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Why Cartken pivoted its focus from last-mile delivery to industrial robots | TechCrunch

Why Cartken pivoted its focus from last-mile delivery to industrial robots | TechCrunch

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Autonomous robotics startup Cartken, known for its four-wheeled robots that deliver food on college campuses and through Tokyo’s bustling streets, has found a new area of focus: industrials. 

Cartken co-founder and CEO Christian Bersch told TechCrunch that applying its delivery robots to industrial settings was always in the back of his mind as they built the startup. When companies started reaching out about using their robots in factories and labs, Cartken took a closer look.

“What we found is that actually there’s a real big need in industrial and onsite use cases,” said Bersch, who co-founded the startup along with other former Google engineers behind the Bookbot project. “Sometimes there have even [been] more direct value to companies optimizing their material flows or their production flows.”

In 2023, the startup landed its first big industrial customer, German manufacturing company ZF Lifetec. Initially, ZF Lifetec used its existing delivery robots, called the Cartken Courier, which can hold 44 pounds and resembles an Igloo cooler on wheels. 

“Our food delivery robot started moving production samples around, and it’s quickly turned into our busiest robot of all,” Bersch said. “That’s when we said, hey, there’s like real use cases and real market need behind it, and that’s when we started targeting that segment more and more.”

At the time, Cartken was still pressing ahead on its delivery sidewalk business, including locking in partnerships with Uber Eats and GrubHub for its last-mile delivery operations across U.S. college campuses and in Japan.

But that early success with ZF, encouraged the startup founders, which includes Jake Stelman, Jonas Witt and Anjali Naik, to expand its business model. Switching Cartken’s robots from food delivery to an industrial setting, wasn’t much of a challenge, Bersch said. The AI behind the robots is trained on years of food delivery data and the devices are designed to traverse various terrains and weather conditions. 

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This means the robots can travel between indoor and outdoor settings. And thanks to data collected from delivering food on Tokyo streets, the robots are able to react and maneuver around obstacles. 

Image Credits:Cartken

Cartken, which has raised more than $20 million from 468 Capital, Incubate Fund, Vela Partners, and other venture firms, has started to build out its robotic fleet to reflect its pivot to industrials. The company released the Cartken Hauler earlier this year, which is a larger version of the Cartken Courier and can hold up to 660 pounds. The company also released the Cartken Runner, designed for indoor deliveries, and is also working on something similar to a robotic forklift. 

“We have a navigation stack that is parameterizable for different robot sizes,” Bersch said. “All the AI and machine learning and training that went into that is like transferring directly to the other robots.”

Cartken recently announced that it was deepening its four-year relationship with Japanese automaker Mitsubishi, which originally helped the company get the needed certifications to operate their delivery robots on the streets of Tokyo. 

Melco Mobility Solutions, a company under the Mitsubishi umbrella, just announced that it will be buying nearly 100 Cartken Hauler robots for use in Japanese industrial facilities. 

“We’re definitely seeing a lot of traction across various industrial and corporate sites, from automotive companies to pharmaceutical to chemical,” he said. “All these companies typically have people moving stuff from one building to another, whether it’s being by hand, on a cart ,or a small forklift, and that is really what we’re targeting.”

Cartken will still continue its food and consumer last-mile delivery business, but it won’t be expanding it, Bersch said, adding they still do a lot of testing for new capabilities on these existing last-mile delivery routes. 

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Amanz/Unsplash

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But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing.

Security and Transparency Keep Gamers Loyal

A son and dad gaming

Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites.

Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple.

Flexibility for Modern Gaming Lifestyles

Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally.

With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most.

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While there are plenty of options to buy digital games online, many in-the-know buyers gravitate toward platforms like Eneba for several reasons. Eneba stands out by offering instant access to game keys, which allow players to redeem titles directly on platforms such as PlayStation, with no disc or shipping required. This gives buyers more choice and frequently better prices than traditional platform stores, while an enormous catalog and up-front global or region-locked information make for transparent shopping. Plus, with verified sellers and robust marketplace controls, the risk of counterfeits drops markedly. Beyond game keys, Eneba also features gift cards for services like Xbox, PSN, and Steam, meaning players can top up accounts and snag games or content of their choice, skipping the hunt for specific game keys.

The Big Draws: Price, Speed, and Selection

Why Savvy Gamers Are Embracing Digital Marketplaces for Gear and Games Waiting in line for a midnight game release or scrambling to find a sold-out gaming headset at your favorite electronics store feels far less appealing in a world where instant digital access is just a click away. Today’s gamers are done chasing physical stock and juggling dozens of store accounts. Instead, they’re seeking out a more streamlined, cost-effective way to buy gear and titles, often without ever leaving their chair. Digital marketplaces have exploded in popularity among gaming enthusiasts aiming to make every dollar and minute count. For those new to this shift, sites like Eneba.com have made a strong mark by combining everything from rare peripherals to discounted digital game codes in one convenient space. With fierce competition driving prices lower and generous selection on offer, these platforms now rival traditional game shops, yet offer far more flexibility, whether it’s a late-night shopping urge or a flash sale on the latest blockbuster. While there are plenty of options to buy digital games online, many in-the-know buyers gravitate toward platforms like Eneba for several reasons. Eneba stands out by offering instant access to game keys, which allow players to redeem titles directly on platforms such as PlayStation, with no disc or shipping required. This gives buyers more choice and frequently better prices than traditional platform stores, while an enormous catalog and up-front global or region-locked information make for transparent shopping. Plus, with verified sellers and robust marketplace controls, the risk of counterfeits drops markedly. Beyond game keys, Eneba also features gift cards for services like Xbox, PSN, and Steam, meaning players can top up accounts and snag games or content of their choice, skipping the hunt for specific game keys. The Big Draws: Price, Speed, and Selection Amanz/Unsplash What drives players to trust digital marketplaces over the tried and tested big-name stores? Savings are a major factor: prices for both hardware and digital game keys can dip well below official retailer listings. Flash sales or limited-time discounts mean buyers can seize deals at odd hours, no camping out, no extra fees for international shipping. But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing. Security and Transparency Keep Gamers Loyal Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites. Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple. Flexibility for Modern Gaming Lifestyles Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally. With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most. #Savvy #Gamers #Embracing #Digital #Marketplaces #Gear #GamesAndroid Gaming,console gaming,desktop gaming
Amanz/Unsplash

What drives players to trust digital marketplaces over the tried and tested big-name stores? Savings are a major factor: prices for both hardware and digital game keys can dip well below official retailer listings. Flash sales or limited-time discounts mean buyers can seize deals at odd hours, no camping out, no extra fees for international shipping.

But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing.

Security and Transparency Keep Gamers Loyal

A son and dad gaming

Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites.

Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple.

Flexibility for Modern Gaming Lifestyles

Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally.

With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most.

#Savvy #Gamers #Embracing #Digital #Marketplaces #Gear #GamesAndroid Gaming,console gaming,desktop gaming

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