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5 Reasons Why Summer Is the Worst Season of the Year
                I have a confession to make… I don’t like summer. Sure, I can get down with the beach, ice cream, and other delights that are certainly more enjoyable when it’s warm and sunny out. But I remain steadfast in my opinion that it’s actually the worst season of the year—and it’s only getting more unbearable. Before you come for me, let me just say that there’s real science to back me up. Here are 5 research-proven reasons why summer low-key sucks. 1. Bugs, obviously If there’s one thing we can all probably agree on, it’s that mosquitoes and ticks are horrible. When the weather warms and these blood-sucking parasites emerge in droves, it’s more than just a nuisance—it’s a serious public health issue. Rates of insect-borne diseases such as West Nile virus, Lyme disease, and dengue fever surge in the summer as higher temperatures and humidity accelerate the reproduction, metabolisms, and biting rates of ticks and mosquitoes. The Centers for Disease Control and Prevention (CDC) estimates that 476,000 people in the U.S. may be diagnosed and treated for Lyme disease each year, and most cases are reported in late spring and summer. As climate change leads to longer, hotter, and (in some places) wetter summers, rates of insect-borne diseases are rising. West Nile virus only surfaced in the U.S. in 1999 but has since become the country’s most common mosquito-borne illness, affecting thousands of people each year. Cases of Lyme disease, anaplasmosis, and Powassan encephalitis have more than doubled throughout the U.S. over the past two decades. 2. Rampant extreme weather Deadly heatwaves, severe thunderstorms, floods, tornadoes, hurricanes, wildfires—all these weather extremes are more common in the summer. In fact, the U.S. tends to experience most billion-dollar disasters from April through August. The reasons are complex, but they largely stem from a warmer atmosphere that holds more energy and moisture, intensifying storm systems while also amplifying heat stress at the surface. Summer heatwaves can be particularly dangerous, and they’re becoming more frequent and severe as global temperatures rise. The combination of extreme heat and humidity is one of the leading weather-related killers in the country, as it can exacerbate underlying illnesses and cause heatstroke. At the same time, warmer temperatures increase evaporation from the landscape, leading to drought and heightened wildfire risk. Smoke from wildfires also reduces air quality, wreaking havoc on public health. At the same time, tropical cyclone activity ramps up during the summer—a result of warmer ocean waters, favorable wind shear patterns, and more atmospheric humidity and instability. These conditions also support severe thunderstorm development and contribute to tornado formation, particularly in the central United States. 3. Brutal utility bills When that scorching summer heat sets in, utility costs skyrocket. That’s because households in most regions of the U.S. consume more electricity from July through August, when temperatures and cooling demand are at their peak. Nearly 90% of U.S. households cool their homes with air conditioning. Thanks to climate change, it’s getting harder for air conditioning to beat the heat, and you’re paying the price. As global temperatures rise, people are running air conditioners more often and for longer periods of time. By 2050, the International Energy Agency expects to see a threefold increase in global air-conditioner-related energy demand, equivalent to adding 10 new units per second over the next three decades. 4. Killer UV radiation Who doesn’t love slathering on greasy SPF every time they leave the house? Me, that’s who. I know we’re supposed to wear sunscreen all year round, but there’s no denying that the risk of UV exposure increases drastically in the summer—and some studies suggest it’s only getting worse. Over the past five decades, incidence of malignant skin melanoma—the most aggressive skin cancer—has surged dramatically, with over 325,000 new cases reported worldwide in 2020. This increase has been linked to changes in UV radiation exposure driven by shifting atmospheric conditions, including cloud cover variability, aerosol concentrations, and surface reflectivity. 5. Increased violence A growing body of evidence suggests that rates of violence and mass shootings increase during the summer, especially around the Fourth of July. According to PBS News, the Gun Violence Archive—a database that tracks mass shootings involving four or more people in the U.S.—shows that June, July, and August have had the highest total number of mass shootings over the past decade, while the lowest totals were from December through March. On a global scale, rising temperatures have been linked to increases in homicides, assaults, sexual assaults, firearm violence, intimate partner violence, and violent suicides. This suggests that as summer heatwaves become more frequent and intense, incidents may occur more often. There are several factors that could explain why the warmest months of the year have historically been the most violent. For one, people spend more time drinking and attending social events, which creates more opportunities for conflict, University of Miami criminologist Alex Piquero told PBS. Studies have also shown that heat can push people to a boiling point, resulting in heightened levels of stress and irritability.      #Reasons #Summer #Worst #Season #Yearextreme weather,Insects,public health,summer

