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TikTok will give advertisers even more data on trends and users

TikTok will give advertisers even more data on trends and users

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TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products range from AI-powered ad tools to new features connecting creators and brands, but the overall picture is clear: advertiser content on TikTok is about to become much more tailored and specific.

The company will give brands precise details about how their target audience is using the platform — including AI-generated suggestions on ads to run. Using a tool called Insight Spotlight, advertisers will be able to sort by user demographics and industry to see what videos users in the target group are watching and what keywords are associated with popular content. In an example provided by TikTok, an AI-generated suggestion recommends that a brand “produce video content focused on ‘hormonal health’ for female, English-speaking users” and to include a specific keyword. Another feature in Insight Spotlight analyzes users’ viewing history to identify types of content that are bubbling up.

TikTok rose in prominence partly because of its spin-the-wheel, seemingly random quality: anything or anyone could go viral overnight. Brands did their best to keep up by jumping on trends, using popular formats and songs, and partnered with influencers who seemed to be at the center. The new tools will give advertisers even more ways to specifically tailor their content toward what is already happening on the platform and what people are searching for and watching.

In this way, advertiser tools are TikTok’s equivalent of search engine optimization (SEO) — flooding the zone with content that attempts to capture organic user behaviors. The idea that TikTok can be used as a search engine has been around for several years, and the company says that one in four users search for something within 30 seconds of opening the app (brands can also buy ad space on search result pages).

The company is also launching a streamlined way for brands to farm influencer content. A new tool called Content Suite pulls together vetted user content that mention a brand; the advertiser can then scroll through videos and request permission to turn them into an ad, all in one place. Otherwise, brands would have to find videos themselves and then work out permissions with the creator through side channels like direct messages or comments. Content Suite makes this process part of the TikTok ecosystem.



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Microsoft is purchasing 650,000 metric tons of carbon removal credits from startup BioCirc, the company said today. 

As carbon removal deals go, it’s not a big buy. But this one is notable because last month, two reports said the tech giant was pausing its carbon removal deals. BioCirc confirmed for TechCrunch that the purchase agreement was signed in May, weeks after Microsoft reportedly paused new deals.

For the carbon removal industry — and the startups that depend on it — there’s a big difference between a pause and a recalibration. Microsoft is reportedly responsible for more than 90% of the carbon removal credit market, meaning its purchasing decisions alone can determine whether young companies in the space survive.

Microsoft repeatedly denied that it had paused its carbon removal purchases. “Our carbon removal program has not ended,” Melanie Nakagawa, chief sustainability officer at Microsoft, told TechCrunch in a statement. “At times we may adjust the pace or volume of our carbon removal procurement as we continue to refine our approach toward sustainability goals.”

The new deal generates carbon removal credits from five BioCirc biogas projects. The biogas plants take biomass waste — frequently from agriculture — and use industrial bioreactors to turn it into methane and carbon dioxide. BioCirc captures the carbon dioxide and stores it in an underground reservoir offshore. The methane is then burned in a power plant. 

Microsoft’s sustainability goals have been strained by the company’s push into AI. To power its data centers in Texas, Microsoft last month said it was working with Chevron and Engine No. 1 to build a natural gas power plant in the state that could eventually generate 5 gigawatts of electricity. Emissions from that project alone promise to dwarf the deal with BioCirc.

Internally, Microsoft employees have also been debating whether to abandon the company’s goal of matching zero emissions electricity with its energy use on an hourly basis. Today, the company matches on an annual basis. That approach gives the company more flexibility to, say, use more natural gas to power its data centers at night, but it also makes the company’s clean energy claims harder to verify.

If Microsoft continues to pursue fossil fuel power plants, it’ll need to ramp up its carbon removal purchases to meet its 2030 target of becoming a carbon negative company (one that removes more greenhouse gases from the atmosphere than it generates). 

Last year, Microsoft signed several deals worth millions of tons of carbon removal credits. The program’s reported pause set off alarm bells throughout the carbon removal industry, which is still in its infancy.

The new deal suggests that Microsoft is, in fact, recalibrating its carbon removal program — not abandoning it. Whether that remains true as AI drives its energy consumption higher is something the industry will be watching.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Microsofts #carbon #removal #plans #arent #dead #TechCrunchMicrosoft,biogas,Exclusive,carbon credits,carbon removal">Microsoft’s carbon removal plans aren’t dead after all | TechCrunch Microsoft is purchasing 650,000 metric tons of carbon removal credits from startup BioCirc, the company said today.  As carbon removal deals go, it’s not a big buy. But this one is notable because last month, two reports said the tech giant was pausing its carbon removal deals. BioCirc confirmed for TechCrunch that the purchase agreement was signed in May, weeks after Microsoft reportedly paused new deals. For the carbon removal industry — and the startups that depend on it — there’s a big difference between a pause and a recalibration. Microsoft is reportedly responsible for more than 90% of the carbon removal credit market, meaning its purchasing decisions alone can determine whether young companies in the space survive. Microsoft repeatedly denied that it had paused its carbon removal purchases. “Our carbon removal program has not ended,” Melanie Nakagawa, chief sustainability officer at Microsoft, told TechCrunch in a statement. “At times we may adjust the pace or volume of our carbon removal procurement as we continue to refine our approach toward sustainability goals.” The new deal generates carbon removal credits from five BioCirc biogas projects. The biogas plants take biomass waste — frequently from agriculture — and use industrial bioreactors to turn it into methane and carbon dioxide. BioCirc captures the carbon dioxide and stores it in an underground reservoir offshore. The methane is then burned in a power plant.  Microsoft’s sustainability goals have been strained by the company’s push into AI. To power its data centers in Texas, Microsoft last month said it was working with Chevron and Engine No. 1 to build a natural gas power plant in the state that could eventually generate 5 gigawatts of electricity. Emissions from that project alone promise to dwarf the deal with BioCirc. Internally, Microsoft employees have also been debating whether to abandon the company’s goal of matching zero emissions electricity with its energy use on an hourly basis. Today, the company matches on an annual basis. That approach gives the company more flexibility to, say, use more natural gas to power its data centers at night, but it also makes the company’s clean energy claims harder to verify. If Microsoft continues to pursue fossil fuel power plants, it’ll need to ramp up its carbon removal purchases to meet its 2030 target of becoming a carbon negative company (one that removes more greenhouse gases from the atmosphere than it generates).  Last year, Microsoft signed several deals worth millions of tons of carbon removal credits. The program’s reported pause set off alarm bells throughout the carbon removal industry, which is still in its infancy. The new deal suggests that Microsoft is, in fact, recalibrating its carbon removal program — not abandoning it. Whether that remains true as AI drives its energy consumption higher is something the industry will be watching. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Microsofts #carbon #removal #plans #arent #dead #TechCrunchMicrosoft,biogas,Exclusive,carbon credits,carbon removal

