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TikTok will give advertisers even more data on trends and users

TikTok will give advertisers even more data on trends and users

TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products range from AI-powered ad tools to new features connecting creators and brands, but the overall picture is clear: advertiser content on TikTok is about to become much more tailored and specific.

The company will give brands precise details about how their target audience is using the platform — including AI-generated suggestions on ads to run. Using a tool called Insight Spotlight, advertisers will be able to sort by user demographics and industry to see what videos users in the target group are watching and what keywords are associated with popular content. In an example provided by TikTok, an AI-generated suggestion recommends that a brand “produce video content focused on ‘hormonal health’ for female, English-speaking users” and to include a specific keyword. Another feature in Insight Spotlight analyzes users’ viewing history to identify types of content that are bubbling up.

TikTok rose in prominence partly because of its spin-the-wheel, seemingly random quality: anything or anyone could go viral overnight. Brands did their best to keep up by jumping on trends, using popular formats and songs, and partnered with influencers who seemed to be at the center. The new tools will give advertisers even more ways to specifically tailor their content toward what is already happening on the platform and what people are searching for and watching.

In this way, advertiser tools are TikTok’s equivalent of search engine optimization (SEO) — flooding the zone with content that attempts to capture organic user behaviors. The idea that TikTok can be used as a search engine has been around for several years, and the company says that one in four users search for something within 30 seconds of opening the app (brands can also buy ad space on search result pages).

The company is also launching a streamlined way for brands to farm influencer content. A new tool called Content Suite pulls together vetted user content that mention a brand; the advertiser can then scroll through videos and request permission to turn them into an ad, all in one place. Otherwise, brands would have to find videos themselves and then work out permissions with the creator through side channels like direct messages or comments. Content Suite makes this process part of the TikTok ecosystem.



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#TikTok #give #advertisers #data #trends #users


Scientists in Singapore and Japan have developed a tiny 3D-printed scuba suit for cyborg cockroaches, allowing them to survive and move underwater and other low-oxygen environments for up to three hours.

The suit can transform a regular cockroach, and potentially other insects, into “an amphibious cyborg robot capable of operation across land and water,” according to a new research paper published this week in Nature Communications. The study was conducted by scientists at Nanyang Technological University and Waseda University.

So, why do researchers want half-robot cockroaches to breathe underwater anyway?

Apparently, they hope to one day be able to use cyborg cockroaches in search and rescue missions, pipeline inspection, and other complex tasks. NTU Professor Hirotaka Sato, who led the study, has been working on cyborg insects for more than a decade. These hybrid robots combine living insects with electrodes that allow humans to remotely control their movements. Sato and his co-authors argue that this setup can make them more useful than traditional robots in some situations.

Unlike conventional robots, cyborg insects consume less energy because they use their own muscles to move. They are also small enough to move through confined and cluttered spaces that larger robots may not be able to reach.

These cyborgs have already been used in actual search-and-rescue operations, including Operation Lionheart after the 7.7-magnitude earthquake in Myanmar in March, according to NTU.

There is one obvious drawback, though. These tiny cyborgs still have biological limits. They need oxygen, which makes them much less useful underwater.

“This is important because real disaster sites can be challenging after heavy rain or flooding, blocking access routes in the rubble, drains and narrow gaps,” Sato said in a news release on the study. “By expanding the operating parameters of our cyborg insects to include underwater travel, we believe that they can enhance search and rescue efforts.”

The new scuba suit is meant to solve that problem.

How the suit works

Cockroaches breathe through small holes on their bodies known as spiracles. To protect those spiracles from water, the researchers made a flexible 3D-printed shell that wraps around the insect’s body. Four small tubes then attach to the cockroach’s spiracles and deliver oxygen directly to them.

Attached to the shell is an oxygen-generation tank that contains a small sponge soaked in manganese dioxide. To activate the system, the team injected diluted hydrogen peroxide into the tank, then sealed it with ultraviolet adhesive to prevent leaks.

The chemical reaction inside the tank slowly releases oxygen, which is then delivered through silicone tubes into the cockroach’s spiracles.

According to the study, the suit was tested on Madagascar hissing cockroaches in plastic tubes that simulated different environments.

Cyborg cockroaches equipped with the suit were able to move around underwater for two to three hours. Cockroaches in the control group suffocated within two minutes.