5 Reasons Why Summer Is the Worst Season of the Year5 Reasons Why Summer Is the Worst Season of the Year
                I have a confession to make… I don’t like summer. Sure, I can get down with the beach, ice cream, and other delights that are certainly more enjoyable when it’s warm and sunny out. But I remain steadfast in my opinion that it’s actually the worst season of the year—and it’s only getting more unbearable. Before you come for me, let me just say that there’s real science to back me up. Here are 5 research-proven reasons why summer low-key sucks. 1. Bugs, obviously If there’s one thing we can all probably agree on, it’s that mosquitoes and ticks are horrible. When the weather warms and these blood-sucking parasites emerge in droves, it’s more than just a nuisance—it’s a serious public health issue. Rates of insect-borne diseases such as West Nile virus, Lyme disease, and dengue fever surge in the summer as higher temperatures and humidity accelerate the reproduction, metabolisms, and biting rates of ticks and mosquitoes. The Centers for Disease Control and Prevention (CDC) estimates that 476,000 people in the U.S. may be diagnosed and treated for Lyme disease each year, and most cases are reported in late spring and summer. As climate change leads to longer, hotter, and (in some places) wetter summers, rates of insect-borne diseases are rising. West Nile virus only surfaced in the U.S. in 1999 but has since become the country’s most common mosquito-borne illness, affecting thousands of people each year. Cases of Lyme disease, anaplasmosis, and Powassan encephalitis have more than doubled throughout the U.S. over the past two decades. 2. Rampant extreme weather Deadly heatwaves, severe thunderstorms, floods, tornadoes, hurricanes, wildfires—all these weather extremes are more common in the summer. In fact, the U.S. tends to experience most billion-dollar disasters from April through August. The reasons are complex, but they largely stem from a warmer atmosphere that holds more energy and moisture, intensifying storm systems while also amplifying heat stress at the surface. Summer heatwaves can be particularly dangerous, and they’re becoming more frequent and severe as global temperatures rise. The combination of extreme heat and humidity is one of the leading weather-related killers in the country, as it can exacerbate underlying illnesses and cause heatstroke. At the same time, warmer temperatures increase evaporation from the landscape, leading to drought and heightened wildfire risk. Smoke from wildfires also reduces air quality, wreaking havoc on public health. At the same time, tropical cyclone activity ramps up during the summer—a result of warmer ocean waters, favorable wind shear patterns, and more atmospheric humidity and instability. These conditions also support severe thunderstorm development and contribute to tornado formation, particularly in the central United States. 3. Brutal utility bills When that scorching summer heat sets in, utility costs skyrocket. That’s because households in most regions of the U.S. consume more electricity from July through August, when temperatures and cooling demand are at their peak. Nearly 90% of U.S. households cool their homes with air conditioning. Thanks to climate change, it’s getting harder for air conditioning to beat the heat, and you’re paying the price. As global temperatures rise, people are running air conditioners more often and for longer periods of time. By 2050, the International Energy Agency expects to see a threefold increase in global air-conditioner-related energy demand, equivalent to adding 10 new units per second over the next three decades. 4. Killer UV radiation Who doesn’t love slathering on greasy SPF every time they leave the house? Me, that’s who. I know we’re supposed to wear sunscreen all year round, but there’s no denying that the risk of UV exposure increases drastically in the summer—and some studies suggest it’s only getting worse. Over the past five decades, incidence of malignant skin melanoma—the most aggressive skin cancer—has surged dramatically, with over 325,000 new cases reported worldwide in 2020. This increase has been linked to changes in UV radiation exposure driven by shifting atmospheric conditions, including cloud cover variability, aerosol concentrations, and surface reflectivity. 5. Increased violence A growing body of evidence suggests that rates of violence and mass shootings increase during the summer, especially around the Fourth of July. According to PBS News, the Gun Violence Archive—a database that tracks mass shootings involving four or more people in the U.S.—shows that June, July, and August have had the highest total number of mass shootings over the past decade, while the lowest totals were from December through March. On a global scale, rising temperatures have been linked to increases in homicides, assaults, sexual assaults, firearm violence, intimate partner violence, and violent suicides. This suggests that as summer heatwaves become more frequent and intense, incidents may occur more often. There are several factors that could explain why the warmest months of the year have historically been the most violent. For one, people spend more time drinking and attending social events, which creates more opportunities for conflict, University of Miami criminologist Alex Piquero told PBS. Studies have also shown that heat can push people to a boiling point, resulting in heightened levels of stress and irritability.      #Reasons #Summer #Worst #Season #Yearextreme weather,Insects,public health,summer

I have a confession to make… I don’t like summer.

Sure, I can get down with the beach, ice cream, and other delights that are certainly more enjoyable when it’s warm and sunny out. But I remain steadfast in my opinion that it’s actually the worst season of the year—and it’s only getting more unbearable.

Before you come for me, let me just say that there’s real science to back me up. Here are 5 research-proven reasons why summer low-key sucks.

1. Bugs, obviously

If there’s one thing we can all probably agree on, it’s that mosquitoes and ticks are horrible. When the weather warms and these blood-sucking parasites emerge in droves, it’s more than just a nuisance—it’s a serious public health issue.

Rates of insect-borne diseases such as West Nile virus, Lyme disease, and dengue fever surge in the summer as higher temperatures and humidity accelerate the reproduction, metabolisms, and biting rates of ticks and mosquitoes. The Centers for Disease Control and Prevention (CDC) estimates that 476,000 people in the U.S. may be diagnosed and treated for Lyme disease each year, and most cases are reported in late spring and summer.

As climate change leads to longer, hotter, and (in some places) wetter summers, rates of insect-borne diseases are rising. West Nile virus only surfaced in the U.S. in 1999 but has since become the country’s most common mosquito-borne illness, affecting thousands of people each year. Cases of Lyme disease, anaplasmosis, and Powassan encephalitis have more than doubled throughout the U.S. over the past two decades.

2. Rampant extreme weather

Deadly heatwaves, severe thunderstorms, floods, tornadoes, hurricanes, wildfires—all these weather extremes are more common in the summer. In fact, the U.S. tends to experience most billion-dollar disasters from April through August. The reasons are complex, but they largely stem from a warmer atmosphere that holds more energy and moisture, intensifying storm systems while also amplifying heat stress at the surface.

Summer heatwaves can be particularly dangerous, and they’re becoming more frequent and severe as global temperatures rise. The combination of extreme heat and humidity is one of the leading weather-related killers in the country, as it can exacerbate underlying illnesses and cause heatstroke. At the same time, warmer temperatures increase evaporation from the landscape, leading to drought and heightened wildfire risk. Smoke from wildfires also reduces air quality, wreaking havoc on public health.

At the same time, tropical cyclone activity ramps up during the summer—a result of warmer ocean waters, favorable wind shear patterns, and more atmospheric humidity and instability. These conditions also support severe thunderstorm development and contribute to tornado formation, particularly in the central United States.

3. Brutal utility bills

When that scorching summer heat sets in, utility costs skyrocket. That’s because households in most regions of the U.S. consume more electricity from July through August, when temperatures and cooling demand are at their peak. Nearly 90% of U.S. households cool their homes with air conditioning.

