or thick hair. For more recommendations, check out our guide to the Best Heat Protectant Sprays. Get a quality hair towel to avoid frizz and breakage. A regular body towel is too rough on hair, especially fragile curls. A plain old cotton T-shirt works great for drying, and you likely have one in your closet that you no longer wear. You’ll find specific hair towels anywhere you shop for hair products, but former WIRED reviewer Medea Giordano recommends TO112’s Bamboo Wrap ($39).

We test on a variety of hair types, lengths, and textures. This includes but isn’t limited to fine, straight, thick, curly, and color-treated hair. Our testers live in different climates—sticky cities like New York, temperature swings in Chicago, wet conditions in Portland—so we’re also able to evaluate how these hair dryers handle frizz, static, and shine.

We assess weight, cord length, and dual-voltage compatibility for frequent travelers. Each model is timed on freshly washed hair, evaluated for drying time, heat output, and airflow strength. We also test attachments and accessories for ease of use, durability, and styling results.

Lastly, we conduct long-term testing, using each dryer for months to check for motor wear, filter maintenance, and any overall performance loss.

What Are We Testing Next?

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The future of Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley).

“In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming.

“As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds">‘Strange New Worlds’ Season 4 Trailer Teases the Journey to the Beginning of ‘Star Trek’
                The future of Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley). [embed]https://www.youtube.com/watch?v=85nfSzEho68[/embed] “In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming. “As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

 Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

 Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.  Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.      #Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds

Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley).

“In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming.

“As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds">‘Strange New Worlds’ Season 4 Trailer Teases the Journey to the Beginning of ‘Star Trek’‘Strange New Worlds’ Season 4 Trailer Teases the Journey to the Beginning of ‘Star Trek’
                The future of Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley). [embed]https://www.youtube.com/watch?v=85nfSzEho68[/embed] “In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming. “As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

 Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

 Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.  Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.      #Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds

The future of Star Trek on TV isn’t terribly optimistic, but the new season of Strange New Worlds—its fourth, ahead of a shortened fifth and final outing—looks stuffed full of excitement and wonder. Paramount just shared the latest trailer ahead of the show’s return in July, featuring a meaningful chat between future dynamic duo Spock (Ethan Peck) and Captain Kirk (Paul Wesley).

“In season four of the Paramount+ Original Series, the crew of the U.S.S. Enterprise—led by Captain Christopher Pike—embark on a series of thrilling and emotional adventures across the stars,” reads the official synopsis, which makes no mention of the puppet episode we know full well is coming.

“As they journey to strange new worlds, they will battle inner demons and external threats, encounter colorful new characters, reunite with familiar faces, and confront terrifying aliens. Through it all, they strive to embrace a bright, hopeful future.”

Strange New Worlds season four stars Anson Mount (Pike), Rebecca Romijn (Una Chin-Riley/Number One), Ethan Peck (Spock), Jess Bush (Christine Chapel), Christina Chong (La’an Noonien-Singh), Celia Rose Gooding (Uhura), Melissa Navia (Erica Ortega), Babs Olusanmokun (Dr. M’Benga), and Martin Quinn (Scotty); Carol Kane (Pelia) and Paul Wesley (Kirk) guest star.

Star Trek: Strange New Worlds season four begins July 23 on Paramount+. It runs weekly, with new episodes arriving Thursdays through September 24.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Strange #Worlds #Season #Trailer #Teases #Journey #Beginning #Star #TrekStar Trek: Strange New Worlds

A TikTok livestream host waves an iPhone box in front of the camera as around 250 viewers place their bids.

“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at $1. As the timer counts down, the price quickly shoots up, with a bid of over $100 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.

The winner was pissed. “I just paid $147 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about $20. “That’s a scam. Please return my money.”

This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay $55 for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.

This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.

Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.

The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.

WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.

“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.

