After repeatedly leaving customers without smart control of their lights, Sengled has been booted from Amazon’s Works With Alexa program. As first reported by TechHive, beginning August 1st, Sengled’s Alexa skill for controlling its line of LED lights, plugs, switches, and sensors with your voice and routines is no longer available.
In a statement to The Verge explaining the decision, Amazon spokesperson Lauren Raemhild said, “We hold a high bar for the Alexa experience. Sengled has experienced a series of prolonged outages over the past few months that have not been resolved, preventing customers from being able to use Sengled’s Alexa skill to control their light bulbs.”
The future doesn’t look bright for Sengled, which has been silent since the problems started appearing earlier this summer. There appears to have been no communication to customers from the company (Amazon did reach out to its customers about the outages), and no indication of these issues on its website. Repeated attempts by The Verge to contact Sengled have been met with no response.
If your Sengled bulbs were Wi-Fi, you’re out of luck.
There is some good news. If you own Sengled bulbs that use Zigbee, BLE Mesh, or Matter, rather than Wi-Fi, they can still work with Alexa by bypassing Sengled’s spotty servers and connecting to a compatible Echo speaker or Eero Wi-Fi router (this may require setting them up again). Another option is to connect Zigbee bulbs to third-party platform hubs that support the protocol, such as Home Assistant, Hubitat, or the Aeotec SmartThings hub.
But if your bulbs were Sengled’s Wi-Fi ones, you’re out of luck. These won’t connect to Alexa, although they will still work with Sengled’s app, for as long as Sengled’s servers are still running. Users have started reporting problems there, too. All of which goes to show that relying on cloud services to turn your lights on is a fragile solution.
This is a story we’ve seen too often in the smart home. Just last month, Belkin shuttered its WeMo smart home business, and the smart home graveyard is littered with other examples: iHome, Revolv, Staples Connect, Lowes’ Iris, Best Buy’s Insignia, and more.
A common thread with these shutdowns is that the products relied on cloud servers. At one time, it was easier and less expensive for a company to develop a cloud-based controller than a local system, as they don’t require a hub or bridge and can be simpler to set up and use.
However, companies have to maintain those servers, as well as API connections to smart home platforms and voice assistants like Alexa and Google Assistant, which can be costly and resource-intensive. When the business model no longer pans out, history shows us that if they can’t sell it, companies just shut it down.
This brings me to my best piece of advice to anyone buying a smart home device today, especially something as integral as lighting: make sure it has the option of local control. That way, if the company goes under or stops providing the service you signed up for, then your device will still keep working (in some fashion). Plus, locally controlled devices tend to be faster, as they don’t have to wait for a response from a server.
Relying on cloud services to turn your lights on is a fragile solution.
As noted, some Sengled bulbs don’t rely on a cloud connection and instead can work locally in your home. Thanks to a connection via local protocols like Apple’s HomeKit or Zigbee, some products from those companies listed above also still work, even though their servers are gone.
That’s one of the reasons why the new Matter standard is so crucial to the smart home. While it has had its problems, Matter is built on the foundations of HomeKit, Zigbee, and other technologies. It’s an entirely local protocol, communicating to a Matter controller (hub) in your home, not to a company’s cloud.
While Matter ecosystems such as Apple Home, Google Home, Amazon Alexa, and Home Assistant can connect to the cloud to give control when you’re away from home and enable other features like voice assistants, that’s a layer on top of Matter. If a device like a smart bulb supports Matter, either over Wi-Fi or Thread, you don’t need the internet to turn on the lights. And, if the manufacturer’s server dies, your device won’t.
Matter isn’t the only option here. Devices that work over Zigbee, Z-Wave, BLE and BLE Mesh, and local Wi-Fi, also offer local control. But the standardization of Matter, its wide industry support, and its use of non-proprietary IP-based protocols Matter and Thread all broaden its overall compatibility and should make it more futureproof.
The situation with Sengled is just the latest reminder that for a truly reliable smart home, look for local control. While the cloud offers benefits, it should be part of your solution for a smarter home, not the only one.