Thanks to climate change, it’s getting harder for air conditioning to beat the heat, and you’re paying the price. As global temperatures rise, people are running air conditioners more often and for longer periods of time. By 2050, the International Energy Agency expects to see a threefold increase in global air-conditioner-related energy demand, equivalent to adding 10 new units per second over the next three decades.

4. Killer UV radiation

Who doesn’t love slathering on greasy SPF every time they leave the house? Me, that’s who. I know we’re supposed to wear sunscreen all year round, but there’s no denying that the risk of UV exposure increases drastically in the summer—and some studies suggest it’s only getting worse.

Over the past five decades, incidence of malignant skin melanoma—the most aggressive skin cancer—has surged dramatically, with over 325,000 new cases reported worldwide in 2020. This increase has been linked to changes in UV radiation exposure driven by shifting atmospheric conditions, including cloud cover variability, aerosol concentrations, and surface reflectivity.

5. Increased violence

A growing body of evidence suggests that rates of violence and mass shootings increase during the summer, especially around the Fourth of July. According to PBS News, the Gun Violence Archive—a database that tracks mass shootings involving four or more people in the U.S.—shows that June, July, and August have had the highest total number of mass shootings over the past decade, while the lowest totals were from December through March.

On a global scale, rising temperatures have been linked to increases in homicides, assaults, sexual assaults, firearm violence, intimate partner violence, and violent suicides. This suggests that as summer heatwaves become more frequent and intense, incidents may occur more often.

There are several factors that could explain why the warmest months of the year have historically been the most violent. For one, people spend more time drinking and attending social events, which creates more opportunities for conflict, University of Miami criminologist Alex Piquero told PBS. Studies have also shown that heat can push people to a boiling point, resulting in heightened levels of stress and irritability.

#Reasons #Summer #Worst #Season #Yearextreme weather,Insects,public health,summer

I have a confession to make… I don’t like summer.

Sure, I can get down with the beach, ice cream, and other delights that are certainly more enjoyable when it’s warm and sunny out. But I remain steadfast in my opinion that it’s actually the worst season of the year—and it’s only getting more unbearable.

Before you come for me, let me just say that there’s real science to back me up. Here are 5 research-proven reasons why summer low-key sucks.

1. Bugs, obviously

If there’s one thing we can all probably agree on, it’s that mosquitoes and ticks are horrible. When the weather warms and these blood-sucking parasites emerge in droves, it’s more than just a nuisance—it’s a serious public health issue.

Rates of insect-borne diseases such as West Nile virus, Lyme disease, and dengue fever surge in the summer as higher temperatures and humidity accelerate the reproduction, metabolisms, and biting rates of ticks and mosquitoes. The Centers for Disease Control and Prevention (CDC) estimates that 476,000 people in the U.S. may be diagnosed and treated for Lyme disease each year, and most cases are reported in late spring and summer.

As climate change leads to longer, hotter, and (in some places) wetter summers, rates of insect-borne diseases are rising. West Nile virus only surfaced in the U.S. in 1999 but has since become the country’s most common mosquito-borne illness, affecting thousands of people each year. Cases of Lyme disease, anaplasmosis, and Powassan encephalitis have more than doubled throughout the U.S. over the past two decades.

2. Rampant extreme weather

Deadly heatwaves, severe thunderstorms, floods, tornadoes, hurricanes, wildfires—all these weather extremes are more common in the summer. In fact, the U.S. tends to experience most billion-dollar disasters from April through August. The reasons are complex, but they largely stem from a warmer atmosphere that holds more energy and moisture, intensifying storm systems while also amplifying heat stress at the surface.

Summer heatwaves can be particularly dangerous, and they’re becoming more frequent and severe as global temperatures rise. The combination of extreme heat and humidity is one of the leading weather-related killers in the country, as it can exacerbate underlying illnesses and cause heatstroke. At the same time, warmer temperatures increase evaporation from the landscape, leading to drought and heightened wildfire risk. Smoke from wildfires also reduces air quality, wreaking havoc on public health.

At the same time, tropical cyclone activity ramps up during the summer—a result of warmer ocean waters, favorable wind shear patterns, and more atmospheric humidity and instability. These conditions also support severe thunderstorm development and contribute to tornado formation, particularly in the central United States.

3. Brutal utility bills

When that scorching summer heat sets in, utility costs skyrocket. That’s because households in most regions of the U.S. consume more electricity from July through August, when temperatures and cooling demand are at their peak. Nearly 90% of U.S. households cool their homes with air conditioning.

Thanks to climate change, it’s getting harder for air conditioning to beat the heat, and you’re paying the price. As global temperatures rise, people are running air conditioners more often and for longer periods of time. By 2050, the International Energy Agency expects to see a threefold increase in global air-conditioner-related energy demand, equivalent to adding 10 new units per second over the next three decades.

4. Killer UV radiation

Who doesn’t love slathering on greasy SPF every time they leave the house? Me, that’s who. I know we’re supposed to wear sunscreen all year round, but there’s no denying that the risk of UV exposure increases drastically in the summer—and some studies suggest it’s only getting worse.

Over the past five decades, incidence of malignant skin melanoma—the most aggressive skin cancer—has surged dramatically, with over 325,000 new cases reported worldwide in 2020. This increase has been linked to changes in UV radiation exposure driven by shifting atmospheric conditions, including cloud cover variability, aerosol concentrations, and surface reflectivity.

5. Increased violence

A growing body of evidence suggests that rates of violence and mass shootings increase during the summer, especially around the Fourth of July. According to PBS News, the Gun Violence Archive—a database that tracks mass shootings involving four or more people in the U.S.—shows that June, July, and August have had the highest total number of mass shootings over the past decade, while the lowest totals were from December through March.

