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Yann LeCun Leaves Meta to Create ‘Independent Entity’

Yann LeCun Leaves Meta to Create ‘Independent Entity’

A Meta spokesperson confirmed to Bloomberg Wednesday that AI legend Yann LeCun is exiting Zuckland and striking out on his own. According to a Memo from LeCun himself that Bloomberg claims to have read, LeCun’s new endeavor is meant to “bring about the next big revolution in AI: systems that understand the physical world, have persistent memory, can reason, and can plan complex action sequences.”

Sources apparently told Bloomberg that LeCun “clashed with others internally.” Meta had recently constructed a fully separate AI research department focused on generative AI, and in its latest story, Bloomberg now claims that Meta had begun to hide LeCun from view in favor of high-profile recent hires. Recent hires have invluded ChatGPT co-creator Shengjia Zhao.

As previously discussed here at Gizmodo, LeCun is fascinated by an area of AI called “world models.” He has spent more than a year saying he thinks LLM research, the backbone of systems like ChatGPT, is no longer a worthy area of pursuit—at least as far as hypothetical advanced AI functions with terms like “AGI” and “superintelligence” are concerned.

LeCun, who was born and raised in France, is among the handful of researchers often referred to as the “godfathers of AI,” or more specifically the godfathers of deep learning, and shared a Turing Award in 2019 with fellow godfathers Geoffrey Hinton and Yoshua Bengio. The influential cognitive scientist and AI researcher Gary Marcus is a longtime critic of LeCun, and their public disagreements go back years.

LeCun joined Meta in 2013, when it was still called Facebook, as the head of what at the time was a research operation with a location in New York that LeCun could walk to from his office at NYU, where he works as a professor. At the time, it wasn’t totally clear what a company like Facebook even wanted from a scientist who worked with deep neural networks. Another major AI researcher, Andrew Ng, explained Facebook’s hiring decision to Wired in terms that now seem sort of quaint and social media-centric:

“Machine learning is already used in hundreds of places throughout Facebook, ranging from photo tagging to ranking articles to your news feed. Better machine learning will be able to help improve all of these features, as well as help Facebook create new applications that none of us have dreamed of yet.”

After the 2022 release of ChatGPT led to AI’s rise to domination of all priorities in the tech world, LeCun became notable for his skepticism about the need for AI safety. He told the Wall Street Journal last year that the idea that AI poses a threat to humanity is “complete B.S.”

But LLMs aren’t LeCun’s cup of tea anyway. He clarified last month that he had almost no involvement with Meta’s Llama models, and that such generative AI-related work happened way off in another department at Meta. LeCun worked, he explained, in Meta’s Fundamental AI Research (FAIR) department, and was attempting to go “beyond LLMs.” 

LeCun believes AI models are needed that can comprehensively understand the physical world through sensory inputs like vision, and how to reason its way through interactions with, and changes to, that world. He thinks the current crop of AI systems can’t do anything even close to this, and that they are in fact dumber than cats. 

You can already see the start of LeCun’s world model research under the aegis of Meta in V-JEPA-2. That model is trained not on text, but on videos of the physical world, and designed not simply to replicate all that video, like Sora, but to model the causes and effects of actions in the world when things move around and interact. That’s the theory anyway.

Bloomberg writes that Meta “plans to partner with LeCun on his startup, though details are still being finalized.” In LeCun’s memo, he wrote that his former company “will be a partner of the new company and will have access to its innovations.”

It’s not at all clear yet how the partnership between LeCun’s new company and Meta will be structured, but tech companies are famous for being near inextricable from one another where AI is concerned. Microsoft owns about 27% of OpenAI, and has special rights to use its technology. Google similarly owns 14% of Anthropic. The way interdependent investments in the AI world lead to higher valuations has been compared to “circular dealmaking.“

LeCun’s memo says his new technology “will have far-ranging applications in many sectors of the economy, some of which overlap with Meta’s commercial interests, but many of which do not.”

LeCun famously favors the term Advanced Machine Intelligence (AMI) in place of something like AGI (nota bene: “ami” is French for “friend”). In his memo, he reportedly wrote that “Pursuing the goal of AMI in an independent entity is a way to maximize its broad impact.” It’s an appropriately ambiguous turn of phrase. Presumably the “independent entity” is the new, non-Meta company, not an intelligent entity. Though he may mean that too. 

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Truecaller is one of the world’s most widely used caller identification platforms, with more than 500 million users. Now it’s entering a more challenging phase as growth slows in its largest market and competition intensifies across telecom networks and smartphone platforms.

Much of Truecaller’s growth has been driven by India, which accounts for over 350 million users, or about 70% of its global base. The volume of spam and unwanted calls has turned the app from a simple caller ID service into a more embedded layer of everyday communication.

That position is now shaping its next phase. The company has introduced features such as AI Assistant and Family Protection to drive monetization, alongside tools like Community Suggestions to stay relevant as competition intensifies. This comes as telecom-led solutions such as Calling Name Presentation (CNAP), dedicated number series for verified business calls, and AI-based spam protection gain traction in India. Meanwhile, smartphone makers including Apple and Google continue to build caller identification and spam-blocking capabilities into their operating systems.

As competition increases, Truecaller’s growth is starting to slow. Data shared with TechCrunch from Sensor Tower shows downloads from India fell 16% year-over-year in 2025, while global downloads declined 5%, marking a reversal after several years of growth. Separate data from Appfigures shows downloads peaked at 175 million in 2021, dropped sharply in 2022 and have since hovered around 120 million annually.

Truecaller faces mounting pressures as its growth matures | TechCrunch
Truecaller is one of the world’s most widely used caller identification platforms, with more than 500 million users. Now it’s entering a more challenging phase as growth slows in its largest market and competition intensifies across telecom networks and smartphone platforms.

Much of Truecaller’s growth has been driven by India, which accounts for over 350 million users, or about 70% of its global base. The volume of spam and unwanted calls has turned the app from a simple caller ID service into a more embedded layer of everyday communication.







That position is now shaping its next phase. The company has introduced features such as AI Assistant and Family Protection to drive monetization, alongside tools like Community Suggestions to stay relevant as competition intensifies. This comes as telecom-led solutions such as Calling Name Presentation (CNAP), dedicated number series for verified business calls, and AI-based spam protection gain traction in India. Meanwhile, smartphone makers including Apple and Google continue to build caller identification and spam-blocking capabilities into their operating systems.

As competition increases, Truecaller’s growth is starting to slow. Data shared with TechCrunch from Sensor Tower shows downloads from India fell 16% year-over-year in 2025, while global downloads declined 5%, marking a reversal after several years of growth. Separate data from Appfigures shows downloads peaked at 175 million in 2021, dropped sharply in 2022 and have since hovered around 120 million annually.

Image Credits:Jagmeet Singh / TechCrunch

India remains Truecaller’s largest market, but its share of downloads has declined from over 70% at its peak to the mid-50s in recent years, pointing to a gradual shift in new user growth toward other markets.

Truecaller’s shift in growth dynamics is being closely watched by investors. The company’s shares have fallen about 78% since its 2021 IPO and are down around 37% so far this year, underscoring investor concerns about its growth outlook and business model. Chief Executive Rishit Jhunjhunwala told TechCrunch that one of the key questions from investors has been around the impact of CNAP in India. He also acknowledged recent headwinds in parts of the business, without elaborating further.



CNAP, an initiative pushed by India’s telecom regulator and is being implemented by telecom operators, displays caller names based on KYC records at the network level without requiring third-party apps. This overlaps with part of Truecaller’s core offering, but is more limited in scope.

	
		
		Techcrunch event
		
			
			
									San Francisco, CA
													|
													October 13-15, 2026
							
			
		
	


Truecaller’s Jhunjhunwala said the company does not see CNAP as a disruption but as validation of the problem.

“Truecaller operates as a global platform with a much richer and dynamic intelligence layer — spanning spam detection, fraud prevention, business identity, and user context across calls and messages,” he said. “This allows us to go significantly beyond basic caller ID.”

