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The NFL Goes MrBeast Mode

The NFL Goes MrBeast Mode

The first international game of the National Football League season, a Friday-night tilt between the Kansas City Chiefs and Los Angeles Chargers in São Paulo, is celebrated on the ground by the usual pomp and circumstance.

There are photo booths and merch tents catering to local fans, samba dancers in feathered head-pieces entertaining American die-hards traveling across the equator, and a press conference where Chiefs quarterback Patrick Mahomes has to backtrack after calling association football (that is, the kind that is still most popular in Brazil, and the rest of the word) “soccer.” But fans tuning in at home are greeted by a different, somewhat more disturbing spectacle: news that YouTuber, prolific content creator, and protein-infused milk impresario Jimmy “MrBeast” Donaldson has purchased the NFL.

In a pregame preview airing on YouTube–which, for the first time ever, is broadcasting a regular-season NFL game globally, and for free–the platform’s most valuable creator appears opposite league commissioner Roger Goodell, in a purportedly comical “sketch” about MrBeast’s takeover of the league, which sees him assigning popular content creators to team rosters. A postgame stunt sees Donaldson awarding one hardcore fan a ticket to Super Bowl LX, and firing another out of a human cannon. Not everyone welcomes the NFL’s new zillennial overlord. “MrBeast on my television invading my beautiful sport,” one fan posts on X. A friend (a lifelong football fan in his mid-40s) who texts me during the game says the whole production, “Looks insanely gen z.”

Influencers haleyybaylee and Deestroying at YouTube’s first live NFL broadcast.

Photograph: Eli Tawil; YouTube TV

Which is of course the point. The September 5 YouTube-exclusive São Paulo game (the platform covered my travel expenses to attend), dovetails two of the NFL’s key priorities, spreading football both internationally and intergenerationally. “I completely understand that not all fans and audiences are going to welcome change,” Donaldson writes in a statement to WIRED. “Our hope is that over time they’ll recognize we are approaching everything we do with admiration and respect and want to be able to share something that’s as unique and special as the NFL with our fans.”

If the NFL fails to establish American football abroad, both with Gen Z—whose sports fandom, studies have shown, ranks the lowest among generational cohorts—and with international audiences unaccustomed to the distinctly American pastime, it won’t be for lack of trying. Since 2005, the league has been hosting regular-season games abroad. First was Mexico. Then London. Then Germany. Then Brazil. This season will see additional international games in Berlin, Madrid, and Dublin. The penetration into the South American market seems at once incredibly bold and completely sensible. Sensible, because players and fans alike don’t have to struggle against the pesky realities of time zones. And bold because, perhaps even more so than the UK or continental Europe, South America has its own distinct, passionate football culture that has nothing to do with its brawnier North American cousin.

The NFL’s 2025 Brazilian operation offers a good matchup for further testing the viability of the South American market. Due to their long, somewhat challenging, history in Southern California, the Chargers boast a substantial Latino fan base, who call them Los Bolts. And the Chiefs (despite being dismantled humiliatingly in last season’s Super Bowl) remain a global brand. The Chiefs have also benefited from the A-list celebrity of some of their players, specifically Mahomes, and tight end Travis Kelce, whose recent engagement to pop star Taylor Swift makes him de facto one of the most famous human beings on the planet. As James Brighton, a Chargers fan and California native who traveled to Brazil for the matchup, grumbles to me before the game, “Mahomes is easily marketable … Kelce and Taylor Swift is the romance the world wants to see, I guess. They’re the face of the NFL right now.” The league is counting on it. But for the NFL’s second Brazil game, they aren’t taking any chances.

“There is no better platform than YouTube,” says veteran broadcaster Rich Eisen, his head literally framed by a YouTube logo as he lounges in the YouTube-branded green room deep in the concrete bowels of São Paulo’s Neo Química Arena in the idle hours before he ascends to the broadcast booth to provide play-by-play commentary. “There is no more powerful distributor to reach people of all ages, and to feed an insatiable desire of people to take in content.”

Eisen speaks from experience. At 56, he may be a generation or three removed from the Gen Z–dominated domain of professional content creation. Nevertheless, he has been able to parlay his success as a journalist and longtime Sportscenter and NFL Network anchor into an arguably ever larger audience, streaming his Emmy-nominated, three-hour daily sports-talk program The Rich Eisen Show on YouTube, among other platforms. “The world has changed and you’ve got to be part of it,” he tells WIRED. “I mean, the commissioner of the NFL didn’t do a video about the Brazil game with me. And I’ve been his employee for 23 years! He did it with MrBeast.”

