Walmart-backed Flipkart expands quick-commerce push as Amazon ramps up in India | TechCrunch
As quick commerce becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation.
Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers.
Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks.
India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers.
The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products.
The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified.
“What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.”
Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company.
The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network.
Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers.
Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year.
Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country.
The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings.
“We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said.
As quick commerce becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation.
Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers.
Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks.
India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers.
The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products.
The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified.
“What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.”
Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company.
The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network.
Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers.
Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year.
Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country.
The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings.
“We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said.
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#Walmartbacked #Flipkart #expands #quickcommerce #push #Amazon #ramps #India #TechCrunchAmazon,Flipkart,Quick commerce,Walmart
![Anthropic’s Mythos AI Reportedly Hacked the NSA’s Most Sensitive Systems ‘in Hours’
When Anthropic first disclosed Mythos in April, it sent an anxious shockwave through much of the cybersecurity sector. The new AI model was allegedly so ruthlessly effective at finding and exploiting security vulnerabilities in existing software that the company said it was holding off on a public release and would only grant access to a small group of early testers, including the U.S. National Security Agency (NSA). Another wave of fear reverberated this week after the NSA reportedly discovered multiple vulnerabilities within its own cybersecurity systems during its tests with Mythos. If that agency—which supposedly boasts the most impenetrable cyberdefenses in the world—can be hacked by Mythos, what hope does the rest of the world’s cybersecurity infrastructure have? This latest round of panic began with what seems to have been something of a game of telephone: Someone says one thing, which gets repeated by another, and another after that, and along that chain of communication, the original statement is distorted. Last week, The Economist reported that during a June 11 hearing before the Senate Committee on Banking, Housing, and Urban Affairs, Democratic Senator Mark Warner of Virginia said that Mythos had broken into “almost all of [the NSA’s] classified systems, not in weeks, but in hours.” Warner said he’d received that information from the head of the NSA himself, General Joshua Rudd, who also leads the Pentagon’s Cyber Command division. On Monday, a coalition of intelligence agencies—including the NSA and its counterparts in Canada, the U.K., Australia, and New Zealand— issued an unusually public warning that the risk that AI now poses for cybersecurity warrants a “whole-of-society response.”
The Economist’s report was seen by some as evidence that the worst fears about Mythos were true, a reaction that was undoubtedly fueled also by the aura of power and mystery that has coalesced around the model in recent months. That aura has arguably been a boon for Anthropic, which recently usurped OpenAI as the most valuable startup in the world and is preparing for what’s expected to be a historic IPO.
But it’s also been a contributing factor in its latest skirmish with the Trump administration, which ordered the company earlier this month to restrict access for all foreign nationals to Fable 5, a “Mythos-class” model that had recently been made publicly available and which was built with safeguards that to some users were annoyingly stringent. Citing national security concerns, the administration invoked an obscure piece of export control legislation, a move that, according to some legal experts, is spurious. Many cybersecurity experts, meanwhile, argued that the ban would hamstring U.S. cybersecurity defenses and give adversaries like China the upper hand. That argument was seemingly vindicated by a Tuesday report from the New York Times which said that Trump’s ban—which also targeted another model called Mythos 5, which had only been made available to a small group of organizations—had put the kibosh on the NSA’s internal tests with Mythos, and that the administration was now working with Anthropic to reinstate the agency’s access for limited purposes related to national security. The NSA did not immediately respond to Gizmodo’s request for comment.
