The third and final season of the industry-defining Squid Game confidently delivers each new round of the deathly games with spectacularly brutal aplomb — but its attempts at worldbuilding are disappointingly tired and uneven.
Some of Squid Game’s most interesting dynamics from the first two seasons — the politics among the masked guards, the organ-harvesting operation, the relationship between Front Man/In-ho (played by Lee Byung-hun) and brother Jun-ho (Wi Ha-jun), the crew of burly men led by Jun-ho trying to uncover and infiltrate the island hosting the games — screech to frustratingly lackluster conclusions, without enlarging the world beyond what we have already seen so far.
A new season of any show should always aim to ask new questions. For Squid Game, there are plenty to choose from. What is the selection process like for guards, and how do they get promoted up the hierarchy into the “triangle” sergeants or, eventually, the “square” leaders? What are their inner politics like? What other things happened between brothers In-ho and Jun-ho before In-ho joined the games? If Jun-ho’s crew manages to infiltrate the island, will the games be stopped? How will that happen? Who are these English-speaking VIPs, really? Have there been occasions in the past where the games were nearly publicly exposed?
However, the third season’s worldbuilding efforts remain frustratingly unimaginative for the most part, although the season’s final 10 minutes deliver some of its most glorious moments that take place outside the games. They’re so intriguing that it makes you wonder why we didn’t just start there.
Image: Netflix
The third season picks up several threads from where the previous left off (season 3 functions more as a second part to season 2 than a standalone season). Jun-ho and his crew remain adamant about finding the island, while loyal helper Woo-seok (Jun Suk-ho) claims a stake in one of the show’s more exciting scenes when trying to uncover the boat captain’s past. There is one plotline between North Korea-born guard No-eul (Park Gyu-young) and another trooper, with the game’s top-ranking guard getting pulled into the scuffles. Yet, these endeavors are unevenly fleshed out and don’t enlarge the Squid Game universe much.
Squid Game creator Hwang Dong-hyuk seems to be at his best when directing the action-filled contests, which feature children’s games like Jump Rope and Hide and Seek in this season. From the vertigo-inducing, towering game of Jump Rope to long shots down Hide and Seek’s labyrinthian corridors of seemingly endless doors and rooms in arresting colors, Hwang is a magician of fear, suspense, and relief. In the throes of the games’ battleground, the alchemy of circumstantial trust, forged and broken alliances, and flashes of humanity reminds viewers of all the elements that made Squid Game such a global hit when it first premiered in 2021.
The very best part of Squid Game also grows into its biggest curse: it is a show that just works so well with an ensemble cast. Beyond headliner Gi-hun/Player 456 (Lee Jung-jae), other characters — like the cold, calculative crypto bro Myung-gi (Yim Si-wan), strong-willed and heavily pregnant Jun-hee (Jo Yu-ri), eager but self-doubting Dae-ho (Kang Ha-neul), former marine Hyun-ju (Park Sung-hoon), unpredictable but captivating Nam-gyu (Roh Jae-won), and mother-son duo Geum-ja (Kang Ae-sim) and Yong-sik (Yang Dong-geun) — all pull their weight.
Part of the third season’s unsteady steps can be pardoned on the basis that some of the characters that audiences are most invested in just… die, due to the nature of the show as a survival game. This is amplified particularly in this season, as more than three quarters of the players have already been eliminated. The spectacle and extravaganza of Squid Game thrives on the cacophony of 456 desperate but complex humans decked out in their blocky green tracksuits taking on their lives’ biggest chance at redemption in the games arena. It is the brilliant clash of gallows humor, personalities big and small, and a hundred different value systems that has propelled much of the show’s momentum.

Image: Netflix
As the players are killed off, the dormitory empties out and the show needs to turn elsewhere to find its verve and momentum. While this presents an opportunity for the story to become more intimate, fleshing the remaining characters out with greater depth, Squid Game suddenly becomes uncharacteristically too timid to tread these waters.
The third episode, titled “It’s Not Your Fault,” is the show’s most affecting one, and perhaps its strongest. The boisterous arena of games gives way to sincere emotional exchange. As the games claim their victims, some of the surviving characters utter the phrase “it’s my fault” in their despair. They grapple with an overbearing guilt that their personal survival has come at such great cost, and also blame their own missteps and shortcomings that brought them to the games in the first place.
Yet, amid all the pain and hurt, the episode makes way for expressions of profound grace and wisdom. While Gi-hun has turned nearly mute, burning with unspeakable rage and guilt after an unsuccessful and expensive rebellion (which we saw in season 2), it is in this episode that he speaks the most, in trying to find connection and catharsis. One sagely character muses to Gi-hun, “No matter how you look at it, life just is unfair. Bad people do bad things, but they blame others and go on to live in peace. Good people, on the other hand, beat themselves up about the smallest things.”
Contextualized in the show’s wider critiques of unchecked capitalism and inequality, this episode brings the question of guilt into sharp relief. As much as the game fashions its own heroes and losers, victors and victims, everyone who is a participant here is ultimately a casualty of society in the “real world” outside the games. Some are born into poverty or into broken families. Others cannot find help for their drug or gambling addiction. Some just never had the best cards to start life with. Who is really at fault?
While the third episode flows smoothly in its plot and character development, the same cannot be said for many other parts of the season. Some of the season’s plot twists will also prove divisive among audiences — for example, a new player is unceremoniously introduced into the games without being able to give their consent, or even participate in each round of voting. This introduces a remarkably new dynamic among the players, although the player’s participation may make for uncomfortable viewing at times.
The show changes gears in its final minutes, when it picks up the pace dramatically. It also ends in a way that opens up many new directions for future Squid Game spinoffs, which feel like an inevitability at this point. With such a big prize to be won, it’s hard to imagine Netflix staying away from one of its most lucrative series for long.
Squid Game season 3 is streaming on Netflix now.
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![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680)

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