two reports said the tech giant was pausing its carbon removal deals. BioCirc confirmed for TechCrunch that the purchase agreement was signed in May, weeks after Microsoft reportedly paused new deals.

For the carbon removal industry — and the startups that depend on it — there’s a big difference between a pause and a recalibration. Microsoft is reportedly responsible for more than 90% of the carbon removal credit market, meaning its purchasing decisions alone can determine whether young companies in the space survive.

Microsoft repeatedly denied that it had paused its carbon removal purchases. “Our carbon removal program has not ended,” Melanie Nakagawa, chief sustainability officer at Microsoft, told TechCrunch in a statement. “At times we may adjust the pace or volume of our carbon removal procurement as we continue to refine our approach toward sustainability goals.”

The new deal generates carbon removal credits from five BioCirc biogas projects. The biogas plants take biomass waste — frequently from agriculture — and use industrial bioreactors to turn it into methane and carbon dioxide. BioCirc captures the carbon dioxide and stores it in an underground reservoir offshore. The methane is then burned in a power plant. 

Microsoft’s sustainability goals have been strained by the company’s push into AI. To power its data centers in Texas, Microsoft last month said it was working with Chevron and Engine No. 1 to build a natural gas power plant in the state that could eventually generate 5 gigawatts of electricity. Emissions from that project alone promise to dwarf the deal with BioCirc.

Internally, Microsoft employees have also been debating whether to abandon the company’s goal of matching zero emissions electricity with its energy use on an hourly basis. Today, the company matches on an annual basis. That approach gives the company more flexibility to, say, use more natural gas to power its data centers at night, but it also makes the company’s clean energy claims harder to verify.

If Microsoft continues to pursue fossil fuel power plants, it’ll need to ramp up its carbon removal purchases to meet its 2030 target of becoming a carbon negative company (one that removes more greenhouse gases from the atmosphere than it generates). 

Last year, Microsoft signed several deals worth millions of tons of carbon removal credits. The program’s reported pause set off alarm bells throughout the carbon removal industry, which is still in its infancy.

The new deal suggests that Microsoft is, in fact, recalibrating its carbon removal program — not abandoning it. Whether that remains true as AI drives its energy consumption higher is something the industry will be watching.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Microsofts #carbon #removal #plans #arent #dead #TechCrunchMicrosoft,biogas,Exclusive,carbon credits,carbon removal">Microsoft’s carbon removal plans aren’t dead after all | TechCrunch

Microsoft is purchasing 650,000 metric tons of carbon removal credits from startup BioCirc, the company said today. 

As carbon removal deals go, it’s not a big buy. But this one is notable because last month, two reports said the tech giant was pausing its carbon removal deals. BioCirc confirmed for TechCrunch that the purchase agreement was signed in May, weeks after Microsoft reportedly paused new deals.

For the carbon removal industry — and the startups that depend on it — there’s a big difference between a pause and a recalibration. Microsoft is reportedly responsible for more than 90% of the carbon removal credit market, meaning its purchasing decisions alone can determine whether young companies in the space survive.

Microsoft repeatedly denied that it had paused its carbon removal purchases. “Our carbon removal program has not ended,” Melanie Nakagawa, chief sustainability officer at Microsoft, told TechCrunch in a statement. “At times we may adjust the pace or volume of our carbon removal procurement as we continue to refine our approach toward sustainability goals.”

The new deal generates carbon removal credits from five BioCirc biogas projects. The biogas plants take biomass waste — frequently from agriculture — and use industrial bioreactors to turn it into methane and carbon dioxide. BioCirc captures the carbon dioxide and stores it in an underground reservoir offshore. The methane is then burned in a power plant. 

Microsoft’s sustainability goals have been strained by the company’s push into AI. To power its data centers in Texas, Microsoft last month said it was working with Chevron and Engine No. 1 to build a natural gas power plant in the state that could eventually generate 5 gigawatts of electricity. Emissions from that project alone promise to dwarf the deal with BioCirc.

Internally, Microsoft employees have also been debating whether to abandon the company’s goal of matching zero emissions electricity with its energy use on an hourly basis. Today, the company matches on an annual basis. That approach gives the company more flexibility to, say, use more natural gas to power its data centers at night, but it also makes the company’s clean energy claims harder to verify.

