×
Smartphones Launched in India (July 2025): Check List

Smartphones Launched in India (July 2025): Check List

Tech-news , , , , , ,

The month of July has been an eventful one for the smartphone enthusiastic community with back-to-back launches. From the flagship tier handsets like the Samsung Galaxy Z Fold 7, Vivo X Fold 5, and the Nothing Phone 3 to the mid-range OnePlus Nord 5 series, Realme 15 series, and Tecno Pova 7 lineup, quite a few phones at different price points have been released. We also saw the emergence of new brands, such as Madhav Sheth’s AI+, introducing new handsets. And with another week to go till August, more are expected to arrive.

In case you’re contemplating a new smartphone purchase, we have compiled a list of the smartphones launched in India in the month of July 2025 to present a clearer picture and help you make an informed buying decision.

Nothing Phone 3 – July 1

The first phone on our list is the Nothing Phone 3. The handset sports a 6.67-inch 1.5K AMOLED screen and is powered by a Snapdragon 8s Gen 4 chipset, alongside up to 16GB of RAM. Nothing has equipped the phone with a triple rear camera unit, led by a 50-megapixel main sensor with OIS support. It also gets a telephoto periscope camera. The Nothing Phone 3 houses a 5,500mAh battery with 65W wired charging support.

Price in India, Availability

The price of Nothing Phone 3 in India starts at Rs. 79,999 for the 12GB + 256GB RAM and storage variant. Meanwhile, the 16GB RAM + 512GB storage configuration is priced at Rs. 89,999.

It is available for purchase via Flipkart, Flipkart Minutes, Vijay Sales, Croma, and other leading retail stores.

Oppo Reno 14 Series – July 3

Oppo Reno 14 series comprises the base variant and a Pro model. Both handsets feature triple rear cameras, headlined by a 50-megapixel main sensor. They also get 50-megapixel selfie shooters. The Oppo Reno 14 Pro is powered by a MediaTek Dimensity 8450 chipset and has a 6,200mAh battery. Meanwhile, the base Reno 14 comes with a MediaTek Dimensity 8350 SoC and a 6,00mAh battery.

Price in India, Availability

The price of Oppo Reno 14 Pro in India starts at Rs. 49,999 for the 12GB + 256GB variant. The 12GB RAM + 512GB storage configuration costs Rs. 54,999. On the other hand, the Reno 14 price begins at Rs. 37,999 for the 8GB + 256GB option and goes up to Rs. 42,999 for the 12GB + 512GB configuration.

The handsets are available for purchase via the Oppo India website, Amazon and select retail stores.

OnePlus Nord 5 Series – July 8

The OnePlus Nord 5 series arrived in India as the successor to OnePlus 4. The lineup comprises two models — OnePlus Nord 5 and the Nord CE 5. Both handsets ship with Oxygen OS 15 based on Android 15. They come with several AI features that initially debuted with the OnePlus 13s. The Nord 5 also comes with a programmable Plus key. The OnePlus Nord 5 series is equipped with a 50-megapixel rear camera and ships with an 80W charger in the box.

Price in India, Availability

OnePlus Nord 5 price in India starts at Rs. 31,999 for the 8GB + 128GB variant. The handset is also available in 12GB+256GB and 12GB+512GB RAM and storage variants, priced at Rs. 34,999 and Rs. 37,999, respectively.

Meanwhile, the price of the OnePlus Nord CE 5 starts at Rs. 24,999 for the 8GB+128GB and goes up to Rs. 28,999 for the 12GB+256GB variant. The OnePlus Nord 5 series can be purchased via Amazon, OnePlus online store, retail outlets, and other stores.

Samsung Galaxy Z Fold 7 – July 9

The new Samsung Galaxy Z Fold 7 is advertised as the thinnest and lightest Galaxy Z Fold series device yet. The new book-style foldable is powered by Qualcomm’s custom Snapdragon 8 Elite for Galaxy chipset. It packs a triple rear camera setup, headlined by a 200-megapixel primary sensor from the flagship Galaxy S25 Ultra. It packs a 4,400mAh battery and supports fast charging at 25W.

Price in India, Availability

Samsung Galaxy Z Fold 7 price in India begins at Rs. 1,74,999 for the 12GB + 256GB RAM and storage configuration. It is offered in 12GB + 512GB and 16GB + 1TB variants as well, priced at Rs. 1,86,999 and Rs. 2,16,999, respectively.

The foldable is available via Samsung.com, Amazon, Flipkart, and offline retail outlets across India.

