Walmart-backed Flipkart expands quick-commerce push as Amazon ramps up in India | TechCrunch
As quick commerce becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation.
Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers.
Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks.
India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers.
The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products.
The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified.
“What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.”
Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company.
The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network.
Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers.
Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year.
Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country.
The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings.
“We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said.
As quick commerce becomes India’s next e-commerce battleground, Walmart-backed Flipkart said Wednesday that its Minutes service has built a network of 1,000 micro-fulfillment centers — small, strategically located warehouses designed to enable deliveries in minutes — less than two years after launch, a milestone Amazon is also targeting as it expands its fast-delivery business in the South Asian nation.
Flipkart said it plans to expand the network to 1,500 micro-fulfillment centers by the end of 2026, a rapid buildout that would further strengthen its position in India’s fiercely competitive quick-commerce sector, where Blinkit, Zepto, Swiggy Instamart, and Amazon are racing to add infrastructure and customers.
Based on current store counts and announced expansion plans, Flipkart could emerge as India’s second-largest quick-commerce network by micro-fulfillment center count, behind Blinkit, which operates 2,243 such centers, according to a recent note by Jefferies. Rivals Zepto and Swiggy Instamart are also expanding their networks.
India has emerged as one of the world’s fastest-growing quick-commerce markets, with companies racing to build networks that can deliver everything from groceries and beauty products to electronics in minutes. Blinkit, owned by food-delivery company Eternal, remains the market leader, while Zepto, Swiggy Instamart, Flipkart, and Amazon are investing heavily to expand their reach and win customers.
The competition has intensified in recent months as Amazon accelerates the rollout of Amazon Now, which is currently available in more than 15 cities and operates over 500 micro-fulfillment centers. The company plans to expand the service to 100 cities with more than 1,000 micro-fulfillment centers while broadening its assortment beyond groceries into categories such as apparel, electronics, and home products.
The shift is also showing up in shopping patterns on Flipkart Minutes, which launched in August 2024. Demand is increasingly coming from categories such as electronics, beauty, and personal care products rather than just groceries, Kunal Gupta, head of Flipkart Minutes, told TechCrunch. Orders on the platform have grown about 400% from a year earlier, while customer retention has increased 20% year-over-year, he said. Both figures come from the company and could not be independently verified.
“What began as a way to fulfill everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians,” Gupta said. “Customers are not just ordering more; they are ordering differently.”
Flipkart said it has expanded Minutes to more than 130 cities and 8,000 postal codes, with growth increasingly coming from smaller cities beyond India’s largest metropolitan areas. Those markets recorded more than 4,000% growth from a year earlier, aided by expansion into 90 new cities, according to the company.
The trend, Gupta said, is visible in the pace at which newly launched markets are maturing. He cited cities such as Patna, Guwahati, and Siliguri as examples of where new stores are ramping up faster than expected, and described Lucknow as one of Flipkart Minutes’ best-performing markets despite the company not yet covering the entire city with its network.
Amazon is also betting on demand outside India’s largest cities. The company told TechCrunch that 70% of new Prime members come from smaller markets and that it remains on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now account for one in every two units shipped on Amazon.in, with Amazon Now increasing shopping frequency among customers.
Gupta told TechCrunch that Flipkart is seeing customers use Minutes alongside its main e-commerce platform rather than as a replacement for it, driving more frequent purchases and helping expand into categories such as fresh produce and daily essentials. The company said average order values for fruits and vegetables rose 30% year-over-year.
Flipkart, Gupta said, plans to continue opening between 75 and 100 micro-fulfillment centers a month while expanding into additional cities across the country.
The rapid expansion by Flipkart and Amazon underscores how India has become a testing ground for the next phase of e-commerce, with companies racing to turn quick commerce from a grocery-delivery service into a broader shopping platform. The country already has more than 5,500 dark stores, according to Bernstein, and industry analysts expect that number to rise to about 7,500 by 2030 as companies expand into smaller cities and widen their product offerings.
“We will continue to expand rapidly, will not slow down after 1,000 stores as well, and we are going all in,” Gupta said.
