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Where to Find ‘Bluey’ This Holiday Season and New Year

Where to Find ‘Bluey’ This Holiday Season and New Year

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It’s been a big year for Bluey, the beloved Australian animated series about the Heeler dog family’s whimsical adventures. While there has not been a new episode since 2024 after the season three finale, “The Sign,” its coda, “Surprise,” and a batch of mini-sodes, the BBC and Disney+-distributed franchise from Ludo Studio keeps dominating viewership charts—and the hearts of fans, young and young at heart.

Bluey is poised to potentially become the most streamed show of the year once again. It held the number one spot on the Nielsen streaming charts in 2024, and its fandom is only growing larger for real life as audiences eagerly await the feature film coming in 2027. It speaks to the power of the pop culture phenomenon that families and childless adults have embraced thanks to the cartoon’s incredibly heartfelt and imaginative childhood tales. Whether you have kids or not, we’ve all been Bluey and Bingo’s age, and the show really hits that nostalgia for the days when we didn’t have a care in the big wide world.

Personally, as a parent who started out as a fan before kids came along, it hits differently now and feels like a reassuring friend in the baby trenches. Like many, I hang on to every news break relating to what’s next with Bluey, and with that in mind, here’s an update on the franchise’s presence this holiday season and what’s coming up next before Bluey: The Movie hits theaters in 2027.

Will there be new Bluey on TV?

Besides streaming on Disney+ and on the official Bluey YouTube, there are no announced new minisodes or an additional season before Ludo Studio releases Bluey: The Movie on August 6, 2027. Yeah, that’s essentially over a year of no full-length content outside of showrunner-writer Joe Brumm and Team Bluey being hard at work on the film. In a letter released in 2024, Brumm announced the feature would be his last contribution to the show he created but remarked that Bluey would continue without him.

If you want to see Bluey on the television screen sooner, there’s always the Macy’s Thanksgiving Day Parade. If you missed it on NBC (it aired live in the morning before this post was published on Thursday, November 27), you can stream it on Peacock after the fact. Fans will be able to see Bluey featured as part of the balloons floating above spectators on the streets of New York City for the iconic parade, with her sister Bingo and cousin Muffin likely making an appearance like they did last year.

Where can you meet Bluey?

© CAMP

The only place stateside where Bluey fans can meet Bluey and Bingo remains the immersive experience family retailer CAMP. The New York flagship and locations in Boston, Houston, Miami, Minneapolis, and Philadelphia currently have the rights from Ludo to host meet-and-greets with Bluey and Bingo for Heeler house immersive activations; families can visit the iconic abode and reenact moments from the show. This Christmas season, locations excluding Minneapolis and Miami will host a new version of the experience where families can play seasonal games inspired by the Verandah Santa episode, craft ornaments, and sit for storytime featuring interruptions by Unicorse (who’d probably say, “Aaaand why should I care?” about it all).

And if you happen to be including Australia in your winter travels, you can, of course, visit Bluey’s World in Brisbane, Queensland, to explore the walkable amusement park. Much like Ghibli Park in Japan, the main homeland offering is more of an immersive recreation of the animated world, but you can visit with Bluey, Bingo, and now Muffin for special entertainment and events. Focused more on play and games than rides, this experience is the world’s official Bluey destination from Ludo Studio.

If you’re hoping for rides, though, don’t fret!  Over at the UK’s Alton Towers Resort, the world’s first Bluey coaster is set to open at CBeebies Land in the spring of 2026, joining the resort’s other Bluey offerings, including a stage show and Heeler family meet and greet, as well as themed hotel rooms.

Now for an interesting Disney Parks and Experiences update. The internet remembers that one year ago, Josh D’Amaro, Chairman of Disney Experiences, revealed that Bluey would be coming to Disney Experiences in 2025. It’s now November, and Bluey and Bingo seem to have missed their flights or boats to Disneyland and Walt Disney World, though appearances on select Australian and New Zealand Disney Cruises were scheduled to begin in October of this year. When reached for comment, a Disney spokesperson told io9 there’s nothing to share at this moment.