Vivo X Fold 5 – July 14

The Vivo X Fold 5 is a book-style foldable from the China-based OEM. It has an 8.03-inch inner foldable screen and a 6.53-inch cover display. The handset is backed by the Snapdragon 8 Gen 3 SoC. It is equipped with three 50-megapixel cameras at the back, including a telephoto and an ultrawide lens. There are also two 20-megapixel selfie cameras on the inner and cover screens. Vivo has equipped it with a 6,000mAh battery with wired and wireless fast charging support.

Price in India, Availability

The Vivo X Fold 5 is available in India in a single 16GB + 512GB RAM and storage configuration. Its price is set at Rs. 1,49,999. The phone can be purchased via Flipkart and the Vivo online store.

S.No. Model Name Launch Date Starting Price in India
1. Nothing Phone 3 July 1, 2025 Rs. 79,999
2. Oppo Reno 14 Series July 3, 2025 Oppo Reno 14 – Rs. 37,999
Oppo Reno 14 Pro – Rs. 49,999
3. Tecno Pova 7 Series 5G July 4, 2025 Tecno Pova 7 – Rs. 12,999
Tecno Pova 7 Pro – Rs. 16,999
4. Honor X9c July 7, 2025 Rs. 21,999
5. AI+ Pulse July 8, 2025 Rs. 4,999
6. AI+ Nova July 8, 2025 Rs. 7,999
7. OnePlus Nord 5 Series July 8, 2025 OnePlus Nord CE 5 – Rs. 24,999
OnePlus Nord 5 – Rs. 31,999
8. Samsung Galaxy Z Fold 7 July 9, 2025 Rs. 1,74,999
9. Samsung Galaxy Z Flip 7 July 9, 2025 Rs. 1,09,999
10. Samsung Galaxy Z Flip 7 FE July 9, 2025 Rs. 89,999
11. Moto G96 5G July 9, 2025 Rs. 17,999
12. Infinix Hot 60 5G+ July 11, 2025 Rs. 10,499
13. Vivo X Fold 5 July 14, 2025 Rs. 1,49,999
14. Vivo X200 FE July 14, 2025 Rs. 54,999
15. Realme C71 July 15, 2025 Rs. 7,699
16. Samsung Galaxy F36 5G July 19, 2025 Rs. 17,499
17. Realme Narzo 80 Lite 4G July 23, 2025 Rs. 7,299
18. Realme 15 5G Series July 24, 2025 Realme 15 – Rs. 25,999
Realme 15 Pro 5G – Rs. 31,999
19. iQOO Z10R July 24, 2025 Rs. 19,499
20. Infinix Smart 10 July 25, 2025 Rs. 6,799
21. Lava Blaze Dragon July 25, 2025 Rs. 9,999

Source link
#Smartphones #Launched #India #July #Check #List

Tag

Related Posts

Today’s NYT Strands hints are easy if you served your country.

Strands, the New York Times‘ elevated word-search game, requires the player to perform a twist on the classic word search. Words can be made from linked letters — up, down, left, right, or diagonal, but words can also change direction, resulting in quirky shapes and patterns. Every single letter in the grid will be part of an answer. There’s always a theme linking every solution, along with the “spangram,” a special, word or phrase that sums up that day’s theme, and spans the entire grid horizontally or vertically.

SEE ALSO: Mahjong, Sudoku, free crossword, and more: Play games on Mashable

By providing an opaque hint and not providing the word list, Strands creates a brain-teasing game that takes a little longer to play than its other games, like Wordle and Connections.

If you’re feeling stuck or just don’t have 10 or more minutes to figure out today’s puzzle, we’ve got all the NYT Strands hints for today’s puzzle you need to progress at your preferred pace.

SEE ALSO: Wordle today: Answer, hints for May 25, 2026

NYT Strands hint for today’s theme: Thank you

The words are related to a holiday.

Mashable 101 Fan Fave: Vote for your favorite creators today

Today’s NYT Strands theme plainly explained

These words describe a military day of observation.

NYT Strands spangram hint: Is it vertical or horizontal?

Today’s NYT Strands spangram is horizontal.

NYT Strands spangram answer today

Today’s spangram is Memorial Day.

NYT Strands word list for May 25

  • Service

  • Virtue

  • Protecton

  • Sacrifice

  • Memorial Day

  • Honor

Looking for other daily online games? Mashable’s Games page has more hints, and if you’re looking for more puzzles, Mashable’s got games now!

Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Strands.

