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Kindle Paperwhite Signature Edition 12th generation review: It isn’t worth 0

Kindle Paperwhite Signature Edition 12th generation review: It isn’t worth $200

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Kindle users might be the most passionate sect of BookTok, coming up with hacks to maximize the device’s potential, through page turners or Stuff Your Kindle Day events. And we get it, they’re the best e-readers out there. In 2024, Amazon released a new line-up of Kindles that improved upon the previous generation, which we already loved.

I’ve tested the Kindle Paperwhite, and spoiler alert, I do think it’s a better value than the Signature Edition. However, the SE isn’t without its merits. Let’s get into the Kindle Paperwhite Signature Edition 12th generation, and if you should buy it over the basic Kindle or Kindle Paperwhite.

It has all the perks of the Paperwhite and more

It’s nearly impossible to tell the difference between the Kindle Paperwhite and Paperwhite Signature Edition.
Credit: Samantha Mangino / Mashable

The Kindle Paperwhite and Paperwhite Signature Edition are essentially the same device; the Signature Edition just has the addition of a few special features. You can read all the in-depth details about why we like the Paperwhite in my review, but here’s the TL;DR.

The 2024 Kindle Paperwhite Signature Edition is lightning fast. In comparison to the 2021 edition, the difference is noticeable, with no hesitation when flipping through pages. However, the biggest improvement comes when switching between books in your library, as it zips through tasks.

With a 7-inch screen, the SE got a slight size increase, while the resolution of 300 ppi and maximum brightness of 94 nits remain the same between generations. That being said, the display on this generation looks higher contrast, making it sharper and easier to read. Plus, it remains waterproof, perfect for taking along to the bathtub, beach, or pool.

SEE ALSO:

I’ve read hundreds of free Kindle books with this app. Here’s how.

Not to mention it comes with 32GB of storage. If you’re thinking in terms of phones or tablets, that amount of storage might seem small, but keep in mind that 32GB has the potential to hold up to 32,000 e-books.

You get all of these great features in both the Kindle Paperwhite and Paperwhite Signature Edition, so what makes the SE unique?

The same great battery life as the Kindle Paperwhite

Kindles are unbeatable on one front: battery life. The Kindle Paperwhite and Signature Edition boast the same battery life of up to 12 weeks. The Signature Edition can go months without charging, but it doesn’t have a longer life than the standard Paperwhite. The only battery life bonus you get with the Signature Edition is its wireless charging capabilities.

The Paperwhite Signature Edition has several added features that come with its $40 increase in price. For $199.99, it comes with an ad-free lock screen, 32GB of storage, auto-adjusting brightness, and wireless charging. Plus it comes in metallic versions of the Kindle Paperwhite’s black, jade, and raspberry.

On the left, a Kindle Paperwhite. On the right, a Kindle Paperwhite Signature Edition.

The Kindle Paperwhite Signature Edition offers a more vibrant twist on jade.
Credit: Samantha Mangino / Mashable

No lockscreen ads

Among the added features, the lock screen is the biggest draw. On a standard Kindle, ads pop up on the lock screen, forcing Amazon’s recommendations on you. Not necessarily a dealbreaker, but still plenty annoying. So the Signature Edition does away with the ads, freeing you from the chains of capitalism (sort of). However, this does come with one catch. The ad-free lock screen tends to unlock easily when tossing it into a bag since there’s no ‘swipe to unlock’ mechanism that the ad-enabled devices have. So if you’re going to get the Signature Edition, make sure to get a case with a cover.

Auto-adjusting brightness

In terms of the other features, I didn’t think they were anything to write home about. The auto-adjusting brightness didn’t work consistently, even when I went from reading next to a lamp to turning off the lights; the auto-adjustment didn’t kick in, and I always had to manually turn the brightness down.

Wireless charging

The wireless charging, while nice, didn’t feel like the most necessary addition since you need to charge the device every three months. Plus, with most devices using USB-C these days, I’m never in short supply of chargers.

The Kindle Paperwhite Signature Edition with a Magsafe charger attached to it.

Magsafe chargers even work on the Paperwhite Signature Edition.
Credit: Samantha Mangino / Mashable

32GB of storage — is it necessary?

