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Scale AI is suing a former employee and rival Mercor, alleging they tried to steal its biggest customers   | TechCrunch

Scale AI is suing a former employee and rival Mercor, alleging they tried to steal its biggest customers   | TechCrunch

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Scale AI, which helps tech companies prepare data to train their AI models, filed a lawsuit against one of its former sales employees and its rival Mercor on Wednesday. The suit claims the employee, who was hired by Mercor, “stole more than 100 confidential documents concerning Scale’s customer strategies and other proprietary information,” according to a copy seen by TechCrunch.

Scale is suing Mercor for misappropriation of trade secrets and is suing the former employee, Eugene Ling, for breach of contract. The suit also claims the employee was trying to pitch Mercor to one of Scale’s largest customers before he officially left his former job. The suit calls this company “Customer A.”

Mercor co-founder Surya Midha denies that his company used any data from Scale, although he admits that Ling may have been in possession of some.

“While Mercor has hired many people who departed Scale, we have no interest in any of Scale’s trade secrets and in fact are intentionally running our business in a different way. Eugene informed us that he had old documents in a personal Google Drive, which we have never accessed and are now investigating,” Midha told TechCrunch in an emailed statement. 

“We reached out to Scale six days ago offering to have Eugene destroy the files or reach a different resolution, and we are now awaiting their response,” Midha said.

Scale alleges that these documents contained the specific data that would allow Mercor to serve Customer A, as well as several other of Scale’s most important clients.

Scale wanted Mercor to give it a full list of the files in the drive, and to prevent Ling from working with Customer A. It alleges in the suit that Mercor refused. Ling did not immediately respond to TechCrunch’s request for comment, but he later wrote on X: “Just heard I’m getting sued by Scale. Last month, I left Scale to work at Mercor. I know this was frustrating for my old team, and I feel bad about that.”

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Continued Ling, “When Scale reached out about some files I had in my personal drive, I asked if I could just delete them. But Scale asked that I not do anything with them, so I’m still waiting for guidance on how to resolve this. I’ve never used any of them in this role. It sounds like Scale wants to sue me and that’s up to them. But I just wanted to say that there truly was no nefarious intent here. I’m really sorry to my new team at Mercor for having to deal with this.”

There are scant clues in the suit about the identity of Customer A. The suit does say that if Scale’s rival did win this customer away, it would be a contract “worth millions of dollars to Mercor.”

Whatever the details of this suit, it does show one thing: Scale is clearly concerned enough about the threat of Mercor to pursue legal action. As TechCrunch previously reported, even with Meta’s multibillion-dollar investment into Scale, TBD Labs — the core unit within Meta tasked with building AI superintelligence — is still using Mercor and other LLM data training service providers.

Mercor is rising in the LLM training arena because it is known for hiring content specialists, often PhDs, to train LLM data in their areas of expertise.

In June, Scale announced that Meta was investing $14.3 billion for a 49% stake in Scale and was hiring away its founder. Shortly after that, several of Scale AI’s largest data customers, who are competitors to Meta’s efforts, reportedly cut ties with it.

Updated with comments on social media from Eugene Ling.

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AI-related job loss fears grow each time another company announces a round of layoffs. Through May of 2026, companies announced that close to 90,000 job cuts were tied to AI, and, by some accounts, up to 15% of U.S. jobs are projected to be eliminated by AI over the next five years. Promises from the tech industry that AI will also create new jobs does little to ease fears, especially for the generation wondering if anyone will be hiring when they graduate. 

A recent report from Ramp and Revelio Labs, which track enterprise AI spend and workforce records from nearly 22,000 companies, respectively, complicates that gloomy narrative. 

The report found that companies spending heavily on AI are growing headcount faster, even in the entry-level roles that many fear are doomed. According to the report, “high-intensity adopters” — firms that spend on average $30 per employee per month on AI in the first three months — saw headcount increase 10.2%.

Headcount also rose across functions, including engineering, sales, administration, customer service, finance, marketing, and scientist roles. The strongest job growth among high-intensity adopters was in the information sector, which includes software, internet, media, and tech-adjacent firms. 

Despite these positive signals, the data isn’t as rosy as it seems. It skews heavily towards tech-forward, knowledge-work firms — ones that might have VC-backing and are growing fast anyway, making it difficult to say whether AI is contributing to the hiring or just showing up at companies that are expanding anyway.