#NYT #Strands #hints #answers">NYT Strands hints, answers for May 25, 2026 Today’s NYT Strands hints are easy if you served your country.Strands, the New York Times‘ elevated word-search game, requires the player to perform a twist on the classic word search. Words can be made from linked letters — up, down, left, right, or diagonal, but words can also change direction, resulting in quirky shapes and patterns. Every single letter in the grid will be part of an answer. There’s always a theme linking every solution, along with the “spangram,” a special, word or phrase that sums up that day’s theme, and spans the entire grid horizontally or vertically. SEE ALSO: Mahjong, Sudoku, free crossword, and more: Play games on Mashable By providing an opaque hint and not providing the word list, Strands creates a brain-teasing game that takes a little longer to play than its other games, like Wordle and Connections.If you’re feeling stuck or just don’t have 10 or more minutes to figure out today’s puzzle, we’ve got all the NYT Strands hints for today’s puzzle you need to progress at your preferred pace. SEE ALSO: Wordle today: Answer, hints for May 25, 2026 NYT Strands hint for today’s theme: Thank youThe words are related to a holiday. Mashable Top Stories Mashable 101 Fan Fave: Vote for your favorite creators todayToday’s NYT Strands theme plainly explainedThese words describe a military day of observation.NYT Strands spangram hint: Is it vertical or horizontal?Today’s NYT Strands spangram is horizontal.NYT Strands spangram answer todayToday’s spangram is Memorial Day.NYT Strands word list for May 25ServiceVirtueProtectonSacrificeMemorial DayHonorLooking for other daily online games? Mashable’s Games page has more hints, and if you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.Not the day you’re after? Here’s the solution to yesterday’s Strands. #NYT #Strands #hints #answers

Strands, the New York Times‘ elevated word-search game, requires the player to perform a twist on the classic word search. Words can be made from linked letters — up, down, left, right, or diagonal, but words can also change direction, resulting in quirky shapes and patterns. Every single letter in the grid will be part of an answer. There’s always a theme linking every solution, along with the “spangram,” a special, word or phrase that sums up that day’s theme, and spans the entire grid horizontally or vertically.

SEE ALSO: Mahjong, Sudoku, free crossword, and more: Play games on Mashable

By providing an opaque hint and not providing the word list, Strands creates a brain-teasing game that takes a little longer to play than its other games, like Wordle and Connections.

If you’re feeling stuck or just don’t have 10 or more minutes to figure out today’s puzzle, we’ve got all the NYT Strands hints for today’s puzzle you need to progress at your preferred pace.

SEE ALSO: Wordle today: Answer, hints for May 25, 2026

NYT Strands hint for today’s theme: Thank you

The words are related to a holiday.

Mashable 101 Fan Fave: Vote for your favorite creators today

Today’s NYT Strands theme plainly explained

These words describe a military day of observation.

NYT Strands spangram hint: Is it vertical or horizontal?

Today’s NYT Strands spangram is horizontal.

NYT Strands spangram answer today

Today’s spangram is Memorial Day.

NYT Strands word list for May 25

  • Service

  • Virtue

  • Protecton

  • Sacrifice

  • Memorial Day

  • Honor

Looking for other daily online games? Mashable’s Games page has more hints, and if you’re looking for more puzzles, Mashable’s got games now!

Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Strands.

#NYT #Strands #hints #answers">NYT Strands hints, answers for May 25, 2026

Today’s NYT Strands hints are easy if you served your country.

Strands, the New York Times‘ elevated word-search game, requires the player to perform a twist on the classic word search. Words can be made from linked letters — up, down, left, right, or diagonal, but words can also change direction, resulting in quirky shapes and patterns. Every single letter in the grid will be part of an answer. There’s always a theme linking every solution, along with the “spangram,” a special, word or phrase that sums up that day’s theme, and spans the entire grid horizontally or vertically.

SEE ALSO: Mahjong, Sudoku, free crossword, and more: Play games on Mashable

By providing an opaque hint and not providing the word list, Strands creates a brain-teasing game that takes a little longer to play than its other games, like Wordle and Connections.

If you’re feeling stuck or just don’t have 10 or more minutes to figure out today’s puzzle, we’ve got all the NYT Strands hints for today’s puzzle you need to progress at your preferred pace.

SEE ALSO: Wordle today: Answer, hints for May 25, 2026

NYT Strands hint for today’s theme: Thank you

The words are related to a holiday.

Mashable 101 Fan Fave: Vote for your favorite creators today

Today’s NYT Strands theme plainly explained

These words describe a military day of observation.

