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The EarFun Air Pro 4 earbuds are on sale for just ahead of Prime Day

The EarFun Air Pro 4 earbuds are on sale for just $63 ahead of Prime Day

Tech-news

SAVE $27: The EarFun Air Pro 4 earbuds (black) are on sale for $62.99 at Amazon, down from the list price at EarFun of $89.99. That’s a 30% discount.

Earbuds have become an essential part of everyday life. We’re using them for podcasts, pump-up playlists, and some of us even use sleep earbuds to get better sleep. If you’re in need of a fresh pair that also come with noise-cancellation and don’t come with a shocking price tag, check out this deal at Amazon.

As of June 25, the EarFun Air Pro 4 earbuds (black) are on sale at Amazon for $62.99, marked down from the list price at EarFun of $89.99. That’s a 30% discount that takes $27 off the normal price.

The official start date of Amazon Prime Day is still a few weeks off, but we’re already seeing great deals if you’re looking to grab a fresh pair of earbuds. While we love our earbuds, they come with two issues. First, they’re oh so easy to lose, and second, the best of the best tend to come in at eye-watering prices. And for those two reasons, it might be smart to grab a pair of affordable earbuds that also sound great. Enter the world of the EarFun Air Pro 4 earbuds.

SEE ALSO:

Early Prime Day wireless earbuds deals are slowly rolling in at Amazon

On Mashable’s list of the best budget earbuds, the EarFun Air Pro 4 earn the spot for the best noise-cancelling option. In their review, Mashable’s reporter said, “The EarFun Air Pro 4 earbuds may not come from one of the more well-known audio brands, but they have some of the best battery life and noise cancellation we’ve experienced on any earbuds, not just those in the budget price range.” They even found them comfortable and secure while running.

Mashable Deals

We’re all ears when it comes to tech that doesn’t sacrifice quality while coming in at a much lower price point, and that’s the name of the game with the EarFun Air Pro 4 earbuds. Plus, the EarFun app lets you chose from five different noise-cancelling options, which isn’t something Apple or Bose can claim. The battery life on the EarFun Pro 4 is also impressive, getting up to 52 hours with the included charging case.

Instead of dishing out well over $100, take advantage of the EarFun Air Pro 4 while they’re on sale for $62.99 at Amazon ahead of Prime Day. Just be sure to go with the black version to score this sale price.

The best early Prime Day deals to shop this week

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smart thermostats, one for the highest floor and another for the lower two. I asked to turn on the AC, which Gemini immediately did, but it didn’t ask me to specify which one and decided it was time for the upstairs AC to shine. It also defaulted to Eco mode, so I had to request that the thermostats be set to 75 degrees instead of the high 70s. Still, I was able to casually say “Can you set the temperature in the living room to 75, and upstairs too?” and it applied that to both smart thermostats.

Gemini Live is another way to converse with the Google Home Speaker (it’s only available on some older devices). You’ll tell the speaker “Hey Google, let’s talk,” and it’ll activate a conversational mode that will chat back and forth with you about any topics you bring up. I had a back-and-forth conversation with Gemini about my 3-year-old’s sleep schedule, how to treat sunburns on your scalp (you’ll never guess what I got this weekend), and asked about a summary of the previous night’s episode of Love Island (though Gemini didn’t have a recap yet of the episode that had premiered a few hours before).

Gemini also asked follow-up questions with each topic to keep the conversation going, but would change gears to whatever topic I introduced. It works as intended, but I’m not sure how useful it is in the home context—you’re more likely to use something like this on your smartphone. It’s just not my preferred way to learn or discuss new information, but audio learners might really like it.

I was excited to ask Gemini what it sees around the home via my Google security cameras, but the experience didn’t impress me as much as I hoped. Time and time again, I asked questions like whether the car was in the garage, and Gemini said that either it didn’t have access to that information or that I needed to upgrade my subscription tier to get the answer (you need Google Home Advanced).

Echo Chamber

Image may contain Electronics and Speaker

Photograph: Nena Farrell

Google and Amazon made the same move at roughly the same time: a new small-sized smart speaker that promises the sound quality of larger speakers, retailing for $100. Smaller speakers like the previous Echo Dot models and the Google Home Mini have been popular because they can be placed anywhere, whether it’s on a crowded shelf or tucked into a corner of the kitchen, but they were also much cheaper.

