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X is testing a new ad format that connects posts with products | TechCrunch

X is testing a new ad format that connects posts with products | TechCrunch

X is testing a new ad format that inserts a recommendation directly underneath a post that references the company or its products. The initial test, spotted by an X user in Europe, displayed a suggestion to “Get Starlink” beneath a post from a user that said Starlink’s satellite service works great in Portugal. The link, when clicked, directed users to Starlink’s website.

X head of product Nikita Bier confirmed the test, responding, “Trying to make an ad product that isn’t an ad.”

The Starlink ad is not visible to all users at this time, but the placeholder where the ad sits is.

If you visit X user @levelsio’s post from March 6 (screenshotted below in case of deletion), you’ll see an outlined box beneath the text of his post. This box currently showcases a random X post, unless you’re in the market where the ad test is live.

In places where the ad displays, several commenters noticed the new addition, with one asking, “lmao, did you add this Starlink button?”

In the thread, Bier also responded to a suggestion that X should allow affiliate links in this ad slot by saying, “No, then people will lie. I want to trust recommendations on here.”

Image Credits:Screenshot from X

X could not be immediately reached for comment. TechCrunch will update the article if the company responds.

The test follows news earlier this week that the company is rolling out “Paid Partnership” labels for creators. The labels can be applied to posts to comply with regulations around social media advertising, instead of requiring creators to use a hashtag like “ad” or “paid partnership.”

If creators’ sponsored posts were to be combined with an embedded link to an advertiser like the one being tested, X could potentially attract more marketers to the platform. That could boost creators’ use of the app, allowing it to better compete against larger social networks favored by creators, like Instagram, YouTube, and TikTok.

X has been chasing creator content for some time — even before it was called “X” and before it was owned by Elon Musk. Yet the app has never quite found its footing in this space. So far, the company has rolled out a number of creator products, including payouts for viral content, ad-revenue sharing, creator subscriptions, and more. 

The company this week also revamped its Creator Subscriptions offering with a number of new features, including the ability to monetize individual threads.

In addition, X announced Friday that the integrated chatbot Grok is now capable of reading X’s long-form content, known as Articles. This feature, too, is underutilized, as creators who publish lengthy written text tend to prefer doing so through their own websites or newsletters.

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#testing #format #connects #posts #products #TechCrunch

Today’s Wordle answer should be easy to solve if you’re always in the background.

If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

Where did Wordle come from?

Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once

Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.

What’s the best Wordle starting word?

The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.

What happened to the Wordle archive?

The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers.

Is Wordle getting harder?

It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.

Here’s a subtle hint for today’s Wordle answer:

A shadow.

Does today’s Wordle answer have a double letter?

There are no recurring letters.

Today’s Wordle is a 5-letter word that starts with…

Today’s Wordle starts with the letter U.

The Wordle answer today is…

Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.

Drumroll please!

The solution to today’s Wordle is…

UMBRA

Don’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. Are you also playing NYT Strands? See hints and answers for today’s Strands.

Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Wordle.

#Wordle #today #answer #hints">Wordle today: The answer and hints for May 8, 2026
                                            
                                                            Today’s Wordle answer should be easy to solve if you’re always in the background.If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.
        SEE ALSO:
        
            Mahjong, Sudoku, free crossword, and more: Play games on Mashable
            
        
    

        SEE ALSO:
        
            NYT Connections hints today: Clues, answers for May 8, 2026
            
        
    
Where did Wordle come from?Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once. Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.What’s the best Wordle starting word?The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.What happened to the Wordle archive?The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers. Is Wordle getting harder?It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.
        SEE ALSO:
        
            NYT Pips hints, answers for May 8, 2026
            
        
    
Here’s a subtle hint for today’s Wordle answer:A shadow.
        
            Mashable Top Stories
        
        
    
Does today’s Wordle answer have a double letter?There are no recurring letters.Today’s Wordle is a 5-letter word that starts with…Today’s Wordle starts with the letter U.
        SEE ALSO:
        
            Wordle-obsessed? These are the best word games to play IRL.
            
        
    
The Wordle answer today is…Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.Drumroll please!The solution to today’s Wordle is…UMBRADon’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. Are you also playing NYT Strands? See hints and answers for today’s Strands.Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.Not the day you’re after? Here’s the solution to yesterday’s Wordle.

                    
                                            
                            
                        
                                    #Wordle #today #answer #hints

Wordle answer should be easy to solve if you’re always in the background.

If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

Where did Wordle come from?

Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once

Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.

What’s the best Wordle starting word?

The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.

What happened to the Wordle archive?

The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers.

Is Wordle getting harder?

It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.

Here’s a subtle hint for today’s Wordle answer:

A shadow.

Does today’s Wordle answer have a double letter?

There are no recurring letters.

Today’s Wordle is a 5-letter word that starts with…

Today’s Wordle starts with the letter U.

The Wordle answer today is…

Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.

Drumroll please!

The solution to today’s Wordle is…

UMBRA

Don’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. Are you also playing NYT Strands? See hints and answers for today’s Strands.

Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Wordle.

#Wordle #today #answer #hints">Wordle today: The answer and hints for May 8, 2026

Today’s Wordle answer should be easy to solve if you’re always in the background.

If you just want to be told today’s word, you can jump to the bottom of this article for today’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

Where did Wordle come from?

Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international phenomenon, with thousands of people around the globe playing every day. Alternate Wordle versions created by fans also sprang up, including battle royale Squabble, music identification game Heardle, and variations like Dordle and Quordle that make you guess multiple words at once

Wordle eventually became so popular that it was purchased by the New York Times, and TikTok creators even livestream themselves playing.

What’s the best Wordle starting word?

The best Wordle starting word is the one that speaks to you. But if you prefer to be strategic in your approach, we have a few ideas to help you pick a word that might help you find the solution faster. One tip is to select a word that includes at least two different vowels, plus some common consonants like S, T, R, or N.

What happened to the Wordle archive?

The entire archive of past Wordle puzzles was originally available for anyone to enjoy whenever they felt like it, but it was later taken down, with the website’s creator stating it was done at the request of the New York Times. However, the New York Times then rolled out its own Wordle Archive, available only to NYT Games subscribers.

Is Wordle getting harder?

It might feel like Wordle is getting harder, but it actually isn’t any more difficult than when it first began. You can turn on Wordle‘s Hard Mode if you’re after more of a challenge, though.

Here’s a subtle hint for today’s Wordle answer:

A shadow.

Does today’s Wordle answer have a double letter?

There are no recurring letters.

Today’s Wordle is a 5-letter word that starts with…

Today’s Wordle starts with the letter U.

The Wordle answer today is…

Get your last guesses in now, because it’s your final chance to solve today’s Wordle before we reveal the solution.

Drumroll please!

The solution to today’s Wordle is…

UMBRA

Don’t feel down if you didn’t manage to guess it this time. There will be a new Wordle for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. Are you also playing NYT Strands? See hints and answers for today’s Strands.

Reporting by Chance Townsend, Caitlin Welsh, Sam Haysom, Amanda Yeo, Shannon Connellan, Cecily Mauran, Mike Pearl, and Adam Rosenberg contributed to this article.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Wordle.

#Wordle #today #answer #hints

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