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#NFL #MrBeast #Mode


Most people don’t like billionaire Elon Musk. According to the latest polling, 53% of Americans have an unfavorable opinion of the billionaire, while just 39% hold a favorable view. The Economist pointed out this fact in an absolutely wild sit-down interview last week that went viral. Musk appeared defensive and desperate to prove people actually love him, pointing to his large follower count on X, the social media site he controls.

The hate for Musk probably has something to do with his destruction of USAID, his steady stream of racist tweets, and his refusal to accept responsibility for the people who died as a result of his actions in government. And who can forget those two Nazi-style salutes he gave in public? The hate is also likely related to his attitude about charity. Musk has argued that his private businesses are a form of charitable giving and that billionaires like himself shouldn’t bother giving money away.

Why does Musk not believe in charity? Recently, he’s started to insist that it’s because people won’t actually need money in the future.

“Money won’t matter in 2036,” Musk insisted in an interview with the editor-in-chief of the Economist, Zanny Minton Beddoes.

Beddoes laughed off Musk’s assertion, pointing out that SpaceX investors probably believe that money will still matter in ten years. But Musk claims that AI will exceed human intelligence in five years and humans will no longer be in charge of the world by 2036. And at that point, he claims a techno-utopian society will emerge where no one will need money because robots will do all the labor and produce a world of abundance.

It’s absurd, of course. Labor-saving technologies are great, but they don’t change how a political or economic system is set up. If you want to pay people to stay at home, you could do that today in some fashion through government actions. There would be massive trade-offs, especially if the promise was a leisure society of little or no work. But it’s a political problem, not a technological one. And Musk proved through his actions with DOGE that he loathes people who he believes don’t work for the money they’re given. He was constantly complaining about people who he believed were getting government money without contributing through labor. The only thing that’s changed is that he’s selling you on the idea that his robots will do everything.

Musk has been crashing out for days over criticism about what he said in that interview last week. He promoted blog posts from his fanboys, he referred to chef José Andrés as an asshole; he said liberal commentator Joy Reid is a man and suggested she must be getting talking points from some unseen entity; and he called the Economist editor a “traitor to the west” and implied with an image that she should be shot.

All of which brings us to his tweet on Monday where he was asked to put his money where his mouth is. Daron Acemoğlu, a professor at MIT and 2024 recipient of the Nobel Memorial Prize in economics, suggested that Musk pledge to donate about all of his current wealth, about $1 trillion, to charity no later than 2036.

“This would establish with great credibility your belief in the powers of AI and technology,” wrote Acemoğlu. “It would also assuage many people around the world who are worried about the political and social influence of billionaires and trillionaires.”

Acemoğlu added that the charities should be “approved as effective and non-ideological by an impartial body.”

Musk responded to the tweet by claiming, “I am actually going to do something along these lines!” It’s unclear what that means exactly. But if Musk actually plans to give away all his wealth, that would indeed be noteworthy. Consider us skeptical.

Musk has given money to his own foundation over the years, but the Musk Foundation is little more than a joke. Filings show the Musk Foundation gave out $474 million in 2024 but the vast majority of that went to a nonprofit that operates a school for his employees in Texas, according to the New York Times. If your charitable giving is just something that benefits your business, it’s not really charity.

The most interesting question might be how much money Musk could donate in order to see his approval ratings improve. Would society look at him differently if he actually donated substantial sums to charity? It’s entirely possible that his reputation is so incurably radioactive that his polling numbers wouldn’t budge. But you have to believe that giving away every penny he holds would do something for his likability.

Unfortunately, it seems like we’ll never get to see this experiment play out in real life. Musk could give away hundreds of billions of dollars and he would still have more money than entire countries. And we’ve already seen what he spends his money on.

Musk is currently worth about $715 billion, according to Forbes, well off the $1.4 trillion peak he saw shortly after the SpaceX IPO. And if he’s serious about giving away billions of dollars, that’s not necessarily a bad thing. But it all depends on where the money goes. He spent almost $300 million to help elected Republicans and Donald Trump in 2024. And if we had to bet, this guy isn’t going to give away money to orphans, widows, and starving people.

The head of the UN world food program asked Musk to donate $6.6 billion to feed hungry people in 2021. Musk declined and instead gave money to his own foundation. Whatever he’s cooking up, it’s not going to benefit the poor and the vulnerable.

#Charity #People #Elon #Muskcharity,Elon Musk">How Much Charity Would It Take for People to Like Elon Musk?
                Most people don’t like billionaire Elon Musk. According to the latest polling, 53% of Americans have an unfavorable opinion of the billionaire, while just 39% hold a favorable view. The Economist pointed out this fact in an absolutely wild sit-down interview last week that went viral. Musk appeared defensive and desperate to prove people actually love him, pointing to his large follower count on X, the social media site he controls. The hate for Musk probably has something to do with his destruction of USAID, his steady stream of racist tweets, and his refusal to accept responsibility for the people who died as a result of his actions in government. And who can forget those two Nazi-style salutes he gave in public? The hate is also likely related to his attitude about charity. Musk has argued that his private businesses are a form of charitable giving and that billionaires like himself shouldn’t bother giving money away. Why does Musk not believe in charity? Recently, he’s started to insist that it’s because people won’t actually need money in the future.