If Microsoft continues to pursue fossil fuel power plants, it’ll need to ramp up its carbon removal purchases to meet its 2030 target of becoming a carbon negative company (one that removes more greenhouse gases from the atmosphere than it generates). 

Last year, Microsoft signed several deals worth millions of tons of carbon removal credits. The program’s reported pause set off alarm bells throughout the carbon removal industry, which is still in its infancy.

The new deal suggests that Microsoft is, in fact, recalibrating its carbon removal program — not abandoning it. Whether that remains true as AI drives its energy consumption higher is something the industry will be watching.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Microsofts #carbon #removal #plans #arent #dead #TechCrunchMicrosoft,biogas,Exclusive,carbon credits,carbon removal
Garmin now wants to help address through a new initiative in partnership with MyKrida. The company has equipped seven emerging athletes from tribal regions across India with Garmin Forerunner smartwatches to help them access structured performance tracking and training insights.

Garmin Wants to Bring Data-Driven Training to More Athletes

Garmin Partners With MyKrida to Support Grassroots Athletes in India Fitness wearables today are usually marketed toward marathon runners, cyclists, and people already deep into the fitness ecosystem. But for many talented athletes in India, especially those from remote or underrepresented regions, access to proper training tools remains a major challenge. That’s something Garmin now wants to help address through a new initiative in partnership with MyKrida. The company has equipped seven emerging athletes from tribal regions across India with Garmin Forerunner smartwatches to help them access structured performance tracking and training insights. Garmin Wants to Bring Data-Driven Training to More Athletes The idea behind the initiative is fairly straightforward. Garmin’s Forerunner smartwatches can track metrics like heart rate, pace, distance, recovery, sleep quality, and training load. For professional athletes, this kind of data is already standard. But for many young athletes in smaller regions, access to these tools can genuinely change how they train. Garmin says the watches are meant to help athletes train smarter and improve consistency through better recovery and performance monitoring rather than simply increasing training intensity. According to Deepak Raina, Director at AMIT GPS & Navigation LLP: India has immense untapped athletic potential, particularly in regions where access to structured training tools remains limited. At Garmin, our focus is on enabling athletes with reliable, performance-led technology that brings clarity to how they train, recover, and improve. Through this initiative, we aim to support long-term athletic development and help these athletes compete with greater confidence and consistency. The on-ground implementation is being managed by MyKrida, which works across grassroots and elite sports development programs in India. The platform focuses heavily on identifying athletes early and connecting them with structured support systems. According to MyKrida founder Shubham Sharma, the collaboration with Garmin helps bring “world-class performance technology directly to these athletes.” #Garmin #Partners #MyKrida #Support #Grassroots #Athletes #IndiaGarmin

The idea behind the initiative is fairly straightforward. Garmin’s Forerunner smartwatches can track metrics like heart rate, pace, distance, recovery, sleep quality, and training load. For professional athletes, this kind of data is already standard. But for many young athletes in smaller regions, access to these tools can genuinely change how they train. Garmin says the watches are meant to help athletes train smarter and improve consistency through better recovery and performance monitoring rather than simply increasing training intensity.

According to Deepak Raina, Director at AMIT GPS & Navigation LLP:

India has immense untapped athletic potential, particularly in regions where access to structured training tools remains limited. At Garmin, our focus is on enabling athletes with reliable, performance-led technology that brings clarity to how they train, recover, and improve. Through this initiative, we aim to support long-term athletic development and help these athletes compete with greater confidence and consistency.

The on-ground implementation is being managed by MyKrida, which works across grassroots and elite sports development programs in India. The platform focuses heavily on identifying athletes early and connecting them with structured support systems. According to MyKrida founder Shubham Sharma, the collaboration with Garmin helps bring “world-class performance technology directly to these athletes.”

#Garmin #Partners #MyKrida #Support #Grassroots #Athletes #IndiaGarmin">Garmin Partners With MyKrida to Support Grassroots Athletes in India Fitness wearables today are usually marketed toward marathon runners, cyclists, and people already deep into the fitness ecosystem. But for many talented athletes in India, especially those from remote or underrepresented regions, access to proper training tools remains a major challenge. That’s something Garmin now wants to help address through a new initiative in partnership with MyKrida. The company has equipped seven emerging athletes from tribal regions across India with Garmin Forerunner smartwatches to help them access structured performance tracking and training insights. Garmin Wants to Bring Data-Driven Training to More Athletes The idea behind the initiative is fairly straightforward. Garmin’s Forerunner smartwatches can track metrics like heart rate, pace, distance, recovery, sleep quality, and training load. For professional athletes, this kind of data is already standard. But for many young athletes in smaller regions, access to these tools can genuinely change how they train. Garmin says the watches are meant to help athletes train smarter and improve consistency through better recovery and performance monitoring rather than simply increasing training intensity. According to Deepak Raina, Director at AMIT GPS & Navigation LLP: India has immense untapped athletic potential, particularly in regions where access to structured training tools remains limited. At Garmin, our focus is on enabling athletes with reliable, performance-led technology that brings clarity to how they train, recover, and improve. Through this initiative, we aim to support long-term athletic development and help these athletes compete with greater confidence and consistency. The on-ground implementation is being managed by MyKrida, which works across grassroots and elite sports development programs in India. The platform focuses heavily on identifying athletes early and connecting them with structured support systems. According to MyKrida founder Shubham Sharma, the collaboration with Garmin helps bring “world-class performance technology directly to these athletes.” #Garmin #Partners #MyKrida #Support #Grassroots #Athletes #IndiaGarmin

now wants to help address through a new initiative in partnership with MyKrida. The company has equipped seven emerging athletes from tribal regions across India with Garmin Forerunner smartwatches to help them access structured performance tracking and training insights.