On a global scale, rising temperatures have been linked to increases in homicides, assaults, sexual assaults, firearm violence, intimate partner violence, and violent suicides. This suggests that as summer heatwaves become more frequent and intense, incidents may occur more often.

There are several factors that could explain why the warmest months of the year have historically been the most violent. For one, people spend more time drinking and attending social events, which creates more opportunities for conflict, University of Miami criminologist Alex Piquero told PBS. Studies have also shown that heat can push people to a boiling point, resulting in heightened levels of stress and irritability.

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Deadspin | Late offensive eruption leads Mariners over Twins <div id=""><section id="0" class=" w-full"><div class="xl:container mx-0 !px-4 py-0 pb-4 !mx-0 !px-0"><img src="https://images.deadspin.com/tr:w-900/28833544.jpg" srcset="https://images.deadspin.com/tr:w-900/28833544.jpg" alt="MLB: Seattle Mariners at Minnesota Twins" class="w-full" fetchpriority="high" loading="eager"/><span class="text-0.8 leading-tight">Apr 28, 2026; Minneapolis, Minnesota, USA; Seattle Mariners starting pitcher Logan Gilbert (36) delivers a pitch against the Minnesota Twins during the first inning at Target Field. Mandatory Credit: Nick Wosika-Imagn Images<!-- --> <!-- --> </span></div></section><section id="section-1"> <p>Josh Naylor went 3-for-5 with a homer and four RBIs to lead the Seattle Mariners to a 7-1 win over the Minnesota Twins on Tuesday night in Minneapolis.</p> </section><section id="section-2"> <p>Julio Rodriguez went 3-for-5 with three doubles and two RBIs for Seattle, which evened the three-game series at one win apiece with the rubber match set for Wednesday. Cole Young finished 3-for-4 with an RBI.</p> </section><section id="section-3"> <p>Byron Buxton went 2-for-5 with a solo home run to lead Minnesota. Buxton also swiped his first base of the season.</p> </section><section id="section-4"> <p>Mariners right-hander Eduard Bazardo (2-1) got the victory with one scoreless inning of relief. He was one of four relievers to follow starter Logan Gilbert, who allowed one run on six hits in five innings.</p> </section><section id="section-5"> <p>Twins right-hander Joe Ryan (2-3) allowed two runs on six hits in six innings. He walked one and struck out six.</p> </section><section id="section-6"> <p>The Twins opened the scoring in the bottom of the fifth. </p> </section><br/><section id="section-7"> <p>Buxton led off with a 389-foot solo shot to left field. It marked his seventh home run of the season, his second in the past two days and his fourth in the past seven games.</p> </section> <section id="section-8"> <p>The Mariners responded quickly to make it 1-all in the top of the sixth.</p> </section><section id="section-9"> <p>Rodriguez started the comeback with a two-out double to left. Four pitches later, Naylor ripped an RBI single to even the score.</p> </section><section id="section-10"> <p>Seattle took a 2-1 lead in the seventh and chased Ryan from the game.</p> </section><section id="section-11"> <p>Randy Arozarena hit a leadoff double to center, which marked Ryan’s final hitter. Left-hander Kody Funderburk entered the game and retired the next two batters, but Arozarena advanced to third. Young singled to left in the next at-bat to make it 2-1.</p> </section><section id="section-12"> <p>Naylor padded the Mariners’ lead to 5-1 with a three-run homer in the eighth. His 390-foot blast to right also scored J.P. Crawford and Rodriguez.</p> </section><section id="section-13"> <p>Rodriguez capped the scoring with a two-run double to left in the ninth. </p> </section><br/><section id="section-14"> <p>-Field Level Media</p> </section> </div> #Deadspin #Late #offensive #eruption #leads #Mariners #Twins

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#Ikea #Products #Companys #Design #Chief #Personally #Ownsikea,design,home,furniture,household,interviews">These Are the 12 Ikea Products the Company’s Design Chief Personally OwnsThe Svarva lamp can be twisted into different shapes.
Courtesy of Johan EjdemoPS Svarva Floor Lamp“Some stuff I did myself, like this one. The Svarva lamp we made with the design group Front for the PS 2009 collection. They were quite newly established and so we did an armchair and this lamp. The desire was to do a wooden turned lamp, but you should also be able to twist it, articulate it.”“I felt that that would be very difficult to do. Along with a colleague in lighting at the time, I went to Hungary to this factory that was producing lamps for us. It was all metal tubes that they were doing, so we were a little bit hesitant whether they should be able to solve this. But they made some mock-ups based on the designer drawings. So we went there to have a look, and it was standing there. It was this floor lamp, and also a table lamp where the wooden beads were going in a circle and then up, like a snake.”“What we didn’t know was that next to the lamp factory was this factory that was doing the turned wooden beads, the small individual pieces that we put together. None of us knew that. It was just pure serendipity. So they were turning these wooden beads, and the lamp factory was putting them on the metal tubes, just like on a necklace. They had very little to do, so they were happy to get the business.”A Sinka Cabinet resides in Ejdemo’s hallway.
Courtesy of Johan EjdemoPS Sinka Cabinet“I have another favorite from that PS 2009 collection, it’s in my hallway. The PS Sinka, with the small drawers with a wooden base. Sinka means “dovetail” in Swedish, so the name explaining that construction.”“But the problem we had with this one was the packaging volume was too big. So what we did was each drawer is slightly shallower. So four drawers stack into each other. And four more drawers stack. There’s a little bit of a stopper in the back when you push them in, so they stop evenly at the front. There’s also a hidden compartment behind the smallest drawer. Really good drawers for all this stuff that is just lying around and getting in the way. In the top one I have all my keys that I no longer know where they go.”PS Jonsberg Vases“I have this vase from the PS collection to hold the cables [on my Samsung Serif TV]. It was a set, the Jonsberg vases by Hella Jongerius. There were four of them in different ceramic techniques. I had all four, but the terracotta one broke, which was a pity.” [It certainly is. These  vases now sell secondhand for ,700 for a full set.]“They’re inspired by different regions, and the different techniques are beautiful. I use the big black one for toilet paper in one bathroom. It’s not disrespect for the design. It’s just such a good design to stand there, and it makes the bathroom beautiful, and it can fit the toilet roll. So, why have something like an ugly stick? It’s nice for that.”Pax Wardrobes“Pax. We have to mention Pax. I have Pax wardrobes in a few rooms, but also I’m a little bit peculiar. Like in the kitchen, these veneer doors have been sanded and hand-painted by me, just to make them fit my house, in my space. I repaint them sometimes.”Chipped Spraka pepper mills.
Courtesy of Johan EjdemoSpraka Pepper Mills“I have these pepper mills. One for white pepper, one for black pepper. That was also in a PS collection. We did these with Marcus Arvonen. These pepper mills are beautiful, and these have been around for, like, 20 years as well. They are pretty tall. A smaller version came later on, but I like these.”“They have their chips, yes, but this just makes them nicer. It’s age. They’ve been around and are used every day. Everything has a little bit of imperfection. You can spend your whole life bothering about that, but there should be some imperfection in life. Fix it? Then something else needs fixing. It just moves. Leave it, be proud.”Where’s the Billy Bookcase or Kallax?“I don’t have a Billy in the house now. But there have been! Kallax? I have owned many. Brilliant piece. Really good for vinyl, because that’s the time they come from. I listen to a lot of vinyl.”#Ikea #Products #Companys #Design #Chief #Personally #Ownsikea,design,home,furniture,household,interviews