 “Money won’t matter in 2036,” Musk insisted in an interview with the editor-in-chief of the Economist, Zanny Minton Beddoes. Beddoes laughed off Musk’s assertion, pointing out that SpaceX investors probably believe that money will still matter in ten years. But Musk claims that AI will exceed human intelligence in five years and humans will no longer be in charge of the world by 2036. And at that point, he claims a techno-utopian society will emerge where no one will need money because robots will do all the labor and produce a world of abundance.

 It’s absurd, of course. Labor-saving technologies are great, but they don’t change how a political or economic system is set up. If you want to pay people to stay at home, you could do that today in some fashion through government actions. There would be massive trade-offs, especially if the promise was a leisure society of little or no work. But it’s a political problem, not a technological one. And Musk proved through his actions with DOGE that he loathes people who he believes don’t work for the money they’re given. He was constantly complaining about people who he believed were getting government money without contributing through labor. The only thing that’s changed is that he’s selling you on the idea that his robots will do everything. Musk has been crashing out for days over criticism about what he said in that interview last week. He promoted blog posts from his fanboys, he referred to chef José Andrés as an asshole; he said liberal commentator Joy Reid is a man and suggested she must be getting talking points from some unseen entity; and he called the Economist editor a “traitor to the west” and implied with an image that she should be shot.

 All of which brings us to his tweet on Monday where he was asked to put his money where his mouth is. Daron Acemoğlu, a professor at MIT and 2024 recipient of the Nobel Memorial Prize in economics, suggested that Musk pledge to donate about all of his current wealth, about  trillion, to charity no later than 2036. “This would establish with great credibility your belief in the powers of AI and technology,” wrote Acemoğlu. “It would also assuage many people around the world who are worried about the political and social influence of billionaires and trillionaires.” Acemoğlu added that the charities should be “approved as effective and non-ideological by an impartial body.”  A proposed pledge for Elon Musk.An opportunity to put your money where your mouth is. If money won’t matter in 2036, why don’t you pledge to donate your current wealth of approximately  trillion to charity no later than 2036. This would establish with great credibility your… — Daron Acemoglu (@DAcemogluMIT) July 27, 2026  Musk responded to the tweet by claiming, “I am actually going to do something along these lines!” It’s unclear what that means exactly. But if Musk actually plans to give away all his wealth, that would indeed be noteworthy. Consider us skeptical.

 Musk has given money to his own foundation over the years, but the Musk Foundation is little more than a joke. Filings show the Musk Foundation gave out 4 million in 2024 but the vast majority of that went to a nonprofit that operates a school for his employees in Texas, according to the New York Times. If your charitable giving is just something that benefits your business, it’s not really charity. The most interesting question might be how much money Musk could donate in order to see his approval ratings improve. Would society look at him differently if he actually donated substantial sums to charity? It’s entirely possible that his reputation is so incurably radioactive that his polling numbers wouldn’t budge. But you have to believe that giving away every penny he holds would do something for his likability.

 Unfortunately, it seems like we’ll never get to see this experiment play out in real life. Musk could give away hundreds of billions of dollars and he would still have more money than entire countries. And we’ve already seen what he spends his money on. Musk is currently worth about 5 billion, according to Forbes, well off the .4 trillion peak he saw shortly after the SpaceX IPO. And if he’s serious about giving away billions of dollars, that’s not necessarily a bad thing. But it all depends on where the money goes. He spent almost 0 million to help elected Republicans and Donald Trump in 2024. And if we had to bet, this guy isn’t going to give away money to orphans, widows, and starving people. The head of the UN world food program asked Musk to donate .6 billion to feed hungry people in 2021. Musk declined and instead gave money to his own foundation. Whatever he’s cooking up, it’s not going to benefit the poor and the vulnerable.      #Charity #People #Elon #Muskcharity,Elon Musk

latest polling, 53% of Americans have an unfavorable opinion of the billionaire, while just 39% hold a favorable view. The Economist pointed out this fact in an absolutely wild sit-down interview last week that went viral. Musk appeared defensive and desperate to prove people actually love him, pointing to his large follower count on X, the social media site he controls.