Garmin Wants to Bring Data-Driven Training to More Athletes

Garmin Partners With MyKrida to Support Grassroots Athletes in India Fitness wearables today are usually marketed toward marathon runners, cyclists, and people already deep into the fitness ecosystem. But for many talented athletes in India, especially those from remote or underrepresented regions, access to proper training tools remains a major challenge. That’s something Garmin now wants to help address through a new initiative in partnership with MyKrida. The company has equipped seven emerging athletes from tribal regions across India with Garmin Forerunner smartwatches to help them access structured performance tracking and training insights. Garmin Wants to Bring Data-Driven Training to More Athletes The idea behind the initiative is fairly straightforward. Garmin’s Forerunner smartwatches can track metrics like heart rate, pace, distance, recovery, sleep quality, and training load. For professional athletes, this kind of data is already standard. But for many young athletes in smaller regions, access to these tools can genuinely change how they train. Garmin says the watches are meant to help athletes train smarter and improve consistency through better recovery and performance monitoring rather than simply increasing training intensity. According to Deepak Raina, Director at AMIT GPS & Navigation LLP: India has immense untapped athletic potential, particularly in regions where access to structured training tools remains limited. At Garmin, our focus is on enabling athletes with reliable, performance-led technology that brings clarity to how they train, recover, and improve. Through this initiative, we aim to support long-term athletic development and help these athletes compete with greater confidence and consistency. The on-ground implementation is being managed by MyKrida, which works across grassroots and elite sports development programs in India. The platform focuses heavily on identifying athletes early and connecting them with structured support systems. According to MyKrida founder Shubham Sharma, the collaboration with Garmin helps bring “world-class performance technology directly to these athletes.” #Garmin #Partners #MyKrida #Support #Grassroots #Athletes #IndiaGarmin

The idea behind the initiative is fairly straightforward. Garmin’s Forerunner smartwatches can track metrics like heart rate, pace, distance, recovery, sleep quality, and training load. For professional athletes, this kind of data is already standard. But for many young athletes in smaller regions, access to these tools can genuinely change how they train. Garmin says the watches are meant to help athletes train smarter and improve consistency through better recovery and performance monitoring rather than simply increasing training intensity.

According to Deepak Raina, Director at AMIT GPS & Navigation LLP:

India has immense untapped athletic potential, particularly in regions where access to structured training tools remains limited. At Garmin, our focus is on enabling athletes with reliable, performance-led technology that brings clarity to how they train, recover, and improve. Through this initiative, we aim to support long-term athletic development and help these athletes compete with greater confidence and consistency.

The on-ground implementation is being managed by MyKrida, which works across grassroots and elite sports development programs in India. The platform focuses heavily on identifying athletes early and connecting them with structured support systems. According to MyKrida founder Shubham Sharma, the collaboration with Garmin helps bring “world-class performance technology directly to these athletes.”

#Garmin #Partners #MyKrida #Support #Grassroots #Athletes #IndiaGarmin">Garmin Partners With MyKrida to Support Grassroots Athletes in India

Fitness wearables today are usually marketed toward marathon runners, cyclists, and people already deep into the fitness ecosystem. But for many talented athletes in India, especially those from remote or underrepresented regions, access to proper training tools remains a major challenge. That’s something Garmin now wants to help address through a new initiative in partnership with MyKrida. The company has equipped seven emerging athletes from tribal regions across India with Garmin Forerunner smartwatches to help them access structured performance tracking and training insights.

Garmin Wants to Bring Data-Driven Training to More Athletes

Garmin Partners With MyKrida to Support Grassroots Athletes in India Fitness wearables today are usually marketed toward marathon runners, cyclists, and people already deep into the fitness ecosystem. But for many talented athletes in India, especially those from remote or underrepresented regions, access to proper training tools remains a major challenge. That’s something Garmin now wants to help address through a new initiative in partnership with MyKrida. The company has equipped seven emerging athletes from tribal regions across India with Garmin Forerunner smartwatches to help them access structured performance tracking and training insights. Garmin Wants to Bring Data-Driven Training to More Athletes The idea behind the initiative is fairly straightforward. Garmin’s Forerunner smartwatches can track metrics like heart rate, pace, distance, recovery, sleep quality, and training load. For professional athletes, this kind of data is already standard. But for many young athletes in smaller regions, access to these tools can genuinely change how they train. Garmin says the watches are meant to help athletes train smarter and improve consistency through better recovery and performance monitoring rather than simply increasing training intensity. According to Deepak Raina, Director at AMIT GPS & Navigation LLP: India has immense untapped athletic potential, particularly in regions where access to structured training tools remains limited. At Garmin, our focus is on enabling athletes with reliable, performance-led technology that brings clarity to how they train, recover, and improve. Through this initiative, we aim to support long-term athletic development and help these athletes compete with greater confidence and consistency. The on-ground implementation is being managed by MyKrida, which works across grassroots and elite sports development programs in India. The platform focuses heavily on identifying athletes early and connecting them with structured support systems. According to MyKrida founder Shubham Sharma, the collaboration with Garmin helps bring “world-class performance technology directly to these athletes.” #Garmin #Partners #MyKrida #Support #Grassroots #Athletes #IndiaGarmin

The idea behind the initiative is fairly straightforward. Garmin’s Forerunner smartwatches can track metrics like heart rate, pace, distance, recovery, sleep quality, and training load. For professional athletes, this kind of data is already standard. But for many young athletes in smaller regions, access to these tools can genuinely change how they train. Garmin says the watches are meant to help athletes train smarter and improve consistency through better recovery and performance monitoring rather than simply increasing training intensity.