That same report from the Times also clarified that the NSA’s internal tests with Mythos were less apocalyptic than online rumors might suggest. According to federal officials cited in the report, the tests were carried out in a digital environment so robustly controlled that it’s very unlikely any hacker or foreign intelligence agency could replicate them. The officials also told the Times that even though Mythos was able to identify cybersecurity vulnerabilities, it didn’t actually exploit them. The author of the report in The Economist—the one that had been the initial cause of all the worry—has also admitted that his portrayal of the NSA’s tests with Mythos had been misleading. The tests “surely [involved] using Mythos alongside other tools under very particular conditions,” he wrote in a X post on Sunday. “I quoted [Senator Warner] to give a sense of Mythos’ potency. But it was a mistake not to have added caveats.” #Anthropics #Mythos #Reportedly #Hacked #NSAs #Sensitive #Systems #HoursAI,Anthropic,Mythos,NSA,Trump,White House](https://i1.wp.com/gizmodo.com/app/uploads/2026/06/GeneralJoshuaRudd-1280x853.jpg?ssl=1 "Anthropic’s Mythos AI Reportedly Hacked the NSA’s Most Sensitive Systems ‘in Hours’
When Anthropic first disclosed Mythos in April, it sent an anxious shockwave through much of the cybersecurity sector. The new AI model was allegedly so ruthlessly effective at finding and exploiting security vulnerabilities in existing software that the company said it was holding off on a public release and would only grant access to a small group of early testers, including the U.S. National Security Agency (NSA). Another wave of fear reverberated this week after the NSA reportedly discovered multiple vulnerabilities within its own cybersecurity systems during its tests with Mythos. If that agency—which supposedly boasts the most impenetrable cyberdefenses in the world—can be hacked by Mythos, what hope does the rest of the world’s cybersecurity infrastructure have? This latest round of panic began with what seems to have been something of a game of telephone: Someone says one thing, which gets repeated by another, and another after that, and along that chain of communication, the original statement is distorted. Last week, The Economist reported that during a June 11 hearing before the Senate Committee on Banking, Housing, and Urban Affairs, Democratic Senator Mark Warner of Virginia said that Mythos had broken into “almost all of [the NSA’s] classified systems, not in weeks, but in hours.” Warner said he’d received that information from the head of the NSA himself, General Joshua Rudd, who also leads the Pentagon’s Cyber Command division. On Monday, a coalition of intelligence agencies—including the NSA and its counterparts in Canada, the U.K., Australia, and New Zealand— issued an unusually public warning that the risk that AI now poses for cybersecurity warrants a “whole-of-society response.”
The Economist’s report was seen by some as evidence that the worst fears about Mythos were true, a reaction that was undoubtedly fueled also by the aura of power and mystery that has coalesced around the model in recent months. That aura has arguably been a boon for Anthropic, which recently usurped OpenAI as the most valuable startup in the world and is preparing for what’s expected to be a historic IPO.
But it’s also been a contributing factor in its latest skirmish with the Trump administration, which ordered the company earlier this month to restrict access for all foreign nationals to Fable 5, a “Mythos-class” model that had recently been made publicly available and which was built with safeguards that to some users were annoyingly stringent. Citing national security concerns, the administration invoked an obscure piece of export control legislation, a move that, according to some legal experts, is spurious. Many cybersecurity experts, meanwhile, argued that the ban would hamstring U.S. cybersecurity defenses and give adversaries like China the upper hand. That argument was seemingly vindicated by a Tuesday report from the New York Times which said that Trump’s ban—which also targeted another model called Mythos 5, which had only been made available to a small group of organizations—had put the kibosh on the NSA’s internal tests with Mythos, and that the administration was now working with Anthropic to reinstate the agency’s access for limited purposes related to national security. The NSA did not immediately respond to Gizmodo’s request for comment.