Now let’s address the 32GB in the room. For an e-reader, that is an exorbitant amount of storage. It’s double the amount of the standard Kindle Paperwhite, and again, 32,000 books’ worth of storage. That is a lot of books. Is that much necessary? In my professional opinion, no, especially when you can remove downloaded books from your device and redownload from the Kindle cloud at any time. So if you think you need all that storage, you probably don’t, and it’s not worth splurging an extra $40 on it.

Differences between the Kindle Paperwhite Signature Edition 12th generation and 11th generation

If you already have the Kindle Paperwhite Signature Edition 11th generation, you may be wondering if it’s worth it to upgrade to the next generation. Short answer: Absolutely not. Unless your 11th-gen Signature Edition has kicked the bucket, the differences between the 11th generation and 12th generation are negligible. Both devices have all the premium features of 32GB of storage, wireless charging, auto-adjusting brightness, and no lockscreen ads.

The main differences between the two devices are faster processing and a slightly larger screen. Having used both devices, the processing speeds are extremely similar, but the 12th generation’s extra speed is admittedly hard to notice. The larger screen size is nice, but it’s only a difference of .2-inches.

All that to say, don’t run to upgrade unless your old device is on its last leg.

Is the Amazon Kindle Paperwhite Signature Edition worth it?

The Kindle Paperwhite Signature Edition sitting on top of a book.

Is 32GB worth the $200 price tag? We’re unconvinced.
Credit: Samantha Mangino / Mashable

For the average user, I don’t think the Signature Edition is a worthy upgrade. The Kindle Paperwhite is far better bang for your buck, packed with everything you need for the ultimate reading experience. It might be worth the splurge if you do have storage concerns — maybe you’ve maxed out on 16GB on previous Kindle models. Otherwise, 16GB will be fine. And if you’re really put off by lock screen ads, then the Signature Edition is going to be your preferred device.

However, if you are going to swing for the Amazon Kindle Signature Edition, look for it on sale. During Black Friday 2024, the Signature Edition was down to $154.99, cheaper than the listing price of the standard Paperwhite.

black kindle paperwhite signature edition

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Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry?

That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.

Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.)

Anthpo: Ideation comes from practice

How professional creators avoid content droughts Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.) Anthpo: Ideation comes from practice Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Credit: Kristy Puchko / Mashable The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.” Mashable Trend Report How do content creators know their work is good quality before they post? Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve. What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor. #professional #creators #avoid #content #droughts

Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Credit: Kristy Puchko / Mashable

The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs.

During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.”

To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.”

How do creators pick which idea is worth doing?

Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.

However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand.

Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.”

He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”

How do content creators know their work is good quality before they post?

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable

Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings.

“The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.”

What do content creators do when they’re running out of ideas?

Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.”

For Anthpo, he finds new ideas by trying something new.

“I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that.

Anthpo champions not only taking risks, but also learning from your failures.

“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve.

What every creator should know — according to Anthpo and Siow Wei

Both agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look.

Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention.

For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.”

Siow Wei added: “Put that purple horse in the first three seconds [of your video].”

She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online.

Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”

Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.

#professional #creators #avoid #content #droughts">How professional creators avoid content droughts Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.) Anthpo: Ideation comes from practice Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Credit: Kristy Puchko / Mashable The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.” Mashable Trend Report How do content creators know their work is good quality before they post? Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve. What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor. #professional #creators #avoid #content #droughts

viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs.

During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.”

To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.”

How do creators pick which idea is worth doing?

Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.

However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand.

Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.”

He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”

How do content creators know their work is good quality before they post?

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable

Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings.

“The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.”

What do content creators do when they’re running out of ideas?

Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.”

For Anthpo, he finds new ideas by trying something new.

“I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that.

Anthpo champions not only taking risks, but also learning from your failures.

“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve.

What every creator should know — according to Anthpo and Siow Wei

Both agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look.

Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention.

For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.”

Siow Wei added: “Put that purple horse in the first three seconds [of your video].”

She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online.

Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”

Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.

#professional #creators #avoid #content #droughts">How professional creators avoid content droughts

Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry?

That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.

Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.)