Developed by Apple, Amazon, Google, Samsung, and others, Matter is an open-sourced, IP-based connectivity software layer for smart home devices. It works over Wi-Fi, Ethernet, and Thread.
Thread is a low-power, wireless mesh protocol. It operates on the same 2.4GHz spectrum as Zigbee and is designed for low-power devices, such as sensors, light bulbs, plugs, and shades. IP-based, Thread devices can communicate directly with each other, the internet, and with other networks using a Thread Border Router.
Today, Matter supports most of the main device types in the home, including lighting, thermostats, locks, robot vacuums, refrigerators, dishwashers, dryers, ovens, smoke alarms, air quality monitors, EV chargers, and more.
A smart home gadget with the Matter logo can be set up and used with any Matter-compatible ecosystem via a Matter controller and controlled by more than one ecosystem with a feature called multi-admin.
Amazon Alexa, Google Home, Samsung SmartThings, Apple Home, Home Assistant, Ikea, and Aqara are among the well-known smart home companies supporting Matter, along with hundreds of device manufacturers.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
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![OpenAI’s existential questions | TechCrunch
OpenAI has been all over the news recently, whether that news is about acquisitions, competition with Anthropic, or bigger debates about AI’s impact on society.
On the latest episode of TechCrunch’s Equity podcast, Kirsten Korosec, Sean O’Kane, and I did our best to round up all the latest OpenAI news. While the company’s latest acquisitions seem to be classic acqui-hires, Sean suggested they also address “two big existential problems that OpenAI is trying to solve right now.”
First, with the team behind personal finance startup Hiro, the company may be hoping to come up with a product that has “more hooks than just a chatbot, and maybe something worth paying more for.” And with new media startup TBPN, OpenAI could be looking to “better shape its image in the public eye, which lately has not been great.”
Read a preview of our conversation, edited for length and clarity below.
Anthony: [We have] two deals that are worth mentioning, one is that OpenAI acquired this personal finance startup called Hiro. And that comes after another deal that was literally announced when we were recording our last episode of Equity, so we didn’t get to talk about it: OpenAI had also acquired TBPN — a business talk show, like a new media company.
And I think both of these deals are pretty small compared to the scale of OpenAI. These are not things that people expect to really change the course of their business or anything like that, but they’re interesting because it suggests that there’s still this [attitude of,] “Let’s try out different things.”
Especially [with] the TBPN deal […] particularly at this time when it feels like OpenAI, from all the reporting we’re reading, is also trying to really refocus on making ChatGPT and its GPT models really competitive in an enterprise context with programmers.
Techcrunch event
San Francisco, CA
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October 13-15, 2026
Is running a tech talk show, should that really be on the to-do list?
Kirsten: No, this should not be on the to-do list. That’s it.
I do want to mention Hiro because to me, that’s an interesting one, because Julie Bort, our venture editor, super talented, she wrote about this and was I think the first to write about it. She dug in a little bit and basically this looks like an acqui-hire. The company is folding. They basically said, “By this date, you won’t be able to access this anymore.”
This is a personal finance startup. And they only launched two years ago. So this absolutely is about getting talent on board. So I’m very curious to see if OpenAI is going to be just absorbing them into the ether at OpenAI, or if they’re actually interested in some sort of personal finance product that they want to work on. To me, it’s not really clear.
Sean: I think you look at both of these as acqui-hires to a certain extent. I mean, the TBPN acquisition, allegedly they are going to retain their editorial independence on the show that they make every day. And all respect to those guys who’ve put that out there and gotten it off the ground so quickly and grown it into what it has become.
I think any person who follows the media should have a healthy dose of skepticism that when you acquire something like that and you put the people who make the show under the org of the public policy people and comms or marketing adjacent people higher up at the company making the acquisition, that you could have good questions about whether or not saying “editorial independence” is enough. It’s not an incantation that just works.
But you know, what’s interesting to me about these two, while they are similar in their acqui-hire-ness, I think they both represent two major problems that OpenAI is facing.