According to Deepak Raina, Director at AMIT GPS & Navigation LLP:

India has immense untapped athletic potential, particularly in regions where access to structured training tools remains limited. At Garmin, our focus is on enabling athletes with reliable, performance-led technology that brings clarity to how they train, recover, and improve. Through this initiative, we aim to support long-term athletic development and help these athletes compete with greater confidence and consistency.

The on-ground implementation is being managed by MyKrida, which works across grassroots and elite sports development programs in India. The platform focuses heavily on identifying athletes early and connecting them with structured support systems. According to MyKrida founder Shubham Sharma, the collaboration with Garmin helps bring “world-class performance technology directly to these athletes.”

#Garmin #Partners #MyKrida #Support #Grassroots #Athletes #IndiaGarmin

In a recent SEC filing, AI Financial has indicated that it may not be able to survive another year writing, “These conditions raise substantial doubt about the Company’s ability to continue as a going concern within one year after the date these financial statements are issued.”

AI Financial is a publicly-traded company that serves as a major holder of World Liberty Financial’s WLFI tokens. In its quarterly report for the period that ended March 28th, the company posted a net loss from continuing operations of $271.3 million during the quarter, driven largely by a $348.3 million unrealized loss on its massive WLFI token holdings. The company reported only $4.7 million in revenue for the quarter (all from its fintech segment), and it ended the period with $10.5 million in cash and a $5.5 million working-capital deficit, while burning $12.3 million in operating cash flow.

However, management did also outline several potential paths to stabilize the business in their recent filing. The company had already secured a $15 million loan from World Liberty Financial in late January, providing some short-term breathing room. More importantly, it controls approximately 7.28 billion WLFI tokens, which were valued at about $706 million on the balance sheet at quarter end. Those tokens were acquired in August 2025 and remain subject to contractual lock-up provisions until around August 2026. Once unlocked, the company hopes to monetize portions of the position to cover operating needs, alongside plans for fintech revenue growth and possible additional debt or equity raises. 

The ties between AI Financial and World Liberty Financial run deep. Zachary Witkoff serves as chairman of AI Financial while also acting as CEO and co-founder of World Liberty Financial. Board member Zachary Folkman is another World Liberty Financial co-founder. World Liberty Financial itself holds a substantial stake in AI Financial, including 1 million common shares plus warrants and pre-funded warrants that together represent roughly 46% ownership on a fully diluted basis. Notably, World Liberty Financial is a Trump family project. Donald Trump is listed as co-founder emeritus and chief crypto advocate. His sons Eric Trump, Donald Trump Jr., and Barron Trump are co-founders and actively participate in the venture.

In practice, AI Financial functions as a treasury company for the WLFI token. The strategy mirrors what Michael Saylor has pursued at Strategy with bitcoin, where the public company accumulates and holds the asset as its primary reserve. In AI Financial’s case, the reserve asset is the much newer WLFI token. Critics have occasionally labeled the Strategy approach as resembling a Ponzi scheme because it depends on continued capital raises and asset appreciation to sustain operations. Applying a similar model to WLFI introduces additional layers of risk given the token’s shorter history, higher volatility, and dependence on the success of a single Trump-affiliated crypto project.

Although crypto-related projects reportedly increased the Trump family fortune by $1.4 billion in 2025 alone, a number of these Trump-linked projects have faced trouble this year. Most recently, World Liberty Financial filed a defamation lawsuit against crypto billionaire Justin Sun in Florida after Sun accused the project of improperly freezing his token holdings and pressuring him for further investments. Sun had previously purchased billions of WLFI tokens and served in an advisory role.

According to data from CoinMarketCap, the TRUMP memecoin is down 84% over the past year and World Liberty Financial’s WLFI token is down 73%.

Going forward, a key area of concern for many Trump-affiliated crypto businesses will likely be the potential inclusion of ethics or corruption-related provisions in the crypto regulatory bill known as the CLARITY Act, which is currently making its way through the U.S. Senate. The legislation advanced out of the Senate Banking Committee on a 15-9 vote in mid-May 2026, but several Democrats have signaled they will block final passage unless it includes stronger language that would restrict the president, vice president, and their families from certain digital asset transactions.

Much of the investment into these projects has drawn scrutiny over alleged conflicts of interest, including the pardon granted to former Binance CEO Changpeng Zhao, the administration’s approval of hundreds of thousands of advanced Nvidia AI chips for the United Arab Emirates shortly after a UAE royal invested $500 million in World Liberty Financial, and the aforementioned Sun’s ability to settle a prior SEC enforcement case after pouring an estimated $175 million into Trump-linked crypto tokens.