That same report from the Times also clarified that the NSA’s internal tests with Mythos were less apocalyptic than online rumors might suggest. According to federal officials cited in the report, the tests were carried out in a digital environment so robustly controlled that it’s very unlikely any hacker or foreign intelligence agency could replicate them. The officials also told the Times that even though Mythos was able to identify cybersecurity vulnerabilities, it didn’t actually exploit them. The author of the report in The Economist—the one that had been the initial cause of all the worry—has also admitted that his portrayal of the NSA’s tests with Mythos had been misleading. The tests “surely [involved] using Mythos alongside other tools under very particular conditions,” he wrote in a X post on Sunday. “I quoted [Senator Warner] to give a sense of Mythos’ potency. But it was a mistake not to have added caveats.” #Anthropics #Mythos #Reportedly #Hacked #NSAs #Sensitive #Systems #HoursAI,Anthropic,Mythos,NSA,Trump,White House")
![Anthropic’s Mythos AI Reportedly Hacked the NSA’s Most Sensitive Systems ‘in Hours’
When Anthropic first disclosed Mythos in April, it sent an anxious shockwave through much of the cybersecurity sector. The new AI model was allegedly so ruthlessly effective at finding and exploiting security vulnerabilities in existing software that the company said it was holding off on a public release and would only grant access to a small group of early testers, including the U.S. National Security Agency (NSA). Another wave of fear reverberated this week after the NSA reportedly discovered multiple vulnerabilities within its own cybersecurity systems during its tests with Mythos. If that agency—which supposedly boasts the most impenetrable cyberdefenses in the world—can be hacked by Mythos, what hope does the rest of the world’s cybersecurity infrastructure have? This latest round of panic began with what seems to have been something of a game of telephone: Someone says one thing, which gets repeated by another, and another after that, and along that chain of communication, the original statement is distorted. Last week, The Economist reported that during a June 11 hearing before the Senate Committee on Banking, Housing, and Urban Affairs, Democratic Senator Mark Warner of Virginia said that Mythos had broken into “almost all of [the NSA’s] classified systems, not in weeks, but in hours.” Warner said he’d received that information from the head of the NSA himself, General Joshua Rudd, who also leads the Pentagon’s Cyber Command division. On Monday, a coalition of intelligence agencies—including the NSA and its counterparts in Canada, the U.K., Australia, and New Zealand— issued an unusually public warning that the risk that AI now poses for cybersecurity warrants a “whole-of-society response.”
The Economist’s report was seen by some as evidence that the worst fears about Mythos were true, a reaction that was undoubtedly fueled also by the aura of power and mystery that has coalesced around the model in recent months. That aura has arguably been a boon for Anthropic, which recently usurped OpenAI as the most valuable startup in the world and is preparing for what’s expected to be a historic IPO.
But it’s also been a contributing factor in its latest skirmish with the Trump administration, which ordered the company earlier this month to restrict access for all foreign nationals to Fable 5, a “Mythos-class” model that had recently been made publicly available and which was built with safeguards that to some users were annoyingly stringent. Citing national security concerns, the administration invoked an obscure piece of export control legislation, a move that, according to some legal experts, is spurious. Many cybersecurity experts, meanwhile, argued that the ban would hamstring U.S. cybersecurity defenses and give adversaries like China the upper hand. That argument was seemingly vindicated by a Tuesday report from the New York Times which said that Trump’s ban—which also targeted another model called Mythos 5, which had only been made available to a small group of organizations—had put the kibosh on the NSA’s internal tests with Mythos, and that the administration was now working with Anthropic to reinstate the agency’s access for limited purposes related to national security. The NSA did not immediately respond to Gizmodo’s request for comment.