All we want is to meet Bluey, Bingo, and Muffin as the Grannies. Imagine a Bluey Grannies overlay on Disneyland’s Autopia and Walt Disney World’s Tomorrowland Speedway with characters in their granny-mobiles throughout and the music from those episodes soundtracking a very otherwise outdated attraction that toddlers can ride.

What’s new with Bluey games and merch?

Screenshot 2025 11 26 At 3.57.20 pm
© Ludo Studio

Okay, it’s the holidays, so we have to talk about the merch game for collectors and folks with kids alike. And one thing we really need to call out is how Australia gets the good stuff, like the official Hammerbarn collab with Bunnings (the hardware store that inspired it) that’s exclusive to the show’s home country.

As a film snob who collects dumb stuff that’s specifically in-universe, I am so mad that I cannot get my hands on the Dog Gnome which Bluey and Bingo get for their home. I don’t want another Bluey inflatable or blow mold; I want a Dog Gnome! Yes, imagine the last sentence said in my best Muffin-sized-tantrum voice. They also have long dogs and Hammerbarn cosplay vests—darn tariffs!

Screenshot 2025 11 26 At 4.43.41 pm
© Ludo Studio

For stateside collectors, Black Friday’s Record Store Day will feature a fifth birthday edition reissue of the Bluey vinyl with a super neat zoetrope of Fruit Bat Bluey in flight, if you want to fight for your life (against me) for it. Easier to attain is a new holiday Christmas record, Verandah Santa, from the show’s composer, Joff Bush, and the Bluey Music Team (Walmart has a gold pressing).

Gamers can also find two new Bluey universe playable entertainment options for the whole family. Already available is Bluey: Bust-a-Move, Nex Playground’s interactive, motion-powered multiplayer where you can engage in mini-games inspired by iconic Bluey episodes. It is the second release since Bluey: The Videogame, which came out on the Nintendo Switch and PS5 back in 2023.

What we’re really looking forward to, however, is Bluey’s Quest for the Gold Pen—the all-ages game made in collaboration with Bluey creator Joe Brumm, the BBC, and Halfbrick Studios. Brumm wrote the story for the playable adventure inspired by the episodes where Bluey and Bingo go on drawing-world quests.

The game launch will happen globally on December 11 as an App Store for iPhone, iPad, and Mac exclusive first, followed by a Google Play release on January 10. Later in 2026, Halfbrick, alongside PM Studios, will release the game on PC, Nintendo Switch, Nintendo Switch 2, PlayStation 5, and Xbox Series X|S.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

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Earlier this week, we learned A24 entered a research partnership with Google’s DeepMind unit. The reactions were… not happy, to say the least. And like many who’ve let generative AI into their hearts, the film studio’s now left playing defense for its widely panned decision.

In a statement to Wired, A24’s communications rep Sophia Shin stressed the “research” part of its Google partnership. “We’re working side-by-side with DeepMind’s researchers to learn, iterate, and build, having an active hand in shaping new tools and workflows,” she explained. “This is about learning and helping pain points in workflows behind the scenes. […] It exists because we want to dictate what tools get built for artists, so they have a voice in shaping them rather than having tools handed to them.

While acknowledging A24 doesn’t love “any of the current AI outputs onscreen in Hollywood,” Shin considers this partnership a bit of a necessary evil. “We’d rather have a seat at the table than on the sidelines,” she stated. The promise of further artist agency and “a seat at the table” are common shields from genAI users, but it doesn’t seem to be working here. Fans consider this move ironic and a betrayal, given Backrooms director Kane Parsons recently called the tech “cultural and economic rot” and wished he could just snap it out of existence.