Truecaller’s Community Suggestions show user-generated context about incoming callersImage Credits:Truecaller

Bharath Nagaraj, director of equity research at Cantor Fitzgerald, said CNAP could slow user growth but is unlikely to materially disrupt Truecaller’s core business in the near term. Instead, he pointed to pressure in the company’s advertising segment — driven in part by changes from Google — as the more immediate challenge.







“If you look at the earnings for the company, 65%–70% of it now comes from ad revenue. And that impacted recently,” Nagaraj told TechCrunch.

In its last earnings call (PDF), Truecaller said that it lost roughly one-third of ad traffic from its largest partner in August 2025 — a partner analysts on the call identified as Google. Jhunjhunwala attributed the drop to an unresolved “algorithm issue,” while CFO Odd Bolin said the partner still accounts for more than a third of total revenue. The company is now adding new partners and building its own ad exchange to reduce dependence on any single platform.

But even moving to an in-house ad exchange may not fully address the challenge. Advertising remains highly competitive, with brands able to spend across multiple digital platforms, said Nagaraj. “You can show your ads on Truecaller, but you can also show them on Facebook,” he said.

In-app revenue continues to grow

The pressure on advertising comes even as other parts of Truecaller’s business are on a different trajectory. Data from Appfigures shows that while downloads have plateaued in recent years, gross in-app revenue has risen sharply — from 0,000 in 2017 to .3 million in 2025. It has already reached .4 million this year as of April 20.

Monthly revenue generated by in-app purchases on Truecaller is now consistently above  million and still climbing, per Appfigures.

Image Credits:Jagmeet Singh / TechCrunch

Truecaller’s presence on iOS has also grown from less than 5% of its total downloads in 2020–2021 to around 11–12% in recent years, per Appfigures, highlighting a shift toward higher-value markets. The company has stepped up efforts on Apple’s platform, including launching real-time caller ID for iPhone in early 2025 and rolling out feature updates to improve parity with its Android app.

Nonetheless, Apple recently expanded its call-screening capabilities, which could reduce the need for third-party apps among iPhone users.

Another key pillar of Truecaller’s monetization strategy is its enterprise offering, Truecaller for Business, which enables companies to verify their identities and communicate with customers via calls and messaging. The segment has been growing steadily, with revenue rising 39% in constant currency in 2025. Truecaller’s Jhunjhunwala said the company is expanding the platform globally by opening its chat services to partners and offering tools such as verified business caller ID to help enterprises verify identity and reach customers.







Alongside its enterprise push, Truecaller has also been expanding its consumer subscription business, which has over 4 million paid subscribers globally, as more users opt for features such as advanced spam protection, AI-based call screening, and an ad-free experience.

In the past, Truecaller has been criticized over how it builds and maintains its vast database of phone identities. An investigation by The Caravan raised questions about consent and data collection practices, particularly in India, where data protection laws have so far been less stringent. Truecaller has denied wrongdoing and maintains that it complies with applicable regulations, but the debate underlines the broader challenge of balancing utility, scale, and user privacy.

Despite all these challenges, Truecaller sees significant room for growth. The company is focused on addressing the rising complexity of communication, Jhunjhunwala said, as spam and scam calls become more sophisticated with advances in AI. Similarly, it plans to expand across all three revenue streams — advertising, enterprise services, and premium subscriptions — as it looks to sustain growth across markets. Whether that will be enough, however, may depend on how quickly it can adapt as caller identification shifts from standalone apps to the network, and to the phone itself.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Truecaller #faces #mounting #pressures #growth #matures #TechCrunchcaller id,Truecaller
Image Credits:Jagmeet Singh / TechCrunch

India remains Truecaller’s largest market, but its share of downloads has declined from over 70% at its peak to the mid-50s in recent years, pointing to a gradual shift in new user growth toward other markets.

Truecaller’s shift in growth dynamics is being closely watched by investors. The company’s shares have fallen about 78% since its 2021 IPO and are down around 37% so far this year, underscoring investor concerns about its growth outlook and business model. Chief Executive Rishit Jhunjhunwala told TechCrunch that one of the key questions from investors has been around the impact of CNAP in India. He also acknowledged recent headwinds in parts of the business, without elaborating further.

CNAP, an initiative pushed by India’s telecom regulator and is being implemented by telecom operators, displays caller names based on KYC records at the network level without requiring third-party apps. This overlaps with part of Truecaller’s core offering, but is more limited in scope.

Techcrunch event

San Francisco, CA | October 13-15, 2026

Truecaller’s Jhunjhunwala said the company does not see CNAP as a disruption but as validation of the problem.

“Truecaller operates as a global platform with a much richer and dynamic intelligence layer — spanning spam detection, fraud prevention, business identity, and user context across calls and messages,” he said. “This allows us to go significantly beyond basic caller ID.”

Truecaller’s Community Suggestions show user-generated context about incoming callersImage Credits:Truecaller

Bharath Nagaraj, director of equity research at Cantor Fitzgerald, said CNAP could slow user growth but is unlikely to materially disrupt Truecaller’s core business in the near term. Instead, he pointed to pressure in the company’s advertising segment — driven in part by changes from Google — as the more immediate challenge.

“If you look at the earnings for the company, 65%–70% of it now comes from ad revenue. And that impacted recently,” Nagaraj told TechCrunch.

In its last earnings call (PDF), Truecaller said that it lost roughly one-third of ad traffic from its largest partner in August 2025 — a partner analysts on the call identified as Google. Jhunjhunwala attributed the drop to an unresolved “algorithm issue,” while CFO Odd Bolin said the partner still accounts for more than a third of total revenue. The company is now adding new partners and building its own ad exchange to reduce dependence on any single platform.

But even moving to an in-house ad exchange may not fully address the challenge. Advertising remains highly competitive, with brands able to spend across multiple digital platforms, said Nagaraj. “You can show your ads on Truecaller, but you can also show them on Facebook,” he said.

In-app revenue continues to grow

The pressure on advertising comes even as other parts of Truecaller’s business are on a different trajectory. Data from Appfigures shows that while downloads have plateaued in recent years, gross in-app revenue has risen sharply — from $600,000 in 2017 to $39.3 million in 2025. It has already reached $13.4 million this year as of April 20.

Monthly revenue generated by in-app purchases on Truecaller is now consistently above $2 million and still climbing, per Appfigures.

Image Credits:Jagmeet Singh / TechCrunch

Truecaller’s presence on iOS has also grown from less than 5% of its total downloads in 2020–2021 to around 11–12% in recent years, per Appfigures, highlighting a shift toward higher-value markets. The company has stepped up efforts on Apple’s platform, including launching real-time caller ID for iPhone in early 2025 and rolling out feature updates to improve parity with its Android app.

Nonetheless, Apple recently expanded its call-screening capabilities, which could reduce the need for third-party apps among iPhone users.

Another key pillar of Truecaller’s monetization strategy is its enterprise offering, Truecaller for Business, which enables companies to verify their identities and communicate with customers via calls and messaging. The segment has been growing steadily, with revenue rising 39% in constant currency in 2025. Truecaller’s Jhunjhunwala said the company is expanding the platform globally by opening its chat services to partners and offering tools such as verified business caller ID to help enterprises verify identity and reach customers.

Alongside its enterprise push, Truecaller has also been expanding its consumer subscription business, which has over 4 million paid subscribers globally, as more users opt for features such as advanced spam protection, AI-based call screening, and an ad-free experience.

In the past, Truecaller has been criticized over how it builds and maintains its vast database of phone identities. An investigation by The Caravan raised questions about consent and data collection practices, particularly in India, where data protection laws have so far been less stringent. Truecaller has denied wrongdoing and maintains that it complies with applicable regulations, but the debate underlines the broader challenge of balancing utility, scale, and user privacy.