“This paper does not show that AI universally creates jobs,” the paper’s authors admit, “but it does counter claims that AI will lead to broad job losses.”

It also counters claims that AI is killing all junior jobs. Recent research from Goldman Sachs found that AI has already erased about 16,000 net jobs per month over the past year, with Gen Z and entry level workers taking the brunt of the burden. But in tech-forward firms, the report finds that entry-level headcount actually rose by 12%.

So what can we take away from this? Perhaps that AI isn’t always a tool for labor substitution, but that it can be a tool for firm-expansion instead. 

“For software and technology firms, AI can make core output cheaper or faster to produce: writing code, debugging, building internal tools, producing technical documentation, and supporting product development,” the report reads. “Lower production costs in these workflows can raise the return to expanding the whole firm, not just the engineering team.”

But companies that buy subscriptions and run pilots, yet did not go on to make sustained investments, don’t tend to see any gains in headcount, per the report. 

That sets up the potential for a widening gap between firms that have the resources — like capital, technical staff, founder networks, and management bandwidth — to turn AI adoption into actual business gains and those that are stuck experimenting with subscriptions. In other words, this report suggests that firms that already have the resources are the ones who will see the largest gains. 

The paper’s authors speculate such a divide may continue to grow, saying: “Firms without those channels may fall behind.”

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#jobs #debate #messier #TechCrunchRamp,ai job loss,revelio labs">The AI jobs debate just got messier | TechCrunch AI-related job loss fears grow each time another company announces a round of layoffs. Through May of 2026, companies announced that close to 90,000 job cuts were tied to AI, and, by some accounts, up to 15% of U.S. jobs are projected to be eliminated by AI over the next five years. Promises from the tech industry that AI will also create new jobs does little to ease fears, especially for the generation wondering if anyone will be hiring when they graduate.  A recent report from Ramp and Revelio Labs, which track enterprise AI spend and workforce records from nearly 22,000 companies, respectively, complicates that gloomy narrative.  The report found that companies spending heavily on AI are growing headcount faster, even in the entry-level roles that many fear are doomed. According to the report, “high-intensity adopters” — firms that spend on average per employee per month on AI in the first three months — saw headcount increase 10.2%. Headcount also rose across functions, including engineering, sales, administration, customer service, finance, marketing, and scientist roles. The strongest job growth among high-intensity adopters was in the information sector, which includes software, internet, media, and tech-adjacent firms.  Despite these positive signals, the data isn’t as rosy as it seems. It skews heavily towards tech-forward, knowledge-work firms — ones that might have VC-backing and are growing fast anyway, making it difficult to say whether AI is contributing to the hiring or just showing up at companies that are expanding anyway. “This paper does not show that AI universally creates jobs,” the paper’s authors admit, “but it does counter claims that AI will lead to broad job losses.” It also counters claims that AI is killing all junior jobs. Recent research from Goldman Sachs found that AI has already erased about 16,000 net jobs per month over the past year, with Gen Z and entry level workers taking the brunt of the burden. But in tech-forward firms, the report finds that entry-level headcount actually rose by 12%. So what can we take away from this? Perhaps that AI isn’t always a tool for labor substitution, but that it can be a tool for firm-expansion instead.  “For software and technology firms, AI can make core output cheaper or faster to produce: writing code, debugging, building internal tools, producing technical documentation, and supporting product development,” the report reads. “Lower production costs in these workflows can raise the return to expanding the whole firm, not just the engineering team.” But companies that buy subscriptions and run pilots, yet did not go on to make sustained investments, don’t tend to see any gains in headcount, per the report.  That sets up the potential for a widening gap between firms that have the resources — like capital, technical staff, founder networks, and management bandwidth — to turn AI adoption into actual business gains and those that are stuck experimenting with subscriptions. In other words, this report suggests that firms that already have the resources are the ones who will see the largest gains.  The paper’s authors speculate such a divide may continue to grow, saying: “Firms without those channels may fall behind.” When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#jobs #debate #messier #TechCrunchRamp,ai job loss,revelio labs

announces a round of layoffs. Through May of 2026, companies announced that close to 90,000 job cuts were tied to AI, and, by some accounts, up to 15% of U.S. jobs are projected to be eliminated by AI over the next five years. Promises from the tech industry that AI will also create new jobs does little to ease fears, especially for the generation wondering if anyone will be hiring when they graduate. 

A recent report from Ramp and Revelio Labs, which track enterprise AI spend and workforce records from nearly 22,000 companies, respectively, complicates that gloomy narrative. 