The hate for Musk probably has something to do with his destruction of USAID, his steady stream of racist tweets, and his refusal to accept responsibility for the people who died as a result of his actions in government. And who can forget those two Nazi-style salutes he gave in public? The hate is also likely related to his attitude about charity. Musk has argued that his private businesses are a form of charitable giving and that billionaires like himself shouldn’t bother giving money away.

Why does Musk not believe in charity? Recently, he’s started to insist that it’s because people won’t actually need money in the future.

“Money won’t matter in 2036,” Musk insisted in an interview with the editor-in-chief of the Economist, Zanny Minton Beddoes.

Beddoes laughed off Musk’s assertion, pointing out that SpaceX investors probably believe that money will still matter in ten years. But Musk claims that AI will exceed human intelligence in five years and humans will no longer be in charge of the world by 2036. And at that point, he claims a techno-utopian society will emerge where no one will need money because robots will do all the labor and produce a world of abundance.

It’s absurd, of course. Labor-saving technologies are great, but they don’t change how a political or economic system is set up. If you want to pay people to stay at home, you could do that today in some fashion through government actions. There would be massive trade-offs, especially if the promise was a leisure society of little or no work. But it’s a political problem, not a technological one. And Musk proved through his actions with DOGE that he loathes people who he believes don’t work for the money they’re given. He was constantly complaining about people who he believed were getting government money without contributing through labor. The only thing that’s changed is that he’s selling you on the idea that his robots will do everything.

Musk has been crashing out for days over criticism about what he said in that interview last week. He promoted blog posts from his fanboys, he referred to chef José Andrés as an asshole; he said liberal commentator Joy Reid is a man and suggested she must be getting talking points from some unseen entity; and he called the Economist editor a “traitor to the west” and implied with an image that she should be shot.

All of which brings us to his tweet on Monday where he was asked to put his money where his mouth is. Daron Acemoğlu, a professor at MIT and 2024 recipient of the Nobel Memorial Prize in economics, suggested that Musk pledge to donate about all of his current wealth, about $1 trillion, to charity no later than 2036.

“This would establish with great credibility your belief in the powers of AI and technology,” wrote Acemoğlu. “It would also assuage many people around the world who are worried about the political and social influence of billionaires and trillionaires.”

Acemoğlu added that the charities should be “approved as effective and non-ideological by an impartial body.”

Musk responded to the tweet by claiming, “I am actually going to do something along these lines!” It’s unclear what that means exactly. But if Musk actually plans to give away all his wealth, that would indeed be noteworthy. Consider us skeptical.

Musk has given money to his own foundation over the years, but the Musk Foundation is little more than a joke. Filings show the Musk Foundation gave out $474 million in 2024 but the vast majority of that went to a nonprofit that operates a school for his employees in Texas, according to the New York Times. If your charitable giving is just something that benefits your business, it’s not really charity.

The most interesting question might be how much money Musk could donate in order to see his approval ratings improve. Would society look at him differently if he actually donated substantial sums to charity? It’s entirely possible that his reputation is so incurably radioactive that his polling numbers wouldn’t budge. But you have to believe that giving away every penny he holds would do something for his likability.

Unfortunately, it seems like we’ll never get to see this experiment play out in real life. Musk could give away hundreds of billions of dollars and he would still have more money than entire countries. And we’ve already seen what he spends his money on.

Musk is currently worth about $715 billion, according to Forbes, well off the $1.4 trillion peak he saw shortly after the SpaceX IPO. And if he’s serious about giving away billions of dollars, that’s not necessarily a bad thing. But it all depends on where the money goes. He spent almost $300 million to help elected Republicans and Donald Trump in 2024. And if we had to bet, this guy isn’t going to give away money to orphans, widows, and starving people.

The head of the UN world food program asked Musk to donate $6.6 billion to feed hungry people in 2021. Musk declined and instead gave money to his own foundation. Whatever he’s cooking up, it’s not going to benefit the poor and the vulnerable.

#Charity #People #Elon #Muskcharity,Elon Musk">How Much Charity Would It Take for People to Like Elon Musk?How Much Charity Would It Take for People to Like Elon Musk?
                Most people don’t like billionaire Elon Musk. According to the latest polling, 53% of Americans have an unfavorable opinion of the billionaire, while just 39% hold a favorable view. The Economist pointed out this fact in an absolutely wild sit-down interview last week that went viral. Musk appeared defensive and desperate to prove people actually love him, pointing to his large follower count on X, the social media site he controls. The hate for Musk probably has something to do with his destruction of USAID, his steady stream of racist tweets, and his refusal to accept responsibility for the people who died as a result of his actions in government. And who can forget those two Nazi-style salutes he gave in public? The hate is also likely related to his attitude about charity. Musk has argued that his private businesses are a form of charitable giving and that billionaires like himself shouldn’t bother giving money away. Why does Musk not believe in charity? Recently, he’s started to insist that it’s because people won’t actually need money in the future.

