Anthropic’s Super Bowl commercial, one of four ads the AI lab dropped on Wednesday, begins with the word “BETRAYAL” splashed boldly across the screen. The camera pans to a man earnestly asking a chatbot (obviously intended to depict ChatGPT) for advice on how to talk to his mom.
The bot, portrayed by a blonde woman, offers some classic bits of advice. Start by listening. Try a nature walk! And then twists into an ad for a fictitious (we hope!) cougar-dating site called Golden Encounters. Anthropic finishes the spot by saying that while ads are coming to AI, they won’t be coming to its own chatbot, Claude.
Another commercial features a slight young man looking for advice on building a six pack. After offering his height, age, and weight, the bot serves him an ad for height-boosting insoles.
The Anthropic commercials are cleverly aimed at OpenAI’s users, after that company’s recent announcement that ads will be coming to ChatGPT’s free tier. And they caused an immediate stir, spawning headlines that Anthropic “mocks,” “skewers,” and “dunks on” OpenAI.
They are funny enough that even Sam Altman admitted on X that he laughed at them. But he clearly didn’t really find them funny. They inspired him to write a novella-sized rant that devolved into calling his rival “dishonest” and “authoritarian.”
In that post, Altman explains that an ad-supported tier is intended to shoulder the burden of offering free ChatGPT to many of its millions of users. ChatGPT is still the most popular chatbot by a large margin.
But the OpenAI CEO insisted the ads were “dishonest” in implying that ChatGPT will twist a conversation to insert an ad (and possibly for an off-color product, to boot).”We would obviously never run ads in the way Anthropic depicts them,” Altman wrote in the social media post. “We are not stupid and we know our users would reject that.”
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Indeed, OpenAI has promised ads will be separate, labeled, and will never influence a chat. But the company has also said it is planning on making them conversation-specific — which is the central allegation of Anthropic’s ads. As OpenAI explained on its blog, “We plan to test ads at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on your current conversation.”
Altman then went on to fling some equally questionable assertions at his rival. “Anthropic serves an expensive product to rich people,” he wrote. “We also feel strongly that we need to bring AI to billions of people who can’t pay for subscriptions.”
But Claude has a free chat tier, too, with subscriptions at $0, $17, $100, and $200. ChatGPT’s tiers are $0, $8, $20, and $200. One could argue the subscription tiers are fairly equivalent.
Altman also alleged in his post that “Anthropic wants to control what people do with AI.” He argues it blocks usage of Claude Code from “companies they don’t like,” like OpenAI, and said Anthropic tells people what they can and can’t use AI for.
True, Anthropic’s whole marketing deal since day one has been “responsible AI.” The company was founded by two former OpenAI alums, after all, who claimed they grew alarmed about AI safety when they worked there.
Still, both chatbot companies have usage policies, AI guardrails, and talk about AI safety. And while OpenAI allows ChatGPT to be used for erotica while Anthropic does not, OpenAI, like Anthropic, has determined that some content should be blocked, particularly in regards to mental health.
Yet Altman took this Anthropic-tells-you-what-to-do argument to an extreme level when he accused Anthropic of being “authoritarian.”
“One authoritarian company won’t get us there on their own, to say nothing of the other obvious risks. It is a dark path,” he wrote.
Using “authoritarian” in a rant over a cheeky Super Bowl ad is misplaced, at best. It’s particularly tactless when considering the current geopolitical environment in which protesters around the world have been killed by agents of their own government. While business rivals have been duking it out in ads since the beginning of time, clearly Anthropic hit a nerve.
