Frequently Asked Questions
Are Meal Delivery Services Worth It?
If you’re talking raw materials by the pound—meat, zucchini, rice, noodles—meal kits will of course cost more than buying food at grocery stores. It’s a service, after all, with added value above simple ingredient cost. Unless you’ve got quite expensive taste, you’ll easily be able to make delicious meals at home for less than the $7 to $14 a serving that a meal kit will cost. But this said, this doesn’t necessarily mean that meal kits are expensive for what they offer. I conducted an experiment, trying to re-create four different meal-kit meals by going to my local grocery store—buying every ingredient provided by the meal kit. Turns out, if you don’t have the right sauces and spices at home already, it’s very difficult to recreate these tasty meals at grocery stores for less than they cost from a meal kit, in part because you’ll most likely have to buy full containers of sauces and spice instead of pre-portioned ingredients,
So, is HelloFresh worth it compared to a grocery store? Caveats are in order: For staple ingredients and spices you’ll use on multiple recipes, the grocery store is of course cheaper. Once you buy a container of paprika for an individual recipe, it’ll also be there for future recipes, whereas meal-kit spices are portioned for the meal. So the real answer is that meal kits can be a quite economical way of trying out a new recipe, or a new style of cooking, without larding up your fridge with condiments you won’t use again. For ingredients you’d use less commonly, a meal kit can reduce waste and spoilage, and maybe even compete on price for an individual meal.
If your comparison point is takeout, well, the best meal delivery services on this list will almost certainly be cheaper and more nutritious. I’ve found that a meal kit in the fridge tends to be a good motivator to cook a nutritive meal—and thus can save me both the money and the cholesterol.
To really save on cost, some people like to keep testing out the trial offers and discounts. Much like mattress-in-a-box companies, meal-kit companies usually have a running promotion. Usually this takes the form of a trial discount price that’ll drop your cost by half or more on the first box, in hopes you’ll like the service enough to keep it on at full price.
For me, a meal kit a few times a week ends up balancing out well: It’s a motivating factor to eat better, and it means that when I do go to the grocery store, I can do so less mindlessly and more purposefully, since I’ve always got a few meals’ worth of ingredients in the fridge. It’s also had the side effect of broadening my culinary toolkit, keeping me from getting stuck in the same ruts.
That said, you know: It’s a set grocery expense and not necessarily a small one. I do get tired of tossing or recycling cold packs and boxes. And depending on time of year, I often prefer shopping in person for what’s seasonal and local, when produce is at its peak—an experience you don’t get from a meal kit, or from grocery delivery for that matter. If you’re cooking for a bigger household, meal kits can also lose their utility quite quickly. A convenient option for two can become a much larger expense for a family of four or six.
What If I Take a Trip Out of Town?
Pretty much every meal kit I’ve tested has an option to pause subscriptions—and there’s no particular limit to how often you can do this. The main thing is to be sure that you’ve canceled with enough lead time. Some services let you cancel or pause delivery as late as the Friday before a Monday delivery. HelloFresh requires five days’ notice. Some, like Hungryroot, may lock in next week’s order as early as the previous Monday, depending on where you live. Read your terms of service, and act accordingly.
How to Optimize Meal Kits
Don’t order too many meals per week: You know the old John Lennon line: Life is what happens when you’re busy out eating a random burrito, then thinking guiltily about the meal kit at home in your fridge. Aspirations are great, but don’t order more meals than you’re likely to make, or you’ll be sad. Err on the side of caution. Order just enough meals per week that making yourself a recipe from your HelloFresh or Home Chef box is still a delight and a convenience and an overall boon to your life—not an obligation. For me, a somewhat improvisational and impulsive person, three meals a week is the sweet spot. The prospect of a few easy meals usually saves me from an impulse weeknight DoorDash.”
Make room in your fridge: Meal kits take the place of a lot of grocery shopping. But they’re also a lot of food, and a lot to keep organized. What I like to do is clear a tall enough space in my fridge to put the whole meal kit box in the fridge, after pulling out the cold packs: This way, I’m not left worrying about which groceries belong to the meal kit, and I won’t lose any ingredients. I can just pull the whole box out when I want to make a meal. That said, some plans like Home Chef, HelloFresh, and Green Chef are very good at organizing each meal into its own separate bag. An added bonus from these more organized plans is that you’ll be able to use less space in your fridge. Over time, this will matter.