NYT Strands spangram hint: Is it vertical or horizontal?

Today’s NYT Strands spangram is horizontal.

NYT Strands spangram answer today

Today’s spangram is Memorial Day.

NYT Strands word list for May 25

  • Service

  • Virtue

  • Protecton

  • Sacrifice

  • Memorial Day

  • Honor

Looking for other daily online games? Mashable’s Games page has more hints, and if you’re looking for more puzzles, Mashable’s got games now!

Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Strands.

#NYT #Strands #hints #answers
#Memorial #Day #sales #shop #weekendDeals,Gadgets,Verge Shopping">The best Memorial Day sales you can shop this weekendTo give you more options, we’ve also included a selection of deals from retailers that aren’t necessarily running their own Memorial Day sales but are still offering limited-time deals in the run-up to May 25th.Savings are savings, after all.TVs and streaming devicesMiscellaneous Verge favoritesUpdate, May 24th: Updated to reflect current pricing and availability.#Memorial #Day #sales #shop #weekendDeals,Gadgets,Verge Shopping

The smart glasses industry has long been a tortured dream of Silicon Valley. The premise is appealing enough: What if, to enjoy the benefits of mobile computing, people didn’t have to stare at their phones all day long and could, instead, simply wear a lightweight computing device on their face? Science fiction fans (a demographic that is strong in the tech industry) can see this vision perfectly.

However, the industry has — for much of the last decade — resembled a financial black hole into which gargantuan investments have been sunk and from which little to no profit has ever emerged.

“Everybody’s losing money,” said Chi Xu, the founder and CEO of the smart glasses company Xreal, which is a longtime partner of Google. I met Xu at Google’s I/O conference in Mountain View last week, where he was promoting Xreal’s Project Aura. That’s its latest effort to create a set of functional XR glasses that people actually want to use.

“That’s because it’s very hard, what we’re doing,” he said.

For much of the industry’s existence, the problems of smart glasses have seemed somewhat obvious: bulky, uncomfortable, and socially awkward form factor, paired with negligibly beneficial software. Now, however, industry insiders — including Xu — feel like their business has turned a corner and may be reaching an inflection point.

That supposed inflection point has something to do with Meta, whose 2023 partnership with Ray-Ban launched one of the first lines of models that has actually managed to sell a lot of units. (It’s worth noting, however, that the division responsible for the glasses, Reality Labs, still operates at a massive loss.)

Now, as form factors shrink and software improves, Xu feels that Xreal can finally become a leader in the space. “You need all the key pieces ready — you need the hardware ready, the operating system needs to be ready, and then you need a great user interface,” Xu said.

Xreal’s newest model Aura is wired smart glasses that have OLED displays embedded within them, meaning that you can watch high-resolution videos within the frames themselves. Somewhat awkwardly, Aura comes tethered to a “puck” — essentially a phone-shaped mini-computer that powers the experience behind the glasses. When using it, you can ostensibly just slip it into your pocket.

But in exchange for the awkwardness of the puck, the user gets a wider variety of fun experiences with the glasses, including an immersive Google Maps app, VR YouTube videos, and a “painting app” that lets you — via the powers of hand tracking — create holographic imagery that only you can see. There are also reportedly games, playable (again) via hand tracking, and basic web surfing functionality.

“Whether you are following a floating recipe while cooking, setting up a private workspace at a coffee shop or on a flight, or watching a movie on a virtual big screen at home, the experience is seamless,” the company promises.

Xu also says that he imagines the device being used not just by the casual consumer but by professionals as well. “It’s not just about watching the NBA game in a hologram type of format, you could also go to a coffee shop and do some work,” he said.

Currently, the glasses are only available for developers, but the plan is for them to launch commercially later this year. Xreal is also working on an IPO that is expected to take place before 2026 is over, although Xu declined to say much about it.

