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The foldable iPhone might look like two iPhone Airs stuck together

The foldable iPhone might look like two iPhone Airs stuck together

While it seems like a foregone conclusion that there will be a foldable iPhone, possibly late next year, there hasn’t been much info about what it would look like. In the latest installment of his Power On newsletter Mark Gurman says he’s being told it will look more or less like two iPhone Airs stuck together.

That means it should be pretty thin, though potentially thicker than a Pixel 10 Pro Fold (10.8mm) and Galaxy Z Fold7 (8.9mm) since an iPhone Air comes in at 5.6mm thick. Though Ming-Chi Kuo’s sources suggest the foldable will be quite a bit thinner when unfolded, possibly as little as 4.5mm. Unfortunately, Gurman also expects the foldable iPhone to cost more than the Pixel Fold, starting at at least $2,000, possibly more.

One benefit of basing the foldable on the iPhone Air’s design is durability. While foldables have improved a lot over the years, there are still concerns about how they can stand up to abuse. But Gurman says the iPhone fold will be made of titanium, just like the Air, which both JerryRigsEverything and iFixIt have found to be pretty tough.

iFixIt also gave the iPhone Air a surprisingly decent repairability score of seven. If an iPhone fold could even get close to the same repairability score it would be a pretty big deal. Both the Pixel Fold and Z Fold7 earned repairability scores of three, meaning these phones that are far more fragile than your standard glass rectangle are also much harder to repair.

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launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know.

HOK Studio to Boost Creator Ecosystem

At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content.

Dean Huang, the game’s producer, said:

India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.

EWC Qualifier

Honor of Kings Launches HOK Studio and Esports Qualifier in India
	
After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know. 



HOK Studio to Boost Creator Ecosystem



At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content. 



Dean Huang, the game’s producer, said:




India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.




EWC Qualifier







Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at  million.



The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.





#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at $3 million.

The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.

#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton">Honor of Kings Launches HOK Studio and Esports Qualifier in India
	
After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know. 



HOK Studio to Boost Creator Ecosystem



At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content. 



Dean Huang, the game’s producer, said:




India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.




EWC Qualifier







Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at  million.



The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.





#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know.

HOK Studio to Boost Creator Ecosystem

At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content.

Dean Huang, the game’s producer, said:

India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.

EWC Qualifier

Honor of Kings Launches HOK Studio and Esports Qualifier in India
	
After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know. 



HOK Studio to Boost Creator Ecosystem



At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content. 



Dean Huang, the game’s producer, said:




India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.




EWC Qualifier







Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at  million.



The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.





#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at $3 million.

The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.

#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton">Honor of Kings Launches HOK Studio and Esports Qualifier in India

After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know.

HOK Studio to Boost Creator Ecosystem

At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content.

Dean Huang, the game’s producer, said:

India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.

EWC Qualifier

Honor of Kings Launches HOK Studio and Esports Qualifier in India
	
After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know. 



HOK Studio to Boost Creator Ecosystem



At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content. 



Dean Huang, the game’s producer, said:




India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.




EWC Qualifier







Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at  million.



The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.





#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at $3 million.

The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.

#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton
MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the $4 trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips.

The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the $600 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point.

The ‘Neo’ is a blueprint for a more affordable Apple

Apple’s New CEO Could Bring Us Less Pro, More ‘Neo’
                Apple’s new chief, John Ternus, is set to bring hardware back to the fore. The first instance of a true Ternus brainchild, the cheap and vibrant MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

 Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the  trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips. The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the 0 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point. The ‘Neo’ is a blueprint for a more affordable Apple A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the 0 or 0 version with extra storage space have slipped all the way into May.

 The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

 The 0 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink. Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.      #Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook
A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo

Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the $600 or $700 version with extra storage space have slipped all the way into May.

The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

The $600 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink.

Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.

#Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook">Apple’s New CEO Could Bring Us Less Pro, More ‘Neo’
                Apple’s new chief, John Ternus, is set to bring hardware back to the fore. The first instance of a true Ternus brainchild, the cheap and vibrant MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

 Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the  trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips. The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the 0 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point. The ‘Neo’ is a blueprint for a more affordable Apple A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the 0 or 0 version with extra storage space have slipped all the way into May.

 The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

 The 0 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink. Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.      #Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook

, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the $4 trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips.

The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the $600 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point.

The ‘Neo’ is a blueprint for a more affordable Apple

Apple’s New CEO Could Bring Us Less Pro, More ‘Neo’
                Apple’s new chief, John Ternus, is set to bring hardware back to the fore. The first instance of a true Ternus brainchild, the cheap and vibrant MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

 Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the  trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips. The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the 0 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point. The ‘Neo’ is a blueprint for a more affordable Apple A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the 0 or 0 version with extra storage space have slipped all the way into May.

 The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

 The 0 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink. Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.      #Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook
A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo

Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the $600 or $700 version with extra storage space have slipped all the way into May.

The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

The $600 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink.

Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.

#Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook">Apple’s New CEO Could Bring Us Less Pro, More ‘Neo’

Apple’s new chief, John Ternus, is set to bring hardware back to the fore. The first instance of a true Ternus brainchild, the cheap and vibrant MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the $4 trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips.

The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the $600 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point.

The ‘Neo’ is a blueprint for a more affordable Apple

Apple’s New CEO Could Bring Us Less Pro, More ‘Neo’
                Apple’s new chief, John Ternus, is set to bring hardware back to the fore. The first instance of a true Ternus brainchild, the cheap and vibrant MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the “Neo” name and revitalize all of Apple’s low-end products, from iPads to Apple Watches to iPhones.

 Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the  trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple’s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac’s landmark transition from Intel’s x86 architecture to ARM-based M-series chips. The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we’ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can’t afford. If there’s any one Mac that has Ternus’ stamp of approval, it’s the 0 MacBook Neo. It came with a new name that had never been used in Apple’s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple’s penchant for premium and offered a build quality you can’t get from PCs at this price point. The ‘Neo’ is a blueprint for a more affordable Apple A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the 0 or 0 version with extra storage space have slipped all the way into May.

 The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

 The 0 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink. Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.      #Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook
A pretty pink color emphasizes the MacBook Neo’s appeal. © Raymond Wong / Gizmodo

Ternus, as Apple’s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop’s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg’s Mark Gurman wrote that Ternus “urged the company to sell a cheaper laptop that could appeal to a younger generation.” And people loved it. The laptop continues to sell so well that shipping times for either the $600 or $700 version with extra storage space have slipped all the way into May.

The next Apple products may similarly look downstream for a new customer base. Apple’s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don’t spark the imagination. The Neo name could become the term for all of Apple’s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.

The $600 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the “e,” add “Neo” in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink.

Apple doesn’t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today’s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple’s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.

#Apples #CEO #Bring #Pro #NeoApple,iPad,iPhone,john ternus,MacBook

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