Before that, the studio didn’t seem to have much interest in generative AI. In 2024, it came under fire for using the tech to create posters for Civil War, while months later, its horror film Heretic had a disclaimer promising it wasn’t made with the technology. But Hollywood’s become gradually more accepting of generative AI and its supposed potential for the filmmaking process. In that sense, maybe it was inevitable for A24 to fall in line.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#A24 #Nice #Google #DealA24,generative ai,Google DeepMind">A24 Wants You to Be Nice About Its Google AI Deal Earlier this week, we learned A24 entered a research partnership with Google’s DeepMind unit. The reactions were… not happy, to say the least. And like many who’ve let generative AI into their hearts, the film studio’s now left playing defense for its widely panned decision. In a statement to Wired, A24’s communications rep Sophia Shin stressed the “research” part of its Google partnership. “We’re working side-by-side with DeepMind’s researchers to learn, iterate, and build, having an active hand in shaping new tools and workflows,” she explained. “This is about learning and helping pain points in workflows behind the scenes. […] It exists because we want to dictate what tools get built for artists, so they have a voice in shaping them rather than having tools handed to them. While acknowledging A24 doesn’t love “any of the current AI outputs onscreen in Hollywood,” Shin considers this partnership a bit of a necessary evil. “We’d rather have a seat at the table than on the sidelines,” she stated. The promise of further artist agency and “a seat at the table” are common shields from genAI users, but it doesn’t seem to be working here. Fans consider this move ironic and a betrayal, given Backrooms director Kane Parsons recently called the tech “cultural and economic rot” and wished he could just snap it out of existence. Before that, the studio didn’t seem to have much interest in generative AI. In 2024, it came under fire for using the tech to create posters for Civil War, while months later, its horror film Heretic had a disclaimer promising it wasn’t made with the technology. But Hollywood’s become gradually more accepting of generative AI and its supposed potential for the filmmaking process. In that sense, maybe it was inevitable for A24 to fall in line. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #A24 #Nice #Google #DealA24,generative ai,Google DeepMind

Google’s DeepMind unit. The reactions were… not happy, to say the least. And like many who’ve let generative AI into their hearts, the film studio’s now left playing defense for its widely panned decision.

In a statement to Wired, A24’s communications rep Sophia Shin stressed the “research” part of its Google partnership. “We’re working side-by-side with DeepMind’s researchers to learn, iterate, and build, having an active hand in shaping new tools and workflows,” she explained. “This is about learning and helping pain points in workflows behind the scenes. […] It exists because we want to dictate what tools get built for artists, so they have a voice in shaping them rather than having tools handed to them.

While acknowledging A24 doesn’t love “any of the current AI outputs onscreen in Hollywood,” Shin considers this partnership a bit of a necessary evil. “We’d rather have a seat at the table than on the sidelines,” she stated. The promise of further artist agency and “a seat at the table” are common shields from genAI users, but it doesn’t seem to be working here. Fans consider this move ironic and a betrayal, given Backrooms director Kane Parsons recently called the tech “cultural and economic rot” and wished he could just snap it out of existence.