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![The Seafaring Stars of ‘House of the Dragon’ on That Jaw-Dropping Season 3 Premiere
House of the Dragon is back with a vengeance, kicking off season three with the Battle of the Gullet in what series co-creator Ryan Condal called “arguably the craziest episode of television ever.” Whether or not you thought the premiere, titled “Salt and Sea, Fire and Blood,” lived up to those claims, there’s no denying the naval battle offered a powerful showcase for two characters in particular: Lord Corlys Velaryon, aka “the Sea Snake,” played by Steve Toussaint, and Alyn of Hull, Corlys’ first mate (and illegitimate son), played by Abubakar Salim. In House of the Dragon season two, we saw just how much hurt Alyn carried over the fact that his father, one of Westeros’ most powerful lords, had never been there for Alyn and his younger brother, Addam (Clinton Liberty). As season three begins, Corlys is at a place where he’s able to take responsibility for the estrangement, and he expresses that to Alyn as they’re meeting in his captain’s cabin. It feels like the healing is starting to begin when the battle erupts, and both men shift into warrior mode.
It’s a thrilling sequence, punctuated by standout moments for both Corlys and Alyn. At a recent House of the Dragon press day attended by io9 and other outlets, io9 asked Salim about the moment when Alyn, at a distance, watches Corlys tumble overboard amid a fierce hand-to-hand fight with Triarchy leader Admiral Sharako Lohar (Abigail Thorn).
© Ollie Upton/HBO He calls out, not “Lord Corlys,” as he’s always called him, but “Father!” It’s a huge shift for the character, coming so soon after their meaningful discussion. “I don’t think anything is going through his mind. I think it’s actually just a very primal, reactive thing that comes out of him,” Salim said. “I think where it comes from is a place of a primal pain, a primal need for a father. I think the scene before that where they’re in the cabin, and they’re having this moment, and Corlys reveals himself is beautifully performed by Steve in a very vulnerable way.”
Even as the action kicks into ferociously high gear, “I think that stays with Alyn, because it’s almost like, ‘We need to finish this conversation because we were getting somewhere.’ Obviously he goes into battle mode, begins fighting and everything, but when he sees Corlys go [overboard] I think all that comes back up, and I think that’s what triggers this almost, like, release. I guess the best [thing] I can kind of relate it to is like when you wake up from a nightmare screaming. You have no idea where it’s come from; it just comes, and I think that’s where that ‘father’ came from.” Before Corlys and Admiral Lohar actually come face-to-face, we see the bad blood between them come to a head in a way that ties into their skills as veteran sailors. As the Battle of the Gullet rages, Corlys realizes Lohar is not really there to fight in Westeros’ war. Instead, she’s hellbent on revenge. She wants the Sea Snake to pay for all the destruction he’s wreaked on Triarchy soldiers for decades. Corlys hits on a plan to weaken the enemy. He points his ship, the Queen Who Never Was, into the narrow Dragonstone pass, knowing Lohar will follow on her ship, the Bitchfist. The Triarchy fleet will be rudderless without its leader. And since Corlys has spent his entire life navigating these treacherous shores, he knows how to make it safely through.
© Ollie Upton/HBO At last, the viewer gets to see the Sea Snake show off the sailing skills that have made him a legend across Westeros. “I remember [episode director Loni Peristere] saying, ‘This is when we see what the Sea Snake can do,’” Toussaint said. “He has memorized this journey. He knows where all the rock [obstacles] are, and this is where we see what he can do. It does feel massive. I mean, look, you don’t play epic; you play the moment. But there was half a mind to, ‘I think this will be impressive for people watching it,’ because it certainly felt [epic] doing it.”
