From the street, the only indication I’ve found Physical Intelligence’s headquarters in San Francisco is a pi symbol that’s a slightly different color than the rest of the door. When I walk in, I’m immediately confronted with activity. There’s no reception desk, no gleaming logo in fluorescent lights.
Inside, the space is a giant concrete box made slightly less austere by a haphazard sprawl of long blonde-wood tables. Some are clearly meant for lunch, dotted with Girl Scout cookie boxes, jars of Vegemite (someone here is Australian), and small wire baskets stuffed with one too many condiments. The rest of the tables tell a different story entirely. Many more of them are laden with monitors, spare robotics parts, tangles of black wire, and fully assembled robotic arms in various states of attempting to master the mundane.
During my visit, one arm is folding a pair of black pants, or trying to. It’s not going well. Another is attempting to turn a shirt inside out with the kind of determination that suggests it will eventually succeed, just not today. A third – this one seems to have found its calling – is quickly peeling a zucchini, after which it is supposed to deposit the shavings into a separate container. The shavings are going well, at least.
“Think of it like ChatGPT, but for robots,” Sergey Levine tells me, gesturing toward the motorized ballet unfolding across the room. Levine, an associate professor at UC Berkeley and one of Physical Intelligence’s cofounders, has the amiable, bespectacled demeanor of someone who has spent considerable time explaining complex concepts to people who don’t immediately grasp them.
What I’m watching, he explains, is the testing phase of a continuous loop: data gets collected on robot stations here and at other locations — warehouses, homes, wherever the team can set up shop — and that data trains general-purpose robotic foundation models. When researchers train a new model, it comes back to stations like these for evaluation. The pants-folder is someone’s experiment. So is the shirt-turner. The zucchini-peeler might be testing whether the model can generalize across different vegetables, learning the fundamental motions of peeling well enough to handle an apple or a potato it’s never encountered.
The company operates test kitchens in this building and elsewhere, including people’s homes, Levine says, using off-the-shelf hardware to expose the robots to different environments and challenges. There’s a sophisticated espresso machine nearby, and I assume it’s for the staff until Levine clarifies that no, it’s there for the robots to learn. Any foamed lattes are data, not a perk for the dozens of engineers on the scene who are mostly peering into their computers or hovering over their mechanized experiments.
The hardware itself is deliberately unglamorous. These arms sell for about $3,500, and that’s with what Levine describes as “an enormous markup” from the vendor. If they manufactured them in-house, the material cost would drop below $1,000. A few years ago, he says, a roboticist would have been shocked these things could do anything at all. But that’s the point – good intelligence compensates for bad hardware.
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As Levine excuses himself, I’m approached by Lachy Groom, moving through the space with the purposefulness of someone who has half a dozen things happening at once. At 31, Groom still has the fresh-faced quality of Silicon Valley’s boy wonders, a designation he earned early, having sold his first company nine months after starting it at age 13 in his native Australia (this explains the Vegemite).
When I first approached him earlier, as he welcomed a small gaggle of sweatshirt-wearing visitors into the building, his response to my request for time with him was immediate: “Absolutely not, I’ve got meetings.” Now he has ten minutes, maybe.
He found what he was looking for when he started following the academic work coming out of the labs of Levine and Chelsea Finn, a former Berkeley PhD student of Levine’s who now runs her own lab at Stanford focused on robotic learning. Their names kept appearing in everything interesting happening in robotics. When he heard rumors they might be starting something, he tracked down Karol Hausman, a Google DeepMind researcher who also taught at Stanford and who Groom had learned was involved. “It was just one of those meetings where you walk out and it’s like, This is it.”
Groom never intended to become a full-time investor, he tells me, even though some might wonder why not given his track record. After leaving Stripe, where he was an early employee, he spent roughly five years as an angel investor, making early bets on companies like Figma, Notion, Ramp, and Lattice while searching for the right company to start or join himself. His first robotics investment, Standard Bots, came in 2021 and reintroduced him to a field he’d loved as a kid building Lego Mindstorms. As he jokes, he was “on vacation much more as an investor.” But investing was just a way to stay active and meet people, not the endgame. “I was looking for five years for the company to go start post-Stripe,” he says. “Good ideas at a good time with a good team – [that’s] extremely rare. It’s all execution, but you can execute like hell on a bad idea, and it’s still a bad idea.”