The team said this suit could potentially be adapted for other robot bugs like locusts and beetles, as these insects have similar body structures and respiratory systems.

#Researchers #Built #Scuba #Suit #Cyborg #CockroachesInsects,Robotics">Researchers Built a Scuba Suit for Cyborg Cockroaches
                Scientists in Singapore and Japan have developed a tiny 3D-printed scuba suit for cyborg cockroaches, allowing them to survive and move underwater and other low-oxygen environments for up to three hours. The suit can transform a regular cockroach, and potentially other insects, into “an amphibious cyborg robot capable of operation across land and water,” according to a new research paper published this week in Nature Communications. The study was conducted by scientists at Nanyang Technological University and Waseda University. So, why do researchers want half-robot cockroaches to breathe underwater anyway? Apparently, they hope to one day be able to use cyborg cockroaches in search and rescue missions, pipeline inspection, and other complex tasks. NTU Professor Hirotaka Sato, who led the study, has been working on cyborg insects for more than a decade. These hybrid robots combine living insects with electrodes that allow humans to remotely control their movements. Sato and his co-authors argue that this setup can make them more useful than traditional robots in some situations.

 Unlike conventional robots, cyborg insects consume less energy because they use their own muscles to move. They are also small enough to move through confined and cluttered spaces that larger robots may not be able to reach. These cyborgs have already been used in actual search-and-rescue operations, including Operation Lionheart after the 7.7-magnitude earthquake in Myanmar in March, according to NTU.

 There is one obvious drawback, though. These tiny cyborgs still have biological limits. They need oxygen, which makes them much less useful underwater. “This is important because real disaster sites can be challenging after heavy rain or flooding, blocking access routes in the rubble, drains and narrow gaps,” Sato said in a news release on the study. “By expanding the operating parameters of our cyborg insects to include underwater travel, we believe that they can enhance search and rescue efforts.”

 The new scuba suit is meant to solve that problem. How the suit works Cockroaches breathe through small holes on their bodies known as spiracles. To protect those spiracles from water, the researchers made a flexible 3D-printed shell that wraps around the insect’s body. Four small tubes then attach to the cockroach’s spiracles and deliver oxygen directly to them. Attached to the shell is an oxygen-generation tank that contains a small sponge soaked in manganese dioxide. To activate the system, the team injected diluted hydrogen peroxide into the tank, then sealed it with ultraviolet adhesive to prevent leaks. The chemical reaction inside the tank slowly releases oxygen, which is then delivered through silicone tubes into the cockroach’s spiracles.

 According to the study, the suit was tested on Madagascar hissing cockroaches in plastic tubes that simulated different environments. Cyborg cockroaches equipped with the suit were able to move around underwater for two to three hours. Cockroaches in the control group suffocated within two minutes. The team said this suit could potentially be adapted for other robot bugs like locusts and beetles, as these insects have similar body structures and respiratory systems.      #Researchers #Built #Scuba #Suit #Cyborg #CockroachesInsects,Robotics

research paper published this week in Nature Communications. The study was conducted by scientists at Nanyang Technological University and Waseda University.

So, why do researchers want half-robot cockroaches to breathe underwater anyway?

Apparently, they hope to one day be able to use cyborg cockroaches in search and rescue missions, pipeline inspection, and other complex tasks. NTU Professor Hirotaka Sato, who led the study, has been working on cyborg insects for more than a decade. These hybrid robots combine living insects with electrodes that allow humans to remotely control their movements. Sato and his co-authors argue that this setup can make them more useful than traditional robots in some situations.

Unlike conventional robots, cyborg insects consume less energy because they use their own muscles to move. They are also small enough to move through confined and cluttered spaces that larger robots may not be able to reach.

These cyborgs have already been used in actual search-and-rescue operations, including Operation Lionheart after the 7.7-magnitude earthquake in Myanmar in March, according to NTU.

There is one obvious drawback, though. These tiny cyborgs still have biological limits. They need oxygen, which makes them much less useful underwater.

“This is important because real disaster sites can be challenging after heavy rain or flooding, blocking access routes in the rubble, drains and narrow gaps,” Sato said in a news release on the study. “By expanding the operating parameters of our cyborg insects to include underwater travel, we believe that they can enhance search and rescue efforts.”

