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We Finally Know How Much the Xbox Handheld Will Cost

We Finally Know How Much the Xbox Handheld Will Cost

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Xbox has a pricing problem, and that’s not changing with the company’s first officially branded handheld. Microsoft and Asus’ ROG Xbox Ally and Xbox Ally X are set to launch on Oct. 16, and after weeks and weeks of making everyone wait, we finally know how much they will cost. If you’re planning on buying one, do it at launch before tariffs force Microsoft to jack up prices like it has with Xbox consoles.

Xbox Ally preorders started later Thursday, Sept. 25. The regular Xbox Ally will sell for $600. It comes at base with an AMD Ryzen Z2A processor, with specs that hint it could be equivalent to Valve’s $550 Steam Deck OLED in performance. It also packs 16GB of RAM and a 60Wh battery with a 7-inch IPS LCD display. At that price, Asus and Xbox are trying to claim some small part of the PC handheld market dominated by Valve’s handheld, even if it lacks the prettier OLED display. The Xbox Ally is a bit larger than a Steam Deck, though it feels more ergonomic thanks to its controller-like grips.

The one you actually want, the Xbox Ally X, will demand $1,000 from your already-stretched wallet. The darker handheld contains an AMD Ryzen Z2 Extreme, the long-awaited SoC—or system on a chip—that should have better performance in games compared to handheld PCs from the last two years. How much more powerful is a question with a big red “to be determined” sign hanging over it, but earlier leaks have suggested it won’t be too much better than before running at the highest possible power settings. It may do better at lower power, so you may be able to game for longer at a stable frame rate. The more expensive Xbox Ally also comes with 24GB of RAM, 1TB of storage, and an 80Wh battery—equivalent to last year’s $900 ROG Ally X. The more powerful handheld will only be available through Best Buy.

Trump tariffs have caused havoc with PC and gaming prices. Last week, Microsoft hiked prices of all its Xbox Series S and Series X consoles. Now, if you want the Xbox with a disc drive, it will set you back $650. The Galaxy Black version with 2TB of storage now costs a whopping $800. This year, Asus hiked the cost of its Ally X by $100, up to $900. Lenovo raised prices on its Legion Go S handheld PCs with SteamOS to $650 at base. Lenovo originally cited $550 back when it announced the handheld back during CES 2025. The Legion Go 2, with its 8.8-inch OLED display and a Ryzen Z2 Extreme, starts at $1,350. If you want a handheld PC that can run some AAA games at somewhat stable frame rates, you’ll end up paying through the nose for it.

Asus and Xbox stalled out in August and refused to share the preorder date and price. I’ve wrapped my hands around the handheld’s comfortable Xbox controller-like grips, but it wasn’t nearly enough time to say if the handheld is worth the money. The new Xbox Ally devices will sport Microsoft’s new version of Windows 11 built specifically for handhelds. Compared to other handheld PCs running the OS, the new version will make selecting games across your various distribution platforms easier. It may also finally fix the aggravating issues when putting these devices to sleep. Most importantly, they should increase performance by nixing background tasks.

The ROG Xbox Ally X runs a handheld-optimized version of Windows 11. © Raymond Wong / Gizmodo

Some users have managed to get a version of the Xbox handheld experience working on other Windows devices. We still have to see how the final version shakes out. In the end, SteamOS may still prove to be a much cleaner, console-like experience thanks to three years of updates from Valve, plus an active developer community. The Steam Deck hardware is looking a little long in the tooth, but it’s still the cheapest handheld around—at least until Valve inevitably hikes prices just like every other company.

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Jujutsu Infinite lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay.

Best Jujutsu Infinite Innate Tier List

Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game.

TierInnate Techniques
S TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul King
A TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul Manipulation
B TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw Doll
C TierBlood Manipulation, Boogie Woogie, Blazing Courage
D TierTool Manipulation, Construction, Cloning Technique