In the meantime, the company is working on that whole turning-a-profit thing. Xu notes that his company has been raising its gross margin while lowering its costs for marketing and sales. “Next year is the year when we could actually break even,” he says.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Xreal #Googles #smartglasses #partner #thinks #finally #mastered #notoriously #tricky #industry #TechCrunchGoogle,Google I/O,AI,SMART Glasses,XReal">Xreal, Google’s smartglasses partner, thinks it has finally mastered this notoriously tricky industry | TechCrunch The smart glasses industry has long been a tortured dream of Silicon Valley. The premise is appealing enough: What if, to enjoy the benefits of mobile computing, people didn’t have to stare at their phones all day long and could, instead, simply wear a lightweight computing device on their face? Science fiction fans (a demographic that is strong in the tech industry) can see this vision perfectly. However, the industry has — for much of the last decade — resembled a financial black hole into which gargantuan investments have been sunk and from which little to no profit has ever emerged. “Everybody’s losing money,” said Chi Xu, the founder and CEO of the smart glasses company Xreal, which is a longtime partner of Google. I met Xu at Google’s I/O conference in Mountain View last week, where he was promoting Xreal’s Project Aura. That’s its latest effort to create a set of functional XR glasses that people actually want to use. “That’s because it’s very hard, what we’re doing,” he said. For much of the industry’s existence, the problems of smart glasses have seemed somewhat obvious: bulky, uncomfortable, and socially awkward form factor, paired with negligibly beneficial software. Now, however, industry insiders — including Xu — feel like their business has turned a corner and may be reaching an inflection point. That supposed inflection point has something to do with Meta, whose 2023 partnership with Ray-Ban launched one of the first lines of models that has actually managed to sell a lot of units. (It’s worth noting, however, that the division responsible for the glasses, Reality Labs, still operates at a massive loss.) Now, as form factors shrink and software improves, Xu feels that Xreal can finally become a leader in the space. “You need all the key pieces ready — you need the hardware ready, the operating system needs to be ready, and then you need a great user interface,” Xu said. Xreal’s newest model Aura is wired smart glasses that have OLED displays embedded within them, meaning that you can watch high-resolution videos within the frames themselves. Somewhat awkwardly, Aura comes tethered to a “puck” — essentially a phone-shaped mini-computer that powers the experience behind the glasses. When using it, you can ostensibly just slip it into your pocket. But in exchange for the awkwardness of the puck, the user gets a wider variety of fun experiences with the glasses, including an immersive Google Maps app, VR YouTube videos, and a “painting app” that lets you — via the powers of hand tracking — create holographic imagery that only you can see. There are also reportedly games, playable (again) via hand tracking, and basic web surfing functionality. “Whether you are following a floating recipe while cooking, setting up a private workspace at a coffee shop or on a flight, or watching a movie on a virtual big screen at home, the experience is seamless,” the company promises. Xu also says that he imagines the device being used not just by the casual consumer but by professionals as well. “It’s not just about watching the NBA game in a hologram type of format, you could also go to a coffee shop and do some work,” he said. Currently, the glasses are only available for developers, but the plan is for them to launch commercially later this year. Xreal is also working on an IPO that is expected to take place before 2026 is over, although Xu declined to say much about it. In the meantime, the company is working on that whole turning-a-profit thing. Xu notes that his company has been raising its gross margin while lowering its costs for marketing and sales. “Next year is the year when we could actually break even,” he says. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Xreal #Googles #smartglasses #partner #thinks #finally #mastered #notoriously #tricky #industry #TechCrunchGoogle,Google I/O,AI,SMART Glasses,XReal

gargantuan investments have been sunk and from which little to no profit has ever emerged.

“Everybody’s losing money,” said Chi Xu, the founder and CEO of the smart glasses company Xreal, which is a longtime partner of Google. I met Xu at Google’s I/O conference in Mountain View last week, where he was promoting Xreal’s Project Aura. That’s its latest effort to create a set of functional XR glasses that people actually want to use.

“That’s because it’s very hard, what we’re doing,” he said.

For much of the industry’s existence, the problems of smart glasses have seemed somewhat obvious: bulky, uncomfortable, and socially awkward form factor, paired with negligibly beneficial software. Now, however, industry insiders — including Xu — feel like their business has turned a corner and may be reaching an inflection point.

That supposed inflection point has something to do with Meta, whose 2023 partnership with Ray-Ban launched one of the first lines of models that has actually managed to sell a lot of units. (It’s worth noting, however, that the division responsible for the glasses, Reality Labs, still operates at a massive loss.)

Now, as form factors shrink and software improves, Xu feels that Xreal can finally become a leader in the space. “You need all the key pieces ready — you need the hardware ready, the operating system needs to be ready, and then you need a great user interface,” Xu said.

Xreal’s newest model Aura is wired smart glasses that have OLED displays embedded within them, meaning that you can watch high-resolution videos within the frames themselves. Somewhat awkwardly, Aura comes tethered to a “puck” — essentially a phone-shaped mini-computer that powers the experience behind the glasses. When using it, you can ostensibly just slip it into your pocket.