The report found that companies spending heavily on AI are growing headcount faster, even in the entry-level roles that many fear are doomed. According to the report, “high-intensity adopters” — firms that spend on average $30 per employee per month on AI in the first three months — saw headcount increase 10.2%.

Headcount also rose across functions, including engineering, sales, administration, customer service, finance, marketing, and scientist roles. The strongest job growth among high-intensity adopters was in the information sector, which includes software, internet, media, and tech-adjacent firms. 

Despite these positive signals, the data isn’t as rosy as it seems. It skews heavily towards tech-forward, knowledge-work firms — ones that might have VC-backing and are growing fast anyway, making it difficult to say whether AI is contributing to the hiring or just showing up at companies that are expanding anyway.

“This paper does not show that AI universally creates jobs,” the paper’s authors admit, “but it does counter claims that AI will lead to broad job losses.”

It also counters claims that AI is killing all junior jobs. Recent research from Goldman Sachs found that AI has already erased about 16,000 net jobs per month over the past year, with Gen Z and entry level workers taking the brunt of the burden. But in tech-forward firms, the report finds that entry-level headcount actually rose by 12%.

So what can we take away from this? Perhaps that AI isn’t always a tool for labor substitution, but that it can be a tool for firm-expansion instead. 

“For software and technology firms, AI can make core output cheaper or faster to produce: writing code, debugging, building internal tools, producing technical documentation, and supporting product development,” the report reads. “Lower production costs in these workflows can raise the return to expanding the whole firm, not just the engineering team.”

But companies that buy subscriptions and run pilots, yet did not go on to make sustained investments, don’t tend to see any gains in headcount, per the report. 

That sets up the potential for a widening gap between firms that have the resources — like capital, technical staff, founder networks, and management bandwidth — to turn AI adoption into actual business gains and those that are stuck experimenting with subscriptions. In other words, this report suggests that firms that already have the resources are the ones who will see the largest gains. 

The paper’s authors speculate such a divide may continue to grow, saying: “Firms without those channels may fall behind.”

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#jobs #debate #messier #TechCrunchRamp,ai job loss,revelio labs">The AI jobs debate just got messier | TechCrunch

AI-related job loss fears grow each time another company announces a round of layoffs. Through May of 2026, companies announced that close to 90,000 job cuts were tied to AI, and, by some accounts, up to 15% of U.S. jobs are projected to be eliminated by AI over the next five years. Promises from the tech industry that AI will also create new jobs does little to ease fears, especially for the generation wondering if anyone will be hiring when they graduate. 

A recent report from Ramp and Revelio Labs, which track enterprise AI spend and workforce records from nearly 22,000 companies, respectively, complicates that gloomy narrative. 

The report found that companies spending heavily on AI are growing headcount faster, even in the entry-level roles that many fear are doomed. According to the report, “high-intensity adopters” — firms that spend on average $30 per employee per month on AI in the first three months — saw headcount increase 10.2%.

Headcount also rose across functions, including engineering, sales, administration, customer service, finance, marketing, and scientist roles. The strongest job growth among high-intensity adopters was in the information sector, which includes software, internet, media, and tech-adjacent firms. 

Despite these positive signals, the data isn’t as rosy as it seems. It skews heavily towards tech-forward, knowledge-work firms — ones that might have VC-backing and are growing fast anyway, making it difficult to say whether AI is contributing to the hiring or just showing up at companies that are expanding anyway.

“This paper does not show that AI universally creates jobs,” the paper’s authors admit, “but it does counter claims that AI will lead to broad job losses.”

It also counters claims that AI is killing all junior jobs. Recent research from Goldman Sachs found that AI has already erased about 16,000 net jobs per month over the past year, with Gen Z and entry level workers taking the brunt of the burden. But in tech-forward firms, the report finds that entry-level headcount actually rose by 12%.

So what can we take away from this? Perhaps that AI isn’t always a tool for labor substitution, but that it can be a tool for firm-expansion instead. 

“For software and technology firms, AI can make core output cheaper or faster to produce: writing code, debugging, building internal tools, producing technical documentation, and supporting product development,” the report reads. “Lower production costs in these workflows can raise the return to expanding the whole firm, not just the engineering team.”

But companies that buy subscriptions and run pilots, yet did not go on to make sustained investments, don’t tend to see any gains in headcount, per the report. 