Anthpo: Ideation comes from practice

How professional creators avoid content droughts Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.) Anthpo: Ideation comes from practice Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Credit: Kristy Puchko / Mashable The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.” Mashable Trend Report How do content creators know their work is good quality before they post? Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve. What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor. #professional #creators #avoid #content #droughts

Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Credit: Kristy Puchko / Mashable

The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs.

During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.”

To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.”

How do creators pick which idea is worth doing?

Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.

However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand.

Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.”

He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”

How do content creators know their work is good quality before they post?

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable

Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings.

“The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.”

What do content creators do when they’re running out of ideas?

Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.”

For Anthpo, he finds new ideas by trying something new.

“I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that.

Anthpo champions not only taking risks, but also learning from your failures.

“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve.

What every creator should know — according to Anthpo and Siow Wei

Both agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look.

Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention.

For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.”

Siow Wei added: “Put that purple horse in the first three seconds [of your video].”

She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online.

Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”

Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.

#professional #creators #avoid #content #droughts

The good news is that our team is still hard at work, and in addition to the deals that remain in stock, the retailers sometimes save up a few extras for the last day (like this Echo Spot that got a little cheaper). This roundup is our pride and joy; the culmination of over four days of deal hunting by our entire team. We’ve worked tirelessly for the last week and arrived at a list of over 120 discounted items (and growing) that we’re happy to share with you.

Of course, our Prime Day coverage spans every category The Verge staff touches, and is a great place to explore the full breadth of discounts we’re able to find on the stuff we’ve tested, regularly use, and love. We genuinely enjoy helping you save on cool tech and fun gadgets that are actually worth your hard-earned money, especially when everything is getting more expensive.

Smartwatch and wearable deals

Home theater and speaker deals

Update, June 26th: Struck some out of deals near the end of the sale.

#day #Prime #Day #great #deals #chooseAmazon,Amazon Alexa,Apple,Deals,Gadgets,Headphones,Laptops,Phones,Prime Day,Smart Home,Smartwatch,Tech,Toys,TVs,Verge Shopping,Wearable">It’s the last day of Prime Day — here are over 140 great deals to choose fromWe’ve arrived at the final day of Prime Day, which at this point should probably be called “Prime Week.” We’ve found discounts on all manner of gadgets, including TVs, smart home tech, chargers, headphones, and more. Some of the best deals have started selling out at some retailers, so if you’ve been craving a popular upgrade like the AirPods Max 2, time is running low.The good news is that our team is still hard at work, and in addition to the deals that remain in stock, the retailers sometimes save up a few extras for the last day (like this Echo Spot that got a little cheaper). This roundup is our pride and joy; the culmination of over four days of deal hunting by our entire team. We’ve worked tirelessly for the last week and arrived at a list of over 120 discounted items (and growing) that we’re happy to share with you.Of course, our Prime Day coverage spans every category The Verge staff touches, and is a great place to explore the full breadth of discounts we’re able to find on the stuff we’ve tested, regularly use, and love. We genuinely enjoy helping you save on cool tech and fun gadgets that are actually worth your hard-earned money, especially when everything is getting more expensive.Smartwatch and wearable dealsHome theater and speaker dealsUpdate, June 26th: Struck some out of deals near the end of the sale.#day #Prime #Day #great #deals #chooseAmazon,Amazon Alexa,Apple,Deals,Gadgets,Headphones,Laptops,Phones,Prime Day,Smart Home,Smartwatch,Tech,Toys,TVs,Verge Shopping,Wearable

TVs, smart home tech, chargers, headphones, and more. Some of the best deals have started selling out at some retailers, so if you’ve been craving a popular upgrade like the AirPods Max 2, time is running low.

The good news is that our team is still hard at work, and in addition to the deals that remain in stock, the retailers sometimes save up a few extras for the last day (like this Echo Spot that got a little cheaper). This roundup is our pride and joy; the culmination of over four days of deal hunting by our entire team. We’ve worked tirelessly for the last week and arrived at a list of over 120 discounted items (and growing) that we’re happy to share with you.

Of course, our Prime Day coverage spans every category The Verge staff touches, and is a great place to explore the full breadth of discounts we’re able to find on the stuff we’ve tested, regularly use, and love. We genuinely enjoy helping you save on cool tech and fun gadgets that are actually worth your hard-earned money, especially when everything is getting more expensive.