One is Hiro. OpenAI has a very successful product in ChatGPT. As far as whether or not that will actually ever make them enough money to become a sustainable business that’s not raising the largest private rounds in the world, ever, to keep things going, is a big question. And they also seem to be struggling to keep up on the enterprise side of things where the real money seems to be, so bringing in a team like this seems like taking a shot at, “What else can we do?”
The guy who founded Hiro seems to have a serial entrepreneur streak of creating consumer apps, and so this seems to me like a bet on them being able to come up with something else that may have more hooks than just a chatbot, and maybe something worth paying more for.
And then TBPN is an acquisition made to help better represent what the company does and better shape its image in the public eye, which lately has not been great and certainly is under more questions now than just a few weeks ago, because Ronan Farrow just led a report at The New Yorker that dropped suspiciously right around the time that this and a couple other announcements from OpenAI came out last week.
I think those are two big existential problems that OpenAI is trying to solve right now.
Kirsten: So the thing that you didn’t say is, there’s Anthropic kind of looming in — not in the shadows, I mean, they’re very much taking up a lot of space here — but they’re having a lot of success on the enterprise side of things.
It feels like these guys are competitors and they also feel like very different companies in a lot of ways. Anthony, I’m wondering if you see them as direct competition to OpenAI? Or [are they] just finding their stride in enterprise and in a way, these two companies are clearly going to coexist and they’re really not directly competing with each other — maybe on talent, but not necessarily as we initially thought of them?
Anthony: I think they’re directly competing with each other. There’s definitely a scenario where if AI as an industry, as a technology, is as successful as its proponents hope for, they could both be very successful companies, they could just be the one and two. And the success of one does not necessarily mean that the other will just fade into obscurity.
And again, none of this is official, but there’s just been a lot of reporting around how it seems like OpenAI, more than anyone, is obsessed with and upset about Anthropic’s rise.
Our reporter Lucas [Ropek], he did a great piece over the weekend about the HumanX conference, where he was talking to everyone there and they’re sort of like, “Yeah, ChatGPT is fine, too,” but like they were all about Claude Code. And I think that is exactly what OpenAI is worried about.
Because again, in theory, there could be many other opportunities for generative AI, but it feels like the big growth area, the area where the most money is and where they could at least see a path to having a sustainable business in the future, is in these enterprise and coding tools.
#OpenAIs #existential #questions #TechCrunchAnthropic,Equity podcast,OpenAI](https://i2.wp.com/techcrunch.com/wp-content/uploads/2026/03/GettyImages-2266645295.jpg?w=1024&ssl=1 "OpenAI’s existential questions | TechCrunch
OpenAI has been all over the news recently, whether that news is about acquisitions, competition with Anthropic, or bigger debates about AI’s impact on society.
On the latest episode of TechCrunch’s Equity podcast, Kirsten Korosec, Sean O’Kane, and I did our best to round up all the latest OpenAI news. While the company’s latest acquisitions seem to be classic acqui-hires, Sean suggested they also address “two big existential problems that OpenAI is trying to solve right now.”
First, with the team behind personal finance startup Hiro, the company may be hoping to come up with a product that has “more hooks than just a chatbot, and maybe something worth paying more for.” And with new media startup TBPN, OpenAI could be looking to “better shape its image in the public eye, which lately has not been great.”
Read a preview of our conversation, edited for length and clarity below.
Anthony: [We have] two deals that are worth mentioning, one is that OpenAI acquired this personal finance startup called Hiro. And that comes after another deal that was literally announced when we were recording our last episode of Equity, so we didn’t get to talk about it: OpenAI had also acquired TBPN — a business talk show, like a new media company.
And I think both of these deals are pretty small compared to the scale of OpenAI. These are not things that people expect to really change the course of their business or anything like that, but they’re interesting because it suggests that there’s still this [attitude of,] “Let’s try out different things.”