#TrumpLinked #Crypto #Company #Notes #Substantial #Doubt #Survive #MonthsCryptocurrencies,Donald Trump,World Liberty Financial">Trump-Linked Crypto Company Notes ‘Substantial Doubt’ It Can Survive Another 12 Months In a recent SEC filing, AI Financial has indicated that it may not be able to survive another year writing, “These conditions raise substantial doubt about the Company’s ability to continue as a going concern within one year after the date these financial statements are issued.” AI Financial is a publicly-traded company that serves as a major holder of World Liberty Financial’s WLFI tokens. In its quarterly report for the period that ended March 28th, the company posted a net loss from continuing operations of 1.3 million during the quarter, driven largely by a 8.3 million unrealized loss on its massive WLFI token holdings. The company reported only .7 million in revenue for the quarter (all from its fintech segment), and it ended the period with .5 million in cash and a .5 million working-capital deficit, while burning .3 million in operating cash flow. However, management did also outline several potential paths to stabilize the business in their recent filing. The company had already secured a million loan from World Liberty Financial in late January, providing some short-term breathing room. More importantly, it controls approximately 7.28 billion WLFI tokens, which were valued at about 6 million on the balance sheet at quarter end. Those tokens were acquired in August 2025 and remain subject to contractual lock-up provisions until around August 2026. Once unlocked, the company hopes to monetize portions of the position to cover operating needs, alongside plans for fintech revenue growth and possible additional debt or equity raises.  Trump says he knows nothing about the 0M Abu Dhabi investment in his family’s WLFI crypto project. “I don’t know about it… my family is handling it.” pic.twitter.com/sBEfXO1FCK — TFTC (@TFTC21) February 2, 2026 The ties between AI Financial and World Liberty Financial run deep. Zachary Witkoff serves as chairman of AI Financial while also acting as CEO and co-founder of World Liberty Financial. Board member Zachary Folkman is another World Liberty Financial co-founder. World Liberty Financial itself holds a substantial stake in AI Financial, including 1 million common shares plus warrants and pre-funded warrants that together represent roughly 46% ownership on a fully diluted basis. Notably, World Liberty Financial is a Trump family project. Donald Trump is listed as co-founder emeritus and chief crypto advocate. His sons Eric Trump, Donald Trump Jr., and Barron Trump are co-founders and actively participate in the venture. In practice, AI Financial functions as a treasury company for the WLFI token. The strategy mirrors what Michael Saylor has pursued at Strategy with bitcoin, where the public company accumulates and holds the asset as its primary reserve. In AI Financial’s case, the reserve asset is the much newer WLFI token. Critics have occasionally labeled the Strategy approach as resembling a Ponzi scheme because it depends on continued capital raises and asset appreciation to sustain operations. Applying a similar model to WLFI introduces additional layers of risk given the token’s shorter history, higher volatility, and dependence on the success of a single Trump-affiliated crypto project. Although crypto-related projects reportedly increased the Trump family fortune by .4 billion in 2025 alone, a number of these Trump-linked projects have faced trouble this year. Most recently, World Liberty Financial filed a defamation lawsuit against crypto billionaire Justin Sun in Florida after Sun accused the project of improperly freezing his token holdings and pressuring him for further investments. Sun had previously purchased billions of WLFI tokens and served in an advisory role. The perceived corruption associated with the CZ pardon will look even worse if the Samourai Wallet devs aren’t pardoned for similar charges. How much of World Liberty Financial’s USD1 stablecoin does one need to hold to receive a pardon? https://t.co/UwFQgJwhVc — Kyle Torpey (@kyletorpey) November 20, 2025 According to data from CoinMarketCap, the TRUMP memecoin is down 84% over the past year and World Liberty Financial’s WLFI token is down 73%. Going forward, a key area of concern for many Trump-affiliated crypto businesses will likely be the potential inclusion of ethics or corruption-related provisions in the crypto regulatory bill known as the CLARITY Act, which is currently making its way through the U.S. Senate. The legislation advanced out of the Senate Banking Committee on a 15-9 vote in mid-May 2026, but several Democrats have signaled they will block final passage unless it includes stronger language that would restrict the president, vice president, and their families from certain digital asset transactions. Much of the investment into these projects has drawn scrutiny over alleged conflicts of interest, including the pardon granted to former Binance CEO Changpeng Zhao, the administration’s approval of hundreds of thousands of advanced Nvidia AI chips for the United Arab Emirates shortly after a UAE royal invested 0 million in World Liberty Financial, and the aforementioned Sun’s ability to settle a prior SEC enforcement case after pouring an estimated 5 million into Trump-linked crypto tokens. #TrumpLinked #Crypto #Company #Notes #Substantial #Doubt #Survive #MonthsCryptocurrencies,Donald Trump,World Liberty Financial

a recent SEC filing, AI Financial has indicated that it may not be able to survive another year writing, “These conditions raise substantial doubt about the Company’s ability to continue as a going concern within one year after the date these financial statements are issued.”

AI Financial is a publicly-traded company that serves as a major holder of World Liberty Financial’s WLFI tokens. In its quarterly report for the period that ended March 28th, the company posted a net loss from continuing operations of $271.3 million during the quarter, driven largely by a $348.3 million unrealized loss on its massive WLFI token holdings. The company reported only $4.7 million in revenue for the quarter (all from its fintech segment), and it ended the period with $10.5 million in cash and a $5.5 million working-capital deficit, while burning $12.3 million in operating cash flow.

However, management did also outline several potential paths to stabilize the business in their recent filing. The company had already secured a $15 million loan from World Liberty Financial in late January, providing some short-term breathing room. More importantly, it controls approximately 7.28 billion WLFI tokens, which were valued at about $706 million on the balance sheet at quarter end. Those tokens were acquired in August 2025 and remain subject to contractual lock-up provisions until around August 2026. Once unlocked, the company hopes to monetize portions of the position to cover operating needs, alongside plans for fintech revenue growth and possible additional debt or equity raises. 

The ties between AI Financial and World Liberty Financial run deep. Zachary Witkoff serves as chairman of AI Financial while also acting as CEO and co-founder of World Liberty Financial. Board member Zachary Folkman is another World Liberty Financial co-founder. World Liberty Financial itself holds a substantial stake in AI Financial, including 1 million common shares plus warrants and pre-funded warrants that together represent roughly 46% ownership on a fully diluted basis. Notably, World Liberty Financial is a Trump family project. Donald Trump is listed as co-founder emeritus and chief crypto advocate. His sons Eric Trump, Donald Trump Jr., and Barron Trump are co-founders and actively participate in the venture.