The new scuba suit is meant to solve that problem.

How the suit works

Cockroaches breathe through small holes on their bodies known as spiracles. To protect those spiracles from water, the researchers made a flexible 3D-printed shell that wraps around the insect’s body. Four small tubes then attach to the cockroach’s spiracles and deliver oxygen directly to them.

Attached to the shell is an oxygen-generation tank that contains a small sponge soaked in manganese dioxide. To activate the system, the team injected diluted hydrogen peroxide into the tank, then sealed it with ultraviolet adhesive to prevent leaks.

The chemical reaction inside the tank slowly releases oxygen, which is then delivered through silicone tubes into the cockroach’s spiracles.

According to the study, the suit was tested on Madagascar hissing cockroaches in plastic tubes that simulated different environments.

Cyborg cockroaches equipped with the suit were able to move around underwater for two to three hours. Cockroaches in the control group suffocated within two minutes.

The team said this suit could potentially be adapted for other robot bugs like locusts and beetles, as these insects have similar body structures and respiratory systems.

#Researchers #Built #Scuba #Suit #Cyborg #CockroachesInsects,Robotics">Researchers Built a Scuba Suit for Cyborg CockroachesResearchers Built a Scuba Suit for Cyborg Cockroaches
                Scientists in Singapore and Japan have developed a tiny 3D-printed scuba suit for cyborg cockroaches, allowing them to survive and move underwater and other low-oxygen environments for up to three hours. The suit can transform a regular cockroach, and potentially other insects, into “an amphibious cyborg robot capable of operation across land and water,” according to a new research paper published this week in Nature Communications. The study was conducted by scientists at Nanyang Technological University and Waseda University. So, why do researchers want half-robot cockroaches to breathe underwater anyway? Apparently, they hope to one day be able to use cyborg cockroaches in search and rescue missions, pipeline inspection, and other complex tasks. NTU Professor Hirotaka Sato, who led the study, has been working on cyborg insects for more than a decade. These hybrid robots combine living insects with electrodes that allow humans to remotely control their movements. Sato and his co-authors argue that this setup can make them more useful than traditional robots in some situations.

 Unlike conventional robots, cyborg insects consume less energy because they use their own muscles to move. They are also small enough to move through confined and cluttered spaces that larger robots may not be able to reach. These cyborgs have already been used in actual search-and-rescue operations, including Operation Lionheart after the 7.7-magnitude earthquake in Myanmar in March, according to NTU.

 There is one obvious drawback, though. These tiny cyborgs still have biological limits. They need oxygen, which makes them much less useful underwater. “This is important because real disaster sites can be challenging after heavy rain or flooding, blocking access routes in the rubble, drains and narrow gaps,” Sato said in a news release on the study. “By expanding the operating parameters of our cyborg insects to include underwater travel, we believe that they can enhance search and rescue efforts.”

 The new scuba suit is meant to solve that problem. How the suit works Cockroaches breathe through small holes on their bodies known as spiracles. To protect those spiracles from water, the researchers made a flexible 3D-printed shell that wraps around the insect’s body. Four small tubes then attach to the cockroach’s spiracles and deliver oxygen directly to them. Attached to the shell is an oxygen-generation tank that contains a small sponge soaked in manganese dioxide. To activate the system, the team injected diluted hydrogen peroxide into the tank, then sealed it with ultraviolet adhesive to prevent leaks. The chemical reaction inside the tank slowly releases oxygen, which is then delivered through silicone tubes into the cockroach’s spiracles.

 According to the study, the suit was tested on Madagascar hissing cockroaches in plastic tubes that simulated different environments. Cyborg cockroaches equipped with the suit were able to move around underwater for two to three hours. Cockroaches in the control group suffocated within two minutes. The team said this suit could potentially be adapted for other robot bugs like locusts and beetles, as these insects have similar body structures and respiratory systems.      #Researchers #Built #Scuba #Suit #Cyborg #CockroachesInsects,Robotics

Scientists in Singapore and Japan have developed a tiny 3D-printed scuba suit for cyborg cockroaches, allowing them to survive and move underwater and other low-oxygen environments for up to three hours.