Despite all these challenges, Truecaller sees significant room for growth. The company is focused on addressing the rising complexity of communication, Jhunjhunwala said, as spam and scam calls become more sophisticated with advances in AI. Similarly, it plans to expand across all three revenue streams — advertising, enterprise services, and premium subscriptions — as it looks to sustain growth across markets. Whether that will be enough, however, may depend on how quickly it can adapt as caller identification shifts from standalone apps to the network, and to the phone itself.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Truecaller #faces #mounting #pressures #growth #matures #TechCrunchcaller id,Truecaller">Truecaller faces mounting pressures as its growth matures | TechCrunch
Truecaller is one of the world’s most widely used caller identification platforms, with more than 500 million users. Now it’s entering a more challenging phase as growth slows in its largest market and competition intensifies across telecom networks and smartphone platforms.

Much of Truecaller’s growth has been driven by India, which accounts for over 350 million users, or about 70% of its global base. The volume of spam and unwanted calls has turned the app from a simple caller ID service into a more embedded layer of everyday communication.







That position is now shaping its next phase. The company has introduced features such as AI Assistant and Family Protection to drive monetization, alongside tools like Community Suggestions to stay relevant as competition intensifies. This comes as telecom-led solutions such as Calling Name Presentation (CNAP), dedicated number series for verified business calls, and AI-based spam protection gain traction in India. Meanwhile, smartphone makers including Apple and Google continue to build caller identification and spam-blocking capabilities into their operating systems.

As competition increases, Truecaller’s growth is starting to slow. Data shared with TechCrunch from Sensor Tower shows downloads from India fell 16% year-over-year in 2025, while global downloads declined 5%, marking a reversal after several years of growth. Separate data from Appfigures shows downloads peaked at 175 million in 2021, dropped sharply in 2022 and have since hovered around 120 million annually.

Image Credits:Jagmeet Singh / TechCrunch

India remains Truecaller’s largest market, but its share of downloads has declined from over 70% at its peak to the mid-50s in recent years, pointing to a gradual shift in new user growth toward other markets.

Truecaller’s shift in growth dynamics is being closely watched by investors. The company’s shares have fallen about 78% since its 2021 IPO and are down around 37% so far this year, underscoring investor concerns about its growth outlook and business model. Chief Executive Rishit Jhunjhunwala told TechCrunch that one of the key questions from investors has been around the impact of CNAP in India. He also acknowledged recent headwinds in parts of the business, without elaborating further.



CNAP, an initiative pushed by India’s telecom regulator and is being implemented by telecom operators, displays caller names based on KYC records at the network level without requiring third-party apps. This overlaps with part of Truecaller’s core offering, but is more limited in scope.

	
		
		Techcrunch event
		
			
			
									San Francisco, CA
													|
													October 13-15, 2026
							
			
		
	


Truecaller’s Jhunjhunwala said the company does not see CNAP as a disruption but as validation of the problem.

“Truecaller operates as a global platform with a much richer and dynamic intelligence layer — spanning spam detection, fraud prevention, business identity, and user context across calls and messages,” he said. “This allows us to go significantly beyond basic caller ID.”

Truecaller’s Community Suggestions show user-generated context about incoming callersImage Credits:Truecaller

Bharath Nagaraj, director of equity research at Cantor Fitzgerald, said CNAP could slow user growth but is unlikely to materially disrupt Truecaller’s core business in the near term. Instead, he pointed to pressure in the company’s advertising segment — driven in part by changes from Google — as the more immediate challenge.







“If you look at the earnings for the company, 65%–70% of it now comes from ad revenue. And that impacted recently,” Nagaraj told TechCrunch.

In its last earnings call (PDF), Truecaller said that it lost roughly one-third of ad traffic from its largest partner in August 2025 — a partner analysts on the call identified as Google. Jhunjhunwala attributed the drop to an unresolved “algorithm issue,” while CFO Odd Bolin said the partner still accounts for more than a third of total revenue. The company is now adding new partners and building its own ad exchange to reduce dependence on any single platform.

But even moving to an in-house ad exchange may not fully address the challenge. Advertising remains highly competitive, with brands able to spend across multiple digital platforms, said Nagaraj. “You can show your ads on Truecaller, but you can also show them on Facebook,” he said.

In-app revenue continues to grow

The pressure on advertising comes even as other parts of Truecaller’s business are on a different trajectory. Data from Appfigures shows that while downloads have plateaued in recent years, gross in-app revenue has risen sharply — from 0,000 in 2017 to .3 million in 2025. It has already reached .4 million this year as of April 20.

Monthly revenue generated by in-app purchases on Truecaller is now consistently above  million and still climbing, per Appfigures.

Image Credits:Jagmeet Singh / TechCrunch

Truecaller’s presence on iOS has also grown from less than 5% of its total downloads in 2020–2021 to around 11–12% in recent years, per Appfigures, highlighting a shift toward higher-value markets. The company has stepped up efforts on Apple’s platform, including launching real-time caller ID for iPhone in early 2025 and rolling out feature updates to improve parity with its Android app.

Nonetheless, Apple recently expanded its call-screening capabilities, which could reduce the need for third-party apps among iPhone users.

Another key pillar of Truecaller’s monetization strategy is its enterprise offering, Truecaller for Business, which enables companies to verify their identities and communicate with customers via calls and messaging. The segment has been growing steadily, with revenue rising 39% in constant currency in 2025. Truecaller’s Jhunjhunwala said the company is expanding the platform globally by opening its chat services to partners and offering tools such as verified business caller ID to help enterprises verify identity and reach customers.







Alongside its enterprise push, Truecaller has also been expanding its consumer subscription business, which has over 4 million paid subscribers globally, as more users opt for features such as advanced spam protection, AI-based call screening, and an ad-free experience.

In the past, Truecaller has been criticized over how it builds and maintains its vast database of phone identities. An investigation by The Caravan raised questions about consent and data collection practices, particularly in India, where data protection laws have so far been less stringent. Truecaller has denied wrongdoing and maintains that it complies with applicable regulations, but the debate underlines the broader challenge of balancing utility, scale, and user privacy.

Despite all these challenges, Truecaller sees significant room for growth. The company is focused on addressing the rising complexity of communication, Jhunjhunwala said, as spam and scam calls become more sophisticated with advances in AI. Similarly, it plans to expand across all three revenue streams — advertising, enterprise services, and premium subscriptions — as it looks to sustain growth across markets. Whether that will be enough, however, may depend on how quickly it can adapt as caller identification shifts from standalone apps to the network, and to the phone itself.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Truecaller #faces #mounting #pressures #growth #matures #TechCrunchcaller id,Truecaller

more than 500 million users. Now it’s entering a more challenging phase as growth slows in its largest market and competition intensifies across telecom networks and smartphone platforms.

Much of Truecaller’s growth has been driven by India, which accounts for over 350 million users, or about 70% of its global base. The volume of spam and unwanted calls has turned the app from a simple caller ID service into a more embedded layer of everyday communication.

That position is now shaping its next phase. The company has introduced features such as AI Assistant and Family Protection to drive monetization, alongside tools like Community Suggestions to stay relevant as competition intensifies. This comes as telecom-led solutions such as Calling Name Presentation (CNAP), dedicated number series for verified business calls, and AI-based spam protection gain traction in India. Meanwhile, smartphone makers including Apple and Google continue to build caller identification and spam-blocking capabilities into their operating systems.

As competition increases, Truecaller’s growth is starting to slow. Data shared with TechCrunch from Sensor Tower shows downloads from India fell 16% year-over-year in 2025, while global downloads declined 5%, marking a reversal after several years of growth. Separate data from Appfigures shows downloads peaked at 175 million in 2021, dropped sharply in 2022 and have since hovered around 120 million annually.

Truecaller faces mounting pressures as its growth matures | TechCrunch
Truecaller is one of the world’s most widely used caller identification platforms, with more than 500 million users. Now it’s entering a more challenging phase as growth slows in its largest market and competition intensifies across telecom networks and smartphone platforms.

Much of Truecaller’s growth has been driven by India, which accounts for over 350 million users, or about 70% of its global base. The volume of spam and unwanted calls has turned the app from a simple caller ID service into a more embedded layer of everyday communication.







That position is now shaping its next phase. The company has introduced features such as AI Assistant and Family Protection to drive monetization, alongside tools like Community Suggestions to stay relevant as competition intensifies. This comes as telecom-led solutions such as Calling Name Presentation (CNAP), dedicated number series for verified business calls, and AI-based spam protection gain traction in India. Meanwhile, smartphone makers including Apple and Google continue to build caller identification and spam-blocking capabilities into their operating systems.