That same report from the Times also clarified that the NSA’s internal tests with Mythos were less apocalyptic than online rumors might suggest. According to federal officials cited in the report, the tests were carried out in a digital environment so robustly controlled that it’s very unlikely any hacker or foreign intelligence agency could replicate them. The officials also told the Times that even though Mythos was able to identify cybersecurity vulnerabilities, it didn’t actually exploit them. The author of the report in The Economist—the one that had been the initial cause of all the worry—has also admitted that his portrayal of the NSA’s tests with Mythos had been misleading. The tests “surely [involved] using Mythos alongside other tools under very particular conditions,” he wrote in a X post on Sunday. “I quoted [Senator Warner] to give a sense of Mythos’ potency. But it was a mistake not to have added caveats.” #Anthropics #Mythos #Reportedly #Hacked #NSAs #Sensitive #Systems #HoursAI,Anthropic,Mythos,NSA,Trump,White House](https://gizmodo.com/app/uploads/2026/06/GeneralJoshuaRudd-1280x853.jpg "Anthropic’s Mythos AI Reportedly Hacked the NSA’s Most Sensitive Systems ‘in Hours’
When Anthropic first disclosed Mythos in April, it sent an anxious shockwave through much of the cybersecurity sector. The new AI model was allegedly so ruthlessly effective at finding and exploiting security vulnerabilities in existing software that the company said it was holding off on a public release and would only grant access to a small group of early testers, including the U.S. National Security Agency (NSA). Another wave of fear reverberated this week after the NSA reportedly discovered multiple vulnerabilities within its own cybersecurity systems during its tests with Mythos. If that agency—which supposedly boasts the most impenetrable cyberdefenses in the world—can be hacked by Mythos, what hope does the rest of the world’s cybersecurity infrastructure have? This latest round of panic began with what seems to have been something of a game of telephone: Someone says one thing, which gets repeated by another, and another after that, and along that chain of communication, the original statement is distorted. Last week, The Economist reported that during a June 11 hearing before the Senate Committee on Banking, Housing, and Urban Affairs, Democratic Senator Mark Warner of Virginia said that Mythos had broken into “almost all of [the NSA’s] classified systems, not in weeks, but in hours.” Warner said he’d received that information from the head of the NSA himself, General Joshua Rudd, who also leads the Pentagon’s Cyber Command division. On Monday, a coalition of intelligence agencies—including the NSA and its counterparts in Canada, the U.K., Australia, and New Zealand— issued an unusually public warning that the risk that AI now poses for cybersecurity warrants a “whole-of-society response.”
The Economist’s report was seen by some as evidence that the worst fears about Mythos were true, a reaction that was undoubtedly fueled also by the aura of power and mystery that has coalesced around the model in recent months. That aura has arguably been a boon for Anthropic, which recently usurped OpenAI as the most valuable startup in the world and is preparing for what’s expected to be a historic IPO.
But it’s also been a contributing factor in its latest skirmish with the Trump administration, which ordered the company earlier this month to restrict access for all foreign nationals to Fable 5, a “Mythos-class” model that had recently been made publicly available and which was built with safeguards that to some users were annoyingly stringent. Citing national security concerns, the administration invoked an obscure piece of export control legislation, a move that, according to some legal experts, is spurious. Many cybersecurity experts, meanwhile, argued that the ban would hamstring U.S. cybersecurity defenses and give adversaries like China the upper hand. That argument was seemingly vindicated by a Tuesday report from the New York Times which said that Trump’s ban—which also targeted another model called Mythos 5, which had only been made available to a small group of organizations—had put the kibosh on the NSA’s internal tests with Mythos, and that the administration was now working with Anthropic to reinstate the agency’s access for limited purposes related to national security. The NSA did not immediately respond to Gizmodo’s request for comment.
That same report from the Times also clarified that the NSA’s internal tests with Mythos were less apocalyptic than online rumors might suggest. According to federal officials cited in the report, the tests were carried out in a digital environment so robustly controlled that it’s very unlikely any hacker or foreign intelligence agency could replicate them. The officials also told the Times that even though Mythos was able to identify cybersecurity vulnerabilities, it didn’t actually exploit them. The author of the report in The Economist—the one that had been the initial cause of all the worry—has also admitted that his portrayal of the NSA’s tests with Mythos had been misleading. The tests “surely [involved] using Mythos alongside other tools under very particular conditions,” he wrote in a X post on Sunday. “I quoted [Senator Warner] to give a sense of Mythos’ potency. But it was a mistake not to have added caveats.” #Anthropics #Mythos #Reportedly #Hacked #NSAs #Sensitive #Systems #HoursAI,Anthropic,Mythos,NSA,Trump,White House")
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