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![‘Project Hail Mary’ Won’t Be Coming to Streaming Any Time Soon
With all the excitement of movies to come this week thanks to CinemaCon, it was almost easy to forget that MGM provided an interesting update on one of our favorite movies of the year that’s already out: Project Hail Mary will head back to IMAX theaters this weekend for an extended theatrical run. But that extension also means one thing: you’ll have to wait to stream it at home for a good while longer. During its presentation at CinemaCon this week MGM confirmed that Phil Lord and Chris Miller’s sci-fi hit would make its return to IMAX screens for a limited-time, one-week run starting this weekend, a move that will likely inch Project Hail Mary ever closer to crossing the $600 million box office mark. But to put a finer point on the news, Miller took to Twitter yesterday to confirm specifically that the extension means you won’t be able to watch the film at home for the forseeable future.
We announced yesterday that MGM is extending the exclusive theatrical window for PROJECT HAIL MARY so it won’t be on streaming anytime soon. This is a movie that needs to be seen on a big screen – and w a full return to IMAX screens for 1 week only starting this weekend, make… https://t.co/suK8NYpgWM — Christopher Miller (@chrizmillr) April 16, 2026 “It won’t be on streaming any time soon,” Miller’s tweet reads in part. “This is a movie that needs to be seen on a big screen […] Bring friends and loved ones. It’s an experience to share with others.” Project Hail Mary launched on March 20, so it’s not too surprising that it’s not headed home just yet—it’s just shy of a month into its theatrical window, which has now been extended by at least another week with the return to IMAX. But as studios begin to try realigning towards more theatrical releases with longer exclusivity windows again (one of the lingering aftereffects of covid’s impact on movie theaters), we should probably expect some of the biggest films of the year and beyond to try and hold off of hitting streaming for as long as they can.
At least in Project Hail Mary‘s case, you can still go and see it somewhere, even if it’s not at home. Good things come to those who wait, but for now, you can head to a movie theater to get your fix again. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Project #Hail #Mary #Wont #Coming #Streaming #TimeAmazon MGM,Project Hail Mary,Streaming ‘Project Hail Mary’ Won’t Be Coming to Streaming Any Time Soon
With all the excitement of movies to come this week thanks to CinemaCon, it was almost easy to forget that MGM provided an interesting update on one of our favorite movies of the year that’s already out: Project Hail Mary will head back to IMAX theaters this weekend for an extended theatrical run. But that extension also means one thing: you’ll have to wait to stream it at home for a good while longer. During its presentation at CinemaCon this week MGM confirmed that Phil Lord and Chris Miller’s sci-fi hit would make its return to IMAX screens for a limited-time, one-week run starting this weekend, a move that will likely inch Project Hail Mary ever closer to crossing the $600 million box office mark. But to put a finer point on the news, Miller took to Twitter yesterday to confirm specifically that the extension means you won’t be able to watch the film at home for the forseeable future.
We announced yesterday that MGM is extending the exclusive theatrical window for PROJECT HAIL MARY so it won’t be on streaming anytime soon. This is a movie that needs to be seen on a big screen – and w a full return to IMAX screens for 1 week only starting this weekend, make… https://t.co/suK8NYpgWM — Christopher Miller (@chrizmillr) April 16, 2026 “It won’t be on streaming any time soon,” Miller’s tweet reads in part. “This is a movie that needs to be seen on a big screen […] Bring friends and loved ones. It’s an experience to share with others.” Project Hail Mary launched on March 20, so it’s not too surprising that it’s not headed home just yet—it’s just shy of a month into its theatrical window, which has now been extended by at least another week with the return to IMAX. But as studios begin to try realigning towards more theatrical releases with longer exclusivity windows again (one of the lingering aftereffects of covid’s impact on movie theaters), we should probably expect some of the biggest films of the year and beyond to try and hold off of hitting streaming for as long as they can.
At least in Project Hail Mary‘s case, you can still go and see it somewhere, even if it’s not at home. Good things come to those who wait, but for now, you can head to a movie theater to get your fix again. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Project #Hail #Mary #Wont #Coming #Streaming #TimeAmazon MGM,Project Hail Mary,Streaming](https://gizmodo.com/app/uploads/2026/04/project-hail-mary-ryan-gosling-1280x853.jpg)
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