Before that, the studio didn’t seem to have much interest in generative AI. In 2024, it came under fire for using the tech to create posters for Civil War, while months later, its horror film Heretic had a disclaimer promising it wasn’t made with the technology. But Hollywood’s become gradually more accepting of generative AI and its supposed potential for the filmmaking process. In that sense, maybe it was inevitable for A24 to fall in line.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#A24 #Nice #Google #DealA24,generative ai,Google DeepMind">A24 Wants You to Be Nice About Its Google AI DealA24 Wants You to Be Nice About Its Google AI Deal Earlier this week, we learned A24 entered a research partnership with Google’s DeepMind unit. The reactions were… not happy, to say the least. And like many who’ve let generative AI into their hearts, the film studio’s now left playing defense for its widely panned decision. In a statement to Wired, A24’s communications rep Sophia Shin stressed the “research” part of its Google partnership. “We’re working side-by-side with DeepMind’s researchers to learn, iterate, and build, having an active hand in shaping new tools and workflows,” she explained. “This is about learning and helping pain points in workflows behind the scenes. […] It exists because we want to dictate what tools get built for artists, so they have a voice in shaping them rather than having tools handed to them. While acknowledging A24 doesn’t love “any of the current AI outputs onscreen in Hollywood,” Shin considers this partnership a bit of a necessary evil. “We’d rather have a seat at the table than on the sidelines,” she stated. The promise of further artist agency and “a seat at the table” are common shields from genAI users, but it doesn’t seem to be working here. Fans consider this move ironic and a betrayal, given Backrooms director Kane Parsons recently called the tech “cultural and economic rot” and wished he could just snap it out of existence. Before that, the studio didn’t seem to have much interest in generative AI. In 2024, it came under fire for using the tech to create posters for Civil War, while months later, its horror film Heretic had a disclaimer promising it wasn’t made with the technology. But Hollywood’s become gradually more accepting of generative AI and its supposed potential for the filmmaking process. In that sense, maybe it was inevitable for A24 to fall in line. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #A24 #Nice #Google #DealA24,generative ai,Google DeepMind

Earlier this week, we learned A24 entered a research partnership with Google’s DeepMind unit. The reactions were… not happy, to say the least. And like many who’ve let generative AI into their hearts, the film studio’s now left playing defense for its widely panned decision.

In a statement to Wired, A24’s communications rep Sophia Shin stressed the “research” part of its Google partnership. “We’re working side-by-side with DeepMind’s researchers to learn, iterate, and build, having an active hand in shaping new tools and workflows,” she explained. “This is about learning and helping pain points in workflows behind the scenes. […] It exists because we want to dictate what tools get built for artists, so they have a voice in shaping them rather than having tools handed to them.

While acknowledging A24 doesn’t love “any of the current AI outputs onscreen in Hollywood,” Shin considers this partnership a bit of a necessary evil. “We’d rather have a seat at the table than on the sidelines,” she stated. The promise of further artist agency and “a seat at the table” are common shields from genAI users, but it doesn’t seem to be working here. Fans consider this move ironic and a betrayal, given Backrooms director Kane Parsons recently called the tech “cultural and economic rot” and wished he could just snap it out of existence.

Before that, the studio didn’t seem to have much interest in generative AI. In 2024, it came under fire for using the tech to create posters for Civil War, while months later, its horror film Heretic had a disclaimer promising it wasn’t made with the technology. But Hollywood’s become gradually more accepting of generative AI and its supposed potential for the filmmaking process. In that sense, maybe it was inevitable for A24 to fall in line.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#A24 #Nice #Google #DealA24,generative ai,Google DeepMind

Now that Amazon Prime Day is over, it’s time to start gearing up for Fourth of July sales. Most large retailers pivoted their summer-sale timing to compete head-on with Amazon’s accelerated schedule, but you can still snag great deals this July 4th, particularly in active and outdoorsy categories.

REI has the hottest sale of the weekend as far as the WIRED Reviews team is concerned, but there are notable midsummer sales on other sites we shop, like Backcountry, Home Depot, and Lululemon. Also, make sure you don’t sleep on Duer.

The outdoorsy Canadian clothing brand makes highly functional classics that subtly incorporate performance elements like Tencel fabric and strategic triple-stitching. The No Sweat Relaxed Taper pants have been a weekly wear for me for years; they’re as comfy as sweatpants but look dapper enough to wear to a business meeting, while being durable enough for a weekend camping trip.

Duer rarely has sales, and prices typically hover around $100 for pants and $50 for a shirt. Those aren’t outrageous prices, but most guys I know won’t build a wardrobe primarily from $50 tees. In the run-up to July 4th, you can save around 20 percent on a few of the brand’s most popular pants and up to 35 percent on some styles of shorts and long-sleeve shirts.