Check the recipe cards to make sure you have everything you need to make a recipe: Most meal kits expect that you’ll have certain staple ingredients in your home, usually including oil and butter. Recipes also have requirements for cookware. Check this before you start a recipe. Nothing worse than realizing you need an absentee stick of butter on step 5, with carrots already browning in the toaster oven.
Remember, you owe nothing to the recipe: Meal kit services hire lovely recipe developers, of course. And on the best meal kits, these chefs have spent a lot of time optimizing each recipe. But you owe them nothing—nothing! Add spices, change steps, season food when you want to season it. Meal kits can teach you a lot about how to make a good meal, and shake you out of tired culinary routines. But it’s your meal. Make it how you like. Have fun.
How Do We Test Meal Kits?
Chances are, wherever you are, whatever week it is, I’m testing a meal kit right now. I constantly cycle among various meal kits, testing and retesting each of my top picks at least once a year—and often multiple times per year.
I order at least four meals from each when possible, and prepare meals according to instructions and see how well it goes. I check my own prep times against the advertised prep times (rarely an exercise in honesty!), and take note of any inconsistencies, vagueness, or frustration in the recipe card instructions. If you needlessly recommend a nonstick pan, I like you less, especially if you tell me I should heat said pan before adding food—or you later make mention of browned fond in the recipe. Nonstick isn’t cast iron or carbon, there’s no fond.
I check for the quality and freshness of the produce, and do the same for the meat. Where possible, I also look into where the meat was sourced, and check on the reputation, safety, and standards of the meat suppliers. If a meal kit swears it’s gluten-free, I check on this—calling certifying organizations where relevant.
I usually try to order as varied a menu a possible, checking in on gluten-free meals, a seafood item, a vegetarian item, and white and dark meat item—as well as meals that draw (or attempt to draw) from onspirations all over the globe. Sometimes, I test the same meal kit multiple times for different dietary needs, and our vegan tester, Molly Higgins, often tests the same meal kit I do but with a different focus.
More Meal Kits We Liked
Sunbasket (~$14 per serving): Sunbasket is a plan that focuses heavily on fresh, organic ingredients, and offers a whole lot of variety and good cooking techniques, including deglazing and attentiveness to saucing. And like Hungryroot, it also offers breakfasts and snacks to supplement meal options with little extras like coconut yogurt and sous-vide egg bites. The meal kit also lets you filter out allergen-containing items. My colleague Louryn Strampe loved the flexibility and add-ons (and even some crickets!) On my most recent test, I enjoyed in particular an excellent Greek chicken and orzo salad dish—and wonder of wonders, the advertised prep time was actually the actual prep time (about 30 minutes). The focus on organic ingredients does make Sunbasket one of the more expensive meal kit options. The annual Thankgiving meal kit is a lovely and welcome extravagance at $200, and can be ordered until 8 days before Thanksgiving.
Dinnerly ($6 to $9 per serving): Marley Spoon’s lower-cost meal kit, Dinnerly was long WIRED’s budget pick. Frankly, it’s still a good affordable pick. It’s also a stolidly meat-and-potatoes pick, and often straightforwardly Midwestern in its recipes. The proteins are generous and of excellent quality, and the produce is fresh. The meals are balanced. But the recipe development and instructions weren’t quite up to Marley Spoon standards on my most recent test of the kit, though I did love the middle-American trashiness and hold-my-beer inventiveness of a “Reuben meatloaf” stuffed with sauerkraut and caraway seeds. This year I ended up preferring the meals I tried from EveryPlate, which has the further merit of being a buck cheaper a meal.
Factor (~$14 a serving): Factor is a prepared meal delivery plan run by HelloFresh, with ready-to-eat meals that look a lot like TV dinners. But there’s a twist: They’ve never been frozen. They were made fresh in a commissary kitchen, and shipped out with cold packs. It’s kinda like restaurant leftovers. This means that proteins in particular often maintain their texture quite well, including a chimichurri filet mignon I couldn’t believe I microwaved. Some meals, especially carb-avoidant or keto meals, are oddly mushy. But meals centered on proteins and whole starches like potatoes or rice, alongside veggies like green beans or brussels sprouts, tended to fare quite well. So did stir-fry-style meals. In fact, a recent test of Factor’s high protein plan was my favorite experience with the meal kit, and included wild rice and excellent pork loin. I do wish they’d shed their reliance on the microwave, however: When I went off-script and used a toaster oven or the Ninja Crispi air fryer, I had much better results than with the nuker. Like many ready-to-eat meals, it’s a bit more expensive than the kits you cook yourself.