S Tier Innate Techniques

A Tier Innate Techniques

B Tier Innate Techniques

C Tier Innate Techniques

TechniqueProsCons
Jujutsu Infinite Innate Tier List Inspired by the hit anime and manga series Jujutsu Kaisen, Jujutsu Infinite lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay. Best Jujutsu Infinite Innate Tier List Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game. TierInnate TechniquesS TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul KingA TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul ManipulationB TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw DollC TierBlood Manipulation, Boogie Woogie, Blazing CourageD TierTool Manipulation, Construction, Cloning Technique S Tier Innate Techniques A Tier Innate Techniques B Tier Innate Techniques C Tier Innate Techniques TechniqueProsConsBlood Manipulation• Visually impressive abilities• Can bind enemies and apply pressure• Inconsistent damage• Low overall damageBoogie Woogie• Excellent mobility and disruption• Good combo potential in 1v1 and team fights• Lacks raw damageBlazing Courage• Decent choice for the early game• Features flashy fire effects• Not strong enough for high-level content D Tier Innate Techniques TechniqueProsConsCloning Technique• Decent mobility• One of the weakest Innate Techniques• Clones are easy to destroy• Very low damageConstruction• Can stun enemies• One of the weakest Innate Techniques• Difficult to aim• Performs poorly in PvPTool Manipulation• No major advantages• One of the weakest Innate Techniques• Lacks damage output #Jujutsu #Infinite #Innate #Tier #ListRoblox
Blood Manipulation		• Visually impressive abilities
• Can bind enemies and apply pressure		• Inconsistent damage
• Low overall damage
jujutsu infinite b tier
Boogie Woogie		• Excellent mobility and disruption
• Good combo potential in 1v1 and team fights		• Lacks raw damage
Blazing-Courage
Blazing Courage		• Decent choice for the early game
• Features flashy fire effects		• Not strong enough for high-level content

D Tier Innate Techniques

TechniqueProsCons
Cloning-Technique
Cloning Technique		• Decent mobility• One of the weakest Innate Techniques
• Clones are easy to destroy
• Very low damage
construstions
Construction		• Can stun enemies• One of the weakest Innate Techniques
• Difficult to aim
• Performs poorly in PvP

Tool Manipulation		• No major advantages• One of the weakest Innate Techniques
• Lacks damage output
#Jujutsu #Infinite #Innate #Tier #ListRoblox">Jujutsu Infinite Innate Tier List Inspired by the hit anime and manga series Jujutsu Kaisen, Jujutsu Infinite lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay. Best Jujutsu Infinite Innate Tier List Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game. TierInnate TechniquesS TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul KingA TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul ManipulationB TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw DollC TierBlood Manipulation, Boogie Woogie, Blazing CourageD TierTool Manipulation, Construction, Cloning Technique S Tier Innate Techniques A Tier Innate Techniques B Tier Innate Techniques C Tier Innate Techniques TechniqueProsConsBlood Manipulation• Visually impressive abilities• Can bind enemies and apply pressure• Inconsistent damage• Low overall damageBoogie Woogie• Excellent mobility and disruption• Good combo potential in 1v1 and team fights• Lacks raw damageBlazing Courage• Decent choice for the early game• Features flashy fire effects• Not strong enough for high-level content D Tier Innate Techniques TechniqueProsConsCloning Technique• Decent mobility• One of the weakest Innate Techniques• Clones are easy to destroy• Very low damageConstruction• Can stun enemies• One of the weakest Innate Techniques• Difficult to aim• Performs poorly in PvPTool Manipulation• No major advantages• One of the weakest Innate Techniques• Lacks damage output #Jujutsu #Infinite #Innate #Tier #ListRoblox

lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay.

Best Jujutsu Infinite Innate Tier List

Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game.

TierInnate Techniques
S TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul King
A TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul Manipulation
B TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw Doll
C TierBlood Manipulation, Boogie Woogie, Blazing Courage
D TierTool Manipulation, Construction, Cloning Technique

S Tier Innate Techniques

A Tier Innate Techniques

B Tier Innate Techniques

C Tier Innate Techniques

TechniqueProsCons
Jujutsu Infinite Innate Tier List Inspired by the hit anime and manga series Jujutsu Kaisen, Jujutsu Infinite lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay. Best Jujutsu Infinite Innate Tier List Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game. TierInnate TechniquesS TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul KingA TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul ManipulationB TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw DollC TierBlood Manipulation, Boogie Woogie, Blazing CourageD TierTool Manipulation, Construction, Cloning Technique S Tier Innate Techniques A Tier Innate Techniques B Tier Innate Techniques C Tier Innate Techniques TechniqueProsConsBlood Manipulation• Visually impressive abilities• Can bind enemies and apply pressure• Inconsistent damage• Low overall damageBoogie Woogie• Excellent mobility and disruption• Good combo potential in 1v1 and team fights• Lacks raw damageBlazing Courage• Decent choice for the early game• Features flashy fire effects• Not strong enough for high-level content D Tier Innate Techniques TechniqueProsConsCloning Technique• Decent mobility• One of the weakest Innate Techniques• Clones are easy to destroy• Very low damageConstruction• Can stun enemies• One of the weakest Innate Techniques• Difficult to aim• Performs poorly in PvPTool Manipulation• No major advantages• One of the weakest Innate Techniques• Lacks damage output #Jujutsu #Infinite #Innate #Tier #ListRoblox
Blood Manipulation		• Visually impressive abilities
• Can bind enemies and apply pressure		• Inconsistent damage
• Low overall damage
jujutsu infinite b tier
Boogie Woogie		• Excellent mobility and disruption
• Good combo potential in 1v1 and team fights		• Lacks raw damage
Blazing-Courage
Blazing Courage		• Decent choice for the early game
• Features flashy fire effects		• Not strong enough for high-level content