That sets up the potential for a widening gap between firms that have the resources — like capital, technical staff, founder networks, and management bandwidth — to turn AI adoption into actual business gains and those that are stuck experimenting with subscriptions. In other words, this report suggests that firms that already have the resources are the ones who will see the largest gains. 

The paper’s authors speculate such a divide may continue to grow, saying: “Firms without those channels may fall behind.”

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#jobs #debate #messier #TechCrunchRamp,ai job loss,revelio labs
MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.

Why Did Apple Increase MacBook and iPad Prices?

Why Has Apple Increased MacBook and iPad Prices by Up to ₹70,000? Apple has announced a major price hike for several MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision. Why Did Apple Increase MacBook and iPad Prices? This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad. According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise. Which Apple Products Have Become More Expensive? The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900. Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900. Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900. #Apple #Increased #MacBook #iPad #Pricesapple

This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.

According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.

Which Apple Products Have Become More Expensive?

iPad air different colors

The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.

Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.

Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.

#Apple #Increased #MacBook #iPad #Pricesapple">Why Has Apple Increased MacBook and iPad Prices by Up to ₹70,000? Apple has announced a major price hike for several MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision. Why Did Apple Increase MacBook and iPad Prices? This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad. According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise. Which Apple Products Have Become More Expensive? The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900. Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900. Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900. #Apple #Increased #MacBook #iPad #Pricesapple

and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.

Why Did Apple Increase MacBook and iPad Prices?

Why Has Apple Increased MacBook and iPad Prices by Up to ₹70,000? Apple has announced a major price hike for several MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision. Why Did Apple Increase MacBook and iPad Prices? This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad. According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise. Which Apple Products Have Become More Expensive? The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900. Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900. Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900. #Apple #Increased #MacBook #iPad #Pricesapple

This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.

According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.

Which Apple Products Have Become More Expensive?

iPad air different colors

The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.

Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.

Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.

#Apple #Increased #MacBook #iPad #Pricesapple">Why Has Apple Increased MacBook and iPad Prices by Up to ₹70,000?

Apple has announced a major price hike for several MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision.

Why Did Apple Increase MacBook and iPad Prices?

Why Has Apple Increased MacBook and iPad Prices by Up to ₹70,000? Apple has announced a major price hike for several MacBook and iPad models in India. The updated prices show an increase of around 20% to 42% across many devices. However, the company has not increased iPhone prices at this stage. Apple says the rapid rise in costs of memory and storage components, driven by growing AI demand, led to the decision. Why Did Apple Increase MacBook and iPad Prices? This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad. According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise. Which Apple Products Have Become More Expensive? The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900. Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900. Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900. #Apple #Increased #MacBook #iPad #Pricesapple

This price increase has been justified by Apple due to rising costs of producing its products. Specifically, the prices of memory and storage have risen due to strong demand from AI data centers. These components are used in nearly every Mac and iPad.

According to Apple, the cost of memory chips and RAM has increased rapidly over the past several months. The company said it absorbed these higher expenses before deciding to revise product prices. Apple believes the current rise in component costs is unlike anything it has seen before. Although iPhone prices remain unchanged today, industry analysts expect Apple to review them if production costs continue to rise.

Which Apple Products Have Become More Expensive?

iPad air different colors

The price hike isn’t limited to a handful of devices. Almost all of Apple’s hardware lineup in India has become more expensive, including iPads, Macs, MacBooks, HomePods, and even the Apple TV lineup. The only major exception, for now, is the iPhone, whose prices remain unchanged. Among the biggest increases, the base iPad now starts at ₹49,990 instead of ₹34,990, while the iPad Air has jumped from ₹64,900 to ₹89,900. The flagship iPad Pro has also seen a significant hike, with prices now starting at ₹1,39,900.

Apple’s Mac lineup has also become noticeably more expensive. The Mac mini M4 now starts at ₹94,900 (up from ₹59,900), while the iMac M4 has climbed to ₹1,74,900 from ₹1,34,900. The Mac Studio has also received a substantial increase, with the M4 Max model now costing ₹2,79,900 and the M3 Ultra variant reaching ₹5,99,900. The same trend continues across Apple’s notebook lineup. The MacBook Air M5 now starts at ₹1,49,900 instead of ₹1,19,900, while the base 14-inch MacBook Pro M5 has jumped from ₹1,69,900 to ₹2,39,900. The top-end MacBook Pro M5 Max now costs ₹4,99,900, up from ₹3,99,900.