For the last few months, I’ve had a handful of Duer garments in rotation: Performance Denim+ Straight, Live Lite Traveller Pant, Air Flow Pique Polo, PurePima Only Tee, and the aforementioned No Sweat Relaxed Taper.

In addition to my beloved No Sweat pants, the pima cotton tee (some styles of which are on sale) is a big winner. It’s soft and still fits great after two trips through the washer and dryer. It’s getting serious consideration for being my new favorite black T-shirt. (I would suggest the brand start claiming it’s the best T-shirt in the world so as to be eligible for our tailor-judged shootout of men’s shirts.)

The pique polo is also great (the Hazy Mauve color is currently discounted), as it’s super breathable, holds an appropriately stiff collar without feeling too rigid, and also keeps its shape perfectly through two washing cycles.

If you’ve got summer travel or a camping trip coming up, this clothing could be nice to bring with you.

Power up with unlimited access to WIRED. Get best-in-class reporting and exclusive subscriber content that’s too important to ignore. Subscribe Today.

#Love #Duer #Pants #Theyre #Sale #Weekendclothing,deals,shopping,apparel,fourth of july">I Love These Duer Pants, and They’re on Sale This WeekendNow that Amazon Prime Day is over, it’s time to start gearing up for Fourth of July sales. Most large retailers pivoted their summer-sale timing to compete head-on with Amazon’s accelerated schedule, but you can still snag great deals this July 4th, particularly in active and outdoorsy categories.REI has the hottest sale of the weekend as far as the WIRED Reviews team is concerned, but there are notable midsummer sales on other sites we shop, like Backcountry, Home Depot, and Lululemon. Also, make sure you don’t sleep on Duer.The outdoorsy Canadian clothing brand makes highly functional classics that subtly incorporate performance elements like Tencel fabric and strategic triple-stitching. The No Sweat Relaxed Taper pants have been a weekly wear for me for years; they’re as comfy as sweatpants but look dapper enough to wear to a business meeting, while being durable enough for a weekend camping trip.Duer rarely has sales, and prices typically hover around 0 for pants and for a shirt. Those aren’t outrageous prices, but most guys I know won’t build a wardrobe primarily from tees. In the run-up to July 4th, you can save around 20 percent on a few of the brand’s most popular pants and up to 35 percent on some styles of shorts and long-sleeve shirts.For the last few months, I’ve had a handful of Duer garments in rotation: Performance Denim+ Straight, Live Lite Traveller Pant, Air Flow Pique Polo, PurePima Only Tee, and the aforementioned No Sweat Relaxed Taper.In addition to my beloved No Sweat pants, the pima cotton tee (some styles of which are on sale) is a big winner. It’s soft and still fits great after two trips through the washer and dryer. It’s getting serious consideration for being my new favorite black T-shirt. (I would suggest the brand start claiming it’s the best T-shirt in the world so as to be eligible for our tailor-judged shootout of men’s shirts.)The pique polo is also great (the Hazy Mauve color is currently discounted), as it’s super breathable, holds an appropriately stiff collar without feeling too rigid, and also keeps its shape perfectly through two washing cycles.If you’ve got summer travel or a camping trip coming up, this clothing could be nice to bring with you.Power up with unlimited access to WIRED. Get best-in-class reporting and exclusive subscriber content that’s too important to ignore. Subscribe Today.#Love #Duer #Pants #Theyre #Sale #Weekendclothing,deals,shopping,apparel,fourth of july

REI has the hottest sale of the weekend as far as the WIRED Reviews team is concerned, but there are notable midsummer sales on other sites we shop, like Backcountry, Home Depot, and Lululemon. Also, make sure you don’t sleep on Duer.

The outdoorsy Canadian clothing brand makes highly functional classics that subtly incorporate performance elements like Tencel fabric and strategic triple-stitching. The No Sweat Relaxed Taper pants have been a weekly wear for me for years; they’re as comfy as sweatpants but look dapper enough to wear to a business meeting, while being durable enough for a weekend camping trip.