#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media">TikTok Shoppers Thought They Were Bidding on iPhones. Instead, They Won Teddy BearsA TikTok livestream host waves an iPhone box in front of the camera as around 250 viewers place their bids.“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at . As the timer counts down, the price quickly shoots up, with a bid of over 0 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.The winner was pissed. “I just paid 7 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about . “That’s a scam. Please return my money.”This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay  for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media

iPhone box in front of the camera as around 250 viewers place their bids.

“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at $1. As the timer counts down, the price quickly shoots up, with a bid of over $100 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.

The winner was pissed. “I just paid $147 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about $20. “That’s a scam. Please return my money.”

This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay $55 for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.

This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.

Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.

The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.

WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.

“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.

#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media">TikTok Shoppers Thought They Were Bidding on iPhones. Instead, They Won Teddy Bears

A TikTok livestream host waves an iPhone box in front of the camera as around 250 viewers place their bids.

“This could be yours, chat,” the host says. “Wake it up.” The host’s face is hidden from view, with just their hands visible in front of stacks of iPhone, iPad, and MacBook boxes. The TikTok auction starts at $1. As the timer counts down, the price quickly shoots up, with a bid of over $100 scoring the win. After the bidding closes, a digital prize wheel appears and spins through multiple possible products before landing on what the high bidder just won: a teddy bear.

The winner was pissed. “I just paid $147 for a stuffed animal,” they wrote in the stream’s chatlog. “When I was bidding, you said that I could win that iPhone, and it gave me a BB3 Zodiac,” they said, referring to the Labubu-style plushie that retails for about $20. “That’s a scam. Please return my money.”

This person was not alone in their frustration. Multiple viewers of the stream were outraged when they placed high bids hoping to score Apple devices, only to learn their reward was the chance to spin a digital prize wheel that landed on something cheap. “Man, hell no. This is false advertising. Why would I pay $55 for a damn charger?” wrote another angry bidder. “Calling my bank now.” The demand for refunds was a common refrain.

This is all part of TikTok’s feature, called a “Surprise Set,” where auction hosts create buckets of up to 500 products and whoever bids the most walks away with a random pick from the available prizes. These streams often include a few big ticket items, like iPhones and iPads, to lure viewers in. The rest of the items are less desirable, like charging cords and pencil cases. This feature was added late last year to the platform and remains an invitation-only feature for sellers on TikTok.

Many of the streaming set-ups for these TikTok “Surprise Sets” look very similar: a pile of expensive products is shown on screen, with different hosts rallying a couple hundred concurrent viewers to bid higher and higher amounts. If a viewer taps on a small button in the lower left corner of the screen, they can see the live probability of winning each item as well as the full list of what items are still available.

The popularity of “Surprise Sets” on TikTok are emblematic of how gambling-like interactions currently dominate the experience of going online, where prediction markets and sports betting reign. People can even wager on the outcome of reality TV shows.

WIRED reached out to TikTok for comment on Wednesday of last week to share examples of frustrated viewers who felt scammed. One day later on Thursday, TikTok rolled out a change to its livestream policies and what hosts are allowed to do for “Surprise Sets.” (It’s a policy update that TikTok claims was already in the works.) Hosts are no longer allowed to include iPhones, iPads, televisions, diamonds, gift cards, or precious metals as part of the prizes available for viewers to win during surprise auctions. Following this rule change, hosts seem to be following the new guidelines, with no iPhones appearing in livestream “Surprise Sets” seen by WIRED.

“TikTok Shop requires all sellers, including those running Surprise Sets, to accurately present what is being offered. We will take enforcement action on violations of our policies, including removing products and suspending accounts,” TikTok spokesperson Ben Rathe said in a statement to WIRED. If a buyer feels like they were misled, they can reach out to TikTok’s customer support to review the purchase.

#TikTok #Shoppers #Thought #Bidding #iPhones #Won #Teddy #Bearstiktok,gambling,livestreaming,social media

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