As competition increases, Truecaller’s growth is starting to slow. Data shared with TechCrunch from Sensor Tower shows downloads from India fell 16% year-over-year in 2025, while global downloads declined 5%, marking a reversal after several years of growth. Separate data from Appfigures shows downloads peaked at 175 million in 2021, dropped sharply in 2022 and have since hovered around 120 million annually.

Image Credits:Jagmeet Singh / TechCrunch

India remains Truecaller’s largest market, but its share of downloads has declined from over 70% at its peak to the mid-50s in recent years, pointing to a gradual shift in new user growth toward other markets.

Truecaller’s shift in growth dynamics is being closely watched by investors. The company’s shares have fallen about 78% since its 2021 IPO and are down around 37% so far this year, underscoring investor concerns about its growth outlook and business model. Chief Executive Rishit Jhunjhunwala told TechCrunch that one of the key questions from investors has been around the impact of CNAP in India. He also acknowledged recent headwinds in parts of the business, without elaborating further.



CNAP, an initiative pushed by India’s telecom regulator and is being implemented by telecom operators, displays caller names based on KYC records at the network level without requiring third-party apps. This overlaps with part of Truecaller’s core offering, but is more limited in scope.

	
		
		Techcrunch event
		
			
			
									San Francisco, CA
													|
													October 13-15, 2026
							
			
		
	


Truecaller’s Jhunjhunwala said the company does not see CNAP as a disruption but as validation of the problem.

“Truecaller operates as a global platform with a much richer and dynamic intelligence layer — spanning spam detection, fraud prevention, business identity, and user context across calls and messages,” he said. “This allows us to go significantly beyond basic caller ID.”

Truecaller’s Community Suggestions show user-generated context about incoming callersImage Credits:Truecaller

Bharath Nagaraj, director of equity research at Cantor Fitzgerald, said CNAP could slow user growth but is unlikely to materially disrupt Truecaller’s core business in the near term. Instead, he pointed to pressure in the company’s advertising segment — driven in part by changes from Google — as the more immediate challenge.







“If you look at the earnings for the company, 65%–70% of it now comes from ad revenue. And that impacted recently,” Nagaraj told TechCrunch.

In its last earnings call (PDF), Truecaller said that it lost roughly one-third of ad traffic from its largest partner in August 2025 — a partner analysts on the call identified as Google. Jhunjhunwala attributed the drop to an unresolved “algorithm issue,” while CFO Odd Bolin said the partner still accounts for more than a third of total revenue. The company is now adding new partners and building its own ad exchange to reduce dependence on any single platform.

But even moving to an in-house ad exchange may not fully address the challenge. Advertising remains highly competitive, with brands able to spend across multiple digital platforms, said Nagaraj. “You can show your ads on Truecaller, but you can also show them on Facebook,” he said.

In-app revenue continues to grow

The pressure on advertising comes even as other parts of Truecaller’s business are on a different trajectory. Data from Appfigures shows that while downloads have plateaued in recent years, gross in-app revenue has risen sharply — from 0,000 in 2017 to .3 million in 2025. It has already reached .4 million this year as of April 20.

Monthly revenue generated by in-app purchases on Truecaller is now consistently above  million and still climbing, per Appfigures.

Image Credits:Jagmeet Singh / TechCrunch

Truecaller’s presence on iOS has also grown from less than 5% of its total downloads in 2020–2021 to around 11–12% in recent years, per Appfigures, highlighting a shift toward higher-value markets. The company has stepped up efforts on Apple’s platform, including launching real-time caller ID for iPhone in early 2025 and rolling out feature updates to improve parity with its Android app.

Nonetheless, Apple recently expanded its call-screening capabilities, which could reduce the need for third-party apps among iPhone users.

Another key pillar of Truecaller’s monetization strategy is its enterprise offering, Truecaller for Business, which enables companies to verify their identities and communicate with customers via calls and messaging. The segment has been growing steadily, with revenue rising 39% in constant currency in 2025. Truecaller’s Jhunjhunwala said the company is expanding the platform globally by opening its chat services to partners and offering tools such as verified business caller ID to help enterprises verify identity and reach customers.







Alongside its enterprise push, Truecaller has also been expanding its consumer subscription business, which has over 4 million paid subscribers globally, as more users opt for features such as advanced spam protection, AI-based call screening, and an ad-free experience.

In the past, Truecaller has been criticized over how it builds and maintains its vast database of phone identities. An investigation by The Caravan raised questions about consent and data collection practices, particularly in India, where data protection laws have so far been less stringent. Truecaller has denied wrongdoing and maintains that it complies with applicable regulations, but the debate underlines the broader challenge of balancing utility, scale, and user privacy.

Despite all these challenges, Truecaller sees significant room for growth. The company is focused on addressing the rising complexity of communication, Jhunjhunwala said, as spam and scam calls become more sophisticated with advances in AI. Similarly, it plans to expand across all three revenue streams — advertising, enterprise services, and premium subscriptions — as it looks to sustain growth across markets. Whether that will be enough, however, may depend on how quickly it can adapt as caller identification shifts from standalone apps to the network, and to the phone itself.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Truecaller #faces #mounting #pressures #growth #matures #TechCrunchcaller id,Truecaller
Image Credits:Jagmeet Singh / TechCrunch

India remains Truecaller’s largest market, but its share of downloads has declined from over 70% at its peak to the mid-50s in recent years, pointing to a gradual shift in new user growth toward other markets.

Truecaller’s shift in growth dynamics is being closely watched by investors. The company’s shares have fallen about 78% since its 2021 IPO and are down around 37% so far this year, underscoring investor concerns about its growth outlook and business model. Chief Executive Rishit Jhunjhunwala told TechCrunch that one of the key questions from investors has been around the impact of CNAP in India. He also acknowledged recent headwinds in parts of the business, without elaborating further.

CNAP, an initiative pushed by India’s telecom regulator and is being implemented by telecom operators, displays caller names based on KYC records at the network level without requiring third-party apps. This overlaps with part of Truecaller’s core offering, but is more limited in scope.

Techcrunch event

San Francisco, CA | October 13-15, 2026

Truecaller’s Jhunjhunwala said the company does not see CNAP as a disruption but as validation of the problem.

“Truecaller operates as a global platform with a much richer and dynamic intelligence layer — spanning spam detection, fraud prevention, business identity, and user context across calls and messages,” he said. “This allows us to go significantly beyond basic caller ID.”

Truecaller’s Community Suggestions show user-generated context about incoming callersImage Credits:Truecaller

Bharath Nagaraj, director of equity research at Cantor Fitzgerald, said CNAP could slow user growth but is unlikely to materially disrupt Truecaller’s core business in the near term. Instead, he pointed to pressure in the company’s advertising segment — driven in part by changes from Google — as the more immediate challenge.

“If you look at the earnings for the company, 65%–70% of it now comes from ad revenue. And that impacted recently,” Nagaraj told TechCrunch.

In its last earnings call (PDF), Truecaller said that it lost roughly one-third of ad traffic from its largest partner in August 2025 — a partner analysts on the call identified as Google. Jhunjhunwala attributed the drop to an unresolved “algorithm issue,” while CFO Odd Bolin said the partner still accounts for more than a third of total revenue. The company is now adding new partners and building its own ad exchange to reduce dependence on any single platform.

But even moving to an in-house ad exchange may not fully address the challenge. Advertising remains highly competitive, with brands able to spend across multiple digital platforms, said Nagaraj. “You can show your ads on Truecaller, but you can also show them on Facebook,” he said.

In-app revenue continues to grow

The pressure on advertising comes even as other parts of Truecaller’s business are on a different trajectory. Data from Appfigures shows that while downloads have plateaued in recent years, gross in-app revenue has risen sharply — from $600,000 in 2017 to $39.3 million in 2025. It has already reached $13.4 million this year as of April 20.

Monthly revenue generated by in-app purchases on Truecaller is now consistently above $2 million and still climbing, per Appfigures.