#Googles #Smart #Speaker #Takes #Leadgoogle,shopping,smart home,review,speakers,google gemini,smart speakers,reviews">Google’s New Smart Speaker Takes the LeadGemini did a pretty good job with more conversational commands, though you still need to be specific for some requests. For example, my three-story townhouse has two smart thermostats, one for the highest floor and another for the lower two. I asked to turn on the AC, which Gemini immediately did, but it didn’t ask me to specify which one and decided it was time for the upstairs AC to shine. It also defaulted to Eco mode, so I had to request that the thermostats be set to 75 degrees instead of the high 70s. Still, I was able to casually say “Can you set the temperature in the living room to 75, and upstairs too?” and it applied that to both smart thermostats.Gemini Live is another way to converse with the Google Home Speaker (it’s only available on some older devices). You’ll tell the speaker “Hey Google, let’s talk,” and it’ll activate a conversational mode that will chat back and forth with you about any topics you bring up. I had a back-and-forth conversation with Gemini about my 3-year-old’s sleep schedule, how to treat sunburns on your scalp (you’ll never guess what I got this weekend), and asked about a summary of the previous night’s episode of Love Island (though Gemini didn’t have a recap yet of the episode that had premiered a few hours before).Gemini also asked follow-up questions with each topic to keep the conversation going, but would change gears to whatever topic I introduced. It works as intended, but I’m not sure how useful it is in the home context—you’re more likely to use something like this on your smartphone. It’s just not my preferred way to learn or discuss new information, but audio learners might really like it.I was excited to ask Gemini what it sees around the home via my Google security cameras, but the experience didn’t impress me as much as I hoped. Time and time again, I asked questions like whether the car was in the garage, and Gemini said that either it didn’t have access to that information or that I needed to upgrade my subscription tier to get the answer (you need Google Home Advanced).Echo ChamberPhotograph: Nena FarrellGoogle and Amazon made the same move at roughly the same time: a new small-sized smart speaker that promises the sound quality of larger speakers, retailing for 0. Smaller speakers like the previous Echo Dot models and the Google Home Mini have been popular because they can be placed anywhere, whether it’s on a crowded shelf or tucked into a corner of the kitchen, but they were also much cheaper.#Googles #Smart #Speaker #Takes #Leadgoogle,shopping,smart home,review,speakers,google gemini,smart speakers,reviews

, one for the highest floor and another for the lower two. I asked to turn on the AC, which Gemini immediately did, but it didn’t ask me to specify which one and decided it was time for the upstairs AC to shine. It also defaulted to Eco mode, so I had to request that the thermostats be set to 75 degrees instead of the high 70s. Still, I was able to casually say “Can you set the temperature in the living room to 75, and upstairs too?” and it applied that to both smart thermostats.

Gemini Live is another way to converse with the Google Home Speaker (it’s only available on some older devices). You’ll tell the speaker “Hey Google, let’s talk,” and it’ll activate a conversational mode that will chat back and forth with you about any topics you bring up. I had a back-and-forth conversation with Gemini about my 3-year-old’s sleep schedule, how to treat sunburns on your scalp (you’ll never guess what I got this weekend), and asked about a summary of the previous night’s episode of Love Island (though Gemini didn’t have a recap yet of the episode that had premiered a few hours before).

Gemini also asked follow-up questions with each topic to keep the conversation going, but would change gears to whatever topic I introduced. It works as intended, but I’m not sure how useful it is in the home context—you’re more likely to use something like this on your smartphone. It’s just not my preferred way to learn or discuss new information, but audio learners might really like it.

I was excited to ask Gemini what it sees around the home via my Google security cameras, but the experience didn’t impress me as much as I hoped. Time and time again, I asked questions like whether the car was in the garage, and Gemini said that either it didn’t have access to that information or that I needed to upgrade my subscription tier to get the answer (you need Google Home Advanced).

Echo Chamber

Image may contain Electronics and Speaker

Photograph: Nena Farrell

Google and Amazon made the same move at roughly the same time: a new small-sized smart speaker that promises the sound quality of larger speakers, retailing for $100. Smaller speakers like the previous Echo Dot models and the Google Home Mini have been popular because they can be placed anywhere, whether it’s on a crowded shelf or tucked into a corner of the kitchen, but they were also much cheaper.

#Googles #Smart #Speaker #Takes #Leadgoogle,shopping,smart home,review,speakers,google gemini,smart speakers,reviews">Google’s New Smart Speaker Takes the Lead

Gemini did a pretty good job with more conversational commands, though you still need to be specific for some requests. For example, my three-story townhouse has two smart thermostats, one for the highest floor and another for the lower two. I asked to turn on the AC, which Gemini immediately did, but it didn’t ask me to specify which one and decided it was time for the upstairs AC to shine. It also defaulted to Eco mode, so I had to request that the thermostats be set to 75 degrees instead of the high 70s. Still, I was able to casually say “Can you set the temperature in the living room to 75, and upstairs too?” and it applied that to both smart thermostats.