D Tier Innate Techniques

TechniqueProsCons
Cloning-Technique
Cloning Technique		• Decent mobility• One of the weakest Innate Techniques
• Clones are easy to destroy
• Very low damage
construstions
Construction		• Can stun enemies• One of the weakest Innate Techniques
• Difficult to aim
• Performs poorly in PvP

Tool Manipulation		• No major advantages• One of the weakest Innate Techniques
• Lacks damage output
#Jujutsu #Infinite #Innate #Tier #ListRoblox">Jujutsu Infinite Innate Tier List

Inspired by the hit anime and manga series Jujutsu Kaisen, Jujutsu Infinite lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay.

Best Jujutsu Infinite Innate Tier List

Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game.

TierInnate Techniques
S TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul King
A TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul Manipulation
B TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw Doll
C TierBlood Manipulation, Boogie Woogie, Blazing Courage
D TierTool Manipulation, Construction, Cloning Technique

S Tier Innate Techniques

A Tier Innate Techniques

B Tier Innate Techniques

C Tier Innate Techniques

TechniqueProsCons
Jujutsu Infinite Innate Tier List Inspired by the hit anime and manga series Jujutsu Kaisen, Jujutsu Infinite lets players master a variety of powerful Innate Techniques. However, not every Technique is equally powerful, even if it has a higher rarity. Some perform much better in battles, while others are better left behind. If you’re unsure which Technique deserves your spins, this Jujutsu Infinite Innate tier list will help you find the strongest choices for both PvP and PvE gameplay. Best Jujutsu Infinite Innate Tier List Every Innate Technique has its own strengths and weaknesses. Some are excellent for most situations, while others have limited use. We have ranked every Technique from S Tier to D Tier to make your choice easier. Your main Innate Technique should ideally come from the S or A Tier. These Techniques deliver serious damage and powerful Domain abilities. B- and C-tier techniques are better suited for support roles. They can help you build, but aren’t reliable for challenging content. These rankings reflect their overall performance across the game. TierInnate TechniquesS TierInfinity, Star Rage, Demon Vessel, Thunder God, Gambler Fever, Ancient Construction, Soul KingA TierCurse Queen, Volcano, Hydrokinetics, Projection, Puppet, Soul ManipulationB TierRatio, Plant Manipulation, Judgment, Curse Speech, Cryokinesis, Straw DollC TierBlood Manipulation, Boogie Woogie, Blazing CourageD TierTool Manipulation, Construction, Cloning Technique S Tier Innate Techniques A Tier Innate Techniques B Tier Innate Techniques C Tier Innate Techniques TechniqueProsConsBlood Manipulation• Visually impressive abilities• Can bind enemies and apply pressure• Inconsistent damage• Low overall damageBoogie Woogie• Excellent mobility and disruption• Good combo potential in 1v1 and team fights• Lacks raw damageBlazing Courage• Decent choice for the early game• Features flashy fire effects• Not strong enough for high-level content D Tier Innate Techniques TechniqueProsConsCloning Technique• Decent mobility• One of the weakest Innate Techniques• Clones are easy to destroy• Very low damageConstruction• Can stun enemies• One of the weakest Innate Techniques• Difficult to aim• Performs poorly in PvPTool Manipulation• No major advantages• One of the weakest Innate Techniques• Lacks damage output #Jujutsu #Infinite #Innate #Tier #ListRoblox
Blood Manipulation		• Visually impressive abilities
• Can bind enemies and apply pressure		• Inconsistent damage
• Low overall damage
jujutsu infinite b tier
Boogie Woogie		• Excellent mobility and disruption
• Good combo potential in 1v1 and team fights		• Lacks raw damage
Blazing-Courage
Blazing Courage		• Decent choice for the early game
• Features flashy fire effects		• Not strong enough for high-level content

D Tier Innate Techniques

TechniqueProsCons
Cloning-Technique
Cloning Technique		• Decent mobility• One of the weakest Innate Techniques
• Clones are easy to destroy
• Very low damage
construstions
Construction		• Can stun enemies• One of the weakest Innate Techniques
• Difficult to aim
• Performs poorly in PvP

Tool Manipulation		• No major advantages• One of the weakest Innate Techniques
• Lacks damage output
#Jujutsu #Infinite #Innate #Tier #ListRoblox
“big three” fantasy series have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier.