Image Credits:Jagmeet Singh / TechCrunch

Truecaller’s presence on iOS has also grown from less than 5% of its total downloads in 2020–2021 to around 11–12% in recent years, per Appfigures, highlighting a shift toward higher-value markets. The company has stepped up efforts on Apple’s platform, including launching real-time caller ID for iPhone in early 2025 and rolling out feature updates to improve parity with its Android app.

Nonetheless, Apple recently expanded its call-screening capabilities, which could reduce the need for third-party apps among iPhone users.

Another key pillar of Truecaller’s monetization strategy is its enterprise offering, Truecaller for Business, which enables companies to verify their identities and communicate with customers via calls and messaging. The segment has been growing steadily, with revenue rising 39% in constant currency in 2025. Truecaller’s Jhunjhunwala said the company is expanding the platform globally by opening its chat services to partners and offering tools such as verified business caller ID to help enterprises verify identity and reach customers.

Alongside its enterprise push, Truecaller has also been expanding its consumer subscription business, which has over 4 million paid subscribers globally, as more users opt for features such as advanced spam protection, AI-based call screening, and an ad-free experience.

In the past, Truecaller has been criticized over how it builds and maintains its vast database of phone identities. An investigation by The Caravan raised questions about consent and data collection practices, particularly in India, where data protection laws have so far been less stringent. Truecaller has denied wrongdoing and maintains that it complies with applicable regulations, but the debate underlines the broader challenge of balancing utility, scale, and user privacy.

Despite all these challenges, Truecaller sees significant room for growth. The company is focused on addressing the rising complexity of communication, Jhunjhunwala said, as spam and scam calls become more sophisticated with advances in AI. Similarly, it plans to expand across all three revenue streams — advertising, enterprise services, and premium subscriptions — as it looks to sustain growth across markets. Whether that will be enough, however, may depend on how quickly it can adapt as caller identification shifts from standalone apps to the network, and to the phone itself.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Truecaller #faces #mounting #pressures #growth #matures #TechCrunchcaller id,Truecaller">Truecaller faces mounting pressures as its growth matures | TechCrunch

Truecaller is one of the world’s most widely used caller identification platforms, with more than 500 million users. Now it’s entering a more challenging phase as growth slows in its largest market and competition intensifies across telecom networks and smartphone platforms.

Much of Truecaller’s growth has been driven by India, which accounts for over 350 million users, or about 70% of its global base. The volume of spam and unwanted calls has turned the app from a simple caller ID service into a more embedded layer of everyday communication.

That position is now shaping its next phase. The company has introduced features such as AI Assistant and Family Protection to drive monetization, alongside tools like Community Suggestions to stay relevant as competition intensifies. This comes as telecom-led solutions such as Calling Name Presentation (CNAP), dedicated number series for verified business calls, and AI-based spam protection gain traction in India. Meanwhile, smartphone makers including Apple and Google continue to build caller identification and spam-blocking capabilities into their operating systems.

As competition increases, Truecaller’s growth is starting to slow. Data shared with TechCrunch from Sensor Tower shows downloads from India fell 16% year-over-year in 2025, while global downloads declined 5%, marking a reversal after several years of growth. Separate data from Appfigures shows downloads peaked at 175 million in 2021, dropped sharply in 2022 and have since hovered around 120 million annually.

Truecaller faces mounting pressures as its growth matures | TechCrunch
Truecaller is one of the world’s most widely used caller identification platforms, with more than 500 million users. Now it’s entering a more challenging phase as growth slows in its largest market and competition intensifies across telecom networks and smartphone platforms.

Much of Truecaller’s growth has been driven by India, which accounts for over 350 million users, or about 70% of its global base. The volume of spam and unwanted calls has turned the app from a simple caller ID service into a more embedded layer of everyday communication.







That position is now shaping its next phase. The company has introduced features such as AI Assistant and Family Protection to drive monetization, alongside tools like Community Suggestions to stay relevant as competition intensifies. This comes as telecom-led solutions such as Calling Name Presentation (CNAP), dedicated number series for verified business calls, and AI-based spam protection gain traction in India. Meanwhile, smartphone makers including Apple and Google continue to build caller identification and spam-blocking capabilities into their operating systems.

As competition increases, Truecaller’s growth is starting to slow. Data shared with TechCrunch from Sensor Tower shows downloads from India fell 16% year-over-year in 2025, while global downloads declined 5%, marking a reversal after several years of growth. Separate data from Appfigures shows downloads peaked at 175 million in 2021, dropped sharply in 2022 and have since hovered around 120 million annually.

Image Credits:Jagmeet Singh / TechCrunch

India remains Truecaller’s largest market, but its share of downloads has declined from over 70% at its peak to the mid-50s in recent years, pointing to a gradual shift in new user growth toward other markets.

Truecaller’s shift in growth dynamics is being closely watched by investors. The company’s shares have fallen about 78% since its 2021 IPO and are down around 37% so far this year, underscoring investor concerns about its growth outlook and business model. Chief Executive Rishit Jhunjhunwala told TechCrunch that one of the key questions from investors has been around the impact of CNAP in India. He also acknowledged recent headwinds in parts of the business, without elaborating further.



CNAP, an initiative pushed by India’s telecom regulator and is being implemented by telecom operators, displays caller names based on KYC records at the network level without requiring third-party apps. This overlaps with part of Truecaller’s core offering, but is more limited in scope.

	
		
		Techcrunch event
		
			
			
									San Francisco, CA
													|
													October 13-15, 2026
							
			
		
	


Truecaller’s Jhunjhunwala said the company does not see CNAP as a disruption but as validation of the problem.

“Truecaller operates as a global platform with a much richer and dynamic intelligence layer — spanning spam detection, fraud prevention, business identity, and user context across calls and messages,” he said. “This allows us to go significantly beyond basic caller ID.”

Truecaller’s Community Suggestions show user-generated context about incoming callersImage Credits:Truecaller

Bharath Nagaraj, director of equity research at Cantor Fitzgerald, said CNAP could slow user growth but is unlikely to materially disrupt Truecaller’s core business in the near term. Instead, he pointed to pressure in the company’s advertising segment — driven in part by changes from Google — as the more immediate challenge.







“If you look at the earnings for the company, 65%–70% of it now comes from ad revenue. And that impacted recently,” Nagaraj told TechCrunch.

In its last earnings call (PDF), Truecaller said that it lost roughly one-third of ad traffic from its largest partner in August 2025 — a partner analysts on the call identified as Google. Jhunjhunwala attributed the drop to an unresolved “algorithm issue,” while CFO Odd Bolin said the partner still accounts for more than a third of total revenue. The company is now adding new partners and building its own ad exchange to reduce dependence on any single platform.

But even moving to an in-house ad exchange may not fully address the challenge. Advertising remains highly competitive, with brands able to spend across multiple digital platforms, said Nagaraj. “You can show your ads on Truecaller, but you can also show them on Facebook,” he said.

In-app revenue continues to grow

The pressure on advertising comes even as other parts of Truecaller’s business are on a different trajectory. Data from Appfigures shows that while downloads have plateaued in recent years, gross in-app revenue has risen sharply — from 0,000 in 2017 to .3 million in 2025. It has already reached .4 million this year as of April 20.

Monthly revenue generated by in-app purchases on Truecaller is now consistently above  million and still climbing, per Appfigures.

Image Credits:Jagmeet Singh / TechCrunch

Truecaller’s presence on iOS has also grown from less than 5% of its total downloads in 2020–2021 to around 11–12% in recent years, per Appfigures, highlighting a shift toward higher-value markets. The company has stepped up efforts on Apple’s platform, including launching real-time caller ID for iPhone in early 2025 and rolling out feature updates to improve parity with its Android app.

Nonetheless, Apple recently expanded its call-screening capabilities, which could reduce the need for third-party apps among iPhone users.

Another key pillar of Truecaller’s monetization strategy is its enterprise offering, Truecaller for Business, which enables companies to verify their identities and communicate with customers via calls and messaging. The segment has been growing steadily, with revenue rising 39% in constant currency in 2025. Truecaller’s Jhunjhunwala said the company is expanding the platform globally by opening its chat services to partners and offering tools such as verified business caller ID to help enterprises verify identity and reach customers.