Smartwatch and wearable deals

Home theater and speaker deals

Update, June 26th: Struck some out of deals near the end of the sale.

#day #Prime #Day #great #deals #chooseAmazon,Amazon Alexa,Apple,Deals,Gadgets,Headphones,Laptops,Phones,Prime Day,Smart Home,Smartwatch,Tech,Toys,TVs,Verge Shopping,Wearable">It’s the last day of Prime Day — here are over 140 great deals to choose from

We’ve arrived at the final day of Prime Day, which at this point should probably be called “Prime Week.” We’ve found discounts on all manner of gadgets, including TVs, smart home tech, chargers, headphones, and more. Some of the best deals have started selling out at some retailers, so if you’ve been craving a popular upgrade like the AirPods Max 2, time is running low.

The good news is that our team is still hard at work, and in addition to the deals that remain in stock, the retailers sometimes save up a few extras for the last day (like this Echo Spot that got a little cheaper). This roundup is our pride and joy; the culmination of over four days of deal hunting by our entire team. We’ve worked tirelessly for the last week and arrived at a list of over 120 discounted items (and growing) that we’re happy to share with you.

Of course, our Prime Day coverage spans every category The Verge staff touches, and is a great place to explore the full breadth of discounts we’re able to find on the stuff we’ve tested, regularly use, and love. We genuinely enjoy helping you save on cool tech and fun gadgets that are actually worth your hard-earned money, especially when everything is getting more expensive.

Smartwatch and wearable deals

Home theater and speaker deals

Update, June 26th: Struck some out of deals near the end of the sale.

#day #Prime #Day #great #deals #chooseAmazon,Amazon Alexa,Apple,Deals,Gadgets,Headphones,Laptops,Phones,Prime Day,Smart Home,Smartwatch,Tech,Toys,TVs,Verge Shopping,Wearable
Two weeks into the ban that caused Anthropic to pull its powerful cybersecurity-oriented models, Mythos 5 and Fable 5, from the market, the Trump administration is softening its stance.

It is now allowing Anthropic to make Mythos 5 available to more than 100 specific U.S. government agencies and companies, including allowing the non-American employees at those organizations to access to the model, both Semafor and Reuters report. This list also includes Anthropic’s own non-American employees, who were included in the original ban that forbade non-Americans from accessing the models.

“I have determined that appropriate safeguards are in place to permit certain trusted partners to access the Claude Mythos 5 Model,” Commerce Secretary Howard Lutnick wrote to Anthropic’s chief compute officer Tom Brown on Friday, according to the missive seen by Semafor.

Apparently, the administration did not address the release of Fable 5 in this directive. This is a version of Mythos 5 that was widely released a couple of days before the ban because it was said to have more protections. Both models were pulled after those guardrails were allegedly bypassed easily by security researchers. Anthropic did not immediately respond to our request for comment.

Anthropic on Friday publicly acknowledged the progress in a post on X, writing: “Since June 12, we’ve been working closely with the US government to restore access to Claude Mythos 5 and Fable 5. Today, the government notified us that Mythos 5, our strongest cybersecurity model, can be redeployed to a set of US organizations that operate and defend critical infrastructure. We’re restoring access for these organizations quickly, and we’re continuing to work with the government to expand access to Mythos 5 and make Fable 5 available for general use again.”

