The Born in Roma Hair & Body Mists from Valentino Beauty arrives with four gourmand essences and a fairground campaign concept framing the launch.

Valentino Beauty is rolling out four Born in Roma Hair & Body Mists, joining the existing Born in Roma fragrance line.

The format lands soft and airy, built to layer. The house has built two specific pairings into the launch: Born in Roma Donna Eau de Parfum cut with the Vanilla Bliss mist for a creamier, warmer read, and Born in Roma Donna Yellow Dream Eau de Parfum paired with Golden Coconut for something sunnier. The strategy positions the mist as a styling tool.

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Dressing is the operative word for the lineup itself. Four gourmand essences anchor the release: Golden Coconut, Caramel Crush, Vanilla Bliss, and Salty Pistachio. The four weave coconut, caramel, vanilla, and pistachio into craveable accords.

Each 100ml flacon comes covered in studs and rendered in color, a portable take on the house’s existing visual language. Lightweight, easier to throw in a bag.

Valentino has built the launch around a concept called the Valentino Summer Fair, dropping each mist into its own sideshow attraction. Golden Coconut gets duck fishing. Caramel Crush gets balloon darts. Vanilla Bliss runs tin can alley. Salty Pistachio glows green from a claw machine.