Duer rarely has sales, and prices typically hover around $100 for pants and $50 for a shirt. Those aren’t outrageous prices, but most guys I know won’t build a wardrobe primarily from $50 tees. In the run-up to July 4th, you can save around 20 percent on a few of the brand’s most popular pants and up to 35 percent on some styles of shorts and long-sleeve shirts.

For the last few months, I’ve had a handful of Duer garments in rotation: Performance Denim+ Straight, Live Lite Traveller Pant, Air Flow Pique Polo, PurePima Only Tee, and the aforementioned No Sweat Relaxed Taper.

In addition to my beloved No Sweat pants, the pima cotton tee (some styles of which are on sale) is a big winner. It’s soft and still fits great after two trips through the washer and dryer. It’s getting serious consideration for being my new favorite black T-shirt. (I would suggest the brand start claiming it’s the best T-shirt in the world so as to be eligible for our tailor-judged shootout of men’s shirts.)

The pique polo is also great (the Hazy Mauve color is currently discounted), as it’s super breathable, holds an appropriately stiff collar without feeling too rigid, and also keeps its shape perfectly through two washing cycles.

If you’ve got summer travel or a camping trip coming up, this clothing could be nice to bring with you.

Power up with unlimited access to WIRED. Get best-in-class reporting and exclusive subscriber content that’s too important to ignore. Subscribe Today.

#Love #Duer #Pants #Theyre #Sale #Weekendclothing,deals,shopping,apparel,fourth of july">I Love These Duer Pants, and They’re on Sale This Weekend

Now that Amazon Prime Day is over, it’s time to start gearing up for Fourth of July sales. Most large retailers pivoted their summer-sale timing to compete head-on with Amazon’s accelerated schedule, but you can still snag great deals this July 4th, particularly in active and outdoorsy categories.

REI has the hottest sale of the weekend as far as the WIRED Reviews team is concerned, but there are notable midsummer sales on other sites we shop, like Backcountry, Home Depot, and Lululemon. Also, make sure you don’t sleep on Duer.

The outdoorsy Canadian clothing brand makes highly functional classics that subtly incorporate performance elements like Tencel fabric and strategic triple-stitching. The No Sweat Relaxed Taper pants have been a weekly wear for me for years; they’re as comfy as sweatpants but look dapper enough to wear to a business meeting, while being durable enough for a weekend camping trip.

Duer rarely has sales, and prices typically hover around $100 for pants and $50 for a shirt. Those aren’t outrageous prices, but most guys I know won’t build a wardrobe primarily from $50 tees. In the run-up to July 4th, you can save around 20 percent on a few of the brand’s most popular pants and up to 35 percent on some styles of shorts and long-sleeve shirts.

For the last few months, I’ve had a handful of Duer garments in rotation: Performance Denim+ Straight, Live Lite Traveller Pant, Air Flow Pique Polo, PurePima Only Tee, and the aforementioned No Sweat Relaxed Taper.

In addition to my beloved No Sweat pants, the pima cotton tee (some styles of which are on sale) is a big winner. It’s soft and still fits great after two trips through the washer and dryer. It’s getting serious consideration for being my new favorite black T-shirt. (I would suggest the brand start claiming it’s the best T-shirt in the world so as to be eligible for our tailor-judged shootout of men’s shirts.)

The pique polo is also great (the Hazy Mauve color is currently discounted), as it’s super breathable, holds an appropriately stiff collar without feeling too rigid, and also keeps its shape perfectly through two washing cycles.

If you’ve got summer travel or a camping trip coming up, this clothing could be nice to bring with you.

Power up with unlimited access to WIRED. Get best-in-class reporting and exclusive subscriber content that’s too important to ignore. Subscribe Today.

#Love #Duer #Pants #Theyre #Sale #Weekendclothing,deals,shopping,apparel,fourth of july

Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry?

That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.

Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.)

Anthpo: Ideation comes from practice

How professional creators avoid content droughts Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.) Anthpo: Ideation comes from practice Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Credit: Kristy Puchko / Mashable The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.” Mashable Trend Report How do content creators know their work is good quality before they post? Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve. What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor. #professional #creators #avoid #content #droughts

Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Credit: Kristy Puchko / Mashable

The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs.

During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.”

To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.”

How do creators pick which idea is worth doing?

Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.

However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand.

Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.”

He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”

How do content creators know their work is good quality before they post?

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable

Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings.

“The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.”

What do content creators do when they’re running out of ideas?

Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.”

For Anthpo, he finds new ideas by trying something new.

“I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that.

Anthpo champions not only taking risks, but also learning from your failures.

“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve.

What every creator should know — according to Anthpo and Siow Wei

Both agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look.

Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention.

For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.”

Siow Wei added: “Put that purple horse in the first three seconds [of your video].”

She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online.

Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”

Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.

#professional #creators #avoid #content #droughts">How professional creators avoid content droughts Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.) Anthpo: Ideation comes from practice Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Credit: Kristy Puchko / Mashable The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.” Mashable Trend Report How do content creators know their work is good quality before they post? Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve. What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor. #professional #creators #avoid #content #droughts

viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs.

During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.”

To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.”

How do creators pick which idea is worth doing?

Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.

However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand.

Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.”

He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”

How do content creators know their work is good quality before they post?

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable

Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings.

“The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.”

What do content creators do when they’re running out of ideas?

Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.”

For Anthpo, he finds new ideas by trying something new.

“I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that.

Anthpo champions not only taking risks, but also learning from your failures.

“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve.

What every creator should know — according to Anthpo and Siow Wei

Both agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look.

Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention.

For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.”

Siow Wei added: “Put that purple horse in the first three seconds [of your video].”

She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online.

Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”

Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.

#professional #creators #avoid #content #droughts">How professional creators avoid content droughts

Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry?

That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked.

Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.)

Anthpo: Ideation comes from practice

How professional creators avoid content droughts Creators are expected to constantly be coming up with new content. But what to do when your well of ideas runs dry? That was the topic at the Vidcon 2026 panel, Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Moderated by television personality Shira Lazar, this panel brought together professional creators Anthpo and Siow Wei to discuss how they ideate, pick what to work on next, and whether what they’ve made is good enough to post online. (Alex Ojeda was billed, but did not ultimately attend.) Anthpo: Ideation comes from practice Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Credit: Kristy Puchko / Mashable The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs. During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.” To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.” How do creators pick which idea is worth doing? Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand. Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.” He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.” Mashable Trend Report How do content creators know their work is good quality before they post? Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings. “The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.” What do content creators do when they’re running out of ideas?Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.” For Anthpo, he finds new ideas by trying something new. “I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that. Anthpo champions not only taking risks, but also learning from your failures.“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve. What every creator should know — according to Anthpo and Siow WeiBoth agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look. Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention. For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.” Siow Wei added: “Put that purple horse in the first three seconds [of your video].” She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online. Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor. #professional #creators #avoid #content #droughts

Anthpo on the VidCon 2026 panel Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked. Credit: Kristy Puchko / Mashable

The American influencer is best known for concocting the viral Timothee Chalamet look-a-like contest and creating characters like Cheeseball Man and Kid with Crocs.

During the panel, he shared that he has a Google Doc filled with ideas, and also uses his phone’s Notes app to scribble down any inspirations that come to mind while on the go. “I’d say ideation is a muscle,” he mused. “The more you do it, the more your mind is constantly racing.”

To that end, Anthpo said he uses flights as a space to create, working the ideation muscle. “I’ll do [it] every plane ride I take,” he explained. “I don’t do anything other than write in my Notes app.”

How do creators pick which idea is worth doing?