The suit can transform a regular cockroach, and potentially other insects, into “an amphibious cyborg robot capable of operation across land and water,” according to a new research paper published this week in Nature Communications. The study was conducted by scientists at Nanyang Technological University and Waseda University.

So, why do researchers want half-robot cockroaches to breathe underwater anyway?

Apparently, they hope to one day be able to use cyborg cockroaches in search and rescue missions, pipeline inspection, and other complex tasks. NTU Professor Hirotaka Sato, who led the study, has been working on cyborg insects for more than a decade. These hybrid robots combine living insects with electrodes that allow humans to remotely control their movements. Sato and his co-authors argue that this setup can make them more useful than traditional robots in some situations.

Unlike conventional robots, cyborg insects consume less energy because they use their own muscles to move. They are also small enough to move through confined and cluttered spaces that larger robots may not be able to reach.

These cyborgs have already been used in actual search-and-rescue operations, including Operation Lionheart after the 7.7-magnitude earthquake in Myanmar in March, according to NTU.

There is one obvious drawback, though. These tiny cyborgs still have biological limits. They need oxygen, which makes them much less useful underwater.

“This is important because real disaster sites can be challenging after heavy rain or flooding, blocking access routes in the rubble, drains and narrow gaps,” Sato said in a news release on the study. “By expanding the operating parameters of our cyborg insects to include underwater travel, we believe that they can enhance search and rescue efforts.”

The new scuba suit is meant to solve that problem.

How the suit works

Cockroaches breathe through small holes on their bodies known as spiracles. To protect those spiracles from water, the researchers made a flexible 3D-printed shell that wraps around the insect’s body. Four small tubes then attach to the cockroach’s spiracles and deliver oxygen directly to them.

Attached to the shell is an oxygen-generation tank that contains a small sponge soaked in manganese dioxide. To activate the system, the team injected diluted hydrogen peroxide into the tank, then sealed it with ultraviolet adhesive to prevent leaks.

The chemical reaction inside the tank slowly releases oxygen, which is then delivered through silicone tubes into the cockroach’s spiracles.

According to the study, the suit was tested on Madagascar hissing cockroaches in plastic tubes that simulated different environments.

Cyborg cockroaches equipped with the suit were able to move around underwater for two to three hours. Cockroaches in the control group suffocated within two minutes.

The team said this suit could potentially be adapted for other robot bugs like locusts and beetles, as these insects have similar body structures and respiratory systems.

#Researchers #Built #Scuba #Suit #Cyborg #CockroachesInsects,Robotics

For our very first WIRED Book Club livestream, Kate Knibbs will be joined by the author of The Yahoo Boys: Love, Deception, and the Real Lives of Nigeria’s Romance Scammers, Carlos Barragán.

Barragán, a journalist and researcher at The New York Times, flew to Lagos to embed himself with a group of young, desperate grifters. The account he brings back is a funny, sad, enraging read about how the internet can fuel heartbreak.

On the Panel

  • Kate Knibbs: senior writer at WIRED, covering prediction markets, the future of media, and how AI is changing the internet. She also leads WIRED Book Club.
  • Carlos Barragán: reporter and researcher for The New York Times based in Madrid. He was formerly a reporter at El Confidencial before receiving his MFA in nonfiction writing from Columbia University. The Yahoo Boys is his first book.

Ask a Question

Submit your burning questions about the book in the comments section below. The event will be streamed right here, so bookmark this page and mark your calendar to return on July 16 at 12pm ET / 9am PT.

How to Watch

This livestream is reserved as a subscriber benefit. For subscribers who are not able to join, a replay of the livestream will be available after the event. Not a subscriber yet? Subscribe now to get access to this livestream, plus full access to WIRED.

Join WIRED Book Club

If you’d like to start following along, you can catch up on past weeks discussions, and sign up for WIRED Book Club here.

In the meantime, check out past livestreams on how AI is changing work, big tech and the military, and more.