Svarva lamp we made with the design group Front for the PS 2009 collection. They were quite newly established and so we did an armchair and this lamp. The desire was to do a wooden turned lamp, but you should also be able to twist it, articulate it.”

“I felt that that would be very difficult to do. Along with a colleague in lighting at the time, I went to Hungary to this factory that was producing lamps for us. It was all metal tubes that they were doing, so we were a little bit hesitant whether they should be able to solve this. But they made some mock-ups based on the designer drawings. So we went there to have a look, and it was standing there. It was this floor lamp, and also a table lamp where the wooden beads were going in a circle and then up, like a snake.”

“What we didn’t know was that next to the lamp factory was this factory that was doing the turned wooden beads, the small individual pieces that we put together. None of us knew that. It was just pure serendipity. So they were turning these wooden beads, and the lamp factory was putting them on the metal tubes, just like on a necklace. They had very little to do, so they were happy to get the business.”

Image may contain Furniture Home Decor Rug Clothing Footwear Shoe and Chest Of Drawers

A Sinka Cabinet resides in Ejdemo’s hallway.

Courtesy of Johan Ejdemo

PS Sinka Cabinet

“I have another favorite from that PS 2009 collection, it’s in my hallway. The PS Sinka, with the small drawers with a wooden base. Sinka means “dovetail” in Swedish, so the name explaining that construction.”

“But the problem we had with this one was the packaging volume was too big. So what we did was each drawer is slightly shallower. So four drawers stack into each other. And four more drawers stack. There’s a little bit of a stopper in the back when you push them in, so they stop evenly at the front. There’s also a hidden compartment behind the smallest drawer. Really good drawers for all this stuff that is just lying around and getting in the way. In the top one I have all my keys that I no longer know where they go.”

PS Jonsberg Vases

“I have this vase from the PS collection to hold the cables [on my Samsung Serif TV]. It was a set, the Jonsberg vases by Hella Jongerius. There were four of them in different ceramic techniques. I had all four, but the terracotta one broke, which was a pity.” [It certainly is. These $39 vases now sell secondhand for $1,700 for a full set.]

“They’re inspired by different regions, and the different techniques are beautiful. I use the big black one for toilet paper in one bathroom. It’s not disrespect for the design. It’s just such a good design to stand there, and it makes the bathroom beautiful, and it can fit the toilet roll. So, why have something like an ugly stick? It’s nice for that.”

Pax Wardrobes

“Pax. We have to mention Pax. I have Pax wardrobes in a few rooms, but also I’m a little bit peculiar. Like in the kitchen, these veneer doors have been sanded and hand-painted by me, just to make them fit my house, in my space. I repaint them sometimes.”

Chipped Spraka pepper mills.

Chipped Spraka pepper mills.

Courtesy of Johan Ejdemo

Spraka Pepper Mills

“I have these pepper mills. One for white pepper, one for black pepper. That was also in a PS collection. We did these with Marcus Arvonen. These pepper mills are beautiful, and these have been around for, like, 20 years as well. They are pretty tall. A smaller version came later on, but I like these.”

“They have their chips, yes, but this just makes them nicer. It’s age. They’ve been around and are used every day. Everything has a little bit of imperfection. You can spend your whole life bothering about that, but there should be some imperfection in life. Fix it? Then something else needs fixing. It just moves. Leave it, be proud.”

Where’s the Billy Bookcase or Kallax?

“I don’t have a Billy in the house now. But there have been! Kallax? I have owned many. Brilliant piece. Really good for vinyl, because that’s the time they come from. I listen to a lot of vinyl.”

#Ikea #Products #Companys #Design #Chief #Personally #Ownsikea,design,home,furniture,household,interviews">These Are the 12 Ikea Products the Company’s Design Chief Personally Owns
Image may contain Lamp Chair Furniture Art Painting and Floor Lamp

The Svarva lamp can be twisted into different shapes.

Courtesy of Johan Ejdemo

PS Svarva Floor Lamp

“Some stuff I did myself, like this one. The Svarva lamp we made with the design group Front for the PS 2009 collection. They were quite newly established and so we did an armchair and this lamp. The desire was to do a wooden turned lamp, but you should also be able to twist it, articulate it.”

