If you thought Apple’s $19 polishing cloth was ridiculous, wait until you hear about Apple’s newest product: the limited edition iPhone Pocket is a cloth sling for your phone, which retails for $149.95 in the short size, and $229.95 in the long, crossbody size.
The item itself seems like it could be ragebait. Apple’s website says that it is inspired by the concept of “a piece of cloth,” in which just one piece of fabric comprises the entire design.
But the iPhone Pocket actually makes a lot of sense in the context of the fashion world — I’d buy a small, bright yellow sock pocket to tie to my azalea pink Telfar bag if the price did not horrify me. But admittedly, I am probably not in the income bracket that a three-figure sock targets.
If you’re at all familiar with Issey Miyake, the Japanese label behind the iPhone Pocket, then this design should sound familiar. Miyake, the late, revered designer, pioneered the APOC (“a piece of cloth”) concept in 1997, which showcased his innovative, tech-forward approach to fashion while also reducing waste.
“Featuring a ribbed mesh structure with the qualities of the original pleats by Issey Miyake, iPhone Pocket is a beautiful way to wear and carry iPhone,” Apple says. “When stretched, the open textile subtly reveals its contents and allows you to peek at your iPhone display.”
It’s no wonder that Miyake’s quiet genius caught the attention of Steve Jobs, another businessman known for his creativity. The two became friends, and in the 90s, Jobs asked Miyake to design a uniform for Apple employees, like those he saw at Sony in Japan. Jobs’ team balked at the prospect of dressing the same every day, but Jobs still liked the idea — so he and Miyake worked together to create his own personal uniform.
Yes, Issey Miyake, the label behind Steve Jobs’ iconic black mockneck shirt, is also responsible for the iPhone Pocket. (But Miyake himself was not involved in the design of the Pocket, since he passed away in 2022). While the Miyake label and Apple have never actually worked together, their collaboration feels like it’s been a long time coming, since it was Miyake who cultivated the Jobs aesthetic, which came to symbolize the sleek elegance of Apple under his purview.
In its long, crossbody size — which comes in just three colors — the iPhone Pocket is building on the existing trend of crossbody phone accessories. Apple even released its own $59 crossbody strap this year, which we found to be well-made, though a bit finicky for regular use. (Some photographers, however, claim that it’s the perfect camera strap).
But in the short size — which we expect will be more popular, given its lower price and wide color range — Apple could be riffing on Labubu. Hear me out.
Like the iPhone Pocket, the popularity of Labubu seems frivolous and incomprehensible in a way that only made them more interesting to those who bought them. While a single “blind box” Labubu costs around $30, some rare variations of the monster plush keychains could cost up to $10,000 at the height of the craze. But the more obvious comparison between the Labubu and the short iPhone Pocket is that they are accessories for your accessories. (Perhaps this is downstream of yet another befuddling trend: accessorizing your Stanley Cup).
With Tap to Pay technology, or literal wallets that attach to your phone, you can leave the house with just your phone and navigate the world just fine. (Bonus points if your door unlocks by inputting a code — no keys!). It’s no wonder that more bags are being designed for phones themselves. Think about how popular those miniature Trader Joe’s bags were, or how the small crossbody Telfar remains an “it” bag. Brands like Free People, Baggu, Lululemon, and even IKEA are selling keychains that are just tiny versions of their existing bags. It’s not that much of a stretch to say that a sock could be next.
Will the iPhone Pocket become the Labubu of 2026? I wouldn’t bet on it. But if it does catch on as a holiday gift this season, I’ll still say I told you so.
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![The Animation Industry Still Hopes for Hollywood’s Full Respect
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood. A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’” While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs. Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2](https://i1.wp.com/gizmodo.com/app/uploads/2026/05/Super-Mario-Galaxy-flying-1280x853.jpg?ssl=1 "The Animation Industry Still Hopes for Hollywood’s Full Respect
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood. A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’” While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs. Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2")
![The Animation Industry Still Hopes for Hollywood’s Full Respect
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood. A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over $1 billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’” While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs. Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2](https://gizmodo.com/app/uploads/2026/05/Super-Mario-Galaxy-flying-1280x853.jpg "The Animation Industry Still Hopes for Hollywood’s Full Respect
Years after Guillermo del Toro declared “animation is cinema” at the Oscars, the industry remains a redheaded stepchild of Hollywood. A recent Variety report with several professionals in the industry discuss how animation’s perceived in the west. At the same time it’s viewed as a “babysitter” medium mainly meant for entertaining kids, it’s been a reliable moneymaker for decades. The Super Mario Galaxy Movie is currently 2026’s only movie to make over $1 billion, while Inside Out 2 and Zootopia 2 have been big hits for Disney. But as one animator told the outlet, the success has also been “frustrating” to see: a studio will brag about an animated film’s financial and awards success, then “turn to people who’ve worked here forever and say, ‘We don’t need you anymore.’” While Pixar president Jim Morris rightfully noted animation’s “propping up a lot of studios right now,” chief creative officer Pete Docter had a different view. He said animation can’t not be considered “films for kids” when most of said films are “funny, goofy, [and] a little bit like babysitter material. We could step our game up [as an industry].” However, Docter doesn’t expound on what “stepping up” would entail, and it’s worth acknowledging Pixar’s backtracking on more specific themes and perspectives in recent years—and his views on such walk backs. Alternatively, Laika’s solution is making people see their movies as simply movies. Chief marketing officer David Burke told Variety the Wildwood studio doesn’t actively sell their films as animated, instead trusting “[our] audience to find our movies, irrespective of the medium. They defy categorization.” Granted, this may also be due to the studio having a number of live-action projects in development, but Burke’s general point stands: to avoid stigma, animated movies can (and should) be promoted like they’re just regular movies.
For those interested in animation, a true sign of the medium’s respect would be if an animated movie won “Best Feature” at the Oscars. That’s a tall order, and an idea professionals are split on. Morris wants animation employees to be eligible come Oscar voting time, while Jorge Gutiérrez believes live-action movies have a natural edge and “too many Academy members” automatically treat animated fare as something to endure.
You can read the full story here for more insight on what Hollywood’s animation arm is thinking. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Animation #Industry #Hopes #Hollywoods #Full #RespectAnimation,disney,Pixar,The Super Mario Galaxy Movie,Zootopia 2")
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