Alongside its enterprise push, Truecaller has also been expanding its consumer subscription business, which has over 4 million paid subscribers globally, as more users opt for features such as advanced spam protection, AI-based call screening, and an ad-free experience.

In the past, Truecaller has been criticized over how it builds and maintains its vast database of phone identities. An investigation by The Caravan raised questions about consent and data collection practices, particularly in India, where data protection laws have so far been less stringent. Truecaller has denied wrongdoing and maintains that it complies with applicable regulations, but the debate underlines the broader challenge of balancing utility, scale, and user privacy.

Despite all these challenges, Truecaller sees significant room for growth. The company is focused on addressing the rising complexity of communication, Jhunjhunwala said, as spam and scam calls become more sophisticated with advances in AI. Similarly, it plans to expand across all three revenue streams — advertising, enterprise services, and premium subscriptions — as it looks to sustain growth across markets. Whether that will be enough, however, may depend on how quickly it can adapt as caller identification shifts from standalone apps to the network, and to the phone itself.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Truecaller #faces #mounting #pressures #growth #matures #TechCrunchcaller id,Truecaller
Image Credits:Jagmeet Singh / TechCrunch

India remains Truecaller’s largest market, but its share of downloads has declined from over 70% at its peak to the mid-50s in recent years, pointing to a gradual shift in new user growth toward other markets.

Truecaller’s shift in growth dynamics is being closely watched by investors. The company’s shares have fallen about 78% since its 2021 IPO and are down around 37% so far this year, underscoring investor concerns about its growth outlook and business model. Chief Executive Rishit Jhunjhunwala told TechCrunch that one of the key questions from investors has been around the impact of CNAP in India. He also acknowledged recent headwinds in parts of the business, without elaborating further.

CNAP, an initiative pushed by India’s telecom regulator and is being implemented by telecom operators, displays caller names based on KYC records at the network level without requiring third-party apps. This overlaps with part of Truecaller’s core offering, but is more limited in scope.

Techcrunch event

San Francisco, CA | October 13-15, 2026

Truecaller’s Jhunjhunwala said the company does not see CNAP as a disruption but as validation of the problem.

“Truecaller operates as a global platform with a much richer and dynamic intelligence layer — spanning spam detection, fraud prevention, business identity, and user context across calls and messages,” he said. “This allows us to go significantly beyond basic caller ID.”

Truecaller’s Community Suggestions show user-generated context about incoming callersImage Credits:Truecaller

Bharath Nagaraj, director of equity research at Cantor Fitzgerald, said CNAP could slow user growth but is unlikely to materially disrupt Truecaller’s core business in the near term. Instead, he pointed to pressure in the company’s advertising segment — driven in part by changes from Google — as the more immediate challenge.

“If you look at the earnings for the company, 65%–70% of it now comes from ad revenue. And that impacted recently,” Nagaraj told TechCrunch.

In its last earnings call (PDF), Truecaller said that it lost roughly one-third of ad traffic from its largest partner in August 2025 — a partner analysts on the call identified as Google. Jhunjhunwala attributed the drop to an unresolved “algorithm issue,” while CFO Odd Bolin said the partner still accounts for more than a third of total revenue. The company is now adding new partners and building its own ad exchange to reduce dependence on any single platform.

But even moving to an in-house ad exchange may not fully address the challenge. Advertising remains highly competitive, with brands able to spend across multiple digital platforms, said Nagaraj. “You can show your ads on Truecaller, but you can also show them on Facebook,” he said.

In-app revenue continues to grow

The pressure on advertising comes even as other parts of Truecaller’s business are on a different trajectory. Data from Appfigures shows that while downloads have plateaued in recent years, gross in-app revenue has risen sharply — from $600,000 in 2017 to $39.3 million in 2025. It has already reached $13.4 million this year as of April 20.

Monthly revenue generated by in-app purchases on Truecaller is now consistently above $2 million and still climbing, per Appfigures.

Image Credits:Jagmeet Singh / TechCrunch

Truecaller’s presence on iOS has also grown from less than 5% of its total downloads in 2020–2021 to around 11–12% in recent years, per Appfigures, highlighting a shift toward higher-value markets. The company has stepped up efforts on Apple’s platform, including launching real-time caller ID for iPhone in early 2025 and rolling out feature updates to improve parity with its Android app.

Nonetheless, Apple recently expanded its call-screening capabilities, which could reduce the need for third-party apps among iPhone users.

Another key pillar of Truecaller’s monetization strategy is its enterprise offering, Truecaller for Business, which enables companies to verify their identities and communicate with customers via calls and messaging. The segment has been growing steadily, with revenue rising 39% in constant currency in 2025. Truecaller’s Jhunjhunwala said the company is expanding the platform globally by opening its chat services to partners and offering tools such as verified business caller ID to help enterprises verify identity and reach customers.

Alongside its enterprise push, Truecaller has also been expanding its consumer subscription business, which has over 4 million paid subscribers globally, as more users opt for features such as advanced spam protection, AI-based call screening, and an ad-free experience.

In the past, Truecaller has been criticized over how it builds and maintains its vast database of phone identities. An investigation by The Caravan raised questions about consent and data collection practices, particularly in India, where data protection laws have so far been less stringent. Truecaller has denied wrongdoing and maintains that it complies with applicable regulations, but the debate underlines the broader challenge of balancing utility, scale, and user privacy.

Despite all these challenges, Truecaller sees significant room for growth. The company is focused on addressing the rising complexity of communication, Jhunjhunwala said, as spam and scam calls become more sophisticated with advances in AI. Similarly, it plans to expand across all three revenue streams — advertising, enterprise services, and premium subscriptions — as it looks to sustain growth across markets. Whether that will be enough, however, may depend on how quickly it can adapt as caller identification shifts from standalone apps to the network, and to the phone itself.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Truecaller #faces #mounting #pressures #growth #matures #TechCrunchcaller id,Truecaller
ExpertBook Ultra. This laptop debuts Intel’s Panther Lake processors in India, and they pack serious performance not only in the CPU but also in the graphics department, with the Taiwanese laptop maker claiming GPU performance similar to the RTX 4050 on the ExpertBook Ultra, which weighs less than 1kg. Here’s everything you need to know about it.

Flagship All Around

ASUS ExpertBook Ultra Sets a New Benchmark for AI Business Laptops
	
Business laptops are a niche that suits only a few, but if there were one laptop you could do every single job with, it’s the ExpertBook Ultra. This laptop debuts Intel’s Panther Lake processors in India, and they pack serious performance not only in the CPU but also in the graphics department, with the Taiwanese laptop maker claiming GPU performance similar to the RTX 4050 on the ExpertBook Ultra, which weighs less than 1kg. Here’s everything you need to know about it.



Flagship All Around







Asus is pitching the ExpertBook Ultra as its most premium business laptop yet, and it’s easy to see why. It features an ultra-light design starting at just 0.99 kg and is built using magnesium-aluminum alloy. We took the Ultra for a spin at the launch event, and it looked beautiful. The finish shimmers in sunlight, making the whole experience even more premium. 



Open the lid, and you’re greeted by a beautiful 3K Tandem OLED display that nails the colors and delivers deep blacks. But that’s not actually the highlight. The highlight is the 1400-nit peak brightness in HDR mode, which keeps the display legible even in direct sunlight. The nano coating also keeps the panel smudge-free. 



Under the hood lie Intel’s latest Core Ultra Series 3 processors, along with an integrated AI engine (NPU) to handle on-device AI workloads. While we are yet to test the performance of the ExpertBook Ultra, Asus’s demos have set expectations very high, as their benchmarks show the laptop topping the charts among other laptops. The processor can be coupled with up to 64GB of LPDDR5X RAM and 2TB of M.2 2280 NVMe PCIe 5.0 SSD. 