Fuel Meals ($13 to $14 a serving): Fuel Meals are not the cheapest option among meal delivery that arrives frozen; it’s about the same price as never-frozen meals from Factor and CookUnity. But I found that Fuel fulfills a specific niche as well as any prepared meal plans I found. It excels at no-nonsense, no-fluff, no-added-ingredients, pure-protein-packed nutritive meals. Some of Fuel’s meals had as few as five ingredients, consisting of essentially the macro nutrients themselves plus a modicum of oil and salt. A large percentage of meals are marked gluten-free or dairy-free. Does all this mean less flavor? It can. The meals are also often not beautiful, dominated by a large and no-nonsense serving of protein. But Fuel’s meal service offers an admirable focus, especially for those bulking up or watching carbs. Meals are substantive, usually topping 600 calories and 40 grams of protein without added sugar or fatty dairy or carb-heavy filler. I feel like if I wore tank tops more often, this is what I’d eat.
Wildgrain ($13 to $17 per loaf or box of pastries): This is less a meal than a way to step up a home meal. Wildgrain is a monthly delivery bread box: You receive par-baked bread and pastries baked at small bakeries all over the country. This is pretty much the same process that likely happens at local restaurants, when your warm bread basket comes out: It’s not quite as high-quality as you’d get direct from an artisan bakery, if you live in places with artisan bakeries. But it’s also as fresh as it gets, and I had a very good experience testing the box in October 2025, in particular, with sourdough breads perfect for large meals with houseguests. You finish the baking at home, so what you have at the end is ultra-fresh baked bread, biscuits, doughnuts, or scones that are still warm and crisp from the oven. A Wildgrain subscription arrives as a monthly box, filled with four, six, or 12 items that might range from a full sourdough loaf or fresh-made pasta to a pack of six doughnuts or four large croissants. Basically, you build your own box each month, choosing from among healthy sourdough or pasta and decadent pastries.
Thistle ($13 to $16 per serving): A prior top pick for solo diners, Thistle is mostly a plant-based meal kit—but there’s a $3 option to add sustainable meats to any otherwise vegan meal. It’s also so local and seasonal that the West and East coasts have different menus, and the whole middle of the country, except Chicago gets none. (You can check your zip code here to see if you can get delivery.) WIRED reviewer Adrienne So has used Thistle as a means to get herself to eat more vegetables, and thus avoid a life of rickets and/or scurvy. But especially, it’s friendly to the solo diner, with individually prepared meals with low to no prep. Portions are generous enough to split among meals, and in a nice turn for those who hate having to dispose of boxes, Thistle’s drivers will pick up the cooler bag that housed last week’s meal and replace it with a new one full of food. Vegan tester Molly Higgins’ favorite meals from Thistle were a whirlwind of textures, including a Mexican-inspired corn and poblano chile salad with adobo pinto beans and a chilled lemongrass-accented rice noodle bowl that mixed spice, tang, crisply fresh veggies, and deep umami from mushrooms and seaweed. She still dreams about it sometimes.
Tovala (~$13 a serving): It’s not every day you get to try something that feels so new. Tovala offers perhaps the most ambitious solution to ready-to-heat and prepared meal delivery I’ve seen: The meal kits come with an oven! In contrast to the sogginess of many prepared meals, Tovala’s recipes come in little foil pans with recipes custom-designed for a little steam oven. The results are often delicious, especially a recent sweet chili-glazed salmon with pickled veg and noodles, and the QR code scanning function makes each recipe seamless to cook. Stick with the meal plan for six weeks, and in the bargain you get a quite affordable and powerful little convection oven, toaster, and steamer. Tovala is best as a solution for the solo diner: Meals aren’t big enough for couples, and servings are one at a time.
Gobble ($12 to $17 a serving): Gobble was our prior top pick for fast-cooked meals, in part because its speed-demon meals also offered interesting and worldly flavors. Indeed, our most recent test included Caribbean rondon, an Indonesian peanut curry stir-fry, and steak vierge. But while the flavors have stayed interesting, the focus on fast cooking appears to have waned since my colleague Louryn Strampe tested Gobble—and cook time estimates aren’t printed on the recipe cards. I’m still in the process of re-testing this kit, but for now Hungryroot has taken the fast-cooking crown. For small households, Gobble is also among the most expensive kits. Ordering fewer than eight meals a week costs $15+ per serving.