#Submit #Questions #World #Online #Romance #Scamslivestreams,q&a,scams,wired book club,books">Submit Your Questions: Inside The World of Online Romance ScamsFor our very first WIRED Book Club livestream, Kate Knibbs will be joined by the author of The Yahoo Boys: Love, Deception, and the Real Lives of Nigeria’s Romance Scammers, Carlos Barragán.Barragán, a journalist and researcher at The New York Times, flew to Lagos to embed himself with a group of young, desperate grifters. The account he brings back is a funny, sad, enraging read about how the internet can fuel heartbreak.On the PanelKate Knibbs: senior writer at WIRED, covering prediction markets, the future of media, and how AI is changing the internet. She also leads WIRED Book Club.Carlos Barragán: reporter and researcher for The New York Times based in Madrid. He was formerly a reporter at El Confidencial before receiving his MFA in nonfiction writing from Columbia University. The Yahoo Boys is his first book.Ask a QuestionSubmit your burning questions about the book in the comments section below. The event will be streamed right here, so bookmark this page and mark your calendar to return on July 16 at 12pm ET / 9am PT.How to WatchThis livestream is reserved as a subscriber benefit. For subscribers who are not able to join, a replay of the livestream will be available after the event. Not a subscriber yet? Subscribe now to get access to this livestream, plus full access to WIRED.Join WIRED Book ClubIf you’d like to start following along, you can catch up on past weeks discussions, and sign up for WIRED Book Club here.In the meantime, check out past livestreams on how AI is changing work, big tech and the military, and more.#Submit #Questions #World #Online #Romance #Scamslivestreams,q&a,scams,wired book club,books

WIRED Book Club livestream, Kate Knibbs will be joined by the author of The Yahoo Boys: Love, Deception, and the Real Lives of Nigeria’s Romance Scammers, Carlos Barragán.

Barragán, a journalist and researcher at The New York Times, flew to Lagos to embed himself with a group of young, desperate grifters. The account he brings back is a funny, sad, enraging read about how the internet can fuel heartbreak.

On the Panel

  • Kate Knibbs: senior writer at WIRED, covering prediction markets, the future of media, and how AI is changing the internet. She also leads WIRED Book Club.
  • Carlos Barragán: reporter and researcher for The New York Times based in Madrid. He was formerly a reporter at El Confidencial before receiving his MFA in nonfiction writing from Columbia University. The Yahoo Boys is his first book.

Ask a Question

Submit your burning questions about the book in the comments section below. The event will be streamed right here, so bookmark this page and mark your calendar to return on July 16 at 12pm ET / 9am PT.

How to Watch

This livestream is reserved as a subscriber benefit. For subscribers who are not able to join, a replay of the livestream will be available after the event. Not a subscriber yet? Subscribe now to get access to this livestream, plus full access to WIRED.

Join WIRED Book Club

If you’d like to start following along, you can catch up on past weeks discussions, and sign up for WIRED Book Club here.

In the meantime, check out past livestreams on how AI is changing work, big tech and the military, and more.

#Submit #Questions #World #Online #Romance #Scamslivestreams,q&a,scams,wired book club,books">Submit Your Questions: Inside The World of Online Romance Scams

For our very first WIRED Book Club livestream, Kate Knibbs will be joined by the author of The Yahoo Boys: Love, Deception, and the Real Lives of Nigeria’s Romance Scammers, Carlos Barragán.

Barragán, a journalist and researcher at The New York Times, flew to Lagos to embed himself with a group of young, desperate grifters. The account he brings back is a funny, sad, enraging read about how the internet can fuel heartbreak.

On the Panel

  • Kate Knibbs: senior writer at WIRED, covering prediction markets, the future of media, and how AI is changing the internet. She also leads WIRED Book Club.
  • Carlos Barragán: reporter and researcher for The New York Times based in Madrid. He was formerly a reporter at El Confidencial before receiving his MFA in nonfiction writing from Columbia University. The Yahoo Boys is his first book.

Ask a Question

Submit your burning questions about the book in the comments section below. The event will be streamed right here, so bookmark this page and mark your calendar to return on July 16 at 12pm ET / 9am PT.

How to Watch

This livestream is reserved as a subscriber benefit. For subscribers who are not able to join, a replay of the livestream will be available after the event. Not a subscriber yet? Subscribe now to get access to this livestream, plus full access to WIRED.

Join WIRED Book Club

If you’d like to start following along, you can catch up on past weeks discussions, and sign up for WIRED Book Club here.

In the meantime, check out past livestreams on how AI is changing work, big tech and the military, and more.

#Submit #Questions #World #Online #Romance #Scamslivestreams,q&a,scams,wired book club,books

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