“I felt that that would be very difficult to do. Along with a colleague in lighting at the time, I went to Hungary to this factory that was producing lamps for us. It was all metal tubes that they were doing, so we were a little bit hesitant whether they should be able to solve this. But they made some mock-ups based on the designer drawings. So we went there to have a look, and it was standing there. It was this floor lamp, and also a table lamp where the wooden beads were going in a circle and then up, like a snake.”

“What we didn’t know was that next to the lamp factory was this factory that was doing the turned wooden beads, the small individual pieces that we put together. None of us knew that. It was just pure serendipity. So they were turning these wooden beads, and the lamp factory was putting them on the metal tubes, just like on a necklace. They had very little to do, so they were happy to get the business.”

Image may contain Furniture Home Decor Rug Clothing Footwear Shoe and Chest Of Drawers

A Sinka Cabinet resides in Ejdemo’s hallway.

Courtesy of Johan Ejdemo

PS Sinka Cabinet

“I have another favorite from that PS 2009 collection, it’s in my hallway. The PS Sinka, with the small drawers with a wooden base. Sinka means “dovetail” in Swedish, so the name explaining that construction.”

“But the problem we had with this one was the packaging volume was too big. So what we did was each drawer is slightly shallower. So four drawers stack into each other. And four more drawers stack. There’s a little bit of a stopper in the back when you push them in, so they stop evenly at the front. There’s also a hidden compartment behind the smallest drawer. Really good drawers for all this stuff that is just lying around and getting in the way. In the top one I have all my keys that I no longer know where they go.”

PS Jonsberg Vases

“I have this vase from the PS collection to hold the cables [on my Samsung Serif TV]. It was a set, the Jonsberg vases by Hella Jongerius. There were four of them in different ceramic techniques. I had all four, but the terracotta one broke, which was a pity.” [It certainly is. These $39 vases now sell secondhand for $1,700 for a full set.]

“They’re inspired by different regions, and the different techniques are beautiful. I use the big black one for toilet paper in one bathroom. It’s not disrespect for the design. It’s just such a good design to stand there, and it makes the bathroom beautiful, and it can fit the toilet roll. So, why have something like an ugly stick? It’s nice for that.”

Pax Wardrobes

“Pax. We have to mention Pax. I have Pax wardrobes in a few rooms, but also I’m a little bit peculiar. Like in the kitchen, these veneer doors have been sanded and hand-painted by me, just to make them fit my house, in my space. I repaint them sometimes.”

Chipped Spraka pepper mills.

Chipped Spraka pepper mills.

Courtesy of Johan Ejdemo

Spraka Pepper Mills

“I have these pepper mills. One for white pepper, one for black pepper. That was also in a PS collection. We did these with Marcus Arvonen. These pepper mills are beautiful, and these have been around for, like, 20 years as well. They are pretty tall. A smaller version came later on, but I like these.”

“They have their chips, yes, but this just makes them nicer. It’s age. They’ve been around and are used every day. Everything has a little bit of imperfection. You can spend your whole life bothering about that, but there should be some imperfection in life. Fix it? Then something else needs fixing. It just moves. Leave it, be proud.”

Where’s the Billy Bookcase or Kallax?

“I don’t have a Billy in the house now. But there have been! Kallax? I have owned many. Brilliant piece. Really good for vinyl, because that’s the time they come from. I listen to a lot of vinyl.”

#Ikea #Products #Companys #Design #Chief #Personally #Ownsikea,design,home,furniture,household,interviews

The NYT Connections puzzle today is not too difficult if you’re good at math.

Connections is the one of the most popular New York Times word games that’s captured the public’s attention. The game is all about finding the “common threads between words.” And just like Wordle, Connections resets after midnight and each new set of words gets trickier and trickier—so we’ve served up some hints and tips to get you over the hurdle.

If you just want to be told today’s puzzle, you can jump to the end of this article for today’s Connections solution. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

What is Connections?

The NYT‘s latest daily word game has become a social media hit. The Times credits associate puzzle editor Wyna Liu with helping to create the new word game and bringing it to the publications’ Games section. Connections can be played on both web browsers and mobile devices and require players to group four words that share something in common.

Each puzzle features 16 words and each grouping of words is split into four categories. These sets could comprise of anything from book titles, software, country names, etc. Even though multiple words will seem like they fit together, there’s only one correct answer.

If a player gets all four words in a set correct, those words are removed from the board. Guess wrong and it counts as a mistake—players get up to four mistakes until the game ends.

Players can also rearrange and shuffle the board to make spotting connections easier. Additionally, each group is color-coded with yellow being the easiest, followed by green, blue, and purple. Like Wordle, you can share the results with your friends on social media.

Here’s a hint for today’s Connections categories

Want a hint about the categories without being told the categories? Then give these a try:

  • Yellow: In charge

  • Green: Math terms

  • Blue: Linguistics

  • Purple: Ferocious

Meet The Mashable 101: Our list of the content creators shaping the internet today

Here are today’s Connections categories

Need a little extra help? Today’s connections fall into the following categories:

  • Yellow: Dominant

  • Green: Multiplication indicators

  • Blue: Pronunciation descriptors

  • Purple: Starting with explosive onomatopoeia

Looking for Wordle today? Here’s the answer to today’s Wordle.

Ready for the answers? This is your last chance to turn back and solve today’s puzzle before we reveal the solutions.

Drumroll, please!

The solution to today’s Connections #1107 is…

What is the answer to Connections today

  • Dominant: ALPHA, HEAD, LEAD, PRIMARY

  • Multiplication indicators: BY, TIMES, X, •

  • Pronunciation descriptors: SHORT, SILENT, SOFT, STRESSED

  • Starting with explosive onomatopoeia: BANGKOK, BOOMER, POPSICLE, POWDER

Don’t feel down if you didn’t manage to guess it this time. There will be new Connections for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints.