#Trump #Admin #releases #Anthropic #Mythos #companies #agencies #TechCrunchai labs,Anthropic">Trump Admin releases Anthropic Mythos to be used by more than 100 US companies, agencies | TechCrunch Two weeks into the ban that caused Anthropic to pull its powerful cybersecurity-oriented models, Mythos 5 and Fable 5, from the market, the Trump administration is softening its stance. It is now allowing Anthropic to make Mythos 5 available to more than 100 specific U.S. government agencies and companies, including allowing the non-American employees at those organizations to access to the model, both Semafor and Reuters report. This list also includes Anthropic’s own non-American employees, who were included in the original ban that forbade non-Americans from accessing the models. “I have determined that appropriate safeguards are in place to permit certain trusted partners to access the Claude Mythos 5 Model,” Commerce Secretary Howard Lutnick wrote to Anthropic’s chief compute officer Tom Brown on Friday, according to the missive seen by Semafor. Apparently, the administration did not address the release of Fable 5 in this directive. This is a version of Mythos 5 that was widely released a couple of days before the ban because it was said to have more protections. Both models were pulled after those guardrails were allegedly bypassed easily by security researchers. Anthropic did not immediately respond to our request for comment. Anthropic on Friday publicly acknowledged the progress in a post on X, writing: “Since June 12, we’ve been working closely with the US government to restore access to Claude Mythos 5 and Fable 5. Today, the government notified us that Mythos 5, our strongest cybersecurity model, can be redeployed to a set of US organizations that operate and defend critical infrastructure. We’re restoring access for these organizations quickly, and we’re continuing to work with the government to expand access to Mythos 5 and make Fable 5 available for general use again.” #Trump #Admin #releases #Anthropic #Mythos #companies #agencies #TechCrunchai labs,Anthropic

Anthropic to pull its powerful cybersecurity-oriented models, Mythos 5 and Fable 5, from the market, the Trump administration is softening its stance.

It is now allowing Anthropic to make Mythos 5 available to more than 100 specific U.S. government agencies and companies, including allowing the non-American employees at those organizations to access to the model, both Semafor and Reuters report. This list also includes Anthropic’s own non-American employees, who were included in the original ban that forbade non-Americans from accessing the models.

“I have determined that appropriate safeguards are in place to permit certain trusted partners to access the Claude Mythos 5 Model,” Commerce Secretary Howard Lutnick wrote to Anthropic’s chief compute officer Tom Brown on Friday, according to the missive seen by Semafor.

Apparently, the administration did not address the release of Fable 5 in this directive. This is a version of Mythos 5 that was widely released a couple of days before the ban because it was said to have more protections. Both models were pulled after those guardrails were allegedly bypassed easily by security researchers. Anthropic did not immediately respond to our request for comment.

Anthropic on Friday publicly acknowledged the progress in a post on X, writing: “Since June 12, we’ve been working closely with the US government to restore access to Claude Mythos 5 and Fable 5. Today, the government notified us that Mythos 5, our strongest cybersecurity model, can be redeployed to a set of US organizations that operate and defend critical infrastructure. We’re restoring access for these organizations quickly, and we’re continuing to work with the government to expand access to Mythos 5 and make Fable 5 available for general use again.”

#Trump #Admin #releases #Anthropic #Mythos #companies #agencies #TechCrunchai labs,Anthropic">Trump Admin releases Anthropic Mythos to be used by more than 100 US companies, agencies | TechCrunch

Two weeks into the ban that caused Anthropic to pull its powerful cybersecurity-oriented models, Mythos 5 and Fable 5, from the market, the Trump administration is softening its stance.

It is now allowing Anthropic to make Mythos 5 available to more than 100 specific U.S. government agencies and companies, including allowing the non-American employees at those organizations to access to the model, both Semafor and Reuters report. This list also includes Anthropic’s own non-American employees, who were included in the original ban that forbade non-Americans from accessing the models.

“I have determined that appropriate safeguards are in place to permit certain trusted partners to access the Claude Mythos 5 Model,” Commerce Secretary Howard Lutnick wrote to Anthropic’s chief compute officer Tom Brown on Friday, according to the missive seen by Semafor.

Apparently, the administration did not address the release of Fable 5 in this directive. This is a version of Mythos 5 that was widely released a couple of days before the ban because it was said to have more protections. Both models were pulled after those guardrails were allegedly bypassed easily by security researchers. Anthropic did not immediately respond to our request for comment.

Anthropic on Friday publicly acknowledged the progress in a post on X, writing: “Since June 12, we’ve been working closely with the US government to restore access to Claude Mythos 5 and Fable 5. Today, the government notified us that Mythos 5, our strongest cybersecurity model, can be redeployed to a set of US organizations that operate and defend critical infrastructure. We’re restoring access for these organizations quickly, and we’re continuing to work with the government to expand access to Mythos 5 and make Fable 5 available for general use again.”

#Trump #Admin #releases #Anthropic #Mythos #companies #agencies #TechCrunchai labs,Anthropic

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