OBF’s inaugural watch is the “Crashio,” which combines the aesthetic of the Cartier Crash with the digital watches made famous by Casio. The timepiece features a 27×46.5mm resin case with a matching stainless steel Jubilee-style bracelet. The digital face sports a 12/24 date format and an auto-calendar, a backlit display, plus daily and hourly alarm capabilities. And, in a particularly inspired touch, the digital display is also warped to match the shape of the case. Accurate to +30 seconds a month and with a seven-year CR2016 battery life, it’s a stylish steal at a retail rate of just $128.

Making an impression in a crowded watch space—especially just after a bunch of noisy (and largely expensive) reveals at Dubai Watch Week—is no small feat, especially if a brand is making an effort to break into the market for the first time. Open Bar Funeral’s approach, in turn, is refreshing. Rather than overcomplicating things or starting too small, they’re working with reliable influences—Cartier, the Crash craze, and simple digital pieces beloved by everyone from your dad to Zohran Mamdani—to create something any watch fan can tell you is going to sell out quick. Speaking of which, mark your calendars: the Open Bar Funeral ‘Crashio’ watch goes on sale 11/28.