Even Apple’s home products haven’t escaped the price revision. The HomePod now costs ₹44,900, the HomePod mini is priced at ₹15,900, and the Apple TV 4K lineup has received one of the steepest hikes, with the 64GB model increasing from ₹14,900 to ₹25,900.

#Apple #Increased #MacBook #iPad #Pricesapple

Backrooms, the surprise hit of the summer, wants you back in the room. And by room, we mean theater. Its distributor, A24, is reportedly gearing up to release a new version of the film with 15 extra minutes of footage starting on July 3.

According to the AMC Theaters website, the Backrooms: Everything Must Go Edition “includes 15 minutes of new, theatrically exclusive post-credit bonus footage from [director] Kane Parsons.”

What exactly is in that footage, we don’t know, and surely A24 is hoping you go to the theater to find out. We would be very, very surprised, though, if it expands too greatly on the mythology of the world or its creepy, ambiguous ending. That’s certainly the hope, but with a sequel almost certainly on the way, we’d imagine most secrets will be held until then. And yet, what about Backrooms has been traditional so far? We’re just speculating. It could very well be a whole new ending with twists and turns about what exactly the backrooms are, where they came from, and what their purpose is.

The move comes as the summer season really heats up with the upcoming releases of Minions & Monsters, The Odyssey, and Spider-Man: Brand New Day over the next few weeks. Currently, Backrooms sits at about $185 million domestically but grossed only about $4 million this past weekend, good enough for sixth place.

Adding additional footage to get a few more repeat viewings is probably aimed at crossing the $200 million mark domestically, which would be an incredible feat. Not that grossing over $185 million in the U.S. and over $330 million worldwide isn’t already an incredible feat on its own.

Are you ready to head back to the theater to see more Backrooms? Is there anything that could be added that would be a disappointment? Let us know below. And to check if the Backrooms: Everything Must Go Edition is coming to your local theater, check its ticketing website.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Backrooms #Adding #Rooms #FootageBackrooms,Kane Parsons">‘Backrooms’ Wants You Back and Is Adding More Rooms (Footage) Backrooms, the surprise hit of the summer, wants you back in the room. And by room, we mean theater. Its distributor, A24, is reportedly gearing up to release a new version of the film with 15 extra minutes of footage starting on July 3. According to the AMC Theaters website, the Backrooms: Everything Must Go Edition “includes 15 minutes of new, theatrically exclusive post-credit bonus footage from [director] Kane Parsons.” What exactly is in that footage, we don’t know, and surely A24 is hoping you go to the theater to find out. We would be very, very surprised, though, if it expands too greatly on the mythology of the world or its creepy, ambiguous ending. That’s certainly the hope, but with a sequel almost certainly on the way, we’d imagine most secrets will be held until then. And yet, what about Backrooms has been traditional so far? We’re just speculating. It could very well be a whole new ending with twists and turns about what exactly the backrooms are, where they came from, and what their purpose is. The move comes as the summer season really heats up with the upcoming releases of Minions & Monsters, The Odyssey, and Spider-Man: Brand New Day over the next few weeks. Currently, Backrooms sits at about 5 million domestically but grossed only about million this past weekend, good enough for sixth place. Adding additional footage to get a few more repeat viewings is probably aimed at crossing the 0 million mark domestically, which would be an incredible feat. Not that grossing over 5 million in the U.S. and over 0 million worldwide isn’t already an incredible feat on its own. Are you ready to head back to the theater to see more Backrooms? Is there anything that could be added that would be a disappointment? Let us know below. And to check if the Backrooms: Everything Must Go Edition is coming to your local theater, check its ticketing website. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Backrooms #Adding #Rooms #FootageBackrooms,Kane Parsons

Backrooms, the surprise hit of the summer, wants you back in the room. And by room, we mean theater. Its distributor, A24, is reportedly gearing up to release a new version of the film with 15 extra minutes of footage starting on July 3.

According to the AMC Theaters website, the Backrooms: Everything Must Go Edition “includes 15 minutes of new, theatrically exclusive post-credit bonus footage from [director] Kane Parsons.”

What exactly is in that footage, we don’t know, and surely A24 is hoping you go to the theater to find out. We would be very, very surprised, though, if it expands too greatly on the mythology of the world or its creepy, ambiguous ending. That’s certainly the hope, but with a sequel almost certainly on the way, we’d imagine most secrets will be held until then. And yet, what about Backrooms has been traditional so far? We’re just speculating. It could very well be a whole new ending with twists and turns about what exactly the backrooms are, where they came from, and what their purpose is.

