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Sam Altman got exceptionally testy over Claude Super Bowl ads | TechCrunch

Sam Altman got exceptionally testy over Claude Super Bowl ads | TechCrunch

Anthropic’s Super Bowl commercial, one of four ads the AI lab dropped on Wednesday, begins with the word “BETRAYAL” splashed boldly across the screen. The camera pans to a man earnestly asking a chatbot (obviously intended to depict ChatGPT) for advice on how to talk to his mom.

The bot, portrayed by a blonde woman, offers some classic bits of advice. Start by listening. Try a nature walk! And then twists into an ad for a fictitious (we hope!) cougar-dating site called Golden Encounters. Anthropic finishes the spot by saying that while ads are coming to AI, they won’t be coming to its own chatbot, Claude.

Another commercial features a slight young man looking for advice on building a six pack. After offering his height, age, and weight, the bot serves him an ad for height-boosting insoles.

The Anthropic commercials are cleverly aimed at OpenAI’s users, after that company’s recent announcement that ads will be coming to ChatGPT’s free tier. And they caused an immediate stir, spawning headlines that Anthropic “mocks,” “skewers,” and “dunks on” OpenAI.

They are funny enough that even Sam Altman admitted on X that he laughed at them. But he clearly didn’t really find them funny. They inspired him to write a novella-sized rant that devolved into calling his rival “dishonest” and “authoritarian.”

In that post, Altman explains that an ad-supported tier is intended to shoulder the burden of offering free ChatGPT to many of its millions of users. ChatGPT is still the most popular chatbot by a large margin.

But the OpenAI CEO insisted the ads were “dishonest” in implying that ChatGPT will twist a conversation to insert an ad (and possibly for an off-color product, to boot).”We would obviously never run ads in the way Anthropic depicts them,” Altman wrote in the social media post. “We are not stupid and we know our users would reject that.”

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Indeed, OpenAI has promised ads will be separate, labeled, and will never influence a chat. But the company has also said it is planning on making them conversation-specific — which is the central allegation of Anthropic’s ads. As OpenAI explained on its blog, “We plan to test ads at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on your current conversation.”

Altman then went on to fling some equally questionable assertions at his rival. “Anthropic serves an expensive product to rich people,” he wrote. “We also feel strongly that we need to bring AI to billions of people who can’t pay for subscriptions.”

But Claude has a free chat tier, too, with subscriptions at $0, $17, $100, and $200. ChatGPT’s tiers are $0, $8, $20, and $200. One could argue the subscription tiers are fairly equivalent.

Altman also alleged in his post that “Anthropic wants to control what people do with AI.” He argues it blocks usage of Claude Code from “companies they don’t like,” like OpenAI, and said Anthropic tells people what they can and can’t use AI for.

True, Anthropic’s whole marketing deal since day one has been “responsible AI.” The company was founded by two former OpenAI alums, after all, who claimed they grew alarmed about AI safety when they worked there.

Still, both chatbot companies have usage policies, AI guardrails, and talk about AI safety. And while OpenAI allows ChatGPT to be used for erotica while Anthropic does not, OpenAI, like Anthropic, has determined that some content should be blocked, particularly in regards to mental health.

Yet Altman took this Anthropic-tells-you-what-to-do argument to an extreme level when he accused Anthropic of being “authoritarian.”

“One authoritarian company won’t get us there on their own, to say nothing of the other obvious risks. It is a dark path,” he wrote.

Using “authoritarian” in a rant over a cheeky Super Bowl ad is misplaced, at best. It’s particularly tactless when considering the current geopolitical environment in which protesters around the world have been killed by agents of their own government. While business rivals have been duking it out in ads since the beginning of time, clearly Anthropic hit a nerve.