Graphics are handled by the Intel Arc B390, which Asus says offers performance comparable to the RTX 4050. The company also ran a series of benchmarks comparing the two in a variety of games. The ExpertBook Ultra is run by a 70WHrs battery with a claimed all-day battery life of up to 26 hours. 



ExpertBook P Series Gets an Upgrade







Alongside the Ultra, ASUS has expanded its ExpertBook P series with new models like the P3 and P5, targeting a wider range of business users.



These laptops will deliver scalable performance and AI capabilities for professionals and small- to medium-sized businesses. ASUS says the goal is to provide flexibility across configurations while maintaining strong performance and reliability.



Pricing & Availability



The ASUS ExpertBook Ultra is now available for pre-order on Flipkart, starting at ₹2,39,990. Pre-order offers include extended warranty, accidental damage protection, bank discounts, and bundled subscriptions. Meanwhile, the ExpertBook P3 starts at ₹94,990, while the P5 is expected to launch soon with a starting price of ₹2,14,990





#ASUS #ExpertBook #Ultra #Sets #Benchmark #Business #LaptopsAsus

Asus is pitching the ExpertBook Ultra as its most premium business laptop yet, and it’s easy to see why. It features an ultra-light design starting at just 0.99 kg and is built using magnesium-aluminum alloy. We took the Ultra for a spin at the launch event, and it looked beautiful. The finish shimmers in sunlight, making the whole experience even more premium.

Open the lid, and you’re greeted by a beautiful 3K Tandem OLED display that nails the colors and delivers deep blacks. But that’s not actually the highlight. The highlight is the 1400-nit peak brightness in HDR mode, which keeps the display legible even in direct sunlight. The nano coating also keeps the panel smudge-free.

Under the hood lie Intel’s latest Core Ultra Series 3 processors, along with an integrated AI engine (NPU) to handle on-device AI workloads. While we are yet to test the performance of the ExpertBook Ultra, Asus’s demos have set expectations very high, as their benchmarks show the laptop topping the charts among other laptops. The processor can be coupled with up to 64GB of LPDDR5X RAM and 2TB of M.2 2280 NVMe PCIe 5.0 SSD.

Graphics are handled by the Intel Arc B390, which Asus says offers performance comparable to the RTX 4050. The company also ran a series of benchmarks comparing the two in a variety of games. The ExpertBook Ultra is run by a 70WHrs battery with a claimed all-day battery life of up to 26 hours.

ExpertBook P Series Gets an Upgrade

ExpertBook P5 review

Alongside the Ultra, ASUS has expanded its ExpertBook P series with new models like the P3 and P5, targeting a wider range of business users.

These laptops will deliver scalable performance and AI capabilities for professionals and small- to medium-sized businesses. ASUS says the goal is to provide flexibility across configurations while maintaining strong performance and reliability.

Pricing & Availability

The ASUS ExpertBook Ultra is now available for pre-order on Flipkart, starting at ₹2,39,990. Pre-order offers include extended warranty, accidental damage protection, bank discounts, and bundled subscriptions. Meanwhile, the ExpertBook P3 starts at ₹94,990, while the P5 is expected to launch soon with a starting price of ₹2,14,990

#ASUS #ExpertBook #Ultra #Sets #Benchmark #Business #LaptopsAsus">ASUS ExpertBook Ultra Sets a New Benchmark for AI Business Laptops
	
Business laptops are a niche that suits only a few, but if there were one laptop you could do every single job with, it’s the ExpertBook Ultra. This laptop debuts Intel’s Panther Lake processors in India, and they pack serious performance not only in the CPU but also in the graphics department, with the Taiwanese laptop maker claiming GPU performance similar to the RTX 4050 on the ExpertBook Ultra, which weighs less than 1kg. Here’s everything you need to know about it.



Flagship All Around







Asus is pitching the ExpertBook Ultra as its most premium business laptop yet, and it’s easy to see why. It features an ultra-light design starting at just 0.99 kg and is built using magnesium-aluminum alloy. We took the Ultra for a spin at the launch event, and it looked beautiful. The finish shimmers in sunlight, making the whole experience even more premium. 



Open the lid, and you’re greeted by a beautiful 3K Tandem OLED display that nails the colors and delivers deep blacks. But that’s not actually the highlight. The highlight is the 1400-nit peak brightness in HDR mode, which keeps the display legible even in direct sunlight. The nano coating also keeps the panel smudge-free. 



Under the hood lie Intel’s latest Core Ultra Series 3 processors, along with an integrated AI engine (NPU) to handle on-device AI workloads. While we are yet to test the performance of the ExpertBook Ultra, Asus’s demos have set expectations very high, as their benchmarks show the laptop topping the charts among other laptops. The processor can be coupled with up to 64GB of LPDDR5X RAM and 2TB of M.2 2280 NVMe PCIe 5.0 SSD. 



Graphics are handled by the Intel Arc B390, which Asus says offers performance comparable to the RTX 4050. The company also ran a series of benchmarks comparing the two in a variety of games. The ExpertBook Ultra is run by a 70WHrs battery with a claimed all-day battery life of up to 26 hours. 



ExpertBook P Series Gets an Upgrade







Alongside the Ultra, ASUS has expanded its ExpertBook P series with new models like the P3 and P5, targeting a wider range of business users.



These laptops will deliver scalable performance and AI capabilities for professionals and small- to medium-sized businesses. ASUS says the goal is to provide flexibility across configurations while maintaining strong performance and reliability.



Pricing & Availability



The ASUS ExpertBook Ultra is now available for pre-order on Flipkart, starting at ₹2,39,990. Pre-order offers include extended warranty, accidental damage protection, bank discounts, and bundled subscriptions. Meanwhile, the ExpertBook P3 starts at ₹94,990, while the P5 is expected to launch soon with a starting price of ₹2,14,990





#ASUS #ExpertBook #Ultra #Sets #Benchmark #Business #LaptopsAsus

. This laptop debuts Intel’s Panther Lake processors in India, and they pack serious performance not only in the CPU but also in the graphics department, with the Taiwanese laptop maker claiming GPU performance similar to the RTX 4050 on the ExpertBook Ultra, which weighs less than 1kg. Here’s everything you need to know about it.

Flagship All Around

ASUS ExpertBook Ultra Sets a New Benchmark for AI Business Laptops
	
Business laptops are a niche that suits only a few, but if there were one laptop you could do every single job with, it’s the ExpertBook Ultra. This laptop debuts Intel’s Panther Lake processors in India, and they pack serious performance not only in the CPU but also in the graphics department, with the Taiwanese laptop maker claiming GPU performance similar to the RTX 4050 on the ExpertBook Ultra, which weighs less than 1kg. Here’s everything you need to know about it.



Flagship All Around







Asus is pitching the ExpertBook Ultra as its most premium business laptop yet, and it’s easy to see why. It features an ultra-light design starting at just 0.99 kg and is built using magnesium-aluminum alloy. We took the Ultra for a spin at the launch event, and it looked beautiful. The finish shimmers in sunlight, making the whole experience even more premium. 



Open the lid, and you’re greeted by a beautiful 3K Tandem OLED display that nails the colors and delivers deep blacks. But that’s not actually the highlight. The highlight is the 1400-nit peak brightness in HDR mode, which keeps the display legible even in direct sunlight. The nano coating also keeps the panel smudge-free. 



Under the hood lie Intel’s latest Core Ultra Series 3 processors, along with an integrated AI engine (NPU) to handle on-device AI workloads. While we are yet to test the performance of the ExpertBook Ultra, Asus’s demos have set expectations very high, as their benchmarks show the laptop topping the charts among other laptops. The processor can be coupled with up to 64GB of LPDDR5X RAM and 2TB of M.2 2280 NVMe PCIe 5.0 SSD. 



Graphics are handled by the Intel Arc B390, which Asus says offers performance comparable to the RTX 4050. The company also ran a series of benchmarks comparing the two in a variety of games. The ExpertBook Ultra is run by a 70WHrs battery with a claimed all-day battery life of up to 26 hours. 



ExpertBook P Series Gets an Upgrade







Alongside the Ultra, ASUS has expanded its ExpertBook P series with new models like the P3 and P5, targeting a wider range of business users.