The two-year-old company has now raised over $1 billion, and when I ask about its runway, he’s quick to clarify it doesn’t actually burn that much. Most of its spending goes toward compute. A moment later, he acknowledges that under the right terms, with the right partners, he’d raise more. “There’s no limit to how much money we can really put to work,” he says. “There’s always more compute you can throw at the problem.”
What makes this arrangement particularly unusual is what Groom doesn’t give his backers: a timeline for turning Physical Intelligence into a money-making endeavor. “I don’t give investors answers on commercialization,” he says of backers that include Khosla Ventures, Sequoia Capital and Thrive Capital among others that have valued the company at $5.6 billion. “That’s sort of a weird thing, that people tolerate that.” But tolerate it they do, and they may not always, which is why it behooves the company to be well-capitalized now. Not because it needs to be, but because it enables the team to make long-term decisions without compromise.
Quan Vuong, another cofounder who came from Google DeepMind, explains that the strategy revolves around cross-embodiment learning and diverse data sources. If someone builds a new hardware platform tomorrow, they won’t need to start data collection from scratch – they can transfer all the knowledge the model already has. “The marginal cost of onboarding autonomy to a new robot platform, whatever that platform might be, it’s just a lot lower,” he says.
The company is already working with a small number of companies in different verticals – logistics, grocery, a chocolate maker across the street – to test whether their systems are good enough for real-world automation. Vuong claims that in some cases, they already are. With their “any platform, any task” approach, the surface area for success is large enough to start checking off tasks that are ready for automation today.
Physical Intelligence isn’t alone in chasing this vision. The race to build general-purpose robotic intelligence – the foundation on which more specialized applications can be built, much like the LLM models that captivated the world three years ago – is heating up. Pittsburgh-based Skild AI, founded in 2023, just this month raised $1.4 billion at a $14 billion valuation and is taking a notably different approach. While Physical Intelligence remains focused on pure research, Skild AI has already deployed its “omni-bodied” Skild Brain commercially, saying it generated $30 million in revenue in just a few months last year across security, warehouses, and manufacturing.

Skild has even taken public shots at competitors, arguing on its blog that most “robotics foundation models” are just vision-language models “in disguise” that lack “true physical common sense” because they rely too heavily on internet-scale pretraining rather than physics-based simulation and real robotics data.
It’s a pretty sharp philosophical divide. Skild AI is betting that commercial deployment creates a data flywheel that improves the model with each real-world use case. Physical Intelligence is betting that resisting the pull of near-term commercialization will enable it to produce superior general intelligence. Who’s ‘more right’ will take years to resolve.
In the meantime, Physical Intelligence operates with what Groom describes as unusual clarity. “It’s such a pure company. A researcher has a need, we go and collect data to support that need – or new hardware or whatever it is – and then we do it. It’s not externally driven.” The company had a 5-to-10-year roadmap of what the team thought would be possible. By month 18, they’d blown through it, he says.
The company has about 80 employees and plans to grow, though Groom says hopefully “as slowly as possible.” What’s the most challenging, he says, is hardware. “Hardware is just really hard. Everything we do is so much harder than a software company.” Hardware breaks. It arrives slowly, delaying tests. Safety considerations complicate everything.
As Groom springs up to rush to his next commitment, I’m left watching the robots continue their practice. The pants are still not quite folded. The shirt remains stubbornly right-side-out. The zucchini shavings are piling up nicely.
There are obvious questions, including my own, about whether anyone actually wants a robot in their kitchen peeling vegetables, about safety, about dogs going crazy at mechanical intruders in their homes, about whether all of the time and money being invested here solves big enough problems or creates new ones. Meanwhile, outsiders question the company’s progress, whether its vision is achievable, and if betting on general intelligence rather than specific applications makes sense.
If Groom has any doubts, he doesn’t show it. He’s working with people who’ve been working on this problem for decades and who believe the timing is finally right, which is all he needs to know.
Besides, Silicon Valley has been backing people like Groom and giving them a lot of rope since the beginning of the industry, knowing there’s a good chance that even without a clear path to commercialization, even without a timeline, even without certainty about what the market will look like when they get there, they’ll figure it out. It doesn’t always work out, but when it does, it tends to justify a lot of the times it didn’t.
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![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680)

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