Nurture Life ($6 to $8 per serving): Nurture Life is like a restaurant kids’ menu, in ready-to-eat meal kit form. We loved the idea behind this fresh-made, never-frozen delivery meal plan when we tested it a few years back: a bunch of toddler- and slightly bigger kid-friendly meals, from mac and cheese to spaghetti and meatballs to myriad variations on the chicken nugget. The meal prices have dipped to reasonable levels of late, meaning it’s likely due for a re-test—and each contains vegetables alongside the greatest hits.
Veestro ($13+ per serving): WIRED reviewer Louryn Strampe enjoyed Veestro as a ready-to-eat vegan option, with premade meals delivered fresh, but with freezable options so you can have extra meals on hand in a pinch. The service offers a number of filters for other dietary requirements, and satisfying taste and texture—not always a guarantee on ready-to-eat meals.
Splendid Spoon ($9 to $13 per serving): Splendid Spoon is a nutrition delivery kit that offers a plethora of plant-based smoothies, soups, bowls, noodles, and shots. Everything here is natural, plant-based, and free of gluten or GMOs, including spaghetti and plant-based “meatballs.” WIRED reviewer Louryn Strampe has a big yen for the smoothies in particular ($10 apiece), but wasn’t quite prepared for the intensity of a lemon juice shot that comes as part of a five-pack of dense 3-ounce superfoods.
ModifyHealth ($10 to $13 per serving): The idea behind ModifyHealth is that food can be medicine. Sometimes, I’ll admit, it tasted like it—or at least it tasted like food designed purely for nutrition rather than flavor. ModifyHealth is a prepared meal delivery service tailored to people who need a heart-healthy, low-carb, or low-FODMAP diet to avoid dire digestive or health consequences. GLP-1 weight-loss plans are also available, for diabetics or others. Gluten-free meals are attested to be made in an entirely gluten-free facility. The meals were simple, benign, and low-sodium but also sometimes a little soggy—a common problem with prepared meals. The plastic top of the packaging was also difficult to disengage from the base of each meal tray, a problem when the plastic is hot after a turn in the microwave. But here’s what I do like: The meals are carefully tailored with consultation from dietitians, to help people for whom food can be a source of fear or pain. An additional service, offering one-on-one dietitian consultation, can be covered by many insurance plans. ModifyHealth also offers a free consultation for those just trying to figure out which diet plan is right for them. For those with IBS in particular, this remains the most focused food plan I’ve seen.
Daily Harvest (prices vary): Daily Harvest is another ready-to-eat meal delivery service specializing in dietary restrictions plant-based, gluten- and dairy-free. Smoothies feature, as do harvest bowls, pastas, and grains. Calories are low. Ingredients are often inventive. The meal’s a lifesaver for the solo vegan eater without time to prep a meal, and WIRED vegan reviewer Molly Higgins appreciated that the meals mostly relied on the natural flavors of the vegetables themselves, accented with flavors like curry and lemongrass. As with a lot of frozen meals, however, texture wasn’t a strong suit.
Meal Kits We Didn’t Like
Sakara Life ($30+ per serving), Sakara Life offers plant-based weekly menus in fresh, prepared portions, with greens, flavorful sauces, all-organic ingredients, and textural add-ons like seeds or berries. But it’s among the most expensive meal plans we’ve tested, and neither WIRED reviewer who tried it has really cottoned to the thing. Tester Louryn Strampe questioned the science on health claims for detoxes and cleanses, while calling Sakara “egregiously expensive” and full of “bitter veggies and tart fruits.” Vegan tester Molly Higgins, meanwhile, said Sakara Life’s tinctures and metabolism supplements didn’t agree with her system, and that the mostly raw-food plan made her long for “human food.”
Photograph: Matthew Korfhage; Getty Images
Diet-to-Go ($10 to $14 per serving, plus shipping): Diet-to-Go predates the modern meal kit. Founded more than 30 years ago in Virginia, it’s a diet plan much in the tradition of Jenny Craig, offering low-calorie microwaveable, healthy meals meant to act as total meal replacement. Keto and diabetes-friendly options exist, though the most popular “Balance” plan is geared toward weight loss, with calories limited to 1,600 a day for men and a mere 1,200 for women. Anyway, as is often true with microwaved meals that may or may not arrive frozen (it depends on the season, and where you are), proteins and starches fared better than veggies, which tended to be limp and soggy. Meals were healthy, but not always flavorful, and there were a few real misses.
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![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK")
![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://i0.wp.com/techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680&ssl=1 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK")
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