In practice, AI Financial functions as a treasury company for the WLFI token. The strategy mirrors what Michael Saylor has pursued at Strategy with bitcoin, where the public company accumulates and holds the asset as its primary reserve. In AI Financial’s case, the reserve asset is the much newer WLFI token. Critics have occasionally labeled the Strategy approach as resembling a Ponzi scheme because it depends on continued capital raises and asset appreciation to sustain operations. Applying a similar model to WLFI introduces additional layers of risk given the token’s shorter history, higher volatility, and dependence on the success of a single Trump-affiliated crypto project.

Although crypto-related projects reportedly increased the Trump family fortune by $1.4 billion in 2025 alone, a number of these Trump-linked projects have faced trouble this year. Most recently, World Liberty Financial filed a defamation lawsuit against crypto billionaire Justin Sun in Florida after Sun accused the project of improperly freezing his token holdings and pressuring him for further investments. Sun had previously purchased billions of WLFI tokens and served in an advisory role.

According to data from CoinMarketCap, the TRUMP memecoin is down 84% over the past year and World Liberty Financial’s WLFI token is down 73%.

Going forward, a key area of concern for many Trump-affiliated crypto businesses will likely be the potential inclusion of ethics or corruption-related provisions in the crypto regulatory bill known as the CLARITY Act, which is currently making its way through the U.S. Senate. The legislation advanced out of the Senate Banking Committee on a 15-9 vote in mid-May 2026, but several Democrats have signaled they will block final passage unless it includes stronger language that would restrict the president, vice president, and their families from certain digital asset transactions.

Much of the investment into these projects has drawn scrutiny over alleged conflicts of interest, including the pardon granted to former Binance CEO Changpeng Zhao, the administration’s approval of hundreds of thousands of advanced Nvidia AI chips for the United Arab Emirates shortly after a UAE royal invested $500 million in World Liberty Financial, and the aforementioned Sun’s ability to settle a prior SEC enforcement case after pouring an estimated $175 million into Trump-linked crypto tokens.

#TrumpLinked #Crypto #Company #Notes #Substantial #Doubt #Survive #MonthsCryptocurrencies,Donald Trump,World Liberty Financial">Trump-Linked Crypto Company Notes ‘Substantial Doubt’ It Can Survive Another 12 MonthsTrump-Linked Crypto Company Notes ‘Substantial Doubt’ It Can Survive Another 12 Months In a recent SEC filing, AI Financial has indicated that it may not be able to survive another year writing, “These conditions raise substantial doubt about the Company’s ability to continue as a going concern within one year after the date these financial statements are issued.” AI Financial is a publicly-traded company that serves as a major holder of World Liberty Financial’s WLFI tokens. In its quarterly report for the period that ended March 28th, the company posted a net loss from continuing operations of $271.3 million during the quarter, driven largely by a $348.3 million unrealized loss on its massive WLFI token holdings. The company reported only $4.7 million in revenue for the quarter (all from its fintech segment), and it ended the period with $10.5 million in cash and a $5.5 million working-capital deficit, while burning $12.3 million in operating cash flow. However, management did also outline several potential paths to stabilize the business in their recent filing. The company had already secured a $15 million loan from World Liberty Financial in late January, providing some short-term breathing room. More importantly, it controls approximately 7.28 billion WLFI tokens, which were valued at about $706 million on the balance sheet at quarter end. Those tokens were acquired in August 2025 and remain subject to contractual lock-up provisions until around August 2026. Once unlocked, the company hopes to monetize portions of the position to cover operating needs, alongside plans for fintech revenue growth and possible additional debt or equity raises.  Trump says he knows nothing about the $500M Abu Dhabi investment in his family’s WLFI crypto project. “I don’t know about it… my family is handling it.” pic.twitter.com/sBEfXO1FCK — TFTC (@TFTC21) February 2, 2026 The ties between AI Financial and World Liberty Financial run deep. Zachary Witkoff serves as chairman of AI Financial while also acting as CEO and co-founder of World Liberty Financial. Board member Zachary Folkman is another World Liberty Financial co-founder. World Liberty Financial itself holds a substantial stake in AI Financial, including 1 million common shares plus warrants and pre-funded warrants that together represent roughly 46% ownership on a fully diluted basis. Notably, World Liberty Financial is a Trump family project. Donald Trump is listed as co-founder emeritus and chief crypto advocate. His sons Eric Trump, Donald Trump Jr., and Barron Trump are co-founders and actively participate in the venture. In practice, AI Financial functions as a treasury company for the WLFI token. The strategy mirrors what Michael Saylor has pursued at Strategy with bitcoin, where the public company accumulates and holds the asset as its primary reserve. In AI Financial’s case, the reserve asset is the much newer WLFI token. Critics have occasionally labeled the Strategy approach as resembling a Ponzi scheme because it depends on continued capital raises and asset appreciation to sustain operations. Applying a similar model to WLFI introduces additional layers of risk given the token’s shorter history, higher volatility, and dependence on the success of a single Trump-affiliated crypto project. Although crypto-related projects reportedly increased the Trump family fortune by $1.4 billion in 2025 alone, a number of these Trump-linked projects have faced trouble this year. Most recently, World Liberty Financial filed a defamation lawsuit against crypto billionaire Justin Sun in Florida after Sun accused the project of improperly freezing his token holdings and pressuring him for further investments. Sun had previously purchased billions of WLFI tokens and served in an advisory role. The perceived corruption associated with the CZ pardon will look even worse if the Samourai Wallet devs aren’t pardoned for similar charges. How much of World Liberty Financial’s USD1 stablecoin does one need to hold to receive a pardon? https://t.co/UwFQgJwhVc — Kyle Torpey (@kyletorpey) November 20, 2025 According to data from CoinMarketCap, the TRUMP memecoin is down 84% over the past year and World Liberty Financial’s WLFI token is down 73%. Going forward, a key area of concern for many Trump-affiliated crypto businesses will likely be the potential inclusion of ethics or corruption-related provisions in the crypto regulatory bill known as the CLARITY Act, which is currently making its way through the U.S. Senate. The legislation advanced out of the Senate Banking Committee on a 15-9 vote in mid-May 2026, but several Democrats have signaled they will block final passage unless it includes stronger language that would restrict the president, vice president, and their families from certain digital asset transactions. Much of the investment into these projects has drawn scrutiny over alleged conflicts of interest, including the pardon granted to former Binance CEO Changpeng Zhao, the administration’s approval of hundreds of thousands of advanced Nvidia AI chips for the United Arab Emirates shortly after a UAE royal invested $500 million in World Liberty Financial, and the aforementioned Sun’s ability to settle a prior SEC enforcement case after pouring an estimated $175 million into Trump-linked crypto tokens. #TrumpLinked #Crypto #Company #Notes #Substantial #Doubt #Survive #MonthsCryptocurrencies,Donald Trump,World Liberty Financial