At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion.

‘Witch Hat Atelier’ Creator, Coco Star on How the Anime Exceeded Expectations As far as contemporary anime is concerned, the “big three” fantasy series have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier. At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion. Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9 Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations? Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands. [embed]https://www.youtube.com/watch?v=ZSGVFk9w5qA[/embed] Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater. [embed]https://www.youtube.com/watch?v=E9URbx38AIY[/embed] io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco? Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most. Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up. io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story? Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward. Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward. [embed]https://www.youtube.com/watch?v=jA1sPU4F1n4[/embed] io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why? Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese. Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain. [embed]https://www.youtube.com/watch?v=Yu0qoRHqDt8[/embed] io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps? Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion! Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those. Witch Hat Atelier is streaming on Crunchyroll, and season two is in production. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier
Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9

Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations?

Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands.

Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater.

io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco?

Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most.

Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up.

io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story?

Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward.

Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward.

io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why?

Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese.

Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain.

io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps?

Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion!

Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those.

Witch Hat Atelier is streaming on Crunchyroll, and season two is in production.

io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier">‘Witch Hat Atelier’ Creator, Coco Star on How the Anime Exceeded Expectations As far as contemporary anime is concerned, the “big three” fantasy series have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier. At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion. Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9 Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations? Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands. [embed]https://www.youtube.com/watch?v=ZSGVFk9w5qA[/embed] Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater. [embed]https://www.youtube.com/watch?v=E9URbx38AIY[/embed] io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco? Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most. Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up. io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story? Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward. Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward. [embed]https://www.youtube.com/watch?v=jA1sPU4F1n4[/embed] io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why? Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese. Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain. [embed]https://www.youtube.com/watch?v=Yu0qoRHqDt8[/embed] io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps? Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion! Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those. Witch Hat Atelier is streaming on Crunchyroll, and season two is in production. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier

have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier.

At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion.

‘Witch Hat Atelier’ Creator, Coco Star on How the Anime Exceeded Expectations As far as contemporary anime is concerned, the “big three” fantasy series have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier. At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion. Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9 Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations? Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands. [embed]https://www.youtube.com/watch?v=ZSGVFk9w5qA[/embed] Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater. [embed]https://www.youtube.com/watch?v=E9URbx38AIY[/embed] io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco? Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most. Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up. io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story? Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward. Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward. [embed]https://www.youtube.com/watch?v=jA1sPU4F1n4[/embed] io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why? Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese. Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain. [embed]https://www.youtube.com/watch?v=Yu0qoRHqDt8[/embed] io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps? Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion! Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those. Witch Hat Atelier is streaming on Crunchyroll, and season two is in production. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier
Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9

Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations?

Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands.

Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater.

io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco?

Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most.

Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up.

io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story?

Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward.

Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward.

io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why?

Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese.

Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain.

io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps?

Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion!

Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those.

Witch Hat Atelier is streaming on Crunchyroll, and season two is in production.

io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier">‘Witch Hat Atelier’ Creator, Coco Star on How the Anime Exceeded Expectations

As far as contemporary anime is concerned, the “big three” fantasy series have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier.

At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion.

‘Witch Hat Atelier’ Creator, Coco Star on How the Anime Exceeded Expectations As far as contemporary anime is concerned, the “big three” fantasy series have finally been christened, thanks to the wondrous arrival of the last in its holy trinity on Crunchyroll: Bug Films’ absolutely magical adaptation of Kamome Shirahama‘s beloved manga, Witch Hat Atelier. At Anime Expo 2026, io9 got to speak with Shirahama and Coco’s Japanese voice actor, Rena Motomura, about how Bug Films utilized its production delay to deliver an adaptation that honored, and occasionally outshone, the artistry of its source material, what keeps the anime community’s newly adopted daughter so optimistic in an insane world, and whether Pointed Cap witches or Brimmed Caps have the best sense of fashion. Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9 Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations? Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands. [embed]https://www.youtube.com/watch?v=ZSGVFk9w5qA[/embed] Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater. [embed]https://www.youtube.com/watch?v=E9URbx38AIY[/embed] io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco? Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most. Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up. io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story? Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward. Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward. [embed]https://www.youtube.com/watch?v=jA1sPU4F1n4[/embed] io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why? Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese. Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain. [embed]https://www.youtube.com/watch?v=Yu0qoRHqDt8[/embed] io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps? Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion! Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those. Witch Hat Atelier is streaming on Crunchyroll, and season two is in production. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier
Kamome Shirahama’s Brushbuddy. © Isaiah Colbert/io9

Isaiah Colbert, io9: During the anime’s delay, Bug Films announced that certain scenes needed additional time and attention, hoping the anime would be as big as The Lord of the Rings for anime fans. What scenes from this season exceeded your expectations?