 “Money won’t matter in 2036,” Musk insisted in an interview with the editor-in-chief of the Economist, Zanny Minton Beddoes. Beddoes laughed off Musk’s assertion, pointing out that SpaceX investors probably believe that money will still matter in ten years. But Musk claims that AI will exceed human intelligence in five years and humans will no longer be in charge of the world by 2036. And at that point, he claims a techno-utopian society will emerge where no one will need money because robots will do all the labor and produce a world of abundance.

 It’s absurd, of course. Labor-saving technologies are great, but they don’t change how a political or economic system is set up. If you want to pay people to stay at home, you could do that today in some fashion through government actions. There would be massive trade-offs, especially if the promise was a leisure society of little or no work. But it’s a political problem, not a technological one. And Musk proved through his actions with DOGE that he loathes people who he believes don’t work for the money they’re given. He was constantly complaining about people who he believed were getting government money without contributing through labor. The only thing that’s changed is that he’s selling you on the idea that his robots will do everything. Musk has been crashing out for days over criticism about what he said in that interview last week. He promoted blog posts from his fanboys, he referred to chef José Andrés as an asshole; he said liberal commentator Joy Reid is a man and suggested she must be getting talking points from some unseen entity; and he called the Economist editor a “traitor to the west” and implied with an image that she should be shot.

 All of which brings us to his tweet on Monday where he was asked to put his money where his mouth is. Daron Acemoğlu, a professor at MIT and 2024 recipient of the Nobel Memorial Prize in economics, suggested that Musk pledge to donate about all of his current wealth, about $1 trillion, to charity no later than 2036. “This would establish with great credibility your belief in the powers of AI and technology,” wrote Acemoğlu. “It would also assuage many people around the world who are worried about the political and social influence of billionaires and trillionaires.” Acemoğlu added that the charities should be “approved as effective and non-ideological by an impartial body.”  A proposed pledge for Elon Musk.An opportunity to put your money where your mouth is. If money won’t matter in 2036, why don’t you pledge to donate your current wealth of approximately $1 trillion to charity no later than 2036. This would establish with great credibility your… — Daron Acemoglu (@DAcemogluMIT) July 27, 2026  Musk responded to the tweet by claiming, “I am actually going to do something along these lines!” It’s unclear what that means exactly. But if Musk actually plans to give away all his wealth, that would indeed be noteworthy. Consider us skeptical.

 Musk has given money to his own foundation over the years, but the Musk Foundation is little more than a joke. Filings show the Musk Foundation gave out $474 million in 2024 but the vast majority of that went to a nonprofit that operates a school for his employees in Texas, according to the New York Times. If your charitable giving is just something that benefits your business, it’s not really charity. The most interesting question might be how much money Musk could donate in order to see his approval ratings improve. Would society look at him differently if he actually donated substantial sums to charity? It’s entirely possible that his reputation is so incurably radioactive that his polling numbers wouldn’t budge. But you have to believe that giving away every penny he holds would do something for his likability.

 Unfortunately, it seems like we’ll never get to see this experiment play out in real life. Musk could give away hundreds of billions of dollars and he would still have more money than entire countries. And we’ve already seen what he spends his money on. Musk is currently worth about $715 billion, according to Forbes, well off the $1.4 trillion peak he saw shortly after the SpaceX IPO. And if he’s serious about giving away billions of dollars, that’s not necessarily a bad thing. But it all depends on where the money goes. He spent almost $300 million to help elected Republicans and Donald Trump in 2024. And if we had to bet, this guy isn’t going to give away money to orphans, widows, and starving people. The head of the UN world food program asked Musk to donate $6.6 billion to feed hungry people in 2021. Musk declined and instead gave money to his own foundation. Whatever he’s cooking up, it’s not going to benefit the poor and the vulnerable.      #Charity #People #Elon #Muskcharity,Elon Musk

Most people don’t like billionaire Elon Musk. According to the latest polling, 53% of Americans have an unfavorable opinion of the billionaire, while just 39% hold a favorable view. The Economist pointed out this fact in an absolutely wild sit-down interview last week that went viral. Musk appeared defensive and desperate to prove people actually love him, pointing to his large follower count on X, the social media site he controls.

The hate for Musk probably has something to do with his destruction of USAID, his steady stream of racist tweets, and his refusal to accept responsibility for the people who died as a result of his actions in government. And who can forget those two Nazi-style salutes he gave in public? The hate is also likely related to his attitude about charity. Musk has argued that his private businesses are a form of charitable giving and that billionaires like himself shouldn’t bother giving money away.