Are you also playing NYT Strands? Get all the Strands hints you need for today’s puzzle.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Connections.

#NYT #Connections #hints #answers #June #Tips #solve #Connections">NYT Connections hints and answers for  June 22. Tips to solve ‘Connections’ #1107.
                                                            The NYT Connections puzzle today is not too difficult if you’re good at math.Connections is the one of the most popular New York Times word games that’s captured the public’s attention. The game is all about finding the “common threads between words.” And just like Wordle, Connections resets after midnight and each new set of words gets trickier and trickier—so we’ve served up some hints and tips to get you over the hurdle.If you just want to be told today’s puzzle, you can jump to the end of this article for today’s Connections solution. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.
        SEE ALSO:
        
            Mahjong, Sudoku, free crossword, and more: Play games on Mashable
            
        
    
What is Connections?The NYT‘s latest daily word game has become a social media hit. The Times credits associate puzzle editor Wyna Liu with helping to create the new word game and bringing it to the publications’ Games section. Connections can be played on both web browsers and mobile devices and require players to group four words that share something in common.
    
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Each puzzle features 16 words and each grouping of words is split into four categories. These sets could comprise of anything from book titles, software, country names, etc. Even though multiple words will seem like they fit together, there’s only one correct answer.If a player gets all four words in a set correct, those words are removed from the board. Guess wrong and it counts as a mistake—players get up to four mistakes until the game ends.
    
        This Tweet is currently unavailable. It might be loading or has been removed.
    


Players can also rearrange and shuffle the board to make spotting connections easier. Additionally, each group is color-coded with yellow being the easiest, followed by green, blue, and purple. Like Wordle, you can share the results with your friends on social media.
        SEE ALSO:
        
            NYT Pips hints, answers for June 22, 2026
            
        
    
Here’s a hint for today’s Connections categoriesWant a hint about the categories without being told the categories? Then give these a try:
        
            Mashable Top Stories
        
        
    
Yellow: In chargeGreen: Math termsBlue: LinguisticsPurple: FerociousMeet The Mashable 101: Our list of the content creators shaping the internet todayHere are today’s Connections categoriesNeed a little extra help? Today’s connections fall into the following categories:Yellow: DominantGreen: Multiplication indicatorsBlue: Pronunciation descriptorsPurple: Starting with explosive onomatopoeiaLooking for Wordle today? Here’s the answer to today’s Wordle.Ready for the answers? This is your last chance to turn back and solve today’s puzzle before we reveal the solutions.Drumroll, please!The solution to today’s Connections #1107 is…What is the answer to Connections todayDominant: ALPHA, HEAD, LEAD, PRIMARYMultiplication indicators: BY, TIMES, X, •Pronunciation descriptors: SHORT, SILENT, SOFT, STRESSEDStarting with explosive onomatopoeia: BANGKOK, BOOMER, POPSICLE, POWDERDon’t feel down if you didn’t manage to guess it this time. There will be new Connections for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints. 
        SEE ALSO:
        
            NYT Connections Sports Edition today: Hints and answers for June 22, 2026
            
        
    
Are you also playing NYT Strands? Get all the Strands hints you need for today’s puzzle.If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.Not the day you’re after? Here’s the solution to yesterday’s Connections.

                    
                                            
                            
                        
                                    #NYT #Connections #hints #answers #June #Tips #solve #Connections

New York Times word games that’s captured the public’s attention. The game is all about finding the “common threads between words.” And just like Wordle, Connections resets after midnight and each new set of words gets trickier and trickier—so we’ve served up some hints and tips to get you over the hurdle.

If you just want to be told today’s puzzle, you can jump to the end of this article for today’s Connections solution. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

What is Connections?

The NYT‘s latest daily word game has become a social media hit. The Times credits associate puzzle editor Wyna Liu with helping to create the new word game and bringing it to the publications’ Games section. Connections can be played on both web browsers and mobile devices and require players to group four words that share something in common.

Each puzzle features 16 words and each grouping of words is split into four categories. These sets could comprise of anything from book titles, software, country names, etc. Even though multiple words will seem like they fit together, there’s only one correct answer.

If a player gets all four words in a set correct, those words are removed from the board. Guess wrong and it counts as a mistake—players get up to four mistakes until the game ends.

Players can also rearrange and shuffle the board to make spotting connections easier. Additionally, each group is color-coded with yellow being the easiest, followed by green, blue, and purple. Like Wordle, you can share the results with your friends on social media.

Here’s a hint for today’s Connections categories

Want a hint about the categories without being told the categories? Then give these a try:

  • Yellow: In charge

  • Green: Math terms

  • Blue: Linguistics

  • Purple: Ferocious

Meet The Mashable 101: Our list of the content creators shaping the internet today

Here are today’s Connections categories

Need a little extra help? Today’s connections fall into the following categories:

  • Yellow: Dominant

  • Green: Multiplication indicators

  • Blue: Pronunciation descriptors

  • Purple: Starting with explosive onomatopoeia

Looking for Wordle today? Here’s the answer to today’s Wordle.

Ready for the answers? This is your last chance to turn back and solve today’s puzzle before we reveal the solutions.

Drumroll, please!

The solution to today’s Connections #1107 is…

What is the answer to Connections today

  • Dominant: ALPHA, HEAD, LEAD, PRIMARY

  • Multiplication indicators: BY, TIMES, X, •

  • Pronunciation descriptors: SHORT, SILENT, SOFT, STRESSED

  • Starting with explosive onomatopoeia: BANGKOK, BOOMER, POPSICLE, POWDER

Don’t feel down if you didn’t manage to guess it this time. There will be new Connections for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints.

Are you also playing NYT Strands? Get all the Strands hints you need for today’s puzzle.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Connections.