Rena Motomura: There are so many scenes that exceeded my expectations. But in episode one, at the end, when Coco’s screaming, “Mom,” and then Qifrey takes her up into the sky as the magic is being triggered, they’re skyward and having that moment together—I saw a bit of it in the teaser—but when I saw it in the anime episode, it made me so emotional. I saw exactly how my sensei’s world was being brought to life in anime form, and how the frames were coming together to tell this story. That’s when I knew with great conviction that we were going to have something really special on our hands.

Kamome Shirahama: This was really talked about a lot, but episode five, for me personally, when I saw it, I was super wowed. It made me really feel like I was watching a film in the theater.

io9: Shirahama‑sensei, your live‑tweeting during the broadcast has delighted fans—especially when you pose questions about characters as if you didn’t write them. Which aspects of the anime were your favorites to see realized on screen—and for Motomura‑san, which scenes were the most memorable or rewarding for you to record as Coco?

Shirahama: Yeah, for sure. There’s things that you can see in the anime that the manga doesn’t contain—certain elements that make the world more expansive, more brilliant, more rich, and colored. Those are the things I was looking forward to the most.

Motomura: For me, it’s the last scene in the dragon maze when Coco has this realization that her actions have put everyone into danger and she’s tearing up, saying, “I’m really sorry that this happened.” Up until that point, she’s been really cheerful. Really sort of outgoing. But then you realize that deep inside her heart, she’s been carrying a lot of this anxiety and worry that’s just piling up. As I was playing the character through the scene, it reminded me of how, through episodes one to three, there must have been a lot of internal thoughts—a lot of anxiety and worry. And that part I empathize with. I started tearing up doing the scene. And even when I look back on it now, I start tearing up.

io9: For many, Coco embodies hope and determination, even when the world around her feels overwhelming or insane. How does each of you interpret the way her character maintains that sense of glowing optimism, and what does she represent to you within the story?

Shirahama: Coco’s greatest motivation is her love for magic. Even when she faces situations that are fearful or scary, she knows that’s not all there is to magic. And she knows that there’s hope. And she holds on to that hope as her core belief. And that’s what moves her forward.

Motomura: Coco has this enormous admiration for magic. I think as long as she holds on to that admiration, she’ll be able to keep moving forward. In the story, I believe her existence is like the mast of a ship. She is a very certain presence in the story, and deep inside her heart—at her core—she holds on to this admiration for magic that’s going to carry everything forward.

io9: This season introduced a variety of intricate, hand-drawn spells. Of the spells featured so far, which one stands out as your personal favorite, and why?

Motomura: For me, it’s the very first spell that Coco came up with for herself—the straight arrow that carries her up into the sky in her time of need as she’s flying upwards. I really felt like this spell was an embodiment of her personality. In this moment, she has nothing. She has no skills, no knowledge, nothing. But she has to do something. So she comes up with this spell to help her get out of a tough situation. The name, too, is super cute. I believe Shirahama-sensei named it 空すっ飛び (sorasuttobi/Skysoaring Seal) in Japanese.

Shirahama: For me, it’s the spell that Qifrey casts in episode six when they’re trying to have a picnic in the rain, so he creates this bubble where the rain can’t touch them. I’m so jealous because we get a lot of rain in Japan, and I feel like that would be a great spell to have when you have to walk your dog in the rain.

io9: If you had to choose—based on fashion alone, no morals at play—would you see yourselves more as the Pointed Cap witches in Witch Hat Atelier or one of the Brimmed Caps?

Motomura: Oh! That’s a very difficult question. But personally, I have a bit of an ambition for the Brimmed Caps because ever since I was a child, I thought those kinds of hats were very cool. And then when I came into the world of Witch Hat Atelier, the fact that they cover their face so they can practice forbidden magic, I was like, “Oh, that is so cool.” I know that, morally speaking, as Coco, it’s a questionable answer. But I really like the Brimmed Caps…just as fashion!

Shirahama: (Laughs) I feel like the Brimmed Caps might be more popular in a place like California, where you guys get so much sun. For me, personally, I really like the silhouette of the Pointed Caps, so I prefer those.

Witch Hat Atelier is streaming on Crunchyroll, and season two is in production.

io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Witch #Hat #Atelier #Creator #Coco #Star #Anime #Exceeded #ExpectationsAnime,Anime Expo,Bug Films,Kamome Shirahama,Witch Hat Atelier

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