In a recent SEC filing, AI Financial has indicated that it may not be able to survive another year writing, “These conditions raise substantial doubt about the Company’s ability to continue as a going concern within one year after the date these financial statements are issued.”

AI Financial is a publicly-traded company that serves as a major holder of World Liberty Financial’s WLFI tokens. In its quarterly report for the period that ended March 28th, the company posted a net loss from continuing operations of $271.3 million during the quarter, driven largely by a $348.3 million unrealized loss on its massive WLFI token holdings. The company reported only $4.7 million in revenue for the quarter (all from its fintech segment), and it ended the period with $10.5 million in cash and a $5.5 million working-capital deficit, while burning $12.3 million in operating cash flow.

However, management did also outline several potential paths to stabilize the business in their recent filing. The company had already secured a $15 million loan from World Liberty Financial in late January, providing some short-term breathing room. More importantly, it controls approximately 7.28 billion WLFI tokens, which were valued at about $706 million on the balance sheet at quarter end. Those tokens were acquired in August 2025 and remain subject to contractual lock-up provisions until around August 2026. Once unlocked, the company hopes to monetize portions of the position to cover operating needs, alongside plans for fintech revenue growth and possible additional debt or equity raises. 

The ties between AI Financial and World Liberty Financial run deep. Zachary Witkoff serves as chairman of AI Financial while also acting as CEO and co-founder of World Liberty Financial. Board member Zachary Folkman is another World Liberty Financial co-founder. World Liberty Financial itself holds a substantial stake in AI Financial, including 1 million common shares plus warrants and pre-funded warrants that together represent roughly 46% ownership on a fully diluted basis. Notably, World Liberty Financial is a Trump family project. Donald Trump is listed as co-founder emeritus and chief crypto advocate. His sons Eric Trump, Donald Trump Jr., and Barron Trump are co-founders and actively participate in the venture.

In practice, AI Financial functions as a treasury company for the WLFI token. The strategy mirrors what Michael Saylor has pursued at Strategy with bitcoin, where the public company accumulates and holds the asset as its primary reserve. In AI Financial’s case, the reserve asset is the much newer WLFI token. Critics have occasionally labeled the Strategy approach as resembling a Ponzi scheme because it depends on continued capital raises and asset appreciation to sustain operations. Applying a similar model to WLFI introduces additional layers of risk given the token’s shorter history, higher volatility, and dependence on the success of a single Trump-affiliated crypto project.

Although crypto-related projects reportedly increased the Trump family fortune by $1.4 billion in 2025 alone, a number of these Trump-linked projects have faced trouble this year. Most recently, World Liberty Financial filed a defamation lawsuit against crypto billionaire Justin Sun in Florida after Sun accused the project of improperly freezing his token holdings and pressuring him for further investments. Sun had previously purchased billions of WLFI tokens and served in an advisory role.

According to data from CoinMarketCap, the TRUMP memecoin is down 84% over the past year and World Liberty Financial’s WLFI token is down 73%.

Going forward, a key area of concern for many Trump-affiliated crypto businesses will likely be the potential inclusion of ethics or corruption-related provisions in the crypto regulatory bill known as the CLARITY Act, which is currently making its way through the U.S. Senate. The legislation advanced out of the Senate Banking Committee on a 15-9 vote in mid-May 2026, but several Democrats have signaled they will block final passage unless it includes stronger language that would restrict the president, vice president, and their families from certain digital asset transactions.

Much of the investment into these projects has drawn scrutiny over alleged conflicts of interest, including the pardon granted to former Binance CEO Changpeng Zhao, the administration’s approval of hundreds of thousands of advanced Nvidia AI chips for the United Arab Emirates shortly after a UAE royal invested $500 million in World Liberty Financial, and the aforementioned Sun’s ability to settle a prior SEC enforcement case after pouring an estimated $175 million into Trump-linked crypto tokens.

#TrumpLinked #Crypto #Company #Notes #Substantial #Doubt #Survive #MonthsCryptocurrencies,Donald Trump,World Liberty Financial

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