Why does Musk not believe in charity? Recently, he’s started to insist that it’s because people won’t actually need money in the future.

“Money won’t matter in 2036,” Musk insisted in an interview with the editor-in-chief of the Economist, Zanny Minton Beddoes.

Beddoes laughed off Musk’s assertion, pointing out that SpaceX investors probably believe that money will still matter in ten years. But Musk claims that AI will exceed human intelligence in five years and humans will no longer be in charge of the world by 2036. And at that point, he claims a techno-utopian society will emerge where no one will need money because robots will do all the labor and produce a world of abundance.

It’s absurd, of course. Labor-saving technologies are great, but they don’t change how a political or economic system is set up. If you want to pay people to stay at home, you could do that today in some fashion through government actions. There would be massive trade-offs, especially if the promise was a leisure society of little or no work. But it’s a political problem, not a technological one. And Musk proved through his actions with DOGE that he loathes people who he believes don’t work for the money they’re given. He was constantly complaining about people who he believed were getting government money without contributing through labor. The only thing that’s changed is that he’s selling you on the idea that his robots will do everything.

Musk has been crashing out for days over criticism about what he said in that interview last week. He promoted blog posts from his fanboys, he referred to chef José Andrés as an asshole; he said liberal commentator Joy Reid is a man and suggested she must be getting talking points from some unseen entity; and he called the Economist editor a “traitor to the west” and implied with an image that she should be shot.

All of which brings us to his tweet on Monday where he was asked to put his money where his mouth is. Daron Acemoğlu, a professor at MIT and 2024 recipient of the Nobel Memorial Prize in economics, suggested that Musk pledge to donate about all of his current wealth, about $1 trillion, to charity no later than 2036.

“This would establish with great credibility your belief in the powers of AI and technology,” wrote Acemoğlu. “It would also assuage many people around the world who are worried about the political and social influence of billionaires and trillionaires.”

Acemoğlu added that the charities should be “approved as effective and non-ideological by an impartial body.”

Musk responded to the tweet by claiming, “I am actually going to do something along these lines!” It’s unclear what that means exactly. But if Musk actually plans to give away all his wealth, that would indeed be noteworthy. Consider us skeptical.

Musk has given money to his own foundation over the years, but the Musk Foundation is little more than a joke. Filings show the Musk Foundation gave out $474 million in 2024 but the vast majority of that went to a nonprofit that operates a school for his employees in Texas, according to the New York Times. If your charitable giving is just something that benefits your business, it’s not really charity.

The most interesting question might be how much money Musk could donate in order to see his approval ratings improve. Would society look at him differently if he actually donated substantial sums to charity? It’s entirely possible that his reputation is so incurably radioactive that his polling numbers wouldn’t budge. But you have to believe that giving away every penny he holds would do something for his likability.

Unfortunately, it seems like we’ll never get to see this experiment play out in real life. Musk could give away hundreds of billions of dollars and he would still have more money than entire countries. And we’ve already seen what he spends his money on.

Musk is currently worth about $715 billion, according to Forbes, well off the $1.4 trillion peak he saw shortly after the SpaceX IPO. And if he’s serious about giving away billions of dollars, that’s not necessarily a bad thing. But it all depends on where the money goes. He spent almost $300 million to help elected Republicans and Donald Trump in 2024. And if we had to bet, this guy isn’t going to give away money to orphans, widows, and starving people.

The head of the UN world food program asked Musk to donate $6.6 billion to feed hungry people in 2021. Musk declined and instead gave money to his own foundation. Whatever he’s cooking up, it’s not going to benefit the poor and the vulnerable.

#Charity #People #Elon #Muskcharity,Elon Musk

One of the most crucial parts of pulling off an unprecedented international plane ride for four beluga whales is making sure they don’t even realize that they’re on a trip. “The goal is that they notice as little as possible,” says Karisa Tang, the lead veterinarian and vice president of animal health at Chicago’s Shedd Aquarium.

Tang and Charlie Jacobsma, the Shedd’s director of animal behavior and training, accompanied beluga whales Acadia, Lillooet, Osiris, and Sierra on the journey from their Niagara Falls enclosures to Toronto’s Pearson Airport and to Chicago. Two additional belugas joined the flight on a chartered Boeing 777 freighter but were then transported to an aquarium in San Antonio.

The whales had been living in Marineland of Niagara Falls, a notorious, long-running aquarium and amusement park that went bankrupt after the death of its owners and closed to the public in 2024. As it ran out of money to care for the animals, the park had previously implored the Canadian government for assistance. In 2025, Marineland announced that it had made the “devastating decision” to consider euthanasia if it could not relocate the animals.