These laptops will deliver scalable performance and AI capabilities for professionals and small- to medium-sized businesses. ASUS says the goal is to provide flexibility across configurations while maintaining strong performance and reliability.



Pricing & Availability



The ASUS ExpertBook Ultra is now available for pre-order on Flipkart, starting at ₹2,39,990. Pre-order offers include extended warranty, accidental damage protection, bank discounts, and bundled subscriptions. Meanwhile, the ExpertBook P3 starts at ₹94,990, while the P5 is expected to launch soon with a starting price of ₹2,14,990





#ASUS #ExpertBook #Ultra #Sets #Benchmark #Business #LaptopsAsus

Asus is pitching the ExpertBook Ultra as its most premium business laptop yet, and it’s easy to see why. It features an ultra-light design starting at just 0.99 kg and is built using magnesium-aluminum alloy. We took the Ultra for a spin at the launch event, and it looked beautiful. The finish shimmers in sunlight, making the whole experience even more premium.

Open the lid, and you’re greeted by a beautiful 3K Tandem OLED display that nails the colors and delivers deep blacks. But that’s not actually the highlight. The highlight is the 1400-nit peak brightness in HDR mode, which keeps the display legible even in direct sunlight. The nano coating also keeps the panel smudge-free.

Under the hood lie Intel’s latest Core Ultra Series 3 processors, along with an integrated AI engine (NPU) to handle on-device AI workloads. While we are yet to test the performance of the ExpertBook Ultra, Asus’s demos have set expectations very high, as their benchmarks show the laptop topping the charts among other laptops. The processor can be coupled with up to 64GB of LPDDR5X RAM and 2TB of M.2 2280 NVMe PCIe 5.0 SSD.

Graphics are handled by the Intel Arc B390, which Asus says offers performance comparable to the RTX 4050. The company also ran a series of benchmarks comparing the two in a variety of games. The ExpertBook Ultra is run by a 70WHrs battery with a claimed all-day battery life of up to 26 hours.

ExpertBook P Series Gets an Upgrade

ExpertBook P5 review

Alongside the Ultra, ASUS has expanded its ExpertBook P series with new models like the P3 and P5, targeting a wider range of business users.

These laptops will deliver scalable performance and AI capabilities for professionals and small- to medium-sized businesses. ASUS says the goal is to provide flexibility across configurations while maintaining strong performance and reliability.

Pricing & Availability

The ASUS ExpertBook Ultra is now available for pre-order on Flipkart, starting at ₹2,39,990. Pre-order offers include extended warranty, accidental damage protection, bank discounts, and bundled subscriptions. Meanwhile, the ExpertBook P3 starts at ₹94,990, while the P5 is expected to launch soon with a starting price of ₹2,14,990

#ASUS #ExpertBook #Ultra #Sets #Benchmark #Business #LaptopsAsus">ASUS ExpertBook Ultra Sets a New Benchmark for AI Business Laptops

Business laptops are a niche that suits only a few, but if there were one laptop you could do every single job with, it’s the ExpertBook Ultra. This laptop debuts Intel’s Panther Lake processors in India, and they pack serious performance not only in the CPU but also in the graphics department, with the Taiwanese laptop maker claiming GPU performance similar to the RTX 4050 on the ExpertBook Ultra, which weighs less than 1kg. Here’s everything you need to know about it.

Flagship All Around

ASUS ExpertBook Ultra Sets a New Benchmark for AI Business Laptops
	
Business laptops are a niche that suits only a few, but if there were one laptop you could do every single job with, it’s the ExpertBook Ultra. This laptop debuts Intel’s Panther Lake processors in India, and they pack serious performance not only in the CPU but also in the graphics department, with the Taiwanese laptop maker claiming GPU performance similar to the RTX 4050 on the ExpertBook Ultra, which weighs less than 1kg. Here’s everything you need to know about it.



Flagship All Around







Asus is pitching the ExpertBook Ultra as its most premium business laptop yet, and it’s easy to see why. It features an ultra-light design starting at just 0.99 kg and is built using magnesium-aluminum alloy. We took the Ultra for a spin at the launch event, and it looked beautiful. The finish shimmers in sunlight, making the whole experience even more premium. 



Open the lid, and you’re greeted by a beautiful 3K Tandem OLED display that nails the colors and delivers deep blacks. But that’s not actually the highlight. The highlight is the 1400-nit peak brightness in HDR mode, which keeps the display legible even in direct sunlight. The nano coating also keeps the panel smudge-free. 



Under the hood lie Intel’s latest Core Ultra Series 3 processors, along with an integrated AI engine (NPU) to handle on-device AI workloads. While we are yet to test the performance of the ExpertBook Ultra, Asus’s demos have set expectations very high, as their benchmarks show the laptop topping the charts among other laptops. The processor can be coupled with up to 64GB of LPDDR5X RAM and 2TB of M.2 2280 NVMe PCIe 5.0 SSD. 



Graphics are handled by the Intel Arc B390, which Asus says offers performance comparable to the RTX 4050. The company also ran a series of benchmarks comparing the two in a variety of games. The ExpertBook Ultra is run by a 70WHrs battery with a claimed all-day battery life of up to 26 hours. 



ExpertBook P Series Gets an Upgrade







Alongside the Ultra, ASUS has expanded its ExpertBook P series with new models like the P3 and P5, targeting a wider range of business users.



These laptops will deliver scalable performance and AI capabilities for professionals and small- to medium-sized businesses. ASUS says the goal is to provide flexibility across configurations while maintaining strong performance and reliability.



Pricing & Availability



The ASUS ExpertBook Ultra is now available for pre-order on Flipkart, starting at ₹2,39,990. Pre-order offers include extended warranty, accidental damage protection, bank discounts, and bundled subscriptions. Meanwhile, the ExpertBook P3 starts at ₹94,990, while the P5 is expected to launch soon with a starting price of ₹2,14,990





#ASUS #ExpertBook #Ultra #Sets #Benchmark #Business #LaptopsAsus

Asus is pitching the ExpertBook Ultra as its most premium business laptop yet, and it’s easy to see why. It features an ultra-light design starting at just 0.99 kg and is built using magnesium-aluminum alloy. We took the Ultra for a spin at the launch event, and it looked beautiful. The finish shimmers in sunlight, making the whole experience even more premium.

Open the lid, and you’re greeted by a beautiful 3K Tandem OLED display that nails the colors and delivers deep blacks. But that’s not actually the highlight. The highlight is the 1400-nit peak brightness in HDR mode, which keeps the display legible even in direct sunlight. The nano coating also keeps the panel smudge-free.

Under the hood lie Intel’s latest Core Ultra Series 3 processors, along with an integrated AI engine (NPU) to handle on-device AI workloads. While we are yet to test the performance of the ExpertBook Ultra, Asus’s demos have set expectations very high, as their benchmarks show the laptop topping the charts among other laptops. The processor can be coupled with up to 64GB of LPDDR5X RAM and 2TB of M.2 2280 NVMe PCIe 5.0 SSD.

Graphics are handled by the Intel Arc B390, which Asus says offers performance comparable to the RTX 4050. The company also ran a series of benchmarks comparing the two in a variety of games. The ExpertBook Ultra is run by a 70WHrs battery with a claimed all-day battery life of up to 26 hours.

ExpertBook P Series Gets an Upgrade

ExpertBook P5 review

Alongside the Ultra, ASUS has expanded its ExpertBook P series with new models like the P3 and P5, targeting a wider range of business users.

These laptops will deliver scalable performance and AI capabilities for professionals and small- to medium-sized businesses. ASUS says the goal is to provide flexibility across configurations while maintaining strong performance and reliability.

Pricing & Availability

The ASUS ExpertBook Ultra is now available for pre-order on Flipkart, starting at ₹2,39,990. Pre-order offers include extended warranty, accidental damage protection, bank discounts, and bundled subscriptions. Meanwhile, the ExpertBook P3 starts at ₹94,990, while the P5 is expected to launch soon with a starting price of ₹2,14,990

#ASUS #ExpertBook #Ultra #Sets #Benchmark #Business #LaptopsAsus

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