Gemini Live is another way to converse with the Google Home Speaker (it’s only available on some older devices). You’ll tell the speaker “Hey Google, let’s talk,” and it’ll activate a conversational mode that will chat back and forth with you about any topics you bring up. I had a back-and-forth conversation with Gemini about my 3-year-old’s sleep schedule, how to treat sunburns on your scalp (you’ll never guess what I got this weekend), and asked about a summary of the previous night’s episode of Love Island (though Gemini didn’t have a recap yet of the episode that had premiered a few hours before).

Gemini also asked follow-up questions with each topic to keep the conversation going, but would change gears to whatever topic I introduced. It works as intended, but I’m not sure how useful it is in the home context—you’re more likely to use something like this on your smartphone. It’s just not my preferred way to learn or discuss new information, but audio learners might really like it.

I was excited to ask Gemini what it sees around the home via my Google security cameras, but the experience didn’t impress me as much as I hoped. Time and time again, I asked questions like whether the car was in the garage, and Gemini said that either it didn’t have access to that information or that I needed to upgrade my subscription tier to get the answer (you need Google Home Advanced).

Echo Chamber

Image may contain Electronics and Speaker

Photograph: Nena Farrell

Google and Amazon made the same move at roughly the same time: a new small-sized smart speaker that promises the sound quality of larger speakers, retailing for $100. Smaller speakers like the previous Echo Dot models and the Google Home Mini have been popular because they can be placed anywhere, whether it’s on a crowded shelf or tucked into a corner of the kitchen, but they were also much cheaper.

#Googles #Smart #Speaker #Takes #Leadgoogle,shopping,smart home,review,speakers,google gemini,smart speakers,reviews
If you’ve been wanting to buy a robot vacuum but have been put off by how much it can cost to get a good one, now is not a bad time to start looking. Prime Day has kicked off, though more than just Amazon is offering deals on several models we’ve tested from brands like Roborock, Dreame, and Shark. Whether you’re looking for a basic robot vacuum that can cut down on the amount of vacuuming you have to do or a high-end model that can wash and dry its own mop pads and climb over room thresholds, there are deals available across a wide range of price points.

#robot #vacuum #deals #Prime #DayDeals,Gadgets,Prime Day,Smart Home,Tech,Verge Shopping">The best robot vacuum deals available during Prime DayIf you’ve been wanting to buy a robot vacuum but have been put off by how much it can cost to get a good one, now is not a bad time to start looking. Prime Day has kicked off, though more than just Amazon is offering deals on several models we’ve tested from brands like Roborock, Dreame, and Shark. Whether you’re looking for a basic robot vacuum that can cut down on the amount of vacuuming you have to do or a high-end model that can wash and dry its own mop pads and climb over room thresholds, there are deals available across a wide range of price points.Update, June 23rd: Adjusted prices and availability and added deals for the Narwal Flow, Narwal Flow 2, and SwitchBot K11 Plus.#robot #vacuum #deals #Prime #DayDeals,Gadgets,Prime Day,Smart Home,Tech,Verge Shopping

As quick commerce becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation.

Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers.

Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks.

India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers.

The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products.

The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified.

“What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.”

Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company.

The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network.

Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers.

Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year.

Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country.

The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings.

“We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Walmartbacked #Flipkart #expands #quickcommerce #push #Amazon #ramps #India #TechCrunchAmazon,Flipkart,Quick commerce,Walmart">Walmart-backed Flipkart expands quick-commerce push as Amazon ramps up in India | TechCrunch As quick commerce becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation. Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers. Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks. India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers. The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products. The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified. “What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.” Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company. The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network. Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers. Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year. Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country. The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings. “We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Walmartbacked #Flipkart #expands #quickcommerce #push #Amazon #ramps #India #TechCrunchAmazon,Flipkart,Quick commerce,Walmart

becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation.

Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers.

Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks.

India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers.

The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products.

The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified.

“What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.”

Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company.

The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network.

Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers.

Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year.

Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country.

The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings.

“We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Walmartbacked #Flipkart #expands #quickcommerce #push #Amazon #ramps #India #TechCrunchAmazon,Flipkart,Quick commerce,Walmart">Walmart-backed Flipkart expands quick-commerce push as Amazon ramps up in India | TechCrunch

As quick commerce becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation.

Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers.

Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks.

India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers.

The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products.

The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified.

“What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.”

Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company.

The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network.

Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers.

Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year.

Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country.

The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings.

“We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Walmartbacked #Flipkart #expands #quickcommerce #push #Amazon #ramps #India #TechCrunchAmazon,Flipkart,Quick commerce,Walmart

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