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#Organic #Mattressesbuying guides,bedroom,home,sleep,mattresses,shopping">The Best Organic MattressesThe cotton and wool layers are GOTS-certified organic, while the Dunlop latex carries the GOLS certification. The finished product does not have any certifications beyond Greenguard Gold, but the material is undyed, which is great for anyone bothered by industrial dyes. As with most of these organic options, the Coyuchi is made without chemicals, foam, or glues, and comes with a 100-night trial, which means you can get a full refund if it doesn’t work for you.Coyuchi’s Natural REM organic mattress is made to order in the United States. The company offers a 100-night trial, up to an 180-day return policy (there is a restocking fee of 0 if you go over the 100-night trial), and a 25-year warranty.Coyuchi Natural REM ranges from ,400 for a twin to ,400 for a California king.The Best Kids Organic MattressCourtesy of My Green MattressCourtesy of My Green MattressMy Green MattressKiwi Children’s (Twin)Beds for my kids are what started me down the organic mattress road. I care a lot more about what they’re sleeping on than what I’m sleeping on. Still, as much as I love the Avocado Green mattress, it’s not cheap. For my kids, I bought the more affordable Kiwi Mattress by My Green Mattress. The Kiwi is similar to our top pick Avocado. It’s a hybrid model with pocketed springs and natural materials: certified organic cotton, wool, and latex. It’s also something of a rarity; organic twin mattresses are somewhat difficult to find.One nice twist that makes the Kiwi appealing for kids is the two-sided option. It costs a little more upfront, but being able to flip it over extends its life, which is handy if your kids think beds are actually trampolines in disguise. The Kiwi is definitely a firmer style, but I think it’s comfortable, and my children loved it when they were younger.As with our top pick Avocado, My Green Mattress’s Kiwi uses GOTS Certified cotton, GOLS Certified latex, and has both GreenGuard Gold certification and MadeSafe certification.#Organic #Mattressesbuying guides,bedroom,home,sleep,mattresses,shopping

25-year warranty.

Coyuchi Natural REM ranges from $1,400 for a twin to $2,400 for a California king.

The Best Kids Organic Mattress

  • Courtesy of My Green Mattress

  • Courtesy of My Green Mattress

My Green Mattress

Kiwi Children’s (Twin)

Beds for my kids are what started me down the organic mattress road. I care a lot more about what they’re sleeping on than what I’m sleeping on. Still, as much as I love the Avocado Green mattress, it’s not cheap. For my kids, I bought the more affordable Kiwi Mattress by My Green Mattress. The Kiwi is similar to our top pick Avocado. It’s a hybrid model with pocketed springs and natural materials: certified organic cotton, wool, and latex. It’s also something of a rarity; organic twin mattresses are somewhat difficult to find.

One nice twist that makes the Kiwi appealing for kids is the two-sided option. It costs a little more upfront, but being able to flip it over extends its life, which is handy if your kids think beds are actually trampolines in disguise. The Kiwi is definitely a firmer style, but I think it’s comfortable, and my children loved it when they were younger.

As with our top pick Avocado, My Green Mattress’s Kiwi uses GOTS Certified cotton, GOLS Certified latex, and has both GreenGuard Gold certification and MadeSafe certification.

#Organic #Mattressesbuying guides,bedroom,home,sleep,mattresses,shopping">The Best Organic Mattresses

The cotton and wool layers are GOTS-certified organic, while the Dunlop latex carries the GOLS certification. The finished product does not have any certifications beyond Greenguard Gold, but the material is undyed, which is great for anyone bothered by industrial dyes. As with most of these organic options, the Coyuchi is made without chemicals, foam, or glues, and comes with a 100-night trial, which means you can get a full refund if it doesn’t work for you.

Coyuchi’s Natural REM organic mattress is made to order in the United States. The company offers a 100-night trial, up to an 180-day return policy (there is a restocking fee of $150 if you go over the 100-night trial), and a 25-year warranty.

Coyuchi Natural REM ranges from $1,400 for a twin to $2,400 for a California king.

The Best Kids Organic Mattress

  • Courtesy of My Green Mattress

  • Courtesy of My Green Mattress

My Green Mattress

Kiwi Children’s (Twin)

Beds for my kids are what started me down the organic mattress road. I care a lot more about what they’re sleeping on than what I’m sleeping on. Still, as much as I love the Avocado Green mattress, it’s not cheap. For my kids, I bought the more affordable Kiwi Mattress by My Green Mattress. The Kiwi is similar to our top pick Avocado. It’s a hybrid model with pocketed springs and natural materials: certified organic cotton, wool, and latex. It’s also something of a rarity; organic twin mattresses are somewhat difficult to find.

One nice twist that makes the Kiwi appealing for kids is the two-sided option. It costs a little more upfront, but being able to flip it over extends its life, which is handy if your kids think beds are actually trampolines in disguise. The Kiwi is definitely a firmer style, but I think it’s comfortable, and my children loved it when they were younger.

As with our top pick Avocado, My Green Mattress’s Kiwi uses GOTS Certified cotton, GOLS Certified latex, and has both GreenGuard Gold certification and MadeSafe certification.

#Organic #Mattressesbuying guides,bedroom,home,sleep,mattresses,shopping

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