#NYT #Connections #hints #answers #June #Tips #solve #Connections">NYT Connections hints and answers for June 22. Tips to solve ‘Connections’ #1107.

The NYT Connections puzzle today is not too difficult if you’re good at math.

Connections is the one of the most popular New York Times word games that’s captured the public’s attention. The game is all about finding the “common threads between words.” And just like Wordle, Connections resets after midnight and each new set of words gets trickier and trickier—so we’ve served up some hints and tips to get you over the hurdle.

If you just want to be told today’s puzzle, you can jump to the end of this article for today’s Connections solution. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you.

What is Connections?

The NYT‘s latest daily word game has become a social media hit. The Times credits associate puzzle editor Wyna Liu with helping to create the new word game and bringing it to the publications’ Games section. Connections can be played on both web browsers and mobile devices and require players to group four words that share something in common.

Each puzzle features 16 words and each grouping of words is split into four categories. These sets could comprise of anything from book titles, software, country names, etc. Even though multiple words will seem like they fit together, there’s only one correct answer.

If a player gets all four words in a set correct, those words are removed from the board. Guess wrong and it counts as a mistake—players get up to four mistakes until the game ends.

Players can also rearrange and shuffle the board to make spotting connections easier. Additionally, each group is color-coded with yellow being the easiest, followed by green, blue, and purple. Like Wordle, you can share the results with your friends on social media.

Here’s a hint for today’s Connections categories

Want a hint about the categories without being told the categories? Then give these a try:

  • Yellow: In charge

  • Green: Math terms

  • Blue: Linguistics

  • Purple: Ferocious

Meet The Mashable 101: Our list of the content creators shaping the internet today

Here are today’s Connections categories

Need a little extra help? Today’s connections fall into the following categories:

  • Yellow: Dominant

  • Green: Multiplication indicators

  • Blue: Pronunciation descriptors

  • Purple: Starting with explosive onomatopoeia

Looking for Wordle today? Here’s the answer to today’s Wordle.

Ready for the answers? This is your last chance to turn back and solve today’s puzzle before we reveal the solutions.

Drumroll, please!

The solution to today’s Connections #1107 is…

What is the answer to Connections today

  • Dominant: ALPHA, HEAD, LEAD, PRIMARY

  • Multiplication indicators: BY, TIMES, X, •

  • Pronunciation descriptors: SHORT, SILENT, SOFT, STRESSED

  • Starting with explosive onomatopoeia: BANGKOK, BOOMER, POPSICLE, POWDER

Don’t feel down if you didn’t manage to guess it this time. There will be new Connections for you to stretch your brain with tomorrow, and we’ll be back again to guide you with more helpful hints.

Are you also playing NYT Strands? Get all the Strands hints you need for today’s puzzle.

If you’re looking for more puzzles, Mashable’s got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

Not the day you’re after? Here’s the solution to yesterday’s Connections.

#NYT #Connections #hints #answers #June #Tips #solve #Connections
The history books are littered with the corpses of corporate record labels started by companies that had no business being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the media world than Build-a-Bear, there’s little reason to believe it can succeed where so many others have failed.

In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.

Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.

Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merely okay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.

Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.

Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.

#Bose #thinks #media #company #reasonBusiness,Entertainment,Music,News,Report">Bose thinks it can be a media company for some reasonThe history books are littered with the corpses of corporate record labels started by companies that had no business being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the media world than Build-a-Bear, there’s little reason to believe it can succeed where so many others have failed.In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merely okay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.#Bose #thinks #media #company #reasonBusiness,Entertainment,Music,News,Report

no business being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the media world than Build-a-Bear, there’s little reason to believe it can succeed where so many others have failed.

In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.

Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.

Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merely okay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.

Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.

Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.

#Bose #thinks #media #company #reasonBusiness,Entertainment,Music,News,Report">Bose thinks it can be a media company for some reason

The history books are littered with the corpses of corporate record labels started by companies that had no business being in the music industry. Bose thinks it can be the exception to the rule. It thinks it can be Red Bull. And, while Bose has more of a right to dip its toes into the media world than Build-a-Bear, there’s little reason to believe it can succeed where so many others have failed.

In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven marketing.” A big element of that is going to be Bose Records, a new label the company has formed to “help break underappreciated or new artists.” The competition isn’t the big three — Sony, UMG, Warner — it’s independent labels already being squeezed in an era of bedroom producers and self-distribution.

Mollica was transparent about the real goal, though: build a library of music that Bose could feature in its commercials without having to pay the licensing rights for. He said that the company wouldn’t own the artists’ masters or take a share of their streaming or sales revenue, and that they’d be free to sign with other labels. That sounds extremely artist-friendly on its face, which is great. But there’s still a lot we don’t know about the new business venture.

Bose is primarily known for making consumer-grade audio gear that tries to put on airs. Most audiophiles will be quick to tell you that Bose products are overpriced and, at best, merely okay. What the company is undeniably great at is marketing. But selling mediocre Bluetooth speakers at inflated prices is very different from discovering talent and promoting artists. Mollica didn’t mention poaching A&R talent from other labels or any splashy celebrity partnerships to launch. Though he did mention that some “legendary Hollywood names” were attached to films and TV series being commissioned by Bose Studios.

Which brings us to another issue: a lack of focus. Simply launching a record label is hard enough. Why does Bose — again, whose primary experience is in manufacturing audio hardware — think that it can also launch a movie studio, a podcast network, and a live event production company? These are all things that Mollica said are in the works, according to Business Insider.

Sure, you could argue that Bose, as an audio company, has more of a right to dive into the music industry than those failed ventures. But they featured celebrity endorsements, partnerships with bigger labels, or, at the very least, some specific cultural hook. Bose Studios just seems desperate and unfocused.

#Bose #thinks #media #company #reasonBusiness,Entertainment,Music,News,Report

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