Siow Wei is a Malaysian content creator who was featured on Forbes 30 under 30 last year for the massive success she’s had under the handle im_siowei. By creating an array of characters for family-friendly comedy videos, she’s become one of Asia’s biggest content creators.

However, she told the panel at VidCon she didn’t set out to make kid-friendly comedy. When evaluating the data of how her videos were doing, it was that demographic where she was most thriving. Data is what drives her decisions as she builds her library and brand.

Anthpo noted he and Siow Wei come from different schools of thought on what to prioritize. For him, it’s more about a gut feeling. “Once you have an idea, there’s like two litmus tests,” he said. “There’s, like, the data side, which is super powerful. And then there’s also, like, the emotional side.” For him, he’s excited when he comes up with something “very experimental,” or that “feels [magical] and also executable.”

He emphasized the importance of following your passion for an idea. Referencing the Rick Rubin book, The Creative Act, Anthpo paraphrased a piece of the author’s advice, saying, “If you have a really great idea and you don’t execute it, somebody else in the zeitgeist will do it. And I found that to be 100% true. If I’m like, ‘That’s a great idea,’ and I don’t do within the first six months, someone does it.”

How do content creators know their work is good quality before they post?

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar

Never Running Out of Ideas: How to Build a Content Strategy That Keeps Your Audience Hooked panel at Vidcon 2026, featuring Anthpo, Siow Wei, and Shira Lazar Credit: Kristy Puchko / Mashable

Siow Wei uses WhatsApp to communicate with her team and test out jokes. Anthpo uses a group of friends whom he knows won’t lie to spare his feelings.

“The meanest people in my life are by far my most valuable assets,” he explained, “like the people that are just like, ‘Yo, this video sucks, bro.’ Those people are so valuable to me. I’ve got probably seven of them. If I send a video or an idea to them, and all seven of them are like ‘that’s good,’ it always rips.”

What do content creators do when they’re running out of ideas?

Siow Wei has a collection of comedy characters, like Swaggy, Randy, Besty, Richy, and Billy. But she’s always happy to expand her menagerie. “Okay, we have run out of content,” she said, considering the scenario. “Okay, what’s next? Let’s create another character, there’s more possibility that we can bring it into our content.”

For Anthpo, he finds new ideas by trying something new.

“I’ve reinvented myself many times on the internet,” he said. “I’ve been doing this for like 12 years now. I used to do sketch comedy. Then I was in a TikTok house. And then I made skits. And then I made college content, and then I [worked for Mr. Beast]. Then the past two years I’ve been doing these like anonymous stunts.” He noted what he’s doing recently is being called performance art, while he’s been dubbed “dumb internet Banksy,” and he’s cool with that.

Anthpo champions not only taking risks, but also learning from your failures.

“I failed many, many, many, many, many times,” he said, noting that failure can be a great teacher, providing “data” for how to improve.

What every creator should know — according to Anthpo and Siow Wei

Both agreed you should know about the purple horse (or cow). Anthpo explained this marketing concept to the audience. Essentially, if you see a horse along the side of the road, you might notice it. But you won’t stop your trip to see it. However, if you see a purple horse, you’ll stop your car to take a closer look.

Translated to the creator economy, you want to be the purple horse, the something special in the landscape that makes people stop and pay attention.

For Anthpo, he does that by chasing what excites him. “[What] I like to chop it down to is I like to delight people,” he said. “Give them something they haven’t seen before, or give them a feeling they want to consistently feel.”

Siow Wei added: “Put that purple horse in the first three seconds [of your video].”

She explained how the unique way she drinks boba tea has hooked viewers, “so you’re catching the attention,” rather than getting lost in an endless scroll online.

Last but not least, both creators emphasized the importance of building a team you can trust. Anthpo put it succinctly, saying, “Be surrounded by people who are joyous and don’t drag you down and are going to be kind, but also aren’t afraid to be like, ‘Yo, this video is trash.'”

Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage for creator interviews, panel highlights, and the biggest moments from the convention floor.

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