It is indeed epic, but as viewers saw, Lohar is able to trace the Sea Snake’s route exactly, and her ship also emerges unscathed—leading into that up-close-and-personal confrontation involving lots of scrambling, punches, and blades. Corlys’ fate is unknown at the end of episode one, leaving viewers wondering if he and Alyn will ever get a chance to build up their nascent father-son relationship. Fortunately, there’s a new episode of House of the Dragon season three arriving Sunday on HBO. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Seafaring #Stars #House #Dragon #JawDropping #Season #PremiereAbubakar Salim,HBO,House of the Dragon,Steve Toussaint The Seafaring Stars of ‘House of the Dragon’ on That Jaw-Dropping Season 3 Premiere
House of the Dragon is back with a vengeance, kicking off season three with the Battle of the Gullet in what series co-creator Ryan Condal called “arguably the craziest episode of television ever.” Whether or not you thought the premiere, titled “Salt and Sea, Fire and Blood,” lived up to those claims, there’s no denying the naval battle offered a powerful showcase for two characters in particular: Lord Corlys Velaryon, aka “the Sea Snake,” played by Steve Toussaint, and Alyn of Hull, Corlys’ first mate (and illegitimate son), played by Abubakar Salim. In House of the Dragon season two, we saw just how much hurt Alyn carried over the fact that his father, one of Westeros’ most powerful lords, had never been there for Alyn and his younger brother, Addam (Clinton Liberty). As season three begins, Corlys is at a place where he’s able to take responsibility for the estrangement, and he expresses that to Alyn as they’re meeting in his captain’s cabin. It feels like the healing is starting to begin when the battle erupts, and both men shift into warrior mode.
It’s a thrilling sequence, punctuated by standout moments for both Corlys and Alyn. At a recent House of the Dragon press day attended by io9 and other outlets, io9 asked Salim about the moment when Alyn, at a distance, watches Corlys tumble overboard amid a fierce hand-to-hand fight with Triarchy leader Admiral Sharako Lohar (Abigail Thorn).
© Ollie Upton/HBO He calls out, not “Lord Corlys,” as he’s always called him, but “Father!” It’s a huge shift for the character, coming so soon after their meaningful discussion. “I don’t think anything is going through his mind. I think it’s actually just a very primal, reactive thing that comes out of him,” Salim said. “I think where it comes from is a place of a primal pain, a primal need for a father. I think the scene before that where they’re in the cabin, and they’re having this moment, and Corlys reveals himself is beautifully performed by Steve in a very vulnerable way.”
Even as the action kicks into ferociously high gear, “I think that stays with Alyn, because it’s almost like, ‘We need to finish this conversation because we were getting somewhere.’ Obviously he goes into battle mode, begins fighting and everything, but when he sees Corlys go [overboard] I think all that comes back up, and I think that’s what triggers this almost, like, release. I guess the best [thing] I can kind of relate it to is like when you wake up from a nightmare screaming. You have no idea where it’s come from; it just comes, and I think that’s where that ‘father’ came from.” Before Corlys and Admiral Lohar actually come face-to-face, we see the bad blood between them come to a head in a way that ties into their skills as veteran sailors. As the Battle of the Gullet rages, Corlys realizes Lohar is not really there to fight in Westeros’ war. Instead, she’s hellbent on revenge. She wants the Sea Snake to pay for all the destruction he’s wreaked on Triarchy soldiers for decades. Corlys hits on a plan to weaken the enemy. He points his ship, the Queen Who Never Was, into the narrow Dragonstone pass, knowing Lohar will follow on her ship, the Bitchfist. The Triarchy fleet will be rudderless without its leader. And since Corlys has spent his entire life navigating these treacherous shores, he knows how to make it safely through.
© Ollie Upton/HBO At last, the viewer gets to see the Sea Snake show off the sailing skills that have made him a legend across Westeros. “I remember [episode director Loni Peristere] saying, ‘This is when we see what the Sea Snake can do,’” Toussaint said. “He has memorized this journey. He knows where all the rock [obstacles] are, and this is where we see what he can do. It does feel massive. I mean, look, you don’t play epic; you play the moment. But there was half a mind to, ‘I think this will be impressive for people watching it,’ because it certainly felt [epic] doing it.”
It is indeed epic, but as viewers saw, Lohar is able to trace the Sea Snake’s route exactly, and her ship also emerges unscathed—leading into that up-close-and-personal confrontation involving lots of scrambling, punches, and blades. Corlys’ fate is unknown at the end of episode one, leaving viewers wondering if he and Alyn will ever get a chance to build up their nascent father-son relationship. Fortunately, there’s a new episode of House of the Dragon season three arriving Sunday on HBO. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Seafaring #Stars #House #Dragon #JawDropping #Season #PremiereAbubakar Salim,HBO,House of the Dragon,Steve Toussaint](https://gizmodo.com/app/uploads/2026/06/abubakar-salim_Hotds3ep1.jpg)


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