Image may contain Jonathan Cyprien Andreas Hestler Person Worker Adult Clothing Glove and Helmet

Workers at Chicago’s Shedd Aquarium use a sling to move a beluga whale.

Photograph: Reuters

At that point, the wider aquarium and marine biology world was already discussing what could be done; by January 2026, members of the rescue team were flying to Ontario to assess how they’d transport the belugas. In June, Canada reached an agreement with Marineland to allow this rehoming process, in which animals may go to a consortium of aquariums in Georgia, San Diego, and Spain, in addition to the whales already transferred to Chicago and Texas institutions. It was an unprecedented mission. “People have moved belugas before,” Tang says. “But something of this scale had not been done.”

It all went about as smoothly as moving thousand-plus-pound water-dwelling mammals hundreds of miles could have gone: “Beautiful, nice, slow takeoff and a nice easy landing,” Jacobsma tells WIRED. The team was able to stay close to the whales, constantly monitoring them and “pouring water on their backs, making sure that they were comfortable.”

A few days after the transport, on a sunny Friday afternoon, visitors to the Shedd’s Oceanarium section are greeted with signs asking for quiet. “Please keep voices low,” they read. “Help the rescued belugas acclimate to their new home.” WIRED peeked into a secluded habitat, which is under round-the-clock surveillance by veterinarians and other marine life experts, where Acadia, Lillooet, Osiris, and Sierra are currently being kept out of sight of the public so their new stewards can focus on settling them into their new home.

#Wild #Rescue #Mission #Beluga #Whales #Chicagoanimal behavior,biology,animals,zoos,marine science,science,whales,chicago,canada">Inside the Wild Rescue Mission That Took 4 Beluga Whales to ChicagoOne of the most crucial parts of pulling off an unprecedented international plane ride for four beluga whales is making sure they don’t even realize that they’re on a trip. “The goal is that they notice as little as possible,” says Karisa Tang, the lead veterinarian and vice president of animal health at Chicago’s Shedd Aquarium.Tang and Charlie Jacobsma, the Shedd’s director of animal behavior and training, accompanied beluga whales Acadia, Lillooet, Osiris, and Sierra on the journey from their Niagara Falls enclosures to Toronto’s Pearson Airport and to Chicago. Two additional belugas joined the flight on a chartered Boeing 777 freighter but were then transported to an aquarium in San Antonio.The whales had been living in Marineland of Niagara Falls, a notorious, long-running aquarium and amusement park that went bankrupt after the death of its owners and closed to the public in 2024. As it ran out of money to care for the animals, the park had previously implored the Canadian government for assistance. In 2025, Marineland announced that it had made the “devastating decision” to consider euthanasia if it could not relocate the animals.Workers at Chicago’s Shedd Aquarium use a sling to move a beluga whale.
Photograph: ReutersAt that point, the wider aquarium and marine biology world was already discussing what could be done; by January 2026, members of the rescue team were flying to Ontario to assess how they’d transport the belugas. In June, Canada reached an agreement with Marineland to allow this rehoming process, in which animals may go to a consortium of aquariums in Georgia, San Diego, and Spain, in addition to the whales already transferred to Chicago and Texas institutions. It was an unprecedented mission. “People have moved belugas before,” Tang says. “But something of this scale had not been done.”It all went about as smoothly as moving thousand-plus-pound water-dwelling mammals hundreds of miles could have gone: “Beautiful, nice, slow takeoff and a nice easy landing,” Jacobsma tells WIRED. The team was able to stay close to the whales, constantly monitoring them and “pouring water on their backs, making sure that they were comfortable.”A few days after the transport, on a sunny Friday afternoon, visitors to the Shedd’s Oceanarium section are greeted with signs asking for quiet. “Please keep voices low,” they read. “Help the rescued belugas acclimate to their new home.” WIRED peeked into a secluded habitat, which is under round-the-clock surveillance by veterinarians and other marine life experts, where Acadia, Lillooet, Osiris, and Sierra are currently being kept out of sight of the public so their new stewards can focus on settling them into their new home.#Wild #Rescue #Mission #Beluga #Whales #Chicagoanimal behavior,biology,animals,zoos,marine science,science,whales,chicago,canada

whales is making sure they don’t even realize that they’re on a trip. “The goal is that they notice as little as possible,” says Karisa Tang, the lead veterinarian and vice president of animal health at Chicago’s Shedd Aquarium.

Tang and Charlie Jacobsma, the Shedd’s director of animal behavior and training, accompanied beluga whales Acadia, Lillooet, Osiris, and Sierra on the journey from their Niagara Falls enclosures to Toronto’s Pearson Airport and to Chicago. Two additional belugas joined the flight on a chartered Boeing 777 freighter but were then transported to an aquarium in San Antonio.