Especially [with] the TBPN deal […] particularly at this time when it feels like OpenAI, from all the reporting we’re reading, is also trying to really refocus on making ChatGPT and its GPT models really competitive in an enterprise context with programmers.
Techcrunch event
San Francisco, CA
|
October 13-15, 2026
Is running a tech talk show, should that really be on the to-do list?
Kirsten: No, this should not be on the to-do list. That’s it.
I do want to mention Hiro because to me, that’s an interesting one, because Julie Bort, our venture editor, super talented, she wrote about this and was I think the first to write about it. She dug in a little bit and basically this looks like an acqui-hire. The company is folding. They basically said, “By this date, you won’t be able to access this anymore.”
This is a personal finance startup. And they only launched two years ago. So this absolutely is about getting talent on board. So I’m very curious to see if OpenAI is going to be just absorbing them into the ether at OpenAI, or if they’re actually interested in some sort of personal finance product that they want to work on. To me, it’s not really clear.
Sean: I think you look at both of these as acqui-hires to a certain extent. I mean, the TBPN acquisition, allegedly they are going to retain their editorial independence on the show that they make every day. And all respect to those guys who’ve put that out there and gotten it off the ground so quickly and grown it into what it has become.
I think any person who follows the media should have a healthy dose of skepticism that when you acquire something like that and you put the people who make the show under the org of the public policy people and comms or marketing adjacent people higher up at the company making the acquisition, that you could have good questions about whether or not saying “editorial independence” is enough. It’s not an incantation that just works.
But you know, what’s interesting to me about these two, while they are similar in their acqui-hire-ness, I think they both represent two major problems that OpenAI is facing.
One is Hiro. OpenAI has a very successful product in ChatGPT. As far as whether or not that will actually ever make them enough money to become a sustainable business that’s not raising the largest private rounds in the world, ever, to keep things going, is a big question. And they also seem to be struggling to keep up on the enterprise side of things where the real money seems to be, so bringing in a team like this seems like taking a shot at, “What else can we do?”
The guy who founded Hiro seems to have a serial entrepreneur streak of creating consumer apps, and so this seems to me like a bet on them being able to come up with something else that may have more hooks than just a chatbot, and maybe something worth paying more for.
And then TBPN is an acquisition made to help better represent what the company does and better shape its image in the public eye, which lately has not been great and certainly is under more questions now than just a few weeks ago, because Ronan Farrow just led a report at The New Yorker that dropped suspiciously right around the time that this and a couple other announcements from OpenAI came out last week.
I think those are two big existential problems that OpenAI is trying to solve right now.
Kirsten: So the thing that you didn’t say is, there’s Anthropic kind of looming in — not in the shadows, I mean, they’re very much taking up a lot of space here — but they’re having a lot of success on the enterprise side of things.
It feels like these guys are competitors and they also feel like very different companies in a lot of ways. Anthony, I’m wondering if you see them as direct competition to OpenAI? Or [are they] just finding their stride in enterprise and in a way, these two companies are clearly going to coexist and they’re really not directly competing with each other — maybe on talent, but not necessarily as we initially thought of them?
Anthony: I think they’re directly competing with each other. There’s definitely a scenario where if AI as an industry, as a technology, is as successful as its proponents hope for, they could both be very successful companies, they could just be the one and two. And the success of one does not necessarily mean that the other will just fade into obscurity.
And again, none of this is official, but there’s just been a lot of reporting around how it seems like OpenAI, more than anyone, is obsessed with and upset about Anthropic’s rise.
Our reporter Lucas [Ropek], he did a great piece over the weekend about the HumanX conference, where he was talking to everyone there and they’re sort of like, “Yeah, ChatGPT is fine, too,” but like they were all about Claude Code. And I think that is exactly what OpenAI is worried about.
Because again, in theory, there could be many other opportunities for generative AI, but it feels like the big growth area, the area where the most money is and where they could at least see a path to having a sustainable business in the future, is in these enterprise and coding tools.
#OpenAIs #existential #questions #TechCrunchAnthropic,Equity podcast,OpenAI")
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