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Xiaomi 17 Ultra Launched With 1-Inch LOFIC Camera and 200MP Leica Zoom

Xiaomi 17 Ultra Launched With 1-Inch LOFIC Camera and 200MP Leica Zoom

After both vivo and OPPO played around with their Pro flagships and made people rethink what smartphone photography is, Xiaomi has basically said, “without us?” That’s because the Chinese smartphone maker launched two phones yesterday, the Xiaomi 17 and the 17 Ultra, at the Mobile World Congress happening in Barcelona. While both phones look standard on the outside, Xiaomi has done extensive rework on its cameras. The headline feature is a new LOFIC-based 1-inch sensor on the Ultra, promising next-gen HDR and video performance that could rival that of the iPhone.

Xiaomi 17 Ultra: 1-Inch LOFIC Sensor and 200MP Zoom

The Xiaomi 17 Ultra is easily the headline act here. It is also the thinnest and lightest Ultra device Xiaomi has made so far, measuring 8.29mm thick and weighing just over 218g. It protected Xiaomi’s Guardian Structure, which includes Xiaomi Shield Glass 3.0 with improved drop resistance, a high-strength fiberglass back, an aluminum alloy frame, and an IP68 rating.

But the real story is the camera system. The Ultra introduces Xiaomi’s first 1-inch LOFIC main camera sensor, called the Light Fusion 1050L. LOFIC technology improves full-well capacity, enabling significantly better HDR performance and dynamic range. In simple terms, it should handle tricky lighting scenes far better than previous generations.

There’s also a Leica 200MP telephoto camera with a 75–100mm mechanical optical zoom. Xiaomi claims it maintains high image quality across the zoom range and can extend to a 400mm-equivalent focal length using advanced sensor tech. That’s serious reach for a smartphone. On the video side, the Xiaomi 17 Ultra supports Dolby Vision and ACES Log recording at up to 4K 120fps on both the main and telephoto cameras, positioning it as a true hybrid tool for creators.

Xiaomi 17: Compact Flagship With Big Ambitions

A person holding the Xiaomi 17

The standard Xiaomi 17 is slimmer at 8.06mm and lighter at 191g, but still packs serious hardware. It features a 1/1.31-inch Light Fusion 950 sensor with 2.4μm 4-in-1 Super Pixel technology, delivering strong dynamic range in varied lighting conditions.

It also includes a Leica 60mm floating telephoto lens that supports portrait photography, macro at 10cm, and up to 20x AI-assisted zoom. On the front, there’s a new 50MP selfie camera with improved autofocus. Like the Ultra, it supports 4K 60fps Dolby Vision and Log recording, making it suitable for creators who prefer a more compact device.

Snapdragon 8 Elite Gen 5 & Big Batteries

Battery Life of the Xiaomi 17

Powering the Xiaomi 17 Series is the Snapdragon 8 Elite Gen 5 Mobile Platform, paired with the latest Qualcomm Oryon CPU, Adreno GPU, and Hexagon NPU. Xiaomi says the chip is optimized for heavy tasks like rapid photo capture, gaming, and multitasking, and we will put these claims to the test once we get our hands on the phone.

Battery life, however, is where things get a bit confusing. Somehow, the bigger Xiaomi 17 Ultra packs a 6000mAh battery with 90W wired and 50W wireless HyperCharge, while the smaller Xiaomi 17 goes even bigger with a 6330mAh battery and supports 100W wired and 50W wireless charging.

India Launch?

India launch of the phones

At the Xiaomi 17 series watch party yesterday, the company confirmed that both phones are headed to India on March 11th. Pricing is still under wraps, but given the price increase in European markets, these phones will cost a pretty penny.

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#Xiaomi #Ultra #Launched #1Inch #LOFIC #Camera #200MP #Leica #Zoom


Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape.

Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem.

Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape.

Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

Instead of a blanket rule, Carr wants to create a new “case-by-case approach.”

“Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households.

Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition.

“The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.”

Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress.

“Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.

#FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC">FCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast News
                Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape. Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem. Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape. Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

 Instead of a blanket rule, Carr wants to create a new “case-by-case approach.” “Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

 Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households. Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

 [embed]https://www.youtube.com/watch?v=_fHfgU8oMSo[/embed] The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition. “The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.” Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress. “Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

 Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.      #FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC

Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

Instead of a blanket rule, Carr wants to create a new “case-by-case approach.”

“Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households.

Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition.

“The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.”

Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress.

“Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.

#FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC">FCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast NewsFCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast News
                Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape. Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem. Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape. Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

 Instead of a blanket rule, Carr wants to create a new “case-by-case approach.” “Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

 Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households. Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

 [embed]https://www.youtube.com/watch?v=_fHfgU8oMSo[/embed] The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition. “The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.” Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress. “Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

 Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.      #FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC

Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape.

Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem.

Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape.

Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

Instead of a blanket rule, Carr wants to create a new “case-by-case approach.”

“Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households.

Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition.

“The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.”

Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress.

“Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.

#FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC

Ever looking to underline its space-faring pedigree, Omega has again joined forces with Swatch to release another limited-edition MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.

But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.

Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Swatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost $11, so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around $620.

Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

#Swatchs #Gold #MoonSwatch #Solves #Problem #Nightmare #Royal #Pop #Launchwatches,apparel,space,design">Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop LaunchEver looking to underline its space-faring pedigree, Omega has again joined forces with Swatch to release another limited-edition MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.Photograph: Courtesy of SwatchSwatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost , so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around 0.Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application.Photograph: Courtesy of SwatchPhotograph: Courtesy of Swatch#Swatchs #Gold #MoonSwatch #Solves #Problem #Nightmare #Royal #Pop #Launchwatches,apparel,space,design

MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.

But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.

Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Swatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost $11, so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around $620.

Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

#Swatchs #Gold #MoonSwatch #Solves #Problem #Nightmare #Royal #Pop #Launchwatches,apparel,space,design">Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch

Ever looking to underline its space-faring pedigree, Omega has again joined forces with Swatch to release another limited-edition MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.

But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.

Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Swatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost $11, so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around $620.

Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

#Swatchs #Gold #MoonSwatch #Solves #Problem #Nightmare #Royal #Pop #Launchwatches,apparel,space,design

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