The whales had been living in Marineland of Niagara Falls, a notorious, long-running aquarium and amusement park that went bankrupt after the death of its owners and closed to the public in 2024. As it ran out of money to care for the animals, the park had previously implored the Canadian government for assistance. In 2025, Marineland announced that it had made the “devastating decision” to consider euthanasia if it could not relocate the animals.

Image may contain Jonathan Cyprien Andreas Hestler Person Worker Adult Clothing Glove and Helmet

Workers at Chicago’s Shedd Aquarium use a sling to move a beluga whale.

Photograph: Reuters

At that point, the wider aquarium and marine biology world was already discussing what could be done; by January 2026, members of the rescue team were flying to Ontario to assess how they’d transport the belugas. In June, Canada reached an agreement with Marineland to allow this rehoming process, in which animals may go to a consortium of aquariums in Georgia, San Diego, and Spain, in addition to the whales already transferred to Chicago and Texas institutions. It was an unprecedented mission. “People have moved belugas before,” Tang says. “But something of this scale had not been done.”

It all went about as smoothly as moving thousand-plus-pound water-dwelling mammals hundreds of miles could have gone: “Beautiful, nice, slow takeoff and a nice easy landing,” Jacobsma tells WIRED. The team was able to stay close to the whales, constantly monitoring them and “pouring water on their backs, making sure that they were comfortable.”

A few days after the transport, on a sunny Friday afternoon, visitors to the Shedd’s Oceanarium section are greeted with signs asking for quiet. “Please keep voices low,” they read. “Help the rescued belugas acclimate to their new home.” WIRED peeked into a secluded habitat, which is under round-the-clock surveillance by veterinarians and other marine life experts, where Acadia, Lillooet, Osiris, and Sierra are currently being kept out of sight of the public so their new stewards can focus on settling them into their new home.

#Wild #Rescue #Mission #Beluga #Whales #Chicagoanimal behavior,biology,animals,zoos,marine science,science,whales,chicago,canada">Inside the Wild Rescue Mission That Took 4 Beluga Whales to Chicago

One of the most crucial parts of pulling off an unprecedented international plane ride for four beluga whales is making sure they don’t even realize that they’re on a trip. “The goal is that they notice as little as possible,” says Karisa Tang, the lead veterinarian and vice president of animal health at Chicago’s Shedd Aquarium.

Tang and Charlie Jacobsma, the Shedd’s director of animal behavior and training, accompanied beluga whales Acadia, Lillooet, Osiris, and Sierra on the journey from their Niagara Falls enclosures to Toronto’s Pearson Airport and to Chicago. Two additional belugas joined the flight on a chartered Boeing 777 freighter but were then transported to an aquarium in San Antonio.

The whales had been living in Marineland of Niagara Falls, a notorious, long-running aquarium and amusement park that went bankrupt after the death of its owners and closed to the public in 2024. As it ran out of money to care for the animals, the park had previously implored the Canadian government for assistance. In 2025, Marineland announced that it had made the “devastating decision” to consider euthanasia if it could not relocate the animals.

Image may contain Jonathan Cyprien Andreas Hestler Person Worker Adult Clothing Glove and Helmet

Workers at Chicago’s Shedd Aquarium use a sling to move a beluga whale.

Photograph: Reuters

At that point, the wider aquarium and marine biology world was already discussing what could be done; by January 2026, members of the rescue team were flying to Ontario to assess how they’d transport the belugas. In June, Canada reached an agreement with Marineland to allow this rehoming process, in which animals may go to a consortium of aquariums in Georgia, San Diego, and Spain, in addition to the whales already transferred to Chicago and Texas institutions. It was an unprecedented mission. “People have moved belugas before,” Tang says. “But something of this scale had not been done.”

It all went about as smoothly as moving thousand-plus-pound water-dwelling mammals hundreds of miles could have gone: “Beautiful, nice, slow takeoff and a nice easy landing,” Jacobsma tells WIRED. The team was able to stay close to the whales, constantly monitoring them and “pouring water on their backs, making sure that they were comfortable.”

A few days after the transport, on a sunny Friday afternoon, visitors to the Shedd’s Oceanarium section are greeted with signs asking for quiet. “Please keep voices low,” they read. “Help the rescued belugas acclimate to their new home.” WIRED peeked into a secluded habitat, which is under round-the-clock surveillance by veterinarians and other marine life experts, where Acadia, Lillooet, Osiris, and Sierra are currently being kept out of sight of the public so their new stewards can focus on settling them into their new home.

#Wild #Rescue #Mission #Beluga #Whales #Chicagoanimal behavior,biology,animals,zoos,marine science,science,whales,chicago,canada

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