The move comes as the summer season really heats up with the upcoming releases of Minions & Monsters, The Odyssey, and Spider-Man: Brand New Day over the next few weeks. Currently, Backrooms sits at about $185 million domestically but grossed only about $4 million this past weekend, good enough for sixth place.

Adding additional footage to get a few more repeat viewings is probably aimed at crossing the $200 million mark domestically, which would be an incredible feat. Not that grossing over $185 million in the U.S. and over $330 million worldwide isn’t already an incredible feat on its own.

Are you ready to head back to the theater to see more Backrooms? Is there anything that could be added that would be a disappointment? Let us know below. And to check if the Backrooms: Everything Must Go Edition is coming to your local theater, check its ticketing website.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Backrooms #Adding #Rooms #FootageBackrooms,Kane Parsons">‘Backrooms’ Wants You Back and Is Adding More Rooms (Footage)‘Backrooms’ Wants You Back and Is Adding More Rooms (Footage) Backrooms, the surprise hit of the summer, wants you back in the room. And by room, we mean theater. Its distributor, A24, is reportedly gearing up to release a new version of the film with 15 extra minutes of footage starting on July 3. According to the AMC Theaters website, the Backrooms: Everything Must Go Edition “includes 15 minutes of new, theatrically exclusive post-credit bonus footage from [director] Kane Parsons.” What exactly is in that footage, we don’t know, and surely A24 is hoping you go to the theater to find out. We would be very, very surprised, though, if it expands too greatly on the mythology of the world or its creepy, ambiguous ending. That’s certainly the hope, but with a sequel almost certainly on the way, we’d imagine most secrets will be held until then. And yet, what about Backrooms has been traditional so far? We’re just speculating. It could very well be a whole new ending with twists and turns about what exactly the backrooms are, where they came from, and what their purpose is. The move comes as the summer season really heats up with the upcoming releases of Minions & Monsters, The Odyssey, and Spider-Man: Brand New Day over the next few weeks. Currently, Backrooms sits at about $185 million domestically but grossed only about $4 million this past weekend, good enough for sixth place. Adding additional footage to get a few more repeat viewings is probably aimed at crossing the $200 million mark domestically, which would be an incredible feat. Not that grossing over $185 million in the U.S. and over $330 million worldwide isn’t already an incredible feat on its own. Are you ready to head back to the theater to see more Backrooms? Is there anything that could be added that would be a disappointment? Let us know below. And to check if the Backrooms: Everything Must Go Edition is coming to your local theater, check its ticketing website. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Backrooms #Adding #Rooms #FootageBackrooms,Kane Parsons

Backrooms, the surprise hit of the summer, wants you back in the room. And by room, we mean theater. Its distributor, A24, is reportedly gearing up to release a new version of the film with 15 extra minutes of footage starting on July 3.

According to the AMC Theaters website, the Backrooms: Everything Must Go Edition “includes 15 minutes of new, theatrically exclusive post-credit bonus footage from [director] Kane Parsons.”

What exactly is in that footage, we don’t know, and surely A24 is hoping you go to the theater to find out. We would be very, very surprised, though, if it expands too greatly on the mythology of the world or its creepy, ambiguous ending. That’s certainly the hope, but with a sequel almost certainly on the way, we’d imagine most secrets will be held until then. And yet, what about Backrooms has been traditional so far? We’re just speculating. It could very well be a whole new ending with twists and turns about what exactly the backrooms are, where they came from, and what their purpose is.

The move comes as the summer season really heats up with the upcoming releases of Minions & Monsters, The Odyssey, and Spider-Man: Brand New Day over the next few weeks. Currently, Backrooms sits at about $185 million domestically but grossed only about $4 million this past weekend, good enough for sixth place.

Adding additional footage to get a few more repeat viewings is probably aimed at crossing the $200 million mark domestically, which would be an incredible feat. Not that grossing over $185 million in the U.S. and over $330 million worldwide isn’t already an incredible feat on its own.

Are you ready to head back to the theater to see more Backrooms? Is there anything that could be added that would be a disappointment? Let us know below. And to check if the Backrooms: Everything Must Go Edition is coming to your local theater, check its ticketing website.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Backrooms #Adding #Rooms #FootageBackrooms,Kane Parsons

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