But in exchange for the awkwardness of the puck, the user gets a wider variety of fun experiences with the glasses, including an immersive Google Maps app, VR YouTube videos, and a “painting app” that lets you — via the powers of hand tracking — create holographic imagery that only you can see. There are also reportedly games, playable (again) via hand tracking, and basic web surfing functionality.

“Whether you are following a floating recipe while cooking, setting up a private workspace at a coffee shop or on a flight, or watching a movie on a virtual big screen at home, the experience is seamless,” the company promises.

Xu also says that he imagines the device being used not just by the casual consumer but by professionals as well. “It’s not just about watching the NBA game in a hologram type of format, you could also go to a coffee shop and do some work,” he said.

Currently, the glasses are only available for developers, but the plan is for them to launch commercially later this year. Xreal is also working on an IPO that is expected to take place before 2026 is over, although Xu declined to say much about it.

In the meantime, the company is working on that whole turning-a-profit thing. Xu notes that his company has been raising its gross margin while lowering its costs for marketing and sales. “Next year is the year when we could actually break even,” he says.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Xreal #Googles #smartglasses #partner #thinks #finally #mastered #notoriously #tricky #industry #TechCrunchGoogle,Google I/O,AI,SMART Glasses,XReal">Xreal, Google’s smartglasses partner, thinks it has finally mastered this notoriously tricky industry | TechCrunch

The smart glasses industry has long been a tortured dream of Silicon Valley. The premise is appealing enough: What if, to enjoy the benefits of mobile computing, people didn’t have to stare at their phones all day long and could, instead, simply wear a lightweight computing device on their face? Science fiction fans (a demographic that is strong in the tech industry) can see this vision perfectly.

However, the industry has — for much of the last decade — resembled a financial black hole into which gargantuan investments have been sunk and from which little to no profit has ever emerged.

“Everybody’s losing money,” said Chi Xu, the founder and CEO of the smart glasses company Xreal, which is a longtime partner of Google. I met Xu at Google’s I/O conference in Mountain View last week, where he was promoting Xreal’s Project Aura. That’s its latest effort to create a set of functional XR glasses that people actually want to use.

“That’s because it’s very hard, what we’re doing,” he said.

For much of the industry’s existence, the problems of smart glasses have seemed somewhat obvious: bulky, uncomfortable, and socially awkward form factor, paired with negligibly beneficial software. Now, however, industry insiders — including Xu — feel like their business has turned a corner and may be reaching an inflection point.

That supposed inflection point has something to do with Meta, whose 2023 partnership with Ray-Ban launched one of the first lines of models that has actually managed to sell a lot of units. (It’s worth noting, however, that the division responsible for the glasses, Reality Labs, still operates at a massive loss.)

Now, as form factors shrink and software improves, Xu feels that Xreal can finally become a leader in the space. “You need all the key pieces ready — you need the hardware ready, the operating system needs to be ready, and then you need a great user interface,” Xu said.

Xreal’s newest model Aura is wired smart glasses that have OLED displays embedded within them, meaning that you can watch high-resolution videos within the frames themselves. Somewhat awkwardly, Aura comes tethered to a “puck” — essentially a phone-shaped mini-computer that powers the experience behind the glasses. When using it, you can ostensibly just slip it into your pocket.

But in exchange for the awkwardness of the puck, the user gets a wider variety of fun experiences with the glasses, including an immersive Google Maps app, VR YouTube videos, and a “painting app” that lets you — via the powers of hand tracking — create holographic imagery that only you can see. There are also reportedly games, playable (again) via hand tracking, and basic web surfing functionality.

“Whether you are following a floating recipe while cooking, setting up a private workspace at a coffee shop or on a flight, or watching a movie on a virtual big screen at home, the experience is seamless,” the company promises.

Xu also says that he imagines the device being used not just by the casual consumer but by professionals as well. “It’s not just about watching the NBA game in a hologram type of format, you could also go to a coffee shop and do some work,” he said.

Currently, the glasses are only available for developers, but the plan is for them to launch commercially later this year. Xreal is also working on an IPO that is expected to take place before 2026 is over, although Xu declined to say much about it.

In the meantime, the company is working on that whole turning-a-profit thing. Xu notes that his company has been raising its gross margin while lowering its costs for marketing and sales. “Next year is the year when we could actually break even,” he says.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Xreal #Googles #smartglasses #partner #thinks #finally #mastered #notoriously #tricky #industry #TechCrunchGoogle,Google I/O,AI,SMART Glasses,XReal

Post Comment